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  • NeoLacta PHBM powder: A new innovation in human milk nutrition for babies

    NeoLacta Lifesciences introduces Pasteurised Human Breast Milk (PHBM) powder to support mothers with insufficient lactation

    New Delhi (India), December 23: The National Family Health Survey (NFHS) data indicates that only 54.9% of children are exclusively breastfed, and the average period of exclusive breastfeeding is only 2.9 months. WHO recommends that all infants should receive exclusive breastmilk for the first 6 months of life. Human milk is a unique source of prebiotics and passive immunity for a baby.

    In the absence of breastfeeding, these benefits can still be acquired through donor human milk. WHO recommends pasteurised donor human milk as the best choice of feed in the absence of mother’s own milk.

    In an effort to support the usage of human milk for babies, NeoLacta Lifesciences has introduced Pasteurised Human Breast Milk (PHBM) powder (https://neolacta.com/buy-online/  ). It is a powdered form of screened and pasteurised donor human milk that provides essential nutrients from100% Human Milk when mother’s own milk isn’t available. PHBM powder contains zero synthetic additives and can be reconstituted with recommended quantity of drinking water. The shelf-stable formulation of PHBM powder ensures storage at room temperature and avoids hassles of cold chain maintenance.

    Dr. Vikram Reddy, chief scientific officer, NeoLacta Lifesciences, informed that PHBM powder has been developed to meet the nutritional needs as well as support the physical and cognitive development of babies. It can be very useful for breastfeeding mothers in situations like inadequate lactation, lactation failure, maternal illness, cow’s milk protein allergy etc., as this unique formulation will help parents ensure that the baby is on a 100%human milk diet.

    Babies who are on 100% Human Milk Diet for the first 6 months have fewer ear infections, respiratory illnesses, and bouts of diarrhoea. They also have fewer hospitalizations and trips to the doctor. Human Milk nutrition has also been linked to higher IQ scores in later childhood in some studies, informed Dr. Geetika Gangwani, Lactation Consultant.

    We want to ensure that parents and clinicians are made aware of the availability of this innovative product so that babies receive the right choice of nutrition from birth, added Dr. Vikram Reddy.

    NeoLacta is the 1st and only company in India and Asia to have developed a state-of-the-art human milk processing facility with ISO 22000:2018 certification, GMP compliant and FSSAI  approved. This helps caregivers and decision-makers adhere to a 100% human milk diet without having to rely on bovine milk-based products, which also contain multiple synthetic additives.

    NeoLacta is the only human milk facility in India to have ISO clean rooms, HACCP certified processes, onsite R&D, chemical and microbial labs and walk-in freezers, which distinguishes NeoLacta from any standard human milk bank. Moreover, the proprietary technologies used for processing makes India the 2nd nation globally after US to have a facility of this kind.

    Continuing the legacy of supporting parents and clinicians by providing 100% human milk-based neonatal products, operations have been recently launched in the United Kingdom under the banner of NeoKare Nutrition. The founders of both the organisations, NeoLacta and NeoKare, have an extensive background in human milk technology since they were instrumental in establishing the 1st milk bank in Australia at KEM, Perth, WA in 2000.

  • Afghani-American actress Khatera Hakimi enthralls audiences with her riveting performance in Code Name Abdul

    Mumbai (Maharashtra) [India], December 23: Khatera Hakimi, an Afghan-American actor based in New York, has ignited the silver screen with her riveting performance as the RAW agent in ‘Code Name Abdul.’ With her stellar performance on the big screen, Khatera Hakimi has already become a heartthrob for many.

    Code Name Abdul, starring Tanishaa Mukherjee in the lead role in her long-awaited return to the big screen, has everyone buzzing this week with its slick action that has everyone impressed. However, the film is receiving a fantastic response from audiences thanks to its new cast members, particularly Khatera Hakimi, whose passion has led her to work in Indian films.

    Khatera Hakimi discovered her hidden talent of becoming an actress at a young age, influenced by her father’s love of Indian classical music and black and white cinema of the past. The role of a RAW agent is played by Khatera Hakimi in the film, and she has done an excellent job.

    Khatera Hakimi co-stars in the film with promising newcomers Akku Kulhari and Ashok Chaudhary. “I was glad that I had with colleagues and peers who did not belong to the quintessential Hindi film industry,” she adds. In some ways, they were all just getting started. And I’m grateful for their company as we discussed our fears, challenges, and mental states because we were all in it together.”

     

    For months, Khatera Hakimi was trained in physicality to play the role of a RAW agent. “I was trained to strengthen my core and work on my agility,” Khatera Hakimi says. It was sheer hard work and a few hours of gym time every day that propelled me to the next level of giving my all in the film and being physically prepared to perform stunts.”

    Stunt training was also important, according to the actor. “I worked with my stunt coordinator to learn how to handle the gun, shoot, punch, and kick.” Every stunt is a meticulously choreographed sequence, and not being perfect wasn’t an option. It was all very new to me, and it was also very difficult. But that’s the fun of acting. You can sink your teeth into parts of the world that are completely foreign to you. In this case, it’s critical to understand the character’s psyche.”

  • Magical Movie Night for Movie lovers – Reach 3 Roads Gurgaon

    December 23: Reach pro, in collaboration with Sunset Cinema Club, successfully organised a two-night open-air movie screening, taking into consideration the growing Popularity of Drive-in theatres. The blockbuster Pretty woman & Jab we Met was screened at their property, Reach 3 Roads, and created a beautiful celebratory atmosphere, where mall-goers enjoyed the vibrant vibe of the open-air movie screening. As the festive season uplifts the mood, people now prefer to spend more time outside with their friends and families. The open-air cinema activity drew over 200-300 people to witness the magic of watching movies beneath the skylight.

    Nandini Taneja, VP Reach Pro Group, added, “We being an ever-evolving shopping centre with world-class facilities, are continuously focused on creating unique experiences for our customers. Open-air screening is a concept which is rapidly picking up in metropolitan cities, and we wanted to present more such experiences to our customers, as an exclusive offering.”

    Around the time of the pandemic, the open-air cinema gained traction as people began to seek out other, safer forms of entertainment. People are also drawn to the open-air concept because of being quarantined at home for more than a year.

    About Reach Pro 3 Roads 

    Reach 3 Roads is a neighbourhood open-air retail complex located in Sector 70, Gurugram, Haryana, and offers the proper basic provision for the community. The open-air market provides a diverse range of retailers, from supermarkets to footwear brands to salons, to provide clients with an essential shopping, wellness, dining, or entertainment experience. The complex hosts some of the leading brands, including Haldiram’s, Looks, Dominos, Sodhi’s supermarket, jockey, etc.

  • ToyRoom – The worldwide sensation makes its debut in Mumbai

    Playful Naughtiness & Glamour to India

    Mumbai (Maharashtra) [India], December 22: ToyRoom, (@toyroommumbai_) which has made worldwide headlines by its tantalizing and exciting nightclub experience, brings an upscale sensation to Mumbai with a focus on delivering premium hospitality while retaining its provocative playfulness. The space has quirky touchpoints which are uniquely conceptualized and designed to be a high-energy bar that progresses into a hip nightclub as the night sets in.

    ToyRoom Mumbai brought to India by Ashish & Shikha Begwani along with hospitality entrepreneur Akshay Anand is the highly anticipated addition to the global A-list nightlife brand ToyRoom. The first outpost opened in New Delhi, and post the New Delhi success, along with Prasan Chawla & Rajveer Dhody they have now launched in Mumbai.

    Present in eight different countries, ToyRoom is one of the biggest and hottest UK-based international entertainment brands with outposts already operating in London, Dubai, Istanbul, Rome, Mykonos, Athens, São Paulo and now India! Housed within the vibrant and stylish Grand Hyatt Santacruz, one of Mumbai’s most cosmopolitan leisure and business destinations, ToyRoom Mumbai will not only bring you, its mystique and glamour but also an element of sensuous naughtiness.

    Iconic music and hospitality brand Pacha Group has acquired a majority stake in the nightclub group ToyRoom as part of its expansion plans further amplifying each brand’s identity and synergies.

     

    With a 450-person capacity, the venue is designed by renowned New Delhi-based interior architects Chromed Design Studio, who have elevated the space with sleek luxe interiors including metal and rose gold fixtures and fittings, reflective mirrors, and leather seating. Local touches will be reflected throughout the venue with one-of-a-kind customized artworks from young and budding Indian artists.

    The interiors of ToyRoom are sensuous yet fun and quirky. At the grand entrance lobby, dwells a special merchandise area and ornate with epic art on the right is a ToyRoom rendition of the classic Last Supper painting. Meander through the narrow passage leading to the main hall which is an L-shaped space with a huge curvilinear island bar with Frank – the ToyRoom mascot on the entire bar front which has approximately 2000 teddy bears stuffed in it, thus breaking the perception of space. It has a fluid bar that acts as a central focal point with multiple dancing platforms.

    The USP of the space is the DMX controlled ceiling light which is synced with the music which completely turns around the space in the night and gives an extremely upmarket and elevated vibe to the place. The main feature of its eclectic interiors is the disco cloud lighting feature which dissipates millions of fractal light dots onto the entire space. Various VIP corners are juxtaposed with the main space giving them an exclusive club vibe. There is also a separate private lounge on the upper level for hosting larger gatherings overlooking the main hall.

    Reproducing the London flagship, edgy hip-hop-inspired graffiti murals cover the walls.

    With Frank as their mascot, ToyRoom has internationally positioned itself as an exciting hotspot known for placing children’s toys in an entertaining setting for adults, bringing out the contrast of innocence and naughtiness.

    ToyRoom houses the ultimate setting for chic, fashionable party-goers with an unparalleled ambience from any other nightclubs in India. Indulgent cocktails, decadent interiors, and slightly liberated ‘Frank the Bear’ will create a party culture like no other.

    Location: Grand Hyatt Mumbai Hotel and Residences, Bandra Kurla Complex Vicinity, Off, Western Express Hwy, Santacruz East, Mumbai

    Open on: Wednesday, Friday & Saturday

    Visit Instagram: @toyroommumbai_

  • CommerceUp and Shiprocket have partnered to provide integrated solutions to online e-commerce businesses

    Through this collaboration, Enterprises and merchants using CommerceUp can avail a wide range of shipping and delivery options.

    This partnership will also eliminate various logistic problems faced by both clients and customers.

    The association will also enable real-time order shipment status tracking.

    New Delhi (India), December 22: In an attempt to overcome logistics troubles and offer a seamless delivery experience to all its clients and customers, CommerceUp an end-to-end Saas e-commerce company is now associated with India’s largest eCommerce shipping solution company, Shiprocket.

    With this partnership, merchants and enterprises using CommerceUp services will have access to fast and reliable shipping solutions anywhere in the country. Advanced logistics solutions of Shiprocket integrated with progressive eCommerce solutions of CommerceUp will offer the ultimate launchpad for any business entering the world of digital operations.

    By integrating Shiprocket as an eCommerce fulfillment and warehousing solution in its dashboard, CommerceUp clients can instantly dispatch the order after it has been requested. In addition to this, they will also have access to the entire spectrum of shipping features like domestic and international shipping, lower return costs, insurance coverage for lost shipments, etc.

    Moreover, enterprises, merchants using CommerceUp for their business as well as their customers will be able to check real-time shipment status. This will be possible with the help of a unique tracking ID associated exclusively with their order number. Additionally, customers will also be able to avail COD option on their orders, therefore, allowing merchants to reach a larger number of markets.

    With this partnership businesses can now:

    Fulfill a large number of orders in a short period, Provide next day delivery, Gain a larger share in domestic markets, Launch their online store in a matter of days, Offer tailor-made D2C solutions.

    Commenting on the collaboration, Piyush Pathak, Founder of CommerceUp said “E-commerce brands need quick delivery solutions to dispatch a large number of orders in ashort amount of time. Shiprocket integration will help CommerceUp users achieve lightning fast delivery globally while having greater control over supply chain management. Without worrying about logistics, brands will have more time on their hands to improve products and market them to the target audience”.

    We are delighted to shake hands with CommerceUp to enable enterprises and sellers to provide superior quality services to their customers and scale up their business. We at Shiprocket have identified an upward trend of customer expectations, and we are committed to providing for the same. For us, ensuring customer delight is central to all decisions we make said Saahil Goel, CEO and Co-founder of Shiprocket.

    CommerceUp offers cutting-edge solutions for both small-scale and large-scale businesses. We help them build progressive web and mobile applications that come with payment gateway, ERP integration, and now Shiprocket shipment integration. Powered by AWS (Amazon web services), CommerceUp clients can easily sell on multiple social media platforms thereby accessing a larger marketplace. We also offer dedicated account managers and channel partners to build and sustain scalable businesses.

    CommerceUp is currently expanding in the middle east market where it is helping D2C brands gain a larger market share in a cost-efficient manner. Platform’s integrated tools and Arabic language support are enabling clients to manage their online store seamlessly.

    CommerceUp is an end-to-end Saas e-commerce platform that helps businesses, as well as merchants, create dynamic response e-commerce websites and mobile applications. Through its cloud-based eCommerce platform it has focused on empowering e-commerce 2.0 for D2C brands by transforming business digitally and helping them to scale up at a rapid pace. The development of the CommerceUp platform was started in 2019. In Dubai, it went live with its first client live in august 2020. Since then, the company has grown progressively to servicing 40+ brands across Dubai & India. These brands have seen enormous growth in sales by shifting to CommerceUp and generating sales of around 6 million USD in the past year.

    Shiprocket is India’s largest eCommerce shipping and enablement platform for SMBs. The technology powers shipping and fulfillment for SMEs, D2C retailers, and social commerce sellers in India. With 17 courier partners on board, the brand enables pan India as well as international shipping deliveries. Its shipping solutions are available across 29,000+ pin codes within India and the Middle East region.

    Launched in 2017, Shiprocket is on a mission to create a seamless logistics data platform that connects retailers, carriers, and consumers across national and international locations. In addition to offering Shipping Services, Shiprocket also provides a technology stack to help retailers integrate their shopping websites on Shopify, Magento, Woocommerce, Zoho, and others for workflow, inventory, and order management.

    Aside from being a shipping solutions provider, Shiprocket also serves as a Cash on Delivery payment gateway. With a multi-carrier API that allows sellers to manage orders, print shipping labels, and avail tracking information from multiple providers, Shiprocket also offers state-of-the-art fulfillment solutions. The brand also provides a robust post-purchase experience to consumers, resulting in higher engagement and lower RTO (failed deliveries). The company recently ventured into the fin-tech space with their lending product ‘Early COD.’

    Today, Shiprocket is the force behind the country’s 1 lakh plus sellers who generate a GMV of more than $1B annually on the platform. The brand delivers packets to nearly 25M consumers annually and is growing 3X year on year.

  • SingJohn: Why 2022 Would Be A Year Of Quality Plagiarism-Free Content?

    “Grow your business’s online presence with quality content solutions and increase your chances of getting discovered in the digital domain.”

    December 22: SingJohn includes a diverse workforce of quality content writers with a grasp of various content niches. Amidst the growing demand for digital marketing in the new era post-pandemic, the quality content solution is precisely what you need to grow your business. Whether you have a small or large-scale business, its survival depends on its ability to stay updated in the digital domain. The backbone of the digital domain and increased visibility is directly proportional to the quality of content.

    There have been predictions regarding the online market and how its exponential demand post-pandemic can influence your business. However, amidst all of this, the survival of your business depends on your ability to stay updated. Therefore, the hour’s need is to take your business online with quality content solutions that will help you rank better in the SERP results.

    SingJohn includes professionally skilled content writers with knowledge in various niches and various writing styles. “Our writers ensure to deliver unique content while also preserving the essence of your brand or business.” Founder said.

    The writers are equipped to deliver content solutions like blogs, web pages, white papers, pitch decks, and more. The founder further said, “We assure you to provide quality content which is 100% original and cross checked with the latest technology.” With millions of articles, blogs, and web pages getting circulated online, it isn’t easy to find unique content that does not overlap with existing content somewhere on the internet. However, this assurance clearly projects the capability of this content writing firm.

    Tips to grow your business online.

    The web crawler ranks your site based on the quality of your website’s content. Hence, despite having a digital presence, it is also important to publish high-quality content optimized with SEO balanced. As a result, the visibility of your site and thereby your business will increase, providing you good sales and attracting new clients or customers.

    About SingJohn

    SingJohn ( https://singhjohn.com ), founded in 2011, is a company that provides digital marketers and content solutions, allowing brands and businesses to establish a reputed online presence. The company aims to uplift businesses and transform their capabilities by helping them increase their visibility in the digital domain. The company specializes in content services with a diverse workforce with unique content solutions for your brand or business.

  • You Care Lifestyle by Luke Coutinho, India’s first Digital Farmers Market celebrates Kisan Divas 2021

    New Delhi (India), December 22: You Care Lifestyle by Luke Coutinho, a platform created with an intention of providing mindfully curated health and wellness related products like Grocery and Staples, Healthy alternatives in snacking, and other lifestyle-related items is celebrating Kisan Divas through a 4-day festival that introduces home-grown and farm to table products, offers, and other interesting activities on their social media. Seen as India’s first digital farmers market which has made available the best of products by connecting small-time farmers and vendors who are ethical and responsible towards both health as well as the environment, celebrating Kisan Diwas is part of the brands larger objective of building a sustainable food chain and encouraging local players through #Wellnessthroughfairtrade. Starting from December 20, 2021 to December 24, 2021, it will be a one-of-a-kind experience for the consumers to buy some of the freshest and responsibly sourced products from the You Care Lifestyle platform with a provision of availing the discount of upto 25 percent on their purchase. The brand will also be bringing many of these vendors to the forefront through various social media activities and giving a chance for their audience to connect with them directly through activities like Ask Me Anything, IGTV Live, and so on.

    Luke’s vision of a healthier India has always been one of his prime responsibilities but he never thought of achieving it without resetting the entire food chain system. His ideologies and belief of ‘Supporting the farmers’ and ‘Eating Pure and Chemical Free Food’ are not just backed by economic validations but also the benefaction of the consumption. You Care Lifestyle, previously popular as ‘Luke’s wellness Market’ was a platform to bridge the gap between consumers and the freshest, ethical, and chemical-free produce by the farmers. You Care Lifestyle enhanced this concept by making it virtually accessible to a wider audience who are seeking to tweak their lifestyle on sustainable grounds and also support the noble cause of ethical consumption, simultaneously.

    In the wake of such times, where health and economy are going hand in hand, the brand is putting out many such initiatives that can bring awareness about the need to eat right and also support local players in order to strengthen the backbone of the agro-economy. Further, it will help the farmers build a labyrinth of a network by coming on board with leading online retail marketplaces that offer home-grown and natural produce. With the approach and attempt towards becoming a self-reliant economy, You Care Lifestyle supports by providing solidarity to the farmer community in an appropriate way.

    According to Luke Coutinho, Co-founder of You Care Lifestyle, “Today, as the agriculture sector is standing at the crossroad of a transformation, this campaign aims at introducing pioneer work in the field of agriculture that promotes the welfare of farmers and the sector as a whole. To support this purpose, we wanted to use technology to devise a way so that farmers do not bear the brunt of the pandemic. The platform will also enable individuals like us to have access to fresh produce and lifestyle products at all times. With the way things are progressing globally, online purchasing is the future. People are scared to venture out, stand in lines, risk themselves to viruses and other threats. Online purchasing enables them to meet their daily lifestyle needs in a simple, safe, and comfortable way. To further amplify this opportunity, we are highly keen on welcoming business entities that will support fair trade, sustainable organic farming, regenerative methodologies, zero waste products to come and join us in this collective initiative.”

    About You Care Lifestyle:

    You Care Lifestyle is a unique online retail marketplace that brings together products and services under one roof that can add value to our health and lifestyle. With a clear focus on supplying quality to the buyer as its prime offering, the online marketplace retails a product line made up of established holistic and wellness products. The marketplace brings to life the vision of preventive healthcare of Luke Coutinho, Co-founder of You Care Lifestyle, Narendra Firodia, social entrepreneur, thinker, innovator and promoter, and CFO Gautam Kapadi. For the passionate trio, You Care Lifestyle is a story of a small brand coming out and making a difference in everyone’s life and health. A story that stands out by its offering of continued value addition to the market and putting together an e-commerce platform that caters to all those looking for healthier lifestyle alternatives.

  • Accessibility, Public-Private Partnership, and Digitalization are keys to anemia eradication: Experts

    New Delhi (India), December 22: HEAL Foundation, an Indian non-profit organization, held Quality, Accessibility, and Data Integration- Keys to Anemia Eradication eSummit– the Episode-23 of the HEAL-Thy Samvaad series. The eSummit – supported by HemoCue – discussed the challenges and solutions for anemia eradication.

    Dr. P Sivakumar, Advisor ESI MedTek Solutions, and moderator of eSummit said, “Anemia Mukt Bharat, an initiative of MoHFW and UNICEF was launched in 2018 to reduce the overall burden of anemia in India. The scheme is part of the intensified national iron plus program. The program focuses on 6 target beneficiary groups through 6 interventions and 6 institutional mechanisms to achieve the envisaged target under POSHAN Abhiyaan. This eSummit is an effort to understand where we stand and way forward.”

    Anemia is a major healthcare challenge in India with almost every second child and woman of reproductive age is suffering from it. Over the years several initiatives were taken by governments to curb the menace. However, despite these continuous efforts, the graph for anemia keeps on rising steadily.

    Speaking during HEAL-Thy Samvaad supported by HemoCueon the most recent initiative of government Anemia Mukt Bharat, Dr. Kapil Yadav, Additional Professor & Nodal Person, National Centre of Excellence and Advanced Research on Anemia Control (NCEAR-A), Centre for Community Medicine, AIIMS, New Delhi, said, “it’s been only 3 years since the launch in 2018. We have been very successful in some areas like provision of diagnosis across states and Iron Folic acid supplementation coverage, which has improved. Most states have launched AMB successfully. However, there were a few challenges too.We still have a long way to go if we have to achieve the milestone laid down in AMB. The challenge is humongous asalmost 50% of or population suffers from Anemia and the remaining 50% who do not have anemia still require intervention related t anemia as they might have nutrition deficiencies. I personally happy with our achievements in first 3 years.”

    India has a huge population of 1.3 billion and for any program to be successful, government must get all the support it can get. Expressing his views on Public-Private Partnership for Anemia eradication during HEAL-Thy Samvaad supported by HemoCue, Dr.Harshwardhan Dere, Director Programs, Americares India Foundation said, “The government has a very robust policy for public-private partnership (PPP) for NCD however, the same is missing for Anemia. This is where the first step can be taken. The private sector can provide direct support to the govt for the implementation of activities such as IFS reach and hands-on support for point of care testing, digital testing, which are important parameters in AMB. The private sector has immense experience in the supply chain, which is another area where PPP models can be worked out.”

    Speaking on Digital tools for AMB, Dr. Virender Ahlawat, Deputy Director NHM, Nodal Officer AMB State Immunization Officer, Haryana said, “We have learned a lot in the past 1 and half years and pretty much everyone using digital portals to implement the programs. However, we still need to simplify our portals up to the Asha workers level who are the end-users. We have provided Mobile-Tablets of Asha workers in 12 districts through which they maintain the record of immunization and we are trying to triangulate this with anemia and maternal health. Taking the digitalization to root level of Anganwadi, ANM, and Asha workersin the future.”

    Dr. Archana Mishra, Dy. Director, Maternal Health, National Health Mission (NHM), Madhya Pradesh, said, “We are using digital hemoglobinometer at PHC level. We have devised a mechanism where pregnant women undergoat least 1 check-up at PHC level where their hemoglobin is measured. We are implementing the mechanism throughout the state. The launch of Lakshya programs has ensured that a point of care device is available in the labor room when women come in an emergency. We have provided digital hemoglobinometers high load centers.”

    Dr. J L Meena, Division Head of “Service Provider Engagement“ (Provider Operation, Empanelment & IC/TPA/ISA), National Health Authority (NHA), GoI, said, “In the PM-JAY program we have empanelled private hospital and have seen that 50% of facilities are availed by females, which is an excellent example of PPP. Presently we have cumulative packages for diagnosis and treatment. We are thinking in lines of separating diagnosis from treatment through e-vouchers. When implemented beneficiaries would be able to go for tests including anemia testing through e-voucher received directly on their mobile.”

    Dr. Hema Divakar, Past President, FOGSI, said, “Persistent is the key to success. Digital technology needs to be exploited much more than it is today. The reason is somehow both the consumer and provider have been slow in adapting the digital technologies in the healthcare space. People use digital for every day to day activities but when it comes to healthcare, they are a bit hesitant. The buzz around COVID was such that people even in remote villages were checking their oxygen saturation through pulse oximeters and asking questions on chat. Similar deep percolation has not happened for anemia or hemoglobin level as an important healthcare parameter. With Point of Care devices, we have taken a big leap at the laboratory level where 1 drop can give hemoglobin level. However, advocacy needs to be there for people’s contribution that their health is in their hands. Improved awareness among people is essential for success.”

  • Ajay Shetty says “I can say that I am a happy entrepreneur who is enjoying the process while we build the brand”

    December 22:

    1. You were a banker and now an entrepreneur. What has really changed for you?

    The hours! When you are an entrepreneur, you work towards your passion and enjoy what you do. There is no concept of day or night. Your sense of timing is very different and it is all worth it because it is your baby.

    1. How does it feel to be a successful businessman? Did you see this coming when you started?

    I am not sure if I can call myself a successful businessman. Instead, I can say that I am a happy entrepreneur who is enjoying the process while we build the brand. Did I envision this? Yes, I did. It was a part of the vision that I clearly saw. Am I done doing it? No! I am only at the start of an endless journey and there is so much more to achieve.

    1. How does it feel to be famous?

    I don’t think I am famous and I do not aspire to be famous. To be very honest, I recently told my mother that I aspire to be happy, work hard and follow my passion. Whatever else follows would be the by-product of my effort. I like to stay unrecognised and I enjoy my privacy.

    1. What are your company’s goals?

    My company’s goals remain very simple – which is to evolve, reach and produce products that are globally accepted in the urban lifestyle space.

    1. Have you managed any company before Salud?

    Yes, I have managed my previous company – Myra wines.

    1. When did you start Salud?

    We started Salud beverages in July 2020.

    1. How do you deal with competition and how do you plan to better your product each time?

    We constantly evolve our products and their experience based on feedback we get from our customers. We try many ways to make our customers’ experience a happy one. Our goal is fully dependent on who we cater to, both in India and abroad. For us at Salud, the focus is always the customer and never the competition. We do not get worked up about competition as we feel there is enough space in the market for more brands to come and more customers’ needs to cater to.

    1. What changes have you made to strategy over the past few years?

    We have been around only for a year. We have been here only during the COVID times. A larger part of the product strategy has been about the sale at outlets. The focus has always been that. While creating a product of convenience during the pandemic, we saw that our consumers could take our gin refreshers home to their family and friends or who they felt safer to be around. This went perfectly well with our brand, as Salud always believed in being a socially responsible brand. Promoted drinking at the comfort of your home during the peak of the pandemic. The idea of having your own space was conducive to the product and the plan that we came out with.

    1. Which qualities do you look at in a new employee?

    Diligence, ability to focus on ideas, take ownership, ability to fall and get up, clear understanding of the vision, clear understanding of their role and pure passion for the brand that they work for.

    1. How much time did it take for your company to make a profit?

    We are still in the first year and we will not have details of the P&L in the current financial year. We look to be operationally profitable by 2022-2023 and hopefully profitable overall in the next three years.

    1. How do you advertise your product or service?

    We primarily use various digital platforms to market and advertise our alcobev product, merchandise and music,  Influencer marketing being a part of it. We also focus on our own on-ground activities and sponsoring music events, festive bazaars, weekend parties, these are the various ways of advertising our product.

    1. Are you looking at investors abroad? You already have investors here in India.

    We are not looking at investors right now since we are backed by the best team of investors and a venture capital company. Today we are moving onto our next phase, where we look at doing more with our footprints – which means expanding to more markets. Whether to add a manufacturing outlet in India or abroad is conducive to the money we raise. We are not specific to who the investor is as far it comes within the terms and conditions and it is legally bound. As long as it is right for the company, anybody and everybody are welcome.

    1. You mentioned expanding to a few countries like UK, UAE, Europe, Nepal and Sri Lanka. How come you are not considering Singapore and Hong Kong which can be your business hub?

    We are going to markets where natural interest has come in so far. The UK, UAE and Nepal have expressed a natural interest in helping us build our brand globally. While we have interest coming in from these markets, we should be able to cater to them first rather than going to a new market and building the brand from scratch with no help or support. Hence why these markets are first on our global checklist.

    1. How did you start Salud merchandise?

    Salud merchandise was conceptualised on the first day that we created Salud. We wanted to expand our brand beyond just alcobev and towards lifestyle. Our Creative Director has come up with this idea and is building on the same. We spent time designing it but we executed it only after we launched the brand.

    1. What is unique about your brand.

    It is what we bring to the table – the freshness of the concept and the freshness of the brand. 2.0, which is an amalgamation of what people’s life is before and after Salud. Along with this, I also think it is the convenience of the product, the freshness, the price structure and the look and feel are the interesting areas that people could enjoy.

  • Know more about Entrepreneur Izaan Khan

    December 22: Izaan Khan is one of the young, well-known and most celebrated Fashion Photographers and Film directors. Khan has an impressive clientele of big brands and labels. To mention a few, he has already worked for brands such as Adidas Originals, Mercedes-Benz, and Google for the campaign shoots. Along the way, he has worked for big designer labels and ace designers as well. Hailing from Old Delhi, India, Mr. Khan has documented subjects from A-list Bollywood stars, musicians, supermodels, and artists as well as subjects he has encountered throughout his travels.

    Alongside his practice as a photographer, Khan is the creative director and founder of “Freaky Mack – a boutique Advertising Agency, which started its journey in 2018 and is already making a mark in TVCs, campaign shoots and short films, films and stills production, creative direction, and brand strategy.  Khan’s creativity isn’t limited and as a side hustle, he has created logos for brands such as Times Fashion Weeks, India Fashion Awards, Entertainment Premier League, and many more.

    Mr. Khaan adds that “for him, camera is a vehicle on which he delivers his passion to produce stills and videos that stay with the viewer long after they see the shot. He strives to achieve this every time he picks up his camera. He is truly blessed to do what he loves every day. He is presently involved in 3 major filmmaking projects as a Director, 2 of short films which are already under post-production. The 3rd one is about to going on floor, and all 3 will be out by the mid of 2022. Additionally, he keeps on directing fashion films and TV Commercials. Having this tightly planned schedule It becomes a difficult thing to balance your work life and your private one. He tries to take one month out each year so that he can just run away from it all with himself. He tries not to work over the weekends unless he has a commission that is not in the city where he lives. Somehow, this arrangement works.

    He further adds that; He is very non-competitive person. The only person that he does compete with is himself. And that too every time he feels that he could have done better in a project or any shoot. Mostly, he concentrates on his own work and leaves the competition part to people who are not secure about their talent.
    When it comes to planning for the future Izaan either finds himself spending the life of a recluse in a cabin deep in the woods or he would be working hard for his dream project which is directing a high-budgeted science fiction movie. He has always been a fan of good, believable science fiction so he is waiting for the right project and the right time.