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New Delhi (India), December 28: To connect and resonate with the consumers pan India, Kingston Technology, the world leader of memory products and technology solutions, recently completed In-Store branding project for Kingston FURY in India.The company covered plethora of cities pan India making the project India’s biggest and widest spread in-store branding project for the brand. The stores were covered with elements including lightboxes, wall branding, door branding, store signboards and counter branding.

Kingston Technology plans to use the branding of Kingston FURY to target footfall of 12K plus from a store leading to a combined average 750K+ reach per month from all the stores. In the past, the company has conducted many successful branding projects for products across categories like USB, SSD, Memory etc., and have received an overwhelming response from the partner community as well as the consumers. The branding efforts help partners to showcase the hero products as well as its compelling features from Kingston to the consumers more effectively and help them to highlight their long-term association with the World’s No. 1 brand.

Talking about Kingston FURY branding, Mr. Tejashwar Singh, India Sales Head, Kingston Technology said, “India is a diverse market, and it is significant to connect with the customers and create a lasting impact. Kingston FURY is our high-performance gaming brand, that we recently launched, and it was pivotal to take our branding efforts to the nook and corner of the country. The successful completion of this project amidst the ongoing pandemic is a testament of our team’s hard work and resilience. In future as well, we will endeavor to consistently connect with our consumers pan India through such impactful projects”.

Kingston Technology earlier in 2021 launched its new high-performance, enthusiast and gaming brand: Kingston FURY. Building on the incredible success of the HyperX memory products, Kingston has rebranded its DRAM, flash and SSD gaming line into Kingston FURY, investing resources and knowledge from its core business to create the next generation of performance products.

Kingston FURY continues the evolution of leading-edge, high-performance, enthusiast and gaming memory solutions from the largest independent memory manufacturer in the world, backed by three decades of Kingston engineering, manufacturing and customer service expertise.

December 28: “We would like to change the way we work, but we don’t have time and resources to develop our people” Typically, some of the busy business leaders would make this statement, as they would be occupied with various activities that usually takes away a lot of time on a regular basis. If that’s the situation, how will we be able to address the people-related priorities that need our attention? Do we consider developing our own team as a strategic priority?

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”. – Alvin Toffler

Businessmen, Experts, Technologists and Futurists have suggested that the next few decades will herald the fourth industrial revolution. The fourth industrial revolution will be certainly driven by digitization, information and communications technology, machine learning, robotics and artificial intelligence; and will shift a good part of decision-making mechanisms from humans to machines. The ability to strike the right balance between human intelligence and artificial intelligence will be key for any sustainable growth. Climate change, Pandemic, geopolitical situations, localisation vs Globalisation, ageing population, and disruptive technologies will alter our ways of working.

How do we build Sales capabilities in the current times? Are we heading towards a “Renaissance” period for reinventing sales and businesses?

Selling is probably as old as the history of any economic activity. It has some timeless challenges and opportunities for any business. Nothing dramatically new, nothing of some outstanding importance has been discovered in recent years when it comes to sales as a function. As a philosophy, most of what we know has been known for ages.

Will the ensuing societal changes have a profound impact on B2B Selling and B2C selling? All aspects of the customer acquisition process, Account retention, Key Account Management, Stakeholder Management, and the whole meaning of sales productivity will undergo a substantial change. Clearly, we have entered a new phase of performing sales. And this period will be far for inclusive than ever before. A new approach towards conducting our business will have its roots in timeless wisdom with enormous abilities to absorb the benefits emerging from an AI-driven economy. And this Sales renaissance emerges with the diversity of thoughts, discerning views, heterogenous work cultures, and constantly changing landscape of business.

Some questions –

• What do we refresh in our sales and business approach with all the sweeping changes happening around?
• What do we do to retain timeless wisdom despite all the disruptive changes happening around us?
• What will be the significant changes in the ways to lead people?
• What will be the changes in the ways to measure productivity and impact on the business?

Many more questions need constant reflection and openness to embrace changes. Sales renaissance emerges with the diversity of thoughts, discerning views, heterogenous work cultures and constantly changing landscape of business.

Are we inclusive enough to navigate through these changes? Let’s face the questions.

About the author:

Dinkar Rao is an internationally acclaimed business coach.

He is the Founder of Groval Euler’s (www.grovaleulers.com),

Groval Selelctia (www.grovalselectia.com) and Kabir Learning Foundation (www.kabirlearning.in ).

You can reach him out at his email ID: dinkar@groval-eulers.com

JK Arora, Chairman and CEO at Tradologie.com

New Delhi (India), December 28: Tradologie.com, a Business-to-Business (B2B) marketplace that is World’s 1st, Next Generation Global B2B E-Procurement Platform, has registered exceptional growth. It has surpassed FY20-21 GMV in the first seven months of FY21-22despite the impact of Covid-19 in the First Quarter of FY21-22. In the last seven months, the GMV of the company has facilitated trade in Excess of ₹2800Crores as compared to the Last Year GMV of ₹2700 Crores.

According to its customers, the platform enables real-time discovery of price and facilitates Trade from the Stage of Enquiry to the Stage of Delivery. This is because Tradologie.com has a dedicated technology team that does thorough background checks on both buyers and sellers who are registered on the platform to ensure that stakeholders spend time in transacting business.

In the current Financial Year, the company has registered reach by enrolling buyers and sellers in 75 and 18 countries, respectively. As of today, The company has 400,452 registered buyers and 38,752 sellers. The company has made its mark not only in India but also in Africa, Southeast Asia, and the Middle East with plans to expand its footprint across East Asia, Australia, Europe, North and South America.

The achievements of Tradologie.com are significant considering it is furthering India’s name on an international level and doing so as a bootstrapped company. As per the information received, Tradologie.com has added new commodities such as milk products, spices, and flour to its earlier Agri-commodity offerings in the current financial year. The company sees huge growth potential in the Edible Oil Market, which will, in turn, complement their earnings from the mainstay products like Rice and Sugar. The company has a future plan to complete its value chain eventually.

Speaking about the company and the future it holds, JK Arora, Chairman and CEO at Tradologie.com says, “It has been a tremendous year for us as a company and as a family to see our efforts bring in such results. It has not only boosted our morale but is also incentivizing us to try harder to bring India’s name in the limelight in the global trade arena.”

Molecular Hydrogen to be The Next-Gen Personal Wellness Tool for Preventive & Therapeutic Healthcare

Mumbai (Maharashtra) [India], December 28: udazH, India’s first portable molecular hydrogen generating machine, today announced well-known Indian Film actress and social worker, Bhagyashree as their brand ambassador. Bhagyashree will be the face of udazH’s 360-degree marketing and brand activities which will also include brand films.

Made available for personal use for consumers across the country, this Next-Gen Personal Wellness tool, designed with state-of-the-art features, will play a vital role for preventative & therapeutic healthcare. The speciality of the machine is its dual-use technology, where two persons can inhale at the same time.

“I’ve experienced a subtle uptick in my sense of well-being after using the machine. I’m not looking to resolve or heal any specific physical issues but optimise my overall health and cognition. Homeostasis is a great word to describe the sense of well-being from an hour’s session with the inhalator each day,” says Bhagyashree sharing her first-hand experience with udazH.

Molecular hydrogen is the latest buzzword in the booming wellness industry, and its potential as a preventative wellness tool is too big to ignore. It is a gas that is found in trace amounts in the air (0.00005%). It can act as an antioxidant and is thought to protect cells from oxidative stress-related damage. Hydrogen can be inhaled as a gas at low concentrations (1-3%).

Since the 2007 discovery that molecular hydrogen (H₂) has selective antioxidant properties, multiple studies have shown that H₂ has beneficial effects in diverse human diseases. Vast research in recent times indicates that being a smaller, lighter molecule along with its superb bioavailability property, Hydrogen molecule (H₂) is the only molecule that can penetrate into the sub-cellular level of the body and act as a powerful selective antioxidant. Regulated amounts of Hydrogen gas with a rapid diffusion rate penetrates cell membranes and easily crosses the blood-brain barrier to provide benefits at the sub-cellular level, where other antioxidants are incapable of reaching.

“Free radicals are what lead to oxidative stress in our mitochondria and can cause severe damage to both our DNA and our body’s fundamental proteins at the molecular level. Although it’s not the first substance to come to mind when most of us think ‘antioxidants’, molecular hydrogen is one of the most powerful antioxidants in existence. H₂ selectively neutralizes free radicals, reduce oxidative stress, boost our body’s innate antioxidant production and anti-inflammatory cytokines. Visible results like better skin tone, improvement in lungs activity, and a fresh lease of youthfulness in your body can be clearly observed by yourself after a month of inhalation, explains Dr. Babu Sudhakar, Chairman and Managing Director, Serene Envirotech Pvt. Ltd. Mumbai.

Free radicals are unstable atoms formed inside mitochondria (tiny power plants) in each cell of our body. As mitochondria break down the food, you eat to generate energy, with the oxygen we breathe produce free radicals as waste. Out of the different free radicals generated, Hydroxyl Radicals are the most dangerous ones, and they can cause a lot of damage inside your cells and cause serious illness and ageing. The amount of free radicals formed inside the cells is directly influenced by the sedentary lifestyle and the polluted environment we live in. Keeping free radicals under control is the fundamental key to health, quality of life and longevity. The imbalance between free radicals and antioxidants can cause cellular oxidative stress and lead to disorders/diseases. Oxidative stress is a marker for many modern diseases.

“Since hydrogen inhalation has such a primary effect on the body with its ability to reduce overall oxidative stress, it has a wide range of applications. Many times, I’ve found that, when a healing protocol has an effect on such a long list of conditions, people get skeptical. udazH is a simple portable molecular hydrogen generating machine, which ensures 99.99 per cent pure and stable hydrogen outflow with zero additives. The H₂ generated is scientifically proven to be safe and efficient for human consumption. This cost-effective and durable product is easy to handle and boasts an intelligent and simple monitoring and reminder display system, adds Dr. Babu Sudhakar.

By inhaling the molecular hydrogen generated in udazH, you can provide your cells antioxidant power to combat oxidative stress and support the body’s ability to maintain

homeostasis by neutralizing harmful free radicals and boosting the internal antioxidant system. Depending on your health needs and goals, the simple one hour ritual of taking a break with the inhaler might be an incredible investment in your health as also your family health. Regular inhalation of H₂ can help elder family members to age gracefully with lesser health problems and reduce dependency on the medication.

The core amazing health benefits of Hydrogen inhalation are as follows:

• Neutralize free radicals
• Balance antioxidant at cellular level
• Enhance better skin health and tone
• Improves allergies and asthma conditions.
• Revive vital organs performance
• Restore energy levels, less body fatigue, faster recovery
• Eases autoimmune disease affecting your joints or skin.
• Augment athletic performance, healthy weight management
• Rejuvenate overall cellular health
• Instill the sense of well-being in your body

Unlike therapeutic oxygen, which needs to be closely monitored and prescribed through a doctor, a hydrogen inhaler can be easily managed at home on your own, and the only requirement to operate udazH is purified distilled/deionized water. An overdose of hydrogen has never been reported. In fact, Hydrogen-infused water has been granted Generally Recognized as Safe (GRAS) status by the FDA, which means that it is generally considered safe for human consumption.

185 STALLS FULLY BOOKED

Mumbai (Maharashtra) [India], December 27: 141 years old Mumbai Textile Merchant’s Mahajan (estd 1881) have organized Mumbai’s biggest B2B “MTMM FABRIC FAIR – 2022”  on 10TH & 11TH JANUARY, 2022 at Sapphire Banquets, Hotel Sahara Star, Ville Parle (East), Mumbai.

Kanubhai P. Narsana, President of Mumbai Textile Merchant’s Mahajan (MTMM) briefed us about the 185 stalls which are completely booked, and many more traders from Mumbai want to participate.

Dhiraj Kothari, Emeritus Chairman of Mahajan, stated that each stall would display a wide range of fabrics ranging from shirtings, suitings, kids wear, ethnics, women’s wear, uniforms, prints, organic fabrics and much more. Visitors will be able to explore various fabrics and interact with the major brand under one roof, which will help them to boost their textile trade.

According to Sunil J. Majithia, Hon. Secretary of MTMM & Bhavesh Goradia Convener of Fair Committee, the object of the Fabric Fair is to bring back the lost glory of the Mumbai cloth markets, especially ‘C’ ward. The aim is to make Mumbai once again a fabric hub and help traders to directly connect with their genuine buyers.

MTMM Fabric Fair Committee includes Mahajan Secretary Sunil J Majithia, Treasurer / Convener BhaveshGoradia, Co-Convener DivyeshPanchmatia, Anand Kothari, Anand Sarda, Dinesh Sanghvi and Nirav Mehta.

The B2B Fabric Fair will have free entry with compulsory registration for visitors.

For Registration: www.mtmm.co.in

Fair Timing: 9.30 AM to 8 PM

For further information, please contact on Phone: 022- 49731186 , +91 7021158750

Email: mtmmtradefair@gmail.com

NO VACCINE, NO ENTRY

December 27: In the 21st Century, we almost have every answer online. Type in some keywords, and voila, you will have a solution. But what if you get a personal touch to that answer? Wouldn’t it create a better experience? So, to boost real feelings, perceptions, and views of the financial world, Divya Tusnial, award-winning Life Insurance Planner, is coming with a financial talk show, “Manage Wealth with Divya Tusnial”.

The host has challenged and conquered the life insurance industry in a decade’s time. She has won numerous accolades at international and national levels. Divya has achieved Life Member honor with MDRT and 13 MDRT honors. She qualifies to promote MDRT culture at AIA group since 2018. She has won Insurance Agent of the Year multiple times at Asia Trusted Life Agents & Advisers Awards.

Since March 2020, we have been through a difficult ride. India has recorded more than 4 million deaths due to the pandemic. Covid-19 has taught the importance of life and how a good financial plan can make a difference. Families have been through financial constraints; businesses have seen extreme tough times. Therefore, planned action and great strategic insight can help us lead a stronger future.

Along with Covid-19, the world is witnessing a move towards a more sustainable future. Investors, planners, and businesses are expected to adapt to more sustainable future policies. This will have a major financial impact on many business houses and organizations as they make themselves future adaptable.

On Manage Wealth with Divya Tusnial, Divya will be in discussion with leaders from BFSI, health, education, and other sectors. They will focus on current developments and changes in the financial world at personal and industrial levels. Guests will share their experiences and thoughts to the ever-changing, ever-demanding world.

As we slowly enter into the metaverse, we need to be equally present in the real world. On Manage Wealth with the Divya Tusnial talk show, viewers’ real questions on life, finance, health, education and many more will be answered.

Manage Wealth with Divya Tusnial will be directed by Paramita Banerjee and will be produced by Nimbu Mirchi Nimbu Studios, Mumbai. The marketing mandate has been shared with Nimbu Mirchi Nimbu Studios. The marketing and advertising campaign will be customer-centric and focused on updating viewers on the finance and insurance market. The campaign is planned across social media, radio and digital media. Manage Wealth with Divya Tusnial will be the first in-house production by the Studios. Episodes will be available on Manage Wealth Show YouTube page. Viewers will be updated about the show details via Manage Wealth Show Facebook page.