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  • Gene editing – A tool to tackle climate change and to achieve food security in the Asia Pacific – Dr. Ravi Khetarpal

    Dr. Ravi Khetarpal, Executive Secretary, Asia Pacific Association of Agricultural Research Institutions (APAARI)

    New Delhi [India], June 17: There are about 688 million people undernourished in the world, of which 351 million – more than half — live in the Asia- Pacific region. Further, there are growing concerns that the ongoing Covid-19 pandemic may have undone whatever gains were achieved towards food security in the region. The agriculture sector is facing the most negative consequences of unpredictable and severe climatic conditions; therefore, we need to have innovative and scientific solutions to ensure higher, diseases-free, and nutrient-rich crop production. Asia Pacific region, which is home to 12 out of 46 Least Developed Countries, achieving food and nutrition security is very critical.

    The exponential population growth, increasing conflicts, frequent natural calamities, and now major epidemics are going to compound the complexities of global food security in the near future. And the Asia Pacific will be the worst affected due to small farm landholdings. The average size of landholding is just 1 hectare or lower in the region as against the global average of 5.5 hectares. This region occupies one-fourth of the global landmass but houses more than half of the total world population. The Asia Pacific is expected to drive economic growth over the next decade as the region constitutes 40 percent of the global economy, including rising economic powers such as China, Japan, Australia, and India. While there are some economically stable and rich countries in the region, most countries in the region are either developing or underdeveloped, and primarily are dependent on agriculture.

    The Asia Pacific faces the additional problem of low crop productivity and inadequate arable land for agricultural expansions. Thus, increasing food production in highly populated areas requires an innovative approach beyond the conventional methods. Farmers are also restricted by the cost of crop inputs such as fertilizers and pesticides as well as possible re-seeding in case of severe weather changes.  Frequent drought and floods are harbingers to climate change, which makes the smallholder farmer in South Asia most vulnerable than any other part of the world. But I am quite confident that innovative techniques like gene editing will provide reliable, speedily implementable solutions to current agricultural challenges.

    Gene editing uses a natural process to make genetic changes that could be achieved by conventional means, though in a more precise and quick manner. The precision in targeting the desired location lets the gene-editing technique stand out among other plant breeding methods. Gene editing could lead to sustainable intensification of agriculture, increase nutritional value, and enhances the resilience of crops to climate change. The Asia Pacific accounts for 60 percent of fertilizer sales. Gene editing also supports plants to efficiently utilize soil nitrogen and thus lower the use of nitrogen-fertilizers. Thus, these factors will not just help poor farmers to save money but enable plants to grow to their highest potential and give the best output.

    Meeting our food demands without compromising environmental integrity is a big challenge for our sustainable future. In the Asia Pacific, at least 12 countries have started using gene-editing technology. There has been a positive response from many countries as gene-editing techniques are proving to be quite beneficial.  According to market researches, the current value of the gene-editing industry is USD 80 million, which is expected to surpass 2.1 billion figures by 2026. There seems to be huge scope for gene editing techniques in the Asia Pacific in the coming future, for they can protect farming and rural livelihoods by developing high-yielding and climate-proof crops and that too at comparatively low cost.

    There has been positive policy support for gene editing in many countries in the Asia Pacific, though many are regulating them as genetically modified (GM) crops. Both Australia and Japan do not regulate gene-edited crops with no DNA insertion in them. Japan already has allowed the sale of gene-edited ‘super tomatoes, which is seen as a big step for gene-editing technology. The Philippines too is in the process of coming up with science-based reasonable guidelines for gene-edited organisms. Many other nations like Indonesia are already developing improved crops using gene editing. Consumer acceptance surveys done in Japan and Korea indicate that consumers prefer gene-edited products, though there is a need to create greater awareness regarding the technology. The Indian government has come up with detailed draft guidelines for the use of gene-editing technology but these are still pending approval. Therefore, India’s leadership role in the region has been compromised in the absence of a specific regulatory framework for gene editing, even though immense investment has been made by the Department of Biotechnology (DBT)to support research in the field. Today, consumers are seeking safe and healthy food, which is grown without pesticides and has healthier nutritional value. Gene editing stands to fulfil these demands. There is a need for wider public acceptance and supportive government policies if gene-editing technology is to be used for the greater good of mankind.

  • Delhi Customs Brokers Association (DCBA) organizes Covid -19 vaccination camp for Customs Brokers

    New Delhi [India], June 17: DCBA has organized Covid -19 vaccination camp for Customs Brokers. The first camp is in progress at New Customs House, near IGI Airport, and will be held From June 15th to 18th June 2021.

    In a bid to protect hundreds of Customs Brokers, their staff, and family members this camp has been organized by DCBA

    The vaccination camp has been organized in association with Delhi Customs and Medanta hospital.

    The camp was inaugurated by Chief Commissioner Smt Ranjana Jha in the presence of Sh Manish Kumar Commissioner General, Smt Simmi Jain Principal Commissioner Imports, Smt Farah Iqbal Gupta Addl Commissioner, General along with Sh Raman Raj Sud, President DCBA with all office bearers and managing committee members.

    Customs Brokers are one of the vital components of the logistics & supply chain system and are recognized as frontline warriors in respect of the fighting against the COVID-19 pandemic through their immensely valuable services. The Customs Brokers are working 24×7 to clear all urgent Covid related cargo/material including oxygen concentrators, oxygen cylinders, ventilators, PPE kits, vaccines, etc from airports and seaports.

    Highlighting the urgent requirements of the vaccination camp, Mr. Santosh Kumar Choudhary, Hony Secretary DCBA informed that already a large number of Customs Brokers, their staff and family members got infected by the deadly coronavirus and many of our members their staff and young entrepreneurs have lost their lives from our sector.

    Mr. Choudhary further shared those responses from the CB community towards the vaccination drive have been tremendous and the same will be continued by organizing more vaccination camps at different Customs locations/ICDs in the Delhi NCR region in the days to come. Currently, more than 1000 people from the trade are being vaccinated in the first phase of this vaccination drive organized by the association.

    According to Mr. Choudhary, it could only happen because of the huge efforts of the entire Managing Committee of the association.

    The Managing Committee of DCBA Headed by Raman Raj Sud, President along with Mr. Gurvinder Singh, Vice-President; Mr. SantoshChoudhary, Hony Secretary; Mr. Rajbir Singh, Hony Joint Secretary; Mr. Bhim Singh Jain, Hony Treasurer; Mr. P.S. Atree, Advisor and Managing Committee Members – Mr. Anil Kumar Mishra, Mr. Davender Lal Pipil, Mr. Devendra Singh Bhadoria, Mr. Mahendra Singh Yadav; Mr. Rajiv Kumar Sharma, Mr. Rohit Kapoor, Mr. Vaneet Aggarwal, Mr. Vijay Raghavan, Mr. Vikrant Gogia, and Mr. Yogesh Kumar.

    Mr. Vijay Raghavan, Mr. Vikrant Gogia, and Mr. Devendra Singh Bhadoria spearheaded the coordination with Medanta Hospital, Local Administration, and Customs Authority to organize this successful vaccination camp, complying with all government rules & regulations and protocols pertaining to COVID-19 vaccination.

    We convey our gratitude to the team of Medanta, Customs officials, and local administration who extended full support to organize the vaccination camp for the greater interest of the import and logistics industry.

    Before organizing the event DCBA had launched a massive campaign among its members highlighting the importance of vaccination to fight the deadly coronavirus. The association’s sensitization programme propagated the following slogan.

     

    Baju Dikhao, COVID Hatao / Roll your sleeves

  • HealWell24 looking to bridge gaps in healthcare sector in India with DocsCampus.com

    Mumbai (Maharashtra) [India], June 17: COVID-19 pandemic revealed the gaps in the existing healthcare structure and showed that the Indian healthcare system is too weak.

    With a lower doctor-patient ratio (1:1000), issues in last-mile healthcare delivery, and lack of qualified doctors in rural & semi-urban areas, the Indian HealthCare system needs a revolution.

    There is no effective, trusted single window for healthcare delivery to everyone and no proven way for professionals to find, consult, transact with each other online.

    Providing a solution to all these issues, JK Singha, Rk Ningthem, Nilesh Bhanushali, and Chittaranjan Mishra started HealWell24.

    In Jan 2021, Anil Va Verma, a top executive in a major beauty care startup, joined HealWell24 as Chief Investment Officer.

    The idea behind the next chapter of HealWell24 emanates from a deep and personal experience of the team.

    It is to solve for the current asymmetry of Indian Healthcare (of information & access), no booking engine (such as HealWell24.com or Practo.com) will ever be sufficient at a scale, which has become obvious to the entire world during the two waves of the Covid-19 pandemic.

    It would need a simple engine and a user-managed network of Doctors and Patients, owned and moderated with the community at its center stage.

    DocsCampus.com, the upcoming product of HealWell24, plans to solve exactly this in a simple to use and effective platform for the next generation, stated the founder.

    The Healthtech startup currently provides an easy-to-use web and mobile platform where members can connect with India’s top doctors – 24/7, 365 days a year.

    Speaking about the platform, JK Singha says, “HealWell24, the current product, already empowers individuals with remote screening, where patients can connect with their dedicated doctors anytime, from anywhere, and engage in live video sessions. We also provide additional support, like doctor home visits, home lab tests, or medicine delivery, to our customers- all of which are fulfilled on the same day by our team. But with DocsCampus, we would consider us successful when we have removed the existing asymmetry of access & information for doctors or medical students in rural/ semi-urban areas & their patients.

    Although the DocsCampus portal is not expected to be monetized in the coming quarters, till it hits an inflection point, the services of the current booking engine will be deeply integrated to ensure top quality service delivery to all the doctors on the platform and their patients.

    The company will be moving into the next phases of DocsCampus lifecycle in the coming three quarters from launch, of which I remain tightlipped but extremely excited about.”

    Operational in 35 cities, HealWell24 has 1000+ doctors, 300+ Labs, and 100+ Dentists on its platform. The startup has Apollo Spectra, Indian Oil, Hiranandani Hospital, Mahindra Lifespaces, Synechron technologies, Zeno Health as Corporate Clients, and several well-established companies in diagnostics chains & hospitals as partners.

    Till now, HealWell24 has provided essential healthcare service to thousands of Indians for conditions such as bone cancer, dental abscesses, and diabetic retinopathy.

    With over 215K consumer transacted so far, HealWell24 currently handles over 600 transactions per day.

    HealWell24 has aggressive growth plans and is looking to raise Series A in the next two months. The startup had already raised a total of $1.1Mn from Seed and Its Pre-Series A Rounds.

  • HealWell24 looking to bridge gaps in healthcare sector in India with DocsCampus.com

    Mumbai (Maharashtra) [India], June 17: COVID-19 pandemic revealed the gaps in the existing healthcare structure and showed that the Indian healthcare system is too weak.

    With a lower doctor-patient ratio (1:1000), issues in last-mile healthcare delivery, and lack of qualified doctors in rural & semi-urban areas, the Indian HealthCare system needs a revolution.

    There is no effective, trusted single window for healthcare delivery to everyone and no proven way for professionals to find, consult, transact with each other online.

    Providing a solution to all these issues, JK Singha, Rk Ningthem, Nilesh Bhanushali, and Chittaranjan Mishra started HealWell24.

    In Jan 2021, Anil Va Verma, a top executive in a major beauty care startup, joined HealWell24 as Chief Investment Officer.

    The idea behind the next chapter of HealWell24 emanates from a deep and personal experience of the team.

    It is to solve for the current asymmetry of Indian Healthcare (of information & access), no booking engine (such as HealWell24.com or Practo.com) will ever be sufficient at a scale, which has become obvious to the entire world during the two waves of the Covid-19 pandemic.

    It would need a simple engine and a user-managed network of Doctors and Patients, owned and moderated with the community at its center stage.

    DocsCampus.com, the upcoming product of HealWell24, plans to solve exactly this in a simple to use and effective platform for the next generation, stated the founder.

    The Healthtech startup currently provides an easy-to-use web and mobile platform where members can connect with India’s top doctors – 24/7, 365 days a year.

    Speaking about the platform, JK Singha says, “HealWell24, the current product, already empowers individuals with remote screening, where patients can connect with their dedicated doctors anytime, from anywhere, and engage in live video sessions. We also provide additional support, like doctor home visits, home lab tests, or medicine delivery, to our customers- all of which are fulfilled on the same day by our team. But with DocsCampus, we would consider us successful when we have removed the existing asymmetry of access & information for doctors or medical students in rural/ semi-urban areas & their patients.

    Although the DocsCampus portal is not expected to be monetized in the coming quarters, till it hits an inflection point, the services of the current booking engine will be deeply integrated to ensure top quality service delivery to all the doctors on the platform and their patients.

    The company will be moving into the next phases of DocsCampus lifecycle in the coming three quarters from launch, of which I remain tightlipped but extremely excited about.”

    Operational in 35 cities, HealWell24 has 1000+ doctors, 300+ Labs, and 100+ Dentists on its platform. The startup has Apollo Spectra, Indian Oil, Hiranandani Hospital, Mahindra Lifespaces, Synechron technologies, Zeno Health as Corporate Clients, and several well-established companies in diagnostics chains & hospitals as partners.

    Till now, HealWell24 has provided essential healthcare service to thousands of Indians for conditions such as bone cancer, dental abscesses, and diabetic retinopathy.

    With over 215K consumer transacted so far, HealWell24 currently handles over 600 transactions per day.

    HealWell24 has aggressive growth plans and is looking to raise Series A in the next two months. The startup had already raised a total of $1.1Mn from Seed and Its Pre-Series A Rounds.

  • TTK Prestige launches innovative Sleek SS gas stove that is high on aesthetics and low on maintenance

    New Delhi [India], June 17: A stylish and well-crafted gas stove can contribute so much to the aesthetics of a kitchen. However, performance and low maintenance are equally important criteria when selecting a gas stove.

    If you are in the market for a new gas stove, consider TTK Prestige’s elegant Sleek SS gas stove. Consumers can choose between two variants 3B AND 2B. The thoughtful spill-proof design helps control messy spills, keeping your kitchen cleaner and easy to maintain. The frameless body allows for ample space to reach under and clean after every use.

    Focusing on innovation, TTK Prestige has ensured that every part of the Sleek such as the ergonomically designed knobs, the high-efficiency tri-pin brass burners and the durable stainless steel top all contribute significantly to the aesthetics. The brass burners ensure that the food is evenly cooked and that there is efficient usage of LPG. This is particularly important to ensure that the cylinder lasts for longer, thus keeping household expenses in check.  For those home cooks that are looking to speed up the cooking process, the jumbo burner, which is available in the 3B model, will do the trick as the huge flame ensures that the cooking time is reduced. The robust pan supports are specially designed for Indian cooking. The Sleek gas stove is lightweight, which makes it portable and easy to move around.

    Over the last 66 years, TTK Prestige has emerged as the go-to kitchen appliances brand for home cooks across the country. In fact, it is estimated that there exists a TTK Prestige product in nearly every kitchen in India. The brand operates on the pillars of trust, safety, and health, which form the basis of every TTK Prestige product. Right from inception, the brand has prioritized addressing the pain points of home-cooks across the country. The Sleek is the perfect example of how TTK Prestige as a brand has upgraded the humble gas stove to offer home cooks a combination of aesthetics and functionality.

    The 2B Sleek retails for INR 4795, whilst the 3B version costs INR 5995. Both models are available for purchase at Prestige Xclusive stores and leading retail outlets in West Bengal.

  • A young entrepreneur of the city is distributing footwear to the underprivileged on a large scale during the pandemic

    Surat (Gujarat) [India], June 16: There is a saying, ‘Work for a cause not for applause,’ and one such successful entrepreneur in our city is doing just that. We came across Vivek Dodia, Director at RV Estate Consultants Private Limited, Surat. Originally from Beawar, Rajasthan, Vivek has been staying in Surat for many years now and has a rich experience of more than 10 years in real estate consultancy.

    As an Entrepreneur, Vivek strongly believes in developing not just business goals but also making a social impact. Recently, during the pandemic, Vivek’s innovative mind got a random idea to keep footwear in his car for unprivileged people roaming bare feet on the roadsides in Surat. From this simple idea, developed a thought of helping such people on large scale and came up with the wonderful initiative of ‘Happy feet मुस्कुरातेकदम.’

    With the help of his working partner Rajendra Gandhi and some friends and his own funding, they systematically started footwear distribution. On 23rd May 2021, a fleet of 25 cars was sent for distribution in 15 different areas of Surat, which distributed around 2000 pairs in a day. This generated a lot of interest in the people of Surat and from other cities too. The goal of Happy Feet is to distribute around 5000 footwear in phase-1 and to spread this awareness in other cities also. MLA (Harsh Sanghvi) & ACP of Surat have also supported and appreciated this campaign.

    This enthusiastic entrepreneur has also formed MEYO – Maheshwari Entrepreneur Youth Organisation in 2017, to spread awareness about sports and cultural activities within the Maheshwari community while also promoting activities, especially for women.

    Meyo organised the biggest cricket event for ladies for the first time in Gujarat, based on the theme of—PALLU SE PAVILION TAK—(2017-2019).

    Another of his remarkable initiative was GREEYO– Distribution of 5000 indoor plants with exclusive pots to the Surat public for free of cost, which made a new World Record (2019).

    At the time of the crucial recession of the real estate industry in Surat, RV Estate consultants PVT LTD has developed and going to launch an awareness initiative ‘CHALO SAROLI’ to promote the Saroli area of Surat all over India and incorporated a website with the same name. All the properties developed by all the developers in Saroli are listed on the website for ease of users & investors.

    Vivek Dodia and his organisations have organised many such activities. Such kind of noble deeds for society is indeed praiseworthy and we should fully support them.

    Parents and wife Hema always supports Vivek in his social contributions.

  • Premium Gujarati OTT platform ShemarooMe unveils trailer of yet another Gujarati web series‘Kshadyantra’.

    After the successful release of web series,VaatVaat Ma, first Gujarati digital film Swagatam, Jok Samrat, Unknown to Known and many more, the platform is all set to launch its next political thriller web series

     In a span of less than 2 months, ShemarooMe has already released 9 titles and has left no stone unturned to entertain audiences

    Ahmedabad (Gujarat) [India], June 16: Premium Gujarati OTT platform ShemarooMe today announced the launch of trailer of Gujarati web series ‘Kshadyantra’. This political thriller web series does not only a strong star cast but a very different approach to the typical political drama. RohiniHattangadi, Vandana Pathak, Apara Mehta, Vishal Gandhi, Shrenu Parikh, Deepak Gheewala, ParikshittTamalia, AnuraagPrapanna and Feroz Bhagathave all played some crucial characters that have added some new dimensions to the show. Story and dialogues written by Babul Bhavsar. ShemarooMe has been a platform that has had the most entertaining offerings across various genres and categories and Kshadyantra will definitely add yet another feather to its cap.

    Kshadyantra, a political thriller Apara Mehta plays the character of Pannaben, who has been a successful CM for the past 15 years and is on the road to become the new PM of the country. The path to victory is not always easy and the plot also showcases many twists and turns. This scintillating tale of misery is what makes Kshadyantra a high impact political drama which will surely keep the audiences at the edge of their seats

    Commenting on the launch announcement of the show, Urvish Parikh, Director of Kshayantra said, “Kshadyantra was the first Gujarati web series ever to have such an impactful and experienced star cast.  It was an enriching experience to shoot the entire web series with such multi starer cast. I am glad that we could manage the complete shoot during the difficult time of COVID 19. Also we are extremely excited that the series is releasing on 24th June on ShemarooME to entertain our Gujarati audiences

    Commenting on her role, Rohini Hattangadi said, “ I am excited to be a part of Kshadyantra and also super happy that ShemarooMe decided to give this gem to the Gujarati film industry. I have played various roles in my career, but Vasantiben will be very close to my heart. Though we were working on a web series, the scale was so big it felt like working in a movie. I am sure my viewers will enjoy the show and live the moments with us.”

    Adding to the same, Apara Mehta said, “I am glad to be a part of a Kshyantra, the twisted tale of this political thriller is as good as watching a movie and I am excited to finally be a part of a web series. Pannaben’s character will surely get every viewer enticed and get hooked onto the plot. Catch the show on ShemarooMe Gujarati from 24th June.”

    Vandana Pathak who also plays a crucial role in the series added,”This is my second project with ShemarooMe and I couldn’t have asked for a better one, Kshayantrahas a very intriguing concept and deals in big issues, the way the plot and characters have been handled is beautiful to see. The audiences will enjoy this marathon run and will love every character. I can’t wait to see the series with my family on ShemarooMe from the 24th of June.”

    Deepak Gheewala added, ‘Kshayantra has been a very ambitious project and I couldn’t have been happier to be a part of this family. I have had the privilege to share the screen space with some of the most talented actors and I am glad Shemaroo choose me for the role. The show goes on air from the 24th June on ShemarooMe and I have planned to watch it in one go.”

    Shrenu Parikh added, ’This is my first Gujarati web-series and I couldn’t be more excited to work with Shemaroo Entertainment. Kshadyantra has been a very ambitious project and I have had the privilege to share my screen space with legends. Have learnt a lot from all of them. I am sure the audiences will enjoy the show and have a very interesting time binging the same. Don’t forget to catch the Kshadyantra team on ShemarooMe from 24th June.”

    About ShemarooMe:

    ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/. ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.

    Trailer: https://youtu.be/kMwwMRMzCcA

  • Premium Gujarati OTT platform ShemarooMe unveils trailer of yet another Gujarati web series‘Kshadyantra’.

    After the successful release of web series,VaatVaat Ma, first Gujarati digital film Swagatam, Jok Samrat, Unknown to Known and many more, the platform is all set to launch its next political thriller web series

     In a span of less than 2 months, ShemarooMe has already released 9 titles and has left no stone unturned to entertain audiences

    Ahmedabad (Gujarat) [India], June 16: Premium Gujarati OTT platform ShemarooMe today announced the launch of trailer of Gujarati web series ‘Kshadyantra’. This political thriller web series does not only a strong star cast but a very different approach to the typical political drama. RohiniHattangadi, Vandana Pathak, Apara Mehta, Vishal Gandhi, Shrenu Parikh, Deepak Gheewala, ParikshittTamalia, AnuraagPrapanna and Feroz Bhagathave all played some crucial characters that have added some new dimensions to the show. Story and dialogues written by Babul Bhavsar. ShemarooMe has been a platform that has had the most entertaining offerings across various genres and categories and Kshadyantra will definitely add yet another feather to its cap.

    Kshadyantra, a political thriller Apara Mehta plays the character of Pannaben, who has been a successful CM for the past 15 years and is on the road to become the new PM of the country. The path to victory is not always easy and the plot also showcases many twists and turns. This scintillating tale of misery is what makes Kshadyantra a high impact political drama which will surely keep the audiences at the edge of their seats

    Commenting on the launch announcement of the show, Urvish Parikh, Director of Kshayantra said, “Kshadyantra was the first Gujarati web series ever to have such an impactful and experienced star cast.  It was an enriching experience to shoot the entire web series with such multi starer cast. I am glad that we could manage the complete shoot during the difficult time of COVID 19. Also we are extremely excited that the series is releasing on 24th June on ShemarooME to entertain our Gujarati audiences

    Commenting on her role, Rohini Hattangadi said, “ I am excited to be a part of Kshadyantra and also super happy that ShemarooMe decided to give this gem to the Gujarati film industry. I have played various roles in my career, but Vasantiben will be very close to my heart. Though we were working on a web series, the scale was so big it felt like working in a movie. I am sure my viewers will enjoy the show and live the moments with us.”

    Adding to the same, Apara Mehta said, “I am glad to be a part of a Kshyantra, the twisted tale of this political thriller is as good as watching a movie and I am excited to finally be a part of a web series. Pannaben’s character will surely get every viewer enticed and get hooked onto the plot. Catch the show on ShemarooMe Gujarati from 24th June.”

    Vandana Pathak who also plays a crucial role in the series added,”This is my second project with ShemarooMe and I couldn’t have asked for a better one, Kshayantrahas a very intriguing concept and deals in big issues, the way the plot and characters have been handled is beautiful to see. The audiences will enjoy this marathon run and will love every character. I can’t wait to see the series with my family on ShemarooMe from the 24th of June.”

    Deepak Gheewala added, ‘Kshayantra has been a very ambitious project and I couldn’t have been happier to be a part of this family. I have had the privilege to share the screen space with some of the most talented actors and I am glad Shemaroo choose me for the role. The show goes on air from the 24th June on ShemarooMe and I have planned to watch it in one go.”

    Shrenu Parikh added, ’This is my first Gujarati web-series and I couldn’t be more excited to work with Shemaroo Entertainment. Kshadyantra has been a very ambitious project and I have had the privilege to share my screen space with legends. Have learnt a lot from all of them. I am sure the audiences will enjoy the show and have a very interesting time binging the same. Don’t forget to catch the Kshadyantra team on ShemarooMe from 24th June.”

    About ShemarooMe:

    ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/. ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.

    Trailer: https://youtu.be/kMwwMRMzCcA

  • Neeraj Clinic set to launch yoga with holistic treatment program on this international yoga day

    Rishikesh, Uttarakhand [India]: Yoga is the path to perfection and the attainment of a higher form of knowledge and mental peace.  Today, yoga is one of the popular healthy lifestyle habits all around the world.

    This ancient Indian science allows you to achieve relaxation, both at the physical and emotional levels. Yoga is one of the easiest to do physical activities, and everyone can do it, regardless of age and degree of physical fitness.

    Countless studies have shown that the use of a set of yoga exercises, asanas, and correct breathing techniques helps improve your emotional health and general well-being. In addition, it provides you the ability to adapt to new working conditions, which makes yoga a means of prevention and an alternative to the treatment of neurotic disorders.

    The vast arsenal of yoga practices in terms of maintaining health has become the basis for its popularization throughout the world.

    Every year, World Yoga Day is celebrated on June 21, and on this great occasion, Neeraj Clinic has announced that it will launch yoga with a holistic treatment program. Neeraj Clinic has been treating patients since 1985 and till now have treated more than 156000 patients worldwide.

    As the conversations around health needs, treatment modalities, clinical services, and care access for epileptic patients have become more urgent.

    “Epilepsy affects a person’s physical and mental state, as well as his or her social life,” says Dr. Gupta, Director of Neeraj Clinic.

    Neeraj Clinic is one of the three institutions approved by the Government of India for complete Ayurveda treatment of epilepsy.

    “Continuing our efforts to help epileptic patients maintain physical and mental health during these testing times, Neeraj Clinic has launched a week-long yoga and holistic treatment program,”says Dr. Gupta, Director of Neeraj Clinic.

    Dr. Gupta is an Ayurvedacharya and has 45 years of experience in Epilepsy treatment.

    Yoga offers an ancient yet surprisingly modern approach to seizure management. In Ayurveda, epilepsy is called apasmara, which means “loss of body consciousness.” Ancient Indian texts, the Vedas, describe four types of epilepsy and nine disorders that cause seizures in children. For the treatment of epilepsy, the physical practice of yoga aims to restore balance (union) between those aspects of a person’s health that cause seizures. Yoga is one of the oldest formal practices that seeks to restore this balance.

    Asanas help to restore the balance of the body and its metabolic systems. Practicing asana increases physical endurance and calms the nervous system. Asanas improve blood circulation, breathing, and concentration, reducing the chances of a seizure. These exercises also help improve your health-related quality of life.

    “Neeraj Clinic aims to help patients with epilepsy live a epilepsy-free life which is full of Hopes, Dreams, skills, and Motivation,”says Dr. Gupta, Director of Neeraj Clinic.

    Neeraj clinic also provides free checkups and medicine for less privileged patients who find it difficult to get treated for epilepsy due to high costs.

    Stress is a well-recognized trigger for seizures. Dhyana or meditation is one of the best ways to calm the mind and thus heal the body. Meditation also helps in improvingblood circulation, and it slows down the production of stress hormones. Meditation also increases levels of neurotransmitters such as serotonin, which are knownto calm your nervous system. In addition, the practice of relaxation techniques such as yoga meditation is well known for helping to combat epilepsy episodes.

    Based in the sacred town of Rishikesh, Neeraj Clinic is a worldwide popular name for Epilepsy Treatment. Their book on epilepsy has been referred to 240+ Medical Universities in India as well as Abroad.  Neeraj Epilepsy Clinic has received various Recognition & Awards for its contribution to the Indian Ayurveda field and medical field. Ayurvedic Doctors with Years of experience in Epilepsy treatment have joined hands with Neeraj Clinic in fulfilling the dream of Epilepsy free India. Visit https://www.epilepsytreatment.org/ for more details.

  • Elegance Enterprises, a Bangalore based property consultancy launches a new concept: an online marketplace dedicated to farmlands

    Bangalore, Karnataka [India]: Since the start of the lockdown from March 2020, a lot of things have changed in India and the real estate industry is no exception. One of many changes that the realtors have experienced during this period is the rise in the demand of farmlands, farmhouses and vacation homes. This is due to the fatigue people have experienced living in the cities with restricted movements. The ambitions of owning a bigger home, the aspirations of getting closer to nature are taking over.

    This shift in the mindset and requirements of buyers quickly got the attention from the big players of the business as they started their journey with managed farming development. This change was helped by the relaxation in farmland ownership laws in a few states making it the perfect timing. In fact, this particular niche in the industry has seen around 70-80% year on year growth in the last year.

    But there was one problem that people were facing. Despite the constant launches of projects in this niche, investors weren’t able to find the right projects for themselves easily. They didn’t know which concept or what type of land to choose or whom to trust.

    Elegance Enterprises claims to have found the solution as they launched their online marketplace for farmlands, farmhouses and vacation homes. The platform is named as FARMLAND BAZAAR and you can visit it at www.farmlandbazaar.com and it will act as an online platform for managed farmlands, farmhouses, estate properties and vacation homes. This will make it easier for investors to browse, compare and choose from various projects and that too at one single platform.

    The Company claims to foresee a sizable market share in listings in the coming few months. Notably, Elegance Enterprises has been in business for 9 years and has a fair share of hold and connections in the real estate industry. So, this website can turn out to be a great bridge between farmland owners and investors if things go as per predictions. The people at Elegance have themselves claimed that Bangalore is just a pilot city of the journey and by this time next year- the website would have a catalogue of around 1000+ projects. The website will offer services for farmlands, managed farmlands, farmhouses as well as vacation homes.

    Moderated by Amit Porwal, a leader of the industry and Director of Elegance- the event of launch of the platform was in itself an epitome of the potential that the project has. Elegance is a member of CREA(I)- Confederation of Real Estate Associates (India)& NAR- National Association of Realtors and the support from both the organizations could be seen. Pradeep Joe, the founder and chairman of CREA(I) himself was the chief guest at the well-executed webinar.

    What made the webinar an all-round success was the quality of discussions and facts shared along with the massive reach. 3700+ people had notably registered for the event and the peak attendance was around 2400. This is an achievement for the whole of the Indian Real Estate fraternity as such an event has never been recorded before where this many people came to learn about real estate.

    Other dignitaries who spoke on the event were- Salman Khalid, Managing Director of Redifice Developers, Ravi Kant and Pavan Tripathi, the two founders of Elegance Enterprises and the four panelists namely- Amit Hardi, S.C. Tripathi, Veena Krishnan and S. Sunil Kumar. All of these people shared their valuable insights and experiences. Ravi Kant & Pavan talked about their vision and ambitions related to the project while the panel answered the problems people face when it comes to anything related to farmlands.

    Amit Hardi, CEO of Nukebox Studios- a gaming company shared how his experience as a farmland enthusiast has been being from a completely unrelated background. Veena, a Real Estate Lawyer with 20+ years of experience in real estate laws spoke of the legal rights and wrongs of farmland deals. While Mr.Tripathi and Mr. Kumar shared their grassroot level knowledge of developing, managing and nurturing a farmland being an agricultural scientist, and a managed farmland developer respectively.

    Youtube Link: https://youtu.be/Nf_EgWlesDY