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The film Sarkari Naukri by Ajay Kumar Jha portrays the plight of the youngsters in securing government jobs in India

Mumbai (Maharashtra) [India], January 18: Ajay Kumar Jha, a prominent businessman in the pharmaceutical sector in India and abroad, was inspired to make a film depicting the pain and struggle of the youngsters and the world beyond government jobs after becoming deeply disturbed by the plight of thousands of young people, particularly in states like Bihar and Uttar Pradesh, who spend their most productive years preparing for exams that may lead to government jobs.

The film ‘Sarkari Naukri’, produced under the banner of Ajay Jha Guddu Productions, talks about the craze of getting a government job among the youngsters in India, especially in the states like Bihar and Uttar Pradesh. Most of the youngsters can go to any extent in securing government jobs. The film showcases the plight of the youngsters, their struggles, and the world beyond government jobs.

The journey of the film began with the recording of its first song sung by playback singer Sadhana Sargam. During the recording of the song, singer and composer Uday Narayan and lyricist Rajesh Narayan Jha were also present.

Ajay Kumar Jha said, “I come from a small village in Mithila in Bihar. When I was young, I went through the similar pressure of securing a government job. My two brothers were successful in getting government jobs, but I decided to take a road less travelled and carved a niche for myself in the field of pharma in India and abroad. Today, I am earning more than the salaries of both my brothers put together.”

“I want to show the country’s youth that there is more to life than working for the government.” “It’s high time for young people to believe in themselves and recognise their entrepreneurial potential,” Jha concluded.

January 18, 2022
Fashionova: Bridging the Gap – A Case Study Registered on European Case Study Centre

Surat (Gujarat) [India], January 17: B-Schools are often criticized for teaching management cases that have no direct relevance or belong to a different milieu (on American companies, for instance). Contemplating this, The Founder Director of Fashionova, Mr. Anupam Goyal and Mrs Ankita Goyal joined hands with Faculties of S. R. Luthra Institute of Management, a leading Management Institute of Surat, allowing them to write a case about their firm for teaching purposes.

The case study addresses the creative journey of Fashionova that aims at bridging the gap between the garment industry & budding design professionals worldwide, thereby generating employment opportunities for them. It will be an effective tool for students to learn & apply concepts to real-life situations & strategies.

The case was developed by Mr. Riddhish Joshi, Ms. Swapna Nair, Dr. Hemlata Agarwal (S.R. Luthra Institute of Management) & Dr. Priya Narayan (Metas Adventist College). It was compiled from interactions with the owner of Fashionova and published sources and is intended to be used in classrooms for subjects of strategic management, entrepreneurship, and the like.

The case discusses the market opportunities, the founder’s vision and objectives, their innovative products, services, and processes. It also highlights their USP, marketing strategies, their initiatives, achievements as well as challenges in their entrepreneurial journey. The lessons from this case can be useful for students as well as budding entrepreneurs who have a passion for innovation, taking their enterprise to a new level. Right from receiving the start-up recognition from the government of India and being acknowledged for PPE creation by the Honorable Prime Minister Shri Narendra Modi Ji Tweet on Mann Ki Baat to getting the case paper registered, Fashionova has come a long way.

It is a matter of pride for Surat that the case paper has been finally registered with European Case Study Centre, and now it is available globally for all business schools. The main objective behind this is to introduce the benefits of business education using real company cases.

The Founder Director of Fashionova, Mr. Anupam Goyal, said, “The authors of this research paper have done a tremendous job & the hard work has really paid off. He strongly believes that sharing real-life experiences can contribute to the better functioning of the industry as a whole, and this case paper will help in enhancing the problem-solving skills related to businesses.

January 17, 2022
Dada Saheb Phalke International Film Festival Awards 2022

January 17: The next edition of the prestigious Dadasaheb Phalke International Film Festival (DPIFF) Awards will once again be associated with Madhya Pradesh Tourism. The final date of the eminent event was announced at the glittering Press Conference in Mumbai on January 15. Shri Sheo Shekhar Shukla, Principal Secretary, Tourism & Managing Director, Madhya Pradesh Tourism Board, marked his presence virtually and gave a head-start to the show.

Abhishek Mishra, CEO of DPIFF, made the official announcement and said, “Dadasaheb Phalke International Film Festival Awards 2022 will be held on February 20 and streamed live on ZEE5 from 7 PM onwards. The occasion will celebrate the grandeur of Indian Cinema and commemorate 75 years of Independence (Azadi ka Amrit Mahotsav). The award ceremony has set the benchmark by honouring three broad segments of the Indian Entertainment Industries under one roof.”

Miss Universe Judge Urvashi Rautela, Subhash Ghai, Annu Kapoor, Pragya Kapoor, Anil Mishra from Ministry of I&B, Col. Tushar Joshi and Mayor of BMC- Smt. Kishori Pednekar were the guest of honour at the press conference. The evening was full of nostalgia as Urvashi recalled her acting debut, and Mayor of Mumbai shared her journey so far in BMC, which is India’s richest municipal corporation. The Press Conference was followed with an informative and entertaining Panel Discussion with the guest of honors.

Addressing the gathering, Shri Sheo Shekhar Shukla, Principal Secretary, Tourism & Culture from the Government of Madhya Pradesh, thanked DPIFF Team for choosing Madhya Pradesh Tourism once again as their esteemed Tourism Partner. “Government of Madhya Pradesh has introduced MP Film Tourism Policy – 2020 after taking inputs and valuable feedback of experts of this field. As we have a vast experience of film tourism products with a long & strong association with film makers, it is our prime aim to build a flourishing ecosystem for Indian and overseas filmmakers where they come with limited crew and get all required facilities in Madhya Pradesh only. M.P. has witnessed maximum web series shoots in 2021. The MP Tourism welcomes the film industry through Dadasaheb Phalke International Film Festival 2022 platform to come to Madhya Pradesh for unmatched production costs, Unseen Locations, Unforeseen support, and Unbelievable ease. My best wishes to team DPIFF 2022 for a successful event,” said Shekhar.

Further, Ram Kumar Tiwari, Deputy Director & State Nodal Officer of Film Tourism from Madhya Tourism Board shared about how Madhya Tourism has the foresight to grow internationally. He said, “We are working with the vision to make Madhya Pradesh as the first choice of filmmakers & to make the state a new central hub for films making. We are not only experiencing good growth in film shooting in Madhya Pradesh but also planning to create professional post-production facilities, and our leadership is fully focused to encourage Filmmakers and industries associated with investing in Madhya Pradesh Tourism by preparing infrastructure for film production as per Madhya Pradesh Film Tourism Policy 2020.”

Anil Mishra from the Ministry of Information and Broadcasting highlighted the Certification process and added, “Currently, films are certified into three categories — ‘U’ for unrestricted, public exhibition; ‘U/A’ that requires parental guidance for children under 12; and ‘A’ for adult films. I urge the filmmakers to physically mark their presence at the office of CBFC during the certification process to obtain the desired certification as the representative i.e. the spot boy or any other crew is not the authorized signatory to proclaim justification on the cuts of the film”.

Subrata Dutta, Group Managing Director of ORGANIC INDIA, unveiled the segment of Dharti Mitr Award, which will be organized during the main event. He further added, “We at Organic India are utterly excited and proud to partner with DPIFF Awards 2022 for this prestigious and renowned ceremony. ORGANIC INDIA is a leading manufacturer and exporter of organic teas, infusions, herbal supplements and packaged food.”

Ghanashyam Aayeer, Managing Director of Phonographic Performance Ltd. (PPL) Quoted on the association, “Founded in 1941, Phonographic Performance Limited India, also known as PPL India, is a performance rights organization licensing its members’ sound recordings for communication to the public in the areas of public performance and broadcast. PPL owns and/or controls the Public Performance rights of 400+ music labels, with more than 4.5 million international and domestic sound recordings. Henceforth Proud to be associated with DPIFF”.

Rohit Bose Roy, host of the evening, made the big announcement of the official partners of Dadasaheb Phalke International Film Festival Awards 2022 in affiliation with- Incredible India, Powered By CoinDCX& Josh, Co-Powered By Organic India, Koo, Truecaller& Smile Partner Toothsi, Tourism Partners – Madhya Pradesh Tourism, Gujarat Tourism, Rajasthan Tourism, Chhattisgarh Tourism, Karnataka Tourism and Arunachal Pradesh Tourism-www.dpiff.in

January 17, 2022
Middleby Celfrost inaugurates innovation center with Nand Equipment in Ahmedabad

Ahmedabad (Gujarat) [India], January 17: Middleby Celfrost, a division of The Middleby Corporation, a publicly-traded company in the USA, announces the grand opening of its innovation centre through channel Partner M/s Nand Equipment at Gota, Ahmedabad.

The Middleby Corporation is a global leader in the food service equipment industry, having its headquarters in Elgin, Illinois, USA. The company has 10,000+ Employees with operations in 150+ Countries & 100+ Sales and Manufacturing Locations. The current market cap is about $ 10.97 Billion (NASDAQ: MIDD), and the 2020 Revenue is $ 2.6 Billion.

The Middleby Corporation owns over 100 Brands providing equipment for the food service, food processing and premium residential markets.

Middleby Celfrost is recognized in India as a preferred commercial food service equipment supplier with a broad line of cold side products such as professional refrigerators, cold rooms, ice machines, and freezers, marketed under the Celfrost brand as well as many hot side products such as fryers, ovens, conveyorized ovens, speed ovens, grills under various Middleby brand names. Celfrost is a leading supplier of equipment to many of the fast-growing restaurant chains and hotel groups.

The company has an extensive marketing and service network in India, including 18 brand centres that we strategically leverage to support Middleby’s entire portfolio of brands in the market. We are also excited about the opportunity to introduce the Celfrost brand and portfolio of products into other emerging markets utilizing Middleby’s existing sales and marketing infrastructure.”

The company hosts an in-house service team dedicated to catering to service-related queries of its customers. A dedicated Toll-free helpline and online connectivity via email stay active on Weekdays while the Technical Team is Active 24X7 for Customer Service and Satisfaction. Our service has a well-defined and organised structure that is primarily customer-oriented with the aim of rendering hassle-free customer service.

Addressing the press, their director Mr Balaji Subramaniam said, “ When it comes to our customers, they mean everything to us; without them, we don’t need to exist.”

At Middleby Celfrost innovation centre, customers can experience a live demo along with getting a touch & feel of several products at once.

January 17, 2022
Jagdish Italiya is bringing an exciting Gujarati remake of ‘Hari Tu’ song

Surat (Gujarat) [India], January 17: Jagdish Italiya, a musical artist from Surat, is currently making a significant contribution in popularizing Gujarati folk music amongst today’s youngsters by remaking the traditional Gujarati folk songs and bhajans that are constantly sung by the people in a fascinating and modern way. Jagdish Italiya is coming up with a mesmerizing remake of another popular Gujarati bhajan, “Hari Tu” in collaboration with pop scope music.

The original song has been sung by none other than famous singer Praful Dave whose contribution to Gujarati music is very much heard and is famous not only in Gujarat but all over the world. The promos of the remake “Hari Tu” by Jagdish Italiya has already created a lot of excitement and frenzy amongst the Gujarati youth.

Jagdish Italiya has made a wonderful attempt to film “Hari Tu” with an amazing musical score to show the hardships faced by the working family who had to leave their homeland on foot, regardless of any comfort and convenience.

Ajita Italiya, wife of Jagdish Italiya and who has been a constant support in his life, has visualized the concept of this video. Hardik Tailor, the music producer, has once again created catchy music with “Hari Tu” and is happy to provide something new in Gujarati music.

Earlier, the video song ‘Aankh ni Afini’ sung by Jagdish Italiya got more than 80 lakh views, and another song Valam Aavo has been liked by Gujaratis with more than 20 lakh views.

January 17, 2022
Revanth Reddy seen giving floral tributes to S Jaipal Reddy on his 80th Birth Anniversary

January 17: Telangana Congress chief A Revanth Reddy among many paid rich floral tributes to S. Jaipal Reddy, on his 80th Birth Anniversary on Sunday

If the dream of separate Telangana state is realized it is because of vital role played by S. Jaipal Reddy: Revanth Reddy

Mallu Ravi appealed to PM Modi to consider awarding Bharat Ratna to S. Jaipal Reddy

Memorial Landscape Design Competition winning design unveiled. Ms. Smruti Balvalli, Bangalore’s design was picked from 50 plus contestants.

The Indian Society of Landscape Architects, a professional body of Landscape Architects in India organized “Memorial Landscape Design Competition”.

Telangana Congress chief A Revanth Reddy among many senior congress leaders V. Hanumanth Rao, Mallu Ravi, Komatireddy Venkat Reddy, Anjan Kumar Yadav, Dr G. Chinna Reddy, Ramulu Naik, Madhu Yashi, Gone Prakash Rao and Prof M Kodandarami paid rich floral tributes to S. Jaipal Reddy, former Union Minister, Best Parliamentarian Award on his 80th Birth Anniversary on Sunday in the city.

Right from morning several politicians across the party lines, family members visited “Spoorthi Sthal”, Jaipal Reddy Memorial Place, at PVR Marg (Necklace Road), near Sanjeevaiah Park, Hyderabad and recalled his contributions and services to the society

Speaking on the occasion Mr Revanth Reddy said if the dream of separate Telangana state is realized it is because of the vital role played by S. Jaipal Reddy and nobody else unlike claimed by TRS party and Chief Minister K. Chandrashekhar Rao, Revanth Reddy said.

Democracy doesn’t mean jumping parties, buying votes, leaders and commissions. S Jaipal Reddy was a fine human being who stood for socialist and democratic values. He was a progressive leader, a fine human being with a vast knowledge of India’s political history. There are only a few leaders such as PV Narsimha Rao, Dr Marri Chenna Reddy and S. Jaipal Reddy known for their political acumen he said and added that if you want democratic values to be preserved and continue the legacy of leaders, the Congress party must come into power. We must emulate these leaders, he added.

Recalling his contribution to the state as well as nation Mallu Ravi appealed to the Prime Minister Modi that S. Jaipal Reddy must be decorated posthumously with Bharat Ratna.

Komatireddy Venkat Reddy said, S. Jaipal Reddy’s name will remain etched in the history of Telangana as he played a crucial role in the formation of the state.

Prof M Kodandaram recalled his association with him during the Telangana agitation and reminded how S Jaipal Reddy pushed hard the Telangana state formation. It is our bad luck that he is not there now amongst us to participate in the development of the state.

The S Jaipal Reddy Memorial Foundation unveiled the Memorial Landscape Design Competition winning design on the occasion. Ms Smruti Balvalli, visiting faculty of RV College of Architecture’s design was selected out of 50 plus entries received in the competition. She won Rs 3 lakh cash prize for her Memorial Landscape Design which will be worked upon and will be ready by Jaipal Reddy’s next birth anniversary, informed a family member.

Ms. Smruti Balvalli from Bangalore could not travel due to the prevailing COVID situation.

The Indian Society of Landscape Architects, on behalf of the S Jaipal Reddy Memorial Foundation, organized a Memorial Landscape Design Competition. It sought designs through the contest from Landscape Architect led design teams and sought proposals that demonstrate excellence in the role of landscape features and their interrelation in the design of the Memorial named Spoorthi Sthal.

Indian Society of Landscape Architects (ISOLA) is a professional body of Landscape Architects, with over 360 members.

The family members, followers and well-wishers of Jaipal Reddy and others paid rich tributes to the late leader. The tributes were paid following strict COVID protocols with a very small and limited gathering.

To mark the occasion, a National Webinar “Celebrating Democracy” scheduled later in the day

Jaipal Reddy is widely regarded for his Liberal, progressive and democratic values. He has been an ardent proponent of Democracy and a Representative Form of Government. His thoughts and ideas were penned in his book “Ten Ideologies: The Great Asymmetry between Agrarianism and Industrialism”. Democracy is included in it as a separate chapter.

Democracy is a system of government where power is held by citizens. They can impact important decisions, either directly or through the people they elect. Democracy is based on freedom and equality between all people. Jaipal Reddy dedicated his life to upholding the democratic values in the Indian Political System.

A politician par excellence, Sri Reddy was Member of Legislative Assembly for four consecutive times, he was Member of Parliament seven times and Union Cabinet Minister for more than 10 years. He had a political career spanning over 50 years. He was a brilliant parliamentarian known for his oratorical skills and political acumen. His speeches were packed with knowledge, information, criticism and wit. He passed away on July 28th in 2019 at the age of 77 years, who despite his physical disability carried on his journey with grit, determination and stood as an inspiration to many.

Reddy was an elected representative for nearly 45 years and his contribution to the discussions in Parliament earned him, “The Outstanding Parliamentarian Award, 1998”.

January 17, 2022
Meadbery steps in to promote plant-based supplements for a better health

Read Time:1 Minute, 54 Second

January 17: Meadbery offers plant-based, gluten-free, Non-Gmo, and sugar-free products that help in sustainable living. With extensive years of research, Meadbery has found out effective formulas for Nutraceutical products that have the potential of preventing diseases. Developed in Dallas-Texas, USA, Meadbery manufactures its products in a WHO-GMP Manufacturing facility in India using 100% Organic ingredients sourced from the foothills of the Himalayas. With products like Liver Detox, Meadbery successfully has helped several clients lead healthy lives.

Meadbery Liver Detox is an indigenous ayurvedic medicine that is very effective in the treatment of hepatitis, jaundice, fatty liver, cirrhosis, ascites and other liver disorders. Meadbery Liver Detox prevents hepatic disorders and stimulates appetite and growth. It also helps in the regeneration of hepatic cells. The users have the liberty to purchase 30, 60, 120, and 240 tablets. The price ranges from Rs. 899, 1529, 2799, and 4587, respectively. The consumers are advised to take 2 tablets of Liver Detox a day after meals for a minimum of 4-6 months. Besides, the users need to avoid alcohol, non-vegetarian meals and reduce intake of excess fatty and oily substances. The products are available on meadbery.com, amazon.in, firstcry.com & 1mg.com.

Having catered to over 1 million customers & currently being used by over 50,000 active users, Meadbery takes pride in its products. Liver Detox has been successful to reverse fatty liver in a period of 6 months and is said to be very effective in the treatment of Liver Cirrhosis, weight management, reduction in bloating, reduction of cholesterol, and overall digestive health. Some of their other popular products include lung detox, kids multivitamin gummy, kids calcium gummy, and India’s first sugar-free multi-vegan/multivitamin gummies. Each ingredient that goes into the making of supplements is chosen extremely carefully to complement and enhance one another’s properties.

Empowered by a strong team, Meadbery aims at customer satisfaction and builds long-lasting relationships. As a consumer-driven brand, the team takes all the efforts to assist users in getting the best products at the right time. The team strives to achieve the best quality end products through various means.

Click https://www.meadbery.com/products/fatty-liver-detox-natural-capsule to find out more.

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January 17, 2022
Meadbery steps in to promote plant-based supplements for a better health

January 17: Meadbery offers plant-based, gluten-free, Non-Gmo, and sugar-free products that help in sustainable living. With extensive years of research, Meadbery has found out effective formulas for Nutraceutical products that have the potential of preventing diseases. Developed in Dallas-Texas, USA, Meadbery manufactures its products in a WHO-GMP Manufacturing facility in India using 100% Organic ingredients sourced from the foothills of the Himalayas. With products like Liver Detox, Meadbery successfully has helped several clients lead healthy lives.

Meadbery Liver Detox is an indigenous ayurvedic medicine that is very effective in the treatment of hepatitis, jaundice, fatty liver, cirrhosis, ascites and other liver disorders. Meadbery Liver Detox prevents hepatic disorders and stimulates appetite and growth. It also helps in the regeneration of hepatic cells. The users have the liberty to purchase 30, 60, 120, and 240 tablets. The price ranges from Rs. 899, 1529, 2799, and 4587, respectively. The consumers are advised to take 2 tablets of Liver Detox a day after meals for a minimum of 4-6 months. Besides, the users need to avoid alcohol, non-vegetarian meals and reduce intake of excess fatty and oily substances. The products are available on meadbery.com, amazon.in, firstcry.com & 1mg.com.

Having catered to over 1 million customers & currently being used by over 50,000 active users, Meadbery takes pride in its products. Liver Detox has been successful to reverse fatty liver in a period of 6 months and is said to be very effective in the treatment of Liver Cirrhosis, weight management, reduction in bloating, reduction of cholesterol, and overall digestive health. Some of their other popular products include lung detox, kids multivitamin gummy, kids calcium gummy, and India’s first sugar-free multi-vegan/multivitamin gummies. Each ingredient that goes into the making of supplements is chosen extremely carefully to complement and enhance one another’s properties.

Empowered by a strong team, Meadbery aims at customer satisfaction and builds long-lasting relationships. As a consumer-driven brand, the team takes all the efforts to assist users in getting the best products at the right time. The team strives to achieve the best quality end products through various means.

Click https://www.meadbery.com/products/fatty-liver-detox-natural-capsule to find out more.

January 17, 2022
Meet Paul Ettore Tabone, the man who enthralled all as a lyric tenor opera singer and musical theatre actor

January 17: The Australian-born is known as “Australia’s own Bocelli” and The Phantom of Opera star.

It is amazing to know about all those people, who in ways, more than one, prove what they truly possess as great talents in their respective industries. Knowing more about them instils the hearts of others with more hope, positivity, and motivation, ultimately inspiring them to take over their dreams and fulfil their goals. The world of arts is a world of its own, which so far across the world has given birth to many such creative souls. We couldn’t help but notice the rise of one such incredible creative being named Paul Ettore Tabone, who believed in his artistic visions and thus was able to portray the same in opera as a lyric tenor opera singer and on stage as a musical theatre actor.

Paul Ettore Tabone’s creative journey began while he was only nine years of age, where he excelled at playing the piano and working around voice and music theory. He graduated from CQ University’s Conservatorium of Music, attaining a Bachelor’s of Music Theatre in 2009, and made his solo opera debut in Opera Queensland’s world premiere production of The Dirty Apple. One thing led to another, and Paul in 2011 got the opportunity to perform the role “Squelch” in Love Never Dies, Andrew Lloyd Webber’s sequel to the much acclaimed The Phantom of The Opera. It was the year after that he decided to move to Italy for studying as a lyric tenor and later even relocated to London to perform in The Phantom of the Opera at Her Majesty’s Theatre in the original production on West End in 2016; as “Ubaldo Piangi.”

Even during the ongoing global health crisis, he released his first studio album titled “This is Me,” taking people onto a journey with him, flexing his Australian and Italian heritage as well as his musical influences. Remembering one of his childhood memories, Paul said that he once with his nana went to watch Phantom at the Ingham Picture Theatre in 2006, and watching the same, he told to himself to be a part of the show. Last year in September, he brought Piangi to the Sydney Opera House in Cameron Mackintosh’s new original Phantom, for which he was too thrilled for getting to play the same role but in a unique, exciting setting.

He says that he is excited to tour regional Australia to promote his album, focusing mainly on regional Queensland. This year, he will be performing at the Sydney Opera House and Melbourne arts centre in the Sellout production of Andrew Lloyd Webber’s “The Phantom of The Opera.”

To know more, visit his website, https://www.paultabone.com/home

January 17, 2022
Decathlon India Launches Digital Campaign To Highlight Sustainable Initiatives

January 17: Let’s start talking about the environment:

Decathlon India has spent over a decade providing Indians interested in sports with a world-class range of sports equipment and gear at affordable prices. With over 100 stores across India and having a powerful online presence, Decathlon India offers a gratifying shopping experience to all sports enthusiasts.

Sports and the earth are undeniably linked. Climate change is the biggest existential threat that looms over people’s enjoyment of sports outdoors. To benefit people and the planet and on a mission of making sports sustainably accessible to many, Decathlon feels the responsibility to reduce its footprint to protect the future of sports.

Quote by Decathlon:

“As sportsmen and women, we are aware of the impact and the footprint that we create and our responsibility. Preserving the environment is one of our commitments. It is a value shared by all our teams, especially those who design our products. By 2026, we want to eco-design 100% of our products and reduce by 53%.”

Decathlon is transforming how they make their products; today, more than 23% of their turnover is from eco-designed products. Eco-designed products include sustainable materials and processes: recycled polyester, recycled cotton, organic cotton and cold patch batch and dope dye technology. 60% of Decathlon products are Made in India, offering an additional opportunity to shrink their environmental footprint while engaging with local communities.

Decathlon is one of the 32 companies in the fashion and textile industry to pledge to work towards shared and concrete goals in three areas: Climate, Biodiversity and Oceans being a part of the Fashion Pact.

Decathlon India also opened their first Green Building Store in Vasant Kunj, Delhi, certified by Indian Green Building Council (IGBC). This site preserves all-natural features with rainwater harvesting, wastewater recycling, use of renewable energy and a passive cooling strategy. The building uses locally sourced sustainable green materials.

More Green Buildings, including their stores and distribution centres, are in the pipeline for 2022. In addition to that, 16 Decathlon Stores and warehouses now have solar rooftops. By the year-end, they aim to cover about 25 Stores.

RE100 is a global initiative bringing together the most influential businesses committed to 100% renewable electricity. Decathlon India has been RE100 since 2019. They will be RE 100 with 90% of their Suppliers by the end of 2022.

Another upcoming project started at the Decathlon Anubhava store in Bangalore, now available in Atrium Hyderabad, Brigade Chennai, Thrissur, Kalamassery in Kerela and Hosur Road, Bangalore, is around second-hand bikes. Buyback of old bikes and e-commerce returns are now available for customers to purchase at a lower rate. Extending the life of old bikes helps to reduce carbon footprint. The plan is to spread this program to a minimum of 12 stores in early 2022.

As a designer and distributor of sports products, Decathlon takes responsibility for reducing their CO2 emissions in line with the recommendations of the scientific world. They firmly believe that the best way to do this is to chart a course backed up by science. That’s why DECATHLON has chosen to ground itself in the Science-Based Target (SBTi) initiative, which has approved its climate-related commitments, intended to :

– To reduce by 90% scope 1 and 2 GHG absolute emissions (tCO2e) by 2026 from a 2016 base year

– To reduce by 53% scope 1, 2 and 3 GHG emissions intensity (tCO2e/Eur value-added) over the same time frame

– To engage 90% of suppliers by emissions covering purchased goods and services in having science- based targets by 2026

Quote by Annie:

“Climate change is happening even more quickly than we realise. We are accelerating our Sustainability commitments by working in collaboration with our stakeholders. This will help us not just fulfil our commitments but also strengthen our methodologies and contribute to a collective impact.” – Annie George, Sustainability Leader, Decathlon India.

There are many more initiatives introduced by Decathlon around waste segregation, reducing plastic in packaging and more. You can visit their Instagram handle @decathlonsportsindia to follow the “Preserve Our Playground Campaign” closely.

Video Link: https://www.youtube.com/watch?v=nOCUG_8gAB8

January 17, 2022