Category: Press Release

Surat (Gujarat) [India], January 04: People celebrate the New Year in different ways. However, Surat’s Sahayog Physiotherapy Center celebrated the New Year with a fitness party. Over 500 people in Surat performed aerobics, Zumba, and yoga garba together in the chilly weather. This event was organized at the beginning of Sahayog Physiotherapy and Fitness Center.

This unique event began with aerobics, Zumba, and yoga garba to the rhythm of music, where people enjoyed and partied in the context of fitness. People present in this unique celebration took a break from the cold air with flowers and yoga meditation. Everyone resolved to improve their health performance at the beginning of the New Year. In this yoga, people became experts in doing yoga with their eyes closed with complete concentration. Along with this, meditation was done with the sound of bells ringing in the temple, which aimed to provide peace and mental activity. With fitness commitment, Dr. Afreen and her team gave the message that there are no excuses to stay fit, now it is necessary to go out and exercise. People were motivated towards fitness and resolved to make pain-free India.

Mumbai (Maharashtra) [India], January 03: The Iconic Gold Awards, India’s premium award show annual event celebrating excellence in the entertainment industry, is excited to announce its new partnership with Zee5 for exclusive streaming rights. This collaboration will provide fans worldwide with the opportunity to experience the highly anticipated awards ceremony live and on-demand via Zee5’s platform.

The Iconic Gold Awards, renowned for honoring achievements across film, television and OTT will now be accessible to a global audience through Zee5’s innovative streaming services. As a leading entertainment platform, Zee5 will bring the star-studded event to millions of viewers, providing an exceptional viewing experience with exclusive behind-the-scenes content and real-time updates.

“We are thrilled to partner with Zee5, one of the most trusted names in entertainment, to bring the Iconic Gold Awards to audiences worldwide,” said Piyush Jaiiswaal of Iconic Gold Awards. “This partnership is a game-changer for us, enabling fans to enjoy the glamour and excitement of the awards show at their convenience. We look forward to making this year’s event more accessible and exciting.”

“We are thrilled to partner with Zee5 to bring the Iconic Gold Awards to our global audience,” said Piyush Jaiiswaal of Iconic Gold Awards. “This year, fans can enjoy the ceremony at their own pace, without missing a moment of the excitement and glamour that make the awards so special. We are confident that this partnership will elevate the viewing experience to new heights. Is baar mauka hai ghar baithe dekhne ka Iconic Gold Awards, wo bhi Zee5 pe.”

Through this exclusive partnership, Zee5 will stream the Iconic Gold Awards 2025, along with special content such as interviews with nominees, winners, and performances from the event. Fans can tune in to Zee5 for an unforgettable experience, celebrating the best of entertainment from the comfort of their homes.

Leading up to the event, Zee5 will host an engaging marketing campaign with sneak peeks, special performances, and interactive fan experiences. The partnership will ensure that the Iconic Gold Awards continue to engage audiences on a global scale, providing unparalleled access to the magic of one of the industry’s most celebrated events.

The 2025 Iconic Gold Awards will take place on 6 February 2025 at Mumbai, and fans can tune in post via Zee5 to experience the grandeur of the awards ceremony and witness the recognition of entertainment’s top talent.

About Iconic Gold Awards

The Iconic Gold Awards is an esteemed annual event celebrating the finest achievements in entertainment, honoring excellence in film, Ott, television, music, and entertainment. Known for its glitzy red carpet and unforgettable performances, the awards show continues to set the bar for quality and distinction in the entertainment industry.

About Zee5

Zee5 is a leading global streaming platform offering a vast library of high-quality entertainment content, including films, TV shows, web series, and exclusive originals in multiple languages. With millions of subscribers across the globe, Zee5 brings a rich and diverse catalog to its audience, providing access to top-tier content from India and around the world.

For more information : instagram.com/iconicgoldaward

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Mumbai (Maharashtra) [India], January 03: Klassroom Edutech, the world’s first AI-powered “Education OTT Platform,” has successfully raised growth capital in its latest funding round led by ah! Ventures, with participation from LetsVenture, Hem Securities, Meteor Ventures, and Growth Sense Fund. Klassroom Edutech, founded by fampreneurs Mrs. Alka Javeri, Mr. Dhruv Javeri, and Mr. Dhumil Javeri, is transforming education through its AI-driven Education OTT platform and a network of 200+ offline learning centers, serving over 500,000 students across 600 cities.

Bollywood actor and entrepreneur Suniel Shetty, who invested in Klassroom in 2023, continues to back the company’s vision to make education more accessible and affordable.

Klassroom’s profitability not only signals its robust business model but also positions the company for a potential public offering in the near future.

The platform, based on the National Education Policy (NEP) 2020 and aligned with the vision of Honourable Prime Minister Shri Narendra Modi, provides students with a wide range of learning experiences. Since its launch, Klassroom’s OTT app has gained over 50,000 subscribers in its first year, demonstrating its rapid adoption.

The app offers a holistic learning ecosystem with content ranging from academics and skill-based training for industry jobs to career courses, language learning, and more.

The company has delivered 7X wealth growth to its investors in just three years and projected 3X YOY growth, with revenues consistently growing. Klassroom is already profitable, a significant achievement in the sector. Strategic government partnerships and implementation projects are further driving the company’s scalability and enabling it to impact more learners across India.

Klassroom has recently signed an MOU with the Government of Rajasthan to serve 3 lakh students and 3,000 schools through its skill development courses, further strengthening its commitment to empowering learners and making them job-ready according to industry requirements.

Commenting on the investment, Amit D Kumar, Senior Partner at ah! Ventures, said, “We are very proud of what the Klassroom team has achieved so far and delighted to be a part of their journey since their early days. Education is a sector we have also believed and backed and I am sure there are more exciting milestones which Klassroom is on their way to achieve”.

Pranav Mahajani, from LetsVenture, added, “At LetsVenture, we are committed to supporting transformative solutions that democratise access to education. Klassroom’s innovative hybrid model, combining their Education OTT platform with offline learning centres, addresses critical challenges of accessibility, affordability, and accountability in education. We believe Klassroom is poised to redefine the future of learning in India and beyond, and we are proud to be part of their growth journey.”

Alka Javeri, Co-founder of Klassroom Edutech, said, “This funding reinforces the trust our investors have in our mission to make quality education accessible to all. By combining technology and content aligned with NEP 2020, we are empowering students with holistic learning experiences.”

The global e-learning market, estimated at $250 billion in 2020, is projected to reach $1 trillion by 2027.

The company’s vision statement underscores its belief: “AI will revolutionize education with OTT and impact millions of students.”

Klassroom Edutech has had the privilege of interacting with the Honourable Prime Minister Shri Narendra Modi and the Honourable President of India, Smt. Droupadi Murmu Droupadi Murmu, in recognition of its significant impact on education. These esteemed interactions have further strengthened Klassroom’s commitment to transforming education in India and beyond, aligning with national goals to provide accessible, high-quality education for all.

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Surat (Gujarat) [India], January 02: In the ever-evolving world of international trade, Bhagirath Goswami has become a guiding force, transforming individuals from diverse backgrounds into successful exporters. As the founder of Being Exporter, Bhagirath has dedicated his life to teaching and empowering people to seize global opportunities, shaping their futures through export ventures.

With a wealth of experience and deep industry knowledge, Bhagirath has identified three primary pathways to success in the export business. The first route is for manufacturers who wish to take direct control of their market, generating leads and driving sales independently. Alternatively, some may choose to become merchant exporters, where they establish companies, procure materials from manufacturers, and use a strong online presence to sell their products internationally. The third pathway involves forming joint ventures with manufacturers, pooling resources to reach global buyers more effectively.

But what truly sets Bhagirath apart is his ability to mentor individuals who may not have initially seen themselves in the export business. He passionately shares the success stories of Chartered Accountants, Bankers, Doctors, Scientists, Authors, Manufacturers, Exporters, Job professionals, Students, Home Maker, Retired Defence Background, Company Heads, Country Heads who have defied traditional roles to make their mark in global trade. Bhagirath emphasizes that success in exporting transcends professional backgrounds and that anyone with the right mindset and habits can thrive in this field.

He particularly highlights the transformative power of technology in today’s market, enabling exporters to connect with buyers in over 150 countries. However, Bhagirath believes that the key to success lies in personal habits and the willingness to evolve continuously. “Who we are is defined by our habits,” he says, stressing that dedicating even just one hour a day to exploring international markets can yield significant results.

Bhagirath’s work with Being Exporter is a testament to his commitment to nurturing the next generation of exporters. He has become a mentor to many, providing the tools, knowledge, and encouragement needed to succeed in the global marketplace. His approach goes beyond traditional teaching; it is about fostering a mindset of growth and adaptability.

Bhagirath Goswami urges individuals to envision their potential in the global market, reminding them that their habits and dedication can shape their destiny as successful exporters. His insights serve as a guiding beacon for all those aspiring to enter the export arena, proving that with the right guidance and mindset, anyone can achieve success in the global marketplace.

For more information visit: www.beingexporter.com

New Delhi [India], January 02:  Alieus Hedge Fund, under the visionary leadership of its Founder and CEO, Mr. Ashish Jain, has achieved a groundbreaking milestone by raising ₹100 crore in business within just four months in December 2024. This extraordinary accomplishment highlights the fund’s growing prominence and trust among global and Indian investors.

The milestone reflects Alieus Hedge Fund’s strategic approach to delivering innovative investment solutions, solidifying its position as a leader in the hedge fund industry. The fund’s success comes amidst growing interest from investors across diverse regions, including India, the UK, Malaysia, Singapore, and Mexico.

Speaking about the achievement, Mr. Jain stated:

“This is a testament to the faith our investors have placed in us and the strength of our team’s dedication. Our focus remains on delivering consistent value while exploring new opportunities in emerging markets.”

Alieus Hedge Fund’s ability to achieve such significant growth in a short span showcases its commitment to excellence and adaptability in a competitive financial landscape. The fund continues to emphasize transparency, innovation, and a client-first approach, making it a preferred choice for investors worldwide.

This milestone follows a series of successful events, including a recent gathering of 500 leaders in Goa, India, further emphasizing Alieus Hedge Fund’s growing influence and dedication to creating awareness about hedge fund opportunities globally.

About Alieus Hedge Fund

Alieus Hedge Fund is a global leader in providing cutting-edge investment strategies tailored to meet the diverse needs of its investors. With a focus on innovation and sustainable growth, the fund continues to expand its global footprint, delivering exceptional results for its stakeholders.

For more information, please contact:

• Alieus Hedge Fund
• www.alieusfund.com

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New Delhi [India], January 02: Indian Media Works proudly hosted Mr Miss & Mrs Tamizhagam 2024,  where in Mr Tamizhagam titles were won by Bharadwaj, Jude, Ibrahim and Manav; Miss Tamizhagam titles were won by Anusha and Keethana; Mrs Tamizhagam titles were won by Rakshana and Seeta Laxmi.

The event saw enthusiastic participation from contestants across Tamil Nadu, making it a truly colossal occasion.

In this prestigious pageant, Bharadwaj and Jude emerged as the winners of the Mr. Tamizhagam 2024 title, while Keerthana was crowned as Miss Tamizhagam 2024. The title of Mrs. Tamizhagam 2024 was crowned to Rakshana. The 1st Runner Up was Ibrahim and 2nd Runner Up was Manav Patel for the Mr. Tamizhagam category, the 1st Runner Up was Anusha and 2nd Runner Up was Sinamika for the Miss Tamizhagam category, and 1st Runner Up was Preethi as well as Mrs. Goddess Tamizhagam 2024 was Seetalakshmi, in the Mrs. Tamizhagam category.

The winners were celebrated with great honour and style. The Mr. Tamizhagam titleholders were adorned with sashes and prizes by Vijay Kapoor, the owner of Derby Jeans, while the Miss and Mrs. Tamizhagam winners were crowned and felicitated by renowned actresses Roshini and Ammu Abhirami. The event was brought to life by the impeccable choreography of leading fashion choreographer Faheem.

Addressing the press and media, Mr. John Amalan, Managing Director of Indian Media Works, stated that Mr Miss & Mrs Tamizhagam 2024 had been conducted with the utmost grandeur and excellence this year. He firmly believes that the winners of this season are extraordinarily talented and meant to become the biggest stars of tomorrow. To ensure this, Indian Media Works has selected only the best and most deserving contestants for the prestigious titles. Further, he proudly announced that the title winners of this pageant would be directly selected for the national-level competition happening in Goa.

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New Delhi [India], January 02: VCCEdge, India’s leading research platform for private markets, has launched the 16th edition of its highly anticipated Annual Report. The report provides an in-depth analysis of India’s Alternate Investment landscape in 2024, offering valuable insights into investment trends spanning Private Equity, PE funds, PE exits, Mergers & Acquisitions (M&A), and the Equity Capital Market (ECM). Based on the comprehensive data from VCCEdge, the report captures market dynamics and trends as of November 22, 2024, serving as an essential resource for stakeholders navigating the evolving investment ecosystem.

Get your free copy: https://bit.ly/408WEQE

India’s Private Equity Landscape in 2024: Stabilized Momentum with Shifting Investment Patterns

In 2024, private equity (PE) investments in India stabilized their momentum, with $24.2 billion in deal value, showing a 9% decline compared to the previous year’s total of $26.6 billion and expected to reach levels of 2023 by the year-end, as per the data from VCCEdge.

However, the composition of these investments shifted, with a greater emphasis on B2B model companies, late-stage companies, and a marked rise in funding for Ecommerce and Health Tech companies. This evolution illustrated a nuanced change in investment behavior as investors recalibrated their bets in tune with the evolving market in India.

While Private Equity (PE) investments in India saw a slight decline in 2024, the market remains far from saturated. Compared to more mature global PE ecosystems, India’s deal landscape is still in its early stages, highlighting significant growth potential despite the dip in activity.

In terms of business models, B2B companies raised more funding than B2C companies in 2024, a reversal of the trend from 2023. It indicated investors increasingly preferred to invest in sustainable and scalable ventures as Indian entrepreneurs too increasingly moved beyond the consumer-focused approach to build product-based companies.

Another interesting trend observed in 2024 pointed to reduced enthusiasm for Angel/Seed investments, with the share of Angel Investments in total PE investments reducing to 54% in 2024 from 60% in 2023. The decline was also reflected in the increase in average time taken for raising an angel seed round in 2024.

In terms of funding, companies raising Private Equity rounds made a comeback in raising funds, eclipsing total funding raised by Venture Capital rounds in 2024 – a trend that was reversed in Covid years. This indicated a growing interest in late-stage companies among investors as they sought stable returns over risky investments in early-stage ventures.

Within the sectors, Information Technology continued to dominate the PE landscape – accounting for half of the total PE volume, while Consumer sectors faced a decline in deal volume and value.

Among the new-age sectors, Ecommerce not only tipped Fintech as the most funded sector in 2024, a first in the last five years, it also saw an increase of nearly 80% in deal value. In terms of YoY growth, Travel & Mobility Tech and Health Tech saw highest increase in deal volume this year.

In conclusion, as the market matured, the pattern of investments became more refined, with investors increasingly prioritizing long-term value creation and sectoral diversification.

PE Funds Recalibrate Strategies
In 2024, PE funds in India witnessed a shift in strategy, with least number of new fund launches in last five years, a decline of 31% from 2023.

Funds with less than $100 mm target size continued to dominate fund launches, consistent with trends from the last five years. However, launch of larger funds saw a decline in 2024.

The total capital raised by the PE funds rose 61% from 2023. Considering the fewer fund launches in 2024, it suggested LPs are adopting a more judicious approach towards commitments, only focusing on General Partners with a proven track record.

Venture Catalysts was the most active VC fund Manager of 2024, with nearly half of its investments in Information Technology ventures. Elevation Capital was the most active PE fund manager in 2024.

PE Exits decline as valuation challenges slow down activity

Private equity (PE) exits in India declined in 2024, with a total exit value at $11.9 bn, down 11% from 2023. This decrease reflected the ongoing impact of subdued market conditions and valuation constraints, encouraging General Partners (GPs) to adopt a wait-and-watch approach in anticipation of improved returns.

Open Market exits continued to be the leading route of PE exits, with a 20% growth in deal volume compared to 2023. In terms of value too, Open Markets led the exits chart, helping investors collectively secure over $10.9 bn in exits.

Among sectors, most exits were made in Financials sector, with the sector also on the top for most exit value.

In 2024, partial exits represented 45% of all exits – where the exit type was available as per public disclosures – up from 22% in 2020, reflecting their growing prominence. Most partial exits were seen in Financials in 2024, indicating the sector’s strong potential for delivering exit opportunities alongside promising future growth.

Information Technology accounted for most full exits in 2024, representing over 40% of all such exits in the year.

Trends from the last five years indicated M&A exits were most prevalent in the Information Technology sector, accounting for over 60% of all exits in the sector. Financials meanwhile had the most Open Market exits among all sectors in the last five years, showing strong reliance on public markets for value realization.

M&A Activity rebounds in 2024

Mergers and acquisitions (M&A) in India have surged in 2024, with the total value of deals reaching $32.8 bn, marking a 18% rise over 2023.

This uptick in M&A activity reflected not only a resilient market but also a noticeable shift in the strategic priorities of both local and global companies looking to expand their footprint in India.

One of the significant trends in 2024 is the increase in Outbound M&A deals, which declined in 2023. The category saw a 20% increase on volume basis, coupled with a 25% rise in deal value, indicating increased penchant of domestic companies for global expansion. Domestic M&A deals continued to dominate in 2024, accounting for over 75% of deals in 2024.

Mean deal size of M&A declined 22% in 2024 to reach $47.1 mn, while Inbound M&A mean deal size remained the highest among all M&A types, at $155.2 mn, similar to trends from 2023.

Information Technology and Industrials continued to dominate M&A deal volume, accounting for 22% and 16% of all M&A deals in 2024.

Interestingly, Gujarat emerged as one of the prominent M&A destinations in the country, accounting for 55 deals in 2024, the fourth highest among all states, with Maharashtra leading the list.

Equity Capital Markets in India Thrives Amid Strong IPO and QIP Activity

In 2024, India’s equity capital markets (ECM) witnessed a strong resurgence, as the total value of deals reached $39.8 bn, a five-year high. This uptick, driven by strong public market performance and growing investor confidence, reflects a broader trend of renewed activity in the Indian stock markets.

Compared to 2023, 2024 saw 9% more IPO listings, 68% more QIP deals and 16% rise in Rights issues. The increase was more pronounced in deal value, with IPOs, QIPs and Rights Issues rising 160%, 96% and 56% respectively, indicating a broader spurt in deal activity in ECM.

One of the most notable changes in 2024 compared to 2023 is the increased number of IPOs, which have become the dominant route for private equity-backed companies to exit in the public markets.

With a high level of market optimism, particularly in the Industrials and Financials sector, several high-profile listings took place in 2024. On average, time taken for a company to reach IPO stage increased 17% in 2024.

In terms of regional trends, Maharashtra maintained its top position among states with over 160 deals in 2024, while Delhi remained the top destination for ECM deals among the cities.

About VCCEdge

VCCEdge is India’s premier financial research platform providing comprehensive data and information to subscribers for deal origination, deal structuring and valuations, gaining market insights, carrying out due diligence, and tracking competition. The platform has in-depth profiles of private and public companies, including detailed financials, deals including private equity, venture capital, M&A, equity capital market issues and debt offerings, key developments, and detailed data on investors and their portfolios.

Experience VCCEdge in action with a personalized demo, visit – https://bit.ly/49YyP1k

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Jodhpur (Rajasthan) [India], January 2: The Society for Creative Satisfaction organised a grand event in Bal Niketan School, Jodhpur, to unveil the narrative poem Agni-Samadhi written by senior poet Vimal Mehra, an alumnus of the school, by esteemed guests.

The event was presided over by senior critic Dr Ramakant Sharma, with senior writer Dr Haridas Vyas as the chief guest. Noted storyteller Hari Prakash Rathi was the guest of honour, and Mahavir Singh ‘Khursheed’ Khairadi served as the presenter. The event was conducted by the society’s joint secretary, MM ‘Armaan’.

The society’s president and senior dramatist, Dr. Sunil Mathur, extended a warm welcome to the guests. Secretary Kamal Sharma spoke about the society’s creative activities and noted that it would enter its silver jubilee year of creative pursuits from the upcoming Makar Sankranti. Senior literary figure and the society’s founder, Anil Anwar, gifted literary books to the dignitaries, while patron Mridula Srivastava presented them with mementoes.

The dignitaries officially unveiled the narrative poem, followed by a ceremonial honour for the poet Vimal Mehra. He was presented with garlands, a turban, a shawl, a coconut, literary gifts and a memento. Mehra also recited some of his poems and selected excerpts from Agni-Samadhi for the audience.

In his address, Mahavir Singh ‘Khursheed’ Khairadi highlighted the narrative poem’s excellence based on the heroic tale of Chittorgarh’s first Saka (battle) and Jauhar (self-immolation). He referred to other works by other poets on similar themes, praised the author’s efforts, and pointed out some areas for improvement, providing a balanced critique of Agni-Samadhi.

Speaking on the occasion, guest of honour Hari Prakash Rathi said, “We Indians have traditionally captured all our knowledge in metrical poetry, and this oral and memory-based tradition has protected our literature and history against the destruction by cruel invaders.”

He further said that my metrically drafting the extraordinary tale of Chittorgarh’s first Jauhar and Saka, poet Vimal Mehra, has created a work worthy of being in every household.

Chief guest Dr Haridas Vyas said, “While metrical discipline is crucial in poetry, the flow of emotions holds greater importance. This is why Tulsidas is considered a greater poet than Keshavdas.”

Presiding over the event, Dr Ramakant Sharma acknowledged the richness of Indian metrical poetry traditions and emphasised that there was no need to draw inspiration from Western poetic movements.

He remarked, “Only a poet like Mahapran Nirala, well-versed in metrical discipline, could break those norms and compose free verse while maintaining rhythm and melody. Poetry should have rhythm and lyricism, and if fully metrical, it becomes even more beautiful.”

The event witnessed participation from notable literary figures and poetry enthusiasts from Jodhpur and beyond.

Poet Vimal Mehra’s previous works include song collections “Gaa mere mann gaa” and “Milan suron ki bansuriya”. His upcoming work includes the narrative poem “Shakuntala”. He is proficient in various forms of poetry. He regularly contributes to various literary publications and national newspapers and magazines.

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Sri Ganganagar (Rajasthan) [India], January 01: Sri Ganganagar witnessed an unforgettable and historic start to the New Year as Tu Jhoom, hosted at the stunning Avasa Resort, delivered the city’s most iconic celebration to date. Organized by Accombliss, the event not only set new standards for entertainment but also created history with its grandeur and electrifying atmosphere. The night was truly a landmark moment, filled with soulful music, powerful performances, and unmatched energy that kept the audience enthralled from start to finish. Guests rejoiced in unity, celebrating in a way that redefined the spirit of togetherness and festivity in Sri Ganganagar.

The highlight of the evening was the mesmerizing performance by Mohinder Pal Singh, lovingly known as MP Singh. A renowned businessman and a gifted Sufi singer-songwriter, MP Singh delivered a soul-stirring performance that left the audience in awe. His magical voice, powerful stage presence, and heartfelt compositions created a spiritual and emotional connection with everyone present. It was a performance that truly defined brilliance and left the crowd swaying and singing along, making the night unforgettable.

Adding to the enchantment was Divya Bhatt with her electrifying live band. Known for her chart-topping hit Kaun Hoyega, Divya’s high-energy performance had the audience on their feet, dancing and cheering throughout. Her powerful vocals and dynamic stage presence elevated the excitement, ensuring that the night was as magical as it was vibrant.

The celebrations extended far beyond the performances. Guests indulged in unlimited food and drinks, which perfectly complemented the lively atmosphere of the event. A thrilling DJ after-party kept the dance floor alive well into the early hours of 2025, while a dedicated kids’ zone ensured fun for all age groups, making  Tu Jhoom a perfect event for families as well.

As the clock struck midnight, dazzling fireworks lit up the sky, accompanied by spectacular special effects that added a magical touch to the celebrations. The stunning backdrop of Avasa Resort, paired with the vibrant ambiance of the night, created an unforgettable setting to welcome 2025 in style.

Tu Jhoom has undoubtedly set a new benchmark for celebrations in Sri Ganganagar. It wasn’t just an event but a historic moment that will be remembered for years to come. MP Singh’s powerful performance, coupled with the energy and unity of the crowd, has cemented this night as one of the greatest in the city’s history.

As Sri Ganganagar looks forward to more such iconic events, the memories of  Tu Jhoom will continue to resonate, marking a perfect beginning to an exciting and prosperous new year.

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New Delhi [India], January 01: In a world where healthy eating has become a lifestyle, one brand is making waves by bringing nutritious, traditional food products to the modern consumer in a fresh and attractive way. Boyo, the rapidly expanding healthy food start-up, is carving a niche in the market by offering an array of products that include dry fruits, berries, seeds, imported & exotic nuts, 100% natural honey, functional trail mixes, sugar free dry fruits barfi, peanut butter etc holding 100+ products portfolio under the brand—all carefully curated to appeal to Gen Z’s growing demand for clean, nutritious and honest food options free from chemical, preservatives and any health hazard ingredients.

Known for its digital-first approach, Boyo is now bringing its online success to the offline world with an ambitious retail expansion strategy. The company has already opened 20 stores across key locations ( Delhi, Gurugram, Noida, Greater Noida, Ghaziabad, Chandigarh, Mohali, Panchkula, Ambala and other key cities  and has set an audacious goal to open 30 stores by March 2025 & 100 Stores within the next 180 days. This explosive growth is supported by a strategic partnership with Amrut Sugar (Sanjivani Group – A Maharashtra based business conglomerate) and its visionary leader Shri Vivek Kolhe. Shri. Kolhe, part of the Leadership Board of Sanjivani, is the Chairman of SSSK Cooperative along with Board Members of prestigious association like IFFCO. Shri Vivek Kolhe is also Chairman of Kopargaon Industrial Estate and was the youngest member to be a Director in the State Sugar Association.

Boyo’s Digital-First Strategy and Gen Z Appeal

Founded by Amar Choudhary ( An IIM Ahmedabad Alumni) with a vision to revolutionize how healthy foods are perceived and consumed, Boyo is redefining traditional snacks for a new generation of health-conscious consumers. The brand taps into the growing trend of wellness, offering a range of snacks that are not only healthy but also convenient and appealing to younger audiences.

“We wanted to make healthy eating something that people actually look forward to, especially Gen Z, who are increasingly seeking out clean, natural alternatives to over processed and unhealthy easy snacks,” says [Amar aka Daddy BoYo], the Founder &  CEO of Boyo. “The challenge was how to make products like dry fruits, seeds, and peanut butter exciting, fun, and relatable to a generation that values convenience, taste, and sustainability. Our digital-first approach has allowed us to connect directly with consumers and understand their needs, preferences, and evolving lifestyles.”

Boyo’s product offerings stand out in the crowded health food market with their playful & premium gift like packaging, flavour variations, and curated ingredient mixes. From exotic dried berries to protein-packed peanut butters and crunchy trail mixes, Boyo has transformed what was once considered “traditional” healthy food into a modern snacking experience. The brand’s ability to blend the goodness of nature with trendy and Instagram-worthy aesthetics has made it a hit among health-conscious millennials and Gen Z consumers who are increasingly shopping online for products that align with their wellness goals.

Impressive Online Growth: 1000% Increase in Business in FY 2023

One of the standout achievements for Boyo in the past year has been its incredible growth in online sales. In FY 2023-24, the brand saw a staggering 1000% increase in its online business, a testament to the strength of its digital-first strategy. This growth was driven by an expanding consumer base, effective digital marketing campaigns, and the rise of online shopping for health-conscious products.

“We’ve seen overwhelming demand for our products online, and the numbers speak for themselves,” says [Mr. Saddam, Asst. General Manager, BoYo]. “The online channel has proven to be a major growth engine for us. With the increased focus on e-commerce and more people turning to digital platforms for healthy food options, we’ve been able to scale rapidly and reach a much larger audience.”

Strategic Partnership with Sanjivani Group

As Boyo moves forward with its aggressive retail expansion, the brand has secured a key strategic partner in the form Sanjivani Group, a group renowned for its philosophy of prioritizing farmer first business approach through consistent investment in rural India for last 60 years. (with a track record of a well-established investor with a track record of backing high-growth businesses). Amrut Sugar part of the larger Sanjivani Family has committed an undisclosed amount to the company through both equity funding rounds and an ongoing CCD round, providing Boyo with the financial backing it needs to scale operations and expand its footprint.

Sanjivani Group’s involvement is seen as a major endorsement of Boyo’s vision and growth potential. “Boyo has demonstrated remarkable traction in the digital space and is now moving rapidly into offline retail,” said [Shri Vivek Kolhe], Board Member at Sanjivani Group. “We believe the company is well-positioned to become a leader in the healthy food category, and we’re excited to support their efforts as they scale their operations and introduce their products to more consumers across the country.”

This partnership not only provides Boyo with the capital necessary to expand but also brings valuable strategic expertise and industry connections that will help the brand navigate the competitive landscape of the retail sector.

Expansion Plans: 100 Stores in 180 Days & 4x Growth on Online Channels

With 20 stores already up and running, Boyo is now targeting an ambitious goal of launching 100 new locations within the next 180 days. This rapid expansion is a testament to the brand’s growing popularity and the effectiveness of its business model.

Boyo’s stores are designed to reflect the brand’s digital roots while providing a tactile experience for consumers. The stores offer a variety of healthy snacks, and wellness products, allowing customers to engage with the brand in a physical space. Each store is also equipped with interactive displays and a focus on educating consumers about the benefits of healthy eating, positioning Boyo as not just a brand, but a movement toward healthier living.

“We believe that opening more stores will help us build deeper connections with our customers and provide them with the opportunity to explore and experience the brand in a new way,” said [Amar Choudhary]. “The next 180 days are crucial for us as we work to make Boyo a household name, and we’re thrilled to have the support of Sanjivani Group as we embark on this exciting phase of growth.”

A Call to Investors & Industry talent: Join Boyo’s Journey

As Boyo embarks on its rapid expansion journey, the brand is also inviting potential investors to join in on the opportunity. With a proven track record of success and a clear roadmap for growth, Boyo presents an exciting investment opportunity for those looking to be part of a brand poised to disrupt the healthy food and retail space.

“We’re on the lookout for investors and talent who are passionate about wellness and the potential of healthy food to transform lives,” says Amar Choudhary. “This is an exciting time to be part of Boyo’s journey as we expand across the country and beyond, and we invite you to be part of the movement.”

For more info kindly visit: www.theboyo.com

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