Category: Business

New Delhi [India], January 16: Ten years. That’s how long India’s startup ecosystem has been quietly, and sometimes loudly, rewriting the rules. On National Startup Day India, Prime Minister Narendra Modi marked the milestone with praise, pride, and a pointed message to the country’s risk-takers.

National Startup Day India is not about hashtags or photo-ops. It is about momentum. This year’s celebration carried extra weight, marking a full decade since the launch of the Startup India initiative. A decade that changed how India thinks about risk, innovation, and ambition.

Prime Minister Narendra Modi extended his best wishes to everyone associated with startups, calling the day a celebration of courage, innovation, and entrepreneurial zeal. Especially among India’s youth. And frankly, that focus is well earned.

India’s rise in the global startup ecosystem has not been accidental. It has been built by founders who chose uncertainty over comfort, scale over safety, and long nights over quick wins. National Startup Day India exists to recognise that grind.

Startups as Engines of Change

In a clear and confident message, the Prime Minister described startups as engines of change shaping India’s economy and society. Not soft inspiration. Hard impact.

According to him, startups are addressing planetary challenges while generating opportunities for people at scale. That dual role matters. Innovation without relevance is noise. India’s startups, across sectors, are proving they can solve real problems and still build sustainable businesses.

He acknowledged entrepreneurs who dared to dream big, challenged conventional norms, took risks, and delivered transformative outcomes. It was not framed as luck or privilege. It was framed as intent. That distinction matters.

National Startup Day India is, at its core, a nod to that intent.

A Decade of Startup India and the Reform Effect

Ten years ago, Startup India was an idea backed by policy ambition. Today, it is an ecosystem backed by reform.

The Prime Minister highlighted the government’s sustained engagement with stakeholders to strengthen the startup landscape. The phrase he used stood out. Reform Express. Fast, continuous, and unapologetically disruptive.

Those reforms have opened doors that were previously unthinkable for startups. Space. Defence. Advanced manufacturing. Deep tech. Sectors once locked behind bureaucracy are now seeing young companies build, test, and deploy at speed.

This is not accidental liberalisation. It is deliberate ecosystem design.

National Startup Day India reflects that shift. From permission-based thinking to performance-based outcomes.

Startups and Aatmanirbhar Bharat

The Prime Minister made it clear that startups are central to building an Aatmanirbhar Bharat. Self-reliance here does not mean isolation. It means capability.

Indian startups are no longer just service providers. They are product creators, technology builders, and system integrators. They are solving Indian problems at Indian scale, and increasingly exporting those solutions globally.

By supporting youth willing to take risks and become problem solvers, the government has aligned national ambition with entrepreneurial energy. It is a pragmatic partnership. The state builds the runway. Founders decide how far they want to fly.

National Startup Day India reinforces that alignment.

The Ecosystem Behind the Founders

Every successful startup story has invisible chapters. Mentors who gave brutal advice. Incubators that provided early shelter. Investors who backed conviction over certainty. Academic institutions that fed talent into the system.

The Prime Minister acknowledged this broader ecosystem and its role in nurturing innovation. Guidance and insight, he noted, go a long way in encouraging young innovators.

This matters. Startups do not grow in isolation. They grow in clusters of trust, capital, knowledge, and timing. National Startup Day India is as much about these enablers as it is about founders.

Youth, Sanskrit, and the Long Game

In a symbolic touch, PM Modi quoted a Sanskrit Subhashitam praising the determination and dedication of India’s youth. It was not nostalgia. It was a reminder that discipline and effort are not new ideas in Indian thought.

He noted that young entrepreneurs are setting new records in the startup world through relentless effort. Energy and passion, he said, will be the greatest force in realising the vision of a Viksit Bharat.

That confidence is not blind optimism. It is grounded in what India’s startup ecosystem has already delivered in ten years.

A Message Shared Publicly

In a thread posted on X, the Prime Minister reiterated his message, calling National Startup Day India a celebration of courage, innovation, and youth-led growth. He marked the decade of Startup India with pride and reaffirmed support for startups venturing into frontier sectors like space and defence.

अपने दृढ़ संकल्प और समर्पण से हमारे युवा साथी स्टार्टअप की दुनिया में नित-नए रिकॉर्ड बना रहे हैं। इनका जोश और जुनून विकसित भारत के सपने को साकार करने में सबसे बड़ी शक्ति बनने वाला है।

दुर्लभान्यपि कार्याणि सिद्ध्यन्ति प्रोद्यमेन हि।

शिलाऽपि तनुतां याति प्रपातेनार्णसो मुहुः॥ pic.twitter.com/kXRkqp57wO

— Narendra Modi (@narendramodi) January 16, 2026

He also underlined the role of the ecosystem and repeated the government’s commitment to supporting young problem solvers.

The message was consistent. Clear. Repeated for emphasis.

For those building companies in India today, the signal could not be louder.

Why National Startup Day India Matters Now?

Honestly, anniversaries are easy to celebrate. Progress is harder to sustain.

National Startup Day India matters because it marks continuity. A decade of policy support, ecosystem building, and cultural shift toward entrepreneurship.

The next decade will demand more. Deeper tech. Global competitiveness. Sustainable growth. But if the last ten years proved anything, it is this. India’s startup engine is no longer warming up. It is already in motion.

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Surat (Gujarat) [India], January 15: Corporate Connections Surat successfully hosted CC Surat KLT 4.0 (Know • Like • Trust) at The Amore, bringing together over 100 prominent business leaders and entrepreneurs for an evening focused on leadership insights, strategic learning, and meaningful networking.

The conclave featured powerful keynote sessions and an insightful panel discussion addressing themes such as legacy-led brand building, organizational intelligence, and scalable business growth.

The keynote addresses were delivered by:

•    Mr. Chandubhai Virani, Founder & Managing Director, Balaji Wafers, who shared invaluable insights on building enduring brands through legacy and values.

•    Mr. Rahul Bothra, Chief Financial Officer, Swiggy, who spoke on scaling businesses through intelligence and innovation, drawing from Swiggy’s growth journey.

The panel discussion brought together respected industry leaders:

•    Mr. Ashesh Rajiv

•    Mr. Chetan Shah

•    Mr. Vipinchandra Chokhawala

Participants appreciated the thoughtfully curated agenda, high-quality content, and a structured networking session that enabled meaningful and trust-based business connections.

Commenting on the success of the event, Mr. Gaurav VK Singhvi, National Director, CorporateConnections® India | Sri Lanka | Nepal, said:

“CC Surat KLT 4.0 truly reflected the essence of Know, Like, and Trust. The overwhelming participation, engaging discussions, and practical insights shared by our speakers made the event extremely impactful. It was inspiring to see business leaders connect with authenticity, learn from real experiences, and build relationships that go beyond transactions. Events like these strengthen our mission of creating trusted business communities.”

CC Surat KLT 4.0 once again reaffirmed Corporate Connections’ commitment to empowering business leaders through knowledge sharing, leadership development, and relationship-driven growth.

Bengaluru (Karnataka) [India], January 15: As enforcement of India’s new labour codes gathers pace, payroll compliance has moved from a back-office function to a business-critical requirement. Employers are now expected to meet stricter norms around wage structuring, statutory deductions, filing timelines, and digital record-keeping, with limited tolerance for error.

Against this backdrop, Kredily, a Bengaluru-based HRMS and payroll technology company, has announced a one-year complimentary Bharat Payroll OS Plan to help Indian MSMEs and startups adapt to the evolving regulatory framework.

The initiative aligns with the Next Generation Incubation Scheme (NGIS) Chunauti 5.0 framework, with Kredily being the winner of STPI – NGIS Chunauti 5.0 and backed by Meity Startup Hub – Govt of India through the Samridh scheme. It is available to DPIIT-recognised startups and MSMEs holding a valid Udyam registration. In addition, registered chartered accountant firms and licensed CA partners can extend the plan to their client organisations.

“Compliance today directly impacts a company’s ability to operate without disruption,” said Devendra Khandegar, Founder and Chief Executive Officer of Kredily. “For MSMEs, the challenge is rarely intent; it is access — access to payroll systems that are accurate, audit-ready, and aligned with Indian labour laws. This initiative is meant to ensure that regulatory compliance does not become a cost or complexity barrier.”

The rollout of the labour codes has increased scrutiny on provident fund, employee state insurance, bonus calculations, wage ceilings, and digital employment records. Many smaller businesses, particularly in tier-2 and tier-3 cities, continue to rely on manual processes or disconnected tools, increasing exposure to compliance risks and penalties.

Kredily’s Bharat Payroll OS Plan offers a ready-to-deploy platform built specifically for Indian regulatory requirements. The system supports automated payroll processing with statutory calculations, compliance filings across PF, professional tax, TDS, and ESI, and the generation of payslips and digital audit trails. It also integrates employee onboarding and HR documentation, reducing dependence on spreadsheets and manual reconciliations.

By extending eligibility to chartered accountant firms, the initiative also targets a critical layer in India’s compliance ecosystem. CAs continue to serve as primary compliance advisors for MSMEs, yet payroll execution often remains fragmented. A centralised, regulation-aligned system enables greater consistency, visibility, and audit preparedness for both employers and advisors.

The company said the initiative aligns with the government’s Digital India and Ease of Doing Business objectives, which emphasise formalisation, digitization, and reduced compliance friction for smaller enterprises. As labour law enforcement intensifies, early adoption of compliant payroll systems is expected to play a key role in business continuity and scalability.

About Kredily

Kredily is an India-focused HRMS and payroll technology platform designed to simplify employee management and statutory compliance for growing businesses. Headquartered in Bengaluru, the company serves 25000+  startups, MSMEs, and mid-sized enterprises with 1 Million+ Employees across India with technology built around Indian labour regulations.
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Mumbai (Maharashtra) [India], January 13: Taurian MPS Limited (Taurian, The Company), (NSE Code: TAURIAN), one of India’s growing engineering and manufacturing players in crushing, screening, washing, and material-processing solutions, has received confirmed orders aggregating to Approx. ₹34.02 Cr (inclusive of GST), during the recently concluded EXCON Exhibition.

The orders have been received from multiple domestic and international customers for the supply of construction and mining equipment. The orders were secured during EXCON Exhibition held in Bengaluru from 9th to 13th December 2025.

Key Order Details:

• Total Order Value: Approximately ₹34.02 Cr (inclusive of GST)
• Nature of Orders: Supply of construction and mining equipment
• Customer Mix: Multiple domestic and international customers
• Order Execution Timeline: To be executed over the current and upcoming financial periods as per mutually agreed delivery schedules

These orders further strengthen the Company’s position in the construction and mining equipment segment and provide improved revenue visibility over the near to medium term.

Commenting on the orders, Yashvardhan Bajla, Managing Director of Taurian MPS Limited said, “These orders underscore the strong response to our product portfolio at EXCON and reinforce our growing presence across domestic and international markets. The healthy order inflow provides enhanced business visibility and reflects customer confidence in our engineering capabilities.

We remain focused on timely delivery and maintaining high standards of quality while continuing to strengthen our execution capabilities.”

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Ahmedabad (Gujarat) [India], January 15: HEC Infra Projects Limited (HEC, The Company), (NSE Code: HECPROJECT), one of the leading players in the infrastructure sector, specializing in extra high voltage transmission and distribution projects has secured a ₹16.35 Cr work order from Advait Greenergy Private Limited for a Battery Energy Storage System (BESS) project in Gujarat.

The order involves the supply, erection, testing, and commissioning of Balance of System (BoS) works, including both electrical and civil components, on a delivery-at-site basis. The project will be executed at the 220 kV Radhanpur Substation in Patan district and is part of a 60 MW / 115.37 MWh BESS installation, with execution scheduled over 12 months.

Battery Energy Storage Systems are a critical part of modern power infrastructure. They store electricity for later use, helping manage peak demand, stabilize the grid, and support the integration of renewable energy sources such as solar and wind. By storing surplus power and releasing it when required, BESS improves reliability while helping reduce emissions.

India’s demand for BESS is growing rapidly, driven by rising renewable capacity and the need for a stable and flexible power grid. This order strengthens HEC Infra Projects Limited’s position in the fast-growing energy storage segment and reflects the company’s focus on executing future-ready energy infrastructure projects across the country.

On the receipt of the order, Mr. Gaurang Shah, Managing Director of HEC Infra Projects Limited said, “The Battery Energy Storage System project represents a strong strategic opportunity for the company as energy storage is emerging as a critical pillar of India’s power ecosystem. This order not only strengthens our presence in the energy storage segment but also enhances our execution credentials in large-scale, technology-driven projects.

With significant opportunities emerging in the energy storage segment, this order is a meaningful step forward in strengthening our growth trajectory. It positions the company to scale its capabilities and move to the next phase of expansion. Building on this momentum, we intend to actively pursue similar opportunities with both private and government departments across multiple states, as we steadily expand our presence in the rapidly evolving energy storage and power infrastructure ecosystem.”

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New Delhi [India], January 15: YAYAVAR has established itself as India’s leading authority in licensed hard luggage, becoming the only Indian luggage brand with a large-scale, multi-franchise Warner Bros. and DC portfolio that has demonstrated sustained commercial success for over two years.

Unlike short-term or experimental licensing initiatives seen in the market, YAYAVAR’s approach has focused on long-term product performance, fan trust, and scalable Indian manufacturing, resulting in strong consumer acceptance and consistently positive marketplace reviews.

The Strategic Vision

YAYAVAR set out to create India’s most comprehensive and sustainable licensed hard luggage portfolio, built on three core pillars:

1.Iconic IPs with multi-generational appeal

2.Indian manufacturing with global quality benchmarks

3.Long-term scalability rather than limited-edition hype

Portfolio Strength: Unmatched in India

Today, YAYAVAR’s Warner Bros. & DC hard luggage range includes:

DC Super Heroes: BATMAN, SUPERMAN, WONDER WOMAN

Warner Bros. Classic Characters: TOM & JERRY, SCOOBY-DOO, LOONEY TUNES

Market Performance & Customer Acceptance

For more than two years, YAYAVAR’s Warner Bros. & DC luggage has:

·Maintained strong sales velocity across online and offline marketplaces.

·Achieved positive customer ratings and reviews on platforms such as Flipkart and Amazon.

·Built a loyal fan base among kids, families, and pop-culture enthusiasts.

·Demonstrated repeat purchase behavior and strong word-of-mouth.

·Customer feedback consistently highlights durability, smooth mobility, design authenticity, and value-for-money pricing.

Made in India Advantage

All licensed hard luggage under this portfolio is manufactured in India, leveraging YAYAVAR’s:

·Advanced machinery and production processes

·In-house quality checks and testing protocols

·Scalable manufacturing capacity

This approach enables competitive pricing, reliable supply, and faster replenishment, while meeting international quality expectations for licensed merchandise.

Distribution & Reach

YAYAVAR’s Warner Bros. & DC collections are available across:

·Leading e-commerce marketplaces (including Flipkart and Amazon)

·Quick commerce and select modern trade channels

·General trade across major Indian states

·B2B and corporate gifting solutions

This omnichannel presence has played a critical role in making the portfolio visible, accessible, and trusted nationwide.

Industry Impact

YAYAVAR’s success has redefined expectations for licensed luggage in India by proving that:

·Licensed products can be commercially sustainable, not seasonal

·Indian manufacturing can deliver global IP products at scale

·Quality and fandom can coexist without premium-only pricing

The brand is now widely recognized as a category leader in licensed hard luggage, setting benchmarks for both design depth and operational execution.

Conclusion: Category Leadership Built Over Time

YAYAVAR’s Warner Bros. & DC hard luggage portfolio stands as a case study in brand authority, demonstrating how disciplined strategy, manufacturing strength, and consumer trust can build long-term leadership in a highly competitive category.

More than just character suitcases, these products represent YAYAVAR’s ability to translate global pop culture into durable, everyday travel essentials for Indian consumers.

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New Delhi [India], January 13: India’s electric mobility story is no longer confined to two-wheelers and premium passenger cars. At the heart of the country’s clean transport transition lies a quieter but far more consequential shift: the electrification of three-wheelers. From shared passenger mobility to last-mile cargo, electric three-wheelers have become the backbone of India’s urban and semi-urban transport ecosystem—and within this space, the L5 segment is rapidly emerging as the industry’s growth engine.

From Utility to Scale: The Evolution of Electric 3-Wheelers

In 2025, electric three-wheelers (L3 and L5 combined) accounted for nearly 35% of all EV sales in India, underscoring their central role in mass adoption. While the low-speed L3 category—dominated by traditional e-rickshaws—continues to serve short-distance, cost-sensitive mobility, the industry’s centre of gravity is steadily shifting toward high-speed L5 vehicles.

High-speed L5 electric three-wheelers recorded the highest EV penetration across all vehicle categories at ~32% in 2025, with total sales of about 2.37 lakh units. Unlike L3 vehicles, L5 models offer higher speeds (up to 55 kmph), greater payload capacity, superior durability, and regulatory parity with ICE autos—making them ideal for high-utilisation passenger and cargo applications.

Industry forecasts suggest that L5 electric three-wheelers could account for nearly 60% of total three-wheeler sales (EV + ICE) by 2030, up from just ~23% in FY25. This structural shift reflects not just technology upgrades, but also changing economics: L5 EVs offer a compelling total cost of ownership, with operating costs as low as ₹0.50–₹0.70 per kilometre .

L3 Remains Relevant—but the Future Is Faster

Low-speed L3 electric three-wheelers remain a vital part of India’s mobility fabric, particularly in metro and Tier-1 cities. The segment sold approximately 5.6 lakh units in 2025, nearly three times the size of the L5 market in volume terms . However, L3 vehicles face long-term limitations—lower durability, fragmented OEM participation, and growing regulatory scrutiny—which are gradually nudging fleet operators and financiers toward L5 platforms.

This transition marks the maturation of India’s three-wheeler EV market: from affordability-first adoption to performance-led scale.

Victory Electric Vehicles: An Emerging Force in L5 Mobility

Against this evolving industry backdrop, Victory Electric Vehicles International Limited has positioned itself as a differentiated, emerging player straddling both L3 and L5 segments—with a clear strategic emphasis on L5.

Among the early OEMs to secure ICAT certification for L5 electric three-wheelers, Victory has built a diversified portfolio that includes passenger autos, cargo loaders, and customised application-specific vehicles such as food and ice-cream vending units . Its L5 range—comprising models such as Victory King, City Star, Virat, Tejas, and Jitto—is designed for higher utilisation, better earnings potential for drivers, and longer asset life .

Victory’s strategy blends pragmatism with ambition: maintain a strong base in L3 markets while scaling L5 offerings across urban and semi-urban India. Planned capacity expansion, regional warehouses, and portfolio diversification are aimed squarely at capturing the next phase of three-wheeler electrification.

Editorial Take

India’s EV journey is entering a phase where scale, performance, and sustainability must converge. The electric three-wheeler segment—especially L5—is where this convergence is happening most visibly. As the market transitions from informal, low-speed solutions to organised, high-performance platforms, companies that combine early regulatory compliance, product breadth, and manufacturing discipline stand to gain.

Victory Electric Vehicles’ measured expansion into L5, backed by a legacy presence in L3, places it firmly within this emerging cohort of next-generation OEMs. In a segment poised to define the economics of India’s electric mobility transition, such players may well determine who captures the road ahead.

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New Delhi [India], January 13: In the bustling world of corporate experiences and professional gatherings, Inhouse: Brand Creator has quietly but consistently carved out a powerful niche. With nearly two decades of industry experience, this Gujarat-based agency has become synonymous with impactful presence at some of the state’s most dynamic events — confirming its reputation as leading event branding experts dedicated to delivering memorable audience connections.

As businesses increasingly seek immersive brand engagement, Inhouse: Brand Creator’s evolution beyond traditional branding services has been both strategic and natural. What began as a core competency in branding products and services has expanded over the last six years into a full-spectrum event branding powerhouse — a transformation driven by deep insights into audience psychology, aesthetic resonance, and strategic messaging.

A Trusted Partner in Professional Networking Platforms

One standout dimension of the agency’s portfolio is its collaboration with Business Network International (BNI), a globally recognised network for business professionals focused on fostering structured growth and referrals. In-house: Brand Creator has worked alongside BNI’s Baroda chapter — helping bring events to life with precision branding that aligns with the organisation’s networking ethos and objectives. In doing so, the agency has elevated each gathering beyond logistical coordination into holistic brand experiences.

This blend of functionality and imagination has also played out at larger platforms like TiEcon Vadodara, the flagship conference organised by TiE Vadodara — a chapter of the global The Indus Entrepreneurs network. TiE’s mission is to empower entrepreneurs via mentoring, education, and connectivity. Its annual conference, TiEcon, has become a must-attend platform for startups, investors, and industry leaders to exchange ideas and accelerate growth.

Whether it’s creating standout signage, aligning design elements with event themes, or curating branded touchpoints that invite interaction, Inhouse: Brand Creator’s contributions have subtly defined the visual grammar of these gatherings — turning them into immersive spaces where brands resonate, and conversations flow.

Creating Impressions That Last

The agency’s involvement in Vadodara Marathon – Saree Gaurav Run, a signature sporting event that blends athleticism with cultural celebration, further underscores its versatility. Here, the challenge went beyond a typical corporate setup: the task was to amplify an event that brings together communities around heritage and fitness. In-house: Brand Creator responded with bold visuals that harmonised cultural motifs with vigorous participation — a classic example of how event branding experts can elevate both aesthetics and emotional recall.

Clients consistently note the agency’s thoughtful approach. Instead of defaulting to generic templates, the team begins each project by decoding the event’s core identity: its ambition, audience profile, sponsor expectations, and desired outcomes. This clarity informs every touchpoint — from banners and digital screens to interactive booths and coordinated merchandise — ensuring that branding isn’t just seen, but felt.

Leadership with a Creative Pulse

Behind the agency’s success is founder Keyur Patel, whose philosophy blends strategic clarity with artistic flair. “Branding for events is always fun — it allows creativity to come alive while connecting brands directly with people,” he explains, capturing the essence of Inhouse: Brand Creator’s methodology.

This fun-meets-function mindset has practical implications. When teams are asked to produce work that’s both visually arresting and contextually relevant, they inevitably elevate their creative thinking. Patel’s leadership fosters an environment where bold ideas are welcomed, challenge is expected, and execution is meticulous — a trifecta that defines the agency’s delivery standard.

Beyond Design: Seamless Execution

Branding is only part of the story. Inhouse: Brand Creator excels in end-to-end coordination that ensures smooth execution from pre-event planning to post-event wrap-ups. This includes liaising with event organisers, sponsors, vendors, and logistics teams so that every element — whether a towering signboard or a digital GIF display — is perfectly synchronised with the event’s rhythm.

According to clients, the behind-the-scenes orchestration is what separates a well-designed booth from an amazing event presence. Stakeholders appreciate the agency’s ability to anticipate issues, adapt in real time, and uphold consistent quality across multiple deliverables.

The Road Ahead

As Gujarat’s business ecosystem continues to evolve, so does the demand for experiential branding that drives recall and builds community engagement. Inhouse: Brand Creator is well poised to harness this momentum — bolstered by its solid track record and deep understanding of what it takes to create brand moments that stick.

For organisations seeking partners who can translate strategic aspirations into visually compelling and emotionally resonant experiences, the message is clear: Inhouse: Brand Creator stands tall among event branding experts who blend innovation with delivery excellence.

Whether on stage, on the street, or on social platforms, the agency’s imprint is unmistakable — and its journey, unquestionably inspiring.

In a marketplace where brand visibility increasingly defines success, Inhouse: Brand Creator’s work is a testament to the power of thoughtful, people-centric design.

New Delhi [India], January 13: Every meaningful brand begins with a personal story—and HOPITS, a premium kids’ footwear brand, is no exception. Founded by Dr Simran Mann, a mother of two—a young boy and a girl—HOPITS was born out of a simple yet powerful realisation: finding footwear that truly supports children’s growing feet while being stylish, lightweight, durable, and affordable is far more difficult than it should be.

As a parent, Dr Mann experienced firsthand the compromises families often make—choosing between comfort and design, durability and affordability, or international quality and Indian availability. Determined to bridge this gap, she envisioned a brand centred on children’s comfort and foot health, without sacrificing creativity or fun.

That vision became HOPITS—a proudly Made-in-India kids’ footwear brand that delivers international quality with uniquely innovative, boutique-style designs rarely seen in the Indian market.

“At HOPITS, I wanted to create footwear that kids enjoy wearing, and parents feel confident choosing,” says Dr Simran Mann. “Children are active all day, and their footwear should support their natural movement, not restrict it.”

Each pair of HOPITS footwear is thoughtfully engineered to be feather-light, reducing strain on young feet. The shoes feature memory foam insoles that adapt to the child’s foot shape, offering superior cushioning and proper support for developing feet. Designed for everyday adventures, HOPITS footwear also comes with durable, anti-skid soles, ensuring safety and stability during play, school, and daily activities.

Adding a playful soul to the brand is Mr HOP, the friendly frog mascot who symbolises energy, movement, and joy—values that reflect both childhood spirit and the brand’s philosophy.

What truly distinguishes HOPITS is its commitment to offering premium, internationally inspired quality at an affordable price point, making thoughtfully designed kids’ footwear accessible to Indian families. By manufacturing in India, the brand also supports local craftsmanship while maintaining stringent quality standards.

Under Dr Simran Mann’s leadership, HOPITS is steadily redefining the kids’ footwear category—bringing together care, comfort, innovation, and design in every step.

HOPITS is not just a footwear brand; it is a mother’s promise to parents across India—to give children the comfort they deserve and the freedom to move, play, and grow happily.

Pls visit www.hopits.com for more info.

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New Delhi [India], January 13: KRAFTON Indiaand Royal Enfieldtoday announced a landmark partnership that bridges two of India’s most influential cultural domains – mobile gaming and motorcycling. The collaboration debuts  Royal Enfield’s iconic Bullet 350 and the OG cafe racer Continental GT 650 as rideable motorcycles inside BATTLEGROUNDS MOBILE INDIA (BGMI), offering an unprecedented blend of automotive heritage and interactive entertainment.

• The iconic Royal Enfield Bullet 350 and sporty Royal Enfield Continental GT 650 will be introduced as rideable motorcycles inside the BGMI universe
• Both motorcycles to make their debut in the game from January 19, 2026, as a part of the BGMI 4.2 update that goes live on January 15, 2026
• New update introduces a range of exclusive Royal Enfield-themed in-game content and rewards
• Royal Enfield to also showcase a unique custom-built Royal Enfield Continental GT 650 inspired by elements from the BGMI universe

Royal Enfield also showcased a custom-built, real-world motorcycle inspired by BGMI’s tactical and war-ready aesthetic – crafted on the soul of the Continental GT 650 –  underscoring the creative synergy between both brands.

Opening 2026 with one of the most significant brand integrations in Indian gaming history, this collaboration reinforces BGMI’s continued ambition to expand its universe through culturally relevant, localised experiences, while reflecting Royal Enfield’s intent to engage India’s next-generation audiences through innovative digital platforms. Gaming enthusiasts will soon experience the thrill of riding legendary Royal Enfield machines across virtual battlegrounds, while auto aficionados will see their passion reflected inside one of the country’s largest entertainment ecosystems.

“This strategic partnership with Royal Enfield embodies BGMI’s vision of creating culturally meaningful and locally rooted experiences,” said Seddharth Merrotra, Head of Business Development & Partnerships at KRAFTON India. “2026 will be a year of many firsts, and we’re kicking it off with one of our most ambitious brand integrations yet, while fundamentally elevating how partnerships enhance player engagement and drive shared value. Royal Enfield is an iconic name in the global automotive universe and its deep community roots with evolving digital ethos make it a natural ally for BGMI’s player-centric universe. Together, we are weaving storytelling, lifestyle, and digital culture into gameplay in a way that truly reflects the aspirations of modern Indian youth. Looking ahead, this collaboration sets a strategic foundation for future partnerships that are experiential, immersive, and deeply connected with our community’s passions across movies, sports, FMCG and lifestyle landscapes.”

Extending the BGMI universe beyond the screen is the custom motorcycle built on Royal Enfield’s cafe racer Continental GT 650. The collaboration’s real-world centrepiece stretches the imagination and stands as a symbol of battlefield ownership, bridging the digital battleground and the physical world. Built in collaboration with a Delhi based custom builder, the motorcycle is an epitome of creativity and craftsmanship and crafted using traditional metal forming and modern rapid prototyping for an exciting fusion. Design elements such as picatinny rails, armoured plating, parachute tie-down points, and balloon tyres draw directly from traversal, combat, and survival mechanics within BGMI, thus fusing the two worlds together.

Speaking on the collaboration and the custom-built motorcycle, Adrian John Sellers, Head- Custom & Motorsports, Royal Enfield, said, “Partnering with BGMI is about more than just presence; it’s about meeting our community in their element and amplifying the shared values of thrill, freedom, and self-expression. The custom-built Continental GT 650 is the physical heartbeat of this collaboration—an intersection where the raw, tactical aesthetic of gaming meets the soul of custom motorcycling. By blending BGMI’s battle-ready elements with Royal Enfield DNA, we have created a machine where imagination isn’t limited by reality. It is a celebration of creative exploration for a community that thrives on both the digital and the open road.”

The partnership is part of the BGMI 4.2 update launching on 15 January 2026, with the Royal Enfield-themed in-game content and rewards through a special SPIN format being available for players from 19 January 2026 to 22 February 2026. Rewards include permanent Mythic (Red Tier) rewards like  Revel 01 Set,  Bullet Line – P90 gun skin, CrankGuard helmet and Roadborn Rucksack backpack, which comes along with the permanent items: Royal Enfield Continental GT 650 and theRoyal Enfield Bullet 350. All elements are designed to reflect the brand’s legacy and battle-ready ethos within BGMI. Driving sustained engagement, the collaboration also introduces a first-of-its-kind login-based mechanic. Players who log into BGMI daily for 60 minutes – without the requirement to actively play – will be eligible to collect a Royal Enfield Event Crate. These crates will include premium permanent Mythic (Red Tier) rewards, with players able to collect up to 34 Event Crates during the event period, reinforcing long-term engagement and daily participation.

About KRAFTON, Inc. 

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

About KRAFTON India 

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $170 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes the Bullet 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

For further information, please contact: corpcomm@royalenfield.com

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