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  • How to start a career as an Artificial Intelligence Software Engineer in 2021

    New Delhi [India], July 21: According to the World Economic Forum, 133 million new jobs will be created in the area of Artificial Intelligence (AI) by 2022. Demand and growth for jobs are forecasted in three key areas, including data analysts and data scientists, AI & machine learning specialists (including AI software engineers), and big data specialists.

    Peak the Decision Intelligence Company, with software that embeds AI within an organisation across sales, marketing, planning, and supply chains to transform their decision-making. The company has seen rapid growth over the past 12 months, with new offices due to open in the USA and Pune (India), alongside expanding its Jaipur (India) and UK team. As a result, Peak is creating 150 new jobs globally this year, including roles in data science and AI software engineering.

    Alongside data science, AI software engineering is one of the most high-profile jobs in the AI industry today.  So, what are the top five skills that companies look for when hiring AI software engineering talent – whether that’s as a graduate or as a senior hire. Here’s our list:

    1. A background in a quantitative field, such as physics, mathematics, or statistics:

    Starting with a strong quantitative background is often extremely helpful: a good intuition for mathematics and statistics is invaluable for practitioners working in AI. Those with strong core skills in these areas often find it much easier to stay ahead of innovations and build a career in this fast-paced sector. As Koushik Kulkarni (Head of AI Engineering at Peak) says, “If you try and foster some core skills in mathematics and statistics, with a bit of computer science on the side, it should make it easier for you to start your journey as an AI software engineer.”

    1. Hands-on experience with algorithms, data architecture, and database systems:

    Building an in-depth practical and theoretical command of algorithms, data structures, design patterns, and product architectural design is a great place to start for any software engineer, and the same is true for AI software engineers, too. Working as an AI software engineer will mean working with several database and data processing technologies, such as RDBMS and NoSQL databases, as well as a range of ‘traditional’ and Machine Learning (ML) – flavoured algorithms, data structures, and design patterns. After all, building ML-based products requires a deep understanding of how to productionise ML using both conventional and ML-specific software practices. Companies will want you to master a number of these skills as you progress throughout your career. Having these core skills in place is critical to building great data and ML products!

    1. Knowledge of key programming languages:

    To work in AI, companies look for both coding and debugging skills in languages such as R, JavaScript, Python and Go.  Learning more than one language will always prove invaluable, as businesses look for multiple skillsets in an agile industry.

    1. Open and driven:

    People who have successful careers in AI software engineering are naturally more open to novel ideas and cutting-edge technologies.  It’s vital to stay informed and ahead of the curve when it comes to technological innovation, and if this comes naturally to you, it will put you ahead of the competition. As Koushik says, “the problems we solve at Peak are complex, real-world customer problems, working alongside cutting-edge technology that’s constantly evolving. This continuous change is an amazing learning opportunity, so keeping up to speed on the latest tech makes this role very interesting and exciting.”

    1. Creative problem solving:

    Employers look for individuals with strong critical thinking and problem-solving skills, from the most inexperienced members of a team to the most senior hires. Those with strong problem-solving skills are invaluable and trusted members of any team – these are the people who create new ideas, better ways of doing things, and make it easier to save time and money for their customers.

    Engineers today are bridging the gap between traditional software engineering and the emerging fast-paced world of AI.  Keeping ahead and building a career in this high-profile sector requires a combination of hard technical skills and soft skills – ideally with multiple skill sets across both.  If you have those skills, your future in this high-growth sector is secured for decades to come.

    Peak is the Decision Intelligence company, and powers great commercial decision-making for the smartest companies in the world. Peak’s pioneering software platform embeds AI across sales, marketing, planning, and supply chains to transform decision-making and accelerate revenues, profits, and sustainability. Headquartered in Manchester (UK), Peak’s customer base includes Nike, KFC, PepsiCo, Marshalls, and Speedy Hire.

    Peak’s customers have seen transformational results, including a 5% increase in total company revenues, a doubling of return on advertising spend, a 12% reduction in inventory holdings, and a 5% reduction in supply chain costs.

    Peak has been named a Gartner ‘Cool Vendor’ in AI in retail and was also named in The Best Mid-Sized Companies to Work For 2021 with the Best Companies 3-star accreditation, which recognizes world-class levels of employee engagement. Peak is teamed up with Amazon Web Services (AWS) Advanced Technology and is ISO 27001 certified.

  • Hyder Kazmi’s multiple awards winning film ‘Jihad’ will release on the OTT platform “Mastani” on the occasion of Eid.

    Mumbai (Maharashtra) [India], July 21: The film ‘Jihad’, which has won awards in 35 national and international film festivals, is releasing on the OTT platform “Mastani” on 21st July 2021, the day of Eid, said Hyder Kazmi, the founder of OTT platform Mastani, and actor of the film Jihad. He said that everyone is waiting for the release of this film. Jihad has also shown its glory at the “Cannes Film Festival”.

    Hyder said that today there is confusion among the people regarding the word Jihad; to clear the same we have made a film named ‘Jihad’. Jihad is seen by linking it with terrorism. Most people are unaware of the real meaning of Jihad, which we are bringing in front of people through this film. Jihad means to kill the anger and the devil within you, not to kill innocent people by taking up guns in its name.

    The speciality of the film Jihad, directed by Rakesh Parmar, is that Rakesh did the shooting of the film in the locations of Kashmir where ordinary persons can’t visit. Shooting for Jihad was done in sensitive sites like Kupwara, Charari Sharif, Doodh Ganga, and Yusmarg. The film was shot with the local artists by giving them workshops. Due to this, the film looks more realistic and attractive.

    Jihad is releasing in 6 languages ​​, i.e. Hindi, English, Telugu, Tamil, Kannad, and Bhojpuri, to reach a maximum audience.

    Mastani platform is a good platform for meaningful and progressive cinema. Here people can sit with the whole family and watch movies, web series, and other entertaining programs.

  • CSC and Amity University partner to offer higher education to lakhs of rural students

    New Delhi [India], July 20: An estimated 15 lakh students in rural areas across the country can now access a range of graduate and post-graduate courses with the Common Services Centers (CSC) and Amity University Online joining hands to enable last-mile outreach through CSCs.

    In the first phase, graduate and post-graduate courses of Amity University Online like BA, BCom, BCA, BBA, and MCA will be made available to students through over 6000 CSC Academy centers, the Education and CSR wing of CSC. Some of the courses like BA and BCom will also be made available in Hindi considering the language barriers faced by students in rural India.

    Once the student enrols for a course at the CSC Academy center, he or she will be able to attend online classes of Amity. Amity will also create special courses for students to be offered through CSC Academy. Amity Online programmes are globally acknowledged and will act as a big boost to enhance rural India’s education base.

    As affordable education forms a prominent segment of this collaboration, students will receive these programmes with minimal fees. Amity Online’s team will offer extensive assistance to students throughout the enrolment process.

    On the occasion, Mr. Ajit Chauhan, Chairman, Amity University Online said, “Amity University Online has always envisioned providing world-class quality education to all its learners. Our endeavour is to bring grassroots-level change and enable professionals in remote areas of India. We hope rural and remote India is able to benefit through this initiative.”

    Elaborating on the partnership, MD, CSC SPV, Dr. Dinesh Tyagi said, “It has been our endeavour to provide quality education to students and youth in rural areas, particularly to women who miss out on higher education due to societal inequality and patriarchy. Our association with Amity Online is a significant step in that direction and meets the Prime Minister’s vision of Digital India fulfilling the educational needs of rural India. Partnership with Amity will also help us reach out to rural youth with future skills like AI, Machine Learning, and BlockChain.”

    Dr. Priya Mary Matthew, Director, Academics, Amity University Online said, “It is always heartening to see when an education provider looks beyond to create an impact on the society. We are partnering with CSC Academy and their penetration in the remotest parts of India will light up the dreams of the masses to get quality education within their reach.”

    About Common Services Centers (CSC)

    The Common Services Centers is one of the flagship programmes under the Digital India Programme. CSCs offer assisted access to essential government and public utility services, social welfare schemes, financial services, education, and skill development courses, apart from a host of B2C services.

    About Amity Online

    Amity University Online is an internationally accredited institution dedicated to support and guide candidates seeking learning and upskill opportunities.

  • Within 5 years, Enigma, a Madhya Pradesh startup eyeing to become a Rs 15-crore EV brand

    Founded by brothers Anmol and Alancrit Bohre, the firm is set to expand its offerings to six by launching three more electric scooters till Diwali.

    Bhopal (Madhya Pradesh) [India], July 20: Bhopal-based Enigma Automobiles, a leading manufacturer of electric scooters, is poised for its next phase of growth as it launches new models to capitalize on the growing awareness and adoption of electric vehicles in the country.

    Enigma Automobiles, which accounts for 30% of the electric vehicle market in its home base of Bhopal, ended the financial year 2020-21 with a turnover of Rs. 5 crores and is eyeing to triple it to Rs. 15 crores this year.

    “We are seeing a growing acceptance of electric scooters across sections of users as an environment-friendly and cost-effective means of travel within cities. We are on track to close this financial year with revenue of Rs. 15 crores,” said Anmol Bohre, founder, Enigma Automobiles.

    The firm is planning to expand beyond Bhopal to other cities in Madhya Pradesh in the coming months. It presently offers three models of electric scooters – Crink, GT-450, and Ambier – and has plans to launch three high-speed scooters before Diwali. While the immediate focus continues to be on Madhya Pradesh, Enigma also has plans to expand to other states in the near future.

    Anmol, a computer engineer by profession, founded Enigma Automobiles along with his brother Alancrit in 2015. The spirit to do something about India’s dependence on oil imports, as well as fatally high pollution levels across several Indian cities, is what led the two brothers to foray into the business of electric scooters.

    “The initial days were tough. Two youngsters talking about setting up an electric vehicle company, and that too in an agrarian state like Madhya Pradesh wasn’t the most convincing proposition for investors or customers. It was a daunting task to educate people about electric vehicles in those days,” recalled Anmol.

  • Master Saleem’s new song ‘Saath’ to releases on 20th July, Neha Malik and Nikhil Dagar’s sizzling chemistry is unmissable

    Mumbai (Maharashtra) [India], July 20: Neha Malik features alongside Nikhil Dagar in the music video of Master Saleem’s new track “Saath”. The song, slated to release on July 20, has music by T-Series and lyrics by Kiranjeet and Choreographed by Ranju Varghese while the video is directed by Anand Kumar.

    The soulful song tries to weave the essence of monsoon in its visuals. Shot in the aesthetic Himachal Pradesh’s Kasol, the mesmerizing and heartwarming song will create an environment that promises one to transport to another world with your loved one.

    Nikhil, who is foraying it into showbiz, has stunned all with his blistering act. The flawless execution of scenes and his chemistry with Neha Malik are sure to set the hearts racing.

    “This song has many emotions and for me, it is like a dream, the moment I heard the song, I couldn’t keep myself from being a part of it, ” said Nikhil.

    While Nikhil awaits the release, he parallelly keeps himself busy with other projects. At present, he has been signed for another two music videos and has also bagged an ad with a prominent shoe brand for which he is currently shooting in the capital.

    This single is supposed to showcase Nikhil’s creative calibre.

  • Array Networks is recognized as the Top Three ADC Players in India in Q1 2021, Reports IDC

    Bengaluru (Karnataka) [India], July 20: Array Networks today announced that it has secured the third position in the application delivery controller (ADC) market as per IDC Ethernet Switch Tracker for Q1 2021. Array Networks emerged as one of the leaders with its market share of 17.6 percent.

    As per IDC’s Q1 report, the revenue of the ADC market witnessed a decline of 26.3% QoQ in revenue. The ADC category has grown by 8% YoY irrespective of the pandemic. With wave 1 reducing in India and lockdown restrictions released, there were excellent investments from the government (state government departments, smart cities, etc.) and the banking sector.

    “We are very happy to have constantly maintained top three positions in the Indian ADC Market. The trust of our customers keeps us motivated to make better products. The first quarter saw a huge change in dynamics where the application delivery controller (ADC) took a back seat and focus was mainly placed on the security solutions and products to help organizations with remote and hybrid working conditions as people were returning to work in a controlled capacity.” said Shibu Paul, Vice President – International Sales at Array Networks.

    Array’s operation in India has led to overall growth in the company. From Universities, Tech-enabled companies, manufacturing powerhouses, leading banks to the government are their primary customers. The company firmly believes in supporting the Indian Government’s “Make in India” initiative.

    They continue to maintain a strong presence in the Indian market with improved performance by effectively distributing traffic among multiple servers, optimizing resources by productively allocating traffic based on application types, and guaranteeing application and data-access coherence.

    About Array Networks

    Array Networks solves performance and complexity challenges for businesses moving toward virtualized networking, security, and application delivery. Array addresses the growing market demand for network functions virtualization (NFV), cloud computing, and software-centric networking. Proven at more than 5,000 worldwide customer deployments, Array is recognized by leading analysts, enterprises, service providers, and partners for pioneering next-generation technology that delivers agility at scale.

    Visit: www.array-networks.co.in to know about Network Functions Virtualization (NFV), cloud computing, and software-centric networking.

  • Humsafar expects to clock 57,000 to 60,000 kilolitres of demand for diesel from new Safar20 jerry can service in Delhi/NCR

    The leading diesel delivery platform launched its 20-litre jerry can service for smaller segments

    New Delhi [India], July 20: Humsafar India, a leading app-based doorstep diesel delivery platform, recently launched the doorstep delivery of diesel in 20-litre ‘Safar20’ jerry cans in Delhi. The service can be availed by smaller segments like nursing homes, independent houses, and the agriculture industry, who can order the requisite diesel via Humsafar’s user-friendly app- “Fuel Humsafar”. The app allows complete tracking of the order from its placement to its delivery, guaranteeing the customer of its quality and quantity. The service was inaugurated by Mr. Pankaj Motiramani, State Head, BPCl at the Veejay Service Station in New Delhi.

    Humsafar’s new service will be a pivotal transformation towards easy, safe, and on-demand delivery of diesel to a large number of end-users across Delhi. It will ensure that SMEs, housing societies, and other such users don’t have to deal with fuel worries anymore. Humsafar is estimating a demand of 57,000 to 60,000 kilolitres in Delhi/NCR apart from the fact that it will open up a new business segment for the start-up.

    Speaking about this, Ms. Sanya Goel, Founder & Director of Humsafar India, states “Doorstep fuel delivery will enable start-ups to ensure that they can cater to the demand for fuel and ensure regular supply for their consumers. Doorstep delivery of diesel has already been approved by the Government and the fact that Delhi has an enormous demand for such services has opened up a new segment for us. Various establishments regularly consume small daily amounts of diesel for their needs. They will stand to benefit from this on-demand service. It will not only be safer and more streamlined but also help in eliminating the risky practice of storing diesel on the premises.”

     

    Team Humsafar with BPCL at the launch 1

    Humsafar already delivers diesel on-demand in states such as Punjab, Uttar Pradesh, Uttarakhand, Haryana, Maharashtra, Assam, Kerala, Gujarat, Goa, and the NCR region including Noida, Delhi, Faridabad, and Ghaziabad through digitally operated bowsers. It fabricates PESO-approved Bowsers to enable other partners to deliver diesel in a safe and compliant manner.

    Apart from loading at petrol stations, Humsafar is also authorized to pick up diesel from oil terminals directly. The company aims to be among the top 3 diesel door delivery companies leading the market evolution; and work on the ‘last-mile delivery’ as a core capability, looking outside of diesel deliveries as well.

    Humsafar manufactures advanced technology-driven fuel bowsers which are leakage and pilferage proof, and are managed by using app-driven fuel delivery systems. The start-up is on a mission to digitize the diesel retail landscape in India and is fulfilling an unaddressed market need.

  • A Great Twist with the Gaming World, Online Gaming Industry expected to be Worth Rs 29000 Crore By 2025

    Gaming has increased in this field due to coronavirus. Therefore, it has risen to much extend for the people. It will help one to tackle different things excellently.

    What to know about the online gaming industry to worth Rs 29000 Crores by 2025?

    In FY21, Rs 13 600 crores were estimated. Of the overall sizes, casual online gaming is the largest and represents 44 percent of the total online games revenue at Rs 6,000 crore.

    As regards users, 97% of total players in last year were in the casual gaming online sub-section of 42 crore gamers, and FY25 is projected to keep this share going, the study said.

    However, this segment is considerably lower than gaming markets, such as Indonesia, Malaysia, and South Africa, comparable to per capita GDPs, with a lower average per user turnover (ARPU).

    One of the critical drivers of development

    Macro factors such as increased smartphone penetration, Internet penetration, young population, and digital payment adoption are among the key growth drivers in the gaming industry.

    The overall growth in sophistication of digital consumption has contributed to the popularity of online gaming.

    Factors like increasing global title supplies, games with localised contents, new features such as multiplayer and social elements, and increased investor interest in general also exist on the supply side.

    In addition, induced lockdowns by Covid-19 in 2020 were a tip for casual online use of most computers like MAUs, DAU, and even paid user rates with high traction. Satya Easwaran, KPMG In India’sIndia’s partner and Chief of Technology, Media & Telecom, says that we have been deeply concerned about a 3x growth in revenues between FY21-25 and that companies and investors who want to ride the incredible wave of opportunity that online casual gaming companies have.”

    “The growth in India’sIndia’s digital infrastructure, together with the provision of leading titles, has shown that the online gaming market in India has now proliferated over the past five years, with Indian gaming markets becoming largely mobile-first,” he said,” he said.

    Girish Menon, partner, and Head, Media and entertainment at KPMG, India, said that casual Find an online casinos in India – whether for players in the ecosystem or investors – is a serious business with technologies like ancient cloud gaming and the adoption of the latest technology led by AI/ML.

    “We plan to include the online gaming segment in the future among M&E’sM&E’s most important segments to achieve a share of the Indian digital billion both in terms of time and wallet,” he added.

    As far as users are concerned, 97% of the total players in the online casual gaming sub-section at 42 crore gamers last year, and this share is forecast to continue in FY 25 ahead, the study says.

    A great twist in the online gaming industry to worth rs 29000 Croce by 2025

    However, the marketplace is significantly lower than the gaming markets in Indonesia, Malaysia, and South Africa that are comparable in per-capita GDPs, as compared with a low average user income (ARPU).

    Macro factors such as the increased penetration of smartphones, internet penetration, young people, and adoption of digital payments are key growth drivers for the gaming industry.

    The overall growth of sophisticated digital consumption has helped to make online gambling a significant entertainment option.

    In 2020 Covid-19 also induced lockdowns were a tip for online casual gaming use with most components such as MAUs, DAUs, average period, and even paid conversion rates due to solid traction.

    Satya Easwaran, Partner and Head of Technology, Media & Telecom at KPMG In India:

    “Being scored by 3-fold growth in revenues between FY 21-25, we were privy to the strong interest from corporations and investors who want to drive through the incredible wave of opportunity the online casual gaming business is facing.”

    In addition, supply-side factors like the increased availability of world-class titles, games with localised content, new features such as multiplayer and social components, and increased investment interest generally exist.

    Conclusion

    One can consider many of the criteria for making different gaming. But it has increased to much extend the online gaming industry to worth Rs 29000 crore by 2025.

    Here side one has to understand great things about gaming. It will help one to tackle all structures and career for it in excellent basis.

    There’s a report published from the KPMG in India. According to this, there is about 21% of the increase in the gaming world. It mainly includes The online gaming industry to worth Rs 29000 crore by 2025.

  • Partra Proud Awards 2021 for young entrepreneurs, bloggers, influencers, and community heads

    Mumbai (Maharashtra) [India], July 19:

    Nothing gives us more joy and happiness when someone appreciates our work and recognition. As the legend’s quoted

    “The Reward for Work Well Done Is the Opportunity to Do More” By Jonas Salk

    This raises some important questions

    • Do we encourage people who uplift others and make others cherish their lives?
    • Do we recognize someone’s hard work that is done for others?
    • Do we encourage and provide ways of living a happy and cheerful life?

    No, we don’t, but Partra Proud Awards does.

    Partra Proud Awards is an initiative to award young entrepreneurs, bloggers, influencers, and community heads, for their work on social media platforms and society by Partra – Party and Travel Group.

    The venue partner of the Award Ceremony is East point mall by the Geol Ganga group, a beautiful mall in Kurla, just 10 minutes away from Bandra Kurla Complex.

    The Guest of Honour of the Events are Ace Celebrity Designer Archana Kochhar; Owner of Mirabella & Elbo room Swaaraj Kapoor; Sameet Neb, Owner of Vyts group, Celebrity honour & Special guest Rushabh Rana, Ankit Gulati, Hemant Birje, Leslie Tripathy, Alefia Kapadia, Nandani Gupta, Kiran Golani, and Strong Community builders Namrata Thakker

    Partra was founded by Vibha Narshana to bring all travel and event enthusiasts under one roof and to socialize and explore places in India and abroad.

    Vibha Narshana and her team came up with the concept of Partra Proud Awards, where they can reward and celebrate people who have an impact on the public and those who strive to encourage others to live happy life.

    Partra Proud Awards is the first of its kind. This Award Ceremony will encourage all the influential people, bloggers, entrepreneurs, and community heads who took many people with them to enjoy and cherish their lives and bring many new members to their existing group.

    Partra Proud Awards is supported by the following brands in Partra Proud Awards

    Colour essence, Vyts Group, Its Poison by DJ Aqeel, Mirabella, Elbo room, Suumaayaa by Shilpi Saxena, Ostentatious The Wedding Store, Butterlicious Spa and Salon, Tarzans Gym, Masa seafood factory, Richie rich lounge, Lord folklore, Nkhshi by Nikita Parab, The Barcode label, Rockfreeze, Superwomen group, Entreprenuerexcel & more.

    Partra Proud Awards have lots of Influencers & Entrepreneurs in their field like Sejal Thakker, Mitul Khemka, Laura Nemeth, Swati Varma, Sanket Shah, Janvi Vasani, Aditya Kedia, Palak Shah & More who are receiving awards on 24th July 2021

    These events will hold on to online as well as offline mode.

    For enquiry for sponsorship or partnership or to nominate yourself please find the details below

    Contact details of Aditya: +91 62058 17491

    Email: vibhanarshana@gmail.com

    www.partyandtravel.in/

  • EPLIMO by Vieroots Being Deployed in More Hospitals – PK Das Hospital Adopts Innovative Solution

    Ottapalam (Kerala) [India], July 19:  PK Das Institute of Medical Sciences, near Ottapalam, in Kerala has become the next multi-specialty hospital in India to offer the EPLIMO Personalized Lifestyle Management solution pioneered in India by Vieroots Wellness Solutions, an innovative health-tech startup that was launched last year amid the pandemic’s first wave.

    Earlier, June this year, Believers Church Medical College Hospital, Thiruvalla, Kerala, had started offering EPLIMO. Vieroots’ Founder & Chairman, Dr. Sajeev Nair informed that the company is in talks with more hospitals across India to deploy this game-changing solution in healthcare.

    Dr. Sajeev Nair is the pioneer of Indian biohacking, renowned wellness evangelist, lifestyle coach, and wellness author. His recent bestseller, ‘The Making of a Superhuman’ familiarized developing countries like India with cutting-edge innovations in wellness like biohacking and personalized epigenetic lifestyle modifications, on which EPLIMO is based upon.

    The launch event at PK Das Institute of Medical Sciences was attended by Member of Parliament VK Sreekandan; Rotary District Governor Rajasekhar Srinivasan, PK Das Hospital’s Chairman & Managing Trustee Adv. Dr. P. Krishnadas,  Chief Officer of Public Affairs & Communications Mr. V Sureshkumar,  Vieroots CEO Aditya Narayan & COO Sajeev VP.

    PK Das Institute of Medical Sciences (PKDIMS) is a state-of-the-art super-specialty hospital and medical college located near the banks of the river Nila at Vaniamkulam, near Ottapalam in Kerala. The hospital provides world-class healthcare in super-specialties including Cardiology, Neurology, Nephrology, Neuro Surgery, Urology, Gastroenterology, Oncology, Neonatology & Plastic Surgery, as well as in several other general and specialty departments.

    Founded by the eminent late academician PK Das who established the Nehru Group of Institutions in Tamil Nadu & Kerala, PKDIMS is also the medical education wing of the Nehru Group.

    With more tie-ups happening with major hospitals, Vieroots is fortifying EPLIMO’s presence in the mainstream healthcare community. Speaking after the launch of this tie-up at PKDIMS campus on Friday, 16th June, Vieroots CEO Aditya Narayan said EPLIMO is not only finding ready acceptance among discerning patients at these hospitals but also with their doctor community, as they readily realize the unique health benefits of EPLIMO Personalized Lifestyle Management.

    Lifestyle diseases get their name from the simple fact that they are often triggered by lifestyle factors like overeating, inactivity, sleep loss, stress, pollution, smoking, alcohol, etc. Even when there are underlying genetic factors behind almost all such diseases, the trigger is often a faulty lifestyle that causes metabolic disorders that aggravate these lifestyle diseases.

    There are over 200 such common lifestyle diseases like diabetes, high blood pressure, cardiovascular diseases, cancer, dementia, COPD, Alzheimer’s, Parkinson’s, etc, which are the biggest killers every year. In fact, each of the Top 3 killers – Diabetes, Cardiovascular Diseases & Cancer, takes more lives than Covid-19 annually.

    If faulty lifestyles are the triggers, it is only common sense that comprehensive lifestyle modifications can prevent the genetic triggers from getting pulled. This has been not just an assumption but a scientifically validated truth from numerous studies. While the medical community is well aware of this truth, prescribing lifestyle modifications is not part of a hospital’s core activity as their hands are already full with treating people who have already developed such diseases.

    In the Western world, especially in recent years, hospitals have started delivering lifestyle modification counselling and services also, as medical insurance companies there cover lifestyle modifications too. It will take time for such ideas to be implemented in India.

    Meanwhile, Vieroots on its own had pioneered Personalized Lifestyle Management in India last year by launching EPLIMO, which runs genetic and metabolic assessments of each client to detect geno-metabolic chances for developing any of the hundreds of lifestyle diseases, and suggests Personalized Lifestyle Management spanning diet, nutrition, supplements, exercise, yoga, meditation, stress management, etc to keep such lifestyle diseases at bay. This next-generation technology which so far was available in only a handful of developed countries will be available from PK Das Institute of Medical Sciences, from now on, thanks to Vieroots.