Author: Sutun Nayak

  • Northeast India’s Medical Education Boom Positions Tripura as an Emerging Destination for Aspiring Doctors

    Northeast India’s Medical Education Boom Positions Tripura as an Emerging Destination for Aspiring Doctors

    Mumbai (Maharashtra) [India], June 18: Northeast India is rapidly emerging as one of the most important growth regions for medical education in the country, driven by rising MBBS seat capacity, new institutional development, improving connectivity, and a growing need for doctors across underserved states. Against the backdrop of India’s largest-ever expansion in medical education, Tripura is standing out as a smart and practical destination for aspiring doctors seeking quality education closer to home.

    India’s medical education landscape has expanded sharply in recent years, rising from 387 medical colleges and 51,348 MBBS seats before 2014 to 818 colleges and 1,28,875 MBBS seats by December 2025. In October 2025 alone, the National Medical Commission approved an additional 10,650 MBBS seats across 41 new colleges for the 2025–26 session, reflecting the country’s continued push to expand access to medical education.

    Within this national growth story, the Northeast has seen a remarkable transformation. The region has grown from an estimated 11–12 MBBS colleges a decade ago to roughly 25–27 today, with total MBBS seats rising from about 1,500 to more than 3,000. Three states that had no medical college at all in 2014 – Arunachal Pradesh, Mizoram and Nagaland now each have one, underscoring the pace at which medical infrastructure is being built across the region.

    Tripura, in particular, has emerged as a notable education hub. The state now has three MBBS colleges – one government and two private or society-run institutions – with a total of 450 MBBS seats, up from an effective 225 seats just three years ago. This expansion became even more significant when the National Medical Commission sanctioned 50 additional seats on November 4, 2025, prompting Chief Minister Manik Saha to observe that the state had achieved “a record addition of 225 MBBS seats in the last three years”.

    Commenting on the state’s growing importance in the medical education landscape, a professional from a leading Medical College, said, “Tripura is steadily emerging as a meaningful destination for medical education in India. The state’s expanding MBBS seat capacity, improving healthcare ecosystem, and better connectivity are creating the right environment for aspiring doctors to study and build their careers here. As more institutions, infrastructure and specialist services come up, Tripura is not just addressing local demand but also contributing to the larger national and regional mission of strengthening medical education and healthcare access.”

    The state government has also publicly committed to making Tripura a “self-sufficient medical hub,” with plans and investments extending beyond undergraduate education into healthcare delivery and infrastructure. These include a government dental college with 63 seats, proposed Ayurvedic and homeopathy institutions, a Tripura University of Health Sciences, private super-speciality hospitals, an AIIMS New Delhi partnership for Agartala Government Medical College and GBP Hospital, and a 2026–27 state budget that sharply increases health allocation.

    This growth is taking place at a time when the need for doctors remains acute, particularly across Northeastern states. India’s official doctor-population ratio is around 1:811 when AYUSH practitioners are included, but the numbers mask sharp regional disparity. Nagaland is estimated at around 1:1,600 and Mizoram at around 1:2,500, while rural community health centres across India faced an estimated 80% shortfall of specialist doctors in 2022–23. For medical graduates, this creates strong career demand and long-term opportunities in the region.

    Tripura’s healthcare ecosystem is expanding alongside its medical education base. The state’s network includes around 104 rural hospitals, 94 PHCs, 22 CHCs and over 2,000 ASHA workers serving a population of 3.7 million, with most facilities empanelled under Ayushman Bharat (PM-JAY) and the Tripura Health Assurance Scheme for the Poor. Recent additions such as nine super-speciality services at GBP Hospital, kidney transplants done within the state, and planned liver transplant capabilities further strengthen the environment for future medical professionals.

    Connectivity is another advantage that is often underestimated. Guwahati’s Lokpriya Gopinath Bordoloi International Airport is the undisputed gateway to the Northeast and the busiest airport in the region, handling 6.50 million passengers in FY 2024–25 and ranking as India’s 10th busiest airport. The newly inaugurated ₹4,000 crore “Bamboo Orchids” terminal, completed in December 2025, has added major capacity to the region’s connectivity backbone. Agartala’s Maharaja Bir Bikram Airport is the second-busiest airport in the Northeast, has been upgraded from Grade III to Grade II, now serves ten destinations, and handled around 15 lakh passengers in 2025–26.

    For students and parents, this improved connectivity matters. It makes travel more affordable and convenient, supports family visits, and reduces the sense of isolation that once discouraged students from considering the region. Agartala’s integrated terminal, built under a ₹438 crore project and opened in January 2022, has strengthened the city’s accessibility and positioned it as the second-best-connected city in the Northeast after Guwahati.

    The Northeast also offers a strong academic and lifestyle environment. Tripura has a cost of living that is modestly below the Indian average, India’s third-highest literacy rate at over 87%, forest cover exceeding 60% of its land area, and a reputation for being calm and safe. These factors contribute to a study atmosphere that is often seen as more focused and less stressful than crowded metro college towns.

    Private medical colleges are playing an essential role in meeting India’s growing demand for medical education. With roughly 22–24 lakh students appearing for NEET each year for about 1.1–1.3 lakh MBBS seats, private and deemed institutions now account for nearly half of all MBBS seats in the country. This makes them critical to absorbing demand and expanding access, especially in regions like the Northeast where seat availability is improving steadily.

    This capacity expansion also helps reduce the pressure to study MBBS abroad. More than 30,000 Indian students are currently enrolled overseas for medical education, including in Russia, Bangladesh, China and other countries, often at costs comparable to or higher than Indian private colleges and with added risks related to geopolitical disruptions and licensing uncertainty. India’s overall FMGE pass rate was just 20.19% in June 2024, meaning roughly four in five foreign-trained candidates failed the screening test. In this context, every additional seat in India represents one less reason for students to leave the country.

    The broader trend points to a clear shift in perception. The Northeast is no longer seen only as a remote region; it is increasingly viewed as a destination with educational opportunity, career relevance, stronger infrastructure and an improving quality of life. For medical aspirants, Tripura offers a compelling combination of access, affordability, safety, connectivity and long-term professional opportunity.

    Recent industry developments further support the strength of this narrative. The National Medical Commission’s October 2025 approval of 10,650 additional MBBS seats across 41 new colleges signals continued momentum in medical education expansion across India. The Northeast remains a priority region within that growth story, especially as states that once had no medical colleges now have at least one institution each.

    Tripura’s positioning as a medical hub is also being reinforced through public investment, specialist services, and institutional partnerships. The state’s healthcare expansion, combined with its growing education capacity and improved air connectivity, makes it one of the more strategically important emerging markets for medical education in India. As awareness grows, the state is likely to attract not only local aspirants but also students from outside the region who are seeking a more affordable and supportive environment.

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  • YAAP Digital Onboards Industry Veteran Sambit Mohanty as Group Chief Creative Officer to Power Its Next Growth Chapter

    YAAP Digital Onboards Industry Veteran Sambit Mohanty as Group Chief Creative Officer to Power Its Next Growth Chapter

    Gurugram (Haryana) [India], June 18: Yaap Digital Limited (NSE: YAAP | INE0U0J01015), one of India’s fast-growing digital-first media and marketing solutions companies, is pleased to announce the appointment of Mr. Sambit Mohanty as Group Chief Creative Officer (GCCO).

    Mr. Mohanty joins YAAP with over 20 years of experience in advertising, brand building and integrated marketing communications. Prior to joining YAAP, he served as Creative Head – North & South at McCann Worldgroup India. Over the course of his career, he has held leadership roles at leading agency networks including JWT, DDB, Bates, Elephant Design and McCann Worldgroup.

    In his new role, Mr. Mohanty will lead creative strategy and excellence across the YAAP network and support the Company’s continued focus on strengthening its integrated creative, content, influencer marketing and AI-led marketing capabilities. He will work closely with teams across markets to drive innovative, technology-enabled brand solutions for clients.

    Mr. Mohanty’s work has received recognition at several leading global and regional industry platforms, including Cannes Lions, Clio Awards, D&AD, One Show, Spikes Asia and Effies.

    This appointment reflects YAAP’s continued investment in leadership talent and reinforces its commitment to building a world-class integrated marketing and technology platform.

    Commenting on the appointment, Dr. Atul Hegde, Chairman & Managing Director, YAAP Digital Limited, said:  As YAAP enters its next phase of growth, we are investing in world-class talent. Sambit’s appointment reflects our ambition to build a globally influential marketing company from India.”
    Mr. Sambit Mohanty added: “The traditional boundaries between advertising, content, social media and technology no longer exist. YAAP’s entrepreneurial mindset and digital DNA made this opportunity compelling.”

    About Yaap Digital Limited

    Yaap Digital Limited (“YAAP” or “the Company”) is a digital marketing, content, and technology services company focused on helping brands build meaningful connections with today’s digital-first consumers. Through an integrated approach that combines creative storytelling, data-driven insights, and AI-powered marketing technologies, the Company delivers a comprehensive suite of solutions spanning influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics.

    Operating under the “YAAP” brand across India, the United Arab Emirates, and Singapore, the Company, along with its wholly owned subsidiaries, has established a strong regional presence. Backed by a team of over 100 professionals and nearly a decade of execution experience, YAAP has successfully delivered marketing campaigns across diverse sectors, including financial services, consumer goods, tourism, automotive, technology, healthcare, and government projects.

    For FY26, the Company reported a Total Income of ₹188.73 crore, EBITDA of ₹31.74 crore, and Net Profit of ₹22.20 crore.

    The company got listed on NSE Emerge in March, 2026.

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  • Nesterra Launches New Collection, a Celebration of Grandeur, Craft and Timeless Luxury

    Nesterra Launches New Collection, a Celebration of Grandeur, Craft and Timeless Luxury

    Nesterra 6.0 Launch Event Pictures

    Mumbai (Maharashtra) [India], June 18: Nesterra, the home textiles brand from Sutlej Textiles and Industries Limited, part of the K.K. Birla Group, has launched its New Collection, a premium range that brings together design, craftsmanship, performance, and responsible manufacturing in one layered offering.

    Built around three distinct narratives, Featuring You, Flawless, and Everyday Luxe, the collection introduces a wide portfolio of upholstery and curtain fabrics designed for contemporary homes that value depth, durability, and visual richness. Inspired by the warmth and permanence of heritage homes, the new collection uses refined maximalism to create interiors that feel expressive, personal, and timeless.

    “Performance is now inseparable from sustainability in home textiles,” said Ashish Kumar, CEO and Wholetime Director – Home Textiles and Exports, Sutlej Textiles and Industries Limited. “A fabric has to earn its place in a home over time. That means strong construction, easy maintenance, long-term durability, and responsible production at the fibre and manufacturing stage. Nesterra’s new collection is built on that principle.”

    The collection features rich textures, luxury jacquards, chenilles, intricate embroideries, printed surfaces, and heritage-inspired details across multiple fabric ranges. From statement upholstery to structured curtains, the line is designed to move beyond decorative appeal and offer fabrics that live well in everyday use.

    “The things we value most are seldom the newest ones,” said Smita Joshi, Vice President – Home Textiles and Exports, Nesterra, Sutlej Textiles and Industries Limited. “Nesterra 6.0 is for people who cherish taking time to build their homes and spaces, who create interiors that feel timeless and forever. We wanted to make people pause, reflect, and appreciate that beauty rather than rush from one collection to the next. That is the soul of this collection.”

    Featuring You leads the collection’s narrative with a celebration of craftsmanship and intricate detail. The range centres on luxury jacquards with a luminous finish, layered with heritage-inspired motifs and rich ornamental depth. A significant portfolio addition is Panelogy, Nesterra’s debut panel curtain collection, which pairs jacquard with delicate embroidery in structured drapery forms. Heirloom brings curtain and upholstery fabrics together under one heritage-inspired story, while Ornate Drapes II is a sequel of the first embroidery collection and Royal Tales complete a lineup built for spaces that carry artistry and history.

    The Flawless collection addresses the performance dimension of that story. Built around easy-clean, high-performance upholstery with stain resistance, durable constructions, and soft woollen-look and chenille surfaces, it is designed for high-use spaces where beauty must be matched by function. Chair Affair II extends this thinking with upholstery fabrics created specifically for statement seating.

    Everyday Luxe rounds out the collection with a Modern Classic sensibility, balancing sleek finishes and sophisticated surface textures for spaces where elevated design is a daily standard. Printed chenille brings tactile depth and visual interest to upholstery, while the Curtain Bible IV series offers a well-edited range of textured plains and fancy weaves for contemporary window treatments.

    The collection is developed with attention to fibre selection, responsible sourcing, water and energy use, dyeing and finishing processes, and waste reduction, with select products aligned to Digital Product Passport requirements for end-to-end traceability.

    With Nesterra’s 6th year of collection launch, the brand continues to build on its premium identity while expanding the conversation around what modern home textiles should deliver: beauty, resilience, comfort, and responsible making.

    https://www.nesterra.com/

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  • Country Club Hospitality & Holidays Ltd. Launches “COUNTRY CATERERS” – A New Chapter in Premium Catering, Destination Weddings & Celebrations Across India

    Country Club Hospitality & Holidays Ltd. Launches “COUNTRY CATERERS” – A New Chapter in Premium Catering, Destination Weddings & Celebrations Across India

    Hyderabad (Telangana) [India], June 18: Country Club Hospitality & Holidays Ltd., one of India’s leading hospitality and leisure companies, proudly announces the launch of COUNTRY CATERERS, a strategic new business vertical that extends the Company’s renowned hospitality, culinary excellence, and event management expertise beyond its clubs and resorts.

    The launch of COUNTRY CATERERS builds upon Country Club’s successful legacy in the celebrations and wedding segment. Over the years, the Company introduced Country Vivah, an innovative wedding services concept that was launched by Bollywood superstar Hrithik Roshan and received an overwhelming response from customers across India. The concept became a landmark initiative in the wedding and celebrations segment, earning the trust of thousands of families nationwide. Building on that remarkable success and over three decades of hospitality excellence, Country Club is now introducing COUNTRY CATERERS to deliver premium catering and comprehensive event solutions for weddings, corporate events, destination celebrations, and social gatherings across the country.

    The announcement was made by  Rajeev Reddy the Chairman & Managing Director of Country Club Hospitality & Holidays Ltd., who unveiled the Company’s vision of creating a comprehensive catering platform designed to serve Country Club members, their families, corporate clients, institutions, and customers across India with exceptional food, world-class hospitality, and professionally managed celebrations.

    A Complete Catering & Event Solutions Brand

    COUNTRY CATERERS has been conceptualized as a premium end-to-end catering solutions brand, offering exceptional culinary experiences and professional event management for:

    • Weddings & Receptions
    • Engagement Ceremonies
    • Corporate Conferences & Business Meetings
    • Product Launches & Exhibitions
    • Birthday Celebrations & Anniversaries
    • Family Functions & Social Gatherings
    • Destination Weddings
    • Outdoor Events & Lifestyle Celebrations

    From customized menus and live food stations to professional event planning and impeccable hospitality, COUNTRY CATERERS is committed to delivering memorable experiences with the trusted standards of the Country Club brand.

    Destination Weddings at Country Club’s Premium Properties

    As part of this initiative, COUNTRY CATERERS will also specialize in destination weddings and luxury celebrations at Country Club’s exclusive hospitality destinations.

    Customers can host unforgettable celebrations at some of the Company’s most iconic properties, including:

    • Country Club Wildlife Resort, Bandipur
    • Country Club Kovalam, Kerala
    • Country Club Kodaikanal
    • Amrutha Castle, Hyderabad

    By integrating premium venues, luxurious accommodation, exceptional cuisine, and professional event management under one trusted brand, Country Club aims to create seamless destination wedding experiences for families from India and abroad.

    Exclusive Business Rewards Programme

    To commemorate the launch of COUNTRY CATERERS, Country Club Hospitality & Holidays Ltd. is introducing an exclusive Business Rewards Programme for customers based on the value of their food catering business. These rewards are applicable only on food billing and do not include venue, décor, accommodation, or other event-related services.

    Food Business of ₹10 Lakh and Above

    Customers will receive a complimentary 30-Year COUNTRY CLUB MASTER CARD THAILAND Membership, which includes a 9 Nights / 10 Days holiday stay in Thailand (Accommodation only. International airfare and other travel-related expenses are not included.)

    Food Business Between ₹7.5 Lakh and ₹10 Lakh

    Customers will receive a complimentary 5-Year Country Club VIP Membership along with a 2 Nights / 3 Days complimentary holiday stay in Pattaya.

    Food Business Between ₹4 Lakh and ₹7.49 Lakh

    Customers will receive a complimentary 2 Nights / 3 Days holiday stay, redeemable either at Pattaya or at any of Country Club’s owned properties across India, subject to applicable terms and conditions.

    This exclusive Business Rewards Programme reflects Country Club’s commitment to rewarding customers while offering unparalleled hospitality and lifestyle benefits beyond catering services.

    Chairman & Managing Director’s Vision

    Speaking on the occasion, Rajeev Reddy the Chairman & Managing Director of Country Club Hospitality & Holidays Ltd. said, “For more than three decades, Country Club has stood for trust, hospitality, and memorable experiences. COUNTRY CATERERS is a natural extension of that legacy. Our vision is to take our culinary excellence and event management expertise beyond our clubs and resorts and make it available for every celebration. Whether it is a wedding, corporate event, family gathering, or destination celebration, COUNTRY CATERERS will deliver exceptional food, flawless service, and unforgettable experiences. Through our exclusive Business Rewards Programme, we are also delighted to offer our customers valuable Country Club memberships and holiday experiences as a token of appreciation for choosing us.”

    YouTube Link:

    A Vision for National Growth

    Launching initially across key metropolitan markets, COUNTRY CATERERS will expand in phases across India, bringing together culinary excellence, professional event execution, destination hospitality, and exclusive customer rewards under one trusted brand.

    Backed by Country Club’s hospitality infrastructure, experienced culinary professionals, and decades of operational expertise, COUNTRY CATERERS is poised to become one of India’s most trusted and preferred catering and event solutions brands.

    About Country Club Hospitality & Holidays Ltd.

    Country Club Hospitality & Holidays Ltd. is one of India’s leading hospitality, leisure, and vacation ownership companies with a distinguished legacy spanning more than 30 years.

    The Company has built a strong global membership base of over 2 million members and is supported by a dedicated workforce of more than 5,000 employees, making it one of India’s largest hospitality and lifestyle organizations.

    With an extensive network of clubs, resorts, hotels, event venues, and lifestyle destinations across India and international locations, Country Club offers world-class hospitality, recreation, wellness, entertainment, banqueting, and travel experiences. Driven by innovation and customer-centric service, the Company continues to expand its portfolio through initiatives such as COUNTRY CATERERS, reinforcing its commitment to delivering exceptional experiences and unmatched value to its members and customers.

    Media Contact

    Corporate Communications

    Country Club Hospitality & Holidays Ltd.

    Rohan shetty +91 98198 48432
    Prashant + 91 98410 53882
    prashants@countryclubmail.com

    Website: www.countryclubindia.net

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  • Alan Scott Vajarashakti Launches AIRCUE, India’s First Wall Clock with an Integrated Air Quality Monitor

    Alan Scott Vajarashakti Launches AIRCUE, India’s First Wall Clock with an Integrated Air Quality Monitor

    Mumbai (Maharashtra) [India], June 18:  Alan Scott Enterprises Limited (ALANSCOTT, BSE: 539115), a diversified innovation-led enterprise focused on building future-ready businesses across wellness, AI, automation, clean-tech, education, and infrastructure solutions, has announced the launch of AIRCUE, India’s first wall-hanging clock with a built-in Air Quality Index (AQI) monitor. Designed for homes, offices, schools, and public spaces, AIRCUE brings together timekeeping, real-time environmental monitoring, and eco-responsible design in a single wall-mount unit – a first of its kind in the country.

    Key Features of AIRCUE

    • Real-time AQI display 
    • Temperature and humidity monitoring 
    • PM2.5 and PM10 tracking 
    • NOx and VOC indication 
    • Large, easy-to-read digital display 
    • Specially treated eco-friendly cardboard body – durable, lightweight, and environmentally responsible 
    • Wall-mount design suitable for homes, offices, schools, and public spaces

    Launch Details:

    • Launch Price: ₹11,500
    • Advance Order Booking: Opens June 19, 2026
    • Delivery Period: Approximately 1 month from order confirmation

    A Product Built for Bharat:

    AIRCUE represents a decisive step toward bringing air-quality awareness into everyday Indian homes and public spaces. Unlike conventional electronic displays built from plastic and metal, AIRCUE’s body is crafted from specially treated cardboard – engineered for durability and lightness while minimising environmental impact. This innovative construction reflects a deep commitment to sustainable product design and sets AIRCUE apart in a category where no comparable product has existed before.

    With air pollution emerging as one of India’s most pressing public health concerns, AIRCUE empowers individuals, families, schools, and workplaces to monitor the air around them in real time – at a glance, from the wall, every single day.

    Commenting on the launch Mr. Suresh Jain, a Managing Director of Alan Scott Enterprises Limited said, “Air quality is no longer a concern limited to scientists or environmentalists – it is a daily reality for every Indian family. With AIRCUE, we wanted to create something that sits naturally in your home or workspace, tells you the time, and quietly keeps you informed about the air you breathe. What makes us proudest is that we built it responsibly – using treated cardboard that is as durable as it is eco-friendly. AIRCUE is our commitment to Technology with Environmental Responsibility.”

    About Alan Scott Enterprises 

    Alan Scott Enterprises Limited is a diversified, innovation-driven enterprise focused on building scalable businesses across technology, wellness, automation, artificial intelligence, education, environmental solutions, and next-generation infrastructure. The Company operates through a structured multi-vertical model Living, Works, Next, and Frontier each addressing critical gaps across consumer, industrial, and digital ecosystems.

    The Company’s approach combines entrepreneurial agility at the subsidiary level with centralized governance, capital allocation, and strategic oversight, enabling it to build a balanced portfolio of growth-stage and emerging businesses. Its expanding ecosystem includes AI-led platforms such as UpnUp Life, Learnix, and Omnis AI, along with Web3-focused digital engagement platform Metastar Media, reflecting a strong focus on future-ready technologies.

    In the consumer and wellness segment, the Company has established a presence through Satwik Himalayan Products and retail partnerships, catering to the growing demand for sustainable, ethically sourced, and conscious consumption. In parallel, its industrial and deep-tech initiatives span automation, environmental solutions, and energy-efficient technologies, aimed at driving scalable impact across sectors.

    Through Bluverge and other frontier initiatives, the Company is also advancing capabilities in drone technologies and infrastructure innovation, addressing real-world challenges in agriculture and public systems.

    Driven by a philosophy of purpose-led innovation and disciplined execution, Alan Scott Enterprises continues to build a diversified platform designed to create long-term value across high-growth and emerging sectors.

    In FY26, Alan Scott Enterprises Limited reported Total Income of ₹35.51 Cr, an EBITDA of ₹1.88 Cr and EBITDA Margins at 5.29%.

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  • Reference to Video AI Emerges as the Next Evolution of AI Video Creation

    Reference to Video AI Emerges as the Next Evolution of AI Video Creation

    New Delhi [India], June 18: AI video creation is moving fast. What felt impressive a year ago—typing a prompt and getting a usable clip—now feels like the starting point. Brands, creators, and marketers want more control, more consistency, and better output without adding hours of editing work.

    That shift is exactly why reference to video AI is gaining attention. Instead of relying only on text prompts or few images, this new approach uses a reference image, style, subject, or visual cue to guide the final video result.

    Why AI Video Creation Needed a Next Step

    Text-to-video tools opened the door to a new kind of content production. They made it possible to turn ideas into motion quickly, often with minimal technical skill. But for many users, there was still a gap between imagination and output.

    A text prompt can only do so much. Words are flexible, but they are also vague. If you want a video to match a specific product look, character style, brand tone, or scene composition, describing every detail in text can be frustrating. Even then, the result may not be consistent.

    Reference to video AI changes the game. By giving the model a visual reference to follow, users can guide the style, subject, framing, or mood much more precisely. Instead of asking AI to guess what “clean luxury product aesthetic” means, you can show it.

    This is why many people now see AI reference to video generation as the next logical step in the evolution of AI video tools.

    What Is Reference to Video AI?

    At its core, reference to video AI is a workflow where a user provides some kind of visual input—such as an image, frame, design, character, product photo, or style reference—and the AI uses that material to generate a video.

    That reference can help shape:

    ● Character appearance

    ● Product consistency

    ● Visual style

    ● Scene composition

    ● Motion direction

    ● Color palette

    ● Brand aesthetics

    This approach gives creators more control than pure text prompting. It also reduces one of the biggest pain points in AI video creation: unpredictability.

    In practical terms, reference to video AI allows a creator to start with something concrete and turn it into motion, rather than starting from a blank prompt and hoping the result feels right.

    Why This Matters for Marketers and Creators

    The rise of short-form content has changed how video gets made. Teams need more assets, more often, and for more platforms. But speed alone is not enough. The content also has to look on-brand and feel intentional.

    That is why reference based AI video generation is becoming so valuable.

    Better Brand Consistency

    Brands care deeply about visual identity. Colors, product angles, styling, and overall tone all matter. With a reference-led workflow, teams can keep those elements more consistent across multiple videos.

    Faster Revisions

    When the first result is closer to the target, less editing is needed. That shortens production cycles and helps marketers publish faster.

    More Usable Output

    Generic AI videos may look impressive, but not always practical. Reference-guided generation improves relevance, which makes the final content more useful for ads, product showcases, tutorials, and social posts.

    Easier Creative Scaling

    A single reference can be turned into multiple content variations. That makes it easier to create platform-specific assets without rebuilding each piece from scratch.

    How Reference to Video AI Works in Real Use Cases

    This technology is not just interesting in theory. It is already useful in a wide range of content workflows.

    Product Marketing

    E-commerce brands can use product photos as references to generate promotional videos that stay visually aligned with real inventory. This is especially useful for ads, landing pages, and marketplace content.

    Character and Avatar Content

    Creators who rely on recurring characters or digital presenters can use reference visuals to keep appearances more stable across videos.

    Style Transfer for Social Media

    A creator may want multiple videos to follow the same visual language. With reference to video AI tools, one image or frame can guide a whole series of posts.

    Campaign Variations

    Marketers can take one approved visual direction and quickly generate different edits for different audiences, offers, or channels.

    Pollo AI Makes This Workflow More Accessible

    As more creators and marketers explore this space, usability becomes just as important as raw generation power. That is one reason tools like Pollo AI are worth watching. It offers a wide range of one-click video creation templates, which makes it easier to turn ideas into finished content quickly. For busy teams and creators, that matters.

    Another practical advantage is that these ready-made templates can help produce videos that are easy to publish directly to social media. Whether you want to make a meme video, or copy a viral post on TikTok, Pollo AI can always let you create platform-friendly content with less friction.

    For brands trying to keep up with content demand, that kind of workflow can save real time.

    Why Reference-Led Video Feels More Practical

    Prompt-only video generation is exciting because it lowers the barrier to entry. But in real production environments, control matters. Teams are not just making videos for fun. They are making them for campaigns, launches, conversions, and brand storytelling.

    That means they need output that is:

    ● Repeatable

    ● Editable

    ● Visually aligned

    ● Platform-ready

    ● Fast to produce

    This is exactly why reference image to AI video workflows feel more practical. They bridge the gap between creative freedom and production reliability.

    Instead of endlessly rewriting prompts, users can anchor the AI with something visual. That often leads to less trial and error and a smoother path from concept to final asset.

    What to Look for in a Reference to Video AI Tool

    Not all tools will deliver the same experience. If you are evaluating options, look for features that support real-world production needs:

    ● Strong visual consistency

    ● Easy reference upload

    ● Fast rendering

    ● Multiple output styles

    ● Social-media-friendly formats

    ● Template-based workflows

    ● Simple editing and export options

    The best reference to video AI platforms are not just technically impressive. They are built to help people create usable content quickly and consistently.

    The Future of AI Video Creation Will Be More Guided

    AI video generation is clearly moving toward more guided, controllable workflows. That is a good thing. It means the technology is becoming more useful, not just more flashy.

    Reference to video AI represents that shift perfectly. It gives creators a better way to communicate intent, maintain consistency, and produce content that actually fits business and creative goals. As demand for video keeps rising, tools that combine speed with control will stand out.

    In the next stage of AI video creation, the winners will not simply be the tools that generate the wildest clips. They will be the ones that help users create the right videos faster. And right now, reference-led workflows look like one of the clearest signs of where the industry is heading.

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  • Sumathy Iyer Redefines Resilience and Performance Through The Unbreakable Loop

    Sumathy Iyer Redefines Resilience and Performance Through The Unbreakable Loop

    New Delhi [India], June 18: Mumbai-based author, entrepreneur, and life coach Sumathy Iyer has unveiled her transformative new book, The Unbreakable Loop – A High Performance System for Effortless Energy, Sovereign Control and Growth from Chaos. Through this powerful work, she introduces readers to a practical framework designed to help individuals thrive amidst pressure, uncertainty, and modern-day burnout. The book is available on Amazon.

    With over fifteen years of experience working for social causes and studying neuroscience and nutrition, Sumathy Iyer’s journey is deeply rooted in understanding the human experience. Growing up in a modern Tamil Brahmin family and later embracing the dynamic life of an Army wife, she learned resilience, adaptability, and the importance of meaningful human connection. Her work today seamlessly blends science, service, and storytelling.

    Reflecting on her evolution as an author, Sumathy shares that writing was never a sudden decision but a gradual realization. Known for her outspoken personality and keen observations, she initially began expressing her thoughts through blogs and reflective writing. Over time, these digital reflections evolved into a deeper calling. Her first book officially launched in 2022, but the writer within her had been taking shape for years.

    Speaking about the inspiration behind The Unbreakable Loop, she explains that years of navigating high-pressure environments made her recognize how many people rely solely on emotional endurance to succeed. She wanted to create a system where performance is supported not by exhaustion and constant stress, but by biology, structure, and sustainable habits.

    Drawing inspiration from the concept of “antifragility,” the book encourages readers to move beyond simply surviving adversity. Instead, it teaches them how to transform setbacks into opportunities for growth and evolution. Combining neuroscience, nutrition, and practical daily systems, the book serves as a high-performance operating framework for entrepreneurs, leaders, professionals, and anyone seeking greater control over their mental and physical wellbeing.

    Readers can expect to gain actionable insights into managing energy, improving resilience, and escaping cycles of burnout. The book emphasizes achieving a state of “sovereign control,” where external chaos no longer becomes a source of defeat but instead acts as a catalyst for transformation and growth.

    Beyond writing, Sumathy Iyer continues to dedicate herself to entrepreneurship, coaching, and philanthropy. Her work focuses extensively on supporting women, children, and individuals navigating challenging life transitions. She also remains deeply passionate about reading, music, and mentoring others toward personal empowerment.

    Looking ahead, she plans to continue writing both high-performance wellness guides and creative explorations through social commentary and satirical fiction. Her aim is to bridge emotional intelligence, science, and storytelling in ways that resonate deeply with modern readers.

    To aspiring writers, Sumathy offers a heartfelt message: trust your unique voice and begin before perfection arrives. She believes that consistency, authenticity, and lived experience are the foundations of meaningful writing.

    Through The Unbreakable Loop, Sumathy Iyer delivers more than a self-help book—she offers readers a blueprint for navigating modern life with clarity, resilience, and purpose.

    Available Now:

    https://amzn.in/d/0bWBM3Le

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  • Bangalore Author Shruthi Harikrishna Blends Doodles, Data, and Life Lessons in Her Debut Book The Store of Life

    Bangalore Author Shruthi Harikrishna Blends Doodles, Data, and Life Lessons in Her Debut Book The Store of Life

    New Delhi [India], June 18: Bangalore-based author Shruthi Harikrishna marks an inspiring literary debut with The Store of Life, a visually engaging and deeply reflective book that reimagines self-help through doodles, storytelling, humour, and mindful introspection. Rather than presenting itself as a conventional self-help guide, the book uses a unique shopping analogy where time, not money, is life’s most limited resource. Readers are encouraged to thoughtfully “fill their baskets” with experiences, habits, relationships, and moments that bring genuine meaning and contentment.

    Available on Amazon India, The Store of Life blends visual creativity with emotional insight, creating an experience that feels both playful and profound. Each chapter concludes with a thoughtful “checkout counter” section that gently nudges readers to pause, reflect, and actively apply the lessons from the chapter into their own lives.

    A state rank holder, Computer Science Engineer, and MBA graduate from IIM Bangalore, Shruthi currently works in analytics at a global software company, where she transforms data into meaningful insights. Beyond her corporate career, however, lies a deeply creative storyteller who has long expressed herself through writing, doodles, and art.

    Her widely read blog, TameShru@Wordpress, with over 20,000 views, first introduced readers to her witty and insightful observations on everyday life. Her storytelling abilities were further recognised when one of her short stories won the prestigious Deccan Herald Short Story Competition. She also nurtures her artistic side through creative platforms such as Whorls of Maya and Doodle. Doodle. Do, where her intricate zentangles and whimsical doodles come alive.

    Reflecting on her first book, Shruthi describes the experience as deeply personal and emotionally fulfilling. She shares that writing a book had long been a quiet dream she knew she would regret not pursuing later in life. For her, storytelling has never been limited to writing alone — it naturally flows through her work, observations, art, and interactions with the world around her.

    The inspiration for The Store of Life emerged through several meaningful moments. A former boss once gifted her the doodle-filled book The Giant Hairball, noting how perfectly it reflected her own blend of creativity and writing. Around the same time, a blog she wrote about people accumulating things that fail to bring real happiness resonated strongly with readers, eventually becoming the seed for the book’s central idea.

    Deeply influenced by her Vipassana practice and her desire to bring more gentleness into an increasingly stressful world, Shruthi created The Store of Life as a light yet meaningful companion for readers. Through doodles, reflections, and relatable life observations, the book reminds readers that while time is finite, people still have the power to consciously choose what truly deserves space in their “basket of life.”

    Filled with warmth, humour, visual storytelling, and practical reflection, The Store of Life invites readers to slow down, reassess priorities, and rediscover meaning in everyday moments.

    To know more about the author: https://tameshru.wordpress.com/

    The book is available on Amazon:
     The Store of Life on Amazon

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  • National Recognition for Dr. Praveen Pullata NIVAM Wellness Wins ‘India’s Leading Ayurveda & Wellness Brand Award’

    National Recognition for Dr. Praveen Pullata NIVAM Wellness Wins ‘India’s Leading Ayurveda & Wellness Brand Award’

    Ahmedabad (Gujarat) [India], June 18: NIVAM Wellness, a leading organization in the Ayurveda and wellness sector, has been honored with the prestigious “India’s Leading Ayurveda & Wellness Brand Award.”

     The award was presented at the ET Business Conclave & Awards 2026 held at Hyatt Regency, Ahmedabad.

    The award, presented by Times Network under the Wellness & Healthcare category, was received by Dr. Praveen Pullata, Chairman & Managing Director of RISE Group, on behalf of Rise Wellness Pvt. Ltd. The event was graced by Harsh Sanghavi, Deputy Chief Minister as the Chief Guest. Several Gujarat ministers also attended the ceremony and congratulated the award recipients.

    Dr. Praveen Pullata stated that this prestigious national recognition is a testament to the impactful services provided by NIVAM Wellness in the fields of Ayurveda, preventive healthcare, and holistic wellness.

    Speaking on the occasion, he expressed his gratitude to Ms. Ramya Vadlamani, CEO of NIVAM Wellness, as well as the organization’s employees, customers, and healthcare professionals whose dedication and support contributed to this achievement.

    He further emphasized the organization’s commitment to expanding quality Ayurveda and wellness services and promoting a healthier society through innovative and holistic healthcare solutions.

    Over the years, NIVAM Wellness has emerged as a trusted name in holistic healthcare by integrating the timeless principles of Ayurveda with contemporary wellness practices. Through its patient-centric approach, personalized wellness programs, and commitment to preventive healthcare, the organization has positively impacted the lives of thousands of individuals and families.

    Under the visionary leadership of Dr. Praveen Pullata, NIVAM Wellness has focused on creating sustainable health solutions that address the growing need for natural, preventive, and holistic healthcare. The organization continues to invest in innovation, professional excellence, and community outreach initiatives aimed at improving overall well-being and quality of life.

    “This recognition belongs to every member of the NIVAM family,” said Dr. Pullata. “It reflects the collective efforts of our leadership team, healthcare professionals, employees, partners, and the unwavering trust of our customers. We remain committed to advancing the cause of holistic wellness and making quality Ayurvedic healthcare accessible to more people across India and beyond.”

    The award marks a significant milestone in the growth journey of NIVAM Wellness and reinforces its position as one of India’s emerging leaders in the wellness and healthcare industry. As the demand for preventive healthcare and natural wellness solutions continues to grow, the organization aims to expand its reach, strengthen its service offerings, and contribute meaningfully to building a healthier and more wellness-conscious society.

    This national recognition not only celebrates the achievements of NIVAM Wellness but also highlights the increasing relevance of Ayurveda as a trusted and effective approach to modern healthcare. With a clear vision and a strong commitment to excellence, NIVAM Wellness is poised to continue its mission of transforming lives through holistic health and wellness.

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  • greytHR Earns Great Place to Work® Certification for 2026

    greytHR Earns Great Place to Work® Certification for 2026

    greytHR has been certified as a Great Place to Work® again with a 95% employee participation rate and 84% Trust Index score.

    Bengaluru (Karnataka) [India], June 18: greytHR is Great Place to Work® Certified. greytHR, India’s leading HRMS platform, has been officially certified as a Great Place to Work® again. This prestigious, globally recognized benchmark for workplace excellence reinforces greytHR’s steadfast commitment to building a high-trust, high-performing culture that prioritizes employee fulfillment and sustainable innovation.

    Key Metrics from the 2026 Evaluation

    The Great Place to Work® certification is determined entirely by direct, anonymous employee feedback across five pillars: credibility, respect, fairness, pride, and camaraderie.

    2026 Survey Highlights:

    • 95% employee participation rate
    • 84% Trust Index score across all survey parameters
    • Results reflect a culture built on psychological safety, trust, and operational alignment

    “Being certified as a Great Place to Work® again is a proud moment for all of us at greytHR. What makes it truly meaningful is that it comes directly from our employees—the people who bring our values to life every day,” said Girish Rowjee, Co-founder and CEO, greytHR. “At greytHR, we believe a high-trust, people-first culture is key to building a strong and resilient business. As we grow, we remain focused on creating an environment where our people feel valued, supported, and empowered. This recognition reinforces our belief that investing in people builds a stronger, more innovative, and future-ready organization.”

    Central to greytHR’s sustained success is its adherence to a robust framework of core values that guide both its daily operations and long-term regional expansions:

    • Improve Every Day: Cultivating an environment that inspires continuous professional development, learning agility, and technology innovation.
    • Deliver Excellence: Instilling uncompromising performance standards and consistently exceeding internal and external benchmarks.
    • Focus on Impact: Prioritizing meaningful, measurable outcomes for enterprise clients, small businesses, and regional communities.
    • Drive Customer Success: Creating explicit, measurable value through every product development and service interaction.
    • Nurture Learning and Sharing: Fostering a transparent workspace of mutual trust, shared knowledge, and collaboration. 

    “People are, and will always be, at the absolute core of greytHR,” added Unnikrishnan Raghavan, Chief Human Resources Officer (CHRO), greytHR. “This certification is a direct reflection of our collective effort to build a people-centric architecture where every individual feels deeply valued, psychologically secure, and strategically empowered to innovate. We remain fiercely dedicated to raising the bar for workplace excellence, ensuring that our culture evolves dynamically alongside our business aspirations.”

    This industry recognition strongly reaffirms greytHR’s core philosophy: when an organization puts its people first, organizational excellence, product innovation, and customer loyalty naturally follow. As greytHR continues to expand across India, the Middle East, and Southeast Asia, the company remains focused on strengthening employee experience and maintaining a high-trust workplace culture.

    About greytHR: 

    greytHR is a full-suite HRMS platform designed to automate and simplify complex, recurring, and critical HR and payroll functions, ensuring compliance and security. With over 50 tools, greytHR offers ‘Hire-to-Retire’ solutions for People Operations, including advanced modules for recruiting, onboarding, engaging, paying, appraising, retaining, and retiring employees. The platform also leverages AI-driven analytics and recommendations to enhance employee engagement throughout the entire employee lifecycle.

    Trusted by CFOs and loved by CHROs, greytHR serves businesses of various sizes and is adaptable across industries like manufacturing, SaaS, healthcare, hospitality, education, and retail.

    As India’s leading HRMS and payroll provider, greytHR is rapidly expanding in the MEA and SEA regions, offering world-class Made-in-India software solutions to emerging markets. The company proudly serves over 34,000 clients, managing 3.2 million+ employees across 25+ countries. 

    FAQ

    What is the Great Place to Work® Certification? 

    The Great Place To Work (GPTW) Certification is a globally recognized employer-of-choice badge. It is awarded to companies that demonstrate exceptional workplace cultures, driven primarily by anonymous employee feedback regarding trust, fairness, respect, camaraderie, and leadership. 

    Why did greytHR receive the certification? 

    greytHR achieved certification on the strength of a 95% employee participation rate and an 84% Trust Index score in the 2026 evaluation. Employees rated the organization highly across all five culture pillars — credibility, respect, fairness, pride, and camaraderie — reflecting a workplace built on psychological safety, inclusive leadership, and shared purpose.

    What does greytHR do? 

    greytHR is India’s most trusted full-suite HRMS (Human Resource Management System), delivering end-to-end hire-to-retire solutions for businesses of all sizes. Its platform covers core HR, recruitment, payroll, attendance, leave management, compliance, onboarding, performance management, and employee self-service — helping HR teams work smarter and employees stay engaged.

    How many businesses use greytHR? 

    greytHR serves 34,000+ businesses across 25+ countries, supporting 3.2 million+ employees globally — with active expansion across MEA (Middle East & Africa) and SEA (Southeast Asia) regions.

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