Category: Business News

Gurgaon-based auto servicing company plans to open 1000 franchised outlets in next 18 months – Primex News Network

New Delhi (India), July 20: In the growing era of digitization, the mobility demands are today catching up to adopting new and innovative tech-savvy solutions that reduce the gap between vehicle owners and their servicing centres.

Gurgaon-based company Mechanify, founded by two budding entrepreneurs Viren Thakur and Ujjwal Seth is solving this challenge through their tech-enabled two-wheeler servicing company that offers quality, convenience, and transparency vehicle servicing to customers and a sustainable livelihood for the garage mechanics. Founded in 2019, Mechanify envisions organizing the unorganized two-wheeler market by offering premium service at local costing in just 30 minutes with verified mechanics and proprietary technology. It takes care of all the two-wheeler servicing needs such as pick and drop, garage services, swapping stations, spare parts, roadside assistance, and more making automobile servicing easy and hassle-free for customers.

With an experience of close to 5 years in the automobile industry, Viren and Ujjwal realised how the traditional models of vehicle servicing is fragmented and unmonitored. Leveraging the benefits of a growing digitised population inspired them to connect technology and automobile servicing through a common platform that focuses on quality and accountability.

As the founder and CEO, Viren Thakur shares, “we provide fleet maintenance as a service for companies with bikes and electric vehicles and help them optimize their unit economics by providing disruptive maintenance cost. We provide doorstep vehicle service and repair for B2B clients like logistics, delivery companies, corporates, and co-working so that they can focus on work and not stress about maintenance. We also provide roadside assistance to manage your vehicle’s health directly through our app, or via call.”

As an organization that started a year before the pandemic, Mechanify has dealt with its own set of challenges owing to the nationwide lockdown in the country that created a huge obstacle to its growth. It was during this time, that the organization found a support system through Akash Gupta, Founder of Zypp Electric who assisted them to explore the EV market and build new connections that eventually helped them raise their first round of funding in September 2021.

Today, as the company stands at the cusp of its success, they are aspiring to expand 1000 franchised outlets in the next 18 months, out of which 600 outlets are already in the process of signing up. Ujjwal Seth, Co-founder, and COO added, “it is only when you dream big that you can make things happen. We are not scared of competition as we believe in our USP. Our focus is on building and expanding and eventually reach a level where if a spaceship lands on Earth, its service would be done by Mechanify only.”

To know more about the company, please visit:

http://www.mechanify.in/

[email protected]/

https://www.linkedin.com/in/viren-thakur-92a927183/

https://www.linkedin.com/in/ujjwal-s-04195516b/

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July 20, 2022
FINNDIT is not just a search engine, but a blessing for local businesses – Primex News Network

July 20: We are living in a digital era where the internet is our best friend. Ranging from our daily needs, shopping, information, convenience, entertainment or anything else, every activity has a digital foundation. In such cases, having an identity on the internet is vital. That is where a local search engine like Finndit comes into the picture.

Local businesses struggle to find new customers or expand in the initial days. This is especially true because digital marketing these days is very expensive and most small-scale vendors can’t take out money from the business because it could hamper growth in the early days. Hence, these MSMEs are not able to experience enough exposure to expand their footprint across the country.

In addition to that, these small companies need to have a social presence on the internet. This includes things like google listing, business information, products and services menu, working hours, location, contact number, email, website, etc. If this crucial information is not available on the internet about the business, it becomes extremely difficult for people to find these small vendors, shops and stores. Therefore, a platform like Finndit is great to support such small ventures and proves to be a blessing for them.

Finndit allows these small business owners to list their companies on the platform so that their services and products are easily discovered by modern users. People these days search for everything online. If you are not present there, it amounts to you not having any existence at all. But once you have established your credentials on the internet, people will eventually discover and approach you. Depending on their needs and the products you offer, your revenues will shoot up.

The main advantage that Finndit offers is that it allows free listing on its platform giving you exposure to its entire user base. Hence, MSMEs don’t have to worry much about sparing a ton of money on advertisements. However, if you do wish to get your listing verified, you could do so in exchange for a small fee. Once your business is verified, the chances of new customers trusting your brand and transacting with you increase substantially.

Finndit is not just a business listing site, but also offers a whole host of digital marketing tools. This includes building mini-websites, digital flyers, brochures, SEO, content & review management, photoshoots, video shoots, 3D graphics, business information on google, location, banners, and much more. Once you get the verified account, you have access to all these tools in order to expand the reach of your company. Finndit is the ideal way to get your new business started or expand the existing one without burning a hole through your pocket.

Finndit already boasts over 21 lakh business listings on its platform within 2 years of its inception. There are over 1,900 sub-categories on the platform where you could list your business. It has enabled small-scale vendors to establish a national footprint. After posting their businesses on Finndit, MSMEs have experienced a boost in their sales and revenues and made them a national player. This opportunity has only been presented to them because of a platform like Finndit.

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July 20, 2022
Orient flights Aviation Academy inducts additional Flight to its Fleet – Primex News Network

– Increases fleet size to 10 aircrafts. 6 Cessna 172, 2 Cessna 152 and 2 Multi Engine Aircraft

Mysore (India), July 20: In continuation of providing high standards in flight training, OFAA has inducted “TECNAM 2006T” Multi Engine aircraft into its fleet, taking the fleet size to 10 aircrafts. 6 Cessna 172, 2 Cessna 152 and 2 Multi Engine Aircraft –a Piper Seneca PA 34 and a Tecnam P2006T.

Dr. Anand Jacob Verghese, Chairman, Orient Flights Pvt Ltd said, “The induction of the TECNAM 2006T is our reiteration of our commitment to training student pilots with the latest advancements in technology and fundamental sense of safety in each individual. Orient Flights set up in 1994, with the aim of overcoming the acute shortage of flight personnel and human resources in the Aviation Industry has an Accident-free record for the last 28 years.

OFAA is approved by the Directorate General of Civil Aviation (DGCA), Government of India and is located in Mysuru.

Orient Flights has trained more than 500 pilots under highly qualified instructors, including those formally sponsored by the state Governments of Jharkhand and Karnataka over the last 25 years. OFAA has also trained the pilots of Air Sahara for the Multi Engine endorsement and is currently training the employees of Honeywell Industry and Indigo (Conversions) to get their Pilots License which will equip them with operational Knowledge.

Orient Flights in the recent past had signed an MOU, in the presence of the Chief Minister of Tamil Nadu – Mr. M.K. Stalin, to establish a new flight training organisation (FTO) in the state of Tamil Nadu, India. The function was held at CODISSIA Complex, Coimbatore on 23rd November 21.

The FTO in collaboration with the Tamil Nadu Government plans to set up a world class Aviation Academy which will provide training to Pilots, Cabin Crew, Ground Staff, Engineers etc. with a vision to make it a “Worldwide Partner of Choice” in civil aviation, by revolutionizing their customers training and critical operations with digitally immersive solutions to enhance safety of aircraft operations, efficiency, and readiness. Orient Flights is an IATA Authorised Training Center and imparts IATA Certified training, in Cabin Crew, Cargo, Customer Service and GDS Fares and Ticketing at Chennai and Mysuru.

With the introduction of a State-of-the-Art flying school in Tamil Nadu by Orient Flights, with the support of the Government, not only will this address the requirement of a FTO in Tamil Nadu, but also provide affordable opportunities to the children of the state thus contributing to the overall development of the industry, Job opportunities for the people, and the holistic development of the state.

Orient Flights Aviation Academy (OFAA) is a pilot training establishment of Orient Flights Private Limited. The company shares its roots with the Hindustan Group of Institutions, a pioneering educational group at Chennai, offering a wide range of courses in Aviation, Engineering, Management and Applied Science. Our Founder, the Late Dr. K. C. G. Verghese, a visionary who built the Hindustan Group of Institutions, was keen on the developments in the aviation sector. He was the pioneer who started the ‘Air Taxi’ services with operations between cities like Chennai, Coimbatore, Mumbai, Kochi etc.in the early 1990’s.

July 20, 2022
IndianShelf introduces a new range of elegant & multi-functional door handles – Primex News Network

July 2022: Door handles are considered classic door accessories that can enhance the look of any surface. Unveiling a new range of elegant & classic door handles, IndianShelf – one of India’s leading online platforms that specializes in a variety of home décor products presents a India inspired collection. Crafted by Indian craftsmen, these handles are easy to install, come in a variety of designs and are durable.

The range of door handles available at IndianShelf range from ceramic, wood, glass & metal. Practical to use and easy to install, these handles can add a stylish twist to the doors or cabinet where they are being installed. The demand for stylish & unique door handles has increased in the recent years.

At IndianShelf, the new range has been designed keeping in consideration the aesthetics of a contemporary home.From handles designed with Indian motifs or inspired from wildlife, nature, culture, there are plenty of options. The brass door handles have come back in fashion with more & more people preferring heavy metal handles for a sturdy grip and vintage design. Others like the dancing figure handles, musical instrument inspired handles, are also popular. These premium quality handles are made by hand using sophisticated technology.

For a rustic feel, many prefer the Jute & wood handles. These handles are perfect for homes that are adopting an eco friendly or nature inspired theme. Even nature inspired resorts and hotels prefer handles made with natural materials.The resin handles are also much in demand.

“Our selection of handmade knobs is focused on designs and has been crafted with perfect meticulousness.We are popular for our range of handles and strive to introduce new designs every month. The patrons of fine living are always looking for something unique and IndianShelf offers that. We work with the best craftsmen who work with our design philosophy and create functional & unique handles”says MrAkshay Gupta, Indianshelf.

About IndianShelf

IndianShelf is an online platform for home décor products that are made from traditional techniques, skills and hand-based processes. It ensures that the roots of all its products lie in traditional Indian Arts. The company links over 5,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India’s traditional handicrafts in the process.

Indianshelf aims at connecting buyers directly to the craftsmen so that they can work together in a very economical and effective way.
Indianshelf promotes green products, our products are natural, craft based, contemporary, and affordable.

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July 20, 2022
A New Escrow Service with Contract to Secure Your Payments and P2P Crypto Transactions – Primex News Network

July 20: The world has seen myriad use cases when it comes to cryptocurrencies. From staking to NFTs, to in-game tokens and DeFi participation, the possibilities are endless and limited only by our imagination.

Most importantly, the birth of digital currencies reimagined something which our livelihoods and way of life have long depended on – payments.

According to a report by the US Federal Reserve, stablecoins (such as USDT and USDC) “have the potential to spur growth and innovation in payment systems, allowing for faster, cheaper payments.”

This report also cited a previous report by the World Bank in 2020, stating, “This is especially important for cross-border transfers, which can take several days to clear, and carry high fees. These fees and delays are a burden on low- and middle-income countries, which receive financial support from remittances.” The estimated average transaction fee for a remittance is at 6.5%, according to the same World Bank report.

In the course of supporting the Indian market and other emerging economies, XREX has seen an influx of stablecoin usage in payments and as a gateway to trading cryptocurrencies. Since its product launch in 2020, XREX has facilitated hundreds of thousands of BitCheck transactions for cross-border merchants and crypto traders alike. BitCheck is a digital escrow service powered by XREX, ensuring the safety of funds until both parties in a transaction fulfill their end of the deal.

This month, XREX launched an add-on feature on BitCheck. XREX users can now add a contract when sending a BitCheck. The contract is an extra layer of protection for cross-border payments and crypto P2P transactions, allowing both parties to include the agreed terms, warranties, representation, and other important information and signing on the document.

Adding a contract to the escrowed Bitcheck further reduces counterparty risk. One example is using a contract for a fiat-crypto transaction. The receiving party can include terms such as ensuring that the crypto is not obtained from illicit means. The seller must sign the undertaking; the burden of responsibilities lies on the party who will send the crypto. This is just one of many ways parties in a transaction can benefit from an added contract.

USDT and USDC stablecoins have become an important medium for merchants to transact in a safe, fast, and low-cost environment, as well as for crypto traders who use stablecoins as a reliable store of value and as a gateway to trade cryptocurrencies.

While P2P transactions seem to have gained popularity with users looking for ways to purchase cryptocurrencies, it has not been without risks. Users have reported unfilled P2P deals that resulted in a loss of funds, or a foreign counterparty that sent crypto acquired via illegitimate means. This is where BitCheck and the BitCheck contract come into play.

At XREX, all users go through strict verification processes to ensure the legitimacy of their identities. Furthermore, the escrowed BitCheck will require both buyer and seller fulfill their terms of the deal before funds can be released to the other party. With BitCheck, strangers in a transaction can simply trust escrow technology without actually having to be acquainted with the other party.

XREX’s proprietary Risk Level Detector informs users of the threat level of the crypto wallet they are dealing with any withdrawal address that has been flagged for being part of illicit transactions will be blocked automatically by XREX from completing the withdrawal.

These are ways to ensure that only legitimate users who are responsible and aligned with XREX’s vision on enabling financial inclusion with cryptocurrencies will be able to transact on the platform. And now with the BitCheck contract, transaction details agreed upon are documented with both parties’ signatures in verified names — which make business transactions and P2P deals much safer and more transparent.

The application of stablecoins and cryptocurrencies is endless. XREX is committed to creating a safe and clean environment, so that more can benefit from this innovative technology, further opening up more possibilities to benefit a wider population. BitCheck and the BitCheck contract are another example.

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July 20, 2022
The Women Who Bagged Two Titles Of Mrs. Universe 2021 In South Korea – Primex News Network

July 19: Suchismita Pattnaik has made India proud by being crowned as Mrs. Universe North Central Asia 2021 and Mrs. Universe Liberty while representing her country at the coveted event. The talented model bagged the two titles of Mrs. Universe 2021 held in Seoul, South Korea from 22nd June to 30th June 2022 recently.

“As the holder of this crown, I am aware of the value and responsibility it entails. I hope to serve my nation and the world with good deeds for the years to come”, shares the Mrs. Universe winner in an interview.

In this one-of-a-kind pageant, she won after finishing almost seven-eight rounds. Her presentation on domestic violence at Mrs. Universe was very well recognized and honored on the global stage as a thought-provoking synopsis. She advocated for women’s and children’s safety and gender mutation during the national costume round, and the forum well recognized this.

Among her honors in 2019, she was also named Mrs. India Universe Successful and Mrs. India Universe North-South Karnataka in Mauritius. However, winning the Mrs. Universe Liberty 2021 title has given Suchismita a platform to bring a change that is much needed to make this world a better place. She plans to make the best use of her position in power to do good.

Suchismita is quite a work-oriented individual. She has good years of experience working as a seasoned global HR professional. From manufacturing to aerospace and banking, she has great experience working as an HR Head-hunter with diversified industries. Be it higher senior or niche roles, she knows how to do her job best as an HR Head-hunter. This wonder woman has also been responsible for hiring global roles in numerous countries to date.

In 2019, Suchismita Pattnaik started working as an Image Consultant, assisting her clients to transform their lives for good, develop their personality, and brand themselves, master interview techniques, and advance their careers. Organising workshops on wardrobe management, upskilling, and teaching etiquette has been a part of her work. In corporate settings, she has performed organizational behavior consulting and motivational speaking.

Suchismita Pattnaik has certainly gained enormous respect as a fashion influencer The jovial nature of her personality makes her a joy to be around. She enjoys meeting people, networking, traveling, exploring new places, event management, and emceeing. She is also a trained Odissi classical dancer from a young age. As part of her commitment to keeping up to date with ever-changing technology, she completed a strategic digital marketing course from a reputed institution and ranked among the top one percent of her cohort.

Over the course of her entrepreneurial journey, the renowned model and HR professional have mentored a wide range of startups. She has helped these startups streamline their operations by offering them real-life and highly motivational solutions. Her focus as an entrepreneur has mainly been on three market segments, i.e., image consulting, digital marketing, and career branding. Inspired by her success in the field of consultancy, she also started her consultancy services firm.

Participating in philanthropic activities related to children’s health, women’s health, women empowerment, and gender-based violence is something she is particularly passionate about. She has partnered with numerous start-up companies to boost tribal economies by placing their products on the global market. Her philanthropic activities landed her the position of Mrs. Universe Liberty, and she continues to do great things.

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July 19, 2022
Dhadak Kamgar Union’s Abhijeet Rane makes special efforts to cancel unjust fines auto rickshaw/cab drivers pay for small mistakes – Primex News Network

July 19: Special efforts have been made to abolish heavy and unjust fines that auto rickshaws/taxi are required to pay even for minor mistakes.

As part of the efforts a letter of request has been written to Prime Minister Narendra Modi, Home Minister Amit Shah, Union Minister of Transport Nitin Gadkari, Chief Minister Eknath Shinde, Deputy Chief Minister Devendra Fadnavis, Chief Secretary, Government of Maharashtra, Director General of Police, Police Commissioner, Joint Commissioner of Police, Traffic and Assistant Commissioner of Police.

Mr. Abhijit Rane, Founder General Secretary of “Dhadak Kamgar Union”, the parent body of “Dhadak Auto Rickshaw Taxi Driver Malak Union” wrote the letter for the issuance of necessary guidelines to cancel the fine being imposed by the traffic police on auto rickshaws and cabs for small mistakes.

In the letter, Mr. Abhijit Rane said that “Dhadak Auto Rickshaw Taxi Driver Malak Union” has closely observed the increased problems faced by rickshaw drivers, because of Covid-19 lock down. If the problem of fulfilling the basic needs of their family was not enough for the rickshaw drivers, banks are now confiscating their rickshaws for loan recovery. The helpless rickshaw drivers are further victimized, as they now have to pay heavy fines that are being slapped on them by traffic police in Mumbai and suburbs even for minor mistakes.

These mistakes include rickshaw, taxi parked in no parking zone even for 2 minutes, driver not wearing uniform driver prescribed by the government, pickup or drop of passenger from crowded place, stop on road side to drink water or drop passenger. They have to pay a fine of up to Rs. 3000-5000, even if they go or park their vehicle on the side of the road and talk to family members on mobile in an emergency.

The amount of fine depends on the mood and desire of the traffic officer, in which the rule of humanity and equality is not followed. The result of this is that the back of the rickshaw drivers has been broken.

The Founder General Secretary of “Dhadak Kamgar Union” Mr. Abhijit Rane has demanded the relevant authority to instruct the traffic police of Maharashtra to stop asking the rickshaw drivers to pay the fines for small and insignificant mistakes. Towards this end, Mr Abhijeet has urged the authorities to issue the required guidelines to the traffic police of Mumbai and suburbs. For the purpose, he also plans to soon meet the Transport Minister of the Government of India, Shri Nitin Gadkari, the Chief Minister of Maharashtra, Shri Eknath Shinde, and the Deputy Chief Minister, Shri Devendra Fadnavis. . Mr Abhijeet has asked the rickshaw and taxi drivers to rest assured, as he will do whatever he can to solve their problems.

Apart from serving as Founder & General Secretary of Dhadak Kamgar Union, Mr. Abhijeet Rane is also Group Editor, Daily Mumbai Mitra & Daily Vrutt Mitra, VastMedia Group. He always takes the lead in resolving the grievances of the poor laborers. The effort to get the unjust fines abolished is just another gesture of support that Mr. Abhijeet has made to the auto-rickshaw and taxi driving brethren. www.dhadakkamgarunion.com

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July 19, 2022
Suvendu Raj Ghosh’s tribute to Army by song Safar – Primex News Network

Utsav Gurung, Sreyasi Shaw, Suvendu Raj Ghosh and Lovekansh Garg

Mumbai, July 19: Suvendu Raj Ghosh is coming up with a single Safar, a tribute to our Valiant Soldiers. They held a press conference during the picturisation of the song in Mumbai. The song features Utsav Gurung, Sreyasi Shaw and Lovekansh Garg. The song is sung by Shahid Mallya in Hindi and Sishir Thatal in Nepali, and the Music Director of this film is Bob S.N. Actor Utsav Gurung also got offers for Hindi Films while shooting for this Album, and he is looking forward to working on great projects ahead. The Hindi version of the song will be released all over India on 12th August, and the Nepali version will be released in Sikkim on 15th August. 2022. The song is a tribute to our valiant soldiers who sacrifice themselves for the nation. While filming this song Sushma Gurung Shifted Her Office and Production House to Mumbai, and now she is the part of Bollywood Mumbai Industry. The song revolves around a would-be bride whose fiancé died on their wedding day due to a terrorist attack. The song shows the flashback in which her fiancé comes to meet her in the same uniform in which he had left her. It is the love story of a militant. The song and the video will touch the soul and will definitely give you goosebumps.

Suvendu and Team during shooting of Safar

On this, the director Suvendu Raj Ghosh quoted Safar as not just a song but a tribute to the military of the nation. Considering the current scenario, a zeal to do something for the Indian army has driven me toward this song and the concept. Their sacrifice, valiance and courage will never go in vain. There are so many stories which are not known to the civilians. Few get the limelight, whereas few remain in the dark. This song is for all those army militants who sacrifice their life for our protection, especially to their better halves who suffer this loss.

July 19, 2022
Inrate Broadens Coverage and Is Poised for Growth With New Global Reach – Primex News Network

July 19, Zurich – Inrate, the recognized Swiss-based leader and pioneer in environmental, social, and governance (ESG) ratings, research, and services, is all set to expand its coverage and enlarge its offering by partnering with SG Analytics, a global insights, and analytics company and Inrate’s longstanding partner.

Inrate, a provider of ESG services since 1991, will now cover all liquid global markets, allowing clients to benefit from its ESG impact ratings and ESG data such as Sustainable Development Goals (SDGs) and climate data. Since 2015, Inrate has provided proxy voting and engagement solutions for active owners in Switzerland. To drive this global growth, Christophe Volonté, Head of Active Ownership Services since 2016, will take the position of the CEO with effect from August 1, 2022, while Christoph Müller will assume the role of Delegate of the Board of Directors.

Christophe Volonté says, “From the beginning, Inrate’s ambition was a sound understanding of sustainability. With our rating methodology based on scientific insights, we can make a difference toward a more sustainable world. We can also support our clients with the regulatory challenges that aim to consider the impact of products and services on society and the environment, such as the concept of double materiality. To that end, we will be growing our teams in Europe, the US, and India to meet the market demands and further fuel our growth.”

Christoph Müller, Delegate of the Board of Directors says, “Run by passionate and committed ESG professionals, Inrate is a powerhouse of reliable data spanning nearly 30 years to feed into decision engines. Our ESG Impact Ratings (public and private companies, sovereigns, real estate), ESG data, reporting or consulting solutions, in addition to proxy voting and engagement services are the need of the hour for all global firms, and Inrate has been at the forefront of offering these.”

As an ESG pioneer for the last three decades, Inrate has been analyzing and assessing the impact of companies, supranational, and sovereigns on the environment and society. The methodology and frameworks developed by Inrate have been adopted by many leading asset owners and asset managers looking for the most reliable ESG solutions.

For more information, please reach out to: [email protected]

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July 19, 2022
BathStory raises $100k in an angel funding round from Balboa Ventures and Laxman Vaidya – Primex News Network

BathStory is a design-tech startup that focuses on bathroom interiors & renovation

BathStory is a design-tech startup solving the hassle-prone, cumbersome process of interior design & bathroom renovation using technology.

New Delhi (India), July 19: BathStory, a design-tech startup that focuses on bathroom interiors & renovation, has raised $100K in an angel funding round. The angel investors include Balboa ventures which is the Investment arm of Ajith Mohan Karimpana, CEO of House of Kieraya; Laxman Vaidya, principal at Symphony Asia Singapore and Vaibhav Laddha, Ex CFO at House of Kieraya.

The capital raised from this angel round will be used to make investments in technology and to build the operational infrastructure of the company to support its growth plan.

In India, the home interiors market is huge, about $25bn today, highly fragmented, and significantly under-penetrated by any large organised player. And when it comes to a niche like a bathroom renovation, the penetration is much worse or even non-existent, despite the bathroom renovation market size being as much as 30% of the home interior market.

Over the next year, the company intends to design & renovate over 300+ bathrooms. The company started operations at the beginning of this year in January 2022 and is already seeing very good traction, especially for a startup just a couple of months old. The company has handed over 40+ bathrooms worth ~₹1 Cr + until June 2022. All this with minimal marketing spending and a very small team.

BathStory was founded by Aadil Merchant, a Chartered Accountant with about 11 years of experience in finance & strategy. Prior to this, he was heading Corporate finance for a furniture rental startup, i.e. Furlenco, now House of Kieraya.

Aadil is accompanied by Archana, an Architect & a designer with 7+ years of experience. Prior to this, she ran her boutique design firm and successfully delivered projects greater than ₹100 Cr. Archana has won multiple awards & international accolades for her work & contribution in the field of architecture.

“Today, the bathroom is not just a utility area, but it’s a space that is as important as the living room & the bedroom. Post-COVID, the home improvement sector has seen substantial growth, as people are spending more time at home and are now more invested in making it a beautiful one. And this for us is a huge opportunity, ” said Aadil Merchant, founder & CEO of BathStory.

“The Indian consumer today has become a lot more design conscious. Earlier, people didn’t care about the bathroom beyond its basic functionalities, but today, the bathroom is becoming the ultimate place where people want to unwind and rejuvenate. Even the concept of powder rooms, his and her bathrooms are slowly coming into the Indian market, making our work in this niche fascinating,” said Archana, Design lead at BathStory.

India has 250 mn homes, and out of them, approximately 10% have concrete walls, concrete ceilings and tiled floors which is the target market for this business. With an average life of a bathroom of 10 years and 1.5 bathrooms per home, every year, there is a need to renovate over ~4 million bathrooms.

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July 19, 2022