Tag: Business

Durian Furniture

Durian Furniture gladly announces the launch of their new store in the culture-rooted city of Bihar, Darbhanga on 24th December 2022. This is the third Durian Furniture store in Bihar.

At Shivdhara chowk, Darbhanga, this sprawling 2652 Sq.Ft. showroom showcases the coveted collection of luxury furniture and is well-connected to the rest of the city for ease of convenience. This franchise store is owned by Mr. Mohammad Merajuddin and was inaugurated by the guest of honour Mr. Mohammad Shahzada.

With an exciting inaugural offer on a select range of home and office furniture, the store is all set to create a haven for the people of Bihar.

With humble beginnings and a growth curve that spans over 40 years, Durian furniture is celebrated as a one-stop solution for everyday spaces. With designs that blend with functionality, it elevates the modern Indian lifestyle by adding a premium and luxurious feel, no matter the size of the home. Careful consideration towards workmanship with a purpose ensures the long-lasting impact the furniture has. Durian offers an unmatched 5 years warranty, expert assistance, easy EMI options, hassle-free delivery and more, to make the post-purchase experience a satisfying one for their customers.

Durian is popular for their iconic furniture pieces available in 1000+ designs for your home including functional furniture, sofas, recliners, coffee, and side tables, lounge chairs, dining, beds, bedside table, dressers, and more. From mid-century modern classics to contemporary design, they have a myriad of products designed to blend with any décor.

If you are looking to buy furniture in Bihar, then visit the Durian store at Darbhanga and get inspired by experiencing the look & feel of the products. You can also talk to design experts to find the right products for your home.

Address- Durian Furniture Showroom, Shivdhara Chowk, Darbhanga, Bihar, 846004

Store Contact no- 8651488999/ 9661198966

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New Delhi(India), January 17: OlvDew, a well-known emerging brand, is a one-stop solution to healthy living with healthy cooking oil. It is a brand providing organic extra virgin olive oil.

The raw olives are harvested from the finest orchards across the globe. OlvDew comes with a lot of herby aromas, such as grass, fig and tomato, with a slight nuance of spiciness and bitterness.

Hailing from the Sarvankar House of Dehngiri, Pratapgarh, Himanshu Srivastava Devsare, Founder and CEO of OlvDew, started it in May 2020. Himanshu strongly felt the need for organic extra virgin olive oil for India, considering it as the finest and healthiest oil for cooking. OlvDew is ardently striving to provide the finest quality organic extra virgin olive oil at every doorstep.

1. What made you start this company?

India has a vast population, but we lack in quality, and the quality which is there is not approachable and affordable by all. So we in Olvdew tried to introduce the finest and purest products starting with oils and moving forward with body care.

2. What’s your main objective?

To provide the finest, purest, organic and toxin-free products to the nation, be it extra virgin olive oil or skin and body care products.

3. What is the one thing you would like to change about the company??

Majorly more input so that the innovation increases more and the brand rises more.

4. Is there something about the company you are proud of?

The youth power with innovative minds and courage to tackle all the problems and challenges.

5. What do you hope to accomplish within the next 5 years?

To make our brand reach the highest and increase customer base in tier 3 cities.

6. What do you think are the company’s vision and mission?

To stand out as the best among all the competitors and provide the finest and most affordable products to the nation.

7. What are the biggest challenges you have faced?

Even the small challenge in the journey is viewed as humongous. The biggest among all was finding the perfect manufacturer and importer and selecting the product after so much sampling. One can get confused as you will find every product to be the finest. But the team helped us a lot in this process.

8. What are your three biggest accomplishments?

Launching Olvdew, Finding a good team and Connecting with the youth of the country.

9. How do you see your company changing in two years, and how do you see yourself creating that change?

The company believe is going to be a mega-popular brand among the youth, and we are aiming to become a unicorn. I believe in giving the best, accepting challenges and trying to conquer with the hope that someday we will succeed.

10. Share your top 3 goals.

Making OlvDew a viral brand in the olive oil and skin body care domain. Expanding and Reaching the tier 3 cities. And With the profits involved in the social activities of protecting the environment.

The competitors are doing good, but if we are talking about olive oil, they are selling the lowest grade, which the Europeans consider the trash, the grade olive oil they are selling to Indian Masses, and people are getting fooled. Whereas we have introduced organic extra virgin olive oil. Health conscious is our key client. It’s less than paying huge medical bills.

We import from Spain in a sanitized container, and then we do the automatic packaging and bottling without the use of hands.

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Akhilesh Srivastava, Ex-NHAI and Road Safety Ambassador of the International Road Federation (IC), has been appointed as the Chairman of the Bitumen Indian Forum.

New Delhi [India], January 17: “American roads are not good because America is rich, but America is rich because American roads are good,” US President John F Kennedy once said.

How true it is getting for India!

The Centre for Economics and Business Research (CEBR), a London-based consultancy, predicted that India will be a USD 10 trillion economy by 2035 and the third-largest economic power by 2030. However, many expect it may be achieved earlier due to a likely higher growth rate than the study indicated. One of the reasons for this outstanding growth is the phenomenal growth in Infrastructure, especially Roads & highways.

Mr. Akhilesh Srivastava, Ex-NHAI and Road Safety Ambassador of the International Road Federation (IC), WEF and many international/national organisations, has been appointed as the Chairman of the Bitumen Indian Forum by the members. Mr Akhilesh Srivastava is a globally known digital technology leader with vast experience in successfully implementing many e-Governance programs in India, including FASTag. His recently launched technology-based next-gen Road Safety 2.0 initiative, which encourages the adoption of technology in road safety to compensate for human and engineering limitations, is a highly successful model in India.

Thanking everyone for trusting him with the coveted responsibility, Mr Akhilesh Srivastava said that Bitumen remains a primary material frequently used in road construction due to its excellent qualities and benefits over other materials. The annual consumption of Bitumen in India is approximately 8 MT (million tons), which should increase as India has the world’s 2nd largest road network after the USA. Still, its Bitumen consumption is relatively low compared to other countries. The current annual consumption of Bitumen in India is approximately 8 MT, which has the potential to double by 2030.

Bitumen, a by-product of crude oil, is known for its adhesive and waterproofing abilities. More than 250 uses exist for this substance today, including paving roads, roofing, waterproofing, sealing, and insulating. In addition, it enables the design and engineering of asphalt-based streets, runways, motorways, highways, coastal protection, canal linings, driveways, airport, reservoirs, footpaths, cycle paths, parking areas, and sports and sports play areas.

The infrastructure development programs initiated by the Government of India, such as the Bharatmala project, Golden quadrangle project, construction of various industrial and economic corridors like the Delhi-Mumbai Industrial Corridor, Bengaluru-Mumbai Economic Corridor, Chennai-Bengaluru Economic Corridor, Vizag-Chennai Industrial Corridor, and Amritsar-Kolkata Industrial Corridor for the construction of highways and expressways drive the demand for Bitumen to unprecedented levels. In addition, the Government initiatives such as Pradhan Mantri Gram Sadak Yojana, which includes the provision of good all-weather road connectivity to unconnected villages of the country, are driving market growth further.

Moreover, bitumen is widely used to waterproof the roof of the building. Therefore, government initiatives such as the “Smart City Mission” and Pradhan Mantri Awas Yojana (PMAY), including building houses in urban and rural areas, boost the Bitumen market growth. The significant development in the Indian construction industry and industrial development across the country will drive the growth of the bitumen industry in the coming years.

According to a report published by Allied Market Research, the Indian Bitumen market is projected to cross Rs 50,000 Crores by 2026 and add allied services such as transportation, storage, testing and quality checks etc., the market size of Bitumen will be much more significant.

However, growing health & environmental concerns over the production and usage of bitumen, human health & environmental issues associated with bitumen, unsettled crude oil prices, and a rise in the use of an alternative for bitumen are expected to restrain the growth of the market too. Moreover, the development of bio-based bitumen and EME (Enrobés á Module Elevé) binder is expected to provide growth opportunities for the Indian bitumen market in the near future.

While talking to the correspondents, Mr Akhilesh Srivastava said that his primary focus would be ensuring the availability of the best quality Bitumen for infra development. For this, he would work with Manufacturers, Oil PSUs, Customers, Importers, Traders, Transporters, Road Developers, Government and Regulatory bodies and other stakeholders in the ecosystem to develop the best practices and a cohesive environment.

His other priorities will include enhancing the reputation & awareness of the Bitumen Industry, identifying the problems of the Industry and bringing them to the knowledge of people who can solve them.

He said the Forum would serve as a facilitator for Innovations in the Bitumen Industry, bringing the best global technologies and practices to India and vice-versa. The Forum should be a knowledge-sharing platform for any Bitumen-related topics, research & innovations and update the industry with upcoming trends. He expressed his concern for the environment and said he would encourage innovation in Green Bitumen.

Being a reputed Road Safety leader, Mr Akhilesh Srivastava said he would focus on improving the safety of Bitumen Industry workers by training and skilling them with the best industry practices.

Website: https://www.akhilesh.info/

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New Delhi (India), January 17: Founded by Saurabh Shah and Indranath Mukherjee, Cloudify allows anyone to set up a hyperlocal delivery business like Swiggy, Zomato, Dunzo or Zepto on its platform in just 10 minutes. With Cloudify, businesses of all sizes can easily set up and manage their online stores, connect with local customers, and grow their sales.

Cloudify simplifies the process of onboarding stores and restaurants and streamlines the management of orders and deliveries. The platform offers a comprehensive solution with feature-rich apps for customers, delivery partners, store partners, and operational management.

The platform is designed to be user-friendly and intuitive, making it easy for businesses to add and manage their products, process orders, and accept payments from customers. Plus, with a range of customizable templates and design options, businesses can create a professional-looking store that reflects their brand.

Cloudify offers a platform that empowers local businesses to succeed online,” said the Founders of Cloudify. “Our platform makes it easy for businesses to reach new customers and grow their sales while also supporting the growth of local economies and communities.”

In addition to its powerful eCommerce capabilities, Cloudify also offers a range of tools and resources to help businesses succeed. These include marketing tools, customer support, and access to a community of like-minded entrepreneurs.

“Cloudify has been a game-changer for our business,” said Vinayak, owner of CarrotFoodDelivery. “With Cloudify’s ease of use and range of features, we’ve been able to focus on what matters most – growing our business and serving our customers.”

To learn more about Cloudify and start using the platform today, visit https://cloudify.store

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Bengaluru (Karnataka) [India], January 17: Dharni Capital Services Limited offers diversified financial services such as Mutual Fund Distribution, Fixed Deposit Distribution, Real Estate Brokerage, Technical Consultancy & Outsourcing services. It offers a technology enabled, comprehensive investment and financial services platform with end-to-end solutions critical for financial products distribution and has presence across both online and offline channels. The company with a special focus on financial advisory services is coming up with its IPO for 53,70,000 shares to raise Rs 1074.00 lakhs on BSE SME platform. The promoters of the company are Mr. Hemant Dharnidharka and Mrs. Preeti Saraogi.

The face value per equity share is ₹1 and the issue price per share will be ₹20, including a share premium of ₹19 per equity share. The lot size is of 6,000 equity shares. Out of the 53,70,000 shares being offered, 25,50,000 shares are reserved for the Non-Retail Investor, 25,50,000 shares are reserved for the retail investors and 2,70,000 shares have been reserved under the market maker quota. The issue opens on the 18th January 2023 and will close on the 20th January, 2023. It will subsequently be listed on the BSE SME platform. The lead manager to the issue is Srujan Alpha Capital Advisors LLP.

The net proceeds from the issue will be utilized towards the following objects:

1. Investment in Wholly owned Subsidiary Company
2. General corporate purpose

For FY2022, the company registered a total revenue of ₹1,469.40 lakhs as compared to ₹255.41 lakhs in FY2021, while the total revenue for H1FY23 stood at ₹304.95 lakhs. It registered an EBITDA of ₹134.34 lakhs in FY2022 as compared to ₹21.90 lakhs in FY2021, while the EBITDA for H1FY2023 stood at ₹80.55 lakhs. For FY2022, its PAT was ₹96.58 lakhs as compared to ₹15.26 lakhs for FY2021, while PAT for H1FY2023 is ₹58.73 lakhs.

Srujan Alpha Capital Advisors LLP is a SEBI registered Category I Merchant Banker having offices at Mumbai & Jaipur. The founding partners of the firm posses a combined experience of over 40 years. guided by an expert advisory professionals. It follows a long-term engagement and value addition over transactional approach.

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The race will be held on 11th February 2023 in Hyderabad alongside the picturesque Hussain Sagar Lake.

Mumbai (Maharashtra) [India], January 17: With 30 days to go for the ABB FIA Formula E World Championship “2023 Hyderabad E-Prix”, Mumbai hosted a “30 days to go countdown” event on 12th January evening. This historic racing event, taking place in India for the first time, will be held near the picturesque Hussain Sagar Lake in Hyderabad on February 11, 2023. It is part of a four-year agreement that will see the event held in India through 2026.

The spectacular “30 Days To Go Countdown” which began with a Ganesh Vandana by the Colors of India was graced by Sri. Eknath Sambhaji Shinde, the Chief Minister of Maharashtra, Sri. Nitin Gadkari, Union Minister of Road Transport and Highways of India, Sri. K.T. Rama Rao, Minister of Municipal Administration and Urban Development of Telangana, and Sri. Anil Kumar Chalamalasetty, Founder, Greenko and Ace Group. The event finale had a special performance by Dharavi Rocks, highlighting sustainability

Sri Eknath Shinde, Chief Minister of Maharashtra said, “We are very glad to welcome the Formula E team to Mumbai and happy that they chose to celebrate this important milestone here at the Gateway of India. The Formula E World Championship coming to India has made us all proud. In keeping with the true spirit of progress, this championship will power us through to a sustainable future.”

Sri K.T. Rama Rao, Hon’ble Minister of IT, Industries and Municipal Administration & Urban Development, Government of Telangana spoke at the event and noted, “The Formula E World Championship coming to Hyderabad and India for the first time ever is a testament to the direction of progress India has taken. Sustainable mobility is the way to go for a cleaner, greener future. We are proud to be hosting this international event in Hyderabad and welcome all of India to come witness this race.“

Anil Kumar Chalamalasetty, Founder of Greenko Group and Ace Group said, “Today’s Mumbai countdown marks a step towards a momentous event in acknowledgement of an urgent need to decarbonise the economy including the transport & mobility sector. 30 Days from now, India will be at the forefront of Electric Vehicle racing, hosting its first ever Formula E race in partnership with the Govt. of Telangana and support from the Govt. of India. We will accelerate our race to ensure that India Drives the future of sustainability and decarbonisation. I welcome you all to witness history in making with the first of its kind race on 11th February 2023 on the streets of Hyderabad.”

2023 Hyderabad E-Prix, accelerated by Greenko, is being hosted by Ace Nxt gen in association with The Government of Telangana and Formula E. Hyderabad will host Round 4 of the 16 races for the 9th season of the championship which will be organized between January and July 2023.

The ticket sales which went live on January 4 has received an overwhelming response from fans around the world. Organisers have categorised the tickets into four categories based on the vantage points on the track: Ace Grandstands, Premium Grandstands, Charged Grandstands, Grandstands.

A total of 11 teams with 22 cars will participate, including notable names like McLaren, Maserati, Porsche, Jaguar, Nissan, and Mahindra Racing. The highlight of the event will be the introduction of the Gen3 Era Formula E car, which is known for its top speed of 322kmph and its status as the world’s fastest, lightest, most powerful, and most efficient electric race car.

About Formula E World Championship:

As the world’s first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and a belief in its potential to accelerate sustainable human progress and create a better future for people and the planet.

www.FIAFormulaE.com | For Formula E media enquiries, please contact – media@fiaformulae.com

About Ace Nxt Gen:

Ace Nxt Gen is the official promoter of the Formula E Race in India in partnership with Formula E and the Government of Telangana. Ace Nxt Gen is founded by Mr. Anil Kumar Chalamalasetty and Mr. Mahesh Kolli, who are also the founders of one of the world’s leading Energy Transition and Decarbonization Solutions Company – Greenko, India.

Ace Nxt Gen is driven by a commitment to decarbonisation for a cleaner and sustainable future. Starting with the mobility sector, Ace Nxt Gen will weave innovation and technology to make an impact in transitioning energy across the globe.

To know more and to book tickets, please visit – www.acenxtgen.com  or in.bookmyshow.com

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New Delhi (India), January 17: In a recent announcement, Aseem Ghavri, a Chandigarh-based entrepreneur, has taken the internet by storm with his new venture alongside ex-MD of BharatPe, Ashneer Grover, called  “The Third Unicorn.”

What has surprised many is the fact that Aseem Ghavri’s entrepreneurship journey began a decade ago, at the young age in 12th grade. With an investment of just INR 8,000, Ghavri started his first business, “HungryVille,” a unique food cart business in Chandigarh.

As a computer science student, Ghavri later decided to venture into the tech space. However, in an unusual move, he gave away all profits to his team of 10 employees who were from humble families, took an exit, and asked them to run the startup their way.

Ghavri’s early start in life and his willingness to help others have shaped him into a strong and determined individual who believes in his abilities. His journey serves as an inspiration to many young entrepreneurs out there, who may believe that a large sum of money is required to build a startup. Ghavri’s story is a reminder that with a strong will and determination, success is possible, even with a small investment.

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Pune (Maharashtra) [India], January 17: Badve Engineering Ltd, a leading manufacturer of automotive systems and components, announced that it has rebranded Belrise Industries. The company’s new name and branding reflect its commitment to innovation and growth, as well as its expanding focus on the development of cutting-edge technologies.

“We are thrilled to unveil our new name and branding as Belrise Industries,” said Mr. Shrikant Badve, Managing Director of the company. “This rebranding is a reflection of our company’s evolution and growth over the years. With the advent of green technologies and the paradigm shift towards sustainability and net carbon neutrality, our strategic agenda has evolved, and we decided to turn the lens inward and wanted our branding to reflect that.”

The announcement was done at a grand event held in Pune. The occasion was graced by the presence of Dr. Bhagwat Karad, Hon. Union Finance Minister, Government of India, Mr. Ashish Pandey, ED Bank of Maharashtra, and Mr. Milind Kale, Chairman Cosmos Co-operative Bank.

On this occasion Dr. Bhagwat Karad, Hon. Minister of the state for finance Government of India said, “I have personally known Mr. Shrikant Badve since the inception of his company. I have seen his struggles and the hard work he has done over the years to establish this company as an industry leader. His life story is really inspiring and can provide a positive note for all upcoming entrepreneurs. With the new brand and name, I am sure Belrise industries ltd will achieve more success in the future.”

“The name ‘BELRISE’ is a coined word, bringing together the strength of our legacy and our dream for the future. ‘BEL’ is an ode to the past, standing for Badve Engineering Limited (BEL), and ‘RISE’ cues growth for all stakeholders and our collective promise to rise to the challenges of the future.”

“Our brand line ‘Engineering futures’ captures the spirit of our brand wherein we would be playing a pivotal role in building products encompassing the latest cutting edge technologies, especially in the e-mobility segment. We are excited to continue providing our customers with the highest quality products and services while also expanding our portfolio to include new and innovative technologies,” said Mrs. Supriya Badve, Executive Director of the company.

About Belrise Industries

Belrise Group (erstwhile known as Badve Engineering Limited) is a leading Tier-1 Automotive system manufacturer. Belrise has a manufacturing footprint across India with 32 manufacturing facilities across 7 states, a workforce of over 15,000 people, and consolidated group revenues of INR 5,000 Cr (US$700 Mn). The company was founded by Mr. Shrikant Badve, a first-generation entrepreneur with a seed capital of just INR 20,000 (US$ 250) in 1988.

Belrise specializes in the automotive system and component manufacturing for the 2-wheeler, 3-wheeler,  4-wheeler passenger, and commercial vehicle segments. The company’s diverse product portfolio includes metal fabrication, polymer processing, foundry, mirror, and suspension systems, amongst others. With the evolution of EVs, Badve group is geared to offer products for the entire product ecosystem in the EV value chain.

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The nationwide festival brings the message of living in harmony with nature, with mouthwatering traditional vegan dishes

New Delhi [India], January 17: The harvest festival- celebrated across the country and known by different names- is just around the corner. Sankranti, Lohri, Pongal, Magh Bihu, Uttarayan- all signify gratitude for a good harvest and celebrate it with traditional and regional feasts.

Coinciding with the global movement Veganuary, the festival is a great way to enjoy native vegan dishes which are tasty, nutritious and low-carbon recipes. It is also a moment to practice gratitude for the diverse food crops that are the cornerstone of a healthy plant-based diet.

Veganuary’s India head Prashanth Vishwanath says “Our native Indian dishes are full of flavour and nutrition. They are perfectly suited for a plant-based diet, and especially the festival recipes are to die for! My personal favourites for Sankranti are Obbattu and Bisibelebhat, which are naturally vegan and season appropriate”

The global movement has found support from celebrity vegans and brands alike. Leading grocery stores like Nature’s Basket, BigBasket and Swiggy Instamart have featured products for Veganuary.

Veganuary partner retailers have given importance to responsibly sourced, organic and premium groceries, which happen to be perfect for festival recipes. This Veganuary, many of them are running special offers on vegan products. Customers are in for a great festive shopping experience in Nature’s Basket stores across the country with dedicated vegan aisles, instore announcements and more.

For Telugu film actor Arvind Krishna, Sankranti is a big festival and he makes it a point to celebrate it with family. He said “It is a tradition for us to distribute Nuvvulu Bellam, which is a seasonal vegan mix, wishing health and prosperity to everyone. I feel there can be no better way to show your love for humanity and I am glad that it is consistent with my personal value of being vegan”

Veganuary 2023 started two weeks ago and has a growing number of Indians signing up to try vegan this January- for health, environment and the animals. With free resources like recipes, mealplans, cookbooks, daily support emails, a podcast and youtube series, it is a hit with Indians wanting to shift to a more planet conscious lifestyle.

Chef master Vicky Ratnani, who is doing Veganuary said “Many of the recipes for Lohri like Tilgud, Chikki, Suji halwa, Besan laddu are already vegan or can be easily made vegan. This is a time when you get so many fresh ingredients that are exciting to cook with. If you’re in the North of the country and dealing with the cold, what better way to warm the soul than with Pindi Chole and paranthas with friends? Vegan, heartwarming, and distinctly festive.”

Actor Sadaa Syed shared about her celebration and said “I wish you all a happy Pongal and Makar Sankranti. I’ll be celebrating as usual with my favourite traditional sweet dish- Puran Poli- which also happens to be vegan, how cool is that! We have many such Indian recipes which are naturally vegan. It is a great way to include animals in our celebrations, by being kind to them. Come try vegan with me by signing up to Veganuary’s 31 day challenge, and enjoy the festivities!”

Veganuary is a global charity that encourages people worldwide to try vegan for January and beyond. It was founded in 2014 and since then more than 2.5 million people have taken the 31-day plant-based pledge from almost every country in the world. With campaign hubs now in Germany, USA, Brazil, Chile, Argentina, India and the UK, Veganuary has truly become a global phenomenon. This New Year’s revolution has also been embraced by businesses, with hundreds of companies taking part in Veganuary last year, launching more than 1540 new vegan products and menu items.

2023 is Veganuary’s 10th global anniversary. Veganuary is free to join, and people can sign-up at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit, and 31 daily emails packed with nutritional info, delicious recipes, meal plans, and helpful advice.

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The Minister of State for Women and Child Development, Dr Munjapara Mahendrabhai, unveiling Prabha Khaitan Foundation’s newsletter, `Prabha’ with Ehsaas Women of PKF – Shraddha Murdia, Archana Dalmia, Karuna Goenka, Unnati Singh, Neelima Dalmia Adhar, Apra Kuchhal and Vinti Kathuria.

Kolkata (West Bengal) [India], January 17: India’s 30 school-going students from across the country, for the first time, got an opportunity to showcase their literary talent and creativity at the three-day `Muskaan Litfest for Child Authors – under the Muskaan initiative of Kolkata-based non-for-profit trusts, Prabha Khaitan Foundation and Education for All Trust.

Union Minister of State for Women and Child Development, Dr Munjapara Mahendrabhai Kalubhai, graced the event on day one and interacted with the young authors. “Muskaan is a brilliant initiative of PKF to give a platform for the young talented writers to showcase their works and inspire future talents,” the minister said. He also gave certificates to the young authors.

Some of the leading social, cultural, corporate and literary organizations of the country came together for the first time to host this unique literature festival held at the Indira Gandhi National Centre for the Arts (IGNCA) premises in Delhi. The young authors got an opportunity and a national forum to tell their stories and share literary ideas over 15 sessions, many workshops, interactions, and performances. Heart-warming poetry recitations by Aviraj Singhvi from Udaipur and Saina Sarin from Gurugram followed.

Ruskin Bond, the most popular, loved, and revered author among the children, in a message, lauded the Prabha Khaitan Foundation for its commendable efforts to promote the habit of reading among children through the Muskaan initiative.

The three-day Litfest (Jan 10-12) was organized in collaboration with IGNCA and in association with India International Centre and Sahitya Akademi as the knowledge partner. Shree Cement supported the event as a part of its corporate social responsibility (CSR) initiative.

The festival was inaugurated in the presence of Priyank Kanoongo, Chairman National Commission for Protection of Child Rights (NCPCR). Also present on occasion were Sachchidanand Joshi, member secretary, the executive and academic head of IGNCA, and K N Shrivastava, Director of IIC. And K Sreenivasarao, Secretary, Sahitya Akademi.

“Literature is the mirror of society. It is important to provide child authors with the right environment and upbringing to promote literature,” Kanoongo said. He asserted that instead of social media, children should take more interest in writing and literature.

The evening was marked by a scintillating cultural programme, ‘Udaan’ conceptualised by Shinjini Kulkarni, Ehsaas Woman of Prabha Khaitan Foundation. Huma Khalil Mirza, Ehsaas Woman of Delhi and Unnati Singh, Ehsaas Woman of Indore, also chipped in and livened up the show. Teams of women achievers who work to create cultural capital and assets are a part of an Ehsaas Woman network in major cities of India under the aegis of the Prabha Khaitan Foundation.

Dancer and choreographer Avirup Sengupta, who works with specially-abled children through Prayas Foundation, presented an enthralling performance. The Foundation had flown in children from Kolkata for the special performance.

The latest issue of the PKF newsletter Prabha, based on the theme of children’s literature, was formally released.

About Prabha Khaitan Foundation: Prabha Khaitan Foundation is a Kolkata-based non-profit trust founded in 1980 by Late Dr Prabha Khaitan – an eminent Indian litterateur, entrepreneur, philanthropist, social activist and feminist. The essence of the Foundation is the soulful amalgamation of the multicultural diversities of India. The philosophy of ‘Unity in Diversity’ has been inspiring Prabha Khaitan Foundation to create boutique initiatives and activities that showcase the priceless literary and cultural assets of India for the past four decades. We believe that it is important to preserve our literary and cultural heritage because that defines our identity.

About Education for All Trust: The Education for All Trust prioritises need above merit, with the belief that any child who wants to continue going to school has the right to do so. The Trust believes that problems plaguing the nation, such as unemployment, crime, corruption and population explosion, have all been created by a lack of basic education. Creating opportunities for children to be educated will help minimise, if not eradicate, such issues.

About Muskaan: In June 2021, EFA initiated a new initiative titled ‘Muskaan’ jointly with Prabha Khaitan Foundation aimed at promoting skill development among children through webinars, courses and workshops. Muskaan seeks to popularise and teach arts, culture, heritage and literature among young children in India by weaving it into the formal and informal education system. This is done by engaging students in diverse activities like cultural programmes, story-telling, theatre, dance, music and performing art which is organised in collaboration with our national and international institutes and associations. Muskaan also supports needy and marginalised students by providing them with tuition/coaching classes; stationeries and study materials; distributing nutritious food and providing basic hygiene amenities.

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