I Am Bhojpuriya

Author: Sutun Nayak

  • Singapore’s Elite Global Oil and Gas Group Launches New Compex Training Center In Chennai

    Singapore’s Elite Global Oil and Gas Group Launches New Compex Training Center In Chennai

    Chennai (Tamil Nadu) [India], October 29: ELITE Global Oil & Gas, a Singapore-based Group of Companies, has recently inaugurated its CompEx Training Centre in Crescent University Campus, Chennai, India.

    ELITE’s niche areas include inspection training and ex-equipment supply for oil and gas, marine, power plants, and other related electrical projects.  Their office operations span Singapore, Japan, India, and Oman.

    About CompEx

    CompEx Certification is a Leading International Competency Training and Assessment Scheme for Electrotechnical and Mechanical Practitioners working in Potentially Explosive Atmospheres.

    CompEx provides vast opportunities for professionals and students to attend courses locally with easy accessibility to the Training Centre, unlike in the past, when travel to other states or overseas stations was required.

    The ELITE Group has committed to invest an additional USD 100 million in India over the coming years, focusing on inspection training and other essential projects. This strategic investment will enhance local access to vital competency training programs like CompEx Certification.

    New CompEx Training Center of ELITE Global Oil & Gas Group of Companies, Singapore 

    G Ramesh, Chairman of ELITE Group of Companies, mentioned that this is the first time in India that the CompEx Training Centre has been inaugurated on a university campus in Chennai. He assured that the centre would be a benefactor for engineers and other professionals who want to upgrade their competencies with internationally recognised CompEx certification. The latter will pave new pathways to scale greater heights in their professions and sustain a safe working environment as well. He acknowledged the immense support from CompEX Management in setting up the lab amenities and critical installations in the training centre in Chennai.

    The inauguration of the centre was graced by the three key Guest of Honours, Mr Huw Bement, Managing Director, Mr John Harris, Head of Business Development, CompEx Certification Limited UK and Ms Rehana Ameer, City of London Councillor, UK. In their keynote address during the inauguration ceremony in Chennai, Mr Huw Bement and Mr John Harris reiterated the vast opportunities that CompEx India – Chennai will provide given its international recognition. Ms Rehana also complimented that the training centre will play an instrumental role in shaping a safe work and learning environment in India in the long term. All three distinguished guests wished ELITE success and robust growth.

    Moving forward, the ELITE Group of Companies is keen to expand its operations by providing more internationally recognised courses in the upcoming months.

    Currently, ELITE is liaising with government agencies and other tertiary institutions in India to implement new programmes like foundation learning courses to create awareness of Safety in Hazardous Areas as well as Advanced courses in this discipline for MSME companies and students. This will facilitate the upgrading of their competencies to align with international standards.    Furthermore, ELITE aspires to raise safety standards in other industries and enhance the sustainability of its safe working environments.

    Saravana Bava, Vice Chairman and Co-Founder, ELITE, Purusothaman, Technical Director, Sethuraman, Training Division Head, Asia and Nithya, Director were the other keynote speakers who detailed CompEx’s rich potential and far-reaching benefits to India. Amala Kanishta, Chief Admin Officer, delivered the closing speech acknowledging everyone who made the inauguration ceremony a success.

    ELITE Training Contact: training@ELITEoilandgas.com

    ELITE Admin Contact:

    Name: Ms Amala

    Email: admin@ELITEoilandgas.com

    Website: ELITEoilandgas.com

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  • ISGJ and Medhavi University Launch First Bachelor’s and MBA Programs in Gems and Jewellery

    ISGJ and Medhavi University Launch First Bachelor’s and MBA Programs in Gems and Jewellery

    Surat (Gujarat) [India], October 29: In a significant step toward advancing skill-based higher education in the gems and jewellery sector, Medhavi Skills University (MSU) has signed a Memorandum of Understanding (MoU) with the International School of Gems and Jewellery (ISGJ) in Surat on September 17. To address the skill gap in the sector, the collaboration is launching industry-aligned BBA and MBA courses in Jewelry Design & Manufacturing (JD&M). The courses equipped with the Apprenticeship Embedded Degree Programme (AEDP) are designed to give students in-depth industry knowledge and hands-on expertise.

    The MoU was signed by Mr. Kuldip Sarma, Co-founder and Pro-Chancellor, MSU and Mr Kalpesh DESAI, Founder and C.E.O, ISGJ International School of Gems & Jewellery, in the presence of Mr. Sajeev Kumar S, Vice President – Industry Relations, MSU and Ms. Riddhi Vachhani, Academic Director, ISGJ. The ceremony was followed by an insightful industry visit, bringing together key stakeholders, industry leaders and students from the gems and jewellery sector. The delegation gained firsthand experience of cutting-edge advancements in the gems and jewellery manufacturing process, reinforcing the robust relationship between academia and the gems and jewellery sector.

    This collaboration bridges the gap between traditional craftsmanship and modern industry requirements. The new-age courses in JD&M, with its AEDP framework, will offer students a blend of academic rigour and industry exposure, preparing them to excel in the rapidly evolving jewellery design and manufacturing industry.

    Speaking on the occasion, Mr. Kuldip Sarma expressed his enthusiasm for the partnership, stating: “As the gems and jewelry sector, with its 4.6 million-strong workforce, continues to be a key contributor to India’s GDP, the need for upskilling and strengthening manpower is more critical than ever. Through the MSU-ISGJ alliance, we create innovative programs integrating industry and academia to drive the sector’s growth and success.”

    Conveying his enthusiasm for the collaboration, Mr. Kalpesh DESAI, C.E.O and Founder, ISGJ, stated: “We are thrilled to partner with MSU to launch the BBA & MBA courses in Jewelry Design & Manufacturing. This program represents a powerful fusion of ISGJ’s deep expertise in gems and jewellery craftsmanship and MSU’s forward-thinking approach to skill-based education. Together, we aim to nurture a new generation of designers and professionals who will carry forward India’s rich heritage in gems and jewellery while embracing the latest industry innovations and global trends.”

    Dr. Sajeev Kumar, Vice President of MSU, emphasized the university’s commitment to industry-academia collaboration. He stated, “This MoU marks a new chapter in Medhavi  Skills University’s commitment to fostering innovation and skill development in emerging industries. The gems and jewellery sector has always been a significant part of India’s heritage. With this partnership, we aim to provide our students with unparalleled learning opportunities that are both industry-relevant and future-focused.”

  • KIET Organized 24-Hour IEEE SSH 2024 Hackathon Phase 2 on Campus

    KIET Organized 24-Hour IEEE SSH 2024 Hackathon Phase 2 on Campus

    New Delhi [India] October 28: KIET Group of institutions, successfully organized the Hackathon Phase 2 of IEEE Sustainable Solutions for Humanity 2024 on 21st & 22nd October 2024. This 24-hour hackathon was a collaborative initiative by IEEE Region 10 and IEEE India Council to provide a prestigious platform for tech-savvy students across the sections of Asia and the Pacific. Institute of Electrical and Electronics Engineers (IEEE) is the largest technical professional organization in the world that is dedicated to advancing technology for the benefit of humanity.

    A total of 210 teams participated in the first Phase (held online), of which, 51 teams (149 students – 87 boys & 62 girl students) from 10 states/sections of IEEE and 32 institutes of the country attended the second Phase of this hackathon. This event gave an opportunity to the tech enthusiasts to form inter-college teams, with one female member in each of them. Sponsored by TBI-KIET and IEEE Region 10, this event encouraged the participants to find innovative solutions to the real-world problem statements on 8 tracks pertaining to Education, AR/VR, Environment, Generative AI, Green Energy, Healthcare, Open Innovation, and Blockchain.

    The inaugural of the Phase 2 began with the welcome of the guests and lamp lighting ceremony, in the presence of the Guest of Honor, Dr. Prerna Gaur (IEEE India Council Chair Elect & Director NSUT), Mr. Deepak Mathur (IEEE MGA Vice President), Dr. Debabrata Das (IEEE India Council Chair & Director, IIIT Bangalore), Shri Sarish Agarwal, Chairman-KIET, Dr. Preeti Bajaj, Director General-KIET, Dr. Manoj Goel, Joint Director-KIET.

    The Chief Guest of the inaugural ceremony, Dr. Anil Sahasrabudhe (Chairman of National Educational Technology Forum (NETF), EC National Assessment and Accreditation Council (NAAC) and NBA), who was present at the event online, appreciated and quoted that AICTE & KIET are working on same values. He shared, “AICTE started a series of hackathon and have conducted 9 hackathons so far with participation of lakhs of students. This IEEE SSH is very interesting as one hand, it works on finding sustainable solutions and on the other hand, it talks about humanity.”

    The Director General, KIET, Dr. Preeti Bajaj, who was the Convener of the Hackathon and Chair Adhoc on Outreach and Retention Committee, IEEE Region 10 Asia Pacific, shared that IEEE is conducting such an event for the very first time, wherein it has empowered students to create sustainable solutions to realistic industry-related problems for the cause of humanity. She further said, “Students need platforms and engagement and through IEEE, we can give immense opportunities to them”.

    The hackathon concluded with the valedictory ceremony on 22nd October, wherein Mr. Praveen Roy, (Head TTI/ Scientist ‘G’, Department of Science and Technology (DST), Government of India) was invited as the Chief Guest. He shared, “DST has been supporting startups and innovators since more than 2 decades now. In this era, government and institutes numerous opportunities for funding and startups, therefore, this is the right time to be an entrepreneur. The learning gained through this hackathon will help in your capacity building in the near future. During this hackathon, you might have learned about team building, problem solving and a targeted approach. Therefore, from now on, your approach must be finding innovative solutions to whatever you come across.”

    Throughout the hackathon, the participants were mentored by faculty coordinators, providing invaluable guidance and industry insights. They worked for 24 hours on respective problem statements and showcased their prototype/solution before distinguished jury panel.

    There were 5 different categories, viz. Best Solution, Best Coding, Best Design, Best Innovation and Overall Winner, under which, the winners were announced. Team MirazeX from Trident Academy of Technology, Odisha bagged award under Overall Winning, Best Coding, and Best Solution categories for Green Energy track/problem statement. Team Zen from INDIAN INSTITUTE OF SCIENCE (IISC), Bangalore Karnataka bagged award under Best Innovation and Best Coding categories for AR/VR track/problem statement. Team Suryamukhi from KIET Group of Institutions, Uttar Pradesh bagged award under Best Design category for Green Energy track/problem statement.

    The event was well managed and organized by Dr. Vineet Sharma, Dean CSE, Dr. Adesh Pandey, Dean IT, and Mr. Saurav Kumar, General Manager, TBI-KIET and the students of Team ERP, Creative Cell, and Google Developer Group of KIET. IEEE SSH 2024 has empowered the young minds to generate opportunities for employment, which is a great initiative and shall contribute in the areas of innovation and technical excellence.

    About KIET Group of Institutions:

    Accredited by NAAC with “A+” grade, KIET Group of Institutions is one of the top Engineering Colleges in Delhi-NCR. NBA accreditation of all of its eligible courses add to the credibility of the institute. It is an Autonomous Institute affiliated to Dr. A.P.J Abdul Kalam Technical University, Lucknow and approved by AICTE. With the glorious legacy of 25 years in Engineering, Pharmacy, Management and Computer Application education, KIET has successfully contributed to the multidimensional development of future professionals.

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  • International luxury brand Stylito opens showroom at Vesu in Surat

    International luxury brand Stylito opens showroom at Vesu in Surat

    Surat (Gujarat) [India], October 28:A multi brand showroom has started at Vesu in an area of ​​1200 square feet

    Surat: All imported brands are now available under one roof for fashion accessories lovers including perfumes, skin care cosmetics, color cosmetics and hair cosmetics. A multi-premium brand showroom called Stylito has been set up in Vesu area, where all types of premium brands will be available under one roof.

    Regarding this, Kalpesh Desai and Vishnu Rajpurohit, Managing Directors of Stylito, said that Surat has a large number of lovers of premium brands of perfumes, cosmetics, perfumes, hair care cosmetics, deodorants, accessories, leather belts and wallets. However, they have to go to different brand showrooms or shops. So this multi-brand showroom has been launched with the aim of providing premium brands at one place. The showroom has been opened in a spacious area of ​​1200 sq.ft near Vesu Cannon Street One. in the showroom

    Hermes, Mercedes, Bulgari
    Police, David Beckham,
    Hugo Boss, Bentley,
    Paco Rabben, Adidas,
    Chopard, CR7, Diesel,
    DKNY, Prediction, Nautica
    Salvatore Ferragamo,
    Taback, Tommy Hilfiger
    Id Creed, Tomford, Antonio Banderas,
    D&G, Carolina Herrera
    Various premium brands like Coach, YSL, UCB, Mont Blanc V are available.

  • ISGJ Celebrates Academic Excellence by holding its 12th Annual Convocation

    ISGJ Celebrates Academic Excellence by holding its 12th Annual Convocation

    Surat (Gujarat) [India], October 28:International School of Gems & Jewellery (ISGJ) has celebrated their noble 12th Annual Convocation Ceremony at Amore Hotel in Surat on 19th October 2024. On this occasion, more than 200 students were rewarded under the patronage of the school with certificates in various programs for their academic brilliance.

    Distinguished guests including Chief Guest Shri Salim Daginawala, President of Surat Jewellers Association, Shri Utpal Mistry, Co-Founder & Director of Lexus-Technomist Group, and Shri Mahesh Gadhvi, CEO of Surat Diamond Bourse joined the ceremony as Guests of Honour.

    Congratulations convocation, a culmination of the successful completion of some of the prestigious programmes like Undergraduate Program in Gems & Jewellery and Master Program in Gems & Jewellery along with Jewellery Business Management Graduate Programme in Jewellery Design and Technology. One received a certificate, testifying that he’s worked hard and dedicatedly with respect to his gems and jewellery.

    Inspiring speeches were made by the Chairman and CEO of ISGJ, Mr. Kalpesh Desai along with the motivational addresses given by Chief Guest and Guests of Honour. Such a combination of messages against the backdrop of these zeal-filled words gave confidence and inspired the graduates into professional work.

    As stated by Mr. Kalpesh Desai during his address, we are extremely proud of our students, who have shown outstanding dedication and excellence. This convocation is a celebration of their achievements, and we are confident that they will continue to make remarkable contributions to the gems and jewellery industry.

    The 12th Annual Convocation Ceremony for the graduates of ISGJ was a great day, marked by pride, inspiration, and the dawning of new opportunities for them. The institute continues to assure nurturing of top talent and advancement for gems and jewellery.

  • From Farm to Family – Karna Desai’s Vision for a Sustainable Dairy Future

    From Farm to Family – Karna Desai’s Vision for a Sustainable Dairy Future

    Surat (Gujarat) [India], October 28: Karna Desai, the visionary behind KD Farms, has been a driving force in the dairy farming industry for over 14 years. His passion for animals and dedication to sustainable farming has helped him establish one of India’s only fully integrated dairy farms. Under his leadership, KD Farms has set new standards with its self-sustaining ecosystem, incorporating cattle sheds, a biogas plant, solar panels, an animal feed plant, and automated milking systems to ensure 100% untouched milk.

    More than just a successful businessman, Karna Desai has been a mentor and guide to over 1,000 farmers across India, helping them manage and optimize their farms. His love for animals and commitment to their well-being is at the core of his work. The farm’s state-of-the-art veterinary services ensure that all cattle are well cared for, with health being the top priority.

    During the pandemic, Karna’s compassionate leadership shined. When lockdown left 10 horses and 15 laborers stranded, he personally provided shelter and food for the animals, ensuring their well-being, while helping the workers return home safely. His kindness extends to his community, where last year, he donated 10 cows as part of a wedding ritual, reflecting his generous spirit.

    KD Farms, known for its range of dairy products, delivers raw, unprocessed milk, paneer, curd, shrikhand, and ghee, all produced with the highest level of care and hygiene. The farm’s automated processes ensure that products remain untouched by human hands, maintaining quality from production to delivery. Karna Desai’s focus on innovation doesn’t stop with automation; his emphasis on safety and hygiene means that all products are rigorously tested before reaching consumers.

    Karna Desai’s vision goes beyond the farm. He strives to create a blueprint for sustainable dairy farming in India, where the welfare of both animals and people is prioritized. KD Farms is more than just a business; it is a model of how agriculture, technology, and compassion can come together to create a self-sustaining future.

    In every aspect of his work, Karna Desai remains committed to making a positive impact—whether it’s helping fellow farmers, caring for animals, or providing high-quality dairy products to consumers. His leadership continues to inspire those around him, as he builds a legacy of innovation, kindness, and sustainability in the world of dairy farming.

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  • Forteasia Flower Valley Lights Up Yamunanagar With Grand Diwali Mela Celebration

    Forteasia Flower Valley Lights Up Yamunanagar With Grand Diwali Mela Celebration

    Yamunanagar (Haryana) [India] Octoberv 28: Forteasia Realty Pvt Ltd hosted a magnificent Diwali Mela at their prestigious Flower Valley project in Sector 25, Jagadhri, Yamunanagar, marking a spectacular celebration that brought together residents and guests for an evening of entertainment and community bonding.

    The event, held on October 18, 2024, transformed the Flower Valley township into a vibrant festival ground, featuring live performances by renowned Punjabi singer Dilpreet Dhillon and the dynamic Atharva Band. The celebration included traditional festivities like mehendi application, engaging games, and a creative selfie contest that captured the community’s festive spirit.

    “At Forteasia, we believe in creating not just homes but fostering a sense of community. The overwhelming response to our Diwali Mela reflects the strong bonds we’ve built with our residents,” said Shiv Garg, Director at Forteasia Realty Pvt Ltd. “This celebration is a testament to our commitment to delivering lifestyle experiences that go beyond conventional real estate development.”

    The event was graced by the presence of our esteemed channel partners including Mahamaya Properties, Saggu Properties, Gurupooja Properties, Deputy Properties, and Rohilla Properties, whose continued support has been instrumental in Forteasia’s success in the region.

    The event kicked off at 6:00 PM with opening remarks and Diwali greetings, followed by an energetic performance by the Atharva Band. The evening reached its pinnacle with a two-hour performance by Dilpreet Dhillon, which had the audience enthralled. The celebration concluded with a high-energy DJ and dhol performance that had everyone on their feet.

    Keshav Mangla, General Manager Business Development at Forteasia Realty, added, “The Diwali Mela at Flower Valley exemplifies our vision of creating memorable experiences for our community. The enthusiastic participation from residents and guests shows that we’re succeeding in building not just homes, but a thriving, connected community where celebrations become cherished memories.”

    The event featured various engagement activities, including interactive game sessions and an award ceremony, making it an inclusive celebration for all age groups. The presence of food stalls and traditional activities like mehendi added to the festive atmosphere.

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  • Positive Mind Care Unveils Two Initiatives to Revolutionize Mental Health Treatment in India

    Positive Mind Care Unveils Two Initiatives to Revolutionize Mental Health Treatment in India

    New Delhi [India] October 28:  In a landmark event held on October 27, 2024, Positive Mind Care introduced two pioneering initiatives aimed at tackling India’s mental health crisis: the Positive Mind Care Digital Platform with cutting-edge AI capabilities and the Positive Mind Care Ambassador Program. These programs were launched in response to rising mental health concerns, social stigma, and limited access to professional care across the nation. This dual-launch event brought together health professionals, technology experts, government representatives, and community advocates, marking a pivotal step toward creating a digitally empowered mental health ecosystem.

    Positive Mind Care Digital Platform: AI-Driven, Accessible, and Confidential

    The Positive Mind Care Digital Platform harnesses AI technology to provide scalable mental health support to people across India, overcoming barriers of stigma and accessibility. The platform offers users a confidential and convenient space to access resources, self-assessments, and expert consultations remotely. Artificial intelligence provides tailored mental health support, ranging from guided therapies to real-time emotional monitoring, making professional mental wellness resources accessible to a broader audience.

    It is also designed to optimize India’s limited mental health workforce, allowing professionals to reach more individuals in need.

    Key features of the Positive Mind Care Digital Platform include

    • Enhanced Accessibility: The platform is available in multiple languages, making it easier for people across India to receive mental health support.
    • Confidential, Remote Access: Individuals can seek help without fear of social stigma, enhancing mental health care access and encouraging early intervention.
    • Workforce Optimization: The platform allows the limited number of mental health professionals to reach a larger audience effectively.
    • Continuous Care and Support: Through AI, the platform provides users with tailored guidance for ongoing mental health management.
    • Alignment with National Mental Health Policy: The platform is in sync with India’s goal of universal mental health care access, as outlined in the National Mental Health Policy.
    • Personalized Therapy Plans: AI-based assessments and adaptive learning allow the platform to tailor therapy modules to individual needs.
    • Real-Time Emotional Tracking: Users can monitor their mood and stress levels, enabling proactive management of mental health.
    • Teletherapy and Remote Consultations: Access to licensed therapists for real-time consultations, ensuring professional support anytime, anywhere.
    • Confidential and Secure: The platform employs the latest security measures to protect user data and ensure confidentiality.

    Positive Mind Care Ambassador Program: Mobilizing a Mental Health Volunteer Network

    Launched alongside the digital platform, the Positive Mind Care Ambassador Program invites volunteers across India to become mental health ambassadors. This program aims to create a grassroots movement where ambassadors will use Positive Mind Care’s digital tools to spread awareness, conduct screenings, and assist individuals in improving mental health. Ambassadors will gain access to the Positive Mind Care Digital Platform and Mobile App, equipped with AI-driven assessments and resources to aid individuals and communities.

    The Ambassador Program focuses on:

    • Raising Awareness: Ambassadors will educate communities about mental health, reducing stigma through local and digital outreach.
    • AI-Based Screening: Volunteers will be able to conduct mental health assessments using the mobile app, helping identify individuals in need of support.
    • Community Empowerment: By empowering volunteers, the program builds a sustainable network of mental health advocates and peer support.

    The Urgency for Innovative Mental Health Solutions in India

    This dual launch addresses an urgent need for mental health innovation in India, where mental health conditions are worsening due to stigma and inadequate access to care. Recent data highlights the pressing need for interventions:

    1. 13.7% of India’s population (over 150 million people) suffers from mental disorders (National Mental Health Survey 2019-2020).
    2. 83% of individuals with mental health disorders in India do not receive treatment (Lancet Commission).
    3. Mental health issues are projected to cost India $1.03 trillion in lost economic output between 2012 and 2030 (World Economic Forum).
    4. The country has only 0.29 psychiatrists and 0.07 psychologists per 100,000 population (WHO).
    5. COVID-19 led to a 67.7% increase in mental health consultations during lockdowns (Indian Journal of Psychiatry).
    6. 80% of individuals with mental health conditions avoid seeking help due to stigma (NIMHANS).

    Quotes from the Leadership

    At the launch event, Sandra Srivastava, CEO of Positive Mind Care, emphasized, “Our AI-enabled platform and Ambassador Program reflect Positive Mind Care’s commitment to making mental health support accessible and stigma-free for all. These initiatives empower individuals and communities, leading to a healthier society through early diagnosis, support, and continuous care.”

    Akhilesh Srivastava, Co-founder and Chairman of Positive Mind Care added, “The Positive Mind Care Digital Platform and Ambassador Program are transformative innovations poised to meet India’s urgent mental health needs. Through AI and Community Empowerment, we aim to tackle the barriers of stigma, awareness, and accessibility.”

    The launch event included remarks from industry experts and mental health advocates highlighting the urgent need for technology-driven solutions to bridge mental health care gaps in India. The Positive Mind Care platform is a milestone in integrating AI with mental health services, promising more inclusive and sustainable mental health care for all.

    Quote from Founders:

    “Our vision is to make quality mental health care accessible and adaptable to everyone, anywhere. With Positive Mind Care, we aim to use AI to not only understand mental health better but also to provide immediate, practical support for those in need,” said Akhilesh Srivastava.

    A Comprehensive Solution for India’s Mental Health Landscape

    Together, these initiatives aim to set a benchmark in mental healthcare accessibility, awareness, and intervention, creating a digital ecosystem that promises to transform India’s mental health landscape. Positive Mind Care’s efforts align with the government’s mission to make mental healthcare universally accessible and affordable, providing a model for other nations facing similar challenges.

    With these initiatives, Positive Mind Care sets a benchmark in mental healthcare accessibility and awareness, providing a transformative path forward for India’s mental health landscape.

    For more information about Positive Mind Care’s initiatives, please visit our website: www.positivemindcare.com

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  • Svish’s Playful “Can’t Fall Asleep” Campaign with Shikhar Dhawan Goes Viral

    Svish’s Playful “Can’t Fall Asleep” Campaign with Shikhar Dhawan Goes Viral

    New Delhi [India], October 28: Svish, India’s innovative wellness brand known for breaking stereotypes and addressing wellness in bold new ways, recently sparked a wave of interest around its latest product, the Isvish Topical Delay Spray, through an unconventional campaign featuring Brand Ambassador and cricketing sensation Shikhar Dhawan.

    On 2024.10.24, at 10:30 pm, Shikhar posted a cryptic message on X (formerly Twitter) stating, “Can’t fall asleep, please help.” The unexpected post instantly buzzed the internet, triggering speculation among fans and media alike. Fans shared remedies for better sleep, while some speculated about the cause of his sleepless night. The response highlighted Dhawan’s loyal fanbase, which is deeply engaged and eager to support their favorite cricket star.

    In a humorous twist, Dhawan took to Instagram the following day to reveal the truth behind his sleepless night. In a playful brand video, he shared that the reason he couldn’t sleep was none other than his neighbors—who had used Isvish Topical Delay Spray. This led to an extended evening filled with sounds that, humorously, kept Dhawan wide awake!

    The playful reveal, with Dhawan’s signature humor, added a light touch to the awareness campaign, sparking laughter and making a significant impact across social media. Fans appreciated the unique approach, applauding Dhawan’s playful side and Svish’s refreshing take on wellness products.

    Reflecting on the campaign Ishan & Jaideep Mahajan Co-founder at Svish, shared, “With Shikhar Dhawan as our brand ambassador, we wanted to strike a chord that was both fun and relatable. The audience’s excitement, curiosity, and laughter created a memorable campaign moment, bringing Isvish Delay Spray into the spotlight in a way that feels approachable and positive.”

    This campaign embodies Svish’s mission to open conversations around wellness and intimacy in India, creating awareness with humor and creativity. By teaming up with one of India’s favorite cricket icons, Svish continues to break boundaries, reaching audiences with messages of self-care and wellness in an enjoyable, light-hearted way.

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  • Microfinance Loans at Rs 4.42 Lakh Crore Need Sustainable Financing to Boost Income Levels

    Microfinance Loans at Rs 4.42 Lakh Crore Need Sustainable Financing to Boost Income Levels

    New Delhi [India], October 26:  The ‘Bharat Microfinance Report’ released by Sa-dhan, India’s largest self – regulatory organisation of Impact Finance Institutions, has observed that the micro-finance institutions, particularly the ‘For – Profit’ organisations like NBFC-MFIs, NBFCs and SFBs should follow more caution for ensuring a better quality of assets and growth while exploring the ways of sustainable inclusive finance.  Sa-dhan released the report during its two-day 19th Sa-dhan National Conference on Inclusive Growth 2024 happening in New Delhi.

    Shri Jiji Mammen, Executive Director and CEO of Sa-dhan said, “The micro-finance sector needs to move into a sustainable mode; so as to bring a comprehensive and sustainable development at the bottom of the pyramid. Micro-finance helps millions of poor people to access credit for their various needs, especially for their economic activities, with minimum hassles and an affordable cost. The Bharat Microfinance Report will help in give a new direction for the inclusive agenda by making available credit to the bottom of the pyramid.”

    The Report highlighted that the combined loan outstanding of India’s growing microfinance sector stood at ₹ 4,42,700 crore, as outstanding against 1,613 lakh loan accounts, as on 31 March 2024 while the share of different institutions in loan outstanding stood as: NBFC-MFIs: ₹1,73,504 crore (39%); Banks: ₹1,46,909 crore (33%); SFBs: ₹74,712 crore (17%); NBFCs: ₹45,236 crore (10%) and Non-profit MFIs: ₹2,338 crore (1%).

    In terms of growth, the total of 33,644 branch network of micro-finance institutions, including NBFCs and BC companies in the country, reached out to over 6,98,000 active micro clients with a total loan outstanding of ₹2,61,239 crore; including a managed portfolio of ₹79,410 crore.

    Sa-dhan’s BMR report is based on the detailed analysis of various parameters is based on the information directly sourced from 217 Micro Lending Institutions (MLIs) which represented more than 98% MLI business in the country and also the data sourced the Credit Bureau.

    Geographically, the top five states viz. Bihar, Tamil Nadu, Uttar Pradesh, Karnataka and West Bengal contributed 56% to the industry portfolio with Bihar alone accounting for nearly 15% of the total portfolio. The Southern region continued to have the upper hand in the share of loans outstanding, followed by the Eastern region. The proportion of rural clientele was 77% in FY 2023-24 and the women borrowers constituted 99% of the total clientele.

    The Report also marked that a reduction of interest rates from 20% per annum to 19.5% per annum will not make a difference in the weekly or monthly installment payment of the poor household. Sa-dhan has also contributed significantly in creating awareness in the financial literacy space where it supported DEA workshops.

    Meanwhile, during Sa-dhan’s Conference themed “Driving Sustainable Development through Inclusive Finance’ that concluded in New Delhi, Dr Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation, Government of India, stated the Government had laid down a clear roadmap of ‘Viksit Bharat’ where GYAN – Garib (poor), Yuva (youths), Annadata (the farmer) and Nari (Women) would remain at the center of development and the Government would also focus on bringing additional liquidity into the Microfinance sector in order to strengthen financial inclusion, entrepreneurship at the grassroots levels.

    Dr Garg observed that the share of MFIs, NBFCs besides commercial banks had increased significantly over the years and in order to pursue the roadmap of ‘Viksit Bharat’, the Government would also encourage innovation and skill development of the last-mile beneficiaries where MFIs would play a big role.

    “In the next 25 years, as part of the Viksit Bharat mission, various initiatives such as innovation, entrepreneurship, women empowerment, WASH (Water, Sanitation and Hygiene), green climate would be the key areas where major Government funding would go and MFIs can contribute,” added Dr Garg.

    He further observed that the programmes like NRLM had been well received in the country. “With about 1.44 crore self – help groups where key beneficiaries have been women, the micro-finance movement has contributed significantly. For strengthening the financial sector, more avenues like micro insurance, micro investment would be important in the next three years,” he said.

    During the Conference, Sa-dhan also announced a flagship certification course for the Microfinance sector to bring in adequate professional talent into the industry.

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