Blog

  • Entrepreneur Mahipal Singh Aims At Promotes Ayurveda via Asclepius Wellness

    September 02: Entrepreneurship does not only equate to making money; it is also about enjoying the challenges and overcoming them successfully. Entrepreneurs are not only required to identify the opportunities but also need to work hard to make those opportunities marketable and profitable. Mahipal Singh is a visionary entrepreneur who has located the potential in Ayurveda and made it a successful venture. Ayurveda has been a part of the lives of the Indians for centuries. In the wake of westernization, when Ayurveda is losing its relevance, Mahipal Singh, through his company Asclepius Wellness, is leaving no stones unturned to make people aware of the value of Indian culture and Ayurveda.

    Asclepius Wellness recognizes the urgency of introducing health-care habits based on ancient wisdom in the modern lifestyle of ordinary Indian people. Mahipal Singh believes, “Ayurvedic concoctions for wellness products have been an integral part of the Indian foundation of mankind. Ours is a measure to refurbish and revive consumers’ trust in the Ayurvedic medicines and highlight their safe and indeed nature-friendly aspect of consumption.” With this aim in mind, Mahipal Singh and Asclepius Wellness have dedicated themselves to curating a wide range of healthcare products, including hair care, oral care, skincare, personal care, and beauty and food products. All the products are scientifically formulated and carefully manufactured with green ingredients.

    Mahipal Singh

    Being a successful entrepreneur himself, Mahipal Singh is aware that entrepreneurship presents the power to create employment opportunities for our prospective youth. So, Asclepius Wellness also exposes the Indian youth to the vast world of new business opportunities. It supports the dynamic and robust individuals to grow as successful entrepreneurs through promoting top-notch herbal products. Talking about his company’s goals, Mahipal Singh added, “We are a team of business professionals who are striving to be better every day. Throughout our journey, two things have been constant for us while working. One is our dedication to increasing employment opportunities for people looking forward to working with us or manifests a strong foothold in this industry, and the other is reviving the lost essence of Ayurveda in the country.”

    Asclepius Wellness has been founded with a vision to manufacture healthcare & wellness products with 100% natural ingredients and market those high-quality products using direct marketing methods. It considers itself as a family company where it supports individual business owners to grow and generate revenue. Under the sentient leadership of Mahipal Singh, the company has already come a long way. It has also received an award at International Excellence Awards, Malaysia 2019. Using the insightful guidance of an entrepreneur like Mahipal Singh, the company is looking forward to promoting ethical direct marketing in India alongside helping individuals make well-informed lifestyle choices.

  • Otrinee Offers Air Detoxifier, A Real-Time Air Detoxification Solution

    Greater Noida (Uttar Pradesh) [India], September 2: Otrinee India Pvt. Ltd is a research-based, award-winning company for designing and manufacturing innovative & earth-centric products. Otrinee has launched Air Detoxifier, a real-time air detoxification solution. Air Detoxifier is one of the unique products offered by Otrinee India, which counter-balances major viruses/bacteria that are responsible for Airborne Diseases.

    Incorporated in 2015, Otrinee is on a mission to provide quality and world-class products for industries in the engineering and process applications field. Otrinee offers Air Detoxification systems, Air, and Water Treatment Solutions, Waste Composting machines, Air Purifiers, Smoke neutralizers, Ozonizer, ionizers, PSA Oxygen Generators, etc. Industrial Automation System, PLC based Digital Controllers and other Customized life-saving products that has helped customers in their well-being. With products like Air Detoxifier, Otrinee India Pvt. Ltd has set a benchmark in the industry. It is the only Real-Time Air detoxification remedy to deal with the harmful impact of the decaying Bio-Medical waste that gets spread in your property, causing various intimidating infections and allergies through air transmission.

    Dr. Shailesh Mishra, the Managing Director of Otrinee India, has always believed in the power of technology & innovation. With over 17 years of experience in varied areas of Regulations, Compliance, Environmental Research, Product Conceptualization, Policy Framework and External Affairs, he has helped several clients by providing unique and inventive solutions. He is a proud recipient of the Global Safety Summit award as Green Innovator of the year. Being an awardee for Social Contributions by Minister of Revenue, IT, Transport Govt. of TN and a Position in Expert Committee at Ministry of Electronics & IT Govt. of India. Dr. Shailesh Mishra is actively involved in research of environmental contaminants and is working on the elucidation for Municipal Solid Waste & E-waste management systems.

    Air Detoxifier is also said to work effectively on Contaminants like TB, COVID-19 (SARS-CoV-2), Aspergillosis, Anthrax, Meningitis, Fecal Coliform, Common Cold, Chickenpox, Mumps, Whooping Cough, Norwalk Virus, Salmonella, Hepatitis-A, Shigella, VOCs, BBD, VBD and so on. It also neutralizes the adverse impact of Aerosolization, foul Odor due to Bacteria Colonization and keeps the air disinfected for a longer time. It’s a must-have for any medical setup like Hospitals, Path Labs or Medical Institutions.

    Backed up by a team of seasoned professionals from Defense, Research Labs & Consumer Durable Industry, Otrinee India offers indigenous and good quality products that comply with all the statutory norms and standards as prescribed by the authorities. With over 250 happy clients across the globe and 15 patents / IPR under their brand, Otrinee India is on its journey to develop innovative and remarkable solutions to help India grow & live healthily.

    Visit www.otrinee.com to know more about their products and services.

  • The Next Big Thing in Indian Fashion, Ikaki, Is All Set To Open Its Bhopal Store

    September 1: As fashion adeptly embraces the unforeseeable future, we are witnessing the rise of smart brands, and the most noteworthy addition to this industry has been IKAKI, a label that has smartly woven ancient Indian handlooms with the modern era, describing the new chapter of Indian fashion aptly.

    It also summarizes the ideologies of the young and blooming fashion designer Apurvi, for whom fashion has always been an integral part of life. Apurvi’s thought behind IKAKI has always been simple, a coalescence of all Indian weavings, wearings and workmanship meeting the ‘now’. As the designer gives us her take on the brand, she says, “IKAKI is a palindrome, and it’s not just in word, but also in emotion – IKAKI meets past Indian fashion with the future, a true palindrome in its essence. And that’s not all, with this label, I want to evoke the feeling of individuality in women, give them the power to feel fashionable and confident”.

    The label, IKAKI, is set to relocate and relaunch its store. In the last few months, the designer started taking active steps to execute it. She says, “As the world faces unprecedented times, the way we engage with brands and each other has changed, and I believe it is important to embrace innovative methods to reach our audiences, but I also believe in having a solid physical presence, and that’s what my store has always been about. Taking this idea a step further, I have relocated the store to a luxuriant location that does justice to the artistic tastes.

    The brand’s newly relocated physical store will have a contemporary Indian minimal aesthetic that offers the consumer a unique experience. “And as physical retail still remains important to us, the IKAKI store will reflect the brand’s larger philosophy which is SAT CHIT ANAND – Truth Consciousness Bliss. At IKAKI, we have always used Instagram to employ new methods of visual storytelling. Still, now we look forward to exploring the same possibilities with the relaunch of our rustic retail store”, says Apurvi.

    The IKAKI store will feature a wide range of collections, resort, everyday prét, bridal,

    festive, occasion wear and more. And, especially for the relaunch, the store will showcase two collections at once; Sona and Chaandi, all about handcrafted chanderis and silks with signature workmanship details woven together with a modern touch. The store will intend to keep a uniform design approach across all mediums and platforms. Each product will be carefully selected, photographed, and adequate information will be made available to the customer to make the experience as smooth as possible. There will also be a lookbook available for the collection before the relaunch to keep all the product details handy and in place.

    Its classic contemporary retail store and relaunch are on the first few days of September 2021.

  • Introduction to Akar Application

    New Delhi, August 28: Buy garments and electronics in bulk directly from manufacturers on Akar.

    The platform currently deals in the clothing, electronic and mobile accessories sector, including ladies, men’s and kids clothing and mobile accessories such as speakers, earphones, batteries, featured phones, etc.

    Akar is the business-to-business platform for wholesalers and retailers where you can buy and sell directly from manufacturers. Retailers now buy directly from wholesalers across the nation. Akar is currently growing big with more than 5000+ buyers and sellers.

    Akar delivers from wholesalers to retailers. Sellers can now increase their radius of customer base from local to national level; retailers buy on the same platform with prices and vendor choice at one place. Buyers can also purchase stock for their shop from a large variety and directly from wholesalers and manufacturers, with doorstep delivery and multiple payment options, including cash on delivery. Retail shopkeepers can earn retail margins up to 1000%.

    Sellers can sell on Akar at 0% commission with some terms and conditions to earn with Akar at a national level. Customers can buy products just by registering and with some simple and easy steps.

    Akar is not just helping to grow your market; it also allows you to increase the financial bars without charging any commission, said Mr. Puneet Agarwal.

    You can make your account easily on Akar with some easy steps and verifications. Growing older is good but growing with the wiser is better. Akar promises to guide you from registration to the delivery and dispatch of the payment with team management and updating your profile and trust. It means team Akar works on every profile and helps you rank good on a platform for more business.

    Download the App from Play store or visit us at the website: www.akarindia.com

    Instagram https://www.instagram.com/akarindiaofficial/

  • Milano launches a lavish Georgia Scheme at the annual Dealers’ Meet

    Dubai, August 30: Milano held its annual Dealers’ Meet on Friday, 20th August 2021 at Hilton, Al Habtoor City. Even during the festivities of Onam, more than 200 dealers attended the event.

    Talking about the event Mr. Anis Sajan, Vice Chairman, Danube Group said, “We’re really proud of being able to bring together the dealers in one place making it easier for the dealers to benefit from the experiences of each other. Milano as a brand feels extremely glad to have successfully achieved 20 percent annual average growth amid the pandemic.”

    He added, “With adversities and challenges come opportunities and we at Milano have grabbed it with both hands. At a time when our industry had largely limited their imports, we did not do so and have had sufficient stocks to meet all the requirements of the market. This year we have seen more business compared to the previous years combined and our dealers have been one of the key drivers of this growth.”

    Mr. Anis Sajan further added to this saying, “Despite the challenges posed by the supply chain disruptions & the resultant rising freights, we have not taken our foot off the gas and have covered ourselves till March 2022. We see the demand for our products to be strong and we don’t want to play it on the back foot. Instead, we have used this as an opportunity to reach out to a more diverse set of customers and cater to their needs. This has translated into enquiries & orders not only from UAE & Middle East, but also from Africa, Asia and Europe. My vision is to make Milano a global brand and, Expo 2020 in Dubai this year will definitely serve as a great platform.”

    The event also saw the launch of the new catalogue which introduced new range of sanitaryware, electricals, tiles, and hardware products joining the already deep & wide range of existing star products, some of the most advanced across the GCC.

    Mr. Adel Sajan, MD, Danube Group who is also the man behind Danube Home, where one can find all the B2C products by Milano commented, “Milano has definitely made its mark in the bath and home solutions segment as we now have customers coming in and requesting specifically for Milano products. This is all a result of the consistent quality combined with affordability of the products offered by Milano.”

    Agreeing with Mr. Adel Sajan, Mr. Rizwan Sajan, Chairman, Danube Group added, “The upcoming Expo 2020 will provide an array of opportunities for all the businesses in UAE and I am sure Milano too will grow multi-folds.”

    The brand also let in on a couple of impending announcements. Work is under way, in full swing, for Milano’s exclusive showrooms in emirates of Sharjah and Abu Dhabi.

    Among other factors, Milano considers its vast dealer network to be one of the main pillars of its business. In 2017, the brand pioneered the trend of celebrating the efforts and success of its top performing dealers in the sanitary ware sector by taking them to Switzerland, followed by a trip to Italy by Cruise in the year 2018. However, the pandemic disrupted this streak but Milano is back with the scheme as travel has started to open up again people are now keen to travel after being unable to do so for nearly two years. This year the brand has announced a trip to the beautiful country of Georgia for the dealers who deliver outstanding numbers.

    About Milano

    Milano, wholly owned by Danube Group, originated in Italy. It boasts over 20 years of experience in design, production, and distribution of sanitaryware, electrical products, tiles, water purifier and hardware in the global market. The brand is distributed in Africa, Europe, Asia, India, Pakistan, and Sri Lanka, has around 50 showrooms in the Middle East, and more than 5000 distributors across the world. Milano is the ideal brand for personal projects as well as large-scale world class projects.

    For More information please check https://www.facebook.com/milanoitalysrl/videos/162186539374239/

  • Indian Brand and Leadership Conclave 2021 by The Brand Story

    The Indian Leader Brand Leadership Conclave 2021 themed “Resilient India – The Path Ahead” celebrated and honoured the remarkable work of various leading brands and leaders of India.

    New Delhi [India], September 01: The Brand Story recently organized the Indian Brand Leadership Conclave 2021 focussed on the theme “Resilient India: The Path Ahead” at Vivanta Taj, Dwarka, New Delhi, on 21st August 2021. This conclave celebrated the journeys of prominent leaders and leading brands from their inception to growth and success. It personified the purpose of a brand, its values, dedicated vision, and its mission.

    The Conclave saw an impeccable and unparalleled line-up of special guests in attendance, including Chief Guest Shri Sandeep Singh (Minister of Sports and Youth Affairs, Haryana); and the Guests of Honour Brahma Kumari Sister Shivani (Prominent Spiritual Leader of India), a virtual keynote address by Shri Kamlesh D Patel (Spiritual Guide Heartfulness), and Ms. Neerja Birla (Founder and Chairperson of Aditya Birla Education Trust). These prominent leaders spoke about leadership, the importance of being resilient, developing our nation’s economy, being mentally strong, and forging a new India with dedication and hard work.

    The evening also saw some special guests and panellists who participated in panel discussions moderated by a leading educationist and wellness expert, Dr. Nivedita Shreyans. The panellists spoke about the emergence of India after the pandemic and the steps that should be taken to make India a $5 Trillion Economy by 2024. The panellists included prominent names from various industries renowned for doing remarkable work in different domains.

    Amongst the panellists, Prof. Anil Sahasrabudhe, Chairman AICTE shared his views on academic growth and how students have been coping with the changes brought by the pandemic. Ms. Shaina NC, prominent fashion designer, ardent social worker, and BJP spokesperson shared her thoughts on leadership and the importance of staying on guard in these challenging times. Ms. Shibani Kashyap, Bollywood Singer, spoke about how the pandemic has affected live show performances and how the entertainment industry has capitalized on different opportunities. Many other dignitaries shared their ideas centred on the growth of India in various sectors.

    The panellists shared their valuable thoughts on our country’s potential and encouraged the brands to keep doing great work in their respective fields. They include Dr. Avdesh Sharma (India’s Leading Psychiatrist), Mr. Vinkesh Gulati (President, Federation of Automobile Dealers Association), Dr. Sujatha D Sharma (Leading Clinical Psychologist and Trainer, Founder Mind Specialists and Better Minds), Mr. DibyajyotiPattanaik (Director – Annapurna Finance (p) Ltd.), Mr. Mario Schmidt (Managing Director, Lingel Windows and Doors Technologies Pvt. Ltd), Ms. Priyanka Bhargava (Spiritual life coach and Clinical Hypnotherapist), Ms. Teena Sabharwal (Director Operations, Armstrong Safety), and Mr. Praveen Singh, (Director, Healguru India Pvt. Ltd.),

    Leading brands and leaders were awarded for their achievements under the categories of HER POWER, India’s TOP Mind, India’s Most Admirable Brand, Young Leader Award, India’s Greatest Workplace, Leader of Hope, and ICONIC Brand Award.

    In addition to the panellists, the brands and leaders who were honoured are ICFAI Foundation for Higher Education, A S Agri and Aqua LLP, Dr. Prashant Zade (Chief Managing Director, A S Agri and Aqua LLP), Annapurna Finance Ltd., ONE OTT INTERTAINMEMT, Star Union Dai-Ichi Life Insurance Co Ltd., Pinnacle Teleservices Pvt Ltd., NEC Corporation India, Dollar Industries Ltd., Tunwal E-Motors Pvt.Ltd., M3M India, Lokmanya Orthopedics, Probus Insurance Brokers Private Ltd, E-Motorad, Ajeenkya DY Patil University Pune, Dr. AneelMurarka (Managing Director of Mirachem Industries), FADA, Fredun Pharmaceuticals Ltd., Tudip Technologies, Mr. Neeraj Chopra (Founder of Zobox), Mr. Sabyasachi Goswami (Chief Business Officer, Perfios), Mr. Jayaprakash Reddy (Chief Business Officer JAIN Skills), Mr. Kunal Chheda (Chief Operating Officer, Wadhwa Group) , Mr. Pranav Shukla (President AnadiSevaPrakalp), Ms. Priyanka Bhargava (Spiritual Life Coach and Clinical Hypnotherapist), and Ms. Kartika Sharma (Leading Author).

    The Indian Brand Leadership Conclave 2021 enabled brands to share their incredible stories and be seen in the public eye for their work, particularly in the challenging times brought after the pandemic. The certification process followed while honouring the brands was carefully conducted with well-planned auditing and reporting criteria. Receiving this well-deserved award, certificate, and media feature helped the companies improve their brand image while raising their employee morale.

    Being one of India’s top end-to-end media and event services companies, The Brand Story organized “The Resilient India Conclave” to encourage the brands that came out stronger after overcoming the unlimited challenges presented by the pandemic. In the past also, The Brand Story has worked with over 100 brands of the nation, including Apollo Hospitals, Hindware, IndiaFirst Life Insurance, Tata Companies (Tata Green Batteries, Tata Pravesh, Tata Astrum), SriCity: Smart Integrated Business City, Denver Deo, Mody University, Madame, Kodak TV, Lovely Professional University, APIS India, Schindler India Private Limited, IES Management College and Research Centre, Reva University and many more. The success of The Resilient India Conclave has added many coveted brands to the illustrious list of leading brands and leaders of the nation.

    After the success of Indian Brand and Leadership Conclave 2021, Dr. Abhay Kaushik, Editor in Chief and Director, The Brand Story, said, “The businesses must be encouraged and given better opportunities so that they can take their work to the next level and grow manifold. The Brand Story is proud to offer its story-centric and multi-platform solutions in exciting ways. In the future, it will be coming up with many more opportunities focused on offering media coverage solutions across different platforms including content creation for TV and other media networks while bridging gaps between brands and customers.”

    Visit us at www.thebrandstory.co.in

  • Film “Street Light” Ready For Theatrical Release in Telugu and Hindi

    Mumbai (Maharashtra) [India], September 1: Produced by renowned producer and distributor Shri Mamidala Srinivas under the banner of Movie Max, “Street Light” is all set to hit the theatres in Telugu and Hindi. The film’s teaser is out, which is being liked a lot, and now its trailer will be launched soon. The film has also got a censor certificate.

    Please note that this is an original Hindi movie and not dubbed from Telugu to Hindi, with a certificate for trade.

    The film stars Tanya Desai, Ankit Raj, Kavya Reddy and senior hero Vinod Kumar. The producers have also come up with the slogan ‘Save theatres’ to release their films in theatres.

    Producer Mamidala Srinivas says, “Hindi audiences always love something new. Crime, love, romance, family emotions are part of this message-oriented film. The film’s background is based on how criminal thoughts and sexual perversions change, especially with the events taking place in the dark under the Street light.

    This revenge drama is a suspenseful retaliation for how a young woman enjoys her crime life and plays with the lives of innocent people. The film shot simultaneously in both Telugu and Hindi has got the censor certificate. Director Vishwa Prasad worked very hard. Thanks to the audience for supporting the teaser.

    “Although we have a company called Movie Max, OTT, we wanted to release our film in OTT before they introduced us to a lot of people. But OTT provides a livelihood for only a few,” Shri Mamidala Srinivas commented.

    “I humbly request everyone to release their films in theatres considering the current situation with the idea that the same theatre will provide a livelihood to many people. Also, for my part, we are releasing our film in theatres so that the slogan ‘Save theatres’ can start with me,” he further added.

    The film came out well. Celebrating post-production milestones, the movie “Street Light” has got censored in Hindi and will soon get a Telugu censor. The trailer is coming soon. After its theatrical release, ‘Street Light’ will be released in OTT. He said that I sincerely want the audience to embrace our film.

    Tanya Desai, Ankit Raj, Senior Hero Vinod Kumar, Chitram Srinu, Dhanraj, Shakalaka Shankar, Ishwar, Kavya Reddy, Vaibhav, Konda Babu, Sai Kirtana, Dr Paramhamsa, Pavitra, Balaji Nagalingam are notable in the main cast in this film.

    Vishwa, produced by Mamidala Srinivas, direct the film, DOP Ravi Kumar, music composer Virinchi, Editor Shiva, Art Director S Srinivas, Fight Master Nikhil, Choreographer Paul Master and Studio U&I.

  • Viruss, Brown Gal, Ayush’s new music video features several influencers, crosses 5 million views on YouTube within two days

    Viruss, Brown Gal & Ayush

    Mumbai (Maharashtra) [India], August 30: A new song titled ‘Diamond ka Haar’ is catching a lot of eyeballs lately for having several influencers in its video, including Deepesh, Azhan Memon, Almaz Khan, Aasheer Khan, Husena Khan, Nawab Kewar, Tanu Jain, Javed Khan, Shubham Verma and the lead model Sana Khan. Produced by Acme muzic and Anup Kumar production in association with TIKI, the song was released on the Acme Muzic YouTube channel two days back.

    Singer Viruss, who has given his voice to the hit track beside Brown Gal and Ayush Talniya, revealed its idea to cast multiple influencers in a single music video. “It was Anup Kumar Paaji who made it possible. We were planning to shoot this song, and Anup Paaji was in touch with the TIKI India team. TIKI ran a competition back in February, in which ten teams with ten influencers each competed to be a part of this music video,” said the ace singer and rapper.

    Describing the song, Viruss said that ‘Diamond ka Haar’ has an amazing vibe to it. It has a modern groove with a folk touch that will definitely give you a happy feel and make you dance.

    While shooting in Chandigarh for the song, Viruss said, everyone enjoyed it to their fullest. “It was an amazing experience working with the whole team of Tru makers who directed the video. We also had a lot of fun during the shoot. Sana did a great job and looks absolutely gorgeous in the video. As far as other influencers are concerned, they took it to another level with their dance moves,” he added.

    Describing their experience of working with the team of ‘Diamond ka Haar’, fellow singers Brown Gal and Ayush said, “Working with people who are dedicated to the art and take their work seriously is always amazing. The same was the case with ‘Diamond keHaar’. Every person who was part of this song – from the music team to the technicians, artists etc. – gave their best to make it successful. Though everyone worked really hard, there was always an atmosphere of fun and frolic on the sets. It’s one of the most memorable experiences for us.”

    The music of the song has been made by Ullumanati. Soon, Ullumanati is coming up with many new songs featuring popular faces.

  • Two days international Indo-US bilateral virtual workshop, “Water and Air Research Initiative for Societal Health” (WaARISH 2021), concluded

    A platform to highlight research outcomes and sustainable development initiatives by eminent experts from different countries

    Chennai, August 30: The Indo-US bilateral international virtual workshop, “Water and Air Research Initiative for Societal Health (WaARISH 2021)”, was hosted by SRM Institute of Science and Technology, Kattankulathur, on 24th and 25th August 2021. The event’s chief guest was Dr Nandini Kannan, Executive Director, Indo-US Science and Technology Forum (IUSSTF). The guest of honour was Prof. Chittaranjan Ray, Director, Nebraska Water Center Nebraska, USA. The IUSSTF has sponsored the workshop as part of its mission of providing platforms for highlighting research outcomes and sustainable development initiatives by the brightest minds of the two countries. The University of Nebraska-Lincoln and the Daugherty Water for Food Global Institute, Nebraska – USA, were SRMIST’s collaborative partners.

    The workshop included a series of keynote lectures from professors of international repute from esteemed institutions in India and the USA, such as IIT-Kanpur, University of Nebraska-Lincoln, University of California – Riverside and the Idaho Water Resources Institute.

    Prof. Jay Gan highlighted the importance of studying “contaminants of emerging concern” and their assimilation into plants. Prof. S.N. Tripathi detailed the air quality in India during the COVID pandemic and the research efforts made by his team to aid in the implementation of the Indian National Clean Air Program. Prof. Karrie Weber discussed the groundwater concentrations of nitrates and uranium in Nebraska and the geochemistry of uranium. In their keynote lectures, Professors Shannon Bartelt-Hunt, Jesse Bell and Alan Kolok spoke about how a better understanding of the various aspects of the water-climate-public health nexus is necessary to preserve societal health. Prof. Daniel Snow of the University of Nebraska-Lincoln (Convener – USA) elucidated the need for sensitivity in the analysis of environmental samples and how new instrumentation may provide a level of sensitivity never-before-realized.

    Dr. Paromita Chakraborty of SRM Institute of Science and Technology (Convener – India), spoke at length about how cost-effective early signaling of COVID19 virus through wastewater-based epidemiology can be used to identify clusters of infections among the population and better orient India’s pandemic management efforts.

    The keynote lectures were followed by a series of invited talks from eminent experts from India & the USA in the fields of water science, atmospheric pollution and public health. Few of the topics covered by the invited speakers included sustainable wastewater treatment solutions for rural India, black carbon, perchlorate and arsenic contamination of water and many more. Another highlight of the event was the lecture session by early career researchers and young scientists.

    After the conclusion of the talks, the prize winners of the e-poster presentation conducted on the first day were announced in the valedictory session. A total of 6 prizes were awarded for e-posters in the water, air and health categories. The event concluded with Prof. Daniel Snow (Convener – USA) unveiling the approval for publication of a special issue of the workshop’s research works in the Environmental Toxicology & Chemistry journal of the Society of Environmental Toxicology and Chemistry.

  • Engrossing Film Crime Factory Written and Directed By KK Binojee Reaps Audience’s Applause

    Munaf Baluch and KK Binojee

    Mumbai (Maharashtra) [India], September 1: Sara Film Factory has ventured into Bollywood with KK Binojee directed raw, rustic and realistic, multiple award-winning film Crime Factory which dropped on MX Player, Hungama Play and Vodafone movies & Television Network on 27th of August 2021. The film got immense acclaim and has won eight awards and seven official selections at various film festivals in 2020-2021.

    After winning praises from critics, the film is reaping accolades from movie goers for its engaging content, hard-hitting dialogues, terrific performances, songs, background music, and sound design. Crime Factory was shot in real locations of slums with the barest possible minimum crew on a very tight budget, but it never compromised on content and entertainment. It definitely is an ode to independent filmmaking, as the makers say. The acclamation from the normal movie-loving population goes on to prove that in today’s world, content is king. Producers Munaf Baluch and Sanjog Singh said that they did expect this tremendous response from the public, and it didn’t come as a surprise to them because that’s the same feeling they experienced when they watched the preview of their film. They said they believed in Director KK Binojee, his talent, passion and dedication, and now it’s for the world to notice the same. Writer-Director KK Binojee, who has written the story, screenplay, dialogues and lyrics, said that filmmaking is never a one man’s job. He attributed the film’s success to the cast and crew. Binojee repeatedly says that the script and the cast are the two most important pillars on which a good film stands, and everything else adds to the elevation of storytelling in films.

    The makers want to take the film to the maximum possible number of people worldwide and are in talks with various OTT and DTH platforms for its release online. They said the film would be streaming on at least ten platforms worldwide in the coming days.