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  • NEURIA – an App to Improve the Quality of Mental Health and Treatment of Neurological Patients and their Caregivers launched in India

    NEURIA – an App to Improve the Quality of Mental Health and Treatment of Neurological Patients and their Caregivers launched in India

    Pune (Maharashtra) [India], January 20: NEURIA, a free mobile application developed by Innoplexus A.G., helping millions of people all over the world with their mental health problems and treatment guidance, has now been launched in India.

    We live in a digital world, and there is access to any kind of information at your fingertips, courtesy of the internet. In India, more than 7 million people are affected by dementia, over 12 million from epilepsy, 231 million from migraine, 384 million are affected by tension headaches, and more than 4.5 million from depression. For all these people, it is a major challenge to dive through an ocean of information to find authentic and relevant answers for one’s mental health.

    NEURIA seeks to support patients living with mental diseases to enjoy a better quality of life by providing individualized information on their options for treatments, clinical trials, and experts. By offering access to the most recent, accurate, and tailored information, NEURIA wants to prepare patients to lead more effective conversations with physicians and consider different treatment options as well as participation in clinical trials. The hope is that this will ultimately result in improved quality of life.

    Living a good quality of life through adequate mental healthcare and wellness support is a crucial need for all Indians today. With one of the world’s largest youth populations, the country has an incredible demographic divide which can be fully used when support for mental health challenges and neurological disorders is easily accessible.

    “Diseases such as Dementia and Parkinson’s are too often stigmatized as just ‘symptoms of old age’” highlighted Juergen Scheele, Chief Medical Officer at Innoplexus. “Through NEURIA, we want to challenge the status quo and support people living with neurological diseases to have a normal life for as long as possible.”

    Patients spend a significant amount of precious time searching online and offline for tailored information about their specific needs, time that could be spent on things they enjoy doing or enhance their health. Simply by using a set of questions that patients or their loved-ones answer on sign-up, NEURIA ensures only results relevant to the patient’s disease profile are shown.

    “We’re committed to changing what it means to be diagnosed with a neurological disease – and this means giving patients and their carers the tools they need to get the best treatment journey possible”, underscored Dr. Gunjan Bhardwaj, CEO and Founder of Innoplexus.

    The NEURIA app is available for download now in India on Android and iOS. 

    NEURIA is a free mobile application developed for patients who suffer from a neurological disease to offer information on potential treatments, clinical trials, and experts for their disease profile. The app uses the patented artificial intelligence of Innoplexus AG, a leader in drug discovery and development, to scan over 95% of the internet and to analyze hundreds of terabytes of structured and unstructured, public and proprietary scientific data in real-time, constantly updating for updates from official registries, drug approval sites, and clinical trial databases. The extracted information is then curated by a human team of experts. NEURIA was founded in September 2021 by Innoplexus AG headquartered in Eschborn, Germany.

    The app has been already available in Italy and Germany, and now it has been launched in India.

  • Leading Media Firm, Pooja Movie Creation Offers WFH Opportunities To Thousands Of Unemployed Youth

    Leading Media Firm, Pooja Movie Creation Offers WFH Opportunities To Thousands Of Unemployed Youth

    Pooja Sharma, CMD Pooja Movie creations

    New Delhi (India), January 20: Despite the growing threats of COVID19, unemployment is increasing throughout the country as a result of the lockdown; millions of people have lost their jobs in the previous two years, and COVID19 is spreading rapidly across the country again in the third wave. The employment crisis has resurfaced in front of thousands of eligible youngsters as a result of the news of the lockdown. Pooja Movie Creation, the country’s leading media company, is emerging as a new light of hope for the youth at this strange hour of wide-spreading unemployment.

    India’s leading media firm Pooja Movie Creation, which is providing a wonderful opportunity to thousands of young people around the country to earn jobs while sitting at home, has delivered the lowest TV media to hundreds of FMCG and product manufacturing companies during the first and second waves of COVID19 and set an example while hundreds of businesses gained substantially as a result.

    Pooja Sharma, CMD, Pooja Movie Creation Group, says, “We all countrymen have been dealing with numerous challenges and economic crises owing to COVID  for the last two years, and due to this imposed lockdown, the world markets have been continuously dropping down. Thousands of young people in the country have lost their jobs. The government, on the other hand, is making every effort to improve the lives of its citizens and is succeeding too. Along with boosting people’s courage during the first and second waves, our government set an example for the rest of the globe by launching the world’s fastest vaccination campaign. Not only should the government do so much for the country, but citizens should also participate fully in the government’s campaign. So that the country’s overall development can be achieved.”

    While adding further, she says,  “Our company, Pooja Movie Creation, is making a significant effort for the youth by participating in the government’s “Sabka Saath Sabka Vikas” program. We are providing a great opportunity for the youth to work from home, and individuals in the sales or marketing fields can take advantage of it. PMC Group will give all services to the youths in this campaign, including online interviews, free online training, and work-from-home opportunities. This employment is open to males and females of all ages. Candidates can begin their work from a faraway or even distant location under the work from home concept. Candidates can apply by sending their CV to Poojamoviecreationsindia@Gmail.Com or calling 7042438293.

  • First Funding To Organize A Startup Event Pitch First 1.0 In February With 100+ Investors

    First Funding To Organize A Startup Event Pitch First 1.0 In February With 100+ Investors

    New Delhi (India), January 20: North India based investment company, First Funding, is all set to organize the startup event ‘Pitch First 1.0’ this February. The event is not only going to empower new startups but also the women entrepreneurs on the rise. The Shark Tank-like startup event will take place in Delhi on the 18th and 19th February 2022.

    “Every entrepreneur needs investment at the right time which is why we are keen on presenting Pitch First 1.0. A startup event where you can meet over 100 investors and discuss your idea with them over drink” shares, the Director of First Funding and also one of the event organizers, Mr. Harmanpreet Singh. “The top three event startup selections will also get a chance to pitch in front of the main investors panel. And a chance to win prize money of 20 lakh INR” shares Mr. Shashank Pathak, the Filtration and Management expert of First Funding, and also one of the event organizers of ‘Pitch First 1.0”.

    The main objective of the ‘Pitch First 1.0’ is not only to help get more investors to join but also to help startups get the essential funds to grow their business. It will give all the startups, especially the early startups, a platform wherein they can pitch their innovative ideas with the right investors. The event will have investors from various backgrounds and all walks of life. The event will allow all the startups to raise to 10 million in pitch in front of 100+ investors. The startups will also be given a 2-day free workshop with mentorship.

    The process of participation in the ‘Pitch First 1.0’ event is very simple. All the startups have to do is register on their website to get started. Once they have filled out the registration form, then the event organizers will do the initial screening. They will then invite the filtered startups to join the event and discuss their business ideas with the right investors. If investors like their startup and business ideas, then investors can fund the startups on the spot. The top 3 successful startups, as per the points given by the investor’s panel, will win prize money of 20lakh rupees.

    What makes the ‘Pitch First 1.0’ startup event even more unique is its bent towards woman empowerment. The startup will give all the women entrepreneurs a special entry, a direct one, to pitch their ideas without any costs involved. With an aim to empower women so they can raise essential funds from the investors.

    Learn more about them at https://firstfunding.in/

    Register at

    https://docs.google.com/forms/d/e/1FAIpQLSeQzfA21wgOZNJmmlkYsr1KaZiZx2mcOHVZPXQ_iyDfah3-1g/viewform

  • Dr. Dinesh Sabnis of India is Conferred with Honorary Decree of Colonel by the Governor of Commonwealth of Kentucky-USA

    Dr. Dinesh Sabnis of India is Conferred with Honorary Decree of Colonel by the Governor of Commonwealth of Kentucky-USA

    January 20: Dr. Dinesh Sabnis is Ex. Ranji Player (National Level) & Sports Mentor; he has been working in the Education Industry for the last 15 years as a Senior Educationist and Administrator. He is also involved in Humanitarian projects for various International NGOs for past six years, which are on the roster of United Nations ECOSOC as General Consultative status Organisations. Dr.Dinesh Sabnis has successfully completed various projects related to Diplomacy, Humanity, and Education in India & Abroad in the past few years.

    Recently for his consistent efforts & contribution in projects related to Humanity & Education, Dr.Dinesh Sabnis was conferred with the Honorary Decree of Colonel by Mr.Andy Beshear, Governor of Commonwealth of Kentucky- United States of America.

    Kentucky Colonel is the highest title of honor bestowed by the Commonwealth of Kentucky-USA. A Kentucky Colonel Commission (the certificate) is awarded in the name of the Commonwealth by the Governor of Kentucky to individuals with “Honorable” titular style recognition preceding the names of civilians, for noteworthy accomplishments, contributions to civil society, remarkable deeds, or outstanding service to the community, state, or a nation. A person who is recognized as a Kentucky Colonel is obliged to the idea of using the honorable title styling of ‘Col’, and he is reciprocally acknowledged in being officially known by the United States of America as the Goodwill Ambassador of Kentucky-USA.

  • Mohit Kamboj Bharatiya, I Stand with The Truth and The Truth Always Stands Above All

    Mohit Kamboj Bharatiya, I Stand with The Truth and The Truth Always Stands Above All

    January 20:Truth is a powerful thing, and it takes courage to stand by the truth in a world full of lies. Not just that, standing up for what you believe in is also easier said than done, many people cave under pressure put on them by society to believe what the masses believe in. Everyone wants to be accepted by society, and that’s why most people follow the path that everyone else is following rather than being true to themselves and their beliefs.

    I witnessed a lot of opposition to the idea of me changing my name from Mohit Kamboj to Mohit Kamboj Bharatiya. But I knew what I wanted to do, and I stuck by my beliefs because deep down I found my truth a truth that changed my life forever. I discovered my inner urge to help my fellow countrymen, unite them, lead them, and guide them towards a better future. Hence, I was sure about my decision to change my name to Mohit Kamboj Bharatiya.

    I believe that we have to step out to step up because the world is filled with lies, and it’s easier to stand by and live a life full of lies, surrounded by liars, but what good is that life if it isn’t true?

    Standing by the truth does not only build your own self-respect, but it also helps you gain respect from others, even if they don’t see things the way you do. It makes you feel strong because you’re following through with the values that define the true you. Trust me, it’s a lot more convenient to go against the truth and your beliefs. But having the guts to stand up for yourself shows the type of person you really are, and that courage is admirable because it shows that you’re a strong & independent human who’s not a pushover.

    At first, it may seem tough to speak the truth, stand by it, stand by your beliefs, and it is tough, but that shouldn’t stop you. There’ll be a lot of moments when you’ll be hesitant, you’ll have doubts about everything you do. But the more you do it, the easier it gets for you to step out of your comfort zone and accept the harsh truth of the world we live in.

    The one thing that I’ve learned about our society is that some people can’t stand the fact that you can challenge the status quo by following your own path. When you follow the status quo, you’re not in control of your life anymore, you can’t differentiate between the truth and the lies of the society, you’re letting that very society dictate your life. By standing by your truth and your beliefs, you are able to express who you are and where you want to be, the more you do it, the more you’ll discover about yourself as well as about society.

    My advice to you would be to let go of the fear of what people might think about you block out the noise. It is tough, but it’s necessary. Remember that people will always judge and oppose something that goes against their beliefs, so why should you go against yours?

    There are so many instances in life where you’ll face a decision, either to stand by the truth or take the easy way out. The decision you make in these situations will define you and your life. It can either be a life where you’ll be proud of everything you did or a life wherein you never truly lived. I want you to be positive about your thoughts, about your reality. I want you to voice your opinion, not to put someone down but to pull yourself up.

    I know that it’s easy to stay in our cozy little shells doing things that we’re comfortable with, but trust me, we fail to realize that we have the power to change our lives and that of others, let’s use it in the best way possible. The truth can be scary sometimes, but you’re stronger than you think you are, and dealing with the truth is only going to make you stronger.

    So go on, be fearless, we only get one life, live it on your own terms, live a life that’s truly yours, don’t fall for the lies that fill our society.

  • Meet Sheetal Shaparia, The Astrologer Guiding People To Achieve Success Using IChing Chinese Astrology

    Meet Sheetal Shaparia, The Astrologer Guiding People To Achieve Success Using IChing Chinese Astrology

    January 20: Every person in this world is unique and possesses some kind of qualities, for example, few are good in technology skills, some have a photographic memory, several others are pretty good singers even without proper training and so on but there are very few who are blessed with divine powers which they use for the welfare of others.
    Sheetal Shaparia, the Mumbai-based emotional wellness coach and astrologer, is one such person who has had special powers since childhood. Born into a famous business family from south Mumbai, she used to see dreams of being a true disciple of Lord Shiva living in New Delhi. As the time passed, the details of her dreams became clearer, and she also started foreseeing visuals of the incidents which didn’t even take place sometimes, these visuals used to be so clear that she even knew the date and time at which the incident would take place.

    Such experiences were quite difficult for a young girl to handle so she used to be restless and wasn’t able to sleep properly. Her parents also tried their best to ensure that their daughter at least got peaceful sleep in nights but nothing helped until she met a learned Jain saint on her 13thbirthday. The saint asked Sheetal Shaparia to practice meditation for channelling her energies on a regular basis and use the gift of her powers for the benefit of others. With time, Sheetal’s interest in Occult sciences kept on increasing, and she studied in the best universities of the world for gaining knowledge and to discover the psychic self.

    Sheetal Shaparia is an intuitive person who is an expert in various modalities such as IChing, Runes, Coffee Cup Reading, Tea Cup Reading, Wine/Beer Glass Reading, Numerology, Dream Interpretation, Tarot Card Reading, Crystal Reading, Vastu Shastra, Color Reading & Therapy, Candle Therapy, Drawing Analysis and Feng Shui.

    Sheetal has been working as an emotional wellness coach and astrologer since 1998, and in her career of more than two decades, she has helped out many people, including celebrities and VVIPs in achieving their desired goals and in living a happy and hassle-free life. Sheetal’s acumen and wisdom also enable her to create business plans for her clients, and her healing power has helped many who suffered a lot because of the difficulties they faced in life.

    Sheetal Shaparia is one of the very few Indians who have the knowledge of IChing Chinese astrology, which is one of the ancient ways of construing the near future. In IChing reading, the yarrow sticks and coins are used for making a series of six lines called hexagram, which gets broken into three lines called trigram. The readings in IChing are influenced by the leanings of an active masculine force called Yin and a passive female force called Yang, and the predictions regarding the future are made after doing calculations depending on the numbers carved on either end of the yarrow sticks.

    Sheetal Shaparia completed the Raymond Lo IChing Divination Course in the USA in order to gain knowledge and become an expert in this form of therapy.

    She is also an expert on Runes, an ancient form of Oracle used by the Germanic and Nordic tribes, but it is still very much prevalent in today’s times for the purpose of gaining insight into an issue or matter which is troubling the concerned person. Runes is not considered fortune-telling as it only indicates the possible answers to the questions, and Sheetal’s intuition enables her to work out the details for helping her client.

    Sheetal Shaparia has written many articles for some very famous and highly esteemed publications such as Cosmopolitan, Times of India, Grazia, Femina, Mumbai Mirror, Pune Mirror, Indian Express, The Pioneer, etc. and her videos related to astrology were also posted on India.com. Sheetal’s videos on astrological episodes can also be viewed on the DTH service provider Tata Sky. Sheetal Shaparia has also been honoured with various awards and recognitions such as the NDTV award, ET award etc.

    Over the years, Sheetal Shaparia has become the leading astrologer of the country who has a global client base, so if you are facing any problem or finding it difficult to handle the tough situations of life, don’t delay in making an appointment with her as she can help you get rid of your problems and achieve success in life. Website: www.sheetalshaparia.com

  • Akbar Ali Shah Is Honoured By Pakistan High Commission In Nigeria

    Akbar Ali Shah Is Honoured By Pakistan High Commission In Nigeria

    Janaury 20: Pakistan High Commission of Nigeria recently honoured Akbar Ali Shah in Abuja. Akbar Ali Shah is the CEO of Reckitt Nigeria, a subsidiary of the global MNC which owns brands like Dettol, Mortein, Harpic, Durex and many others. Akbar Ali Shah, who was the CEO of Reckitt Pakistan till March 2021, moved to Nigeria, where he is now appointed as the CEO of Reckitt Nigeria and the cluster head of Sub Saharan Africa.

    Akbar is generally known for his passion for helping & supporting the communities wherever he has worked. During his time in the UAE, he worked closely with the Pakistan Association of Dubai, a founding member of the Youth Club of Pakistan. As the founding member, Akbar Ali Shah helped the Pakistan Association of Dubai to raise support for flood victims in Pakistan. His club promoted Pakistani music and allowed the professional community networking through conferences & various professional gatherings. He was also the founder & the first President of the Institute of Business Administration Alumni in the UAE. He was very actively engaged in the Pakistan First forum, where he worked closely with the former President of Pakistan, Gen Pervez Musharraf.

    During his stint in Pakistan, he worked on developing & exporting professional talent. He worked with the tech industry & helped many to scale up nationally and a few internationally. He worked with the NDMA during COVID relief and drove many social causes, including a few with Salman Sufi Foundation.

    The Pakistani High Commission in Abuja, Nigeria, recently honoured Akbar Ali Shah for being one of the most distinguished Pakistanis in Nigeria and for his contribution & passion for the country. Maj Gen Tayyab, the High Commissioner in Abuja & Akbar Ali Shah, discussed matters related to the community and ideas around bridging stronger bonds between Nigeria and Pakistan.

    https://instagram.com/akbaralishah?utm_medium=copy_link

  • Meet Vishal Kashyap, the Founder of Coral100, a One Stop Solution For All Kinds of Digital and Branding Services

    Meet Vishal Kashyap, the Founder of Coral100, a One Stop Solution For All Kinds of Digital and Branding Services

    January 20: Vishal Kashyap is the founder of Coral100, which is one of the best organisations to provide branding and digital media services. Vishal started his journey at a very young age and started dealing with the media industry. Now with his 08 years of experience, he is running his company successfully. He was fascinated by the brands for a very long time, and those interests led him to where he is today. Vishal believes that every business be it small or a startup is a brand itself, so he thought of building every business entity into a brand.

    Vishal has worked with several national and international print and digital media outlets. He forayed into the space of digital branding services and founded Coral 100. Vishal has successfully worked with various portfolios like- Hospitality, Aviation, Education, Automation, Fashion & Lifestyle, Real Estate, Health and start-ups.

    Vishal kashyap firmly believes that branding is evolving these days rapidly with the evolution of digital media. Building a brand is a crucial notion for a company, and it is equally vital for an individual. People can learn everything there is to know about you or your company by conducting a simple search, and this will be more frequent than ever in 2022.

    Vishal says that “branding is vital since it not only creates a lasting impression on customers, but it also informs them about what to expect from your business. It’s a technique to set yourself apart from the competition by stating exactly what you have to offer that makes you the better option. Your brand is designed to accurately reflect who you are as a company and how you want to be perceived.”

    His experience, from being a social media executive to PR and then the founder of his company coral100 is truly inspiring. As he started his journey from scratch and now runs a world of branding, digital media services as well as every kind of tool you need to grow your business with ease.

  • Gujarat based co-working player The Address eyeing giant expansion in 2022, all set to triple the existing capacity this year

    Gujarat based co-working player The Address eyeing giant expansion in 2022, all set to triple the existing capacity this year

    With the current expansion and growth plans, the company will sit on a total of 6,00,000 sq. ft. co-working space with more than 8,000 seats across India by 2022

     ‘The Address’ is Gujarat’s largest tier-1 & 2 focused, tech-enabled co-working and managed office spaces player who has added centers in Ahmedabad, Surat and Baroda

    Ahmedabad-based ‘The Address’ plans to add 4,00,000 sq. ft. co-working space in seven major cities in India by end of this calendar year

    The company has recently added 70,000 sq. ft. co-working space in Ahmedabad, the largest single deal in co-working space in Gujarat

    ‘The Address’ plans to further expand in Hyderabad, Kochi, Nagpur, Coimbatore, Indore and Pune

    Ahmedabad (Gujarat) [India], January 20: The co-working and managed office spaces sector is emerging as the fastest-growing asset class within the conventional office space sector across the metro and megacities in India. According to the latest Knight Frank report, this space has emerged stronger from the Covid-19 pandemic influence with a 17% share in transactions in H2 2021. The pandemic induced demand for flex spaces has helped the co-working sector gain a strong foothold in metro and megacities. In 2021, office space leasing by the co-working sector posted a 29% YoY growth over the year 2020. Large seat take-up has benefited the business model of co-working operators due to the continuation of a hybrid work model, a trend that is here to stay. Gathering momentum in every successive quarter of 2021, 84,000 seats were taken up in managed office premises in 2021.

    Tapping the immense potential of the co-working space sector, ‘The Address’ has recently taken a giant leap that further strengthens its position in this rapidly growing business in India. ‘The Address’, one of the leading players in tier-1 & 2 focused, tech-enabled co-working and managed office spaces, has recently added 2,00,000 sq. ft. co-working spaces in four cities across the country. The company has added 1,10,000 sq. ft. space in Ahmedabad (two separate deals of 70,000 sq. ft. and 40,000 sq. ft.), 35,000 sq. ft. in Pune, 25,000 sq. ft. each in Surat and Indore with a total of 3,000 seats were taken up by these four cities.

    ‘The Address’ is Gujarat’s largest co-working and serviced office space provider with 2,00,000 sq. ft. (3,000 seats). The company also plans to add a further 2,00,000 sq. ft. space (3,000 seats) in Hyderabad, Nagpur, Kochi, and Coimbatore by the current year-end. With this expansion and proposed growth plans, the company will sit on a total of 6,00,000 sq. ft. co-working space with more than 8,000 seats across the country by the year 2022.

    The company has added a 70,000 sq. ft. super built-up area in one of the properties developed by Sun Developers. This is the largest single deal in the co-working space business in Gujarat. The property is located at Ashram Road, a busy business street in the heart of Ahmedabad. The company will add 1,200 seats by January 2022 for Analytix Solutions.

    Commenting on the deal and the plan, Mr. Yash Shah, Founder & CEO, The Address, said, “We are very happy to make this deal, and it will strengthen our position in the market. Leaving the Covid-19 fear and impact, the markets have made a strong comeback, and we are very bullish to expand our operation in the near future. We have ambitious plans for the next three years and are eying to increase our footprints and client base with a great team and leadership hiring that has joined us. This deal will pull confidence for various companies to come and take advantage of managed offices space concept. I believe that by the end of 2025, 70% of buildings in Tier 1 and Tier 2 cities will be occupied by co-working players.”

    Mr. Rajiv P Bhatia, President & Country Head, Analytix Business Solutions (I) Pvt Ltd said, “As we embark on this most exciting journey of continuous expansion and growth, we are delighted to be associated with the best partners to enable us in this journey—Sun Builders, The Address, and RRPL. Together with these associates, we hope to create a truly world-class, state-of-the-art delivery center that will provide cutting-edge outsourcing and transformational services to clients across the US and other parts of the world. Hopefully, this center will further strengthen the position of Gujarat as a premier provider of IT/ITES services with talent and facilities second to none.”

    Mr. N.K. Patel, Chairman & Managing Director, Sun Builders Group, said, “We are happy and excited to be part of this landmark deal. This shall set a new benchmark in the corporate leasing market and only shows how the co-working industry is also doing well. We look forward to having ‘The Address’ and its clientele for years to come”.

    The Address is a vibrant co-working and serviced office space having its headquarter in Ahmedabad and spreading its wings across India through continuous expansion. The Address believes that the workspace is no longer limited to a workstation or a cubicle but transcends the boundaries into an environment that enables growth, productivity, and innovation through modern design.

    It is designed keeping in mind the changing dynamics of office spaces with an eye towards start-ups, SMEs, freelancers, and all those who are looking for an Address that could change their lives and establish a business with peace of mind. As an added benefit, the brand adopts a holistic approach while taking any assignment from its diverse clientele. They understand the extensive complications attached to a workspace and also realize that the workspace in itself plays a key role in ensuring that the employers and the employees utilize their maximum potential.

    Their offices are located across prominent cities in India. The company has more than 150 companies, including some leading MNCs such as their clients. With each passing day, the company continues to add new feathers to its hat – changing the lives of hundreds of employers and employees and giving a new vision to the concept of co-working.

    www.gototheaddress.com

  • This Veganuary is the biggest ever- gathers 600,000 participants globally

    This Veganuary is the biggest ever- gathers 600,000 participants globally

    The global movement catches on in India with celebrity and corporate supporters

    January 20: Veganuary-the global pledge to try vegan for 31 days- has hit a new record, with more than 6Lakh people participating globally this year. The movement has taken a firm hold in India, too, with its catchy desi content, celeb supporters, corporate partnerships and more. Every January, lakhs of people try a vegan lifestyle to improve their health, reduce animal suffering and reduce the climate impact of industrial animal farming.

    The movement launched officially in India in December 2021 (see the India launch video here- https://youtu.be/4fHEmANyDNE ) and has been a huge hit. This is consistent with the findings of a new YouGov survey* which reported that a whopping 65% of Indians plan to eat more plant-based/vegan foods in the new year.

    The survey also reported that inability to stick to the habit (21%), affordability of vegan alternatives (20%), unavailability of meal plans and recipes (20%), and not able to find more vegan food while eating outside (18%) were top reasons for people not transitioning to vegan. Responding to this, Veganuary Indiahead, Prashanth Vishwanath, says: “Creating an ecosystem conducive for a shift to plant-based diets is important in India. Being part of a community of people who are all trying vegan at the same time and better availability of vegan alternatives makes it a lot easier. That’s exactly what Veganuary is doing”.

    Putting money where their mouth is, Veganuary has created free material, meal plans for different needs, shopping guidance and a celebrity cookbook for Indians signing up to try a vegan diet. Participants also get to be part of an exclusive global support group with access to experts and previous participants for free advice. Addressing the need to make vegan food more accessible, Veganuary has worked with more than 40 Indian brands to launch new products and introduce special offers in January. These include Dr.Oetker, Milkin Oats, BlueTribe foods, Hello Tempayy, Vezlay, Good Dot, to name a few. Prashanth adds, “Veganuary is creating a new wave of vegan consumers and shoppers with a big appetite in 2022. Indians have shown that they are willing to change how they eat for better health and a better planet; and businesses are responding to this demand.”

    To demonstrate that a vegan diet is healthy, glamorous, fun and can support an active lifestyle, many popular public figures have shared messages of encouragement as Veganuary ambassadors. Actor Soundarya Sharma has said ‘I am vegan, I feel fabulous, and I have the energy to slay it on camera every single time. Veganuary’s 31-day pledge helps you make a smooth transition to a plant-based diet, for your health, for animals and for the planet. Join my squad, try vegan today!’

    Mountaineer and two-time climber of Mt.Everest Kuntal Joisher said, “I have never eaten meat in my entire life and turned vegan 17 years ago. I was successfully able to build top of the world level muscle and endurance and not only survive but thrive in the -50C temperatures on top of Everest, not just once, but twice! Goes to show that no animal needs to suffer or die for our dreams to come true.”

    The celebrity cookbook is one of the free materials people signing up to Veganuary receive. Sneha Ullal, who has donated her favourite recipe – Tofu Makhani – to the cookbook, says, “I don’t need animals harmed to live my life. Veganism is that simple.”

    Singer Anushka Manchanda, actor Sadaa Sayed, actor and pro 3×3 basketballer Arvind Krishna and pro tennis player Vishwajeet Sangle have also joined the star cast of Veganuary Ambassadors. In addition, Michelin Star chef Suvir Saran and TV actor Raghav Tiwari are participating in Veganuary to raise awareness on a vegan lifestyle. Suvir says, “Indian cuisine is full of flavours, and our masalas are legendary around the world. We use a wide array of veg, grains, legumes, pulses, fruits, herbs and aromatics in our cooking, which is rich sources of nourishment for the mind, body and soul. I am very happy to associate with Veganuary and share some of my favourite plant-based recipes with my fellow participants of Veganuary 2022. I hope they will warm your hearts and win your minds into adopting a fulfilling plant-based lifestyle.”

    Pointing at increasing interest in plant-based eating in India, the YouGov survey says more than 60% of Indians have a more positive perception of plant-based/vegan diets compared to 2 years ago. Sadaa Sayed encourages this shift and says, “The wonderful thing about Veganuary is that there is no pressure/ judgment. You can try eating vegan for January and get all the support, advice and materials curated especially for Indians, all for free.”

    This past year, the climate emergency and health were among the top concerns on everyone’s mind. Therefore, this year’s Veganuary campaign focused on showing the link between climate change and what we eat.

    Veganuary enlisted the support of the mythical ‘Bigfoot’ to persuade people to take climate action into their own hands. This has clearly turned out to be a great success, as shown by the record participation. Watch the Bigfoot video here- https://youtu.be/AETJp95KWI8

    With unseasonal monsoons, floods, cyclones and corresponding loss of livelihoods, climate change has affected the lives of Indians as much as the covid pandemic. The record participation shows that Indians are ready to take action where it is most impactful- by changing how they eat. Anushka Manchanda sums it up well and says, “we are the culture that gave the world Ahimsa. The planet, with all its beings, needs us to practice it now more than ever. Together, we have the power to bring positive change. Try vegan today.”