I Am Bhojpuriya

Author: Sutun Nayak

  • Idli Kadai 2025 Review: Dhanush Serves Simplicity With Spice, But Is It Enough to Satisfy?

    Idli Kadai 2025 Review: Dhanush Serves Simplicity With Spice, But Is It Enough to Satisfy?

    Mumbai (Maharashtra) [India], October 1: Cinema buffs, noodle-armchair critics, and casual moviegoers alike have finally had their say — “Idli Kadai”, Dhanush’s latest endeavor as actor-director (and writer, and co-producer), has arrived on screen, and it’s stirring up more than just steam from the idli pot. With its promise of rural nostalgia, familial bonds, and emotional resonance, the film has won many hearts — though not without inviting a few critical stirs. Here’s a polished, slightly cheeky take on where it shines, where it stumbles, and whether it might sustain its flavor over the box office weekend.

    A Bite into the Plot (No Spoilers, or Just a Pinch)

    “Idli Kadai” (also stylised as Idli Kadai) is set in the rustic environs of Sangarapuram in Theni district. The story orbits Murugan (Dhanush), who leaves the village to chase urban ambition — working for the flashy Vishnuvardhan’s enterprise in Bangkok, and preparing to wed Meera (Shalini Pandey). But when news of his father Sivanesan’s (Rajkiran) death brings Murugan back home, he finds his father’s modest idli shop — the “kadai” in question — and its legacy under threat. The humiliation doesn’t end there: Vishnuvardhan sends his son Ashwin (Arun Vijay) to pressure Murugan to rejoin the corporate fold or relinquish his claim.

    So yes — we get the return-to-roots trope, generational conflict, sentimental flashbacks, and the usual rural-versus-urban friction. But here’s the tease: Dhanush, playing multiple roles behind the scenes, pushes the film beyond mere cliché on many occasions.

    Idli

    What Works: The Heart, the Familiar, the Warm Moments

    1. Sincerity Over Showmanship

    Many early tweets wax poetic:

    “Idli Kadai is simple in its storytelling but honest in its emotions. … A feel-good, beautifully made film that connects with sincerity.” 
    The strength here is that Dhanush doesn’t try to fake complexity. He leans into the emotional ballast — nostalgia, filial duty, small-town rhythms — and lets them breathe. The first half, especially, has been praised for the emotional connect, rural texture, and a few standout scenes: the calf, the idli shop sequences, the father–son bonding bits.

    2. Dhanush Juggling Many Hats (Mostly with Finesse)

    It’s not every day that your lead actor is also the writer and the director (and co-producer). Dhanush seems to have a firm grip over his vision: red threads of past and present intercut smoothly, callbacks land emotionally rather than artificially, and tonal shifts (from warmth to confrontation) mostly stay in control. Rediff notes that his weaving of timelines and restraint in showing loss is an “underplayed strength.”
    Even The Indian Express, which isn’t blind to flaws, concedes that Dhanush “steers this conventional melodrama in the right direction.”

    3. Cast, Music & Production Values

    You can’t ignore the ensemble: Nithya Menen as Kayal brings quiet gravitas; Arun Vijay as the adversarial Ashwin gets moments to shine; veterans like Sathyaraj, Parthiban, Samuthirakani, and Rajkiran lend legitimacy and weight. Visually, cinematographer Kiran Koushik captures the rustic earthiness without overdoing it. And composer GV Prakash Kumar — freshly riding high on his National Award win — delivers musical motifs that complement, rather than overpower, the story.

    Idli

    Where the Steam Escapes: Critiques & Weaknesses

    1. Melodrama Overdose / Predictability

    A recurring whisper in reviews: sometimes the film lapses into too much sentimentality, relying on clichés and stretched emotional beats. The Times of India’s review titled “serves nostalgia and sentimentality, but it isn’t nearly enough” nails it — the film’s emotional weight occasionally tips into overbearing territory. 
    The Indian Express also points out that the movie is caught in a tussle — a classical melodrama trying to be self-aware. Some villains feel cartoonish. 
    In short, less shade, more substance would have helped.

    2. Pacing & Second-Half Potholes

    The first half gets applauded. But whispers from discussion boards and comment threads suggest the second half lags, especially post-interval. Some scenes stretch longer than necessary; the dramatic stakes are telegraphed early, leaving fewer surprises.
    And yes — a few romance bits (especially involving Nithya) have drawn mild criticism for landing clumsily.

    3. Box Office Pressure & Competition

    A film of this kind must sustain on word-of-mouth. Though it had a respectable opening, the weekend holdover will be critical. Moreover, the release coincides with the paid premieres of Kantara: Chapter 1, which could siphon off evening audiences in multiplex-heavy zones. 
    Also, while the movie is reportedly made on a moderate budget (some sources suggest ₹60 crore), it must now recoup through both box office and OTT/digital rights to be a profitable venture.

    Idli

    Box Office & Streaming Snapshot (as of now)

    • On Day 1, Idli Kadai reportedly earned ₹10.50 crore net across India (all languages).

    • In Tamil Nadu, occupancy hovered around 48.34% on average, with night shows doing especially well — Chennai (85%), Dindigul (89%), Trichy (84%) among leaders.

    • Some online portals, meanwhile, claim that the film’s digital rights have been sold to Netflix for a rumored ₹45 crore, with a streaming release expected in November (after a four-week theatrical window). mint+1

    • Advance bookings were healthy too — Idli Kadai reportedly collected ₹3.91 crore from pre-sales by Tuesday, with Tamil & Telugu contributing ₹1.67 crore of that.

    • In terms of promotion, Dhanush’s team pulled out all stops — hoardings, 3D standees, “popcorn-bucket” branding, trailer launches at malls, and emotional pre-release events (where Dhanush referred to his roots and wept openly).

    So, while the ₹10 crore opening is respectable for a film of this nature, it’s not earth-shattering — especially in today’s saturated theatrical landscape.

    Idli

    Tone It Like PR, But Without the Sugarcoating

    If I were writing the press note (minus the thick veneer of marketing polish), here’s the gist:

    “Idli Kadai is Dhanush’s heartfelt invitation: a humble tale of legacy, love, and homecoming. Its strengths lie in sincere performances, rural textures, and a musical score that speaks beneath the dialogue. That said, the film occasionally leans heavily on melodrama and predictable arcs. Box office has started well — ₹10.50 crore on Day 1 — and its long game hinges on audience goodwill and word-of-mouth. Competition is fierce (hello, Kantara). But if viewers embrace its warmth rather than its cracks, Idli Kadai might just simmer delightfully in theatres and hearts alike.”

    Verdict: Is It a Must-Watch?

    If you like films that don’t ask for much — just a little patience and an emotional anchor — Idli Kadai is worth your time. The first half will endear you; the second half will test your indulgence. But because Dhanush quite nearly pulls off what he intends — a cinematic comfort food — it’s a satisfying watch even if it’s not flawless.

    Rating (inspired by public & critic consensus): ~ 3 / 5 stars
    Final word: a gentle, well-intentioned drama that’s better remembered for its sentiment than its horsepower — but sometimes, that’s exactly what audiences need.

    PNN News

  • Investors Can Apply in the IPO of ‘Shlokka Dyes Limited’ Till 6 October 2025

    Investors Can Apply in the IPO of ‘Shlokka Dyes Limited’ Till 6 October 2025

    Bharuch (Gujarat) [India], October 1:  Bharuch-based Shlokka Dyes Limited in Gujarat is a leading company engaged in the large-scale manufacturing of “Reactive Dyes” used in the textile industry. The company has brought an IPO on the BSE SME platform to raise funds for capital expenditure for plant and machinery, debt repayment, working capital requirements, and general corporate purposes. The Business Remedies team gathered information about the company’s business activities from the company’s prospectus.

    Business Activities:

    Incorporated in 2021, Shlokka Dyes Limited is engaged in the business of manufacturing “Reactive Dyes,” which are a class of synthetic organic dyes extensively used in the textile industry. The company offers a wide variety of dyes, including Direct Dyes, Basic Dyes, Vat Dyes, Digital Printing Dyes, and Paper Dyes, catering to the diverse needs of industries such as textiles, leather, paper, and paints. The company’s Reactive Dyes are available in primary colors like black, blue, red, orange, and yellow, along with several variants of these colors, each identified by an internationally recognised colour index number. These dyes are suitable for various applications in the textile industry, including cotton fabrics, garments, dress materials, bed sheets, and carpets. With versatile applications and excellent quality, these dyes provide reliable solutions to meet the diverse needs of customers across industries.

    The company offers a wide range of dyes, including Reactive, Direct, Basic, and Digital Printing Dyes, serving industries such as textiles, leather, and paper with superior quality and versatile applications. The company employs strict quality control through its in-house laboratory and conducts tests such as HPLC, shade matching, stability, and compatibility checks to ensure that the products meet customer requirements and quality standards.

    The company’s manufacturing unit in the state of Gujarat for dyes and intermediates is certified with

    ISO 9001:2015 (Quality Management), ISO 14001:2015 (Environmental Management), and ISO 45001:2018 (Occupational Health & Safety). The manufacturing unit is located at C/54, GIDC, Saykha, District Bharuch, Gujarat, spread over approximately 5,000 sq. meters with a factory shed/building of about 5,731.81 sq. meters. It has an installed capacity of 9,000 metric tons per annum, enabling the company to effectively meet the demands of diverse customers.

    IPO Information: Investors can apply for the IPO of Shlokka Dyes Limited till October 6, 2025. Through the book-built issue system, the company is issuing 63,50,400 shares of face value Rs. 10 each at a price of Rs. 95 to Rs. 100 per share, raising Rs. 63.50 crore. The IPO market lot size is 1200 shares, and retail investors must apply for 2 lots. The IPO is being managed by lead manager Interactive Financial Services Limited.

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  • The Dawn of Data-Driven Investing: India’s First SAE-Powered Active Equity Fund

    The Dawn of Data-Driven Investing: India’s First SAE-Powered Active Equity Fund

    The intersection of finance and technology continues to redefine investment management, prioritizing clarity, focus, and discipline over traditional, purely discretionary methods. In a significant market development, JioBlackRock has launched a new Flexi Cap Fund, marking the debut of India’s first active equity fund underpinned by the Systematic Active Equity (SAE) approach.

    This is an open fund that can be subscribed to until the 7th of October and is a direct reaction to the rising volatility and information overload that are the hallmarks of modern markets. With the emerging world economies competing through changing dynamics of trade and advancement in technology, the capacity to process large quantities of information and transform it into useful investment indicators is a key distinction.

    Systematic Active Equity: A New Paradigm for Decision Making

    Rishi Kohli, CIO of JioBlackRock Mutual Fund, highlights the Systematic Active Equity (SAE) methodology as the core engine of the new fund. SAE is a sophisticated hybrid investment model that marries the quantitative rigor of systematic strategies with the insights and flexibility of active management. It is not merely a quantitative fund, but a data-enhanced active strategy.

    The SAE methodology is essentially concerned with guaranteeing the consistency and eliminating human biasness in the signal-to-investment cycle. The system is, essentially, a highly sophisticated algorithm and technology that constantly scans, analyzes and interprets a great number of data points, such as news flow, market sentiment, macroeconomic variables, and company fundamentals.

    The advantage is obvious: The system assists the fund house to know exactly what news, article, or signal to select and allocate to investments, thus doing more to build the credibility of investors in the analytical power of the fund. This systematic vetting process filters out the noise, and the investment team is left to work on those signals that have a statistically significant relationship with future stock performance without ever losing optimism for long-term growth.

    Discipline in the Age of Information Overload

    The amount of information which surrounds us nowadays is overwhelming. It is a titanic and uneven undertaking for a traditional active manager to sort through daily market reports, news coverage, and economic releases to discover one useful piece of information. This is where the SAE framework comes into play by providing a strict discipline to the information flow.

    1. Objective Signal Extraction: The SAE system quantifies soft information, such as sentiment from news reports, turning qualitative data into measurable inputs. This introduces an objective layer to fundamental analysis.
    2. Risk Management and Consistency: The SAE approach of codifying the rules of investment guarantees that the decisions made are on the basis of non-prejudiced, back-tested rules. This stability is important in controlling the portfolio risk and eliminating the act of impulsive and emotional trading that mostly affects traditional discretionary funds.
    3. Scalability of Research: The technology can enable the fund management team to process efficiently thousands of companies and hundreds of events across the world in parallel, something that cannot have been achieved by human analysts alone. This is due to its broad coverage, which provides the fund with the ability to pursue opportunities in the total flexi-cap spectrum (large, middle, and small-cap stocks).

    “Successful investing today requires embracing technology to cut through the fog of information,” a prominent financial journalist recently commented, noting the sector’s shift toward hybrid models. The Systematic Active Equity approach championed by JioBlackRock is a prime example of this evolution. It allows human expertise to concentrate on strategy and oversight, while the systematic tools handle the heavy lifting of signal processing.

    Structured and Focused Market Entry

    The fund’s initial subscription window, open until October 7th, offers investors a structured entry point. Following the allotment date, the fund will transition to a continuous sale and repurchase mode within five business days, which aligns with standard mutual fund operational procedures.

    To investors, what is important is that there is a guarantee of a process that is grounded in clarity and analytical depth. With an option of an investment through a Systematic Investment Plan (SIP) or a lump sum, it is still guaranteed that the capital allocation decision is technologically advanced. It is an inherently positive structural gain, a hybrid of the adaptability of a flexi-cap mandate and the computing capabilities of SAE, meant to produce a healthy and sturdy portfolio intended to compound over the long term.

    The launch signifies a maturing of the Indian mutual fund industry, embracing global best practices in quant-enhanced active management to deliver a more disciplined and consistent outcome for its investors.

  • Anshul Garg Mohan – Mr. Ashutosh Gupta – SDM Noida and The Akshaya Patra Foundation – Supports 500 Govt. School Students With Bags And Bottles

    Anshul Garg Mohan – Mr. Ashutosh Gupta – SDM Noida and The Akshaya Patra Foundation – Supports 500 Govt. School Students With Bags And Bottles

    MEPL and Akshaya Patra Foundation distributed bags and bottles to 500 students

    Noida (Uttar Pradesh) [India], October 1: In a heartfelt CSR initiative to promote education and well-being among underprivileged children, Anshul Garg Mohan – MD of Mohan Electro Casting Private Limited (MEPL) with Chief Guest Shri Ashutosh Gupta – Sub-Divisional Magistrate of Sadar at Noida (Gautam Buddha Nagar), in association with NGO “The Akshaya Patra Foundation”, have successfully distributed school bags and water bottles to 500 Gautam Budh Nagar Government School Students.

    The distribution event was held at the Government. Primary school Lakhnawali, Greater Noida, saw enthusiastic participation from students and local educators. The Safari Brand School Bags and Milton Water Bottles of high quality were provided to help students carry their books and stay hydrated throughout the school day, addressing two basic needs that often go unmet in rural and underfunded urban schools.

    Chief Guest, SDM of Sadar (Noida) – Mr Ashutosh Gupta expressed his appreciation for the initiative, saying, “This kind of quality support is vital in bridging gaps in educational resources. I commend Mr. Anshul Garg Mohan for taking this significant step and encouraging others to follow suit in contributing to the welfare of our children.”

    Speaking on the occasion, Anshul Garg Mohan said, “Education is the foundation of a brighter future. By providing these basic supplies, we hope to make a small but meaningful difference in the students’ daily lives, helping them focus better on their studies. It’s important that every child feels supported and motivated to attend school regularly.”

    “We are thrilled to partner with the Sub Divisional Magistrate’s Sadar (Noida) office and The Akshaya Patra Foundation, which allows us to reach more children and create a positive impact in their lives.”

    “This initiative reflects our commitment to giving back to the community and empowering young students through education.”

    The cheapest luxury we can afford is happiness, and nothing can bring happiness more than the smiles on children, which we all saw when they received the necessities.

    The distribution was part of a broader campaign to empower underprivileged students and promote education in the region.

    About The Akshaya Patra Foundation

    The Akshaya Patra Foundation, known for its commitment to supporting education and child nutrition, played a key role in organizing the initiative. This collaboration reflects a shared vision of enhancing learning environments for government school students, ensuring they have the resources necessary to succeed.

    For Further Events Details, Follow the link below:

    1: Https://www.mepl-mmw.com/csr.php

    2. https://www.instagram.com/reel/DPORQP7k3Lg/?igsh=YWRrbDIybnFsczM4

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  • Jitendra Vaswani’s BloggersIdeas launches AI Automation services to help businesses scale smarter

    Jitendra Vaswani’s BloggersIdeas launches AI Automation services to help businesses scale smarter

    New Delhi [India], October 1: Every few years, marketing gets disrupted by a new wave of technology. First, it was search engines. Then came social media. Today, that wave is artificial intelligence, and it’s reshaping the way businesses reach customers.

    Catching this wave at the right time, BloggersIdeas.com, the platform created by Jitendra Vaswani, SEO Experts in India has rolled out its brand-new AI Automation Services. The goal is simple: help businesses streamline repetitive tasks, run smarter campaigns, and achieve growth without wasting time and money.

    Why Businesses Can’t Ignore AI Anymore

    Ask any entrepreneur or marketing team what eats up most of their time, and the answer is usually the same: reporting, campaign tweaks, scheduling posts, and sending emails. Important, yes—but exhausting.

    This is where AI steps in. BloggersIdeas’ service promises to:

    • Automate the day-to-day marketing grind.
    • Deliver real-time insights so decisions aren’t based on guesswork.
    • Personalize campaigns so they feel tailored, not generic.
    • Save money by squeezing better results out of the same budget.

    It’s not just theory. Global research shows companies using AI-driven marketing report up to 30% more conversions and significantly lower costs. For small businesses, that difference can mean survival in a crowded market.

    A Service Built for Many

    Unlike some tech that feels built only for big corporations, BloggersIdeas’ AI Automation Services are designed with flexibility.

    • Startups and small businesses can finally compete with larger players.
    • E-commerce brands gain from AI-driven product recommendations and smarter customer engagement.
    • Agencies juggling multiple accounts can work more efficiently without compromising quality.
    • Bloggers and content creators can automate SEO tasks, publish faster, and focus on creativity instead of logistics.

    As Vaswani puts it:

    “AI doesn’t replace the human touch—it gives you more time to use it. The hours people spend on repetitive tasks can now be invested in building relationships, storytelling, and strategy.”

    A Blend of Tech and Human Creativity

    The approach here isn’t just about throwing algorithms at marketing problems. BloggersIdeas is pushing a balance—AI provides the precision, and humans add the personality. That’s the sweet spot where marketing feels both smart and authentic.

    And it goes beyond just ads or email campaigns. The service also extends into PR and media outreach, helping brands land features, build credibility, and collaborate with influencers—all with the efficiency of AI.

    Why Now?

    2025 is shaping up as the year when AI becomes unavoidable in marketing. Google is already leaning heavily into AI-driven search results. Social platforms are prioritizing personalized content. Consumers expect faster responses and smarter recommendations.

    Businesses that adopt automation early will have the edge. Those that delay risk being left behind. With this launch, BloggersIdeas is giving Indian businesses—and global ones too—a practical way to stay ahead.

    Carrying Forward a Legacy

    Since 2013, BloggersIdeas has been more than just a blog. It has been a guidebook for thousands of entrepreneurs, freelancers, and marketers navigating the online space. Tutorials, case studies, and real-world growth hacks have made it a trusted resource.

    The move into AI Automation Services is the natural next step. It transforms BloggersIdeas from a platform that teaches strategies into one that actively implements them for clients.

    Vaswani sums it up well:

    “BloggersIdeas was built to make digital marketing easier for people. AI lets us take that vision further—making it not just easier but smarter and more profitable.”

    Looking Ahead

    The launch is just the beginning. BloggersIdeas plans to share webinars, publish success stories, and highlight case studies where AI has transformed marketing outcomes. For businesses, this means access not only to tools but also to a growing knowledge base that shows exactly how automation delivers results.

    About BloggersIdeas

    Founded by Jitendra Vaswani, BloggersIdeas.com is one of India’s leading digital marketing platforms, known for simplifying SEO, affiliate marketing, and online growth strategies. Over the past decade, it has built a reputation as a trusted resource for businesses and creators worldwide. With the introduction of AI Automation Services, BloggersIdeas is now shaping the future of digital marketing—where technology and human creativity work hand in hand.

     Explore more at www.BloggersIdeas.com

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  • RSS Centenary Celebrations: PM Modi Hails Century of Service

    RSS Centenary Celebrations: PM Modi Hails Century of Service

    New Delhi [India], October 1: A hundred years is a long time to prove a point. And the Rashtriya Swayamsevak Sangh (RSS) just pulled it off in front of the nation. At the grand centenary celebrations in the capital, Prime Minister Narendra Modi didn’t just attend, he stamped (literally) the Sangh’s century-long legacy with a commemorative coin and postage stamp. (RSS Centenary Celebrations)

    He called the RSS a “virtuous incarnation of India’s national consciousness.” That’s PM Modi-speak for: this organization has been in the trenches of India’s journey, weathering crises, building communities, and shaping the nation’s social muscle since 1925.

    RSS Centenary Celebrations: A Hundred Years in Uniform

    Founded during Navratri in 1925 by Dr. Keshav Baliram Hedgewar, the RSS has grown from a handful of men in khaki shorts to one of the world’s largest volunteer-driven movements. PM Modi, speaking at Delhi’s Dr. Ambedkar International Centre, reminded everyone that the Sangh isn’t just an outfit with daily drills, it’s a mindset.

    “The Sangh is not merely an organization, it is a flow of service, patriotism, and discipline that has touched every sphere of Indian life,” PM Modi said.

    From schools to relief camps, shakhas to service programs, the RSS has built a footprint so wide it’s hard to ignore.

    Stamp. Coin. Symbol. Legacy.

    The Government of India marked the centenary with two firsts that carry weight:

    • The ₹100 Commemorative Coin: Featuring Bharat Mata in Varad Mudra, saluted by swayamsevaks. This is the first time Bharat Mata appears on Indian currency. The symbolism is not lost, “Nation First” minted in metal.
    • The Special Stamp: A throwback to the 1963 Republic Day parade, when RSS swayamsevaks marched in uniform.

    PM Modi called them more than mementos. They are statements. The Sangh’s motto, Rashtraya Swaha, Idam Rashtraya, Idam Na Mama (For the Nation, Not for Me), now sits in the palm of every coin collector and philatelist.

    RSS as a River of Service

    If the RSS were a river, it would be the Ganga, branching, nourishing, and not always loved by everyone, but undeniably central. PM Modi painted the same picture:

    • Education: Vidya Bharati schools spread across the country.
    • Healthcare & Tribal Upliftment: Vanvasi Kalyan Ashram, Seva Bharati, clinics in remote corners.
    • Rural Empowerment: Agricultural and village initiatives keeping Bharat connected to its soil.
    • Women’s Empowerment: From cultural programs to welfare drives, a quieter but consistent thread.

    The Prime Minister boiled it down to one uncompromising principle: Nation First.

    The Shakha Effect

    If you want to understand the Sangh, you need to understand the shakha.

    Picture it: a field at dawn, men and boys in disciplined rows, sticks in hand, voices raised in unison. It looks simple. But that daily ritual of drills, debates, and discipline is where RSS volunteers are forged.

    PM Modi called the shakha a “sacrificial altar of character-building,” where selfishness gets burned off and replaced with collective responsibility. In Sangh lingo, it’s the transformation from “Me” to “We.”

    The Prime Minister outlined three pillars of this century-long model:

    1. Vision of nation-building
    2. Path of personal development
    3. Daily shakha as the method

    Sweat, Sacrifice, and Struggles

    Critics often forget one fact: the Sangh hasn’t been a spectator in India’s struggles. PM Modi reeled off a list:

    • Freedom Movement: Hedgewar and many swayamsevaks jailed.
    • Quit India, 1942: Atrocities faced by RSS workers in Chimur.
    • Partition, 1947: Relief camps for displaced families.
    • 1962 and 1971 Wars: Civil support for soldiers and refugee care.
    • Liberation of Hyderabad & Goa: RSS volunteers in the thick of it.
    • Emergency, 1975: Standing up when democracy was under lock and key.

    “Whether in times of war, natural disaster, or social upheaval, swayamsevaks have always been first responders,” PM Modi reminded.

    Firefighting in Real Time

    When India trembles, swayamsevaks show up. That’s been the pattern.

    • 1956 Gujarat Earthquake: Relief camps set up within hours.
    • 1984 Sikh Riots: RSS volunteers worked with Sikh families at a time when fear ran deep.
    • Floods from Punjab to Kerala: Food packets, rescue boats, on-ground muscle.
    • COVID-19 Pandemic: While most were locked inside, swayamsevaks delivered essentials, blood donations, and cremation support.

    Guruji Golwalkar once said: “To endure hardship to ease another’s suffering is the mark of a noble heart.” PM Modi quoted him to underline that this isn’t just ideology, it’s practice.

    Reform, Not Rhetoric

    The RSS has been branded with labels over the years, but PM Modi pointed to its reformist streak.

    • Social Equality: Gandhi himself, during a 1934 visit to Wardha, praised the Sangh for its spirit of equality
    • Untouchability: RSS leaders have long campaigned against caste discrimination.
    • One Well, One Temple, One Cremation Ground: The Current chief Mohan Bhagwat’s call for shared spaces is reshaping conversations in villages.

    Add tribal empowerment, Vanvasi Kalyan Ashram preserving traditions while building opportunity for 100 million tribal citizens, and you see a picture far bigger than the narrow labels.

    Panch Parivartan: Five Keys for India@2047

    Every century deserves a roadmap. PM Modi spotlighted the Sangh’s “Five Transformations” (Panch Parivartan) as guideposts for the next 25 years:

    1. Self-Awareness: Swadeshi, pride in roots.
    2. Social Harmony: End caste divides, strengthen unity.
    3. Family Enlightenment: Strong homes, empowered women, disciplined youth.
    4. Civic Discipline: Duties, respect for law, care for public spaces.
    5. Environmental Consciousness: Green energy, water conservation, balance with nature.

    This isn’t just RSS doctrine; it’s a checklist for India’s ambition of becoming a developed nation by 2047.

    Global Recognition, National Impact

    PM Modi wasn’t the first to tip his hat to the Sangh. Former Presidents A.P.J. Abdul Kalam and Pranab Mukherjee both acknowledged its discipline and service ethos.

    Yes, the RSS has faced bans, brickbats, and blame-games. Yet, here it is, marking 100 years with coins, stamps, and an undeniable national footprint.

    “The RSS has ignited pride, unity, and self-confidence in Indian society. It is not just an institution but a living current of national service,” PM Modi concluded.

    Legacy in Metal, Spirit in Motion

    Commemorative coins gather dust. Stamps fade in albums. But the Sangh’s centenary isn’t about collectables, it’s about credibility. A century of disciplined volunteers, countless relief operations, and steady social engineering.

    As India hurtles toward its 2047 dream, the RSS brand of service and discipline is still in play. Love it or loathe it, one fact is hard to deny: the Sangh has written itself into the script of India’s nation-building.

    PNN News

  • Manas Polymers and Energies Ltd. IPO Closes Day Three With 1.24x Subscriptions; FII-Ex Anchor Leads

    Manas Polymers and Energies Ltd. IPO Closes Day Three With 1.24x Subscriptions; FII-Ex Anchor Leads

    Mumbai (Maharashtra) [India], October 1: Manas Polymers and Energies Limited priced its IPO in the ₹76-₹81 per share range and, by 5:10 PM on the final day, drew steady investor interest. The ₹23.52 crore issue accumulated 1.24x subscriptions, up from day two’s 0.05x, with total applications numbering 140. The cumulative bid amount stood at ₹27.68 crore, surpassing the offer size.

    On Day Three, institutional demand excluding anchors led the pack, with qualified institutional buyers at 6.66x, improving from Day Two’s 0.00x. Non-institutional investors showed moderate interest at 1.78x, rising from day two’s 0.03x, while individual investors contributed 0.19x, up from day two’s 0.06x.

    For context, Day Two registered an overall 0.05x subscription, with individual investors at 0.06x, non-institutional at 0.03x, and ex-anchor FIIs at 0.00x. Day One kicked off with 0.02x overall, and no significant participation from FIIs or ex-anchor buyers.

    About the company, Manas Polymers and Energies Limited manufactures premium food-grade PET preforms, bottles, jars, and caps. It also operates as an independent power producer, engaged in renewable power generation and distribution across multiple industries, including automotive, construction, packaging, agriculture, and energy. The company holds ISO certifications for quality, environmental management, and risk management, and employs 27 people as of June 2024.

    What investors should conside:r Early-stage demand favored institutional buyers, particularly ex-anchor FIIs, on day three. Retail and high-net-worth participation remained modest, which aligns with typical SME listing patterns where institutional demand drives initial traction. The forthcoming listing will depend on broader market sentiment and post-listing demand for SME names.

    Next steps: Investors awaiting listing should monitor final allotment details and subsequent price action after listing. Analysts may evaluate growth potential in both polymer packaging and renewable energy segments, alongside the company’s ISO-driven risk and environmental management framework.

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  • Miles Education’s CMA Advantage: Apply Today, Lead Tomorrow

    Miles Education’s CMA Advantage: Apply Today, Lead Tomorrow

    Bangalore (Karnataka) [India], September 27: India’s most ambitious finance talent chooses Miles Education for one reason: outcomes. If you’re aiming for the world’s premier management accounting credential, start with clarity: Certified Management Accountant is the full form of CMA, issued by IMA (USA) and trusted by employers across industries. With 70,000+ alumni, university partnerships, and deep employer collaborations, Miles converts aspiration into offers—and your application is the first, decisive step.

    Why this credential, why now

    Boards and CEOs want finance partners who think strategically, automate prudently, and steer performance with data. The CMA delivers precisely that. Two parts, exam-aligned content, and a curriculum built for decision-making, analytics, planning, control, and ethics—so you can move from reporting the numbers to driving the business.

    What you will master

    Part 1: Financial Planning, Performance & Analytics—external reporting decisions, planning, budgeting, forecasting, cost and performance management, internal controls, data and analytics.

    Part 2: Strategic Financial Management—financial statement analysis, corporate finance, decision analysis, risk management, investment decisions, and professional ethics.

    With focused preparation, most Miles learners complete both parts in 8–12 months, balancing study with work.

    The Miles way (engineered for results)

    • Instruction that sticks: Live classes, on-demand lessons, exam kits, mocks, and sectional drills—meticulously mapped to the latest blueprint.
    • Personal mentorship: 1:1 guidance for planning, pacing, and test-day readiness.
    • Career acceleration: A nationwide corporate network spanning Big 4s, MNCs, and GCCs—so your résumé reaches the right desks, fast.
    • Miles U.S. Pathway: A coordinated track that aligns learning, exam scheduling, and global placement support—eliminating guesswork and lost time.

    Faculty you will remember, lessons you won’t forget

    Learn with Mr. Varun Jain—CPA, CMA, Harvard Business School alumnus—widely celebrated for energising complex topics and turning exam intent into exam impact. His case-led approach keeps every concept practical, memorable, and immediately usable on the job.

    Access 100+ Global Educators & Industry Experts as part of your journey, and learn from a vast network of industry leaders to enhance your understanding, broaden your perspective, and sharpen your professional edge.

    Transparent fees, tangible ROI

    The right partner respects your investment. Miles provides clear guidance on training fees, IMA membership and entrance costs, exam registrations, and potential savings available through platinum-partner bundles—so you budget once, study once, and pass once. Most learners see salary lift and role elevation within a review cycle of completion.

    Who should apply today

    • Commerce and business graduates ready to fast-track into FP&A, controllership, and strategy.
    • Working accountants targeting leadership roles in MNCs, Big 4s, and high-growth startups.
    • CAs and MBAs seeking a sharp, globally recognised edge in performance finance.

    Your 5-step launch plan

    • Speak with a Miles counsellor for eligibility mapping and study plan design.
    • Activate IMA membership and register for your exam window.
    • Start classes, lock weekly study hours, and track progress on milestone dashboards.
    • Sit Part 1 and Part 2 within 8–12 months, guided by sectional mocks and mentor reviews.
    • Update your résumé with Miles’ placement team and interview with partnered employers.

    Why Miles is India’s #1 choice

    Scale matters when it creates certainty. With nation-wide centres, premium digital delivery, and a placement engine that actually places, Miles is the CMA institute that treats your ambition like a project with milestones, owners, and deadlines. Our community—70,000+ strong—keeps doors opening for the next cohort.

    Flexible scheduling, real-world pace

    Take exams during the January–February, May–June, and September–October windows at Prometric centers across India and globally. Most candidates schedule parts 6–10 weeks apart, dedicating 12–15 focused hours weekly. With milestone tracking and mentor check-ins, momentum stays high without disrupting work or study commitments.

    Make your move

    Seats for the upcoming window are limited to maintain mentor-to-learner ratios. If you’re serious about leadership in performance finance, submit your CMA admission and lock your study calendar. Prefer guided preparation? Opt for CMA coaching with our elite faculty. Looking for the best CMA coaching in India and the best institute for CMA in India in one place? You’ve found it.

    Ready to prove what your numbers can do for a business? Apply for CMA now. Explore the US CMA curriculum, then let our team map your plan from enrolment to exam day and beyond. This is momentum you can measure—from first class to first offer—with Miles Education.

    Contact: +91 90049 34566

    Website: www.mileseducation.com

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  • BVLGARI Reveals The Serpenti Infinito Exhibition: A Dialogue Between Jewelry & Art

    BVLGARI Reveals The Serpenti Infinito Exhibition: A Dialogue Between Jewelry & Art

    L-R _ Lucia Silvestri – Jewelry Executive Creative Director, Bvlgari, Priyanka Chopra Jonas – Global Brand Ambassador, Bvlgari and Jean-Christophe Babin – CEO, Bvlgari

    Mumbai (Maharashtra) [India], October 1: For the first time in India, Bvlgari celebrates art, culture, and craftsmanship through a powerful tribute to the transformative nature of its Serpenti icon.

    Bvlgari, The Magnificent Roman High jeweller and icon of contemporary Italian art of living, continues to celebrate the Year of the Snake by unveiling the Serpenti Infinito exhibition in India at the Art House, Nita Mukesh Ambani Cultural Centre, BKC, Mumbai. The exhibition opens with an exclusive preview inaugurated by Bvlgari’s Global Brand Ambassador, Priyanka Chopra Jonas, on October 1st 2025, and will welcome the public from October 2nd to October 17th 2025. This edition will feature over 75 works by 23 acclaimed Indian and international artists, including a major immersive experience, Infinito: AI Data Sculpture by Refik Anadol, a three-dimensional AI-powered dynamic installation set within a 360-degree mirrored room.

    Following its successful chapters in Shanghai and Seoul earlier this year, the India edition of Serpenti Infinito continues to explore the infinite transformations of Bvlgari’s iconic Serpenti through the lenses of art, history, and contemporary expression. Since its debut in 1948, the snake has embodied Bvlgari’s spirit of reinvention, vitality, and perpetual transformation. Bvlgari’s identity is deeply intertwined with its longstanding relationship with India, which has long served as a source of inspiration and a partner in creativity and craftsmanship. Here, the icon finds profound cultural meaning in the nāga, a symbol of strength, protection, and renewal deeply woven into Indian mythology, art, and tradition. This edition brings the cross-cultural dialogue in its most expansive form, uniting Roman artistry with India’s rich symbolic heritage.

    “India has always been a profound source of inspiration for Bvlgari, thanks to its rich history, exceptional craftsmanship, and deep cultural heritage,” says Jean-Christophe Babin, CEO of Bvlgari. “The decision to bring Serpenti Infinito to Mumbai is more than just a launch; it’s a meaningful celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions. This journey not only reinforces Serpenti as an emblematic symbol of Bvlgari’s identity but also elevates it as a universal icon of continuous reinvention, creativity, and enduring elegance.

    Curated by Nature Morte, one of India’s foremost galleries founded by Peter Nagy and Aparajita Jain, and envisioned by Artistic Director Sean Anderson, the exhibition creates a powerful dialogue between heritage, artistry, and cultural exchange. Among the 23 acclaimed Indian and international artists on view are Alicja Kwade, Amit Mahadev Dombhare, Arinjoy Sen, Baua Devi, Banku Chitrakar, Bharti Kher, Enter Projects, Harshit Agrawal, L.N. Tallur, L. Rathakrishnan, Moumita Das, Olivia Fraser, Pors & Rao, Pramodbabu Ramteke, R Srinivasan, Radha Sollur, Reena Saini Kallat, Rithika Merchant, Sayan Chanda, Simryn Gill, Sonsay Kashyap, Subodh Gupta, and Sunita and Yamini Nayar.

    “The Serpenti Infinito exhibition provides the setting for powerful cultural exchange, uniting Rome and India through a shared appreciation for the serpent as a timeless symbol of renewal and transformation. By weaving together Bvlgari’s Serpenti collection with historical, modern, and contemporary art inspired by the nāga, we are celebrating how centuries-old aesthetic relationships can create compelling and resonant stories today.” Sean Anderson, Artistic Director of Nature Morte

    Embracing the many creative dimensions of Serpenti’s multifaceted identity, the exhibition unfolds across three chapters. Chapter I, Crafting Serpents in History, dives into the icon’s deep symbolic significance within Indian mythology and tradition. Chapter II: A Mythic Presence examines the enduring cultural relevance of the nāga across modern, contemporary, and indigenous artistic practices. Chapter III: Infinite Transformations looks ahead, exploring the concept of Infinito through a visionary lens of technology and future-facing creativity. Together, these chapters span the floors of the Art House at the Nita Mukesh Ambani Cultural Centre, a space envisioned as the epicentre of Indian and global art. With its distinctive architecture and immersive design, it offers a dynamic setting for this landmark cross-cultural exchange.

    And while the snake unveils the multiple roles and significances it has taken and keeps taking through Indian culture, tradition and art, Bvlgari’s Serpenti unfolds the infinite potential behind its magnificent craftsmanship, versatile nature and always evolving designs with a magnificent selection from Bvlgari Heritage, watches and fine jewelry collections, including some unreleased High Jewelry one-of-a-kind creations, on display in the exhibition. Visitors are invited to encounter the interconnected traces of the serpent, brought to life through a diverse array of works ranging from historic and contemporary interpretations to technology-driven installations and immersive environments.

    “India is and will always be home, so seeing Serpenti Infinito come here for the very first time feels incredibly special,” says Priyanka Chopra Jonas, Global Brand Ambassador for Bvlgari. “This exhibition is a beautiful tribute to transformation, heritage, and artistic expression; values that resonate deeply with both Bvlgari and the Indian spirit. I’m so proud to be part of this moment where a global icon meets the soul of my homeland.”

    “At the Art House at the Nita Mukesh Ambani Cultural Centre, our vision is to bring the finest of Indian and international art together. Hosting Bvlgari’s Serpenti Infinito in India is an opportunity to celebrate a shared legacy of art, culture, and creative excellence,” says Isha Ambani, Director, Reliance Industries Limited. “This collaboration is the first of its kind and marks a meaningful dialogue between India and Bvlgari.”

    Chapter I – Crafting Serpents in History

    Across millennia, the serpent has held deep symbolic meaning in the mythology, art, and daily life of India and South Asia. Appearing in architecture, rituals, and storytelling, it transcends cultures as a symbol of auspiciousness, transformation, and renewal.

    Since 1948, the layered symbolism of the Serpenti motif has been a continuous source of inspiration for the Roman Maison. That year marked the debut of Bvlgari’s first Serpenti creations, jewellery-watches designed to wrap elegantly around the wrist. Over the decades, the Serpenti emblem has undergone constant reinvention, exploring a vast array of techniques, styles, and materials. Whether tubular, gem-encrusted, adorned with vibrant enamels, or crafted using pioneering goldsmithing methods, each evolution tells a story.

    This narrative is brought to life through 11 remarkable pieces from the Bvlgari Heritage Collection on display at the exhibition. Highlights include the sleek Serpenti Tubogas jewelry watches of the 1960s, a striking contemporary yellow gold Serpenti belt inspired by a 1970s original and dazzling multicoloured designs from the same era. Among the most iconic is the five-coil Serpenti Pallini bracelet-watch in yellow gold with a diamond-set head, dating back to around 1955. Together, these masterpieces offer a deep dive into over 70 years of stylistic transformation—each one a tribute to cultural influences and a testament to Bvlgari’s bold innovation in design, materials, and craftsmanship.

    This chapter also explores the serpent’s mythic and spiritual dimensions as a guardian, unifier, and catalyst for awakening. Highlights include rare manuscripts such as the 15th-century Sapta Nadi Tantric Text, where the nāga form signals water and rivers, while suggesting inter-relationships among the natural and divine world. The 17th-century Nag-yash Yantra is a geometric diagram associated with the serpent deities. The exquisite metalworks with more decorative and ritualistic representations, as seen in the Bhuta Theyyam Breastplate and Masks, are used in rituals in Southern India. The 108 Karanas of Natyashastra by R Srinivasan and L. Rathakrishnan are inspired by the visual and metaphoric dynamism of Shiva Nataraja iconography, and emulate the serpent in movement, practice, and symbolism among ancient dance forms.

    Chapter II – A Mythic Presence

    Celebrating continuities across modern and indigenous artistic practices. This chapter explores the enduring and evolving cultural resonance of the serpent, particularly the nāga, as a symbol of wisdom, protection, power, and transformation. Highlights include artist Bharti Kher’s Medusa (2025), a sculptural figure referencing ancient Greek mythology that merges with Indian saris coated in resin; the figure is a cypher for the interplay of tradition and modernity. Padma Shri awardee Baua Devi’s Bal Basant (2005) in the bharni style of Madhubani and Mithila districts of Bihar, builds upon one of the community’s shared narratives describing fertility motifs found among traditional kohbar or snakes. Visual artist Rithika Merchant (2024) presents a set of three works, including Zoomorph II, 2024, inspired by Greek mythic storytelling. Here, the presence of Euronyme or the Greek Gaia is conceived as laying a world egg and then ordering a cosmic snake to protect and encircle it until hatched.

    In a special collaboration with The Aravani Art Project, nine original postcard artworks reinterpret the serpent as a symbol of resilience, transformation, and lived experience. Presented as part of Bvlgari’s ongoing commitment to inclusion and empowerment, these works celebrate art as a space for expression and becoming.

    The Art Of High Jewelry: India Edition

    Chapter II unveils a radiant fusion of Roman mastery and Indian mystique through exceptional one-of-a-kind Serpenti High Jewelry creations. More than breathtaking displays of craftsmanship, these masterpieces embody an intimate dialogue between mythology, memory, and metamorphosis.

    At the heart of the collection is the Serpenti Maharani Secret necklace, a regal creation that pays homage to the legendary queens of India. Inspired by the symbolic power of the Maharani, the secret sovereigns of ancient kingdoms, this necklace coils around the neck with commanding elegance. A spellbinding 109.27-carat cabochon rubellite pulses at its centre, its deep pink hues echoing the passionate soul of its muse. Modular segments ensure fluidity and transformability, while turquoise inlays and pavé-set diamonds lend both softness and sparkle, capturing the heartbeat of royalty in every detail.

    Equally mesmerising is the Serpenti Apsaras necklace, a tribute to the mythical celestial nymphs known for their shape-shifting seduction. Crafted in warm yellow gold, this enchanting piece is composed of 60 modular elements that undulate like divine movement. Amethysts channel twilight skies, while turquoise inserts honor the 26 Apsaras of Indra’s court. Its true magic lies in its metamorphic nature, two serpent heads detach to become standalone earrings, and rare East African tsavorites may be added for a bolder transformation, capturing the ever-changing essence of divine femininity.

    In a vibrant ode to India’s chromatic soul, the Serpenti Saffron Dew necklace is a golden hymn to morning light and nature’s palette. Inspired by the sacredness of saffron and the serenity of imperial gardens, the piece marries yellow gold with deep green malachite and sparkling pavé-set diamonds that mimic dew glistening at dawn. The centrepiece – a rare 18.80-carat mandarin garnet in a fiery orange hue dangles delicately from the serpent’s mouth, while emerald eyes whisper tales of abundance and fertility.

    The collection’s most elemental tribute arrives with the Serpenti Divine Monsoon necklace, a sensorial homage to India’s rain-soaked landscapes. Sinuous serpents crafted from microsphere-textured rose gold undulate across the neckline, their skins shimmering with tanzanites, green tourmalines, rubies, and rose-cut diamonds, each stone a raindrop, each scale a memory. With over 450 individually welded gold plates, this piece is a living artefact of centuries-old savoir-faire, animated by the legacy of Mughal opulence and the poetry of the monsoon.

    The Serpenti Emerald Fantasy High Jewelry set by Bvlgari is a striking expression of innovation and craftsmanship, inspired by the teardrop shape of a central emerald found in the serpent’s head. Featuring a 3.40-carat Colombian emerald in the necklace and a 3.77-carat emerald in the bracelet, both pieces are crafted in rose gold and adorned with turquoise, pavé-set diamonds, and emerald eyes. The design showcases a rich interplay of textures, colors, and materials, with a fluid, tubular form that elegantly wraps around the neck and wrist, echoing the serpent’s sinuous beauty.

    Spirituality and symbolism intertwine in the Serpenti Ananta Shesha necklace, a dramatic expression of divine infinity inspired by the serpent king of Indian mythology who cradles the cosmos. This rose gold creation features five coiling serpents that weave a continuous, seamless form, a celestial embrace representing eternal rebirth. Pavé-set diamonds (42.88 ct) shimmer across the piece like stardust, while turquoise and onyx accents highlight the rhythmic fluidity of the snake’s motion. The matching brooch mirrors this mythical energy, with two interlocked serpents guarding the mysteries of transformation.

    Lastly, the Serpenti Jaipur Mirage necklace draws us into the architectural majesty and sensory warmth of India’s Pink City. With onyx accents evoking the latticework of Hawa Mahal and bufl-top rubies representing hidden desires, the piece unfolds like a journey through Jaipur’s royal heritage. A rare 20.07-carat Imperial Topaz glows at its core, its hues of golden orange and sacred pink echoing the colors of a Rajasthani sunset. Flexible, sculptural, and deeply poetic, the necklace is an exquisite mirage of light, structure, and soul.

    Together, these spectacular Serpenti High Jewelry creations breathe new life into a timeless icon, redefining beauty through the prism of Indian identity and Italian innovation. Each coil, each gem, each story is a reminder that transformation is not just possible–it is eternal.

    Chapter III – Infinite Transformation

    The nāga is a shape-shifter constantly reinventing itself across mediums, mythologies, and meanings. Whether cast in bronze, drawn across national borders, floating as a kite, or slipping through digital screens, it embodies both form and fluidity. As guardian, symbol of hope, and bearer of dreams, the serpent represents a powerful convergence of the spiritual and aesthetic.

    This third chapter is also a beginning, an invitation for Indian and International artists to explore new intersections between contemporary art and jewelry design. Just as Bvlgari reimagines infinity through its High Jewelry collection and the iconic Tubogas technique, where gemstones trace endless, serpentine paths, the works in this section express the infinite through artistic innovation and imagination.

    Spanning mixed media, sculpture, AI, and immersive technology, the artists draw on the nāga’s hybrid nature to explore myth, memory, and transformation. Highlights include: Subodh Gupta’s Infinite Sleeper (2025), a sculpture in bronze and brass evoking Ananta Shesha as both protector and progenitor; Enter Projects’ Rattan Snake (2025), a sweeping on-site architectural intervention inspired by the serpent’s form and organic movement; and Harshit Agrawal’s VR installation that transforms the viewer into a serpent in a metaphoric field of poppies, exploring the depletion of the natural world at the hands of digital colonialism.

    At the heart of the chapter is Infinito: AI Data Sculpture by Refik Anadol – a 360° mirrored environment shaped by machine learning algorithms trained on natural snake forms. Through shifting light and reflection, the installation immerses viewers in the serpentine rhythm of evolution, celebrating the harmony of nature, technology, and Bvlgari’s timeless symbol of metamorphosis.

    Exhibition Dates: October 2 to 17, 2025
    Venue: Art House, Nita Mukesh Ambani Cultural Centre, BKC, Mumbai

    About Bvlgari

    Part of the LVMH Group, Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as a magnificent Roman High Jeweler and icon of Italian art of living, thanks to its exquisite craftsmanship, visionary design, and audacious color combinations. Through a pioneering vision intrinsic in the brand’s DNA since its founding, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels in the world’s most exclusive shopping areas. Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back to nature and to the community. In 2024, the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity, and long-term dedication.

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  • Consortium Gifts Celebrates the Spirit of 2025 Diwali Gifting with ‘Aap Aur Aapke Apne’

    Consortium Gifts Celebrates the Spirit of 2025 Diwali Gifting with ‘Aap Aur Aapke Apne’

    New Delhi [India], October 1: India’s leading corporate gifting company, Consortium Gifts, proudly announces the launch of its grand Diwali 2025 campaign, “Aap Aur Aapke Apne”, running from 20th September to 20th October, 2025. The campaign, designed as a celebration of relationships and trust, aims to elevate the festive gifting experience for businesses and brands across India.

    At the heart of the campaign lies influencer-led visibility with the Mystery Box Gifting, where specially curated luxury yet practical gifts are unveiled to audiences in engaging and trend-forward ways. The campaign has already crossed over 1 million reach on reels and social media engagements, reinforcing Consortium Gifts’ dominance as a forward-thinking player in the gifting industry.

    Regional Voices, National Impact

    Recognising India’s diversity, the campaign uniquely taps into regional language-centric content. Employees from Consortium Gifts’ network across India have come forward as storytellers, creating relatable and culturally rich narratives in Marathi, Telugu, Hindi, English, Kannada, Punjabi, Bhojpuri, and Awadhi. This approach not only strengthens the campaign’s grassroots impact but also positions corporate gifting as a universal yet personal gesture that resonates with every corner of the country.

    Exclusive Product Showcase

    “Aap Aur Aapke Apne” highlights newly launched high-end gifting solutions tailored for Diwali’s festive spirit and beyond. Some standout offerings include:

    • A luxury Poker Kit Set for the upcoming party season.
    • Chess and Wine Kit Set, merging sophistication with leisure.
    • Multifunctional Cable Kit Set, meeting tech-first needs of today’s professionals
    • Shantanu & Nikhil 3-Piece Luxury Set, featuring eyewear cases in exclusive colors.
    • A wide range of AI-powered and tech-integrated convenience products, celebrating innovation in Made in Bharat style.

    Storytelling Narrative – “Building Bonds That Matter”

    The campaign’s story narrative pays tribute not just to clients but also to the faces and shadows behind the brand, employees who consistently innovate and deliver, clients who trust Consortium Gifts year after year, and partners who align with its commitment to quality, timeliness, and out-of-the-box solutions.

    Speaking about this form of storytelling, Gaurav Bhagat, Managing Director & Founder, Consortium Gifts, said, “Diwali is more than just a season, it’s a celebration of trust, gratitude, and relationships. At Consortium Gifts, we believe in creating experiences that go beyond gifting, reflecting the spirit of India’s innovation and culture. ‘Aap Aur Aapke Apne’ is our tribute to the bonds that matter most, whether it’s with clients, employees, or communities. This campaign reflects our brand’s outlook: to continuously redefine corporate gifting on national, regional, and global scales while staying true to the values of quality and innovation.”

    Adding to the thought, Anubhav Pandey, Chief Strategy Officer, Consortium Gifts, said, “With ‘Aap Aur Aapke Apne’, we are building an integrated strategy that unites influencer marketing, regional storytelling, and luxury product innovation. By blending digital-first engagement with traditional festive values, we’re setting a new standard for how brands and businesses approach corporate gifting. The response to our Mystery Box Challenge alone, with over a million impressions, signals that the market is ready for campaigns that are not just about products but about experiences that connect deeply and last longer.”

    This Diwali, Consortium Gifts invites businesses and brands to join the celebration of bonds, innovation, and the joy of giving, because gifting is not just about products, it’s about people.

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