Tag: Business

  • Dinesh Kumar, Vice President of Jharkhand Archery Association, Empowering Sports in the State

    Dinesh Kumar, Vice President of Jharkhand Archery Association, Empowering Sports in the State

    New Delhi (India), May 24: Dinesh Kumar, an esteemed figure in both the sports and political realms, is leaving an indelible mark on the state of Jharkhand. Currently serving as the Vice President of the Jharkhand Archery Association, Dinesh Kumar is dedicated to empowering sports and fostering a culture of excellence in the state. Under his leadership, the association has witnessed significant progress, with a renewed focus on nurturing young talents and providing them with the necessary infrastructure and resources to excel.

    Beyond his involvement in sports, Dinesh Kumar is a prominent employee of Tata Steel Downstream Products Ltd. Having held a permanent position since 2008, he ventured into the realm of union elections in 2012 and has emerged victorious in four consecutive elections. His repeated triumphs are a testament to his unwavering commitment to advocating for the rights and welfare of the company’s employees.

    Most importantly, Dinesh runs a social organization named Samadhan in Jamshedpur city, facilitating the marriage of impoverished young women from the community. His efforts have led to the union of 71 deserving daughters from underprivileged backgrounds. Notably, the organization predominantly attracts and engages women employed in domestic roles, furthering our commitment to uplift those in need.”

    Born on November 21, 1977, in the vibrant city of Jamshedpur, Dinesh Kumar takes immense pride in his Indian citizenship. His affiliation lies with the Bharatiya Janata Party (BJP), a political platform through which he has effectively represented the interests of the people. Dinesh Kumar’s proficiency in the political field has been recognized through his role as the former BJP President of Jamshedpur and as a State Executive of the BJP in Jharkhand.

    Apart from his professional achievements, Dinesh Kumar finds solace and support in his personal life. He is happily married to Preeti and is blessed with two children, Yash Kumar, and Ansh Kumar. His late father, Late Hari Ram, and his mother, Bedu Bai, have instilled in him the values of dedication, integrity, and perseverance.

    Dinesh Kumar’s involvement in the social and political spheres has undeniably left an enduring impact. Through his exemplary leadership, he continues to champion the cause of employee rights at Tata Steel, ensuring a harmonious work environment. Simultaneously, his contributions to the Jharkhand Archery Association are fostering a culture of sportsmanship and excellence, inspiring aspiring athletes to reach for greatness.

    Dinesh Kumar’s multifaceted portfolio and his unwavering dedication to the betterment of society have positioned him as a role model and an agent of positive change. With his astute leadership and profound passion, he continues to reshape the landscape of both sports and politics, leaving an indomitable legacy for generations to come.

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  • Digital Edge Sets its Sights on Europe: Expanding Horizons with Proven Digital Marketing Strategies

    Digital Edge Sets its Sights on Europe: Expanding Horizons with Proven Digital Marketing Strategies

    Digital Edge expands into Europe, empowering businesses worldwide

    New Delhi (India), May 24: Digital Edge, a prominent digital marketing agency based in India, is thrilled to announce its strategic expansion into the European market. This move marks a significant milestone for the brand as it aims to bring its expertise and proven strategies to clients in Europe, empowering businesses globally with result-oriented digital marketing solutions.

    As a leading player in the digital marketing industry, Digital Edge has experienced remarkable growth and success. With a high client base of over 8,700 satisfied customers, the agency continues to thrive in the dynamic world of digital marketing. In addition, Digital Edge offers a complete range of professional services designed to help businesses succeed in the digital realm.

    Digital Edge’s impressive growth and success can be attributed to several key factors. Firstly, the agency has achieved a minimum year-on-year increase of 40%, showcasing its ability to deliver exceptional results consistently. This remarkable growth reflects Digital Edge’s commitment to excellence and its strong position in the digital marketing industry.

    One of the hallmarks of Digital Edge’s success is its outstanding client retention rate of 80%. This speaks volumes about the agency’s dedication to client satisfaction and its ability to build long-term partnerships. Many clients have chosen to stay with Digital Edge over the years, a testament to the trust, value, and exceptional service they receive. The agency takes pride in nurturing these relationships and consistently exceeding client expectations.

    Digital Edge’s track record of executing successful campaigns further reinforces its position as a leader in the digital marketing industry. The agency’s expertise, data-driven approach, and advanced technology have enabled it to drive tangible results for clients, focusing on ROI and delivering meaningful business outcomes.

    “We are excited to ignite digital transformation with a spark of creativity and a passion for pushing boundaries. At Digital Edge, we firmly believe in the power of innovative strategies, cutting-edge technology, and a relentless pursuit of excellence. Our expansion into the European market marks a significant milestone for us, and we are enthusiastic about establishing a strong foothold in this region. As we look ahead, we remain committed to innovation, continuously refining our strategies, and staying at the forefront of industry trends. Our unwavering dedication to delivering exceptional results and exceeding client expectations will drive us to become a leading player in the global digital marketing landscape.” shared Pankaj Dhingra, CEO of Digital Edge.

    Pankaj Dhingra added, “Empowering the digital pioneers of tomorrow, Digital Edge leads the way with comprehensive training programs that have transformed the lives of over 15,000+ students. Our online marketing trainer, equipped with the latest knowledge and expertise in digital marketing strategy, ensures a cutting-edge learning experience. Backed by a team of certified professionals from Google, Hubspot, and Semrush, we deliver the finest digital marketing course training in Noida. Our unwavering focus lies in shaping our students’ careers and paving their path to success. To provide hands-on exposure, we offer an immersive 1-3 months internship program on live projects, allowing our future marketers to gain invaluable real-time experience. Join us and unlock your potential in the digital realm.”

    Digital Edge’s expertise extends across various sectors, catering to a diverse range of industries. Whether it is e-commerce, healthcare, technology, finance, education, real estate, or more, the agency has successfully implemented tailored strategies for clients in these sectors. This versatility and ability to understand the unique requirements of different industries have been instrumental in Digital Edge’s growth and reputation.

    Digital Edge’s key service portfolio includes:

    SEO Services: Enhancing search engine visibility to drive organic traffic.

    PPC Services: Creating and managing targeted pay-per-click campaigns for maximum ROI.

    -Social Media Marketing: Engaging audiences and building brand presence on social platforms.

    -UI/UX Designing Service: Crafting intuitive and visually appealing user interfaces.

    -Website Designing Services: Building eye-catching and responsive websites.

    -Custom Website Development: Developing tailor-made websites to meet specific business needs.

    -WordPress Development: Creating dynamic and scalable websites using the WordPress platform.

    -Mobile App Development: Building innovative mobile applications for iOS and Android platforms.

    -Ecommerce Development: Designing and developing robust ecommerce platforms for online businesses.

    The industry has recognized Digital Edge’s outstanding performance and innovation through various prestigious awards. These accolades highlight the agency’s commitment to excellence, creativity, and delivering impactful digital marketing solutions. Furthermore, Digital Edge has formed partnerships with industry giants such as Google, Bing Ads, HubSpot, and Facebook Marketing, further enhancing its credibility and access to cutting-edge tools and resources.

    As Digital Edge expands its presence into the European market, it brings a proven track record of growth, success, and a commitment to empowering businesses with result-oriented digital marketing solutions. The agency’s impressive YoY growth, diverse sector expertise, high client retention rate, successful campaigns, and industry recognition position it as a trusted partner for businesses seeking to thrive in the digital landscape.

    For more information, visit – https://www.digitaledgeinstitute.com/

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  • UNO MINDA launched its BS VI -compliant Automotive Engine oils for 2 wheelers in the Indian market

    UNO MINDA launched its BS VI -compliant Automotive Engine oils for 2 wheelers in the Indian market

    New Delhi (India), May 24: Uno Minda, a leading Tier 1 supplier of Proprietary Automotive Solutions to Original Equipment Manufacturers (OEMs), has announced the launch of its BS VI -compliant automotive engine oils for two-wheelers in the aftermarket. The company aims to address the growing demand for energy-efficient engine oils in the automobile industry as well as cater to the evolving demands of its consumers, who are on the look for high-performing lubricants for their Vehicles.

    Launched under three different grades of mineral, semi-synthetic and fully synthetic, the most distinguishing characteristic of these lubricants is their high viscosity, which enables superior engine wear protection, and significantly lowers the maintenance costs thus extending the lifespan of the engine.

    The high-quality automotive engine oils from Uno Minda, have been categorized under the name of PerfoMaxx in mineral grade recommended for 100cc – 125cc bikes and scooters. Purosynth, a semi-synthetic engine oil recommended for 125cc- 150 cc bikes & Ultimo, a fully synthetic engine oil, is recommended for 150cc & above bikes. Additionally, Royal E is specifically designed for the UCE engine and recommended for Royal Enfield motorcycles (Classic & Bullet 350).

    Speaking on the occasion, Mr. P.V. Yeshwant Kumar, Business Head Aftermarket – Uno Minda Ltd. “Uno Minda is committed to providing the best to its consumers along with reduction in carbon footprint using premium quality additives. These BS VI-compliant automotive engine oils have been formulated in keeping with our motto of M3 “more life, more mileage and more performance”. These high-performing lubricants ensure instant start and pickup along with smooth drivability as well as excellent fuel efficiency, resulting in a significant improvement in the overall driving experience from the first use. Consumers can expect an enhanced engine life with regular use”.

    Another highlight of our products is that these will be packed in 100% eco-friendly lead-free containers. The efficiency of these engine oils is tested up to 10,000 km, which makes them highly economical, especially for commercial drivers. This new generation of BS VI complaint lubricants is already available at your nearest automotive stores.”

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  • Dynamic Cables announced its result for Q4 and FY 23, Surpasses all Past Performances

    Dynamic Cables announced its result for Q4 and FY 23, Surpasses all Past Performances

    Revenue up 19% YOY 

    Coming out of Margin Overhang in Q4

    Declared 5% dividend

    Jaipur (Rajasthan) [India], May 24: Dynamic Cables Limited (DCL), a leading Jaipur-based power cable manufacturer, announced its result for Q4 and FY 23. The company reported sales of Rs 178.5 Crs for Q4 FY23 and Rs 668.6 Crs for FY23, with a healthy growth of 18.6% on a yearly basis. The company reported an EBITDA of Rs 62.8 Crs and PAT of Rs 31 Crs during the financial year. During Q4, the EBITDA margin was 10.6% as compared to 9.3% in the previous quarter. The management has guided that they are witnessing a healthy uptick in demand from both government and private sector and expects it to continue for the mid to long term, which augurs well for the company’s growth.  During the year, the company also stepped up their product development initiatives, and in addition to growing the Railway Signaling segment company is also working on a few other new-age products like covered conductors and EV cables to fuel the future growth momentum. The company believes going forward, these products will help them in expanding the topline and will drive growth in margins.

    Commenting on the development, Mr. Ashish Mangal, Managing Director of Dynamic Cables Limited, said: “: We are delighted to report that we have concluded the financial year 2023 on a strong foothold. In the year, we created new milestones and delivered the highest-ever revenue year after year. Achieving this growth despite a high base and volatile commodity pricing environment demonstrates the demand environment that exists in the industry and the Dynamic team’s ability to grow on this opportunity. We remained committed to our goals to increase our efforts to maximize operational efficiencies across the board to cater to current and future growth, increase export traction and grow profitably.”

    About Dynamic Cables Ltd.:

    Dynamic Cables Ltd. is the manufacturer of power infra cables that includes LT, HT, EHVC, Power control & instrumentation cables, flexible & industrial cables, solar cables and railway signalling cables. It supplies cables to Government Discoms, Private Distribution companies, Private EPC contractors, and industrial and Export clients. The company has 3 manufacturing plants situated at Jaipur and Reengus. Business operations are managed through a corporate office in Jaipur and 5 regional sales offices across India.

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  • DJED Foundation Founders Shilpa & Dilip Jain Win Citizens’ Gratitude to Gallant Warriors 2023 Award

    DJED Foundation Founders Shilpa & Dilip Jain Win Citizens’ Gratitude to Gallant Warriors 2023 Award

    New Delhi (India), May 24:  DJED Foundation directors, Shilpa Mehta Jain and Dilip Jain, were awarded the prestigious Citizens’ Gratitude to Gallant Warriors 2023 on May 11th, 2023, by the Honourable 14th President of India, Sh. Ram Nath Kovind. The award ceremony was held at the Dr. Ambedkar International Centre, Janpath, New Delhi, and was organised by Ek Hi Rasta (Trust). Shilpa and Dilip Jain were recognised for their outstanding contribution to society through the NGO’s innovative 3E model: Environment, Education and Entrepreneurship.

    dJED Foundation is an NGO that places ecology before the economy and focuses on the restoration and regeneration of nature, both inside and outside to support marginalized communities. Their work has expanded to seven locations across Maharashtra, Gujarat, and Rajasthan.

    Their environmental initiatives include watershed management by the construction of ponds, check dams and wells, afforestation with native saplings, and plastic waste management. Over past 3 years, they have done significant work in Chinchwadi Adivasi village in Karjat district of Maharashtra, Hirjipura village in Karjan district of Gujarat (project is called RevAranya) and in Jawai Bisalpur village in Pali district of Rajasthan (project is called Save Jawai Wildlife).

    Their educational programs include the Aadi Maanav Academy, where children study under a banyan tree, sports program for the queen of forests aka Rann Raani and the Me2 Kids Club, which sensitizes city children to nature, adventure and volunteering. Shilpa Mehta Jain, despite her polio, has played a significant role in organizing most of the club’s activities and recently started SMS scholarship to support people with disability to do CA.

    Their entrepreneurship initiatives provide grassroots support to communities by creating ecologically, sustainable livelihood opportunities, and enable local self-reliance, Gram Swaraj. These are deeply integrated with the educational and environmental initiatives.

    On the occasion Dilip Jain, Co-founder dJED Foundation say, “As someone living in the ChatGPT era where machines have taken over most tasks, it’s easy to feel like our human skills are becoming irrelevant. However, I strongly believe that we must prioritize using our heads and hands to solve the world’s biggest problems, which machines are not equipped to do. This includes restoring our natural resources that are fast collapsing, questioning the current model of growth and development, and finding new ways to care for both the planet and its people. To do this, we must embrace alternative ways of thinking, unlearn what’s not working, and apply our newfound wisdom to create a better world.”

    dJED Foundation is also mentoring other initiatives, such as the Dharavi Dream Project, which empowers under-resourced kids in Dharavi through music, dance, and graphics, and Project DEEP, which aims to uplift a village out of poverty through universal and unconditional direct cash transfers.

    About dJED Foundation 

    dJED Foundation is a Section 8 Company (‘not-for-profit’), with a wide range of objectives, particularly ecological conservation, education and sustainable livelihoods. dJED Foundation is assisting the indigenous tribal communities of Chinchwadi Adivasi village (which is nestled in the foothills of the Sahyadris, about 10 km from Neral Station) so that individuals can learn from and support one another in satisfying their diverse needs and realizing their creative ambitions, all while working together to address their challenges in an environmentally conscious manner.

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  • Akila Agrawal’s debut fiction, ‘Marriages Not Made in Heaven’, is a humorous but insightful exploration of modern-day marriages

    Akila Agrawal’s debut fiction, ‘Marriages Not Made in Heaven’, is a humorous but insightful exploration of modern-day marriages

    Akila Agrawal, the author of ‘Marriages Not Made in Heaven’

    New Delhi (India), May 24: Acclaimed corporate lawyer Akila Agrawal releases her debut novel, titled ‘Marriages Not Made in Heaven,’ under the pseudonym Vathi Agrawal. The online book release was followed by a launch event at the Oberoi, New Delhi, which was attended by the author’s peers and fraternity. The book is currently available on online channels and in offline stores across the country such as Bahrisons and Crossword.

    Set in contemporary South Delhi,the book is a generic tongue-in-cheek reflection on the city’s distinctive upper-middle-class households, enthralling the readers with its captivating take on arranged marriages. The story is intricately woven around the lives of the Chopra sisters – Payal, Simran and Nisha, and their mother, whose sole ambition is to get her daughters settled in happy matrimony, preferably in wealthy households. The book provides an unbiased perspective on the complexities of modern Indian families, portraying the societal pressures faced by educated Indian women.

    Talking about the book, the author, Akila Agrawal, said, “Imperfect marriages and their struggles are a pervasive issue in Indian society. Veiled as a light, frothy read, the book is a take on modern day relationships and marriages. It is loosely based on Pride and Prejudice (though there isn’t a Mr. Darcy). The book revolves around the complex lives of three sisters who are strong ‘women of substance’ but feel constrained to conform to parental and societal expectations. I notice this among several educated women that I come across in Delhi. Many marriages are still arranged based on status, wealth, and family reputation. The book explores this and related aspects through a fast paced story line.”

    Akila Agrawal is a leading corporate lawyer in India and an alumnus of the prestigious National Law School of India University, Bengaluru. She heads the M&A practice of Cyril Amarchand Mangaldas and has a distinguished career spanning over more than two decades. She is based in Delhi, where she lives with her husband and two children.

    To get a copy of the book, please visit: https://www.amazon.in/Marriages-Made-Heaven-Vathi-Agrawal/dp/9356732183

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  • Yellow Hat 365 Completes The Construction And Detailed Interiors of A 12,000 sq ft G+4 Villa In A Record Five Months

    Yellow Hat 365 Completes The Construction And Detailed Interiors of A 12,000 sq ft G+4 Villa In A Record Five Months

    The venture facilitates complete property construction from ground zero to interiors.

    New Delhi (India), May 24: In a rare achievement for the Hyderabad real estate sector, Yellow Hat 365 finished the construction and detail interior design of a G+4 floors spanning across 12,000 sq ft in five months, along with managing other projects spanning across 8 sites with 1,80,000 sq ft, in 2022. The project was started from ground zero and involved complete construction, with Italian marble, designer washrooms, double-height ceilings, courtyard, and detailed interior along with VRF, automation and solar.

    Yellow Hat 365 is a construction and interior contracting company established by two brothers, Shariq Ahmed and Shoeb Ahmed. Shariq is an Electrical Engineer and Shoeb is an MBA graduate with education and job experience in Dubai and London, respectively.

    Their stint in the highly competitive industry started by opening a small construction contracting company in Hyderabad in 2011. Taking baby steps into the market, Shariq and Shoeb started with six small projects involving no more than 450 sq ft each. Carrying out multiple tasks like purchasing materials and managing labor manually for several years provided them with the experience of setting up a new and evolved venture.

    An initiative that started with two people has now grown to a staff of 85 professionals working on a project basis. Yellow Hat comprises a team of passionate in-house Architects and Civil Engineers to ensure timely deliveries of projects. In 2022, it delivered projects with the construction management being valued at around ₹30 crores. What makes Yellow Hat 365 stand out is its package of services where a customer can complete its construction with detail home and office interiors in time. The team shoulders the responsibility of constructing properties from scratch designing the interiors to enhance their aesthetic appeal.

    Looking at the team’s achievements, Shoeb Ahmed says, “Looking back at our journeys, we have realized that good things certainly come to those who work and wait. None of our achievements would have been possible without the never-ending passion and support of our team members. We are now, quite literally, aiming for the skies, with the intention of working on villa projects and towers that beautify Hyderabad’s skyline!”

    To learn more about Yellow Hat 365 and its offerings, visit its official website here: https://www.yellowhat365.com/

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  • inDrive calls on people to ride for a fair price

    inDrive calls on people to ride for a fair price

    In Pic – Avik Karmakar, Sergei Kondrutski, Mohan Pradhan, Pavit Nanda Anand, Jitendra Pagare

    Mumbai (Maharashtra) [India], May 24: With more than two billion rides completed across the world, inDrive, an international ride-hailing platform, is disrupting the ride-sharing industry in Mumbai by allowing passengers and drivers to negotiate fairer fares among themselves. inDrive has now launched a campaign calling on people to ‘Ride for a fair price you both agree on’.

    The campaign contrasts the indifference of ride-hailing algorithms with the empathy and communication that enables people to negotiate and agree on fair fares.

    inDrive also announces the launch of “Driver of the Month” in Mumbai. Cab Drivers who provide the most rides with inDrive during the campaign will be awarded attractive prizes. There will be 1 mega prize (a motorcycle) and 10 prizes for runners-up (smartphones). Drivers will have to register themselves, complete the eligibility criteria and take the maximum possible rides to be eligible for the prize.

    “Creating fairer solutions to address the existing gaps in underserved markets is a crucial part of inDrive’s global expansion strategy. We offer Ride-Hailing services in different types of vehicles across India, but here in Mumbai inDrive operates only cab and auto-rickshaw categories, offering both drivers & passengers more fairly priced ride-hailing choices. We constantly offer different engagement programs for our drivers and we are excited to launch a Driver of the Month campaign in Mumbai,” says Sergei Kondrutski, Regional Driver Acquisition Team Leader South Asia, inDrive.

    Today, inDrive is the second most downloaded mobility app in the world, and serves more than 175 million users worldwide in over 614 cities across 47 countries on five continents.

    “The number of active users in the city is growing fast. We already have thousands of registered drivers in Mumbai. All our driver partners are highly experienced and have completed the full document-verification process. Today, we have also awarded our most active drivers and passengers in Mumbai, thanking them for being a part of our growing journey.” said Pavit Nanda Anand, South Asia PR Manager, inDrive.

    inDrive is a global mobility and urban services platform headquartered in Mountain View, California, USA. The inDrive app has been downloaded over 175 million times, and was the second most downloaded mobility app in 2022. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance, courier delivery and employment search.

    inDrive operates in 614 cities across 47 countries. It supports local communities via its peer-to-peer payment model and community empowerment programs, which help advance education, sports, arts and sciences, gender equality and other vital initiatives.

    For more information visit www.inDrive.com

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  • Bulk SMS Marketing Companies can help businesses increase sales and profits. – Dr. Gulpreet Singh Arora – Founder SMSGATEWAYHUB TECHNOLOGIES PVT LTD

    Bulk SMS Marketing Companies can help businesses increase sales and profits. – Dr. Gulpreet Singh Arora – Founder SMSGATEWAYHUB TECHNOLOGIES PVT LTD

    New Delhi (India), May 24: Bulk SMS Marketing firms in India are in the latest marketing era, with mobile advertising being fast, results-oriented, efficient, and offering a significant return on investment. It is fast, results-oriented, efficient, and offers a significant return on investment. Mobile users read each message and do not have any issues getting bulk messages via SMS, helping businesses improve customer relationships and increase conversion rates. 90% of customers read messages in three minutes.

    Bulk SMS Marketing is a form of Mobile Marketing that allows you to send important information to clients at the right time, making it an efficient and effective marketing method.

    According to Dr. Gulpreet Singh Arora – Founder SMSGATEWAYHUB TECHNOLOGIES PVT LTD Bulk SMS Marketing is trending tool with its high success rate. 20%-30% of customers open their messages and 47% of beneficiaries make purchases through SMS-links. SMS has a 98% open rate, making it an effective communication tool. . Mobile phones are used by 6 billion people worldwide in between 90% of individuals read SMS within 3 seconds and 35% of beneficiaries react to offer while 36% react to survey invitations

    Companies strive to improve customer experience by sharing the latest details and special offers. This can help customers have an improved relationship with their company, as well as offer insights, deals and CTAs for customers to reach them.

    A company that offers Bulk SMS marketing in India can help increase customer experience and conversion rates by offering different offers to customers based on their preferences. This will increase conversion rates and improve customer experience.

    A Bulk SMS Marketing Company in India can help businesses reach their customers by creating personalized messages and adding names to them, which can enhance the user experience.

    Bulk SMS marketing is the most efficient and robust way to boost customer loyalty. A Bulk SMS Marketing company can create a short campaign to improve user experience and boost brand reputation. Sending SMS reminders is the most effective way to show customers that you appreciate them. This is the most efficient and robust way to increase customer loyalty.

    SMS messages can be used to inform customers about order status, account updates, events, and more. Automating the process and reducing the time spent manually processing these messages is possible.

    3 most important idea is to avoid common mistakes when running a bulk SMS marketing campaign.

    Businesses should instead send customized messages to their customers by segmenting their customer base and sending out messages based on the segment. This is a better method for Bulk SMS marketing than sending identical messages.

    Businesses should be cautious when making lengthy messages, as people can get bored with long paragraphs. It is recommended to keep notes short to avoid this.  If you are waiting for a response from your clients, don’t send them messages again. Instead, communicate essential details to them regularly and wait a few days before sending another message.

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  • MetaTrace celebrates 1st birthday and signs prominent partnerships

    MetaTrace celebrates 1st birthday and signs prominent partnerships

    MetaTrace Commemorates First Anniversary with Exciting Partnerships

    New Delhi (India), May 24: May 2023 marked the first birthday of MetaTrace – a revolutionary metaverse with AR technology for smartphones.

    MetaTrace is the world’s first geolocation-based mobile game with Drive2Earn mechanics built on the Polygon blockchain. It presents an interactive world map with a variety of digital objects, characters, animals, and a personal avatar, which the player can develop through daily activities such as going to a cafe, jogging in the park or commuting to work. The project motivates people to get outside and interact with the real world.

    Since the conception of its idea one year ago, MetaTrace raised $3.5 million in investments and developed an alpha version of the game, which quickly gathered a loyal community of testers. It has also attracted some media attention (magazines like Forbes, Vogue and National Geographic mentioned the project) and signed a few notable partnerships.

    In April 2023 MetaTrace announced its partnership with IDESAM – the non-governmental organization that works on overcoming social and environmental challenges in the Amazon.

    The metaverse project heavily supports ecological initiatives. It wants to inspire users to take action to improve the world and has even formed a special division called Eco MetaTrace, which organizes eco activities in various countries. Cooperation with IDESAM is a step to raise awareness of the environmental issues in the Amazon that affect everyone.

    Another prominent partnership was announced in May 2023 – MetaTrace has teamed up with several auto racing competitions in Brazil. These include the AMG Cup Brazil, Copa Joy and RaceCup São Paulo.

    With its Drive2Earn mechanic and a collection of NFT cars to move around the metaverse, MetaTrace feels aligned with the racing world and supports the teamwork and real-life activity offered.

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