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  • Aelea Commodities Limited Scripts a Historic Turnaround with Breakout Performance

    Aelea Commodities Limited Scripts a Historic Turnaround with Breakout Performance

    For FY26: Revenue from Operations at ₹381.50 Cr (109% YoY); EBITDA at ₹40.37 Cr (366% YoY) | PAT at ₹21.32 Cr (1,740% YoY)

    Mumbai (Maharashtra) [India], May 26: Aelea Commodities Limited (BSE: ACLD), one of the leading integrated players in cashew processing, announced its audited financial results for the H2 FY26 & FY26.

     H2 FY26 Key Financial Highlights Consolidated

    Particulars (₹ In Lakhs) H2 FY26 H2 FY25 YoY Change
    Revenue from operations 20,781.13 9,439.52 120.15%
    EBITDA 2,511.90 (88.49) Turn Positive
    EBITDA Margin (%) 12.09% (0.94%) Turn Positive
    PAT 1,261.31 (442.20) Turn Positive
    PAT Margin (%) 6.07% (4.68%) Turn Positive
    EPS (₹) 6.19 (2.17) Turn Positive

     FY26 Key Financial Highlights Consolidated

    Particulars (₹ In Lakhs) FY26 FY25 YoY Change
    Revenue from operations 38,150.41 18,213.55 109.46%
    EBITDA 4,036.73 865.41 366.45%
    EBITDA Margin (%) 10.58% 4.75% 582.96 BPS
    PAT 2,131.52 115.86 1,739.74%
    PAT Margin (%) 5.59% 0.64% 495.10 BPS
    EPS (₹) 10.46 0.62 1,587.10%

    About Aelea Commodities Limited                  

    Established in 2018, Aelea Commodities Limited specializes in processing Raw Cashew Nuts (RCN) into high-quality cashew kernels. Under the visionary leadership of Chairman Mr. Hozefa Jawadwala, Aelea has rapidly evolved from a rising enterprise into a defining influence within the commodity landscape.

    Anchored in sustainability and innovation, Aelea is advancing plans to convert cashew by-products into biofuels and activated carbon, uniting profitability with environmental responsibility. With capacity expansion from 40 to 140 MTPD, funded by IPO proceeds and driven by strong sectoral demand, the Company is strategically positioned for accelerated growth.

    Operational Highlights – FY26                                                    

    • Unit II at Surat operated at healthy capacity utilization levels during FY26, strengthening domestic supply capabilities.
    • Preparatory work for Unit III progressed during the year, with a focus on renewable energy integration and by-product valorization initiatives.
    • Land acquisition for Unit III is completed; the upcoming facility will focus on Cardanol, Bio Charcoal, and De-oil Cake production.
    • CRISIL revised the Company’s outlook to “CRISIL BBB/Stable” from “CRISIL BBB/Negative”, reflecting improving operational and financial stability.
    • Incorporated two wholly owned subsidiaries:

    Aelea Green Energy Limited – focused on renewable and sustainable energy solutions.

    Aelea Nuts & Fruits Limited – focused on food processing, FMCG, and value- added agri products.

    • Received the Fairdeal Filaments Award for Outstanding Entrepreneurship in the MSME Segment (2024–2025) from SGCCI.
    • Received prestigious Gold Membership certification from the Nuts and Dry Fruits Council (India) [NDFC(I)]
    • Received the “Excellence in Cost Optimization & Operational Efficiency” award at The CFO Vault Summit & Awards 2025
    • Honored with the MSME Star Stories 2025 Award for Manufacturing Excellence.
    • Successfully obtained FSSC 22000 Certification for the Surat manufacturing facility, strengthening food safety and export readiness.
    • Continued expansion of branded product portfolio under ‘Tryble’ and ‘Supreme’ across retail and e-commerce channels.
    • Strengthened global sourcing collaborations with African regions and Indian trading companies, ensuring continuity in raw material supply chains.

    Commentary from the Management

    After a Defining Year of Breakthrough Growth & Historic Turnaround in H2 FY26 & FY26, Mr. Hozefa Shabbir Husain Jawadwala, Chairman & Managing Director of Aelea Commodities Limited, said:

    “As we reflect on FY26, we believe this year marks far more than just a strong financial performance for Aelea Commodities; it marks the emergence of a fundamentally stronger, sharper, and future- ready enterprise. What the Company has achieved over the past year is the outcome of conviction- led decisions, relentless execution, and the courage to invest ahead of the curve during a phase when the business was still navigating challenges.

    FY26 emerged as a defining turning point for Aelea Commodities. The Company delivered Revenue from Operations of ₹381.50 Cr, registering a stellar 109% YoY growth, while EBITDA surged 366% YoY to ₹40.37 Cr. Most significantly, Profit After Tax rose sharply to ₹21.32 Cr, reflecting exceptional YoY growth of 1,739.74%.

    The transformation became even more visible during H2 FY26, where the scale of acceleration exceeded expectations. Revenue from Operations grew 120% YoY to ₹207.81 Cr, while EBITDA stood at ₹25.12 Cr and PAT at ₹12.61 Cr, against losses in the corresponding period last year.

    These numbers are not merely financial milestones; they reflect the successful conversion of strategy into execution and execution into measurable value creation. Further, this performance was strengthened by key strategic milestones achieved during the year, including the incorporation of two wholly owned subsidiaries, multiple industry recognitions and awards, and the globally recognized FSSC 22000 Certification for the Company’s Surat manufacturing facility.

    We remain deeply grateful to every shareholder, stakeholder, and well-wisher who stood by Aelea Commodities during its most challenging phases. True conviction belongs to those who continue believing even in adversity, and that unwavering trust continues to fuel our ambition as we move forward with stronger fundamentals, sharper execution, and an uncompromising vision towards building a globally competitive and future-ready enterprise.”

    Disclaimer: Certain statements in this document that are not historical facts are forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, like government actions, local, political, or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

  • JAIN Online Celebrates 5,600+ Graduates and 2,000 Attendees at its 16th Annual Convocation Ceremony

    JAIN Online Celebrates 5,600+ Graduates and 2,000 Attendees at its 16th Annual Convocation Ceremony

    Bengaluru (Karnataka) [India], May 27: JAIN Online, the online education platform of JAIN (Deemed-to-be University) celebrated its 16th Annual Convocation Ceremony for the Class of 2026, marking a significant milestone in the institution’s journey of redefining accessible and future-focused higher education in India. Themed “Reimagined, Rewired”, the ceremony was held across two sessions on May 23, bringing together nearly 2,000 students, parents, faculty members, and distinguished dignitaries to celebrate the achievements of graduates from JAIN Online and the Centre for Distance and Online Education (CDOE).

    This year, over 5,600 learners graduated across JAIN Online and CDOE, reflecting the growing scale and impact of digital higher education. Nearly 2,600 students graduated from JAIN Online programmes, reaffirming the institution’s strong positioning in technology-enabled learning. MBA and MCA emerged as the largest programmes by volume, highlighting the rising demand for management and technology-led education aligned with evolving industry requirements. Further strengthening its future-ready approach, the university  has introduced AI-integrated MBA and MCA programmes focused on equipping learners with in-demand AI skills, exposure to cutting-edge AI tools, and capabilities required for evolving, AI-driven workplaces.

    Speaking on the occasion, Prof. Dhimant Ganatra, Director, JAIN (Deemed-to-be-University) said, “The Class of 2026 reflects a generation of learners that has embraced continuous upskilling and digital-first education to stay competitive in a rapidly evolving global economy. We are proud to celebrate students who have balanced learning with professional and personal commitments while preparing themselves for the future of work.”

    Prof. Ganatra further added, “Online education today is no longer limited to accessibility and flexibility, it is becoming a critical pathway for building industry-relevant skills. With AI increasingly transforming business and technology functions, JAIN Online has introduced AI-integrated MBA and MCA programmes designed to equip learners with practical, future-ready capabilities aligned with emerging workplace demands.”

    The convocation ceremony was presided over by Dr. Chenraj Roychand, Chancellor and Dr. Jitendra Mishra, Vice-Chancellor (in-charge), alongside members of the Academic and Executive Councils. The ceremony also featured addresses by distinguished dignitaries and industry leaders including H.E. Chandradath Singh, High Commissioner, Republic of Trinidad and Tobago ; Fatema Hunaid, Partner, Grant Thornton Bharat LLP ;Dilip Padki, Executive Director, EY ; H.E. Kanahiya Lal Ganju, Honorary Consul General, Union of Comoros and Monica Chipanta Mwansa, Deputy High Commissioner of the Republic of Zambia. 

    Over the years, JAIN Online has emerged as one of India’s leading digital higher education platforms, backed by the academic excellence of JAIN University, which holds a NAAC A++ Grade, NBA accreditation for B.Tech. and MBA programmes, and a NIRF 2025 ranking of 62. Recognised among top Indian institutions in the QS World University Rankings, the university has also earned the Rashtriya Khel Protsahan Puruskar 2023 and built a strong ecosystem across seven faculties focused on research, innovation, and entrepreneurship.

    The university has recorded 12,140+ publications, 3,930+ patents published, and 156 patents granted, while 16 faculty members feature among the world’s top 2% scientists in the 2025 Stanford Elsevier rankings. JAIN Online has onboarded 82,000+ learners across 10 admission cycles and received the Digii100 Award for digital transformation. Through collaborations with LinkedIn and foundit, the platform continues to strengthen career readiness and industry exposure for learners. Established in 2019, the Centre for Distance and Online Education (CDOE) today offers 22 programmes with 30+ specialisations, supported by 10,000+ hours of video learning, interactive eLearning modules, live lectures, virtual labs, and immersive engagement initiatives.

    For more information on programmes and admissions, visithttps://onlinejain.com.

    About JAIN Online:

    Bengaluru-headquartered, JAIN Online is the e-learning arm of JAIN (Deemed-to-be-University), a NAAC A++ accredited institution with over three decades of academic excellence. Offering UGC-entitled, AICTE-approved online degree programmes across 30+ specialisations, the university serves a growing community of 50,000+ learners from 21+ countries. Its forward-looking curriculum includes AI-integrated courses designed to equip graduates with skills for an increasingly AI-driven job market. Flexible, accessible, and career-oriented, JAIN Online is committed to building the next generation of professionals and leaders for India and beyond.

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  • Ranjit Innerwear Launches ‘Janhit Mein Ranjit’ Campaign Featuring Brand Ambassador Ayushmann Khurrana

    Ranjit Innerwear Launches ‘Janhit Mein Ranjit’ Campaign Featuring Brand Ambassador Ayushmann Khurrana

    Ahmedabad (Gujarat) [India], May 26: Ranjit Innerwear, one of India’s longstanding innerwear brands with a legacy spanning more than five decades, has launched its new campaign ‘Janhit Mein Ranjit’ featuring Bollywood star Ayushmann Khurrana, aimed at repositioning the brand as a complete innerwear label beyond its widely recognized vest category.

    Conceptualized by Zero Gravity Communications, the campaign addresses the widespread consumer perception that primarily associates Ranjit with baniyans or vests, despite the brand offering a wider range of innerwear products, including briefs, trunks, and other essentials.

    Drawing inspiration from the familiar language of “Janhit Mein Jaari” public-interest messages, the campaign uses humour, relatability, and everyday storytelling to communicate the broader identity of the brand. Through culturally rooted narratives and slice-of-life moments, the campaign positions Ranjit as a comprehensive “top-to-bottom” innerwear brand designed for everyday Indian men.

    The campaign marks an important brand evolution for Ranjit, which has built consumer trust over more than 50 years through its focus on quality, comfort, and reliability. Today, the company offers a complete range of men’s innerwear products catering to changing consumer preferences and evolving lifestyle needs.

    Ranjit

    Speaking about the campaign, the Marketing Manager of Ranjit Innerwear said, “The ‘Janhit Mein Ranjit’ campaign reflects our efforts to strengthen consumer awareness around our existing and expanding product portfolio while retaining the legacy and trust associated with the Ranjit brand.”

    Ranjit’s brand ambassador, Ayushmann Khurrana, said, “I have been associated with Ranjit since 2019, and what I feel for this brand goes beyond a professional relationship. It is a genuine sense of pride. Ranjit is a 50-year-old legacy, and that kind of trust is never built overnight. What excites me most about ‘Janhit Mein Ranjit’ is that we are finally telling the complete story of the brand. People know the vest, but Ranjit is much more than just that, and this campaign is our way of introducing India to the full picture.”

    Khushboo Sharma, Founder and Director of Zero Gravity Communications, said the objective was to expand the brand’s identity without disrupting the trust it has built over generations.

    “Ranjit is one of those rare brands that enjoys genuine affection from consumers, but that association has largely remained limited to one legacy product category. Our approach was to evolve the conversation in a way that felt warm, honest, and deeply Indian. ‘Janhit Mein Ranjit’ has been designed as a culturally familiar and relatable campaign that introduces consumers to the brand’s wider innerwear portfolio,” she said.

    ‘Janhit Mein Ranjit’ is not intended as a one-time advertising initiative, but the beginning of a larger content-led campaign series that will continue to explore different aspects of the brand through relatable and engaging storytelling.

    With Ayushmann Khurrana continuing as the face of the brand, the campaign seeks to
    strengthen engagement with younger consumers while reinforcing Ranjit’s identity as a trusted everyday innerwear brand for Indian men.

  • 17-Year-Old Student Saachi Pasari Disrupts the Luxury Market with the Global Debut of ‘Hangover’

    17-Year-Old Student Saachi Pasari Disrupts the Luxury Market with the Global Debut of ‘Hangover’

    Founded by 17-year-old Mumbai student Saachi Pasari, Hangover’s debut luxury womenswear drop sold out within days.

    Mumbai (Maharashtra) [India], May 26: A new independent luxury fashion label is entering India’s growing premium womenswear market. Founded by 17-year-old Mumbai student Saachi Pasari, Hangover officially launched earlier this year with a limited-edition debut collection that sold out within days of its digital release. The label positions itself within the growing space between occasion wear and contemporary nightlife fashion, offering statement silhouettes designed for younger consumers seeking exclusivity and elevated styling. The debut collection includes dresses featuring intricate hand embroidery, detailed handwork, and embellishments created using high-quality stones, beads, and crystals. The collection draws inspiration from nightlife culture, modern glamour, and current fashion trends while focusing on wearability and comfort.

    Limited Drops and Growing Consumer Demand

    Rather than operating on a large-scale production model, Hangover follows a limited monthly drop format, releasing small quantities of designs at a time. The strategy reflects a broader shift within the luxury fashion industry, where exclusivity and scarcity increasingly drive consumer demand, particularly among Gen Z audiences. The brand’s early traction also highlights the growing influence of digitally native luxury labels emerging from India. Despite maintaining a relatively small social media presence during launch, Hangover reportedly generated strong initial demand across multiple cities, including Mumbai, Delhi, Singapore, and Los Angeles.

    Craftsmanship at the Core of the Brand

    A major focus for the label is craftsmanship and garment detailing. According to the brand, each piece undergoes extensive embroidery and tailoring work, with some garments requiring up to 200 man-hours before completion. The production process combines hand-finished embellishment techniques with contemporary silhouettes intended for modern eveningwear consumers. Hangover’s designs also emphasize premium fabrics and limited-edition construction. The brand says its focus is on creating pieces that feel “young, bold, and personal,” while prioritizing high-quality craftsmanship and statement design elements. This approach is becoming increasingly common among newer luxury labels attempting to distinguish themselves in a saturated premium fashion market.

    The Inspiration Behind ‘Hangover’

    The name “Hangover” itself is inspired by the idea of memorable nights, celebration, and high-energy experiences. According to the founder, the brand was created to make wearers feel confident, glamorous, and expressive through fashion choices that stand out while remaining easy to style. While the brand is still in its early stages, Hangover enters the market at a time when Indian luxury consumers are increasingly shifting toward homegrown designer labels rather than relying solely on international brands. Over the past few years, India’s premium fashion segment has seen growing demand for limited-run collections, handcrafted garments, and occasion-focused dressing, particularly among younger shoppers influenced by social media and nightlife culture.

    Balancing Education and Entrepreneurship

    Pasari, who is currently completing her studies at the German International School in Mumbai, has balanced the launch of the brand alongside academic commitments. While Hangover remains independently positioned, the founder has acknowledged receiving operational guidance from her father, Abhishek Pasari, who leads textile company ABP Industries. However, the brand’s positioning, visual direction, and market identity have been developed specifically for a younger fashion audience. According to Pasari, the team spent several months researching consumer behavior and identifying gaps within the premium womenswear space before launching the collection.

    What’s Next for the Brand

    Industry observers note that digitally led fashion businesses are increasingly reducing reliance on traditional retail models. Brands targeting younger luxury shoppers are instead focusing on curated online drops, exclusivity-driven marketing, and community-led visibility. Hangover appears to be following this approach, using selective releases and highly stylized visual branding to create demand rather than pursuing large-scale inventory expansion. The brand is now preparing for future monthly drops while also exploring physical retail expansion in Mumbai. According to the company, plans are underway for a flagship storefront that would allow customers to experience the garments, fabrics, and detailing in person. As India’s independent luxury fashion space continues to evolve, Hangover represents a new generation of youth-led labels blending handcrafted design, digital-first strategy, and limited-edition exclusivity. Its early response suggests there is increasing appetite among younger consumers for contemporary Indian brands that combine premium craftsmanship with modern nightlife-inspired aesthetics.

    Media Contact

    Instagram link: Hangover by Saachi

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  • Crescent Group Strengthens Lucknow’s Commercial Real Estate Landscape with Crescent Heights and Platinum Mall

    Crescent Group Strengthens Lucknow’s Commercial Real Estate Landscape with Crescent Heights and Platinum Mall

    Lucknow (Uttar Pradesh) [India], May 26: The commercial real estate market in Lucknow is witnessing rapid growth, and  Crescent Group is emerging as a prominent name redefining premium business and retail infrastructure in the city. With landmark developments like Crescent Heights and Platinum Mall located in the rapidly expanding Sushant Golf City corridor near Lulu Mall, the group is creating a dynamic commercial ecosystem for leading national and international brands.

    Strategically positioned on Shaheed Path in Lucknow, both projects offer high visibility, strong connectivity, and modern infrastructure, making them ideal destinations for corporate offices, retail outlets, banks, educational institutions, and lifestyle brands.

    Crescent Heights Becomes a Preferred Commercial Destination in Lucknow

    Located at T-2, IBB-2, Sushant Golf City, Near Lulu Mall, Shaheed Path, Lucknow – 226030, Crescent Heights has already attracted several reputed brands and institutions. The project is designed to cater to the growing demand for premium commercial spaces in one of Lucknow’s fastest developing zones.

    Prominent brands currently associated with Crescent Heights include:

    • HDFC Bank
    • Haldiram’s
    • Tata
    • Toyota
    • Radio City
    • Canara Bank
    • Punjab National Bank
    • Rishita Developers

    The project has successfully received its Completion Certificate, further strengthening buyer and investor confidence. Being a RERA registered commercial project, Crescent Heights offers credibility, compliance, and long-term value for businesses and investors alike.

    Platinum Mall Expands Retail and Corporate Opportunities

    Another major commercial development by Crescent Group, Platinum Mall, is located at T-6, IBB-2, Sushant Golf City, Near Lulu Mall, Shaheed Path, Lucknow – 226030.

    The mall has rapidly emerged as a hub for retail, education, technology, and food brands. Some of the leading names currently operating within Platinum Mall include:

    • IBM
    • Domino’s
    • Godrej
    • Physics Wallah
    • Swiggy

    With its modern commercial architecture, strategic location, and increasing footfall, Platinum Mall is positioned to become one of Lucknow’s most sought after business and retail destinations.

    Upcoming Expansion in Vibhuti Khand

    Continuing its growth momentum, Crescent Group has also announced an upcoming commercial project in Vibhuti Khand, Lucknow, one of the city’s prime commercial and corporate hubs. The upcoming development is expected to further strengthen the group’s presence in Uttar Pradesh’s booming commercial real estate sector.

    Focus on Infrastructure, Brand Value, and Investment Growth

    The rise of organized commercial infrastructure in Lucknow has opened new opportunities for brands, startups, investors, and entrepreneurs. Crescent Group’s developments focus on premium location advantages, modern amenities, brand visibility, and long-term commercial sustainability.

    With increasing demand for commercial spaces near major urban landmarks such as Lulu Mall Lucknow and Shaheed Path, Crescent Group’s projects are witnessing growing attention from businesses seeking scalable and future-ready commercial environments.

    The company’s emphasis on compliance, infrastructure quality, and strategic tenant partnerships reflects its vision of building commercially vibrant destinations that contribute to Lucknow’s evolving urban growth story.

    For more information, visit:

    Crescent Group Official Website

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  • Most Supplements Are Designed for Labels, Not Biology

    Most Supplements Are Designed for Labels, Not Biology

    India’s wellness boom has a quiet problem at its centre — and it is not a lack of products.

    New Delhi [India], May 26: India’s supplement market is growing at a pace few industries can match. Walk through any pharmacy in Lajpat Nagar, browse through Amazon India’s health section, or scroll through any D2C wellness brand’s Instagram, and you will find the same thing everywhere: products competing through longer ingredient lists, louder health claims, and labels designed to look scientifically impressive.

    But behind this boom is a growing disconnect. What looks effective on packaging and what actually works biologically are increasingly two different things.

    And that disconnect may be the single biggest reason why consumer trust in wellness is quietly starting to fracture.

    The reality is straightforward: the human body does not respond to marketing complexity. It responds to absorption quality, dosage precision, ingredient form, metabolic context, and biological compatibility.

    The future of wellness will not belong to the brand with the most products on the shelf. It will belong to the brand that understands biology better.

    That shift has already begun. And India is at its centre.

    The Indian Supplement Market Optimised for Shelf Appeal Before Biological Effectiveness

    India’s wellness economy has been conditioned by decades of ayurvedic patent medicine culture on one side and imported whey-protein gym culture on the other. Both trained consumers to equate ‘more’ with ‘better.’

    • More ingredients.
    • More milligrams.
    • More combinations.
    • More ‘all-in-one’ formulas.

    This psychology helped create a category where visual complexity became a proxy for perceived efficacy. A product with 32 ingredients on the label feels more serious than one with 4. A supplement with a Sanskrit name and a QR code feels more authentic than one without.

    But biology rarely works that way. The effectiveness of a supplement depends on far more nuanced variables:

    • Bioavailability,
    • Nutrient form,
    • Delivery mechanism,
    • Dosage balance,
    • Ingredient synergy,
    • Timing,
    • And how efficiently the body can actually utilise the compound.

    Two products may contain the same ingredient on paper and still produce dramatically different outcomes inside the body. Yet most Indian consumers are still making decisions primarily through label optics. That is the core issue.

    Indian Consumers Are Buying Ingredient Lists Instead of Outcomes

    One of the most overlooked problems in Indian wellness today is that many supplements are formulated to market well rather than function intelligently.

    Products are often built around:

    • Trending ingredients (ashwagandha this year, shilajit next year),
    • Visual label density,
    • Consumer familiarity with Ayurvedic names,
    • And marketing narratives designed to project heritage without delivering on biology.

    This is particularly visible in the rise of overloaded formulations that pack dozens of ingredients in quantities too small to produce any measurable effect.

    India’s regulatory framework for supplements compounds this further. Unlike pharmaceutical drugs, nutraceuticals and dietary supplements are not required to prove efficacy before entering the market. FSSAI oversight focuses on safety and labelling compliance, not biological performance. A product can legally carry 28 ingredients in micro-doses, make no clinically proven claim, and still sell freely.

    The result is a category where Indian consumers feel impressed by what they read on the label but are never taught how biological effectiveness actually works. That gap is the industry’s largest unaddressed problem.

    Bioavailability Will Become the Most Important Wellness Conversation in India

    As Indian wellness consumers become more educated, one concept is quietly moving toward the centre of the conversation: bioavailability.

    In simple terms, bioavailability refers to how efficiently the body absorbs and actually uses a nutrient. And this is precisely where the industry’s marketing-first approach breaks down.

    A supplement may contain an ingredient in high amounts while still delivering poor biological utility. For example:

    • Certain forms of magnesium are absorbed far more efficiently than others,
    • Fat-soluble compounds like vitamin D require co-ingestion with dietary fat to activate properly,
    • Ayurvedic herbs processed through traditional methods like bhavana deliver meaningfully different outcomes than the same herb in raw powder form,
    • And some compounds degrade rapidly without protective delivery mechanisms.

    The body does not reward ingredient quantity. It rewards usable delivery. That distinction will define the next era of intelligent wellness in India.

    India’s Biologically Literate Consumer Is Already Here

    A meaningful shift is now underway in how urban Indian consumers approach wellness purchases.

    Driven by increasing access to health information, the collapse of influencer-only credibility, and growing awareness of supplement mislabeling in India, today’s consumers increasingly:

    • Read labels carefully and cross-reference ingredients,
    • Question why a formulation needs 30 herbs,
    • Research absorption forms and not just ingredient names,
    • And look beyond celebrity endorsements and trending hashtags.

    This evolution signals the beginning of a more mature wellness economy in India. Consumers are becoming biologically literate. And biologically literate consumers eventually force industries to become more transparent.

    The brands that survive this shift will not necessarily be the biggest brands or the most heavily funded. They will be the most credible ones.

    Minimalism May Become India’s Next Premium Wellness Signal

    For years, Indian supplement brands competed through excess… excess claims, excess ingredients, excess packaging. The consumer assumed complexity meant quality.

    But the next phase of Indian wellness is moving in the opposite direction: toward intelligent minimalism.

    Not fewer ingredients for the sake of simplicity. But fewer, more purposeful ingredients selected with precision and formulated with biological intent.

    This shift is especially relevant as India’s urban consumers grow increasingly fatigued by:

    • Exaggerated claims that deliver no measurable outcome,
    • Ayurvedic branding that is aesthetic rather than authentic,
    • And formulations that feel designed more for perception than for physiological clarity.

    In the coming years, trust itself will become the Indian wellness category’s most valuable currency. And trust is built through transparency, scientific reasoning, formulation clarity, and measurable intent. Not hype.

    Indian Wellness Is Entering Its Precision Era

    The next generation of Indian consumers will expect something different from the wellness brands they support:

    • Evidence-aware formulations that can explain the ‘why’ behind every ingredient,
    • Transparent sourcing that goes beyond ‘natural’ and ‘Ayurvedic’ as catch-all assurances,
    • Biologically intelligent design that respects absorption science, not just tradition,
    • And products optimised for actual outcomes rather than aspirational aesthetics.

    This transition mirrors what has already happened across other consumer categories in India. Whether in food, skincare, or personal finance, Indian consumers consistently move from marketing-driven purchasing to informed purchasing once the information access is there. Wellness is now entering that stage.

    At Just What Works™, the belief is that supplementation should operate less like branding theater and more like applied biological design. That means respecting the body’s actual mechanisms instead of overwhelming Indian consumers with noise and tradition-washing.

    Because the real future of Indian wellness is not excess. It is precision.

    And the brands that understand this early will help define the next decade of consumer health in India.

    About the Author

    Abhishek Singhh is the Founder & CEO of Just What Works™, a modern Indian wellness company focused on precision supplementation, recovery-led health, and biologically intelligent formulations. His work explores the intersection of modern burnout, recovery science, supplement transparency, and the future of evidence-aware wellness culture in India.

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  • Evox Launches a New Movement for Mobility, Dignity, and Independent Living in India

    Evox Launches a New Movement for Mobility, Dignity, and Independent Living in India

    New Delhi [India], May 26: In a world where mobility is often taken for granted, Evox is emerging as a brand determined to change the narrative around disability, aging, and independence. More than just an assistive technology company, Evox is building a movement focused on restoring dignity, confidence, and freedom for individuals with mobility challenges.

    Operating in the rapidly growing assistive mobility and healthcare innovation sector, Evox is redefining what mobility solutions should represent. The company believes that disability is not inability — the real challenge lies in inaccessible environments, lack of awareness, and limited access to reliable mobility support. Through thoughtfully designed electric wheelchairs and mobility solutions, Evox aims to bridge the gap between people and possibilities.

    At the heart of Evox’s mission is a simple but powerful belief: mobility is not a luxury; it is a basic human right.

    Across India, millions of elderly individuals, people with disabilities, and those recovering from injuries struggle daily with dependence and restricted movement. While technology has evolved in many industries, assistive mobility often remains overlooked, expensive, or designed without considering the emotional and practical realities of users. Evox seeks to challenge that approach by creating products designed with empathy, not just engineering.

    Every Evox mobility solution is crafted to prioritize user comfort, dignity, independence, and ease of use. The company combines premium quality with practical affordability, ensuring that mobility support is not limited to a privileged few. Beyond product innovation, Evox places strong emphasis on after-sales service and customer care, recognizing that trust and support are critical for users and their families.

    “Our goal is not simply to sell wheelchairs,” said a spokesperson from Evox. “We want to restore confidence, independence, and the ability for people to live life on their own terms. A wheelchair should not symbolize limitation — it should symbolize possibility.”

    What sets Evox apart in the mobility solutions market is its human-centered philosophy. While many companies focus solely on technical specifications, Evox focuses on the lived experiences of individuals navigating daily life with mobility challenges. The company actively listens to users, caregivers, healthcare professionals, and rehabilitation experts to design products that solve real-world problems.

    This vision is especially relevant in a country like India, where conversations around accessibility and independent living are only beginning to gain momentum. From uneven infrastructure to social stigma, mobility challenges extend far beyond physical movement. Evox believes that meaningful change requires not only innovative products but also greater awareness and empathy within society.

    The company is actively investing in digital storytelling, customer success campaigns, and educational initiatives to shift public perception around disability and aging. Through real stories of resilience and empowerment, Evox aims to inspire conversations about inclusion, accessibility, and equal opportunity.

    For caregivers and families, mobility solutions often become deeply emotional decisions. Dependence can impact not only physical well-being but also mental health, self-esteem, and overall quality of life. Evox understands this emotional dimension and strives to create solutions that empower both users and their support systems.

    Healthcare institutions and rehabilitation centers are also becoming increasingly important partners in Evox’s mission. By collaborating with hospitals, therapists, and care providers, the company hopes to create a broader ecosystem that supports independent living and long-term mobility care.

    As part of its long-term vision, Evox aims to become India’s most trusted electric wheelchair brand while expanding globally as a premium mobility solutions provider. The company plans to continue innovating in assistive technology and developing products that adapt to evolving user needs.

    However, for Evox, growth is not measured solely by market share or revenue. Success is measured by impact  the ability to help someone step outside independently, reconnect with society, regain confidence, or simply move through daily life with dignity.

    The company’s message is clear: the problem is not the person; it is the environment society has built around them. With the right support, technology, and accessibility, every individual deserves the freedom to live fully and independently.

    As India moves toward a more inclusive future, Evox hopes to stand at the forefront of that transformation  proving that assistive technology is not merely about movement, but about empowering human potential.

    With empathy-driven innovation, meaningful storytelling, and a commitment to accessibility, Evox is not just creating mobility products. It is helping build a world where independence, dignity, and inclusion are within everyone’s reach.

    Visit for More Information Website: https://blog.shopevox.com/

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  • Nidhika Sonu Augustine Crowned Alcazar Watches & DQ Watches Miss Queen Kerala 2026

    Nidhika Sonu Augustine Crowned Alcazar Watches & DQ Watches Miss Queen Kerala 2026

    Kochi (Kerala) [India], May 25: Pegasus Global Pvt. Ltd. successfully organized the 14th edition of Alcazar Watches & DQ Watches Miss Queen Kerala 2026, one of Kerala’s most prestigious beauty pageants. The coveted title was won by Nidhika Sonu Augustine, while Isha Harish and Sai Pooja secured the positions of first runner-up and second runner-up, respectively.

    The grand finale was held at Le Meridien Kochi on May 23, 2026, in the presence of distinguished guests, celebrities, business leaders, and pageant enthusiasts.

    Nidhika

    The reigning Miss Queen Kerala 2025, DurgaSurendran, along with Sajan Varghese, CMD of SAJ Group of Hotels, crowned the title winner. Preethi Parakkat, MD of Parakkat Jewels, and Jebitha Ajit, MD of Pegasus Global Pvt. Ltd., crowned the first runner-up, while Dr. Jolly Antony, Chairman of Vibe Munnar, and Dr.Ajit Ravi, Chairman of Pegasus Global Pvt. Ltd crowned the second runner-up. The coronation ceremony took place in the presence of Dr.Ajit Ravi, Chairman of Pegasus Global Pvt. Ltd.

    Adding to the grandeur of the occasion, each winner was adorned with a dazzling gold crown specially crafted by Preethi Prakash of Parakkat Jewels, symbolizing excellence, achievement, and grace.

    Nidhika

    The judging panel comprised renowned titleholders and beauty queens including CindaPadamadan (Miss Queen Kerala & Miss South India 2024), Lakshmi Menon (Miss South India & Miss Queen of India 2018), PournamiMurali (Miss India Glam World 2026), Nikita Thomas (Miss South India 2019), and Soumya S. Thomas (Second Runner-up, Miss Queen Kerala 2025 & First Runner-up, Miss India Glam World 2026). The contestants were evaluated through three competitive rounds that showcased their elegance, confidence, communication skills, stage presence, and overall personality.

    Subtitle Winners

    • Miss Talent: ThamannaPramod
    • Miss Popularity Queen: ThamannaPramod
    • Miss Fashionista: DaliyaLalu
    • Miss Congeniality: SandhraSatheesh
    • Miss Ramp Walk: Varsha K Manoj
    • Miss Humaneness: ThamannaPramod
    • Miss Inspiring: Denia Biju
    • Miss Vivacious: DaliyaLalu

    Alcazar Watches and DQ

    Watches were the main partners of Miss Queen Kerala 2026. The event was powered by Unique Times, Medimix, Parakkat Resorts, SAJ Earth Resort & Convention Centre, Klamy New York, and Green Media. Co-partners included Aiswaria Advertisements, VKS Beauty & Bridal Lounge, Europe Times, Times New, UT World, uniquetimes.org, DQ Soap, Vikas VKS Make-Up Artist, Akshay Inco, and JD Institute of Fashion Technology.

    Conceptualized by Dr. Ajit Ravi, Miss Queen Kerala continues to provide a platform for young women to showcase their talent, confidence, and aspirations while promoting empowerment, personality development, and social responsibility. The successful completion of the 14th edition once again reinforced the pageant’s reputation as a stepping stone for aspiring models and beauty queens from across the state.

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  • From Aviation Industry to Music and Meditation: Anjali Rathore’s Inspiring Journey

    From Aviation Industry to Music and Meditation: Anjali Rathore’s Inspiring Journey

    New Delhi [India], May 26: Anjali Rathore’s journey is a story of passion evolving into purpose—where music is not just an art, but a way of life.

    A dreamer from a young age, Anjali started singing at the age of nine, discovering a deep and natural connection with music. Her voice soon became her identity, earning her recognition and admiration throughout her school years, where she won numerous competitions and accolades. In college, her artistic expression deepened as she explored original compositions, spiritual recitations, Sanskrit mantras and verses, and traditional Indian texts like the Ramcharitmanas, reflecting her innate connection with culture, devotion, and the sacred power of sound.

    At a time when music was not widely embraced as a mainstream career, Anjali chose a more conventional path. She pursued Travel & Tourism Management and built a successful career in the aviation and travel industry. Working with renowned organizations such as MakeMyTrip, Air Mauritius, Azerbaijan Airlines, and Air Arabia, she rose to the position of Business Sales Manager. Yet, even amidst corporate success, her inner calling for music remained unwavering.

    Determined to stay connected to her passion, Anjali continued her training in Indian classical music—initially through formal institutions and later under the guidance of her Guru, Vishudhi Shashwati Mandal ji. Over the years, she has performed on prominent stages and collaborated with leading brands like ICICI Bank, SBI, HT, Sonatech, and Adiveda, establishing herself as a versatile vocalist known for ghazals, retro Bollywood, and devotional music.

    After nearly a decade of dedicated vocal training and self-discovery, Anjali made a defining choice—to step away from her corporate career and fully embrace music as her life’s purpose.

    Deeply rooted in emotion and expression, Anjali believes in the profound healing power of music. Her work extends beyond performance—she uses music as a medium to support mental well-being, creating experiences that are calming, uplifting, and deeply immersive. This journey led her to explore the intersection of music and wellness, eventually becoming a certified Yoga and Meditation Coach from Rishikesh.

    Over time, she has developed a versatile repertoire, performing across genres including:

    Indian Folk | Sufi | Retro Bollywood | Bhajans—each delivered with authenticity and emotional depth.

    Anjali is also known for her unique concept of Bhajan Clubbing—a contemporary fusion where devotion meets modern soundscapes. This innovative format blends spiritual depth with vibrant energy, creating experiences that resonate with diverse audiences.

    Today, her performances span a wide spectrum of curated experiences, including:

    • Luxury Weddings & Private Celebrations
    • Corporate & Lifestyle Events
    • Spiritual & Wellness Gatherings
    • Exclusive Bhajan Clubbing Nights

    As the Founder of Bhaav Bharat Global Events Pvt. Ltd., Anjali is committed to promoting Indian classical music and holistic wellness through yoga and music meditation. Her vision is to create soulful, high-vibrational experiences that heal, uplift, and reconnect people with their inner joy.

    Anjali Rathore is not just a performer—she is an experience, bringing together music, emotion, and energy to create moments that stay with her audience long after the performance ends.

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  • IIT Mandi and Imarticus Learning Bring AI Minor Degree to Colleges Nationwide

    IIT Mandi and Imarticus Learning Bring AI Minor Degree to Colleges Nationwide

    Mumbai (Maharashtra) [India], May 26: Imarticus Learning, a professional education company, has announced an institutional partnership initiative to enable colleges across India to offer an IIT Mandi-designed Minor Degree in Artificial Intelligence to undergraduate students.

    The curriculum covers core and advanced areas, including Artificial Intelligence, Machine Learning, Deep Learning, Generative AI, Natural Language Processing, Computer Vision, AI Deployment, and Real-World Applications. The programme follows a structured seven-semester learning pathway that gradually builds student capability from foundational concepts to advanced AI implementation and project-based learning.

    The initiative lies in IIT Mandi’s academic leadership and institutional credibility. The curriculum has been designed and academically anchored by esteemed faculty from IIT Mandi, with online and IIT campus sessions delivered by IIT Mandi faculty. Students will benefit from exposure to an IIT-level academic ecosystem through immersive learning experiences and expert interactions.

    A key differentiator of the initiative is that the IIT Mandi-designed AI Minor has been structured for engineering students, making advanced AI education accessible across disciplines. Integrated seamlessly within existing undergraduate programmes without disrupting core academics, the programme combines IIT-level academic rigour, industry-standard AI skills, hands-on projects, faculty interactions, and campus immersion opportunities to help students build practical, future-ready AI capabilities.

    The programme is aligned with the multidisciplinary vision of NEP 2020 and structured in accordance with UGC undergraduate specialisation guidelines. The 24-credit AI Minor enables engineering students to pursue a formal specialisation in artificial intelligence alongside their primary degree without disrupting their core academic curriculum. Unlike short-term certifications or standalone training modules, the minor degree in artificial intelligence will be formally reflected on the student’s academic transcript, providing institutions and students with academically recognised credentials.

    As an Institute of National Importance established under the Institutes of Technology Act of Parliament, IIT Mandi brings strong institutional standing and academic oversight to the initiative. This provides partner colleges with access to a credible, future-focused AI programme that combines academic depth, practical application, and industry relevance.

    Through this partnership model, colleges can offer students access to an IIT Mandi-designed AI curriculum covering Python, SQL, data visualisation, machine learning, deep learning, computer vision, natural language processing, generative AI, LLMs, responsible AI, AI systems, and capstone-based project work.

    Prof. Tushar Jain, Head CCE, IIT Mandi, added: “At IIT Mandi, we strongly believe that Artificial Intelligence is no longer a niche discipline — it is becoming a foundational capability across industries and domains. As technology continues to reshape how systems are built and decisions are made, it is critical that students are exposed to AI in a structured, rigorous, and application-oriented manner early in their academic journey.

    This Minor Degree program has been designed to bring together academic depth, practical learning, and emerging areas like Generative AI, ensuring that students graduate with both strong fundamentals and the ability to build real-world AI solutions.”

    The role of NSDC is central to the scale and reach of the initiative. NSDC brings institutional outreach, partner college coordination, quality assurance, and national-scale execution support, enabling the program to be delivered consistently across institutions.

    Mr. Nitin Kapoor, Vice President, NSDC Academy, said: “At NSDC, we see Artificial Intelligence as a key enabler of India’s future workforce and economic growth. As AI-driven technologies continue to transform industries, there is an urgent need to develop deep technical talent that combines strong academic grounding with industry relevance.

    Our collaboration with IIT Mandi on the skilling pathways in Artificial Intelligence underscores a shared commitment to nurturing future-ready professionals who are not only proficient in advanced AI technologies, but also equipped to apply them responsibly to real-world challenges across sectors.”

    Speaking on the significance of the initiative, Nikhil Barshikar, Founder & CEO, Imarticus Learning, said, “Artificial intelligence is fundamentally reshaping how industries operate, how businesses make decisions, and how the future workforce will be built. As AI adoption accelerates across sectors, there is a growing need for institutions to move beyond conventional technology education and provide students with structured, application-oriented exposure to emerging technologies at the undergraduate level. Through our collaboration with IIT Mandi and NSDC, we are enabling colleges across India to offer students access to a structured, academically rigorous, and industry-aligned minor degree in artificial intelligence.”

    Several institutions across India have already partnered for the initiative, including IIMT Group of Colleges, Greater Noida; Lamrin Tech University, Punjab; Lingaya’s Lalita Devi Institute of Management & Sciences, Delhi; Lingaya’s Vidyapeeth University, Faridabad; Alard University, Pune; Ajeenkya DY Patil University, Pune; Starex University, NCR; Joy University, Tamil Nadu; and LNCT University, Bhopal. The Minor Degree in Artificial Intelligence is open to partner colleges looking to integrate AI education into their undergraduate programs and build the next generation of AI-ready graduates.

    The program is also aligned with the multidisciplinary direction of NEP 2020 and is designed to support colleges in strengthening their academic portfolio, improving student employability, and meeting evolving recruiter expectations.

    About Imarticus Learning

    Imarticus Learning is India’s foremost professional education company, dedicated to bridging the skill gap through high-quality, industry-relevant education, specialised training, career assistance, and mentorship from industry professionals. Founded in 2012 by Nikhil Barshikar and Sonya Hooja, the company aims to upskill professionals to fulfil various industries’ current and upcoming job market demands. The company offers programmes that prepare learners for successful careers in finance, data science, AI, technology, marketing, and management.

    The Mumbai-headquartered company is India’s first and only approved preparation partner for five global accounting and finance certifications: CMA, CFA, ACCA, and CPA. Since its inception, the company has impacted over one million careers, placing 75,000+ learners in top MNCs through its association with 3,500+ global hiring partners.

    With 20+ offices and training centres across India and a team of 800+ skilled professionals, Imarticus Learning continues to drive growth and innovation in the education sector. It has collaborated with 25+ premier institutes and industry leaders, including IIMs, IITs, ISB, XLRI, London Business School, Oxford, PwC, and KPMG.

    To know more, visit Website | LinkedIn

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