Tag: Business

Mumbai (Maharashtra) [India], April 3:  TAKASAGO INTERNATIONAL CORPORATION (TIC) (https://www.takasago.com/en), Japan-based company, engaged in the manufacture and marketing of flavors, fragrances, aroma chemicals, fine chemicals, inaugurated Takasago International India Fragrance Centre (TIIFC) in Mumbai on Wednesday, 3rd April, 2024.  TIIFC comprises of fragrance research, creation and development and sensory evaluation of the fragrance products in an R&D set-up by the trained professionals. 

Paul Ireland, President, Global Fragrance Division, said, “”While the global fragrance market continues to grow, Takasago is proud to lead the charge in India, where our business has grown tenfold, capitalizing on the nation’s growing fragrance industry. With the fragrance market in India expected to significanty grow, Takasago reaffirms its dedication to India, pledging continued investment in R&D, creative personnel and disruptive innovation, ensuring our presence in this dynamic market for years to come.” 

Shaheel T.T.P, Managing Director, India and South Asia, added, “Our Mumbai Centre stands as a testament to our commitment to R&D innovation, blending art and science to craft fragrances tailored to local tastes with unprecedented speed. We are aiming higher in the market which is going to be the growth engine of the world. By leveraging Japanese technology to provide Indian consumers unparalleled experiences, we aim to create fragrances for India, in India.” 

Takasago has F&F production plant in India with a production capacity of about 20,000 tons per year. Takasago plans to bring in its Japanese technologies to provide unique and differential experience to Indian consumers.  Takasago International has big plans for India in commensurate with the significant opportunities that India can offer. To support the growth, Takasago International India (TII) business is close to INR 1500M in India and the growth in 2023 has been around 30%. Takasago business growth has increased 10X in India and CAGR had been in excess of 40%. Takasago will continue to invest in India in terms of R&D facilities, People resources and Technology transfers. The company has carved out its place by associating with leading FMCG companies in India. 

With the growth and expansion of the Fragrance business in India, TII has set up Takasago International India Fragrance Centre, in Mumbai.  As creators of fragrances, Takasago conduct research and development for various fragrance used in perfumes, personal care, fabric care, and air care products.　Perfumers are responsible for the creation of fragrances that are used in non-food products. The perfumer selects the necessary ingredients from fragrances raw materials according to the concept and direction required by the customer and prepares a formula. 

The new fragrances are created by improving the formulated fragrances through the trial application and sensory evaluation.  The development of fragrances requires a fusion of art and science. In addition to artistry, fragrance creation must be based on science, including long lasting, diffusion, and stability to suit the product’s application.

In India, Takasago is represented by Takasago International India Pvt. Ltd. (TII) and is based in Chennai. By nature of the business, TII’s customers include multi-national, large Indian business houses and MSME players in the FMCG segments in India. Takasago had invested in India and set up its own facility in Chennai in 2017 for Creation (R&D), Marketing and Manufacturing of F&F products. Since its inception in India in 2014, TII’s customers include multi-national, large Indian business houses and MSME players in the FMCG segments in India. 

TAKASAGO INTERNATIONAL CORPORATION (TIC) (https://www.takasago.com/en) flavor products include flavors used in frozen desserts, such as beverages and ice creams, gums, confectioneries, and processed foods (frozen foods, soups, condiments, among others), as well as natural flavors, other processed food materials, other food additives and related products. The fragrance products (https://www.takasago.com/en/fragrances) include fragrances used in soaps, detergents, cosmetics, prestige fragrances and perfuming agents, as well as other related products. The aroma chemicals include menthol, aroma ingredients such as musk, among others. The Company has four geographical segments: Japan, America, Europe and Asia. 

TIC is one of top five fragrance & flavor (F&F) companies globally and is listed in the Tokyo Stock Exchange (Tosho or TSE/TYO). In F&F Industry, the Fragrance products are used as raw materials in personal and fabric care, skin and hair care, fine fragrance and household products, while the Flavor products are used in baked and dairy products, confection, snacks, beverages and pharmaceutical products. 

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Kochi (Kerala) [India], April 3: South Indian superstar Nayanthara has been appointed as the brand ambassador for KLM Axiva Finvest, a prominent non-banking financial company in India. This strategic move aims to leverage Nayanthara’s immense popularity and nationwide recognition to propel the rapid growth and nationwide branding initiatives of KLM Axiva Finvest.

Mr. T.P. Srinivasan, Chairman of KLM Axiva Finvest, highlighted Nayanthara’s invaluable contribution to the company’s future growth trajectory. He emphasized her unparalleled stature in the Indian film industry, making her an ideal choice to represent the company’s ambitious expansion plans.

With Nayanthara onboard, KLM Axiva Finvest is poised to diversify its financial services, with a particular focus on catering to women and youth consumers. The company aims to bolster its presence by expanding its branch network to 2000 across all states in India within the next three years. Additionally, they are gearing up to roll out extensive marketing campaigns and initiatives to resonate with a wider audience and align with their aspirations.

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Mumbai (Maharashtra) [India], April 3: Assotech, a distinguished player in the real estate sector, has been assigned a Long Term Bank Facilities rating of IVR BBB-/Stable by Infomerics, a renowned credit rating agency. This prestigious rating underscores Assotech’s longstanding commitment to excellence, financial prudence, and unwavering dedication to delivering value to its customers and stakeholders.

The IVR BBB-/Stable rating reflects Assotech’s solid execution track record in the real estate industry, highlighted by the successful completion of numerous residential and commercial projects over the past two decades. With projects spanning across NCR, Bhubaneswar, Raipur, Ranchi, and beyond, Assotech has established itself as a reliable and trusted developer.

Key Factors Contributing to the Rating:

1. Financial Stability: Assotech has maintained a strong financial position, ensuring stability and reliability in its operations.

2. Track Record: With a proven track record of successful project completions, Assotech has earned the trust of its customers and stakeholders.

3. Market Position: Assotech’s strategic market positioning has enabled it to capitalize on opportunities and establish a strong presence in the real estate industry.

4. Quality of Assets: The firm’s commitment to quality is reflected in the superior quality of its assets, ensuring long-term value for customers.

5. Risk Management: Assotech employs robust risk management strategies to mitigate potential risks and safeguard its business interests.

6. Corporate Governance: Assotech upholds the highest standards of corporate governance, ensuring transparency and accountability in its operations.

7. Market Outlook: The firm’s keen understanding of market dynamics enables it to adapt to changing market conditions and seize growth opportunities.

8. Management Team: Assotech is led by a skilled and experienced management team, driving the company towards its strategic objectives.

9. Debt Profile: Assotech maintains a healthy debt profile, balancing leverage with financial stability.

10. Future Prospects: With a strong foundation and promising future prospects, Assotech is poised for continued success and growth in the real estate sector.

11. Satisfactory Execution Track Record: Assotech has completed 8 projects and has 8 more in the pipeline, demonstrating its ability to deliver projects on time and with high-quality standards.

Assotech’s projects are strategically situated in prime locations within Ranchi and Bhubaneswar, offering convenient access to key amenities such as prominent employment centers, bustling markets, efficient railway stations, and well-connected airports. This advantageous positioning enhances the appeal of Assotech’s developments, ensuring accessibility and convenience for residents and stakeholders alike.

Furthermore, Assotech maintains a prudent approach to project cost structures, boasting a moderate cost profile alongside remarkable saleability. With a commendable debt-equity ratio of 0.57x and an impressive 74% of units sold in ongoing projects, Assotech demonstrates fiscal responsibility and market acumen. Additionally, the firm’s meticulous management of escrow accounts, complete with predefined waterfall mechanisms, facilitates seamless cash flow management and prioritization of debt obligations, further solidifying its financial integrity and operational efficiency.

Mr. Sanjeev Srivastva, Chairman & Founder, Assotech Group, said, “We are delighted to receive the IVR BBB-/Stable rating from Infomerics, which serves as a testament to our commitment to excellence and financial prudence. At Assotech, we believe in delivering not just homes, but a promise of quality, reliability, and customer satisfaction. This rating reaffirms our dedication to upholding the highest standards of corporate governance and transparency in all our endeavors.”

As ASSOTECH continues to expand its presence and execute projects in Ranchi, Bhubaneswar, and beyond, the company remains focused on delivering value to its customers and stakeholders while upholding the highest standards of corporate governance.

About Assotech

Established over 38 years ago, Assotech Group has been at the forefront of real estate innovation, pioneering excellence and reshaping the landscape with a rich legacy of achievements. As a distinguished ISO 9001:2008 certified company, Assotech leverages its extensive experience and expertise to position itself as a trailblazer in the industry. Led by visionary Chairman & Founder, Mr. Sanjeev Srivastva, Assotech Group has transitioned from a Construction House to a distinguished Real Estate Developer. Mr. Srivastva’s strategic foresight has played a pivotal role in the company’s evolution, driving its commitment to excellence and innovation.

Guided by Chief Technology Officer, Mr. Arpan Patel, Assotech Group pioneers digital transformation in real estate, integrating emerging technologies to stay at the forefront of industry trends. With a focus on operational excellence, Chief Operating Officer, Mr. Aditya Prakash, spearheads Assotech’s expansion, driving growth and strategic affiliations. 

Key highlights of Assotech Group’s real estate triumphs include the remarkable success of Assotech Pride in Odisha, the introduction of cutting-edge construction methods like MIVAN FORMWORK, and the launch of luxury projects such as Assotech Luxury, Kronos, and Atlas. With a diverse portfolio spanning residential, commercial, retail, and hospitality developments, Assotech Group continues to set new benchmarks in vertical growth.

With a strong presence in Odisha and across six states, Assotech Group has delivered over 45 projects, creating homes and happiness for thousands of families. Committed to crafting aspirational infrastructures, the company’s philosophy centers around delighting customers and transforming them into long-term investors.

As Assotech Group shapes the future of real estate, the company remains dedicated to creativity, innovation, and sustainable growth. Media outlets are invited to explore and share the story of Assotech Group, a real estate powerhouse blending tradition with innovation and setting new standards for excellence in the industry. For more information, visit https://www.assotechgroup.com/ 

About Infomerics:

Infomerics Valuation and Rating Private Ltd (Infomerics) is a leading credit rating agency in India, providing comprehensive credit ratings and research services to corporates and investors. With a team of experienced analysts and a commitment to transparency and integrity, Infomerics helps clients make informed investment decisions. For more information, visit https://www.infomerics.com/.

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New Delhi (India), April 3:  Blending ancient Ayurvedic wisdom with modern science, Ayouthveda launches the skin-aiding campaign of #ExpertKiSunoExperimentMatKaro. The campaign aims to help millions of people struggling with skin care, urging them to listen to expert advice. With Ayouthveda, you can trust the experts and embrace a skincare regime rooted in ancient wisdom and modern science.

The campaign, featuring renowned actress Genelia Deshmukh, the brand ambassador of the Ayouthveda face care range, and Dr Sanchit Sharma, founder of Ayouthveda and an expert scientist, offers skincare solutions that genuinely nurture the skin. The campaign signifies a pivotal moment for Ayouthveda in reaffirming its commitment to providing advanced Ayurvedic solutions for the youth.

Aligning with Ayouthveda’s mission to provide Ayurvedic-backed safe products while actively contributing to the community, Dr Sanchit Sharma, founder of Ayouthveda said, “We want the young generation to discover the essence of Ayurveda with Ayouthveda, where nature’s purity meets innovation for youthful skin. We create an experience of the transformative power of Ayurvedic skincare, backed by 40 years of trust and expertise. Every product is a testament to our dedication to safe, non-toxic, and effective skincare. We believe skincare isn’t just about beauty; it’s about enhancing your overall well-being. We believe in skincare that’s as nurturing to your skin as it is to your soul, and with Ayouthveda, our mission is to provide skincare products that promote health, happiness, and confidence.”

Ayouthveda has a range of face care products for all skin types, from soothing and rejuvenating creams to refreshing facewash and scrubs, breezy mist and toners, facial kits, and more. One of Ayouthveda’s flagship products is the Sparkling Gold Facewash, formulated with 24K Nano Elemental Gold. European researchers have confirmed that using 24K gold nanoparticles or ‘Swarna Bhasma’ can fight against ageing and keep skin youthful and glowing. Genelia Deshmukh endorses Ayouthveda’s Sparkling Gold Face Care range.

Genelia Deshmukh, Brand Ambassador of Ayouthveda, invites everyone to join her on a journey to acquire luminous skin, “Ayouthveda’s sparkling gold face care is more than just skincare; it’s a celebration of timeless beauty and holistic wellness. Join me on a journey to radiant skin with Ayouthveda’s sparkling gold face care, where tradition meets innovation for a luminous glow. Experience the magic of Ayouthveda’s sparkling gold face care products because beauty should be as radiant as it is rejuvenating. Discover the secret to glowing skin with Ayouthveda’s sparkling gold face care range because I believe every woman deserves to shine from within.”

You can check out the series with the best skincare formulas to maintain your beauty inside and out. Visit www.ayouthveda.com and embark on your journey to nourish your skin and soul today. Remember, when it comes to skincare, #ExpertKiSunoExperimentMatKaro

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New Delhi (India), April 3: Clear Sound, a prominent provider of cutting-edge hearing solutions in Delhi/NCR, has been honored with the Diamond Partner Awards for 2023 from Signia and Phonak, alongside the High ASP (Delhi-NCR) Award from ReSound, demonstrating their unwavering commitment to delivering exceptional services.

Hard work, coupled with expertise and professionalism, is always recognized and rewarded. In this light, the esteemed recipient, Clear Sound has received the prestigious Phonak Diamond Partner Award 2023 for the second time.

Additionally, the clinic is overwhelmed enough to achieve another significant milestone by securing the Signia Diamond Partner Award 2023. This award is particularly noteworthy as it signifies the eleventh consecutive year that the Clear Sound has been recognized by Signia.

But that’s not all! Adding to these astonishing accomplishments, the entire team is once again extremely proud as they got the High ASP (Delhi-NCR) award for the same year 2023 from ReSound. Besides this, Clear Sound joyously celebrated more than a decade of fruitful collaboration with Mr. Sunil Vinzanekar who is the Managing Director of ReSound.

These awards not only serve as a testament to Clear Sound’s consistent and ongoing efforts but also showcase their devotion to continuing their attainment of excellence in the field of audiology, fostering trust and confidence among their patients.

Dev Kant Mishra, Founder and Director of Clear Sound, expressed his heartfelt gratitude for all these accolades, highlighting the relentless hard work & passion of the whole team. He also emphasized the strong partnerships with these reputed hearing aid industry leaders – Signia, Phonak, and ReSound, underscoring the shared visions that have defined the valuable relationship with them over the years.

“We have always been proud to be associated with Clear Sound,” said Rajnish Kamat, Managing Director at Phonak.

Clear Sound’s exemplary diligence makes them a deserving recipient of this award,” stated Avinash Pawar, CEO & Managing Director at Signia (India). “Their determined focus on positively impacting the lives of individuals with hearing impairment truly distinguishes them”

The clinic looks forward to continuing its successful partnership with Signia, Phonak, and ReSound to ensure that Clear Sound remains at the forefront of the latest advancements in hearing aid technology & treatment modalities and that their patients always receive the most effective and up-to-date hearing care available.

Clear Sound, with over 15 years of providing unparalleled hearing service and a track record of transforming the lives of over 50000 individuals, has established itself as a leading hearing and speech clinic in Delhi/NCR. Clear Sound has set a benchmark for excellence and is a trusted name in audiology services. With branches strategically situated in South Delhi, West Delhi, Gurugram, and Prayagraj, the clinic ensures convenient access to its top-notch hearing services. The vision of Clear Sound Hearing & Speech Clinic remains steadfast: to be a beacon of support for individuals with hearing challenges, empowering them to lead fulfilling and connected lives. 

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Vijay Rengarajan

New Delhi (India), April 4: Vijay Rengarajan, Director of Product Management at Applied Systems, has been recognized under the category of Most Prominent Industry Expert of the Year – 2024, Texas in Insurance Product Development by Business Mint Nationwide Awards 2024. Dedicated to enhancing customer satisfaction through the development of intuitive products that drive efficiency and growth for agencies, Vijay has over 16 years of experience in product management within the IT industry and Property and Casualty Insurance domain. He has established himself as an innovative strategist and effective product leader.

Beginning his IT career on the carrier side, Vijay transitioned to focus on the Independent Agent channel, where his commitment, attention to detail, and deep understanding of the insurance landscape propelled him through various key positions, leading to his current role as Director of Product Management.

During his tenure with EZLynx, Vijay leveraged his comprehensive understanding of complex market dynamics to conceptualize, manage, and implement strategic product roadmaps. He played a pivotal role in launching numerous innovative, customer-centric insurance products, such as EZLynx Automation Center, which saves agencies an average of 530 hours per month when utilized across the customer life cycle.

Vijay’s relentless focus on customer needs has been instrumental in EZLynx’s product suite being recognized as one of 2022’s Best In Biz Most Innovative Product of the Year. His commitment to excellence is underscored by his MBA from Texas A&M International University, specializing in strategic management, and his Chartered Property Casualty Underwriter (CPCU) designation, symbolizing his dedication to upholding industry standards.

Vijay’s work encompasses a range of high-level subjects, including technological advancement in P&C Insurance, digitalization, process automation, empowerment of independent agencies, support for small business resilience, integration of emerging technologies like AI, and enhancement of customer experience and engagement.

Among his notable achievements, Vijay spearheaded the transformation of EZLynx into the industry’s only comprehensive ONE PLATFORM solution, earning the product suite recognition as the 2022 Best In Biz Most Innovative Product of the Year. This unified platform streamlines agency workflows, cuts costs, and increases productivity, thereby maximizing agencies’ potential for growth and profitability.

Furthermore, Vijay pioneered the development of industry-leading policy matching logic with a 97% success rate, ensuring timely and accurate policy delivery to agents and consumers. He also created the EZLynx Automation Center™, an event-driven automation product that saves agencies significant time and resources by streamlining tasks and communications.

Vijay developed the EZLynx Client Center, a comprehensive self-service portal empowering consumers to manage their accounts independently, thereby freeing agents for revenue-generating activities and enhancing agency efficiency.

Moreover, Vijay launched the industry’s first complete, cloud-based EZLynx MAP system for Market Access Providers (MAPs), simplifying network management and providing unparalleled visibility into their expanding networks.

In his daily responsibilities, Vijay builds and manages product roadmaps, conducts market research, collaborates with stakeholders, guides engineering teams, evaluates pricing models, and ensures the success of products through data-driven optimization strategies.

Through his leadership and innovative initiatives, Vijay Rengarajan continues to drive forward-thinking advancements in the insurance industry, empowering agencies, enhancing customer experiences, and shaping the future of insurance technology.

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Surat (Gujarat) [India], April 2:  Rayzon Solar, India’s top solar panel manufacturer and a pioneer in the industry with its innovative solutions, has announced that it has extended its partnership with Gujarat Titans and joined hands with Chennai Super Kings for the 2024 IPL season.

Rayzon Solar’s decision to extend the partnership with Gujarat Titans, following a successful collaboration as the Renewable Energy Partner in the 2023 IPL season, and to join hands with Chennai Super Kings underscores its commitment to advancing sustainability within sports.

Gujarat Titans was the IPL champion in its inaugural season in 2022 and finished as the runner-up to Chennai Super Kings in the 2023 season. Chennai Super Kings has won five IPL titles, the joint-most in the league’s history.

Commenting on the partnership, Chirag Nakrani, Founder & Managing Director of Rayzon Solar said, “We are thrilled to continue our partnership with Gujarat Titans and forge a new association with Chennai Super Kings for the upcoming IPL season. Our collaboration with Gujarat Titans has yielded remarkable results, and we are eager to build upon that success to further promote sustainability initiatives within the cricketing community.”

The alliance between Rayzon Solar and the two cricketing powerhouses, which, incidentally, will also clash in the inaugural match of the 2024 IPL season on March 22, showcases their commitment to raising awareness about renewable energy and driving positive societal impact.

Mr Hardik Kothiya, Co-founder and Managing Director of Rayzon Solar, said, “Beyond the commercial benefits as a result of enhanced visibility and brand building for us as a company, our partnership with Gujarat Titans and Chennai Super Kings reflects a shared vision of creating a more sustainable future. By partnering with two of the most popular teams in the IPL, we aim to harness the popularity and influence of cricket and leading cricketers to inspire the world to adopt renewable energy solutions and contribute to environmental conservation.”

Col. Arvinder Singh, Chief Operation Officer of Gujarat Titans, says, “We take immense pride in continuing our collaboration with Rayzon Solar in a bid to promote sustainability There has been a global impetus to adopt renewable sources of energy, and we truly believe it is the way to go. This collaboration is a step to send a message to the Titans FAM across the globe to contribute towards a sustainable future.

Mr. Kasi Viswanathan, CEO, Chennai Super Kings said, “We are pleased to partner with Rayzon Solar for the upcoming 2024 season. Environmental conservation is the need of the hour and together, we will spread awareness on renewable energy solutions among Chennai Super Kings fans around the world. This is a partnership that looks ahead to the future with a shared vision of making a difference to people’s lives.”

Following the collaboration, Rayzon Solar, Gujarat Titans and Chennai Super Kings will undertake various initiatives and campaigns to educate fans about the vital role of solar energy in mitigating climate change and reducing carbon emissions. The collaboration also aims to promote the adoption of renewable energy and make a meaningful difference in the lives of underserved communities.

Rayzon Solar, along with Gujarat Titans and Chennai Super Kings, are not just partners in cricket, but partners in sustainability, working towards a brighter and greener future for all.

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New Delhi (India), April 2: In the realm of Public Relations (PR) and Branding, the way your narrative is woven and strategically projected to the masses holds immense significance. This is where MAJ Medias stands out as a beacon of excellence, offering not only cost-effectiveness but also unparalleled quality and strategic prowess in PR and branding. As Mohit A Jaitly, the founder of MAJ Medias, aptly articulates, “Crafting a compelling storyline and strategically amplifying it to the right audience is pivotal in establishing your business or personal brand as a standout entity in today’s competitive market.”

In an era where every word counts and every impression matters, MAJ Medias comprehends the importance of meticulous attention to detail and the power of strategic storytelling. With a seasoned team at its core, MAJ Medias adopts a bespoke approach to ensure that your narrative resonates deeply with your target demographic and leaves an indelible mark.

As the premier PR and branding agency in India, MAJ Medias prides itself on delivering not just quantity but also quality. Each PR campaign and branding strategy is meticulously crafted to convey your brand’s unique essence in a compelling and impactful manner. From captivating narratives to engaging visual elements, every facet of your PR and branding efforts is carefully curated to captivate the attention of stakeholders, influencers, and consumers alike.

Moreover, MAJ Medias recognizes the paramount importance of SEO-friendly content in today’s digital landscape. By integrating relevant keywords and optimizing your PR and branding materials for search engines, MAJ Medias ensures maximum visibility and exposure for your brand across various online platforms.

“We believe in the transformative potential of strategic storytelling to elevate brands and drive tangible results,” asserts Mohit A Jaitly, the visionary behind MAJ Medias. “Our mission is not just to disseminate information but to craft narratives that resonate deeply with your audience and position your brand as an industry leader.”

With MAJ Medias as your trusted ally, you can rest assured that your brand’s narrative will be skillfully projected, reaching the right audience at the opportune moment. Whether you’re a burgeoning startup seeking to make a splash or a well-established enterprise aiming to maintain relevance in an ever-evolving marketplace, MAJ Medias offers the expertise and resources to help you achieve your PR and branding objectives.

In summation, MAJ Medias emerges as the pinnacle of excellence in PR and branding, offering a winning combination of affordability, quality, and strategic acumen. With an unwavering commitment to excellence and a passion for storytelling, MAJ Medias serves as your conduit to success in the dynamic world of PR and branding.

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It reached out to over 1500 drivers working in the manufacturing industry

Jharsuguda (Odisha) [India], March  31: Vedanta Aluminium, India’s largest producer of aluminium, conducted a mega road safety awareness initiative – ‘Suraksha Sarathi’ at Lakhanpur Mines in Jharsuguda, in partnership with Mahanadi Coalfields Limited (MCL) and major transporters’ unions, including Maa Samleswari Truck Owner Association (MSTOA) and Ayush Road Lines. The event saw participation from more than 1500 drivers, recognizing them as ‘Sarathis’ (Charioteers) to highlight the indispensable role they play in road safety.

As part of the awareness drive, Vedanta Aluminium orchestrated several initiatives aimed at underscoring the paramount importance of road safety which included a compelling ‘Nukkad Natak’ (street play) performance featuring actors embodying the mythical characters Yamraj and Chitragupta, complimentary health check-ups, a road safety quiz, and the distribution of road safety kits, all of which drew appreciation from the drivers. Through these initiatives, the company emphasized the importance of adhering to traffic regulations and safety standards.

Esteemed officials who graced the occasion and actively participated in the initiatives included Mr. Dinabandhu Sundhi, Road Transport Officer, Jharsuguda; Mr.  Loknath Meher, Motor Vehicle Inspector, Jharsuguda; Mr. Sanjay Jha, General Manager, MCL, Lakhanpur; Mr. Akhil Swain, President, MSTOA; Mr. Santosh Mohanty, General Secretary, MSTOA; and Mr. Chandan Agrawal from Ayush Road Lines.

Reiterating Vedanta’s safety- first culture, Mr. Sunil Gupta, COO, Vedanta Aluminium said, “At Vedanta Aluminium, safety of our people and partners is our foremost priority and we believe in extending our culture of care beyond our operations. It gives us immense pride to pioneer initiatives like ‘Suraksha Sarathi’, leading to more safeguards for our communities. The safety of our partners is of utmost importance to us and we plan to conduct similar initiatives to bolster the safety quotient at our operations as well as beyond.”

Acknowledging the company’s efforts, Mr. Dinabandhu Sundhi, Regional Transport Officer, Jharsuguda said, “I strongly believe that through the shared efforts of the district administration and Vedanta Aluminium, we can achieve our goal of making Jharsuguda a district free from road accidents. I extend my heartfelt gratitude to Vedanta for this initiative. “

Vedanta Aluminium has undertaken several initiatives to strengthen its safety-centric culture, including:

• Sankalp, a Safety Culture Transformation Programme implemented by Vedanta Aluminium across all its operations
• Augmented and Virtual Reality Training Centre to enhance safety training and offer an immersive and engaging experience
• Extensive digitalization of operations and processes to minimize human interaction with machines and Manufacturing Execution System to ensure 360-degree visibility of critical plant operations, allowing for remote decision-making through mobile applications.
• Video analytics for immediate detection of fire events and monitoring of employee adherence to safety standards, ensuring continuous plant safety
• An all-women fire-fighting team ‘Agnivahini’ at Jharsuguda, who have been meticulously trained to act efficiently and effectively in event of an emergency, offering off-site response support to the local administration and community
• Safety Stand Down, a programme wherein leadership teams engage with employees and business partners on various facets of health, safety and environment, to build a holistic safety-first culture
• Regular Mock Drills & Safety Awareness Sessions organized in collaboration with National Disaster Reduction Force (NDRF) and Odisha State Disaster Management Authority (OSDMA)

Fire, electrical & household-safety training sessions for school students and community members by employee volunteers of the company

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com

Training on industrial safety and accident prevention reached out to over 400 participants

Jharsuguda (Odisha) [India]; March 31: Vedanta Aluminium, India’s largest producer of aluminium, in collaboration with the Directorate of Factories and Boilers, Government of Odisha, conducted a comprehensive one-day industrial safety training program at its Jharsuguda operations. This endeavour, under the aegis of the Department of Labour and ESI (Employees’ State Insurance), Government of Odisha, is being extended across diverse industrial zones within the state with an overarching objective of fostering a robust safety culture and augment awareness pertaining to safety amongst industry professionals.

The training program was graced by Shri R. S. Gopalan, IAS Commissioner-cum-Secretary, Labour & ESI Dept., Govt. of Odisha and Dr. Malay Kumar Pradhan, Deputy Director of Factories & Boilers (Safety), Govt. of Odisha- who joined virtually, Shri Swaroop Jena, Deputy Director of Factories & Boilers, Sambalpur Division., Govt. of Odisha, Smt. Archana Das Asst. Director of Factories & Boilers, Jharsuguda, Govt. of Odisha, Shri Umakanta Samantary Asst. Director of Factories & Boilers, Sambalpur, Govt. of Odisha.

The training program, led by expert trainers from the esteemed Institute of Quality and Environment Management Services (IQEMS) Pvt. Ltd., addressed vital topics such as process safety, behaviour-based safety, leadership, fire and explosion safety, and risk-based thinking. The extensive curriculum offered participants valuable insights and practical knowledge to improve safety practices in their industries. The event received a strong response, with over 400 attendees from various industries in Western Odisha.

Talking about Vedanta’s safety-first culture, Mr. Sunil Gupta, COO, Aluminium Business said, “Ensuring the safety of both our employees and business partners is our top priority, and we are committed to extending our culture of care beyond our immediate operations to benefit the wider community. We consider employee safety training essential for maintaining operational excellence and strive to foster a culture of continuous learning and improvement through such industrial safety workshops. By collaborating with the government, we aim to contribute to creating a safer and healthier environment for everyone in our community.”

Mr. R.S Gopalan, IAS, Commissioner cum Secretary of the Department of Labour and ESI, Government of Odisha, emphasized “This training program serves as a significant forum for prominent industries to connect, exchange insights, and showcase best practices in industrial safety. The enthusiastic involvement and active contribution of the participants underscored their dedication to elevating safety standards in their workplaces. I strongly express my gratitude to Vedanta for hosting this extensive training initiative at their state-of-the-art facility.

Vedanta Aluminium is working extensively towards creating a safer workplace and community by constantly assessing and augmenting its Safety Management System with cutting-edge technologies, robust processes, and an unrelenting focus on ensuring behaviour-based safety.

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com