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New Delhi (India), October 27: The country’s young generation will now be able to express their creativity through short videos. Girish Wankhede, a well-known entertainment professional and trade analyst of mainstream cinema, has announced the December 4 launch of the ‘Jai Bheem’ mobile application in India, allowing users to record, discover, and share short videos.

“JAI BHEEM’ is a short videos application that hones the skills of the youth in small towns that don’t get the opportunity to express their creativity. It will shape their careers by sharing the revenue with those whose videos go viral. It is an opportunity for youth offering them a career in entertainment as well as it makes them our ‘Revenue partners’,” announced Girish Wankhede.

The app maker claims that ensuring data privacy has been the priority with all the data stored on servers in India. The app also allows creators to enjoy full ownership and control of their videos, which they can download, anytime they want. Jai Bheem App is fully developed by an Indian team.

The teaser launch event of the JAI BHEEM app was recently held amidst huge fanfare in Dubai in the presence of top Bollywood stars and corporate bigwigs, with comprehensive International media coverage.

Mr. Girish Wankhede also unveiled the motion creative of the Dhamma Chakra Pravartan diwas’ especially created by the App Team that fetched stupendous applause from the press persons. Along with Mr. Wankhede, Mr. Aman Kamble of Awaaz India was also present on occasion.

Answering a volley of questions from the excited media, he also clarified that this app would not only talk about entertainment; it will also be focusing on ENTREPRENEURSHIP apart from ENTERTAINMENT.

JAI BHEEM app’s tagline is – UNLEASH YOURSELF, as it intends to create a bridge and motivate the youth to unleash their talent in a better and constructive form. This App will add on aspirational value as well; it will engage them in more creative pursuits.

Girish Wankhede is an Entertainment Professional and renowned Trade Analyst having experience in Mainstream Cinema for over two decades. He was recently awarded Kala Gaurav Award 2021 and is also the recipient of this year’s Midday International Icon Award held in Dubai as the Best Movie and OTT Trade Analyst.

Dubai (UAE), October 27: “SOS Nitelife”, Synergy Of Services Nitelife Private Limited, is a 20-year-old Events & Promotions Company based in Mumbai, India, hosted a Soft Launch with HNI Networking Dinner at “Great Ballroom”, Le Meridien Dubai Hotel & Conference Centre, Dubai, on 23rd October 2021’. This said, the event was Exclusively Hosted by “Ms. Lina Ingle”, Director/Founder along with “Mr. Chand Seth”, Chairman & Managing Director of “SOS Nitelife”, “Synergy Of Services Nitelife Private Limited”, Events & Promotions, as a Curtain Raiser for their 4 Intellectual Properties (IP’s) “SOS NITELIFE”, “DESI HOMES”, “QUEEN OF MASHUPS” & “KING OF MASHUPS”.

The event was graced by Chief Guests of Honour MR. BU ABDULLA, Chairman of Abdulla Group & Mr. ZEUS DAMANIA, Director Sales, Hircorp Real Estate, Dubai.

The event was attended by both HNI’s from INDIA & the UAE. The few to name were Mr. Agnelo Rajesh Athaide, Mr. Mukhtar Qureshi,  Mr Sanjay Devnani, Mr. Vijay Ahuja, Mr Jatin Shah, Mr. Subhendu Das, Mr. Mohan H.T, Mr. Hiren Sanghani, Mr. Bernard, Mr. S.Vakil, Mr. Pankaj Borele & Mr Ram Kharpuriya From India & From UAE Were Mr. Mustafa Saasa, Ms. Dipali Patil, Mr. Tariq, Mr. Rajesh Patil, Muhammad Asif Jabbar, Mohammed Iqbal Butt, Madam Sadaf Javaid, Mr Javaid, Madam Reshma, Mr. Ketan Rajani, Madam Smita Mohta, Mr. Z. Ahmad, Mr. Zafar Ali Khan, Mr. Asif Choudhry, Mr. Rajesj Ramachandran, Mr. K. M. Sundaram, Rj Nivi, Ms. Shweta Subram, Mr. Ranadil Mizan, Fatima Hajjaj, Dr. Paul Prabahar., etc.,

The main purpose of this Networking Dinner by “SOS Nitelife” – “Synergy Of Services Nitelife Private Limited”, is to make a mark of its own Presence, to Explore & Expand its Wings by Opening Offices all across UAE.

Ms. Lina Ingle, Director/Founder of “SOS Nitelife”, said, “The Networking Dinner Event was Amazing & has opened up more Gateways for future Business Opportunities to Explore the UAE Market by creating a Niche Market for our self, thus creating Benchmarks, reaching New Heights & New Goals in the near Future in UAE.

We had VJ RAM, our Visual Effects Expertise specially flown from Mumbai, India for this said Event, & would like to thank him too for his Best Graphics & Videos Display.

To JOIN HANDS with our Company “SOS Nitelife” & Master Franchisee ship Open for our 4 Intellectual Properties (IP’s) “SOS NITELIFE”, “DESI HOMES”, “QUEEN OF MASHUPS” & “KING OF MASHUPS”, Call +91 98200 11180 / https://www.sosnitelife.com/

October 27: A journey of belief that has now turned to success due to hustle by a lot of many people and now inspiring crowd is none other than Atchut marketing company which was started three years ago by Mr. Akshay Atchut Fadte. The journey in itself is an inspiration because the success of this company is the outcome of the perseverance, dedication and sacrifice of Mr. Akshay along with his father Mr. Atchut Fadte & his family

This company started with an innovative social media advertising concept which is the first of its kind. It is unique yet effective. From an advertising platform today to a digital agency providing all digital services from graphic designing to drone shoots, one can find it all under one roof.

In this journey, his Father, Mr. Atchut Fadte, has also played a major role in shaping his life, be it completing education and being a major support system towards the dream.

Mr. Akshay Atchut Fadte has a unique journey also because he has made it so far through by a constant belief and dream of being able to do something in spite of facing trolls, depression, financial issues, and most importantly, being handicapped. He turned a dream into reality, overcoming all odds with the help of his mentor, who was a constant guide in his life that is Mrs. Ketaki Gadekar.

Today this company is the first Goan agency to do celebrity collaboration for business promotion and has expanded its client base to other parts of the country like Delhi, Mumbai, Bihar, Bangalore etc. Their aim is to become 1st Celebrity Management company in Goa and achieve skies.

This journey is indeed an inspiration to the new generation as well as people who have lost faith in themselves as Mr. Akshay Atchut Fadte says, “nothing is impossible if you have the will to achieve your dreams,” and this story defines hustle leading towards success.

Jaipur (Rajasthan) [India], October 27: 121 Finance, an RBI registered NBFC, focused on Short Term Working Capital Finance, has become one of the first lenders on GeM SAHAY and hence one of the earliest adopters of OCEN (Open Credit Enablement Network). This Government e-Marketplace SAHAY initiative brings a complete financing solution for sole proprietors to avail instant, frictionless financing to help fulfil government orders. With this, 121 Finance joins ICICI Bank and UGRO capital on this platform.

121 Finance has built a proprietary technology stack that can provide end-to-end digital loans as low as Re.1. Passionate about Working Capital Management, Dr Ravi Modani founded 121 Finance, now present in 86 cities across the country. 121 Finance offers various innovative products ranging from Invoice Discounting to Factoring; Purchase Finance to Credit Coverage solutions like 121 Smart Credit as Channel Finance from Distributors to Dealers.

GeM Sahay opens up a multibillion-dollar opportunity with almost 50 lakh products, a transaction value of Rs.147,000 crores, and 29 lakh registered suppliers. “Going live on GeM Sahay also opens a huge opportunity to act as co-lending partners and tech-enabled lending partners to various banks. Being able to disburse a loan in less than 10 minutes of the application being made is a showcase of the technical competence, agility, maturity, and disruption in Trade Finance with innovative, customised solutions. 121 Finance uses its own proprietary algorithm named RACE(), which is based on machine learning to enhance the deliverables and also underwrite risk, without the involvement of human emotion.”, says Dr. Ravi Modani, Founder & CEO, 121 Finance.

Shri Prashant Kumar Singh, CEO Government eMarketplace, says, “It is great to have 121 Finance onboard to provide cash flow based loans. Purchase order financing will help MSMEs accept larger purchase orders and hence provide a boost to economic activity.”

“Saksham” helps financial organizations get onboarded to the Account Aggregator ecosystem swiftly

Mumbai (Maharashtra) [India], October 26: The Indian financial sector has ushered in a new era with the launch of the Account Aggregator (AA) ecosystem. This will help financial organizations launch innovative services and empower customers to digitally access and share their financial data in a secure and efficient manner.

To become a part of the Account Aggregator ecosystem, participant organizations such as FIPs, FIUs, and AAs must adhere to ReBIT guidelines for API & functional flow.

Aujas Cybersecurity is an empaneled vendor with Sahamati, a non-profit industry alliance for the Account Aggregator ecosystem. Sahamati has designed a conformance assessment test plan and empanelled certifiers to provide self-service tools to participants. Aujas has developed a framework to conduct certification tests for participating organizations (FIPs, FIUS, & AAs) of the AA ecosystem.

“The AA ecosystem, like the UPI, is the next significant innovation driving India’s new data governance paradigm for the financial sector. This initiative will significantly improve transparency, speed, enhance customer trust, and control financial fraud. It will also enable financial services entities to quickly create new financial products and increase their market share,” said Dr N Muralidaran, Chairman, Aujas Cybersecurity Limited and Executive Vice Chairman, NSEIT Limited.

With its newly launched cloud-based product – Saksham, Aujas can quickly certify the participating entities for API specification and functional flow compliance, including completeness of implementation.

Saksham is an automated, self-assessment API certification kit equipped with an intuitive user interface, enabling users to meet the certification criteria hassle-free.

The SaaS version of Saksham is ideal for any entity, regardless of its scope of the scale of business. Cloud-based Saksham is faster and ensures a more efficient onboarding process. The version can be adopted as a subscription-based model and provides a best-in-class, seamless testing experience for prompt results. Saksham eliminates the need for extensive infrastructure, expensive hardware purchases, software licensing, provisioning, and maintenance. It can be accessed 24×7 and is highly secure. Saksham uses secure communication channels to connect with entities.

Saksham has enabled financial organizations such as IndusInd Bank, Axis Bank, Bajaj Finance Ltd, OneMoney, NADL, CAMSOnline, Finvu, and others to successfully get onboarded to the Account Aggregator Framework Saksham is here to facilitate a seamless, no-frills certification process for every organization eager to be part of this Indian financial revolution.

About Aujas Cybersecurity

AujasCybersecurity is an enterprise security service provider for organizations across North America, Asia Pacific, and EMEA regions. Aujas has deep expertise and capabilities in Identity and Access Management, Risk Advisory, Security Verification, Security Engineering & Managed Detection and Response services. By leveraging innovative products and services, Aujas helps businesses build and transform security postures to mitigate risks. The service focus is to strengthen security resilience by minimizing sophisticated attacks and threats while offering 360-degree visibility and protection across enterprise infrastructure.

For more details on the Cyber Defense Center, do get in touch with Aujas security experts at contact@aujas.com

October 26: Dalmia Bharat Parivar yet again made waves recently with its maiden retail venture, Hippo Stores. India’s first one-stop-shop for building products @ wholesale rate, Hippo Stores, is an intelligent aggregation of building products brands through a chain of megastores. Starting with its first megastore at Mayapuri, New Delhi, Hippo Stores has already disrupted the unorganized market of Building and Construction material, which is set to record a CAGR of 15% to reach INR 29,782.2 billion by 2024. With the launch of its first 360 degrees integrated marketing campaign, the brand has already made its mark. While the growth in online traffic is eye-popping 6157%, the inbound calls to their call centre have grown by 1178%. This is just the beginning; their digital film campaign comprising of 11 films is recording an average CVTR of 45%, compared to the average CVTR of 15% – 20% that is considered very high and super successful. These remarkable numbers have reflected well in the growth of revenue which, when compared with that of June, has seen a leap frog jump of 277% in September.

This dream start for Hippo Stores is a result of months of preparation and work that went in the shaping of the brand, its personality and perception, brand promises, and consumer take home. Ranjan Das, MD of their Marketing and Creative Agency, Apppl Combine, says, “Hippo Stores has been one of most exciting opportunities as well as a challenge as a marketer. The toughest part was simplifying the brands proposition and messaging while making it appealing for its three inter conflicting target audiences, i.e. the Re-seller (B2B), the Contractor (B2B) and the Independent Home Maker (B2C). All of them traditionally transact with each other and are customers or suppliers to one another, and have conflicting interests. Our marketing campaign needed to attract both B2B and B2C customers under one roof, making them believe in the brand and unlock the various benefits they could draw from this new disruption, Hippo Stores. All 11 of our Digital films have done the magic. Even though each of them is almost 1 min long, the highest CVTR is as high as 60%, meaning, way more than half of the viewers who came across our digital films, instead of skipping it, like most of us do, watched it till the end. This is unprecedented. The storytelling is very engaging. We used humor at its subtle best, communicating every USP through a unique slice of life stories between husband and wife for B2C and a father and son duo for B2B films. Rashi Das, Business Director, Apppl Combine adds, while jingles during peak hours through all popular FM stations is working as a constant reminder and base, the print campaign is an intelligent extension of Digital Films. Telling the brand story in parts, every weekend, through full-page newspaper ads, we started by claiming our pole position of being India’s First One-Stop-Shop of Building Products Wholesale, followed by ads giving customers an indirect tour of the store. We used different store images in the background of the B2C characters, giving the TG a glimpse into the 50000 sqft store retail store with 160+ brands, 250+ categories and over 12000 products on their retail display. Moving the weekend storytelling through full-page ads to more compelling and pocketable USPs like wholesale price, product comparison, product experts, our strategy is to strengthen the tangible bond with our customer base through measurable benefits. Ranjan Das adds that retail space design and Retail Branding by Apppl Combine is experiential and engaging, connecting equally well with B2B and B2C customers sets when they visit the store after engaging with our digital films, radio jingles or print ads.

While Amit Garg, CEO Hippo Stores, is excited with the result of the marketing campaign, Munir Suri, Head Demand Generation, Hippo Stores, elaborates, ‘Ensuring a direct and un-layered brand communication was imperative as our TG was so varied. Apppl Combine, our marketing agency, has done a brilliant job of strategizing with our team and giving word, voice, visuals and films to our launch and continuation marketing campaign.

Bangalore (Karnataka) [India], October 26: AstroPay, the global leader in online payment solutions, is pleased to announce that for the first time, it is sponsoring a cricket team which will participate in the International Cricket Council’s T20 World Cup being held in the United Arab Emirates and Oman from 17 October to 14 November 2021. The business has partnered with the Sri Lanka team for the global cricket tournament.

As part of the deal, AstroPay will have its logo printed on the Sri Lanka team’s jersey, in the leading arm, and in the front of their training bib, and the business’ logo will also be displayed on the team’s website and social media channels.

Mikael Lijtenstein, CEO of AstroPay, said: “While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches.

“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”

“We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with Sri Lanka National T20 Team during the ICC Men’s T20 World Cup,’’ said Ashley De Silva, CEO of Sri Lanka Cricket. 

Visit www.astropay.com