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  • Now, ART means SCIENCE! The disruptive new brand campaign of JK Cement WallMaxX wall putty

    The 360-degree advertising campaign is live across TV channels, digital, outdoor, radio, and social media

    Mumbai (Maharashtra) [India], October 29: As one of the premium Indian cement brand and the leading Wall Putty brand in India, JKCement has been at the forefront of innovation in its product offerings and marketing communication. Its marquee brand, JKCement WallMaxX, known for its, DeewareinBolUthengi tagline has released a new TVC titled #ArtManeScience with its iconic brand protagonist, Chhutkau painter.

    A partnership of over 12 years, Chhutkau painter has been associated with JKCement WallMaxX (formerly known as JK Wall Putty) to educate and bring awareness among painters and homeowners about the promise of beautiful and durable walls. In the new TVC, #ArtManeScience, Chhutkau collaborates with world-renowned scientist Dr. Bakshi to educate the consumers about the A-R-T of Science that gives your walls the world’s most long-lasting beauty.

    The company saw the need to reinforce the brand promise with a tangible differentiator showcasing the product’s superiority. They realized that now is the time to shift from generalized claims of beautiful walls to specific Reason to Believe (RTB) driven campaigns and communication. The inception of the campaign idea came after an Abrasion Resistance Test, which was conducted in their state-of-the-art lab. The team found out that the surface coated with JKCement WallMaxX Putty was relatively less effective while an external force of abrasion was applied on it.

    This is SCIENCE of ART – Abrasion Resistance Technology!

    Campaign Video – https://www.youtube.com/watch?v=NIrenWt0Yb8

    Business Objective:  To consolidate the global leadership position of JKCement WallMaxX Wall Putty by clearly defining the product advantages to prospective customers and loyal buyers.

    Communication Objective: To anchor on the popularity of our brand protagonist, Chhutkau Painter, and catch the TA’s attention and create a prominent brand recall with a captivating hook – ‘ART mane SCIENCE’.

    Insights: In order to test the efficacy of the chosen ‘art mane science’ campaign thought, as also the credibility of the ART mnemonic, the company went in for a pan- India qualitative market research. The larger objective was to also gauge the current perception of both painters and homeowners about the product and its current + emerging competitive universe. While the brand’s attributes were already clearly understood by the audiences, what was hugely exciting was the enthusiasm for ART as a credible brand promise. That sealed the deal for the new campaign idea!

    The campaign has been conceptualized by Basic4 and brought to life by Fullmoon Productions.

    Speaking on the launch of the campaign, Mr. Niranjan Mishra (Business Head, JK White Cement Business) said, “As JKCement WallMaxX enjoys a market leadership position in the Wall Putty category, it becomes important for us to constantly innovate and give our customers world-class product quality. Abrasion Resistant Technology is a testimony to our product’s superiority, and through the #ArtManeScience campaign, we will be able to communicate this unique value proposition.”

    Mr. Nitish Chopra (Head – Branding & Strategy, JK White Cement Business) said, “The fact that the idea ART Mane Science, actually stemmed from our product’s value proposition, was compelling enough to translate it into a successful campaign. Obviously, we also had the advantage to leverage the cult-like status of our brand protagonist, Chhutkau Painter, and catch the TA’s top-of-mind space, with the intriguing hook – ‘ART Mane SCIENCE’. But, what was particularly satisfying was the execution of this campaign – from the ART gallery set to the modern contemporary soundtrack and the hard work put in by the entire team. It all made the TVC film more compelling and entertaining to watch.”

    Target Audience: Primary-Home-owners, Secondary – painters/builders/ architects/ contractors/ owners of commercial properties.

    Media: A 360-degree media approach has been adopted

    • HSM News Channel & GEC in Television
    • Leading radio stations
    • OOH & on-ground activations
    • Digital- Social, Display, OTT, News & Publications

     About JKCements Limited:

    JKCement Ltd. is one of India’s leading manufacturers of Grey Cement and the third-largest White Cement manufacturer in the World. Over four decades, the Company has partnered India’s multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. JK Cement’s operations commenced with commercial production at its flagship grey cement unit at Nimbahera, Rajasthan, in May 1975.

    The Company has an installed Grey Cement capacity of 15 MnTPA as on date, making it one of the top cement manufacturers in the Country. JKCL is the No. 1 manufacturer of Wall Putty in the World and the third-largest manufacturer of White Cement globally, with a total white cement capacity of 1.20 MnTPA and wall putty capacity of 1.2MnTPA. JK White Cement is sold across 43 countries around the globe, and the Company has a strong international presence with two subsidies, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

  • Cyble Expands Presence in ANZ Region through Partnership with Capella Consulting

    Australia and New Zealand, October 29: Cyble, an AI-powered, Blackbird, Xoogler, and Y Combinator-backed, cyber threat intelligence company that empowers organisations with surface web, deepweb, darkweb monitoring and mitigation services, today announced a strategic partnership with Capella Consulting to spearhead Cyble’s expansion into New Zealand. This news follows the establishment of Cyble’s offices in Melbourne and Sydney, along with the appointment of Tim Youm as Cyble’s Regional Sales Director – Australia & New Zealand.

    This strategic partnership has been forged to address the growing concerns associated with organisations in the ANZ region being increasingly targeted by sophisticated and organised cyber attacks and also due to strong demand for Cyble’s products and services and deeply engaged in the cybersecurity partner ecosystem, Cyble is proud to announce that its new partnership with Capella Consulting is directed at growing and enhancing the delivery of cybersecurity services to organisations in New Zealand.

    Tim says, “Until now, most clients in the ANZ region have been raising concerns about the lack of visibility of threats targeting their organisation. This is further aggravated by the multitude of false-positive alerts while waiting for timely and relevant threat intelligence. This partnership will combine Cyble’s expertise as a global provider of threat monitoring and mitigation solutions with the expertise of Capella Consulting. The presence of Cyble’s dedicated ANZ region team of security researchers focused on the region will provide a significant advantage to this collaboration.”

    Founded in 2001, Capella Consulting is a known leader in New Zealand, providing clients with comprehensive IT and Cybersecurity consulting services.” Cyble is a global threat intelligence SaaS provider with the dedicated ANZ region researcher team, which enhances our Cybersecurity practice such as tech safe.nz to help our clients uncover their cyber risks in the surface web, deep web, and dark web to mitigate against sophisticated and organised cyberattacks,” said Eamonn Kelly, MD at Capella Consulting.

    “Capella Consulting is an ideal partner for Cyble. This new collaboration will enable Cyble to deliver valuable threat intelligence and provide innovative dark web and cybercrime monitoring and mitigation solutions to customers in New Zealand. This is in line with Cyble’s vision for enabling a stronger and safer digital economy in the New Zealand market. The collaboration strengthens our shared objectives of the development, education, and growth of our community of cybersecurity partnerships,” says Mandar Patil, VP- International Market and Customer Success at Cyble.

    Beenu Arora, co-founder and CEO of Cyble, says, “Capella Consulting has established longstanding client relationships in New Zealand based on the excellence of their services. This is an exciting strategic partnership for Cyble, directed at bolstering our efforts to better serve and solve the cyber risk challenges faced by clients in the region. We look forward to working with Capella Consulting to deliver the most timely and actionable cyber intelligence to the New Zealand client community.”

    About Cyble:

    Cyble is a global threat intelligence SaaS provider that helps enterprises protect themselves from cybercrimes and exposure in the surface web, deepweb, and darkweb. Its prime focus is to provide organisations with real-time visibility to their digital risk footprint. Backed by Blackbird Ventures, Xoogler and Y Combinator as part of the 2021 winter cohort, Cyble has also been recognised by Forbes as one of the top 20 Best Cybersecurity Start-ups, along with several other industry recognitions. Headquartered in Georgia, United States and with offices in Australia, Singapore, and India, Cyble has a global presence. To learn more about Cyble, visit www.cyble.com.

    For more information on this press release, please contact:

    Medha Roy Chowdhury

    EMAIL: Enquiries@Cyble.com

  • CINELAL, the New OTT Platform is all set to Launch with Original Content by Mrs. Alankrit Rathod

    Mumbai (Maharashtra) [India], October 29: CINELAL, an upcoming brand new OTT platform & the brainchild of a dynamic young woman entrepreneur Mrs. Alankrit Rathod is all set to launch with their 7 Over the Top Original Content for the OTT audience across the globe. Cinelal Chairperson Mrs. Alankrit Rathod mentions that the Teams will go on the floor with their creations shortly. Mrs. Alankrit Rathod also announces to the media the genres of their Original Content for the first time ever. The key genres Cinelal OTT platform launches with are Woman Empowerment, Political Drama, Romance, Suspense Thriller, Horror, Comedy, Crime as well as Social Fantasy.

    Mrs. Alankrit Rathod, Chairperson and Owner, Cinelal continues, “We are eager to serve our audiences with a delightful treat of 7 different flavours of genres. Our teams are working hard on curating the best content in every genre. We are aware that our audiences are sharp, their tastes have changed over years and have a thirst for good content these days and hence we are creating content specially designed to pacify their thirst for some really interesting, visually appealing and mentally satisfying content. We are confident our content will cater to the audiences of various age groups with fresh new creations and they would easily find their favourite styles within our range of content on our very own OTT platform, Cinelal.

    Mrs. Alankrit Rathod signs off saying, “Cinelal will surely make its way to the audience’s hearts with genres like Drama, Thriller, Suspense, Crime, Romance, Political Drama, Social Fantasy, Spy, Action and Comedy playing on our OTT platform.”

  • Astro Friend Chirag – Son of Shri Bejan Daruwalla had a wonderful Meeting with Hon. Governor of Maharashtra, Shri Bhagat Singh Ji Koshyari

    Mumbai (Maharashtra) [India], October 29: Recently, Astro Friend Chirag – son of astrologer Shri Bejan Daruwalla had a wonderful meeting and significant astrological discussion with the Honorable Governor of Maharashtra, Shri Bhagat Singh Ji Koshyari, at the Raj Bhavan, Mumbai. Along with the significant aspects of Vedic Astrology, they also exchanged words determining its value in an individual’s life.

    About Astro Friend Chirag

    Astro Friend Chirag is carrying forward the legacy of Astrologer Shri Bejan Daruwalla with utmost care and expertise. His dedication to the field of Astrology is undisputable. Very prominent faces from all across the nation are relying their trust in him when it comes to any astrological services. May it be a career, home, or financial issue; he derives his answers for it all. With the experience of around 12 years, he has contributed to the lives of many.

    For any online astrology consultation, Astro Friend Chirag can be contacted on email id – info@bejandaruwalla.com, or WhatsApp text on +919825470377. For more information, visit the official website – https://bejandaruwalla.com

  • Gulab Oils ropes in Malaika Arora as the Brand Ambassador

    The Bollywood Superstar will play an integral role in intensifying the brand’s reach across varied markets

    October 28: Gulab Oils, one of the leading manufacturers of edible oils in India, has roped in Malaika Arora as the brand ambassador. Gulab Oils has been serving the masses for more than five decades now and has been governed by its endeavour towards quality and trust. The brand has roped in Malaika Arora in line with an aim to encourage the masses to replace ordinary refined oils for cooking with naturally made cold-pressed oils as she has inspired many Indians to focus on their fitness journey.

    Keeping in mind the health and fitness, Gulab cold-pressed oils are naturally extracted using the traditional ghani method and cold-pressing helps in retaining the rich aroma and flavor of ingredients used, making it ideal for all kinds of Indian cooking. The collaboration with Malaika will help the brand to create awareness about the benefits of using natural products like cold-pressed oils and strengthens its reach among a widespread audience.Malaika Arora will play an integral role in intensifying the core messaging of the brand reach in the Indian market and promoting the brand at the national level. Gulab Oils has come up with an integrated campaign which will be led on the digital platforms. Malika Arora’s fitness level has been an inspiration for many in the different age groups, and this will help in creating a brand recall value and awareness in the category.

    Speaking on the partnership, Malaika Arora, an Indian Actress, said, ‘It is a pleasure to associate with Gulab oils which is one of the leading manufacturers of edible oils in India. As a collaboration, I will be endorsing the Cold Pressed Oil range that comes in 5 variants which are Groundnut, Sesame, Coconut, Extra Virgin Coconut and Mustard Oil. Hope to convey the messaging of healthy lifestyle and fitness in the society together!”

     Speaking of the collaboration, Dishit Nathwani, Director Gulab Oils, said, ‘Through this campaign and collaboration, we would like to convey the messaging of living a healthy lifestyle.  Our range of cold-pressed oils are naturally extracted, and we aim to encourage the masses to replace their ordinary refined oils and switch to cold-pressed oils. Also, we believe no one better than Malaika Arora could have been suited for this campaign, and we are glad to partner with her. She is the ideal face for our brand, being a fitness icon in the country.”

    Our mission is to add trust and value to our customers by ensuring good quality natural products; over the years, we have created high-quality edible oils and have seen an unprecedented acceptance not just in Gujarat but across the country.  Our range of oils stands testimony to the company’s customers and society.

    About Gulab Goodness:

    Gulab Goodness is our brand extension move, an initiative to bring products imbibed with nature’s goodness into your homes. We ensured that our R&D process was poised to invert this change, and thus we created our vertical of 100% natural products in its purest form. And this also led to our title ‘Goodness’ since that is what we wanted to imbue society with through our products.

  • Physiotherapy and Sports: Two of the Most Interdependent Phenomenon!

    October 28: While millions of people pursue a potential career in sports, they must also stay ready for all the risks and rewards in the process. Regardless of what sports you are indulged in, you are always exposed to some kind of injury or mishap.

    As you expand your participation in sports, you will also raise your chance of injury. And here is where the physiotherapist comes in. People who participate in sports regularly should be required to see a physiotherapist on a regular basis, not just to treat but also to avoid injuries and difficulties.

    Mohsen motamedian, one of the most perceived sports physiotherapists in the USA, entirely agrees with the same analysis. As per him, you cannot imagine your survival in any sports without dealing with the right and most qualified physiotherapist.

    Right from helping you in post-training recovery to the management of any injury, a physiotherapist is right there to support and guide you at every instance.

    The following are five reasons why you should seek the services of a sports physiotherapist:

    Treatment of random muscle injuries

    Sports injuries and injuries resulting from surgical interventions or treatments are the most prevalent reasons for seeking the assistance of a sports physiotherapist. These professionals have completed the necessary training and are permitted to utilise non-pharmacological procedures in the rehabilitation of his or her patients.

    Bad posture causes a high percentage of people to have issues and back discomfort. Most of us spend a significant amount of time seated in front of a computer or smartphone, unaware of how detrimental this is to our health. this habit further leads to low back and neck pain, which can develop into more extensive and severe difficulties in the future.

    Keeping the probability of an injury at bay

    It is vital to pay special attention after recovering from an injury in order to avoid re-injuring the same injury or allowing it to deteriorate into tendinopathy. Tendinitis recovery may seem easy, yet it can prove to be a highly time consuming a stressful process.

    Your physiotherapist may be able to help you by using percutaneous electrolysis therapy on the affected tendon. It is critical to keep track of the patient even after they have recovered in order to ensure that the damage does not recur. PTE is a type of percutaneous electrolysis therapy that is used to treat tendinopathies.

    Besides this, a sports physio got a list of other tricks and techniques to treat any kind of sports injury or issue. Yet, it all depends on the quality and qualification of the physio that would come into play during all such instances.

    Putting through a streamlined physical activity plan

    As per Mohsen motamedian Physical activity is highly beneficial to our health, but it can result in lasting damage if done incorrectly. Find a physiotherapist who can assist you with a well-balanced fitness programme; ensuring that the exercise is performed correctly and beneficial is the most straightforward approach to avoid injuries.

    PTE Inertial Concept is one of the greatest ways to make a workout monitored by a professional. Because of the enhancement of the concentric and eccentric phases of the exercise and the ability to increase the weight on the activity, it allows you to undertake functional training by replicating sports gestures, bodybuilding, prevention, rehabilitation, and recovery from injuries.

    Proper monitoring of your lifestyle 

    Regardless of how disciplined and dedicated you are. There’s always a chance of a slight mistake during your training routine. We all make mistakes that can harm our health in some way, whether it’s mentally or physically.

    That’s where a physical therapist can monitor you on a regular basis to ensure that you are in good health and that you are carrying out your daily activities properly. Besides giving you handy tips in the same regard, the sports physio can also create a detailed plan to help you in the desired training routine.

    Final word

    No matter what sport you are playing or aspiring professional, you are constantly exposed to random sports-related injuries and strains.

    Hence, it’s always advisable to keep a trained and qualified sports physiotherapist by our side who can care for your overall health and wellbeing.

    No, while you start your search in the same context, always approach the right sports physiotherapist.

  • Thousands of Students Appeared for Super 50 Scholarship Exam

    New Delhi (India), October 28: Under the Super 50 programme, PACE IIT & Medical has endeavoured to provide free of cost, quality education to 50 meritorious students across schools in the Delhi-NCR region. To qualify for the scholarship programme, thousands of students from the government, as well as private schools, took the Super 50 exam on October 24, 2021.

    Keeping in mind the convenience of the students, the exam is being conducted on two different dates. The second date for the exam is November 14, 2021. Also, students can choose between the offline and the online medium to take the exam. The results will be declared within a fortnight. The interested students who wish to appear for the exam can register on www.pacesuper50.com.

    The selected 50 students will be trained for competitive exams such as JEE (Main & Advanced), NEET, NTSE, Olympiads, et al, by the faculty at PACE IIT & Medical to fulfil their dreams of becoming future national leaders in the field of Science, Engineering, and Healthcare. These students will be trained free of cost, irrespective of their financial capacity.

    The aptitude test that was conducted is specifically for students of Classes 8th, 9th and 10th. The aim of the Super 50 initiative is to prepare the selected students for the most prestigious national level engineering and medical entrance examinations such as IIT-JEE and NEET. Students aspiring to participate in Olympiads will also benefit from the Super 50 initiative. PACE IIT & Medical, a leading brand with an educational legacy of over 22 years, has taken this initiative as part of its CSR.

    Mr Praveen Tyagi, Managing Director, PACE IIT & Medical, said, “On the basis of phenomenal results of Super 50 winners in the competitive exams, we expect more than one lakh students to compete for this prestigious programme. The selected 50 students will be given the opportunity to enhance their talent under the guidance of the top-notch faculty of PACE IIT & Medical and avail the chance to fulfil their dreams of becoming Engineers or Doctors.”

    “We strongly believe that education is the most powerful weapon to bring the desired change and contribute to the society at large, and we feel immensely proud to have such power in transforming the lives of all deserving students,” Praveen Tyagi added.

    The institute has been regularly promoting such educational initiatives. Previously, they successfully accomplished, ‘Super 50’ all-girls batch in collaboration with the Women and Child Welfare Department of Maharashtra (2014). Continuing the same, Udaan was undertaken by the HRD Ministry, Govt. of India in 2015, to train meritorious girls across India for an engineering-specific competitive exam which was conducted online from the CBSE Headquarters Delhi.

  • Queen Fitness Launches Super Fine Sports Supplements Brand Called QF

    October 28: Starting a gym or running a fitness clinic is not an easy task as it involves lots of challenges, but the founder and co-founder of the gym come fitness clinic, Dr Prashant  Mistry and Binita Kumari, had a positive attitude right from the beginning and they started their own fitness clinic called Queen Fitness, located in Valsad- Gujarat with the aim of creating awareness among the women so that they learn to follow proper nutrition that the body needs in a day to day routine which would help them to lead a healthy lifestyle. Along with that, they also believe in motivating their clients so that they reach optimum levels of health and physical well-being.

    Dr. Prashant Mistry is a physical therapist and has trained many celebrities as well as athletes to achieve their desired goals as well is the author of the book FUEL and FUEL 2.0. Binita Kumari is an international female bodybuilder, and she has transformed her body under the expert guidance of Dr. Prashant Mistry.  She had secured 5th place in Amateur Olympia (international bodybuilding competition), and along with that, she has played many state level as well as district-level competitions like Gujarat Shree and South Gujarat Women’s physique. They have been in this field from quite a few years, and the core focus of their work is on health, fitness and nutrition, as well as injury prevention treatment. They have turned their passion into professionalism with the vision of educating clients to pay attention to their bodies function and not just follow fitness fads and trends, which can turn out to be harmful.

    Queen Fitness, through its dynamic exercise programs, has successfully treated many clients and athletes who were dealing with various health issues as well as injuries and has surely created an impact through the fitness services that it offers. Today Queen Fitness has started its unique range of sports supplements with the brand name called QF and, within a short time span, has gained popularity and happy feedbacks. The unique thing about these supplements is that they are plant-based and made from fermented corn with no fillers.

    For more information, you can visit at http://prashantbiomechanics.in/

  • Cappella Educore expands student housing footprint with new acquisition in Bengaluru

    New Co-CEO Anuraag steers investment with AnaCap to acquire a 1000 student bed facility from IFIM Institutions in Electronic City of Bengaluru

    Hyderabad (Telangana) [India], October 28: AnaCap Financial Partners (“AnaCap”), a leading specialist mid-market private equity investor and Cappella Educore, the dedicated education infrastructure (“Edu Infra”) vertical of Cerestra Ventures, have acquired student housing assets from Bengaluru-based IFIM Institutions (“IFIM”), operated under the aegis of Centre for Developmental Education.

    Sitting within AnaCap’s mid-market sweet spot, the transaction involved the acquisition of 1,000 student beds, including a combination of existing and a pipeline of new beds fully underwritten by IFIM. Located in Electronic City, Bengaluru, the student housing campus is spread across ~2.5 acres and is within walking distance of a Business School, a Law School and an undergraduate college comprising over 2,500 students. Established in 1995, IFIM is a privately owned group of Educational Institutions based in Bangalore, offering over 30 courses and ranked amongst the best business schools in India.

    India has ~34 million students in the higher education space, more than double the size of the mature student housing markets in the West. Given the lack of sufficient supply, partnered with strong demand from a growing millennial student population, the market is witnessing an influx of organisations looking to capitalise on the student housing opportunity.

    This marks the second student housing investment in the last 12 months where AnaCap is partnering with Capella Educore, forming a strategic partnership to focus primarily on K-12 school and student housing assets across India.

    Rakesh Balasundaram, Investment Director at AnaCap, said, “This investment underscores our commitment to the Indian student accommodation sector, complemented by long-term strategic partnerships with multiple education institutions.”

    Anuraag Jhunjhunwala, Co-CEO of Cappella Educore, added, “Cappella Educore is proud to be the partner of choice for two well-established institutions, AnaCap and IFIM. The latest acquisition is in line with Cappella’s strategy to acquire institutional quality student housing assets underwritten by universities. With the rapid recovery in student housing occupancy to pre-Covid levels, these education-related assets continue to demonstrate strong resilience.”

    Sanjay Padode, Chairman of IFIM Institutions, also commented, “This transaction represents an exciting opportunity for the Group to smoothly transition to an asset-light model and secure capital for expansion opportunities.”

  • Shimla in Himachal Pradesh is Home to India’s First Oxygen-Rich Homes at Amila Hills

    Himachal Pradesh (India), October 27: The scenic town of Shimla in Himachal Pradesh boasts of India’s first real estate project where one can find oxygen-rich luxury homes at the height of 6,510 feet.

    Amila Group, a reputed real estate company, has established India’s largest and well-organized hill development project known as ‘Amila Hills’, which is 16 kilometres away from Shimla, with the government permitting the private builders to come up with various projects.

    Situated in the outskirts of Shimla, Amila Hills comprises a 5-star hotel-cum-health resort spread across 19 acres, luxury residences spread across 35 acres and boasts of world-class amenities like high street shopping areas, a temple, a helipad, a world-class clubhouse, age-friendly nature trails, etc.

    Other amenities at the Amila Hills include medical evacuation via helicopter, heated flooring with rooms, staff quarters, friendly environment and facilities for physically challenged, etc.

    The luxury residences have been so designed that they receive 60-70% sunlight throughout the day, minimising electricity consumption by almost 30%. All the structures within the project are planned as Leadership in Energy and Environmental Design (LEED) Platinum rated—a green building certification program used worldwide and Indian Green Building Council (IGBC) registered. The project has been sanctioned and approved under the Real Estate Regulations Act (RERA).

    Mr. Yashpal Agnihotri, Managing Director & Founder of Amila Group, along with Ms. Gunjan Agnihotri, who is responsible for the execution and vision behind this project, aims to bring a new vision to residences, unlocking innovation in every aspect of the experience.

    The Amila Hills gated community is a unique panoramic development based on the concept of scattered homes, and the architectural style aims to create a true connection with Nature that reminds people of the good old days when life was so much more than a city hustle.

    “With all that the world has gone through owing to the COVID pandemic, a noticeable shift has been observed in real estate buying behavior. People are more tuned towards purchasing luxury long-term real estate assets as they have more time to spend at home. Today, with increasing purchasing power, buyers continue to invest in the luxury real estate sector and have begun gravitating towards homes with not only the finest amenities but also ones that promise the quality of life unattainable within cities,” said Mr. Agnihotri.

    Mr. Agnihotri added, “Built by a team of professionals including a top-notch architectural firm, MEP consultants, and landscape designers, the work that has gone into this project aims to create a new benchmark for hill development, globally.”