I Am Bhojpuriya

Author: Sutun Nayak

  • Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

    Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

    Mumbai (Maharashtra) [India], July 26:  Streax Professional, one of India’s leading professional hair colour brands, proudly announces the much-anticipated final stages of Streax Professional Hairstyle Icon 2025, as the title sponsor and partner of India’s most anticipated digital talent hunt for hairstylists. Held in partnership with OMG Face of the Year (FOTY), the initiative is set to shine the spotlight squarely on the unparalleled creativity, craft and vision of India’s hairstylists and salonists.

    Streax Professional has a long-standing commitment to championing the talent of hairstylists and salonists. The brand has consistently empowered, educated, and elevated them to the forefront of the industry, and this event further solidifies that dedication.

    OMG Face of the Year (FOY) is India’s biggest digital talent hunt and the ultimate launchpad for the next generation of models and artists. Now in its exciting third season, OMG FOY has become a nationwide phenomenon. With its dynamic format, vast digital reach, and star-studded jury, it has refined the way beauty and fashion talent are discovered in India. From virtual auditions to high-energy challenges, OMG FOY is not just a contest—it’s a celebration of ambition, creativity, and the dreams of tomorrow’s icons.

    This year, it’s bigger, bolder, and more glamorous than ever! This year’s edition brings forth the thrilling hunt for the “Hairstyle Icon of the Year”, where India’s most talented hairstylists will battle it out for national recognition. With tremendous entries pouring in from across the country, it was a tough task selecting the impressive 100+ hairstylists who qualified through intense knockout rounds. On 18th July 2025, the Top 10 finalists were officially declared. These finalists will now head to Mumbai for an immersive three-day experience, featuring a high-powered mentoring session by Heena Dalvi and a special session with celebrated hair expert and this season’s jury member, Shirin Merchant, marking a transformative milestone on their journey to the crown.

    On the final day, July 31st, these 10 creative trailblazers will showcase their vision through curated mood boards and then bring those ideas to life by styling models for a live runway walk. Their work will be judged by an eminent jury, including Mrs. Rochelle Chhabra, Head of Streax Professional; Kannagi Desai – Beauty, Health & Wellness Editor- Elle India, Sini Shetty, Femina Miss India 2022; and Rohit Khandelwal, Mister World 2016. The OMG – Hair Style Icon of the Year will be brought to life as a 6-episode reality series, also featuring the Face of the Year contest, premiering soon on a leading OTT platform.

    Dheeraj Arora, Managing Director & CEO, HRIPL, added, “With Hairstyle Icon 2025, we’re turning creativity into a cultural conversation. This platform brings together fresh talent, digital engagement and professional recognition, reinforcing Streax Professional’s commitment to celebrating those who redefine India’s hair fashion landscape. By combining mentorship, professional exposure and real industry opportunities, we hope to set new benchmarks for creative excellence and truly empower the artist community across the country. It’s about nurturing talent and creating a vibrant ecosystem for hair artistry in India.”

    Rochelle Chhabra, Head, Streax Professional, said, “At Streax Professional, empowering hairstylists isn’t just something we do — it’s embedded in our brand’s DNA. For years, we’ve nurtured, educated, and celebrated salon professionals because we believe they are the bridge between aspiration and transformation. Hairstyle Icon 2025 is an extension of that belief — a platform that fuels creativity, rewards skill, and equips stylists to bring their clients’ vision of becoming the best version of themselves to life. This is more than a contest; it’s our way of honouring the artistry that powers beauty every single day.

    “OMG Face of the Year began as a dream to spotlight raw talent and give a platform to those who deserve to be seen. Partnering with Streax Professional has truly taken that dream to new heights. Their belief in nurturing creativity and skill gave wings to this platform, helping it roar across India and touch lives in every corner. This partnership isn’t just powerful, it’s transformative”, says Parimal Mehta, Founder & Curator, OMG Face of the year. 

    Excited to be shooting the finalists, Celebrity photographer Daboo Ratnani said, “Great hairstyling is not just technique, it’s storytelling. Capturing these creative journeys and the spirit of each finalist is what makes this collaboration special for me. I’m eager to capture the essence of their talent and dedication.”

    The campaign is live on Streax Professional’s social media channels. As the contest unfolds, Hairstyle Icon 2025 promises to shine a spotlight on India’s most promising hair artists and set new benchmarks for creativity in the industry.

    About Streax Professional

    Streax Professional, a brand closely associated with style and glamour in the salon business, was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 40,000 salons across India.

    About OMG Face of the Year: As India’s biggest digital talent hunt, OMG Face of the Year is the ultimate launchpad for the next generation of models and artists. Now in its explosive third season, it’s the most talked-about event in the Indian beauty and fashion scene.

    About Hygienic Research Institute

    Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specialising in hair care, skin care, and salon services. With over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned entity to a multi-brand, multi-category organisation backed by private equity Premji Invest and is known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL is honoured with accolades such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG sector, underscoring its commitment to excellence in workplace culture and innovation.

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  • OMG Face of the Year Season 3 Returns: Bigger, Brighter, and More Glamorous Than Ever

    OMG Face of the Year Season 3 Returns: Bigger, Brighter, and More Glamorous Than Ever

    Mumbai (Maharashtra) [India], July 26: All eyes are on OMG Face of the Year, as it returns for its third season—bolder, brighter, and bigger than ever before! Touted as India’s most awaited digital talent hunt, this season has truly raised the bar, both in scale and impact.

    A visionary initiative by Parimal Mehhta, OMG Face of the Year has quickly evolved into a powerful platform for India’s youth to showcase not just beauty, but personality, confidence, and raw talent. This year saw thousands of participants from across the country come forward with dreams in their eyes and talent in their stride, vying for the coveted title.

    “Every season we try to push the boundaries—and this year, we wanted to make OMG not just a contest, but a true celebration of creativity and identity,” says Parimal Mehhta, Founder and Curator of OMG Face of the Year. “We’re proud to give India’s young talent a stage that not only recognises them, but also elevates them into the world of fashion and entertainment.”

    What makes OMG Season 3 even more special?
    For the first time ever, hairstylists were invited to compete for the title of Streax Professional Hairstyle Icon of the Year, opening doors to creative professionals who shape the fashion and beauty world behind the scenes.

    As always, the show boasts of an illustrious jury panel—Sini Shetty, actress and youth icon, is joined by Rohit Khandelwal, model and actor best known for being the first Indian to win Mr. World; Shivam Kajjuria, celebrated fashion content creator and influencer; and representatives from leading brand sponsors. Together, this dynamic jury brings unmatched credibility and a fresh perspective to the judging table.

    Adding to the glamour, celebrity photographer Dabboo Ratnani will shoot an exclusive editorial with the Top 20 finalists, turning the spotlight on fresh faces destined for fame.

    This season also sees the most enthusiastic brand participation yet, with Streax Professional and D’Cot by Donear joining as key sponsors—underscoring the show’s growing influence and credibility in the fashion and beauty industry.

    The grand finale is scheduled for 31st July at the picturesque The Resort, Mumbai, promising a dazzling evening of fashion, flair, and future stars. And for those who can’t make it to the venue, the entire journey of OMG Face of the Year will soon be available to stream on a leading OTT platform—announcement coming soon!

    Powering the Dream: Brand Partners Who Make It Possible
    This season shines brighter with the support of top-tier brand partners. Title Sponsor Streax Professional leads the way with its creative vision and credibility. The Resort, Mumbai sets the perfect stage for the grand finale, while D’Cot by Donear brings a bold, style-driven edge to the event.

    Completing the experience are collaborators who bring the show to life—Eva Flotter by Action Plus as Footwear Partner, The Tea Culture of the World as Refreshment Partner, and Radio City as Radio Partner. Svar Gems adds sparkle as Crown & Trophy Partner, while Mid Day boosts reach as Print Partner. 1664 Blanc sets the mood as Happiness Partner, with Frizzano Sparkling Wine as Celebration Partner. Bright Outdoor amplifies the buzz as our Outdoor Media Partner. PADM by Roopa as Fragrance Partner, Occasions Dry Fruits as Premium Nourishment Partner, and House of Samsara completes the experience as a Signature Sip Partner. Horra Luxury brings style as Accessory Partner, and Woodburns Contemporary Indian Whisky adds its bold character as Spirit Partner. Six Brothers Mahura completes the journey as Exquisite Experience Partner— together, these brands set the stage for a night where glamour meets talent in its most dazzling form.

    Get ready for a season that’s not just about faces—it’s about fearless talent, fashion-forward moments, and the future of India’s creative youth.

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  • Captain Polyplast Ltd. Awarded LOA for Supply of Solar Pumps under PMKUSUM in Gujarat

    Captain Polyplast Ltd. Awarded LOA for Supply of Solar Pumps under PMKUSUM in Gujarat

    Rajkot (Gujarat) [India], July 26: Captain Polyplast Limited (CPL, BSE: 536974), is one of the leading manufacturer and exporter of micro irrigation solutions, and has diversified its operations into the burgeoning solar EPC, has received a Letter of Acceptance (LOA) from Dakshin Gujarat Vij Company Limited for its empanelment as a vendor under Component-B of the PM-KUSUM scheme in Gujarat.

    The empanelment authorizes the company to supply off-grid standalone solar photovoltaic water pumping systems, reinforcing its position in the renewable energy-driven agricultural solutions segment. Component-B of the PM-KUSUM scheme focuses on deploying standalone solar pumps to reduce the dependence of farmers on grid power and diesel.

    Commenting on the allotment of shares Mr. Ritesh Khichadia, a Whole Time Director of CaptainPolyplast Limited said, “The empanelment under Component-B of the PM-KUSUM scheme represents a strategic step in our journey to expand into the clean energy space. It reinforces our commitment to delivering sustainable, technology-driven solutions that address the evolving needs of the agricultural sector. This development strengthens our solar EPC business and opens up consistent revenue opportunities through government-led initiatives. 

    By leveraging our strong manufacturing capabilities and industry expertise, we are well-positioned to execute these projects efficiently and at scale. This move not only supports our diversification strategy beyond micro irrigation but also enhances our credibility in both public and private sector engagements. As we continue to expand our footprint across domestic and international markets, we remain focused on driving long-term growth, improving capacity utilization, and creating enduring value.”

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  • Fraganta by Leena Jain Unveils Its Debut Perfume Pair – Ganga and Jogi – A Revolutionary Ode to Indian Luxury

    Fraganta by Leena Jain Unveils Its Debut Perfume Pair – Ganga and Jogi – A Revolutionary Ode to Indian Luxury

    Mumbai (Maharashtra) [India], July 26: The launch saw the presence of Vindu Dara Singh, Navin Prabhakar, Mreenal Deshraj, Dr. Aneel Murarka, Ramji Gulati, Dharti Gulati, Ankita Maithy, Priyanka Bajaj, Prashant Virendra Sharma, Siddharth Bajaj, Shweta Pandit, Arshi Khan, Rohit Verma, Madhuri Pandey, Rehan Shah, Kavitta Verma, Aarti Nagpal, Navpreet Kaur, Deepak Singh, Gurpreet Kaur Chadha, Aditi Shetty, Rakesh Paul, Vikas Verma, Mitaali Nag, Rajiv Roda, Vipin Aneja, Gulfam Khan, Nivedita Basu, Nasir Khan, Divyank Patidhar & many more.

    Brand Launch Overview

    Fraganta by Leena Jain, an evocative new name in the world of perfumery, proudly announces the launch of its debut fragrance duo; Ganga and Jogi — a pair of perfumes that marks the beginning of a sensory revolution in India’s affordable luxury segment.

    Fraganta is a movement that redefines the notion of luxury, breaking away from Western clichés to celebrate India’s rich cultural heritage as the highest form of opulence. Born from the fusion of Fragrance and India, the name “Fraganta” embodies the brand’s mission to deliver homely regality — world-class formulations that are emotionally resonant, deeply rooted in Indian tradition, yet crafted for the modern, discerning consumer.

    The Concept: Affordable Luxury with a Cultural Soul

    Positioned uniquely in the affordable luxury space, Fraganta promises globally benchmarked quality with a soul steeped in nostalgia, belonging, and emotional storytelling. Its innovative approach to perfumery centers around launching products in pairs, inspired by Indian bonds — human, emotional, spiritual — each narrating its own story while enhancing the other.

    Introducing the Debut Duo: Ganga and Jogi

    With Ganga and Jogi, Fraganta introduces its inaugural olfactory memoirs. Conceptualized as a perfect duality — distinct yet deeply intertwined — the two fragrances reflect the pulse of modern India while honouring its age-old spirit.

    • Ganga is a delicate, floral whisper of love and memory. Reminiscent of pressed jasmine between old letters, or the freshness of a lover’s bouquet, it evokes intimacy and enduring elegance. With a focus on long-lasting intimacy, Ganga is a fragrant tribute to romance and rooted femininity.

    • Jogi is its wild-hearted counterpart — a free-spirited, earthy scent that captures the soul of an explorer. Like a breeze weaving through forest meadows, Jogi is bold, curious, and resolutely individualistic. It is crafted for those who wear their inner wilderness with pride.

    Both fragrances are powered by high-performance essential oils, ensuring not only superior longevity and projection, but also a sensorial experience that lingers in memory.

    Founder’s Vision

    Leena Jain, Founder, Fraganta says:
    “Fraganta was born from a simple yet powerful idea that luxury doesn’t have to come from abroad to be aspirational. India’s scents, stories, and soul are rich enough to inspire the world. With Ganga and Jogi, we’re not just launching perfumes, we’re offering emotional experiences that evoke nostalgia, pride, and identity. Fraganta is my ode to India’s sensory heritage, reimagined for the modern, mindful customer.”

    Closing Statement

    Together, Ganga and Jogi embody Fraganta’s philosophy — to craft emotional perfumes for emotional people, and to present Indian luxury as a lived experience, not just an aspiration.

    Fraganta is here to challenge the imported notions of prestige — and instead, gift India a luxury that feels like home.

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  • SBI and Fitistan Lead India’s Largest Tribute to Kargil War Heroes Through a Record-Breaking step Challenge

    SBI and Fitistan Lead India’s Largest Tribute to Kargil War Heroes Through a Record-Breaking step Challenge

    New Delhi [India], July 26: As India marked the 26th anniversary of the Kargil Vijay Diwas, a powerful wave of patriotism swept the nation from schools to colleges, offices to parks and memorials across the country. In a landmark initiative, State Bank of India (SBI), the nation’s largest bank and Fitistan- Ek Fit Bharat, India’s largest community-based fitness movement, concluded the 2nd Edition of the SBI Kargil Tiger Hill Challenge with resounding success.

    The nationwide tribute honoured the 527 bravehearts of the Indian Armed Forces who laid down their lives during the Kargil War in 1999. With an overwhelming 35,000+ participants and active involvement of 17 SBI Circles, the challenge went far beyond being a fitness activity. It became a powerful movement of remembrance, respect, unity and national pride.

    What began as a symbolic target of 70 Crore Steps to commemorate SBI’s 70 years of service became a feat of national unity and discipline as participants clocked an astonishing 300 plus Crore Steps, over four times the original goal.

    Spanning 85 days and structured in four symbolic phases mirroring the Kargil war’s timeline and emotions, the challenge brought together citizens from every walk of life,led strongly by SBI employees across the country. It turned fitness into a tool for tribute, camaraderie, team spirit and self-transformation.

    General V.K. Singh, Hon’ble Governor of Mizoram and Patron of Soldierathon & Fitistan, lauded the leadership of SBI for their unwavering commitment.

    “This campaign was more than a tribute. It became a national movement that inspired thousands to honour our heroes through action, unity, and health. Kudos to Team SBI & Fitistan,” he said.

    Major Surendra Poonia, VSM, Founder of Fitistan, echoed this sentiment:

    “My heartfelt gratitude to the top management of SBI for leading this patriotic mission. This challenge stirred the hearts of thousands across India to move for those who gave their everything for our motherland. It’s a shining tribute to the Kargil Heroes and a proud pillar of the Fit India

    Movement launched by Hon’ble PM Shri Narendra Modi.”

    The challenge saw fierce competition among over 200 teams. The top honours went to:

    • SBI Chandigarh Circle
    • SBI Jaipur Circle
    • SBI Kolkata Circle

    As we commemorate 26 years of Kargil Vijay Diwas, the success of the SBI Kargil Tiger Hill Challenge stands tall as a testament to what India can achieve when its people move with purpose.

    On the conclusion of the 2nd Edition of SBI Kargil Tiger Hill Challenge, Mrs Shilpa Bhagat, Founder, Fitistan, Said- “When we Indians walk together, we rise together.”

    Jai Hind

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  • The Insight Tribe: Advancing Healthcare Through Informed Innovation and Strategic Consulting

    The Insight Tribe: Advancing Healthcare Through Informed Innovation and Strategic Consulting

    Pune (Maharashtra) [India], July 26: India’s healthcare industry is undergoing a major transformation—on track to reach $638 billion by 2025—powered by rising demand, government initiatives, global investor interest, and accelerated digital innovation. As international companies, investors, and healthcare providers look to India for scale and opportunity, The Insight Tribe is helping them navigate this fast-evolving landscape with insight-led, execution-focused consulting.

    The Insight Tribe is a specialized healthcare consulting firm that partners with a diverse range of stakeholders—medtech companies, PE/VC firms, hospitals, diagnostic centers, and healthtech and AI startups. We work at the intersection of innovation and practicality, offering tailored support across Market Entry Strategy, Growth Strategy, Market Research, and Consumer Insights.

    We believe the future of healthcare isn’t just about innovation—it’s about informed innovation. That means grounding every strategic move in robust research, stakeholder needs, and local market dynamics. In a sector where every decision impacts patient care, regulatory timelines, and financial outcomes, we bring clarity and direction that is both bold and backed by evidence.

    India today is not just a local market—it is a global destination for healthcare investment, innovation, and medical tourism.

    • Global medtech and diagnostics companies are entering India to tap into its scale and innovation potential.
    • Medical tourism is booming, with patients seeking world-class treatment at a fraction of global costs.
    • The government’s Make in India initiative has opened new pathways for local manufacturing and product localization.

    At The Insight Tribe, we’ve supported global players entering India, helped shape Make in India business cases, and enabled growth strategies that align with both international standards and Indian realities.

    What sets us apart is our deep bench of domain experts—former industry leaders, clinicians, product specialists, and strategists who have led and built healthcare businesses across markets. From launching new offerings to reshaping existing ones, our team brings decades of experience and a 360° view of the healthcare ecosystem.

    We take pride in our ability to connect the dots across strategy, clinical practice, operations, and consumer behavior. One example: helping a U.S.-based pediatric care chain charts its India entry strategy by analyzing caregiver behavior, service expectations, and location preferences. Or advising diagnostic groups on how to scale sustainably in a competitive, cost-sensitive environment. Every solution we deliver is grounded in real-world feasibility—not slideware.

    In today’s environment, healthcare businesses need more than generic frameworks. They need partners who understand regulatory nuance, consumer sentiment, tech feasibility, and business viability—all at once. This is where The Insight Tribe thrives.

    • Focused expertise, not broad strokes
    • Faster execution through targeted insights
    • Greater impact, delivered by people who know the terrain

    As India becomes a global focal point for healthcare innovation and delivery, The Insight Tribe stands ready to help you build, scale, and succeed—strategically and sustainably.

    To partner with us, visit www.theinsighttribe.com

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  • SBM Gold Announces Expansion Into uPVC Doors and Windows, Reinforces Market Leadership in Building Solutions

    SBM Gold Announces Expansion Into uPVC Doors and Windows, Reinforces Market Leadership in Building Solutions

    Siliguri (West Bengal) [India], July 26: SBM Gold, a leading North Bengal-based manufacturer of high-density polyethene (HDPE) pipes, announced a significant diversification of its product portfolio with the official launch of uPVC doors and windows. This marks an important transformation for the company as it positions itself as a comprehensive building solutions provider for India’s booming infrastructure sector.

    Strategic Move to Meet Evolving Construction Demands

    Established in 2016, SBM Gold has built a strong reputation as a specialist in HDPE pipes. With the construction industry rapidly evolving and demand increasing for integrated building solutions, the company is now stepping forward with a broader portfolio that directly addresses the changing landscape.

    “Our journey has always been driven by a commitment to excellence and meeting the highest industry standards. This strategic expansion is a natural progression, allowing us to bring complete, reliable solutions to our customers and strengthen our presence across multiple segments of the construction market,” a senior executive at SBM Gold stated.

    From Pipes to Complete Building Envelopes

    SBM Gold’s manufacturing expertise now extends to:

    • uPVC Doors and Windows: Featuring European design aesthetics tailored to Indian durability and climate, the new uPVC line utilises multi-chambered frames for advanced soundproofing (up to 35–40dB noise reduction) and thermal insulation. Available in 4–7 chamber systems, the range includes sliding, casement, and combination window configurations.
    • HDPE Pipes: The company’s core product, offering 40–50% cost savings over conventional G.I. piping systems, exceptional durability and service life, and resistance to chemical and UV exposure.
    • Water Storage Tanks: Produced with high-grade, food-safe materials, SBM Gold’s tanks offer multi-layered strength, UV protection, and modern designs for use in residential, commercial, and agricultural contexts.
    • Additional Offerings: The growing catalogue includes uPVC pipes for drainage and sewage, wall putty, boring pipes for deep wells, and green shade nets for site protection.

    Manufacturing Recognized for Quality and Growth

    SBM Gold’s state-of-the-art Siliguri manufacturing facility is ISO 9001 and ISI certified, employing 200+ staff. With an annual turnover between ₹100–500 crores and exports to neighbouring Bhutan and Nepal, SBM Gold’s credentials as a reliable partner for infrastructure projects are firmly established. Stringent quality control and ongoing investment in advanced technology drive the company’s ambition to maintain leadership in the sector.

    Advantages for Builders, Contractors, and Developers

    The company’s expansion is designed to deliver tangible benefits:

    • Convenience: Complete sourcing from a single vendor for pipes, tanks, windows, and ancillary items.
    • Integrated Solutions: Products are engineered for compatibility, streamlining installation and project management.
    • Consolidated Quality Assurance: Consistent, certified standards across all product lines.
    • Technical Support: Professional installation guidance and after-sales service.

    Vision for the Future

    SBM Gold sees its transformation as integral to supporting India’s infrastructure growth story. The company’s success is rooted in innovation, integration, and a proactive response to customer needs. Investments in R&D, eco-friendly processes, and a mission-driven workforce have enabled the company to adapt quickly and capitalise on sector opportunities.

    “As India’s infrastructure spending accelerates and the need for durable, efficient building materials grows, SBM Gold is committed to remaining at the forefront—delivering products that enhance quality of life while setting benchmarks for reliability and excellence,” the spokesperson added.

    Outlook

    With India’s construction sector forecast to expand robustly through the decade, SBM Gold’s broadened scope positions it strongly as a full-spectrum provider. This move not only diversifies revenue but also cements its standing as a crucial enabler of modern building practices and urban growth.

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  • Rajasthan’s Solar Shift: 2 Game-Changing Modules From Solex Set New Benchmark in Tough Terrain

    Rajasthan’s Solar Shift: 2 Game-Changing Modules From Solex Set New Benchmark in Tough Terrain

    Jaipur (Rajasthan) [India], July 26: Anyone who’s lived through a summer in Rajasthan knows it’s not for the faint of heart, or for fragile tech. The sun doesn’t just shine here; it dominates. Surfaces sizzle, electronics wilt, and solar panels? Well, most of them learn their limits pretty quickly.

    But on a sweltering day this July in Jaipur, one company stepped into the spotlight and said, “We’re ready.” Solex Energy Limited, a name already trusted across India’s solar circles, chose the ITC Rajputana Hotel as the stage for something far bigger than a product launch. It was a declaration: solar done right, for Rajasthan.

    A Launch That Felt Like a Commitment

    The meet was attended by key partners, banking representatives, and Solex’s leadership team, including Shri Chetan Shah, Chairman & Managing Director, Shri Piyush Chandak, Whole-time Director, and Shri Vipul Shah, Director

    “We’ve built these modules for Rajasthan,” Chetan Shah said without ceremony. “Not just solar panels that work in ideal conditions, but ones that thrive in the real ones.”

    What followed were the unveilings of two products, each tailored to a specific pain point Rajasthan faces: intense UV, fine dust, brutal heat, and inconsistent light angles due to haze or sand.

    Meet the Modules: Tapi R and the Tapi Series

    First came the Tapi R, a panel unlike anything currently in the Indian market. It’s India’s first rectangular cell solar module, made using N-Type TOPCon technology. While that might sound like engineering jargon, here’s the kicker, it pushes out between 595 and 625 watts, with 23.14% efficiency packed into 132 half-cut rectangular cells.

    But what stood out wasn’t just performance stats. The panel is built to keep performing, morning, noon, and even when skies are dusty or light’s uneven. With a 12-year product warranty and a 30-year linear performance guarantee, it’s clear Solex isn’t playing the short game.

    Then there’s the Tapi Series, a dual-glass N-Type module built with 144 half-cut cells. This one’s a tank. It delivers 570 to 595 watts and 23.03% efficiency, and the dual-glass design means it handles Rajasthan’s notorious heat and UV like a champ. There’s also improved resistance to Potential Induced Degradation (PID), a major issue in high-irradiance areas.

    Put simply: these modules were made to shrug off the desert and keep going.

    Why Rajasthan? Why Now?

    It’s not hard to guess. Rajasthan is India’s solar capital in waiting. It receives the most sunlight, has large open spaces, and the state government is backing solar in a big way. But as Vipul Shah noted on the sidelines, “Modules that work fine elsewhere often struggle here. Heat, dust, instability, they take their toll.”

    That’s where Solex is betting big, not just on tech, but on local presence. The company’s actively expanding its partner network and team in Rajasthan, ensuring not just sales, but service, support, and real consultation. And they’re looking for folks who align with their build-and-support mindset, not just transactional players.

    “Our industry doesn’t need more sellers, it needs more solvers,” Shah added.

    What Sets Solex Apart

    Founded in 1995 and based in Surat, Solex isn’t just another solar startup with a flashy pitch deck. It’s a company that’s weathered multiple market cycles, built a 1.5 GW manufacturing facility in Tadkeshwar, and listed itself on NSE Emerge (code: SOLEX) with pride.

    Its solar modules are not only compliant with Indian standards, but also certified for international exports, already powering homes and businesses in other countries. And yet, their pitch isn’t “we export”, it’s “we understand.”

    This human-first, region-sensitive approach is why partners keep coming back. The team doesn’t just sell hardware; they help EPCs and clients design better systems, pick better configurations, and avoid costly mistakes. It’s what old-school professionals still call “doing business with integrity.”

    Solar That Understands Where It’s Installed

    As the event wrapped up, one EPC contractor in the crowd, someone who’d clearly seen a few cycles, remarked, “Finally, someone’s building for Rajasthan, not just shipping to it.” That stuck.

    Because solar is no longer about slick promises and PowerPoint decks. It’s about modules that last 25 years in real weather, support teams that pick up the phone, and companies that still believe in regional nuance.

    Solex’s new modules may not make headlines in Mumbai or Delhi tomorrow, but they’re going to change things on the ground in Barmer, Bikaner, and Bhilwara, and that’s where the real revolution lies.

  • Asmeeta Upgraded: Magus Fashion City Is the Future of Fashion Manufacturing

    Asmeeta Upgraded: Magus Fashion City Is the Future of Fashion Manufacturing

    Bhiwandi (Maharashtra) [India], July 25: In a transformative leap forward for India’s textile and garment sector, the iconic Asmeeta Textile Park has officially upgraded itself as Magus Fashion City (MFC) — India’s first fully integrated industrial ecosystem designed exclusively for the fashion, apparel, and allied industries.

    Sprawling across 74 acres in the industrially strategic hub of Kongaon, Bhiwandi, Magus Fashion City (MFC) is more than a new name — it’s a renewed vision. Rooted in the rich legacy of Asmeeta Textile Park, which successfully delivered over 45 acres of industrial space, Magus now embodies a stronger, smarter, and more sustainable future for fashion manufacturing in India.

    “Asmeeta was a foundation. Magus Fashion City (MFC) will be a force. We are not just building infrastructure — we’re building an ecosystem,” said Mr. Vinay Nile, Sr. VP Sales & CRM of Magus Infra Tech Pvt. Ltd.

    A Complete Fashion Ecosystem

    Magus Fashion City (MFC) is India’s first destination designed to serve every vertical of fashion manufacturing — from garments to accessories, footwear, cosmetics, wearable tech, and even medical textiles. With over 940+ operational units already functioning and 1000+ more in the pipeline, the project is a thriving hub for B2B manufacturing, trade, and innovation.

    Unlike conventional industrial parks, Magus Fashion City (MFC) offers more than just space. It includes:

    • Labour Training Centre
    • B2B Mall
    • Fashion Convention & Exhibition Center
    • Design Incubation & R&D Labs
    • Hotels, Clubhouse & Recreational Zones
    • Product Photography Studio
    • Finance & Subsidy Advisory Services
    • Fashion Training Institutes
    • Residential Township

    This all-in-one model empowers Small to large manufacturers alike to ideate, manufacture, showcase, and scale — all under one roof.

    Built for Business, Designed for Growth

    Magus Fashion City (MFC) offers world-class infrastructure: 24×7 power, water supply& security, 100% fire compliance, storm water drainage, wide internal roads, truck terminals, and logistics support — ensuring smooth business operations at every level.

    It’s also green-zone compliant, promoting environmentally responsible manufacturing and attracting brands that prioritize sustainability in supply chains.

    The Road Ahead

    Magus Fashion City (MFC) is already home to hundreds of businesses and is being hailed as India’s answer to fashion focused industrial parks in India and Asia. With its strategic proximity to Mumbai, Thane, and Navi Mumbai, and excellent connectivity via road, rail, and the upcoming metro, it is emerging as the epicenter of the country’s fashion manufacturing revolution.

    As the global demand for “Made in India” continues to grow, Magus Fashion City (MFC) is positioned to lead the next chapter in India’s fashion industrial evolution — one stitch at a time.

    For More Details – Visit Website : www.magusfashioncity.com

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  • Emerging Artist Prithveer Jain Explores Identity and Inner Landscapes in Mumbai Solo Show

    Emerging Artist Prithveer Jain Explores Identity and Inner Landscapes in Mumbai Solo Show

    Mumbai (Maharashtra) [India], July 26: A new generation of Indian artists is reshaping how we view identity, performance, and inner emotional life. Among them is 18-year-old Prithveer Jain, whose upcoming solo exhibition, “Circus: The Late Arrival,” opens at IF.BE, Mumbai, on July 31.

    This is Jain’s second solo exhibition, and it presents a collection of paintings that blur the line between portraiture and emotional cartography. Though the title references a circus, there is little spectacle here. Instead, the exhibition offers meditative, symbolic explorations of what it means to arrive — to selfhood, to presence, to truth — often later than expected.

    “The idea of the late arrival came from feeling like I was always catching up — to people’s expectations, to my own growth, to emotion itself,” Jain shared ahead of the show. “These works are about those invisible delays we carry inside us.”

    The figures in his work are stylized and surreal, often existing in ambiguous space — not grounded in reality, but not entirely abstract either. Their eyes are expressive yet distant; their gestures theatrical, yet restrained. There’s a sense of performance throughout, but one that’s internal — closer to psychological theatre than visual drama.

    For Jain, whose creative process involves soundscapes, writing, and introspective rituals, painting is a way to access layers of thought and feeling that language alone cannot express. His compositions frequently depict a single figure in a moment of pause, surrounded by symbols — ropes, curtains, hats, and fragmented shadows — that suggest longing, uncertainty, and transformation.

    While still early in his career, Jain’s work resonates with emotional depth. His ability to capture psychological nuance without overt narrative marks a distinct voice. The choice to explore the Circus as a metaphor — not for chaos, but for the quiet performance of identity — adds a poetic yet relatable dimension.

    Having secured admission to the Rhode Island School of Design (RISD) for further studies, Jain represents a growing cohort of Indian artists expanding their practice globally, while grounding it in deeply personal experiences.

    Circus: The Late Arrival runs from July 31 to August 3, 2025, at IF.BE, Calicut Road, Ballard Estate, Mumbai. The exhibition is open to the public from 11 AM to 7 PM.

    Instagram: https://www.instagram.com/prithveer.rhnb/