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  • Nowofloan Transforming Lending Business with Loan Approval in 30 Minutes

    Surat (Gujarat) [India], September 14:  Surat-based digital lending platform Nowofloan.com is revolutionising the lending business. The startup has tied up with multiple banks and Non-Banking Financial Companies (NBFCs) to launch a membership card that can allow members to get loan approval digitally in just 30 minutes.

    Since its launch on 24th July 2019, Nowofloan.com has emerged as the most trusted multiple bank loan offer membership card provider. The membership card allows loan seekers to approach various lending institutions through the platform and avail of quick loans of up to Rs. 15 lakh at attractive interest rates.

    Through its specialised lending process and multiple tie-ups, the platform has served more than 10,000 customers in a short span of 10 months.

    So how does the process work? Individuals or businesses looking for loans submit the necessary documents digitally on Nowofloan.com. The platform, in turn, prepares a file and forwards it to multiple partner banks and NBFCs, who match the prospective borrower’s profile and give the loan approval. In many cases, more than one lender is willing to lend, giving the individual or business the choice to pick the lender.

    “Getting a loan is a time-consuming process as it involves approaching the bank or NBFC, submitting loan documents, seeking approval, submitting more documents if the loan gets approved, before getting the funds in their account. Through Nowofloan.com, loan seekers can reach out to multiple lenders simultaneously with minimum paperwork and get loan approval in 30 minutes,” said Mr. Arvind of Nowofloan Service India Private Limited.

    Another key benefit of the membership card is that the CIBIL score gets affected every time a loan seeker approaches a lender. But, with Nowofloan, the file is opened only in banks or NBFCs where the profile matches, and hence there is no adverse impact on the borrower’s CIBIL score.

    “The primary objective of Nowofloan.com is to provide excellent customer experience, personalised customer service, and scale up lending business through digitalization,” said Mr. Arvind.

    Nowofloan.com offers two types of membership cards for prospective borrowers, one a Premium membership car for personal loans and the second a Platinum membership card for business loans. The card allows users to seek loans on the portal and also offers them attractive referral payouts. The users also get ten years of free consultancy on getting loans.

    The platform has also launched a channel partner card that allows members to earn extra money in commission on every approved loan file sourced through them.

    “Around 1,000 loans are being sanctioned through Nowofloan.com  every month now. But this is just the beginning, and we aim to process many times more applications going ahead,” added Mr. Arvind.

     

  • Business Consulting Company Synosho Launches 90 Days Business Transformation Program Pan India

    Jaipur (Rajasthan) [India], September 16: The Covid-19 pandemic took a toll on the businesses. Small-scale businesses were the most affected, while numerous startups were shut off. Synosho, a Rajasthan-based company, has been helping several small-scale businesses expand their sales during the pandemic. Synosho has launched a 90 days business transformation program that aims to help small scale businesses have a low-cost strategy, target the right audience, and use the right tools to scale their business.

    Synosho provides the necessary aid to homemakers and small-scale businesses with meagre knowledge about online transactions and marketing. Lack of proper marketing was the crucial reason for these businesses to shut off or not able to grow. Synosho assists them with proper guidance from experienced growth hackers.

    The company’s primary tools, including the strategy planner, works towards developing the right low-cost strategy that would help boost the company’s sales. Basing on a vast database, Synosho suggests the right target audience for B2B and B2C sales based on the approaching business.

    Synosho continues to help people grow their businesses alongside employing several homemakers. With a belief to provide the right tools for running a business successfully, the company assists its clients in different ways, including providing proper guidance to people from a non-technical background and improving the sales by implementing the appropriate marketing strategies, amongst others.

    Scaling an existing business by providing proper guidance is what Synosho works for. Mr. Aashish Jain, the founder of Synosho, says that developing a business is similar to raising a child. Mr. Jain-led Synosho started assisting small-scale businesses, startups and homemakers since the last lockdown in India.

    At present, the company already helped more than 1600 small scale businesses through their business transformation program in boosting their sales by going online. Numerous women are being provided stable employment and the facility of working from home. Alongside scaling different businesses, Synosho also assists in setting up payment gateways for the businesses. Various clients from the company now have licenses and collaborations with different eCommerce platforms.

    Right from helping the businesses grow to improve their sales, Synosho provides different services delineated on its official website. The company also claims to provide a 90-day guarantee for its business transformation program. Moreover, several startups and small-scale businesses also seek guidance from Synosho to find potential buyers based on their products and services.

     

  • A Stellar Association: Stellar Search Joins the ECI Group Network

    Stellar Search joins the ECI Executive Search Group as a partner for their International Network in India

    New Delhi (India), September 14: With its 50-year legacy, ECI is one of the world’s foremost global networks of retained, boutique Executive Search firms. The network comprises of 11 independent companies across the world, each with sterling, solid reputations within their own domestic markets. With Stellar Search, ECI will add to its portfolio one of India’s most prolific independent firms, allowing their global clients on-ground access to Executive Search services in this fast-growing economy.

    The Chairman of the ECI Group, Marcus Meyer, said on occasion, “We are delighted with our expansion in India and in welcoming Stellar Search to our network. We have a new member that is highly respected in this market; Shailja and her team, who make a difference in adding value to their clients, will undoubtedly add to our strength in the region and with her high calibre team, ECI Group will have strong capabilities in the Indian Market. We will keep on providing the highest level of quality for our clients, thanks to tight cooperation between our 19 offices in 11 countries.

    Shailja Dutt, MD and Chairman of Stellar Search added, “We at Stellar Search look forward to our association with ECI and building a strong collaboration with like-minded organizations and leaders. I am delighted to provide our clients access to on-ground Leadership Advisory services in the markets serviced by the ECI network and the thought leadership provided by our collective.”

    Unique in their approach, ECI via its members’ local teams, works closely with clients’ leadership to create a unique research and leadership consulting strategies tailored to fit every individual mandate’s exact circumstances and nuances. The consortium has thus cemented their 50-year legacy with their insightful global perspective and multi-disciplinary verticals.

    Welcoming Stellar Search to their Global Membership via ECI, Patrick Rooney, Managing Director of the AESC Asia Pacific & Middle East commented, “Stellar is a firm committed to recruiting diverse and transformative leaders to drive change in the markets they serve. We congratulate ECI Group on their expansion in Asia, just as we are delighted to welcome Stellar into the AESC community of quality.”

    On being empanelled as a Global Member for the Association of Executive Search and Leadership Consultants (AESC), Varun Sinha, Senior Partner at Stellar Search adds, “We are delighted to be accepted into the AESC which comprises the very best in Executive Search across the world. This reaffirms Stellar’s credentials, as an independent firm with a global reach, delivering to the gold standard of search, internationally.”

    About Stellar Search: 

    Stellar Search is a global leadership advisory firm, specialist in executive search since 2002. They have been the harbingers of change for over 1000 companies across the globe, from Global Fortune 100 firms to mid-sized, fast-growth organizations and entrepreneurial start-ups. Since their inception, they have been passionate about creating leadership teams that deliver sustainable value for clients across multiple industry segments. Their intrinsic values, a thorough understanding of the industry, robust and integrated processes, and cutting-edge patented technology platforms come together seamlessly to provide effective executive search solutions for leadership talent acquisition.

    With a key focus on Executive Search, Stellar’s portfolio of services includes:

    • Leadership Assessment
    • Leadership Development
    • Executive Coaching
    • Personal Branding for Leaders

    For more information, visit: LinkedIn Page: https://www.linkedin.com/company/stellar-search/ and Website: https://www.stellarsearch.com/

  • Prologic To Rope in 1 Lakh People under Its GST Suvidha Kendra Programme

    The programme aims to create employment opportunities in semi-urban and rural areas and make GST compliance easier for small businesses.

    New Delhi [India], September 15: Leading fintech Prologic Web Solutions aims to enrol 1 lakh people in semi-urban and rural areas under its first-of-a-kind ‘GST Suvidha Kendra’ programme and help them turn entrepreneurs.

    The limited period programme aims to digitally and financially empower 1 lakh, rural entrepreneurs, across the country. It has been launched at a time when the Covid-19 pandemic has led to massive job losses across businesses and loss of livelihood for millions.

    “People have lost their jobs because of the pandemic. The situation is especially worrying in semi-urban and rural areas where employment opportunities are few. The GST Suvidha Kendra is a unique initiative that can help address the challenge of employment generation. We aim to rope in at least 1 lakh entrepreneurs in the next 24 months and help them set up GST Suvidha Kendras or GST facilitation centres,” said Mayank Jain, Head of Operations at Prologic Web Services.

    Rural entrepreneurs can launch their own GST Suvidha Kendra from home, shop, or office with just 40 hours of Prologic’s crash training course.

    “Not only will the initiative give a significant boost to rural employment generation, but will also make GST compliance hassle-free and cost-effective for a lot of small businesses, who otherwise struggle with the multitudes of requirements,” Jain shared.

    GST Suvidha Kendras by Prologic Web Solutions offer GST compliance solutions for businesses of all sizes, with services such as e-invoicing, e-way bills, filing GST returns, GST audit, performing point by point purchase reconciliation, among others.

    GST Suvidha Kendra programme provides the opportunity to work with 300+ different services across eight different verticals, including GST services, Taxation and Accounting, Payment Services, Loan + Credit Card, Insurance, Tours & Travel, Website & Design, and Micro ATM. Anyone providing these services can become a part of the GST Suvidha Kendra programme and set up their own business.

    Jain added that GST Suvidha Kendras would strengthen the taxation and fintech solutions ecosystem in semi-urban and rural areas and spur the digital payment ecosystem.

    Link: https://www.gstsuvidhakendra.org/

     

  • Keep Your Skin Glowing with Kao’s Cutting-Edge Bioré Sunscreen

    September 15: Who doesn’t wish for glowing skin throughout the day and with the ongoing stress level in daily life and still looking glowing and refreshing has become a challenge for all.

    Did you know that sunscreen is just as important when indoors as when outdoors? That’s right. So, whether you want optimum sun protection or just a non-irritating formula for your skin, choose from Japanese brand Biore’s UV range that has sunscreens to suit every skin type.

    For a lot of us, 2020 turned out to be a year of introspection, one which, in many ways, forced us to recalibrate our lives and develop healthier habits. From eating wholesome meals and working out at home to following a strict skincare routine, the year gone by has seen us make positive changes to our lifestyles. Yet, despite following a dedicated skincare routine, many of us are guilty of overlooking a very important product. We are talking about sunscreen.

    Our country’s hot and humid climate, coupled with the thick, goopy consistency of most sunscreens, is one of the main reasons many people skip this step altogether. Boasting a unique Micro Defense formula, patented by the Kao Corporation, the technology uses a capsule packed with a UV protection agent that evenly coats the skin, shielding it from UV rays at an invisible micro-level. What does this mean? Uniform application and consistent protection from UVA and UVB rays, along with being water and sweat resistant.

    Bioré UV Aqua Rich Watery Essence| SPF 50+ PA++++ (50 G/ Rs. 1270) – Bioré UV Aqua Rich Watery Essence sunscreen is developed with SPF 50+ and PA++++. This sunscreen leaves the skin feeling light even if applied repeatedly during the day and absorbs instantly without leaving a white cast. It has a smooth and fresh texture that feels light on the skin. Also ideal to use as a make-up base for a perfectly smooth foundation finish.

    Bioré UV Aqua Rich Watery Gel | SPF 50+ PA++++ (90 ml / Rs. 1680) – Bioré UV Aqua Rich Watery Gel has a light watery gel form, it is easy to apply and evenly spreads smoothly over the whole body without leaving a white cast and also through the optical veil effect skin looks bright and beautiful while keeping it moisturized at the same time.

    Why Biore?

    According to a survey conducted by Karvy Insights, among 225 sunscreens users in Delhi & Mumbai, 96.4% claimed that they were satisfied with Biore, while 95.1% of users claimed it to be their permanent choice for sun protection and 87.1% users believe that Bioré makes your everyday life happy!

    About Bioré: Launched in Japan in 1980, Bioré is one of the country’s leading brands in makeup removers and sunscreens. It is also one of the world’s leading face and body care representatives in more than 60 countries. Inspired by the Greek idea “satisfied with life”, Bioré has become one of the most advanced products in dermatological science to make daily skincare easy and uncomplicated for its consumers.

    For more information, visit Nykaa.com/brands/biore/c/16513

  • Sunil Grover Recreates Shahrukh’s Chak De India Scene with a Delivery Twist for Dunzo

    Bangalore (Karnataka) September 15: India’s leading quick commerce platform Dunzo, recently launched Dunzo Daily, its latest offering focusing on 19 min grocery delivery in the city. With Dunzo Daily gaining momentum across Bangalore, the brand has released the third ad of its 360-degree marketing campaign. Mixing a dramatic role-play with bouts of humour, one of the most loved television actors and a household name, Sunil Grover displays his rib-tickling ability to get into a character and mimics Shahrukh Khan’s iconic dialogue from the 2007 movie “Chak De India”. A memorable scene for people from all generations reinforces Dunzo Daily’s promise of 19-min delivery while capturing the essence of the campaign.

    Dunzo recently released ads for its latest offering Dunzo Daily, starring Sunny Deol and Puneeth Rajkumar, highlighting the drama of online grocery delivery. 

    “The Dunzo Daily experience has been meticulously designed to provide fresh groceries in 19 minutes for the top selection of products that users want on a daily and weekly basis. We wanted to create awareness about this message of instant convenience so that our users could easily relate to it. Having a household favourite like Sunil Grover be a part of the campaign was a step in that direction – a dash of humour and a touch of drama”, says Sai Ganesh, Lead Brand, Dunzo. 

     

    Highlighting the quick delivery and moments wherein Dunzo can be a helping hand, this ad shares the story of a young couple cooking together to impress the woman’s parents who are visiting. The ad aims to create a moment of relatability for the user and delight them with a solution to help them focus on the things they love without worrying about other chores.

    The ad will be seen over the next few weeks on all social and online platforms, print, and offline campaigns. With Sunny Deol’s impassioned outburst about delayed deliveries in the first  Tareekh Pe Tareekh ad, and Puneeth Rajkumar’s dance on his father Dr. Rajkumar’s iconic song in the second If you come Tomorrow ad, the launch campaign has already registered millions of views, followed by print and offline campaigns which garnered praises from the audience.

    Dunzo’s mission is to deliver everyday needs instantly. With Dunzo Daily, this mission is stronger than ever, and we aim to keep going to make this experience exceptional across cities. Users now have unparalleled access to the top selection of 2000 products they need, instantly and conveniently. Dunzo will scale the Dunzo Daily service through its network of co-owned and operated mini-warehouses to ensure the quickest deliveries in every neighbourhood in the top 20 cities of the country.

     

  • New Crime Thriller Book Launched ‘Mafia Premier League’ Authored By Dr.K.Vijayakarthikeyan IAS

    September 15: Coimbatore, Tamil Nadu – Two-time National best-selling author Dr.K.Vijayakarthikeyan now has his 9th book, the action-packed crime thriller Mafia Premier League, on the shelves for sale.

    Mafia Premier League explores the stories of cricket and crime amidst the setting of the metropolis that is Mumbai. The book is set to be a love letter to fans of crime novels and the sport of cricket. The book follows the narratives of a gangster, a cop and a cricketer, bringing the reader into the action and fast-paced storytelling.

    Dr.K.Vijayakarthikeyan is known for his books such as Once upon an IAS ExamHeart Quake, ‘AdhuvumIdhuvum’, ‘JayippadhuEppadi’ and more. He is a medico turned bureaucrat and is currently serving as the Secretary of the Tamil Nadu State Human Rights Commission. He has also appeared on several occasions to give speeches to young minds to motivate them and provide guidance to appear in Civil Services Examinations. He is also a fantastic cricketer.

    The author states, “I believe that the best way to convey a strong message is to engage the reader through fantastic elements and characters. With Mafia Premier League, the readers will get to experience many a thrilling moment as the story unfolds. I hope this rendezvous of crime and crime resonates with my readers”.

    Mafia Premier League is published by Rupa Publishing House and marketed by ThinkInk Publications. The book will be available at book stores and online retailers such as Amazon.

    Buy the book online:

    https://www.amazon.in/MAFIA-PREMIER-LEAGUE-K-Vijayakarthikeyan/dp/9391256317/ref=sr_ 1_1?crid=1NNDKZ4PQWQ1J&dchild=1&keywords=mafia+premier+league&qid=1631355740&s prefix=mafia+pre%2Caps%2C341&sr=8-1

    Dr.K.Vijayakarthikeyan’s official website: https://vijayakarthikeyan.com/

    ThinkInk’s Official Website: https://www.thinkink.in/

  • Best Online English Speaking Course in India by British School of Language: BSL

    September 15: 10 Must Know & Benefits of attending

    1. Best Experienced Certified Tutor Online:

    As you are aware of the fact that we are the first one to Launch English Speaking Course in India & the First one to launch an online English speaking course in India on 16th June 2011. We are going to provide you the English teachers who have been teaching English for decades. Certified IELTS trainer by the British Council, IDP, Cambridge, PTE or Tedx Speaker will be your next Mentor. Book a Free Demo Class now.

    1. Crash Course or Full Course Online:

    Crash Course means course to be completed in 1 month, generally opted by those who are good in “Grammar” & Looking for Communication practice. However, Full Course is for 3 Months, which includes all the topics of “Grammar Thrice”, Vocabulary, and Activities on a daily basis, Group Discussion followed by 12 Personality Development weeks.

    1. Grammar Topics to be covered:

    Parts of speech, Noun, Pronoun, Adjective, Verb, Adverb, Preposition, Conjunction, Interjection, Article, Tense, Present Tense, Past Tense, Future Tense, Phrases, Clauses, Conditionals, Modal Auxiliaries, Mood, Subject-Verb Agreement, Right Forms of Verbs, Case, Transformation of Sentences, Modifiers, Narration, Determiners & Quantifiers, Prefixes, Suffixes, Punctuation, Do-insertion / Do-support, Negation, Inversion

    1. Vocabulary included in online classes:

    Antonyms and Synonyms, Odd one out, Idioms, Phrases, One-word substitution, Fill in the blanks, Multiple Meaning Words or Homonyms, Sentence Rearrangement, Unseen Passages, Spelling, Match the column, Theme Detection, Passage Completion, Sentence Completion, Word Association Pairs, Vocabulary Practice Questions.

    1. Accelerated Learning with Different Activities:

    Investigative Journalist, Debate, What’s Your Secret?, It’s Your Turn: Teach a Class!, Following Directions, Interview Pop, Word Racing, Guess Who or What I Am, Living Memory, Debating Club, Who’s Telling the Truth?, Debates, Two Truths, One Lie, True/false storytelling & many more

    1. Compulsory Group Discussion on weekends:

    Indeed, an effective group discussion is the one in which many different ideas and viewpoints are heard and told. This allows everyone in a group to accomplish its main purpose for the topic or against the topic.

    1. Systematic Learning in Group Classes or Customised Learning with Personal Trainer (one on one):

    Individual attention is given to our students keeping their learning a priority. If you are comfortable in classroom sessions online in which many students are present, you can choose Group Classes (2 Hours Daily). Personal Trainer in which one on one attention is given to the student by a Class teacher (30 Minutes Daily. You can customize your lessons and gain personalized tips and techniques by our experienced English tutors.

    1. Best in Study Material:

    It took years to prepare the best study material for you. We keep track of any changes that occur in the course and pattern of the Language. We provide well researched and effective study material for all our students to improve their Communication Skills.

    1. Affordable English Online Coaching fees:

    Online English Speaking English Course Fees in India is between 2,000/- to 4,000/- Rupees.

    1. Online Assessments / Quality Training:

    British School of Language provides an online test of Speaking, Reading, Listening & Writing, making them more habitual for the daily environment. All sorts of videos of grammar sessions and preparations of Vocabulary are available for our students to improve their language skills in the English language.

    British School of Language is an institute that uplifts the students from the core level of the English language. Quality assessments and training are more crucial for our teachers rather than quantitative assessments. Our experienced trainers understand the students’ learning style, strengths, and weaknesses and make the study patterns feasible. You are just a step away to step-in the world’s best online English speaking course in India

    Prateek Gupta,

    Executive Director

    British School of Language

    https://www.britishschooloflanguages.com/best-online-english-speaking-course-india

  • Kalamandir Jewellers is now the Exclusive Brand Partner of Film Sumeru

    September 13, (Surat)[Gujarat]: Gujarat’s leading jewellery company Kalamandir Jewellers Limited has announced an exclusive brand partnership with the Hindi film Sumeru. Kalamandir Jewellers Limited as the brand partner of the film Sumeru will be extensively involved in the promotion of the film. The brand partnership was officially announced at a press conference held at a five-star hotel in the presence of the film’s lead actors Avinash Dhyani, actress Sanskriti Bhatt, senior actress Shagufta Ali, producer Ravinder Bhatt and Milan Shah, one of the directors of Kalamandir Jewellers Limited.

    Sumeru is a Hindi romantic film directed by Avinash Dhyani, the film revolves around two characters Bhanvar and Savi. Bhanvar is a young lad who has left everything in search of his father who died in an avalanche. Savi on the other hand is from an aristocratic family and came to Harsil for her destination wedding with her fiancé where she goes astray and meets Bhanvar accidentally. The journey further continues and they fulfils their purposes and eventually fall in love.
    Producer, Director and protagonist Avinash Dhyani says, “We are excited about the brand partnership of the film Sumeru with Kalamandir Jewellers Limited. The film is a pure romantic love story shot on a mountainous backdrop.

    On this occasion, Milan Shah, director of Kalamandir Jewellers Limited said that “In the film Sumeru, audience will get to witness Avinash and Sanskriti as a fresh couple. Kalamandir Jewellers Limited will the brand partner of the film and will be involved in the promotion of the film through TV, Radio, and Print and Online media. We will be associated with the film as the brand partner to share the tradition of our brand to the young audience.

    Kalamandir Jewellers Limited, Gujarat’s leading jewellery brand is well-known for bringing local flavoured jewellery to the customers. The business is run by Shah Family, actively engaged in this line of business for about 4 decades. Company is having its Jewellery & ornaments showroom at four locations viz. Kosamba, Bharuch, Surat & Vapi in Gujarat. The company has also introduced some of the leading jewellery brands in India: Rishta, Kingly, Indo Italian, Rainbow, Platinum, Ruby & Rishta Bandhan managed and operated by Kalamandir Jewellers Ltd.

    Produced under the banner of Padma Siddhi Films, “Sumeru” is written and directed by Avinash Dhyani. Avinash Dhyani and Sanskriti Bhatt are in the leads. Along with them Shagufta Ali, Suruchi Saklani, Abhishek Maindola, Prashil Rawat, Satish Sharma, Jeet Maila Gurung, Arvind Panwar and Madhavendra Singh Rawat will be seen in important roles. The film is produced by Ravinder Bhatt and Avinash Dhyani. The cinematographer of the film is Harish Negi. The romantic music of the film is composed by Sunjoy Bose. The film Sumeru has been shot at beautiful locations of Uttrakhand like Dehradun, Harsil, Mussoorie, and Dhanaulti. The film Sumeru will be released in cinemas across the country on 1 October 2021.

  • Inside India’s Young R&B Artist Taking the Scene by Storm

    September 14: In the sea of R&B artists, Aritra Das, better known as Aritra, attains a unique taste to his music that is infused with a mixture of various genres such as Hip hop, Blues-rock, Jazz and electronica. Originally from Ahmedabad, this young R&B artist is famous for his versatility and is full of skills; it may come as a surprise that Aritra’s music does not follow any particular genre, his vocals focus more on his emotions that inspires him to present the best in him.

    Chiefly known for his storytelling ability, Aritra incorporates it perfectly with his luscious smooth vocals while keeping that shady vibe in check which is a rare find in this generation. Aritra has always been fascinated by old school rock & roll and metal, and he likes to compliment his catchy vocal phrases with raw fry screams which goes far away from mainstream R&B that gives it a new form altogether. Often termed as the next weeknd, this young lad has not only maintained a steady flow of new music that constantly strikes the boundaries of modern-day rock throughout his career but also appears to have no intention to stop at nothing when it comes to evolving his music and getting fresh sounds to surprise his audience every time he sets his foot on the stage.

    Aritra’s musical background goes way back in time and is considered to be inherited from the 4th generation musician. His family influenced his initial music. His mother built him. She is a Hindustani classical singer under whom he started training at a very young age and hence defines his musical prowess. The singer started learning the keyboard when he was just ten and gradually won various competitions. He believes that his sense of composition comes from playing the keyboard, being exposed to a large variety of music at such an early age, and being a naturally gifted musician at the same time, he was able to bring out the best of everything as time progressed. His vision has resonated with both his audiences and the tastemakers alike. During his adolescence, he started learning Sitar at Saptak Academy, one of India’s greatest classical music schools. At the age of 16, Aritra established Inertia, an experimental instrumental assembly that involved his friend Sarathkrishnan Ramesh where he collaborated with various local artists and was introduced to the art of music production. In 2019, he founded Shattered Law, a progressive metal band based out in Bhubaneswar back in his college days and went on to win various college-level fests in the subsequent year. Over the years of winning, he got critically acclaimed by the likes of Angel Vivaldi, this artist is sure to be someone to be looked upon.

    Since launching his debut EP, Distorted thoughts, which consists of 4 songs, Astral reality, Honey Trap, Karma and Midas’s touch, Aritra has scored numerous radio and Spotify hits. Distorted thoughts are a real-life narration of events as experienced by the singer himself. It’s a self-description of a girl trying to escape her Karma for all the wrongdoings she did but unfortunately failed at it. As written from a negative perspective, it speaks about the struggles and practices the character goes through and meets her unfortunate end, serving justice.

    With his recent popularity in social media, the singer’s latest addition to the EP Honey Trap was featured on one of Argentina’s biggest radio stations, M90 Radio, toppled 150K Streams in real-time during the premiere.