Author: Sutun Nayak

New Delhi [India], November 19: Huliot India Pipes & Atlantis Media Ventures Ltd curated the World’s First Pipe Fashion show to showcase its range of green sustainable pipes.

Miki Kedem, CEO, Huliot India Pipes said, “We participate in various exhibitions across the country throughout the year since the last decade. This year we wanted to create history and a new kind of atmosphere around our pipes at Acetech Mumbai which is India’s largest architecture & construction exhibition. The pipe fashion show was a grand success as Architects, Interior Designers, Developers, MEP consultants were amazed at the concept and execution of our show & Huliot India was the most talked brand at the expo. Huliot India celebrates 10 years in India. Our brand stands for Excellence in Innovation, Design & Sustainability. Our pipes are 3 layered which are leakproof, lightweight, resistant to UV rays & harsh chemicals. My vision since the last decade was to transform the Indian real estate industry to start using green sustainable products in their residential and commercial projects. I can confidently say I see that the market shifting from using CPVC to polypropylene pipes of Huliot India as we are making a difference to the environment. We have supplied our pipes to Top 100 Developers across the country. I’m grateful and thankful to my colleagues at Team Huliot, Distributors and retailers who have toiled hard in the last few years to capture a large market share in the piping industry.  Today we are the Emerging Pipe Brand in India. “

Roshan Roddrigues, Founder, Atlantis Media Ventures Ltd who conceptualised and choreographed the fashion show said, “We selected Miss India Models from each state Huliot has a huge market presence to represent its pan India footprint. The show had 5 sequences each showcasing 1 range of pipes & fittings. Huliot India displayed its entire range like Ultra Silent, HT Pro, Green PPR, Red Fire and Stainless-Steel pipes which were complimented on stage by stunning models like Apeksha Ashok Shetty – Miss Karnataka, Vaishnavi Sharma -Miss Rajasthan, Victoria Fernandez – Miss Goa, Supriya Dahiya – Miss Haryana, Sarannya Sharma – Miss Delhi and Ushtu Chiber from Chandigarh. What was also unique is that the stage backdrop was made of Huliot India pipes cut in a design which was inspired from its philosophy of sustainability. This same backdrop will be reused across the country for all events of Huliot India. At the show guests were served food and drinks in recycled cups, cutlery and crockery. The serving trays were made of pure wood. To decor had live green chicku trees placed around with sofas made of wood. Team Huliot wore customised design T shirts made from Recycled Plastic. This made the concept of hosting sustainable fashion show event a grand success.

“Sheena Chabbria, Interior Designer – Sheena Inc designed the Huliot Art Lounge said, “Miki Kedem is a Visionary Leader and I am grateful for his invitation to design the Huliot India Art Lounge. We used pipes with lights as art installations and part of decor which mesmerises guests of the as you entered the lounge. Designing for Huliot India was exhilarating, challenging and rewarding once it all came together. The reaction from visitors was overwhelming and satisfying.”

Check out the event highlights at: @huliotindiapipes @atlantismediaventures  @kedemiki@drroshanroddriguess @sheenainc  @apekshaashokshetty@VaishnaviSharma
@ushtuchiber@SarayannaSharma@supriya.dahiya@victoriafernandes

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New Delhi [India], November 19: As part of its Corporate Social Responsibility (CSR) initiatives, KOTRA India-Korea Business Cooperation Center, in collaboration with Invest India, has launched a joint pilot project to introduce India’s One District One Product (ODOP) brands to the Korean community in Delhi/NCR.

Starting November 18, the K-Friends Convenience Café and Store, located in Gurugram, has been showcasing a curated selection of ODOP products, providing a unique cultural and shopping experience for the Korean community till December 17. K-Friends is a chain of stores selling Korean food products, including grocery items.

Mr. Joonhwa Bin, MD, South Asia Head Office, KOTRA, New Delhi, said, “KOTRA is pleased to partner with Invest India to introduce India’s One District One Product (ODOP) brands to the Korean community in Delhi/NCR. This initiative highlights the work of Indian artisans and local businesses, fostering stronger economic ties and cultural exchange between South Korea and India”

Gurugram, a suburban cosmopolitan town of New Delhi, boasts a very high concentration of the Korean community, probably the biggest in India.

Featured Indian brands include Ekatra from district Jaipur (Rajasthan), Khadyam Foods from Malkangiri (Odisha), Mountain Brewed Coffee from Wayanad (Kerala), Silpakarman Tea from West Tripura (Tripura), and Celeste Tea from Darjeeling (West Bengal), each representing the cultural diversity, craftsmanship, and artisanal expertise of various Indian districts.

Given K-Friends’ strong Korean customer base in Delhi/NCR, the store is offering exclusive shelf space for ODOP products, along with bilingual Korean-English brochures to foster engagement and awareness among customers.

The ODOP initiative, led by the Government of India, celebrates the unique craftsmanship, agricultural diversity, and cultural heritage across India’s districts. Each district is recognized for a specific product—whether it’s an artisanal creation, culinary specialty, or agricultural item—that reflects its local identity and traditional skills.

About KOTRA:

The Korea Trade-Investment Promotion Agency (KOTRA) is Korea’s state-owned trade and foreign investment promotion agency. With 128 offices in 83 countries worldwide, KOTRA is a global business platform tailored to the needs of foreign buyers, investors, and Korean entrepreneurs alike.

About Invest India:

Invest India is the National Investment Promotion and Facilitation Agency of India, set up as a non-profit venture under the aegis of the Department of Industrial Policy & Promotion, Ministry of Commerce and Industry, Government of India. It facilitates and empowers all investors under the ‘Make in India’ initiative to establish, operate, and expand their businesses in India.

For further information or inquiries, please contact ACN Network at +91 9810917900.

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Mumbai (Maharashtra) [India], November 19: As the global demand for stainless steel solutions continues to evolve, Viraj Profiles Limited, a key player in India’s stainless steel products landscape, has made a significant move to expand its production capabilities. The company recently inaugurated its advanced Piercer Mill at the new Seamless Pipe Plant in Boisar, Maharashtra, setting the stage for the production of high-strength seamless stainless steel pipes.

This move marks Viraj’s strategic entry into the high-demand seamless pipe segment and further strengthens its foothold in the stainless steel industry. Seamless pipes, known for their superior strength, durability, and resistance to corrosion, are essential for critical applications in multiple sectors.

New Frontiers in Stainless Steel Production

The seamless pipe manufacturing process is both sophisticated and highly specialized, requiring precision engineering and rigorous quality control. Leveraging its in-house capabilities, Viraj Profiles will produce seamless pipes by piercing hot-finished mother hollows from bright round bars, a process essential for products that require high durability and resistance to extreme pressure. This expansion marks a strategic shift for the company as it enters the high-value seamless pipe market, diversifying its offerings and advancing India’s footprint in global steel production.

Seamless pipes are a preferred solution in sectors like oil and gas, aerospace, and energy, where components must endure intense stress, pressure, and harsh conditions. Viraj Profiles’ new seamless pipes are designed to support critical infrastructure and high-stakes applications, ensuring reliability and safety in challenging environments.

Technological Integration Drives Quality Standards

What sets this facility apart is its comprehensive integration of modern manufacturing processes. The production line, beginning with the piercing of bright round bars, utilizes in-house stainless steel melting capabilities to ensure end-to-end quality control. This vertical integration is increasingly becoming crucial in maintaining consistent quality standards in critical applications.

The facility’s quality control infrastructure includes nine sophisticated testing systems, ranging from hydro testing to IGC testing. Such rigorous quality measures are essential, given that seamless pipes are vital components in high-risk applications across industries.

Growth Through Technological Advancement

The expansion into seamless pipe production is a calculated move for Viraj Profiles as the company positions itself to address global market needs with a broader array of offerings. The seamless pipe market has seen rising demand, particularly in energy, construction, and transport, where durable and reliable materials are essential. Pawan Kumar Bajaj, Executive Director, highlighted that this launch is only the first phase for the new Pipe Division, which will continue to expand in stages.

Meeting Global Standards with an Indian Backbone

Viraj Profiles has become a recognized name in the international steel market, known for its innovative approach and commitment to sustainable growth. This latest development positions the company to support global infrastructure projects by supplying essential materials that meet both local and international standards. For Indian manufacturing, it represents a step forward in establishing the country as a reputable source of high-quality stainless steel products, capable of competing on the global stage.

As the stainless steel industry continues to adapt to the needs of modern engineering and construction, initiatives like Viraj Profiles’ Piercer Mill exemplify the ways companies can expand their impact and influence through strategic growth, diversification, and commitment to quality. The new seamless pipe production line at Viraj Profiles is more than an expansion; it is a testament to India’s advancing capabilities in world-class stainless steel manufacturing.

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New Delhi [India], November 19: On Women Entrepreneurship Day, we celebrate the incredible women who are not only breaking barriers but also reshaping industries across the globe. From tech startups to sustainable fashion, from healthcare innovations to financial services, women entrepreneurs are leading with vision, resilience, and creativity. These trailblazers are not just building successful businesses—they’re driving social change, fostering inclusive growth, and paving the way for future generations of women leaders. In this article, we shine a spotlight on some of the most influential women entrepreneurs who are transforming industries and leaving a lasting impact on the world.

1. Purnima Jain & Khushboo Gupta: Founder of House of Mankaa, New Era of Fine Jewellery

Sister duo Purnima Jindal and Khushboo Gupta are redefining the fine jewellery landscape with House of Mankaa, a brand rooted in the philosophy of Minimal Elegance. Their vision centres on creating versatile, understated jewellery that highlights the beauty of simplicity while showcasing exquisite craftsmanship. Khushboo, with her background in design and diamond grading from the Indian Institute of Gems and Jewelry (IIGJ), founded the brand with a passion to make fine jewelry an everyday staple. She believes that jewellery should be worn and enjoyed daily, not just for special occasions. Meanwhile, Purnima, who oversees marketing, production, and daily operations, ensures the smooth growth of the business. Together, they have successfully crafted a jewellery brand that combines creativity with practical luxury, offering pieces suitable for office wear and high-profile events. Their dynamic partnership is shaping the future of accessible, fine jewellery.

2. Dr. Veenu Jindal: Founder & Dermatologist At Rasa Derm

Dr. Veenu Jindal stands as the face of innovation in the skincare & dermatologist industry, leading the charge in revolutionising the dermatologist practice. Dr. Veenu founded a luxury skin clinic in Ashok Vihar, New Delhi, dedicated to setting new standards in dermatological care. Her visionary leadership and commitment to accessibility make Rasa Derm a trusted destination for transformative skincare. The clinic emphasises non-invasive, cost-effective procedures for both skin and hair care, ensuring a smooth treatment process with remarkable outcomes. The clinic offers non-evasive beauty treatments such as derma rollers, chemical peels, and anti-ageing treatments like fillers, botox, under-eye fillers, PRP, hydra facials, mesotherapy, etc.MD Dermatologist and SCE Dermatology London, as the Face of Innovation in Skin care at Rasa Derm leading the charge in revolutionising dermatological care. Dr. Jindal’s expertise encompasses both clinical and cosmetic dermatology. She has lent her skills as a Senior Consultant at Max Pancheel and as a Consultant Dermatologist at prominent institutions, including Citizen Hospital and Clinic Derma Tech, Defence Colony.

3. Lakshita Ankem: Founder and Chairperson of Ankem Group

Lakshita Ankem is a visionary entrepreneur and the driving force behind Ankem Group, a diverse conglomerate offering business consultancy and research services. Educated at the world’s most prestigious institutions, the University of Oxford and Warwick Business School, she combines advanced business expertise with her forward-thinking approach. As the youngest National President of Business Outsourcing at the Women’s Indian Chamber of Commerce and Industry, she has expanded outreach to Nobel Laureates and influential entrepreneurs across 127+ countries. She fuels her commitment to social impact through Raya for Change by upholding her family’s legacy of service, humanitarianism and social change. Lakshita leads as the EDI Ambassador at her business school, utilising her entrepreneurial expertise. “My entrepreneurial journey is defined by reshaping conventions and aligning business innovations with social progress.” Ankem has been awarded by the Government of Canada for her innovative work on Gender Equality.

4. Neha Talreja: The Visionary Behind FLURTH, Winner of Beauty Innovator of the Year

Neha Talreja, the visionary founder of FLURTH, has always been on the move—starting her journey with a media production company, transitioning to running a film school, and now pioneering an innovative skincare line. Her fast-paced life, juggling numerous responsibilities, often left little time for elaborate skincare routines. This inspired her to create FLURTH, a brand that embodies Effortless, Clean, and Effective skincare. FLURTH stands on three key pillars: clean ingredients, convenient packaging, and effective care. Adhering rigorously to the EU’s Cosmetic Regulation—the global benchmark for safety—it combines Korean skincare expertise with potent natural extracts and advanced actives. The thoughtfully designed packaging allows users to carry and use multiple products with ease, making skincare simple and accessible. More than a brand, FLURTH, which means “Be You”, champions a philosophy of self-love and confidence, empowering women to embrace their natural beauty and celebrate being #FilterFree. Lip care is just the beginning.

5. Shivangi Goel: CEO & Co-founder of TNW – The Natural Wash

Shivangi Goel, the dynamic CEO and Co-Founder of TNW – The Natural Wash (MPG Brands Pvt. Ltd.), is pioneering a movement to revolutionise skincare through the power of Ayurveda. Drawing inspiration from ancient Ayurvedic wisdom, Shivangi’s vision is to create natural, organic, and affordable skincare solutions that are as effective as salon treatments. Under her leadership, TNW has developed a range of skincare products free from harmful chemicals, designed to address common skin concerns like pigmentation, acne, and tanning. Focused on holistic skin health, Shivangi combines antioxidants, vitamins, and natural oils in every product, ensuring that both internal and external nourishment is provided. With a commitment to uncompromising quality, TNW is becoming a go-to brand for those seeking a natural alternative for healthier, glowing skin. Shivangi’s dedication to Ayurveda and her passion for accessible skincare make her a leading force in the natural beauty industry.

6. Alina Alam: Founder& CEO of Mitti Café

Alina Alam’s journey with Mitti Café began as a bold dream to provide equal opportunities for individuals with disabilities. At just 23, with no startup capital and facing numerous setbacks, Alina relied on community support to launch her vision. From humble beginnings with donated equipment and a simple table under an umbrella, Mitti Café has grown into the world’s largest café chain operated entirely by persons with disabilities. Today, with nearly 50 locations across India—including prestigious sites like the Supreme Court and Rashtrapati Bhawan—Mitti Café is a symbol of inclusion and empowerment. Alina’s work has earned accolades from leaders like President Droupadi Murmu and Chief Justice D.Y. Chandrachud, and she was honored with the National Award for Empowerment of Persons with Disabilities in 2024. With over 6,000 livelihoods created and millions of meals served Alina’s Mitti Café is not just a business—it’s a global movement for dignity and change.

7. Tina Phogat: Director, Geetanjali Homeestate & Founder, Geetanjali Care

Tina Phogat is the Director of Geetanjali Homestate Pvt Ltd, with over 12 years of experience in the real estate industry. A passionate entrepreneur, she founded Geetanjali Care in January 2022, a social enterprise focused on child care and women’s empowerment, and also leads the GCare Foundation. Known for her expertise in digital marketing, Tina has earned several accolades, including being named one of the Most Inspiring Women in India, Real Super Women, and Most Enterprising Entrepreneur. She holds an MBA from Amity University Jaipur and has a deep interest in design and interiors. Tina is dedicated to driving positive social change and uses her leadership and entrepreneurial skills to make a lasting impact on her community. Through her initiatives, she actively works to empower women and children while contributing to society’s overall well-being.

8. Geetika Anand Gupta: Cofounder of MOPP foods

Geetika Anand Gupta is a visionary entrepreneur and a leading figure in India’s F&B industry. With over 20 years of experience, she has worked with global giants like Sony and HTC, honing her expertise in marketing, brand management, and corporate communications. Her entrepreneurial journey took a bold turn in 2016 when she returned to India and co-founded Mad Over Parathas & Pakodas (MOPP), filling a gap in the market for hygienic, quality street food. During the pandemic, Geetika successfully pivoted her business to a multi-brand cloud kitchen model, adding brands like Mealy, Sassy Indian, and Yum Biryani Bowls. Recognised for her leadership and impact, Geetika has received numerous accolades, including the Swiggy She The Change Award 2024 and Women Entrepreneur of the Year by the Federation of Indian Women Entrepreneurs. Her entrepreneurial spirit continues to inspire and shape the future of the F&B sector in India.

9. Jaya Mehrotra: Founder of Women Leadership Circle (WLC) – 

Jaya Mehrotra is a renowned Leadership and Executive coach and the visionary Founder of Women Leadership Circle (WLC). Jaya’s vision for WLC is to leverage the strength of an ecosystem of women leaders and trust to transform boardrooms, build iconic businesses, pioneer trends across industries, and nurture a talent pool of women leaders ready to step into boardrooms and excel in every sphere. Through learning interventions from global experts, mentoring programs, TRIBE circles and strategic leadership training, WLC equips women with the tools to excel and lead with impact. At its core, WLC is driven by a bold mission: to help women in power bring more women into power, reshaping leadership narratives and driving meaningful change!

10. Devika Bajaj: Founder of Daivik Moringa

Devika Bajaj is revolutionising the wellness industry with Daivik Moringa, a brand dedicated to harnessing the power of nature for holistic health. Inspired by the Sanskrit word “Daivik,” meaning ‘Gift of God,’ Devika’s journey began with the Moringa tree—a botanical marvel known for its incredible nutritional and healing properties. Partnering with agriculturalists, doctors, and nutritionists, she developed a comprehensive range of organic wellness products. Daivik Moringa offers over 30 products, from nutritional supplements to skincare and haircare solutions, all infused with Moringa’s rich blend of vitamins, antioxidants, and anti-inflammatory agents. Products like Moringa powder, cold-pressed seed oil, artisan soaps, and hair cleansers help nurture both body and mind. Devika’s vision goes beyond business success; it’s about empowering individuals to embrace natural alternatives for a healthier, more balanced life. With growing customer loyalty and endorsements from health experts, Daivik Moringa is setting new standards in holistic wellness.

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Bangalore (Karnataka) [India], November 8: While sipping coffee in Third Wave in Bangalore, Mahima Bhatia overheard a tech founder ask his employee, “Can AI capabilities measure ROI per comment per user?”. A poker face expression. The question was complicated and there was no answer.

After a few awkward seconds, the founder thought to himself “if he should hire a Growth marketer who gives better ROI or a product marketer who plans the GTM? Or maybe hiring 50 sales reps instead of either of those would be a better decision?”

AI surely has made the founders and marketers think twice before thinking twice.

In the crowded space of the B2B marketplace, every brand needs to assure getting the attention it deserves with a minimum to zero cost to start with.

But to make sure efforts are maximized?

According to a recent report by Linkedin on the state of B2B Marketers, growing a high quality pipeline and implementing AI technology are the two biggest challenges for B2B Marketers and founders, where 67% marketers are prioritizing brand-building, digital innovation, and personalized content across multiple platforms to gain reach.

82% CMO’s also feel that Thought Leadership, SEO Strategy with a well defined schema markup and Leveraging Backlinks can be effective ways to generate good quality leads.

While good content surely makes the buying decision quite easy, it’s not the only thing that matters.

Here are 5 strategies deployable to get inbound clients with 0 marketing spends :

1. Own the keywords that google can crawl as and when someone searches those, that’s a part of effective SEO Strategy

2. Target inbound leads. Btw, inbound marketing and content marketing are not the same. One involves deliverables, the other strategies. Keep a balance.

3. Use surveys and feedback forms to get real reviews from clients that will also make them feel empowered and get you some real anonymous feedback.

4. Adding infographics, stats, quotes, sources and video links serve as a full SEO piece and google crawlers cannot ignore showing yours in the serps.

5. If long form content gets you 10,000 page views as compared to a short form that only gets 1200, make sure to write in-depth ones for the potential TG and add byte type short ones for branding.

Marketing solutions provider, Brand To Bytes (mirrored as B2B) not only does targeted segmentation but also content strategy, content distribution and data driven analysis after every marketing campaign runs up.

They tell stories that sell. They plan, create, strategize and implement ideas that generate leads organically.

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Ahmedabad (Gujarat) [India], November 19: The Rs. 48.95 crore Rights Issue of Ahmedabad-based Mercury Trade Links Limited (BSE: 512415), which is engaged in the business of trading agro products, opened on November 7 and will close on December 5.

The proceeds of the Rights Issue will be utilised to fund Mercury Trade Links’ working capital requirements and general corporate purposes, among others. The company is issuing shares at Rs. 44.95 apiece. On Wednesday, November 13, the shares closed at Rs. 66.69. This is the company’s second Rights Issue, having issued shares at Rs. 40 per share to existing shareholders in March 2024 to raise Rs. 9.90 crore.

Mercury Trade Links is issuing 1,08,90,000 fully paid-up equity shares of Rs. 10 face value each for cash for Rs. 44.95 per equity share (including a premium of Rs. 34.95 per equity share) aggregating to Rs. 48.95 crore. The company has fixed the Rights entitlement ratio at 4:1, i.e. four rights equity shares for every one equity share held on the record date). The last date for on-market renunciation of Rights Entitlements is November 29.

Out of the total issue proceeds of Rs. 48.95 crore, Mercury Trade Links intends to use Rs. 36.94 crore towards working capital requirement, Rs. 11.76 crore towards general corporate purposes, and Rs. 25 lakh for the Rights Issue expenses.

Highlights: 

• The Rights Issue opened on November 7 and is set to close on December 5.
• The proceeds will be utilised to meet working capital requirements and general corporate purposes.

Established in 1985, Mercury Trade Links specialises in trading a wide range of agro products including fertilisers, manures, and plant and animal foods. It also trades in insecticides, herbicides and fungicides as well as various types of grain and seeds. The company’s extensive product portfolio includes rice, corn, milo, cotton seeds, soybeans, groundnuts, castor seeds, linseeds, sunflower, coconut, rapeseed, almonds, sesame seeds, mustard, sea seeds and grape seeds.

Beyond trading, Mercury Trade Links has diversified into manufacturing various agricultural commodities and allied products. This expansion strengthens its role in the agricultural supply chain by offering comprehensive services, providing customers with a wider product range and enhancing its competitive edge in the market.

The company aims to enhance its operational capacity and expand its footprint within the agricultural trading sector.

Mercury Trade Links reported a total income of Rs. 874.78 lakh for the quarter ended September 2024, an increase of 119.2% over income of Rs. 398.96 crore in the corresponding quarter of the previous financial year. Net profit for the period was reported at Rs. 75.73 lakh, 94.8% higher than the profit of Rs. 38.87 lakh in the same quarter of the previous year.

For the first half of the year, total income jumped 149.2% to Rs. 1,678.36 lakh from Rs. 673.37 lakh in the year-ago period. Net profit for the period was Rs.146.46 lakh, an increase of 130% over profit of Rs. 63.67 lakh last year.

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