Author: Sutun Nayak

  • SEED, DocOnline, and CitiusTech Drive Digital Health Program in Slums of Bangalore, Hyderabad

    SEED, DocOnline, and CitiusTech Drive Digital Health Program in Slums of Bangalore, Hyderabad

    Bangalore (Karnataka) [India], March 29: As part of their CSR, CitiusTech, a global leader in healthcare technology solutions, have collaborated with NGO SEED in implementing a transformative health program for residents of 12 slums in Bangalore and Hyderabad. Amongst other things, the program provides assisted teleconsultation services powered by DocOnline, a leading digital healthcare provider.

    The initiative is bridging the healthcare gap in underserved communities by offering accessible, high-quality medical services. Over 1,000 healthcare workers have been trained to provide essential healthcare support to slum residents. The assisted teleconsultation model is enabling individuals to access online consultations with certified doctors, cutting down on the costs and time associated with doctor visits, travel, and waiting.

    The program is addressing key health aspects, including hygiene education to prevent infectious diseases, nutrition guidance for child development, and women’s health focusing on maternal care, menstrual hygiene, and family planning. Additionally, it is raising awareness on preventing seasonal diseases like dengue and malaria, ensuring communities are equipped with knowledge to improve overall health and wellbeing, particularly in underserved areas.

    To ensure sustainable healthcare delivery, the program will empower local women to become health entrepreneurs, providing online consultations and other health services within their communities, fostering self-reliance, and strengthening healthcare accessibility in underserved neighbourhoods.

    Dr. Romira Roy, Chairperson at SEED, said, “SEED believes that health education is key to preventing and treating communicable diseases. By equipping communities with knowledge of hygiene, vaccination, early disease detection, and preventive measures, we can reduce disease transmission, promote healthier lifestyles, and ultimately improve overall health outcomes. The partnership is committed to empowering frontline health workers to facilitate telemedicine services, provide consultations, medications, and diagnostic support to underserved communities, and raise awareness on key health topics through targeted educational materials.”

    Speaking about the initiative, Mr. Manasije Mishra, Managing Director of DocOnline, said, “This partnership aligns with our mission, ‘trusted healthcare for the many.’ We are excited to work with CitiusTech and SEED to deliver comprehensive healthcare to slum communities, enabling better health outcomes with the help of technology and trained healthcare professionals.

    Ably supported by CSR resources of CitiusTech, this initiative ensures that local communities, SEED and DocOnline work hand in hand to improve public health, promote economic empowerment, and make healthcare more inclusive, especially for vulnerable populations.

    About CitiusTech: CitiusTech, the digital vanguard, enables MedTech, Health Plans, Providers, and Life Sciences organizations to power healthcare digital innovation, business transformation and industry-wide convergence through consulting, next-gen technologies, solutions, and products. In an era where technology’s velocity matches the urgency of healthcare needs, CitiusTech along with clients and partners is shaping challenges into opportunities and possibilities into realities. As a healthcare technology company, CitiusTech works with a constant awareness that organisations’ work directly impacts human life. “Demonstrating care and concern for every individual and our community” is an integral value of the CitiusTech philosophy.

    About SEED: SEED is India’s leading integrated CSR consulting, planning and implementing agency with experience in strategizing and implementing the Corporate Social Responsibility and Financial Inclusion projects across India. SEED’s integrated suite of services strengthen CSR initiatives of all major sectors of business from concept to commissioning, ensuring that our services resonate with the mission, vision, values, practices of sustainable development and other key philosophies unique to our client’s organization.

    About DocOnline: DocOnline is a leading digital healthcare company dedicated to making quality primary care accessible and affordable in India. By combining clinical expertise with technology, it improves treatment outcomes and strengthens healthcare infrastructure through CSR and PPP programs across 2,000 villages. Trusted by over 250 companies, DocOnline offers digital consultations, mental health support, chronic care, and wellness services, serving over 7.8 million families across the country.

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  • PACE 4.0– Grand National Conference at IPS Academy

    PACE 4.0– Grand National Conference at IPS Academy

    Indore (Madhya Pradesh) [India], March 27: The two-day national conference Pace 4.0, organized by the School of Architecture at IPS Academy, commenced with grandeur. This prestigious event brought together architects, urban planners, and students from across the country. The conference aimed to explore the role of architecture in balancing tradition with modernity and exchanging innovative ideas for sustainable development. The presence of IPS Academy President, Architect Achal Chaudhary, added to the event’s significance. Dr. Manita Saxena successfully coordinated the event, with Architect Ratima Dagaonkar and Architect Pranjali Wakhle serving as conveners.

    A Platform for Ideas and Innovation

    On the first day, several esteemed guests shared their inspirational thoughts. The Chief Guest, Indore Mayor Pushyamitra Bhargav, emphasized the crucial role of architects and unveiled a strategic plan for the city’s 85 wards, focusing on sustainable development, traffic management, and urban greenery. He also announced a special internship program in collaboration with the Mayor’s Office, allowing architecture students to participate in real-world urban planning projects.

    Mayor Bhargav also highlighted Indore’s participation in COP28, discussing the city’s climate change strategies and the role of architects in fostering environmentally responsible urban development.

    Renowned expert Mr. Vinay Babar stressed the importance of artistic expression in architecture, while Architect Ashok Goel introduced his book Habitat, which emphasizes fieldwork as an essential component of design education. Architect Achal Chaudhary shared insights on structured mentorship and his vision for open learning methodologies.

    A Fusion of Culture and Innovation

    The conference commenced with the national anthem and a ceremonial lamp lighting, followed by a felicitation ceremony for the esteemed guests. The event also saw the launch of Page Journal, featuring research papers from faculty members and students, along with insights from architectural professionals.

    To enrich the event culturally, a mesmerizing classical dance performance by student Shruti Gupta captivated the audience, adding an artistic dimension to the gathering.

    Hands-on Workshops and Interactive Sessions

    The first day featured various workshops. Mr. Vinay Babar conducted a painting workshop, while Architect Arihant Bajaj (Baans India) led a bamboo construction workshop, offering participants hands-on experience. The day concluded with traditional games, fostering interaction between students and experts.

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  • Rare disease Blood-Sweating Disorder Successfully Treated with Advanced Homeopathy – Dr AK dwivedi

    Rare disease Blood-Sweating Disorder Successfully Treated with Advanced Homeopathy – Dr AK dwivedi

    Indore (Madhya Pradesh) [India], March 28: In a groundbreaking medical case, a 17-year-old teenager suffering from the rare condition of Hematohidrosis (Bloody Sweating) has fully recovered with advanced homeopathic treatment. The case, documented and treated under the expertise of Dr. A.K. Dwivedi, sheds light on this mysterious and distressing disorder.
    Hematohidrosis, or Haematidrosis, is a rare condition where a person sweats blood instead of normal perspiration. The disorder is believed to be triggered by extreme stress, fear, or underlying bleeding disorders. Due to the rupture of tiny blood vessels (dermal capillaries) beneath the skin, blood seeps out through sweat glands, causing significant physical and psychological distress. Globally, only one in millions may be affected by this condition.
    In this particular case, the young girl often experienced sudden episodes of bloody sweating, leading to deep anxiety for her and her family. “Whenever we received a call from her school or coaching center, we feared the worst, anticipating another bleeding episode,” the girl’s parents shared. In addition to the medical trauma, she also faced social stigma and superstitions, with many attributing her condition to supernatural causes.
    After a thorough examination, Dr. A.K. Dwivedi and his team at Advanced Homeo Health Center & Homeopathic Medical Research Pvt Ltd Indore initiated a specialized homeopathic treatment plan tailored to her condition. Following sustained therapy, the girl has now fully recovered, bringing much-needed relief to her family.This successful case is published in the global gernal for research analysis an international  research magzine
    A Notable Achievement in Homeopathy
    Dr. A.K. Dwivedi, a distinguished homeopathic physician of Indore MP,  has been at the forefront of treating complex and rare disorders. He is BHMS (Gold Medalist), MD, MBA, and Ph.D., he serves as the Professor & Head of the Department of Physiology at S.K.R.P. Gujarati Homeopathic Medical College, Indore. He is also a member of the Executive Council at Devi Ahilya Vishwavidyalaya, Indore, and a member of the Scientific Advisory Board, Central Council for research in Homeopathy (CCRH) under the Ministry of AYUSH, Government of India.

    His successful treatment of Hematohidrosis further reinforces the effectiveness of homeopathy in managing rare and challenging medical conditions.

    Disclaimer: This article is for general information purposes only and should not be construed as professional medical advice. Always consult your doctor before taking any step.

  • AM/NS India Commences Land Acquisition To Set Up Integrated Steel Plant In Andhra Pradesh

    AM/NS India Commences Land Acquisition To Set Up Integrated Steel Plant In Andhra Pradesh

    Mumbai/ Amaravati (AP) [India], March 28: ArcelorMittal Nippon Steel India (AM/NS India) today announced the beginning of the acquisition of a land parcel in Anakapalli district, Andhra Pradesh, as part of its plans to set up a state-of-the-art integrated steel plant in Rajayapeta. The initial payment for acquiring the land has been made, and possession is expected soon, paving the way for the company to commence work on the greenfield project.

    With proposed initial capacity of 7.3 MTPA, the project reinforces AM/NS India’s commitment to contributing to India’s national ambition to reach 300 MTPA crude steel capacity by 2030 and strengthening domestic manufacturing in line with the ‘Atmanirbhar Bharat’ initiative.

    Hon’ble Chief Minister of Andhra Pradesh Shri N. Chandrababu Naidu, said, “We welcome ArcelorMittal Nippon Steel India to Andhra Pradesh and are committed to providing all requisite support to ensure its success. This mega steel plant will not only create substantial employment opportunities but also foster socio-economic development for the communities and beyond. This project aligns with our vision of transforming Andhra Pradesh into a leading industrial hub.”

    Mr. Lakshmi Mittal, Executive Chairman, ArcelorMittal, said: “This investment in Andhra Pradesh deepens and broadens our presence in Indian steelmaking and takes us all closer to Viksit Bharat. This is a proud moment for all at AM/NS India, and Andhra Pradesh; together we hope to make a meaningful addition to India’s growing stature as a pre-eminent force in global manufacturing.

    Mr. Aditya Mittal, Chairman, ArcelorMittal Nippon Steel India and CEO, ArcelorMittal, said, “Our investment today is the first step in an exciting plan to build a world-class steel plant in Andhra Pradesh that strengthens our contribution to India’s long-term steel manufacturing ambitions. We thank the Government of Andhra Pradesh for its steadfast leadership and shared commitment to a project that will create jobs and sustainable economic and societal value for local communities, the state and India.”

    Highlights:

    • Reinforces commitment to support nation’s crude steel capacity goal of 300 MTPA by 2030
    • Land possession expected soon, to pave the way to commence work on the greenfield project

    Chairman of the task force for generating 20 Lakh jobs in AP & Hon’ble Minister of IT & HRD Shri Nara Lokesh welcomed the move and reiterated commitment of Government of Andhra Pradesh to speed of doing business and facilitating AM/NS’s entry into the state of Andhra Pradesh.

    Mr. Takahiro Mori, Representative Director, Vice Chairman and Executive Vice President, Nippon Steel and Member, Board of Directors, ArcelorMittal Nippon Steel India, said: “AM/NS India’s proposed plant in Andhra Pradesh illustrates our unstinting ambition to grow Indian steelmaking capacity to support the country’s development. We are grateful to the Government of Andhra Pradesh for its support and commit ourselves to realising this project in a responsible way that strengthens the local economy and elevates India as a significant global steel manufacturing hub.”

    AM/NS India is continuously pursuing growth opportunities nationwide, deepening its footprint and driving infrastructure development for the country. Its expansion to 15 MTPA from the current 9 MTPA at its flagship plant in Hazira, Gujarat, is progressing well. In Odisha where the company already has a significant presence, plans are underway to set up an integrated steel plant.

    ABOUT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS India):

    ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations. A leading integrated flat carbon steel producer in India, the company has a crude steel capacity of 9 million tonnes per annum with state-of-the-art downstream facilities. It produces a fully diversified range of flat steel products, including value-added steel, and has a pellet capacity of 20 million tonnes.

    Follow Us: www.amns.in | Facebook: @AMNSIndia | Twitter: @AMNSIndia | LinkedIn: @amnsindia

  • Dr. Tirth Vyas Elected to Executive Committee of Indian Arthroscopy Society

    Dr. Tirth Vyas Elected to Executive Committee of Indian Arthroscopy Society

    Ahmedabad (Gujarat) [India], March 28: Dr. Tirth Vyas, a distinguished arthroscopy surgeon from  Ahmedabad, Gujarat, has been elected as an Executive Committee Member of the Indian Arthroscopy Society (IAS). This prestigious appointment marks a significant milestone for Gujarat’s orthopedic community as he becomes the only representative from the state to hold this responsible role, notably that makes him one the youngest executive committee member of the association.

    Dr. Vyas’s election to the Executive Committee reflects his expertise, dedication, and leadership in the field. His role is expected to create greater opportunities for orthopedic surgeons in Gujarat by facilitating research presentations and clinical findings at national and regional IAS conferences. Also, It will be instrumental for fellow young orthopaedic surgeons  to get more access to fellowship programs which will result in providing advanced training and strengthening regional representation for enhanced collaboration and career growth.

    The Indian Arthroscopy Society, established in 1983, is the oldest and most respected national organization dedicated to the advancement of arthroscopy. With a membership exceeding 4200 professionals, the Society plays a pivotal role in promoting knowledge, skill development, and research in the field of arthroscopic surgery.

    Dr. Tirth Vyas expressed his heartfelt gratitude to the members of the Indian Arthroscopy Society (IAS) for the trust they have placed in him, stating, “It is a great honor to be appointed to the Executive Committee of the Indian Arthroscopy Society.” He added, “I am committed to driving collaboration, encouraging innovation, and creating more opportunities for professional growth in the field of arthroscopy, particularly for aspiring orthopedic surgeons in Gujarat.”

    The Indian Arthroscopy Society is renowned for its comprehensive programs, including the IAS One conference, regional meetings, cadaveric courses, and its extensive registry of arthroscopic procedures. Dr. Vyas’s appointment is anticipated to further strengthen these initiatives and contribute to the Society’s continued success.

    About Dr. Tirth Vyas:

    Dr. Tirth Vyas is a highly respected arthroscopy surgeon from Gujarat, known for his expertise and dedication to the field. He has made significant contributions to the advancement of arthroscopic techniques and is committed to mentoring the next generation of orthopedic surgeons.

    About the Indian Arthroscopy Society:

    The Indian Arthroscopy Society (IAS) is the oldest national organization dedicated to the advancement of arthroscopy in India. Established in 1983, the Society is committed to promoting knowledge, skill development, and research in the field of arthroscopic surgery.

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  • Vedanta’s WASH installs bio-toilets, solar bore-wells, water purifiers in Odisha’s Jharsuguda

    Vedanta’s WASH installs bio-toilets, solar bore-wells, water purifiers in Odisha’s Jharsuguda

    Jharsuguda (Odisha) [India], March 28: Under its flagship “Water, Sanitation, and Hygiene” (WASH) initiative, Vedanta Aluminium has installed bio-toilets and solar powered bore-wells with water purifiers across key locations of Kuraloi in Jharsuguda district benefitting over 5,500 community members.

    Gracing the inaugural function and highlighting the region’s need for clean water and improved sanitation infrastructure, Belpahar Municipality Chairman Mr Nimay Charan Panda said, “Access to potable water is a vital community requirement in these regions due to the high levels of iron content present in the ground water. Since scarcity of water and lack of hygienic sanitation infrastructure was another pressing need, especially, with the onset of harsh summer months, I thank Vedanta Aluminium for addressing these critical needs and promoting health, hygiene, and sustainable development in our region.”

    Highlighting Vedanta’s community health initiatives, David Stone, CEO, Coal Mines, said, “Our efforts are closely aligned with the United Nations Sustainable Development Goals (SDGs), particularly SDG 6, which focuses on clean water and sanitation. By enhancing access to safe drinking water and improving sanitation infrastructure in these regions, we aim to create healthier, more resilient communities and drive sustainable development in the areas where we operate.”

    Notably, the bio-toilets, strategically installed in schools, Anganwadi centres and community health centres, function through an anaerobic bio-digester system where specially-developed bacteria decompose waste converting it into water, methane and carbon dioxide eliminating the need for manual desludging and promoting sustainable sanitation.

    Additionally, the solar powered bore-wells and water purifiers provide potable drinking water to the community members promoting health and hygiene.

  • Rustom Kerawalla’s VIBGYOR Group of Schools Expands to Build its Education Legacy

    Rustom Kerawalla’s VIBGYOR Group of Schools Expands to Build its Education Legacy

    New Delhi [India], March 28: In 2024, the VIBGYOR Group of Schools, founded by Rustom Kerawalla, proudly celebrated 20 years of shaping young minds. As one of India’s premier K12 school networks, VIBGYOR continues to expand its impact, setting new benchmarks in education.

    This milestone year saw the launch of two new schools in Maharashtra and the group’s first-ever institution in Bhopal, reinforcing its dedication to holistic learning. With a strong legacy of academic excellence and innovation, VIBGYOR remains committed to nurturing future-ready students and advancing education across the country.

    VIBGYOR World Academy

    Driven by the vision of providing world-class education to Indian students, VIBGYOR Group recently introduced its first-ever VIBGYOR World Academy, offering the Cambridge curriculum, in Nagpur, Maharashtra, and Bhopal, Madhya Pradesh.

    VIBGYOR World Academy stands apart as a pioneering institution that paves the way for academic excellence through the Cambridge pathway. With a strong emphasis on blending a robust academic foundation with modern teaching methodologies, the school nurtures creativity, critical thinking, and problem-solving skills, equipping students with the tools they need to thrive in an ever-evolving world.

    Situated in New Ramdaspeth, Nagpur, VIBGYOR World Academy was inaugurated by Union Minister Nitin Gadkari. This cutting-edge institution brings the globally recognized Cambridge curriculum to students, preparing them to excel in the dynamic landscape of the 21st century.

    VIBGYOR World Academy’s newly established campus in Bhopal is designed to be a modern, student-centric learning environment. Situated at Kakda Farms, the school boasts world-class facilities, including a dedicated kids’ play area, football field, basketball and tennis courts, a swimming pool, and a skating rink. Built to support the learning needs of today’s Alpha and Beta generations, the campus also features early years classrooms, an innovation lab, and music rooms, empowering holistic development and creativity.

    Commenting on these new developments, Founder Chairman Rustom Kerawalla said, “Every new campus we build is a step toward redefining education — where world-class infrastructure meets dynamic learning experiences. Our goal is to cultivate an environment that nurtures not just academic excellence, but also the social and emotional growth of our students to empower them to thrive beyond the classroom.”

    VIBGYOR’s strengthens presence in Maharashtra

    Expanding its presence in Maharashtra, VIBGYOR Group of Schools has unveiled its third campus in Navi Mumbai and 8th in the Mumbai Metropolitan Region, with its latest school located in CBD Belapur.

    Speaking on this milestone, Rustom Kerawalla shared, “The launch of our CBD Belapur campus is more than just growth. It represents our ongoing commitment to excellence in education. As we continue our 20-year legacy, this new school strengthens our footprint in India and further reinforces our dedication to shaping future-ready learners.”

    While the total number of VIBGYOR schools has increased to 39, the group’s commitment to holistic development of India’s young minds remains at the core. Rustom Kerawalla emphasizes the importance of a nurturing environment where children feel safe to explore, learn from their mistakes and grow.

    Recognizing the vital role parents play in a child’s overall development, he shares, “Holistic growth goes beyond academics. At VIBGYOR, we strive to ignite curiosity, creativity, and self-discovery, shaping education around each child’s unique strengths. I encourage parents to support their children in exploring diverse interests. Whether in sports, arts, or other passions, so they can truly thrive.”

    With the latest expansions, VIBGYOR further solidifies its reputation as a premier education provider. Currently, the VIBGYOR Group of Schools empowers over 50,000 students across 39 campuses in 15 major cities across India, continuing its commitment to excellence in education.

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  • Visitor Guard® offers Medical Insurance for Indian Travelers, Amid Measles Surge in US

    Visitor Guard® offers Medical Insurance for Indian Travelers, Amid Measles Surge in US

    New Delhi [India], March 28:  Visitor Guard® offers comprehensive medical insurance, providing essential protection for Indian travelers heading to the United States, particularly in light of the current surge in measles cases. Given the heightened risk of infectious diseases, ensuring adequate travel insurance coverage is paramount.

    The US, a popular destination for Indian tourists and business travelers, has witnessed a notable uptick in measles cases, particularly in regions with low vaccination rates. As a highly contagious viral disease, measles can lead to severe health complications, placing international travelers—especially those from countries with varying vaccination coverage—at increased risk.

    “With measles spreading in certain areas, it is essential for travelers to have an insurance plan that covers new medical conditions while in the U.S., including emergency medical evacuation,” said Chiranth Nataraj, founder of Visitor Guard®. “Our newly introduced plans, such as Venbrook Basic and Venbrook Premier, have gained popularity by offering comprehensive medical and trip protection for international visitors.”

    Travel Insurance for USA from India

    The Venbrook Premier plan provides up to $1,000,000 in coverage for sickness and injuries with deductible options ranging from $0 to $5,000. It includes benefits for hospital stays, urgent care, in-office visits, emergency medical evacuation, prescription drugs, and more. Furthermore, the plan also offers Well Doctor Visit coverage, ensuring travelers have access to preventive care.

    The Venbrook Basic plan offers similar essential protections with some coverage limitations, making it a cost-effective option for primary medical coverage. While neither plan covers vaccinations, both provide coverage for measles treatment like any other medical condition.

     “In addition to Venbrook Basic and Premier, we offer other popular plans such as Safe Travels USA Comprehensive, Patriot America, Atlas America, Visit USA, Visitor Care, and Safe Travels Elite,” Nataraj added. “These plans provide a safety net for visitors by offering medical and financial support for unforeseen illnesses and injuries during their stay.”

    With high medical costs in the U.S., Indian travelers are strongly recommended to buy a travel medical insurance policy before their trip. Without adequate coverage, medical emergencies can lead to significant financial burdens. Travelers should carefully review their policy to ensure it includes sufficient coverage limits and assistance services to safeguard their health and finances.

    About Visitor Guard®

    Visitor Guard® is a leading provider of travel medical insurance plans for international travelers. Offering comprehensive coverage for a wide range of health issues, including medical emergencies, illness, and medical evacuation, Visitor Guard® ensures travelers are fully protected during their trips. With flexible plans and excellent customer service, Visitor Guard® provides peace of mind to travelers worldwide.

    For more information on travel medical insurance plans, including coverage details and benefits, visit

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  • Codebasics Connects Data Enthusiasts With The Future Of AI At The AI & Data Fest 2025

    Codebasics Connects Data Enthusiasts With The Future Of AI At The AI & Data Fest 2025

    New Delhi [India], March 28: On March 22nd, Codebasics successfully hosted The AI & Data Fest 2025 at T-Hub, Hyderabad, drawing over 800 AI and data enthusiasts, professionals, and industry leaders. The event served as a dynamic platform for learners to delve into the latest advancements in AI, data science, and analytics, offering hands-on workshops, expert-led sessions, and invaluable networking opportunities.

    Organised by Codebasics, alongside sponsors Agno and FireDucks, The AI & Data Fest 2025 aimed to equip learners with practical, career-ready knowledge, featuring industry experts like Sourav Saha, Priti Singh, and Rishi Seth.

    Founded by Dhaval Patel and Co-Founded by Hemanand Vadivel, Codebasics has always been dedicated to simplifying complex topics with relatable, real-world examples- a teaching method that has resonated with over 1.2 million learners worldwide. As their community grew, so did their efforts to offer in-person meetups, providing learners with unique opportunities to gain insights and connect with industry professionals directly.

    The AI & Data Fest 2025 was packed with content aimed at equipping attendees with tangible skills and a deep understanding of the latest trends in AI and data. Panel discussions featuring thought leaders like Hariharan S, Analyst at Google, and Nitish Singh, founder of Campus X, among others; explored the future of data analytics and its growing impact on various sectors. These discussions provided learners with a well-rounded perspective, equipping them with the tools they need to thrive in this rapidly changing landscape.

    The Engagement Center added a unique dimension to the event, offering learners opportunities to improve their LinkedIn profiles, capture professional headshots, participate in fun quizzes, and provide feedback on the sessions. These activities, alongside the learning-focused workshops, gave attendees a well-rounded experience designed to enrich both their skills and network.

    The AI & Data Fest 2025 offered not just knowledge, but the tools and inspiration to take that knowledge to the next level. The event concluded with great success, leaving attendees and industry leaders excited about the future of AI and data.

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  • UAE Investors Eye India’s OTT market

    UAE Investors Eye India’s OTT market

    New Delhi [India], March 28: India’s video streaming audience numbers over 547.3 million as of August 2024. The cheaper internet has propelled the OTT users to a record high. While active paid subscriptions are not making much advancements, smartphones remain the dominant choice for online video consumption, with 97% of viewers using them, and a significant 81% relying exclusively on their smartphones for OTT content. With increase in advertisement revenue, the investors from the UAE and other countries are looking to grab a pie of the fast-rising sector.

    Recently, UAE-based investment firm Royal Cut Investment invested AED 50 million in Royal Rapchee Entertainment as the firm launched its advanced OTT (Over-The-Top) streaming platform ‘Royal Rapchee’. The platform is initially launching in the UAE and India. In the next phase, it plans to introduce franchises across other Asian countries, including Pakistan, Bangladesh, Nepal, and Sri Lanka. Subsequently, the platform will further expand into key Middle Eastern markets such as Saudi Arabia, Qatar, Bahrain, and Kuwait.

    With the OTT platforms gaining popularity, the investors are keen on tapping the sector. The OTT growth in India is being driven by AVoD audiences, with most new users consuming content exclusively on YouTube and social media. The stagnation in the SVOD audience size highlights a broader trend, where free content is fueling OTT expansion, particularly in small towns and rural India.

    Speaking to the media during the launch events, Founder and Managing Director of Royal Rapchee, Mr. Dharam Gupta, “The aim of Royal Rapchee is not only to provide entertainment but also to introduce young talent globally. We are committed to offering world-class digital content at an affordable price.”

    The project has received a significant investment of AED 50 million from the prominent UAE-based investment firm, “Royal Cut Investment.” On this occasion, special thanks were extended to the Chairman of Royal Cut Investment, His Excellency Humaid Mohamed Ali Rashed Alkalbani.

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