Author: Sutun Nayak

Ahmedabad (Gujarat) [India], November 27: Troikaa Pharma announced that it has launched its Zolpidem Sublingual Spray 3.85% w/v, for the treatment of short term insomnia under the brand name of Zolswift-SL. Developed through extensive research & development, Zolswift-SL is the first ever sublingual Zolpidem spray in the world. The product has been approved by CDSCO (Central Drugs Standard Control Organisation). Zolswift-SL is protected by patents in India, US, Europe and over 100 countries.

“Sleep disorder is a widely prevalent challenge people face due to stress and urban lifestyles, and Zolpidem oral tablets are commonly used in its treatment. Our clinical studies have indicated that Zolswift-SL Spray achieves faster therapeutic concentrations as compared to Zolpidem oral tablets, thereby leading to faster onset of action”, said Dr. Ketan R Patel, CMD of Troikaa Pharmaceuticals.

Insomnia is a prevalent concern in India, affecting a significant part of the population. Prevalence of Insomnia in India has been estimated to be about 25.7% with higher prevalence amongst patients with diabetes and heart disease patients. The impact of sleep deprivation on health is deep and extensive. Our body requires optimum sleep for its repair and recovery. Sleep deprivation alters this repair function which may lead to changes in disease susceptibility and has been reported to be linked to many chronic health problems, including heart disease, kidney disease, high blood pressure, diabetes, stroke, obesity, and depression. Also, sleep disturbance is a risk factor for development of Alzheimer’s disease due to accumulation of amyloid-β (A β).

Comparative clinical studies between Zolswift-SL Spray 3.85% w/v and Zolpidem Tartrate tablets clearly established that Zolswift-SL Spray achieves faster therapeutic concentrations in the blood as compared to Zolpidem oral tablets. The Pharmacodynamic assessment showed a quick onset of action with Zolswift-SL Sublingual spray in comparison to oral zolpidem tablets.

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New Delhi [India], November 27: RACL, a leading global provider of advanced engineering solutions, is thrilled to announce a strategic business relationship with BMW AG to contribute to the development of their highly anticipated first-ever electric sports car. This collaboration signifies a significant milestone for both companies, underscoring their shared commitment to driving sustainable innovation in the E-Mobility portfolio.

Under this prestigious relationship, RACL shall manufacture high-precision components using cutting-edge technologies utilising 100% green Electrical energy, thus ensuring the lowest possible carbon footprint throughout the production process. This aligns perfectly with the sustainability goals of both companies and marks a significant step towards eco-friendly automotive manufacturing.

Key Highlights of the Business Nomination:

•  Sustainable Innovation: RACL’s commitment to sustainable manufacturing practices aligns seamlessly with BMW AG’s vision for a greener future.
• Significant Business Impact: The project is estimated to generate approximately ₹520 crores in revenue over its lifetime, with peak annual revenue expected to reach ₹130 crores by 2029.
• State-of-the-Art Solutions: RACL’s advanced engineering capabilities will contribute to the development of high-performance, eco-friendly components for BMW AG’s electric sports car.
• Global Leadership: This collaboration reinforces RACL’s position as a global leader in providing innovative and sustainable solutions to leading automotive OEMs.

“We are honoured to partner with BMW AG on this groundbreaking project,” said Mr Gursharan Singh, Chairman & Managing Director at RACL. “By combining our expertise in advanced engineering with sustainable manufacturing practices, we are confident in our ability to deliver exceptional value and contribute to the future of electric mobility.”

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Uttar Pradesh [India], November 27: The Sanatan Sanskrutik Sangh (SSS) has organized the grand “Sanatan Ekta Yatra” in the Bundelkhand region to celebrate and honor Sanatan culture. The main goal of the Sangh is to unite spiritual traditions of Vedic, Jain, Buddhist, and Sikh faiths, fostering unity beyond caste barriers.

Taking place at key locations in Bundelkhand from November 29 to December 2, 2024, this yatra celebrates India’s rich heritage, traditions, and spiritual strength. It aims to inspire every Sanatani with a renewed sense of enthusiasm and unity, serving as a symbol of religion, culture, and togetherness.

Key Message of Unity 

This yatra is not just an event but an effort to revive Sanatan culture and pass it on to next generations. Spanning from Lalitpur to Jhansi, it is a unique initiative to unite the Vedic, Jain, Buddhist, and Sikh traditions, bringing together millions of participants to carry this mission forward.

For the first time, the four major traditions of Sanatan Dharma are coming together to spread the message of unity. This event is a golden opportunity for Sanatani in India and abroad to reconnect with their religious and cultural roots.

Celebrating the Essence of Sanatan 

For the “Sanatan Ekta Yatra,” a magnificent 16-foot tall, 12-foot wide, and 8-foot deep statue of Lord Hanuman will be installed at the renowned Tuvan Temple in Lalitpur. This statue of Lord Hanuman, in devotion to Lord Rama, symbolizes the unity and strength of Sanatan culture, bringing together the four major traditions—Vedic, Jain, Buddhist, and Sikh.

Mrs. Haripriya Bhargava, President of the Sanatan Sanskrutik Sangh, emphasizes that “Sanatan culture is the soul of India; it defines our identity and strength.” She has organized this grand yatra to honor this belief. This yatra aims to preserve and pass on this glorious legacy to future generations.

Over 15,000 people are expected to join in Lalitpur, while the number in Jhansi is estimated to reach 35,000. To enrich this divine yatra, Jagadguru Shankaracharya Swami Omkarananda Saraswati Ji Maharaj and Jain Muni Shree Avichal Sagar Ji Maharaj will grace the event with their presence and blessings.

Route and Schedule of the Yatra

This historic yatra will begin on November 29, 2024, from the Tuvan Temple in Lalitpur and will pass through Tikamgarh, Khargapur, Chhatarpur, Mahoba, Kulpahar, Harpalpur, Mauranipur, Gursarai, Tahrouli, Chirgaon, and Bada Gaon, concluding with a grand finale at the Muktakashi Stage in Jhansi on December 2, 2024.

Special Events During the Yatra

Religious Conference:
Prominent religious leaders from various faiths will come together on a single platform to discuss the values, ancient traditions, and spiritual messages of Sanatan culture.

Cultural Programs:
Grand cultural programs will showcase India’s rich heritage, offering glimpses of diverse Indian traditions. A special song, “Sanatan,” symbolizing unity, dignity, and cultural values of Sanatan Dharma, will be launched during the event.

Educational Workshops:
Activities will be organized to educate youth about Sanatan culture, its traditions, and values. These sessions aim to raise awareness and connect young minds with their religion and cultural roots.

Service Initiatives:
Various service programs will be held to support local communities, promoting social responsibility and a spirit of service.

Join us in connecting the new generation with the values and traditions of Sanatan culture. Contact the Sanatan Sanskrutik Sangh and become a part of this journey to revive Sanatan culture and build a new era. For registration, visit www.sanatansanskrutiksangh.org.

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New Delhi [India], November 27: Brahmavidya Sadhak Sangh has launched an impactful social media ad campaign titled ‘Fraud Baba’ to raise awareness about individuals misusing spirituality for personal gains. Conceptualized and executed by RedAsh Films, this ad campaign comprises eight short films, four of which are already live on Brahmavidya Sadhak Sangh’s social media platforms. The remaining four films are set to release in the first week of December 2024.

A Call for Awareness, Not Division

The ‘Fraud Baba’ campaign focuses on highlighting how certain individuals manipulate spiritual beliefs to exploit people’s emotions and achieve personal benefits. Brahmavidya Sadhak Sangh emphasizes that the campaign does not attack any religion or faith but serves as a public service initiative aimed at protecting individuals from falling victim to fraudulent spiritual leaders.

The campaign feature real-life scenarios where unsuspecting individuals are deceived by fake gurus, offering a powerful message about the importance of evaluating spiritual guidance with integrity and caution. The campaign seeks to empower individuals to make informed decisions when it comes to spiritual teachings and practices.

The Campaign’s Essence

The films blend engaging storytelling with thought-provoking messages. Each film demonstrates the emotional and psychological manipulation employed by fraudulent baba, urging the audience to stay vigilant. The films encourage viewers to critically assess spiritual paths, avoid falling into the trap of blind faith, and prioritize authenticity over charisma.

The first four films, released earlier this month, have already received positive feedback for their sensitive yet bold approach to this important issue. The campaign strikes a balance between addressing a growing concern and maintaining respect for genuine spiritual practices.

Upcoming Films: Raising the Bar

The next set of four films, which will be released in early December 2024, will explore more aspects of the issue, including the tactics used by fraudsters to manipulate vulnerable individuals. These films aim to arm the audience with the knowledge and awareness needed to recognize red flags and make informed choices about their spiritual journeys.

Brahmavidya Sadhak Sangh has always been dedicated to promoting ethical and practical spiritual education. The organization’s courses, well-known practices of Prakash Yoga of Brahmavidya, encourage self-awareness and personal growth, free from dogma or blind devotion. This campaign reflects Brahmavidya’s ongoing commitment to promoting authentic spiritual values and protecting individuals from exploitation.

A Growing Concern

Spirituality is deeply ingrained in the culture of India, making it a prime target for fraudsters looking to exploit people’s emotions and vulnerabilities. Many individuals have suffered financial, emotional, and psychological harm due to fake gurus. The ‘Fraud Baba’ campaign takes a proactive approach to this issue by encouraging critical thinking and helping people identify fraudulent practices within the spiritual community.

Brahmavidya Sadhak Sangh encourages everyone to watch and share these films, spreading the message of awareness and vigilance. The organization believes that collective action can protect individuals from deception and encourage them to seek out authentic spiritual practices grounded in truth and transparency.

Where to Watch

Films of the ‘Fraud Baba’ social media ad campaign are available on Brahmavidya Sadhak Sangh’s official social media platforms. Click here to watch the films on YouTube & subscribe/follow to their handles to stay updated on the upcoming releases.

About Brahmavidya Sadhak Sangh

Founded in 1997 by an IIT Delhi and IIM Bangalore alumnus with a corporate background, Brahmavidya Sadhak Sangh has empowered lakhs of people via scientific courses to achieve health, happiness, and success.

For more information about Brahmavidya Sadhak Sangh, visit www.brahmavidya.net.

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Mumbai (Maharashtra) [India], November 26: The 16^th edition of the Dr Batra’s® Positive Health Awards, supported by Bajaj Auto, stands as a unique and pioneering event at TATA Theatre, NPCA Mumbai, hosted by renowned Actress Mandira Bedi.  The award honours individuals who have triumphed over profound illnesses and disabilities while actively contributing to society.

The eminent jury panel is comprised of Rajiv Bajaj – MD, Bajaj Auto, Padma Shri recipient, Dr. Mukesh Batra, and Founder, Dr Batra’s® Group of Companies, Smt. Maneka Sanjay Gandhi, Vivek Oberoi, and R. Balki had a difficult job of selecting the winners from hundreds of applications from across the country.

More than 1000 prominent leaders from different walks of life graced the occasion with their presence.

The audience was treated to a captivating experience featuring musical performances by ‘Swarrange,’ an orchestra comprised of visually challenged individuals and dynamic performances on wheelchairs showcasing a fusion of kathak and Bharatnatyam by Pasha Dance Group from Bengaluru.

Speaking on the occasion, Padma Shri recipient Dr. Mukesh Batra, Founder – Dr Batra’s® group of companies said, “I believe that true inspiration for patients comes from other patients who have successfully recovered.  The positive health heroes are an inspiration to millions of others who are sick.  As a healing brand practising the safe science of homoeopathy, we take pride in unveiling their extraordinary stories, which are a testament to their true spirit. Our gratitude extends to Mr. Rajiv Bajaj and to our other sponsors for their unwavering support. ”

Speaking on the occasion – Actor and Philanthropist Sonu Sood said, “Dr Batra’s® Foundation is doing great work in recognising people who are specially abled.  Their stories are truly inspirational and are examples for others to follow.  I commend the good work done by Dr Batra’s® in healing people through homoeopathy – a safe system of medicine.”

Rajiv Bajaj – MD, Bajaj Auto, said, “I am a firm believer in the science of homoeopathy and strongly advocate it, as I have also witnessed its healing power.  Dr. Batra has modernised it and taken it to the world.  We are proud to have collaborated with Dr. Batra’ s® Positive Health Awards for many years.  We are happy to support our differently-abled fellow Indians through this extraordinary platform.”

Satyam was declared the People’s Choice winner with more than 4 lakh votes, while Suvarna Raj garnered over 3 lakh votes and Anand Arnold garnered over 2 lakh votes.

Each of these awardees took home a certificate and trophy naming them ‘Positive Health Heroes 2024’ together with a cheque for One Lakh Rupees to aid their journey in making this world a better place.

About Dr Batra’s Foundation: 

Dr. Batra’s Positive Health Foundation is the CSR arm of Dr. Batra’s® Group of Companies and has been making a profound difference in the lives of the less fortunate in the country. Initiated 22 years ago, the foundation currently runs 192 free clinics that provide lifetime free consultation and treatment on the 2nd Thursday of every month for the needy. Dr. Batra’s® Foundation has been associated with ten non-profit organizations across the country to spread the goodness of homeopathy to the underprivileged. The Foundation has given scholarships to over 100 deserving homeopathy students who wish to pursue studies in Homeopathy but cannot afford the fees.

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