Tag: Business

Vadodara (Gujarat) [India], February 8: Thrill Blazers travel company from Vadodara declared winner in the ‘Most Trusted Brand for Adventurous Tour in India’ category in the ‘Second Annual World Signature Awards 2023’ held in Goa. They are the only company from Gujarat to win an award in this event. It is to be mentioned here that they also marked their presence in the Gujarat Tourism Awards for the last three years and in 2021-22, the adventure company won four awards and promised to continue their quest to explore new destinations for the trekkers. Intagram: https://www.instagram.com/thrillblazers/?igshid=YmMyMTA2M2Y%3D

Known for their quest to explore new destinations in providing a one-stop solution for trekkers, Thrill Blazers Travel Company is growing in confidence with each passing year earning the trust of people and scripting their name in specializing in family tours full of thrills and enjoyment as their name suggests. Now the team gets one for a feather in their cap as they were declared winner in the ‘Most Trusted Brand for Adventurous Tour in India’ category in the ‘Second Annual World Signature Awards 2023’ held in Goa. Dhaivat Pandya, the owner of Thrill Blazers, received the award and certificate from the Chief Guest of Honour, Soha Ali Khan.

Thrill Blazers travel company is known for their quest to explore new destinations, which provides a one-stop solution for trekkers. Growing in confidence with each passing year, the company earns the trust of people and specializes in adventure tours full of thrills and enjoyment, as their name suggests. Thrill Blazers also marks their presence in the Gujarat Tourism Awards for the last three years and in 2021-22, the adventure company won four awards and promised to continue their quest to explore new destinations for the trekkers.

Thrill Blazers Travel Company is the dream of Dhaivat Pandya, a passionate traveller who always believes in giving a memorable experience to people of all ages. A B.E. from SVIT, Dhaivat complete his schooling at Alembic Vidyalaya in Baroda. Fond of travelling, he continued his passion and now runs a company called Thrill Blazers specializes in adventurous tours. From a very young age, at 20, he went into partnership with a travelling company and continued there for nearly three years. However, some situations made him start his own company in 2016, specially focused on exploring new challenging destinations, especially in India. His first trek was Manimahesh Kailash, and since then, he has continued to explore beautiful new unexplored locations in India. On average, 150-plus groups visit different locations in India on planned tours of their choice. They are also specialized in celebrity tours; celebrities like Shraddha Dangar, Akash Pandya, and Abhishek Jain also have trekked with his company. Thrill Blazers is an ISO-certified travelling Adventure Company and maintaining 4.9 stars for the last three years.

His idea is to give this trekking activity a new dimension by adding a fun element. He believes in giving families every enjoyment during the trekking expeditions. They expertise in family tours, where they provide good food, accommodation and thrill which stays in the memories for years. They have 50,000 plus followers on social media and believe in giving anything new during every trek.

“First, we explore the trek route and then take people to test their limits. We want to make their journey full of thrills”, adds Dhaivat Pandya.

They have trekking institutes in Himachal Pradesh, Uttarakhand, Jammu and Kashmir, Laddakh, Rajasthan and Goa. The travellers at Kullu, Chandigarh and Haridwar help them organize the tours in a more proper way. They have a team of 50 people consisting of 15 in the office, 13 instructors, 20 assistants and a legal team to assist.

Their last year’s achievements were taking superbikers group from Surat to Leh and then again from Surat to Spiti. In future, they are aiming to launch their IPO in the next five years.

Noteworthy

1. They won Best Adventure Company in Gujarat, Best Trekking Company in Gujarat, Most Innovative Travel Company in Gujarat and Best Adventure Based Travel Company of Vadodara in 2021 -22. For the last three years, Thrill Blazers is winning the Best Adventure Travel Company of Gujarat and also ATOAI registered.
2. They are into exploring new things and also saved the lives of people on three different occasions at Bhrigu lake, Jyot and 100 people in Kedarnath.
3. In 2022 Thrill Blazers are the first to open the trek of Beyas Kund and Bhrigu lake. In natural calamities, the team and trainers are there to help people. During the lockdown, they conducted theme-based trips, and Gujarat film industry people travelled through them.
4. Visited Kedarkantha at Govind Wildlife Sanctuary, situated at 12,500 feet above sea level. During Diwali, the Kedarnath temple doors are closed, and the road to Kedarkantha is open for trekkers. Six youths from Vadodara followed the same route and reached the top of Kedarkantha, which is 12,500 feet above sea level, in just three days. Dhaivat Pandya, the founder of Thrill Blazers, said that the history of Kedarkantha is connected with mythology. Lord Hanuman did penance at Kedarkantha to seek forgiveness from Lord Shiva after Pandavas were involved in Brahmahatya in the Mahabharata war.

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Agribid concludes the seminar of FPO –Farmer Producer Organisation

Ahmedabad (Gujarat) [India], February 8: Agribid Pvt Ltd. recently concluded a seminar of FPOs (Farmer Producer Organisations) here at Ahmedabad on 3^rd February 2023 Friday. The event was organized with the support of SAMP India Consortium of Farmer Producer Company Limited. More than 100 participants including CEOs and Senior Officials of respective FPOs from 18 districts of Gujarat and nearby Rajasthan participated in this special event.

Agribid had recently announced the launch of its platform for FPOs and this event in continuation to the announcement kicked off the series of outreach programs Agribid has planned for FPOs located across India.

The FPO event was organised to give an idea about the Digital trading platform Agribid, the benefits of the aggregator-based model to small farmers, and Good governance of FPO management.

Mr. Ashish Patel, Team Leader of Samarth Agro gave detailed knowledge about the Good Governance of FPO management. Mr. Ganesh Murudkar, Associate Director of Agribid took a session on how Agribid will help farmers to sell their products directly from their farm to an online platform. Mr. Ramesh Lakhana beautifully conveyed the message about organic farming.

Mr. Ganesh Murudkar, Associate Director, Agribid thanked the participants and said, “It was encouraging to see the participation of all the attendees and answering their queries made me realise that they have been waiting for a platform like ours to help them connect with a wider buyer base. This further strengthens our resolve to be able to make a difference in the life of our farmers.”

Mr. Priteshbhai Patel, Dashkoshi FPCL, CBBO,  Mangalam seeds LTD said “It was a good interaction with the Agribid team and we were able to learn how we can reach our buyers digitally.”

Mr. Palakbhai Savaliya, Rajkot krushi product FPCL, CBBO, Kashvin seeds PVT. LTD. spoke on the benefits of such platforms and  praised how this initiative of Agribid will be  helpful for farmers connected to his FPO.”

Mr. Nirmalbhai Patel, Vijapur FPCL, CBBO, Samarth Agro explained, “What I liked about this concept is that they are not charging a single rupee to farmers or FPOs but they are sharing revenues with FPOs. It is a very welcome and forward-looking initiative that has my full support.”

For more information, kindly visit the website https://www.agribidindia.com/

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        Nine Month Revenue up 25% YOY

        Featured in Wire & Cable India Magazine

        Awarded with “Pride of India Award 2023”

Jaipur (Rajasthan) [India], February 8: Dynamic Cables Limited (DCL), a Jaipur-based leading power cable manufacturer announced its result for Q3FY23 and 9MFY23. The company reported sales of Rs 158.8 Crs for Q3 FY23 and Rs 490.2 Crs for 9Months FY23, with a healthy growth of 11% & 25.4% yoy respectively. The management has guided that the growth momentum will continue on the back of a healthy demand scenario and the headwind of raw material price volatility due to increasing geo-political tensions is behind us as such the margins are returning to normalcy and with satisfactory progress towards the development of new products, there will be further improvement in the margins

Dynamic cables were featured in Wire & Cable India Magazine, Sept-Oct,2022 edition.

On January 19, 2023, Dynamic Cables received the Pride of India brands award, 2023 organized by exchange 4 media agencies. The honor was awarded to the company for being selected as Pride of India Brands-The Best of North’ for its leadership, strategic accomplishments, creativity, and continuous innovation in their products, processes, and marketing practices and for contributing to the New Bharat economy.

Commenting on the development, Mr. Ashish Mangal, Managing Director of Dynamic Cables Limited said: “We are delighted to report that we have sustained our growth and were able to deliver the highest ever nine months of revenue in the company’s history. The growth was backed by our strong execution capabilities and healthy demand scenario in the domestic market. Going forward we believe the government’s continuous thrust towards infrastructure development and an uptick in private capex will provide a mid to long-term growth pathway for us. Also, it is a great honor to receive the Pride of India Award, 2023. This award is a testimony of our hard work and commitment towards building our brand.”

About Dynamic Cables Ltd.:

Dynamic Cables Ltd. is a manufacturer of power infra cables that includes LT, HT, EHVC, Power control & instrumentation cables, flexible & industrial cables, solar cables, and railway signaling cables. It supplies cables to Government Discoms, Private Distribution companies, Private EPC contractors, and industrial and Export clients. The company has 3 manufacturing plants are situated at Jaipur and Reengus. Business operations are managed through a corporate office in Jaipur and 5 regional sales offices across India.

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—        Lautier heritage and cutting-edge innovation of Symrise combined

—        Building of factory in Grasse, returning Lautier to its roots

—        Focus on artisan sustainably cultivated Mediterranean flowers & plants

New Delhi (India), February 8: Symrise launches naturals brand Maison Lautier 1795 and its first three product ranges. Maison Lautier 1795 is reimagining natural perfumery by connecting the craft and métiers of the past with the innovations of the future. Built on the foundations of the heritage brand Lautier Fils, the new brand combines Grassois savoir-faire with cutting-edge innovation to create a contemporary house with a sustainable vision for natural ingredients. This will enable it to produce grand cru natural essences curated, crafted, and sourced sustainably from the four corners of the world.

Symrise is building a factory in Grasse for Maison Lautier in 1795 to reinforce its position in natural raw materials. This will complement its existing factories in Holzminden, Germany, and Madagascar. The return to Grasse goes beyond a symbolic gesture. The company intends to source as much raw material as possible locally, providing a boost to local cultivators. ‘Made in France’ will therefore form an important part of the product identity. This will add to the exceptional quality, sustainability, and ethical business practices that have historically formed part of the Lautier brand. Similarly, the new house works only with brands that share the same values, a reciprocal philosophy – and a deep-rooted love for nature.

In the first phase of its operation, Maison Lautier 1795 will focus on three product lines: the Artisan Range, the Madagascar Range, and the Supernature Range.

The savoir-faire of the craftspeople has inspired the Artisan Range. Their passion and intimate knowledge of plants and flowers form the lifeblood of Maison Lautier in 1795. The range applies generations of craft and expertise to nature at its finest.

The Madagascar Range relates to the island from which Maison Lautier 1795 will source many of its ingredients. The Range captures the place’s sense of abundant fertility and timelessness. The perfumes and scents that abound there combine to create truly unique fragrances. This distills Madagascar’s essence of pure nature: wild, raw, mysterious, and magnificent. With its backward integrated value chain, from the plant to the essential oil, Symrise sources a variety of precious natural raw materials on the island. It runs its own operations, and employees work with smallholder farmers the whole year round. This industry-unique approach ensures benefits for all members along the value chain – from the growers to the consumers of the scents.

The Supernature range brings the best of nature together with the innovations of the future. Maison Lautier 1795 cultivates some of the richest and most fertile terroirs in the world. It also amplifies these naturals by using innovative techniques in sourcing, upcycling, and cold treatment, such as the patented SymTrap® method of extracting scents from food byproducts. In this way, Supernature applies science to form a symbiosis of nature, craft, and ingenuity: innovations harnessing the pure energy of the natural world.

Ricardo Omori, Senior VP of Global Fine Fragrance at Symrise, says: “We are combining the rich heritage and pioneering legacy of Grasse’s Lautier Fils with our own technological innovations – and Madagascar’s raw abundant nature. Together, these elements form a new entity: Maison Lautier 1795, a truly modern brand with deep roots in the history of scent-making. For us, returning to working with naturals comes with several facets. We consider it important to include elements of previous eras because we respect the Lautier legacy so much. Also, we genuinely want to incorporate sustainable practices from planting to the final product.”

Camille Quintin, Supply Chain Director Maison Lautier 1795, says: “We feel honored by this incredible opportunity and to receive the chance to participate in writing the history of Lautier. This heritage of knowledge built on the will to undertake, innovate, perfect, to reach excellence animates us more than ever today. We know that the quality of a product begins at its source at the level of the plant and its producer. We find it necessary to create a link between the actors to give meaning to our activity. The environment, social engagement, the sustainability of our supply chains, the quality of our relationships with our partners, and the optimization of our processes form essential values that our products reflect in every facet.”

As a contemporary brand, Maison Lautier 1795 builds on ancient roots. Lautier, the genuinely iconic French supplier of natural ingredients for fragrances and flavors, was founded in Grasse in 1795. From humble beginnings, Lautier grew into a world leader with a catalog of over a thousand natural products, one of the industry’s largest. On its journey, the company has always followed the mission to supply premium ingredients while also protecting its partner communities and nature, making sure to draw on sustainable sources. This, together with innovations in sustainability and quality, Maison Lautier 1795 now looks to enshrine in its own legacy: a new heritage for future generations.

A pre-launch event has taken place in Grasse on June 7, 2022. The Mayor of Grasse & Saint Cezaire as well as a raft of local dignitaries were attending the event. The official commercial launch has just taken place at the World Perfumery Congress on June 29, 2022, at the Miami Beach Convention Center in Miami, Florida. It has featured the first collection of fifteen carefully selected raw ingredients.

It included vanilla, geranium, longoza, pink pepper leaf, and mandarin from Madagascar. It showcased from the Artisan Range, iris, sandalwood dreche, jasmine and boya, complemented by the natural fruit collection of strawberry, apple, cranberry, banana, and blackcurrant from Supernature Range.

About Maison Lautier 1795 

Maison Lautier 1795, a modern fragrance house, builds on ancient foundations. It produces grand cru natural essences curated, crafted, and sourced sustainably from the four corners of the world. These high-quality, sophisticated, and ethically sourced core ingredients come together to create extraordinary fragrances. It works with brands that share the same values, a reciprocal philosophy – and a deep-rooted love for nature. 

The name Lautier has formed a part of the world of scent-making since the family company was founded in 1795. Lautier Fils, as it became in 1862, belonged to the first fragrance ingredients factories to be based in Grasse, developing natural essences for perfumes that were traded worldwide.

Since the mid-1990s, Lautier Fils has played an integral role in the heritage brands portfolio of Symrise. It has since been relaunched and renamed Maison Lautier in 1795 to represent Symrise’s vision of natural ingredients.

Symrise has rebuilt the house of Lautier Fils to become Maison Lautier 1795 to create a portfolio of luxurious, sustainable natural ingredients that combine the very best of Grassois savoir-faire with cutting-edge innovation. This resulted in a house driven by the same passion for innovation as the original company, putting people at the center of the relentless search for quality. They form the underlying strength of the brand.

The symbiosis of nature, craft, and innovation has resulted in a palette of sustainable grand cru ingredients – fifty unique essences with highly original olfactive qualities, with more to come. These include iconic fragrance ingredients such as rose and upcycled sandalwood, alongside never-ending experimentation. As a result, all our ingredients offer new and surprising olfactive notes.

About Symrise:

Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals, and producers of nutritional supplements and pet food. 

Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States,  and Latin America. 

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more …

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Bhubaneswar (Odisha) [India], February 8: Stock markets evolved considerably over the last several decades from simpleton broker tradings in the 12^th century. Currently, the entire stock market industry is worth over 100 trillion US dollars. Despite being such a thriving industry, players who tasted success in the stock market are fairly few. The field is often associated with huge risks and uncertain outcomes, historically inhibiting enthusiasts from actively participating in the market.

At Traders Guruji Global Consultancy Private Limited., this inherent inhibition with the stock market is finding the right solutions. Traders Guruji offers everything from efficient finance-related educational courses to trading and stock market-related services. Above all, they are the only fintech company in India that provides currency trading services with legal and reputed Indian brokers.

Their team, headed by the CEO and MD, Mr. C.S Pattnaik himself, aims and strives to deliver various stock market services to clients and empower even beginners to succeed in the field.

Hailing from Odisha, India, Mr. Pattnaik maintains a high profile in the investment field with over seven years of expertise and rightfully guides clients to their desired outcomes. He has first-hand work experience with the real-time functioning of the stock market, as he worked as a stock market and investment consultant at the National Stock Exchange of India Limited for four years.

Conceived in March 2020 as a Fintech startup, their clientele primarily consists of beginners in the stock market looking for guidance and experts in the field who need the latest insights on the market. This ability to cater to varying clientele’s needs distinguishes Traders Guruji from the rest of the stock market service providers and is the reason for their incomparable growth as an organization within just three years.

Traders Guruji offers three innovative online courses for beginners to understand better the stock market industry’s working and profit-making strategies. The courses simplify the basic working principles of the stock market and make them easy to understand for even beginners.

The Level 1 Currency Trading Course is available in a recorded format and is undoubtedly one of the best entry-level currency trading courses currently available online. The Eye-Opener Stock Market course is another entry-level online course dedicated explicitly to stock market enthusiasts. The course introduces and details the basics associated with the field and how to successfully sustain in the stock market.

The Elite Stock Market Trading Course is a master class on the deeper nuances of the stock market and how to make a solid career and a solid income source out of it. It is inarguably the most comprehensive online course on the Indian stock market. For clients who need a quick fix for their queries and problems related to the stock market, Traders Guruji organizes a two-hour webinar that educates and makes them aware of the what’s and what’s not of the stock market.

Traders Guruji offers various stock market services and functions as a one-stop solution for all stock market-related queries. They help you open a fully functional free Demat account from the most successful Indian discount brokers. The services also extend to maintaining the accounts with a guaranteed percentage of returns.

The team at Traders Guruji extends their helping hands to guide through currency trading in international Forex. Their high margin leverage ensures high returns and stable performance for the clients at Forex.

The online platform of Traders Guruji offers the provision to subscribe to their premium services. The premium feature offers daily intraday calls and updates on the performance and possibilities of the equities and investments and helps the clients invest and sell accordingly. The premium services have an impressive 90% accuracy in intraday calls, one of the highest in the section.

The current investment milieu is all about competition. And amidst all these cut-throat competitions, Traders Guruji expects and extends to be a silver lining where people find help, guidance, and support to succeed in their field of choice. In other words, Traders Guruji is reimagining the investment topography in the Indian stock market via inclusive guidance and content sharing.

Connect with them at  Info@tradersguruji.com, cspattnaikofficial@gmail.com

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13teen, a Premium Men’s Clothing Brand on the Rise

New Delhi (India), February 8: ‘13teen,’  a premium men’s clothing brand founded in 2020 in Pune, Maharashtra, offers both formal and casual attire for men at an affordable price range, starting at just Rs. 250 for premium-quality shirts. The founder, Shubham Kadam, started the company with a budget of Rs 32,000 in 2020 after losing his job with a bank during the pandemic. After a lot of struggle and effort in just two years, 13teen has experienced rapid growth, reaching 5 million in sales and gaining a strong customer base of young men who love the brand’s quality and affordability. The brand is currently available across Maharashtra, with the highest popularity in Pune, Ahmednagar, and two or three nearby districts of Maharashtra. From whom orders are getting repeated continuously.

The founder, Shubham Kadam, started 13teen as a B2B wholesaler to retailer, but now he has big plans for the future of 13teen. He is currently working on a new e-commerce website that will be launched in the next 2-3 months, which will allow the brand to shift gears from B2B to D2C. In addition, he is also planning to open his own outlets and franchise stores in Maharashtra, making the brand even more accessible to customers. which will be announced soon. He has been striving to improve the brand and bring better-quality products to customers at more affordable prices. He is currently working on his high-end products, keeping the same quality but cutting their cost by 20–30%, making them more affordable for customers.

13teen has won the hearts of its customers in Maharashtra and continues to receive support and love through increasing sales every day. Despite facing debts, credits, losses, and dead stock, the brand is still on the rise and finding ways to improve and offer better value to its customers. Despite facing debts, credits, and losses, Shubham said the love of people that we get in the form of orders gives us the courage to keep pushing 13teen forward and find solutions to improve the brand for our customers.

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New Delhi (India), February 8: Golden Excellence in Entertainment was presented in gratitude to Satish Sanpal under the Patronage of H.E. Sheikh Nahayan Mabarak Al Nahayan, Cabinet Minister of Tolerance & Coexistence UAE that were held at Grand Hyatt Al Garhoud, Dubai, UAE.

“This honor bestowed upon me is totally unexpected, though of course it will stay high in my mind on reaching this status that was one of the goals on my list that I wanted to achieve. I believe in law of attraction. If you really want something, set your goals and go for it,” remarked Satish Sanpal after being honored with this award.

“What ultimately rewards you sooner or later is the never ending efforts of faith, determination and perseverance one puts in his objective,” added Sanpal who is widely known in upper crest circle of UAE as the most stylish and Iconic entrepreneur and mentor to many. He is well-known for his immaculate contribution to the hospitality sector in Dubai by establishing VII Dubai and much lesser known virtue about him is that he is also a philanthropist.

“I believe that it is our contribution towards the economy that is focused to developing the luxury Buildings at prime locations of Dubai as well as urbanization across the Emirates and Middle East, that has been one of the objectives of receiving this merit,” further reveals this who has paved the path of opportunity for many youngsters in various sectors such as digital marketing, information technology, and hospitality.

Satish Sanpal founded VII Dubai is one of the most enchanting night clubs in Dubai was quoted in one of the leading newspapers saying, “I never dreamed about success, I worked for it. Apart from destiny, one has to have a determination and back it with hard work.” It is evidently visible that he is an entrepreneur par excellence who successfully owns and runs a group of companies in not just Dubai but all across the Emirates.

Responding to another query about the uniqueness of VII Dubai, Sanpal replied, “It is the best in terms of quality, variety, the performers at our club and we have always brought in the best DJs to take over the stage. The presentation of food and beverages is impeccable. VII Dubai is divided into three parts – a terrace, lounge and club. Each section boasts of a different ambience, giving guests a one-stop destination for a memorable evening.”

When asked about what is so magical about the UAE that he stays focused in this region for the moment, this widely traveled business magnet feels that there’s no place as comfortable and safe for entrepreneurs such as the UAE and Dubai in particular is known for its innovative development and architecture, and its shopping scenes incredible transportation options and well-developed infrastructure.

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New Delhi (India), February 8: Ajay Kakar is now a name to reckon with. He was recently awarded as the most promising entrepreneur by non-other than the Economic Times. His vision, his dedication and his business acumen has taken Salve Pharma to the next level, in a very short span.

In 2006 Mr. Ajay was in the profession of Pharmaceutical distribution. He had many pharma companies with him at that time, and he used to distribute their products to various wholesalers. Although he says that it was sheer luck and an opportune moment of his life, but we would say that a business man like Mr. Ajay paves his own future and with a vision like his, even time relents to send the best of available opportunities his way. It was his vision and business sense which could make him see a company which was into skin care products, as stagnating and not doing so well. This made him approach the owner of the brand and convince him to sell the same to him. The acquisition of these products was the starting point of Salve Group of Companies.

Salve started off as a marketing company at first, but slowly and gradually under his able leadership, Salve started to manufacture its own products. In his own words “We used to sell products under Salve, but the same were being produced by some other manufacturing company. Since I have a knack for excellence, thus any bad review used to make me think how the same can be dealt with and how excellent reviews could be garnered for my company. This led me to setup my own manufacturing unit, and this was the first step towards what you see as Salve, as a group, today.”

It was intriguing to learn the transition from a seller to a manufacturer and in those times when new businesses used to be a very well thought off a strategy, this definitely looked to us a very big step by Mr. Ajay Kakar. The important thing to learn from him was his planning the course on which he was about to set his company, the expenses of a manufacturing unit, and the intricacies with which a huge man-power is to be handled, was something we were now interested to learn from him. Ajay

Kakar says “I knew very well what I was going to enter into, and I was a bit scared and also apprehensive, but nothing could deter my determination. We had a fairly good idea of selling the product in the market, and had seen the acceptability of my products too, this helped, and the rest demanded some planning a little foresight and we saw ourselves handling a full-fledged manufacturing unit, of our own. Today the products of Salve Pharma are sold PAN India. We had a good hold on the markets of North India, but today we have good presence in the West as well.”

Since skin care products have a huge acceptability in the Indian market but during Covid pandemic everything had come to a standstill. We now wanted to know how he survived. Mr. Ajay Kakar was very enthusiastic in his reply to this, and he told us that “during pandemic our sales got hugely impacted and we were very frantically trying to find ways of wriggling out. This led me to look towards more options of selling and digital world looked as the most viable to me. I did a digital marketing course online, and got our web-site redesigned to suit online sales. Also, we looked upon online portals like Amazon and Flipkart and I learnt the ways to onboard these portals. The sales started to pick up soon after, and today we are rated as the Number One seller on Amazon.”

Parasoft and Firmer are the two best known brands of Salve Pharmaceuticals Pvt. Ltd. and Parasoft among the two is the bestselling product online. Salve Pharma is a company which has carved a special place in the Indian market and from among a plethora of skin care products, Salve pharma’s products are rated as the best, by the buyers, as well.

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JICA and Hello Kitty promote handwashing with the Achhi Aadat (Good Habit) Campaign

New Delhi (India), February 8: Japan International Cooperation Agency (JICA) India held a two-day event to promote handwashing with soap with the famous Japanese character Hello Kitty in Delhi on Wednesday, November 9 and Thursday, November 10 2022, as a part of the ‘Achhi Aadat (Good Habit) Campaign’, with implementation partner IJ Kakehashi Services Pvt. Ltd.

Hello Kitty is a world-renowned character of Sanrio Company Ltd., known for her adorable looks and kindness towards others. In recent years, Hello Kitty has expanded her focus to the promotion of Sustainable Development Goals (SDGs) through her YouTube Channel (HELLO KITTY CHANNEL). The United Nations (UN) has acknowledged her dedication and since September 2019, Hello Kitty in collaboration with the UN, has introduced SDG engagement around the world through her informative and interesting videos.

Hello Kitty and Sanrio are partners of JICA India’s Achhi Aadat Campaign, which was launched in January 2021 to raise awareness among the population regarding hygiene practices, including handwashing and nail cleaning. Since 2021, Hello Kitty has participated in online ‘Achhi Aadat sessions’ and interacted with children to share the importance of proper handwashing with soap. Hello Kitty is currently visiting India for the first time along with Ms. TSUJI Yuko, Managing Executive Officer, Global Sustainability Department Director of Sanrio, and has been participating in person in Achhi Aadat sessions and various campaign activities.

In the morning of Wednesday November 9, Hello Kitty appeared in front of around 900 primary school students at The Mother’s International School, Delhi. The students were surprised to see the special guest and welcomed her with great enthusiasm. Hello Kitty demonstrated the eight steps of handwashing while dancing to the music of her video “Let’s Wash Our Hands with HELLO KITTY!!” She held another handwashing session in Central Park in Connaught Place in the afternoon, to bring smiles to the faces of 30 students from St. James Convent School run by the NGO Asha Deep Foundation. Hello Kitty then boarded the Delhi Metro from Rajiv Chowk Station to Patel Chowk Station and experienced riding on a female-only coach. At the Patel Chowk Station, she was greeted by Mr. Vikas Kumar, Managing Director of Delhi Metro Rail Corporation, Mr. SAITO Mitsunori, Chief Representative of JICA India, and 15 students of Sarthak Prayas, an NGO-run school, who learned the eight steps of handwashing with Hello Kitty. On Thursday November 10, she visited the iconic India Gate where she observed two out of the 1000 auto rickshaws specially wrapped with the Achhi Aadat Campaign message on their hood.

On 30th January 2023, Sanrio has launched a video introducing India and the Achhi Aadat Campaign. Click on the link below to view the video!!

Video Link: “Kitty made a surprise appearance at a handwashing event in India!” Kitty made a surprise appearance at a handwashing event in India! [Hello Kitty] https://youtu.be/371lSMThC9w

Speaking on the occasion, Mr. SAITO Mitsunori, Chief Representative, JICA India said, “Dear Hello Kitty, thank you so much for coming all the way to India!! How was dancing in the Connaught Place, visiting India Gate by rickshaw? Good boys and girls you played together will never forget how to wash their hands and live healthy lives. Please come visit India again to enjoy delicious Indian sweets and desserts! Safe journey!”

In 2021, Japan International Cooperation Agency (JICA) launched the Achhi Aadat Campaign to spread various hygienic practices among the population in India. Amid COVID 19 situation, the campaign encouraged consistent and appropriate handwashing techniques, nail cleaning, and other hygiene practices.

In continuation, in 2022, JICA in partnership with its project implementing partner IJ Kakehashi Services Private Limited, collaborates with the Government of NCT of Delhi, and private Japanese companies, NGOs, and has flagged off the wonderful voyage to create awareness among the people of India.

Established, by a specific law, as an incorporated administrative, as the sole Japanese governmental agency in charge of ODA implementation. JICA is the world’s largest bilateral donor agency. JICA works as a bridge between Japan and emerging countries like India and provides assistance in the form of loans, grants, and technical cooperation so that emerging countries can strengthen their capabilities.

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Indore (Madhya Pradesh) [India], February 8: Shiv Trading Company, commemorating 50 years of its establishment, has launched a new ad campaign for its internationally renowned Sachamoti Royalratan Sabudana and Poha. Renowned film actor Mr. Tiku Talsania has acted as ‘Fufaji’ in this ad campaign.

The company’s director Mr. Rajkumar Sabu told that, when the Honorable Prime Minister Mr. Modi visited Indore in the past, he appreciated the food here, especially Sabudana and Poha, following which famous film artist Mr. Tikku Talsania could not resist and reached Indore to enjoy delicious Sabudana and Pohe. Here, he liked Sachamoti Royalratan Sabudana and Poha so much that he shot an ad film of these products which is being well received by his fans and consumers of Sachamoti Royalratan.

Mrs. Asha Vijayvargiya, wife of popular and national leader Mr. Kailash Vijayvargiya of Indore and renowned culinary expert Mrs. Rekha Pandit were specially invited in an event on this occasion. The guests appreciated the high quality Sachamoti Royalratan Sabudana and Poha and other products and said that the best quality, tasty and healthy products made from Indore have become popular in the country and abroad as well. Mrs. Asha Vijayvargiya said that Sachamoti Royalratan Sabudana has now become an essential requirement in the kitchen of every household. He congratulated the Shiv Trading Company, which has made the city of Indore proud by making Sabudana, Poha and other products of such hygienic quality.

The company’s Mr. Shiv Narayan Sabu told that with the inspiration of Honorable Prime Minister Mr. Narendra Modi, we are promoting Sachamoti Mordhan especially in this International Millet Year, and it is becoming very popular. Mr. Rahul Maheshwari of company gave full credit for the stupendous success of his products to the dealers, distributor partners, and consumers.

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