Category: Business News

Grand Announcement of National Talent Hunt Show “Shehzade Hunar Ke” – Primex News Network

Singing, dancing, and modeling skills will get national fame with “Shehzade Hunar Ke”

Grand Announcement of “Shehzade Hunar Ke” by Fame & Glory Media

Mumbai (Maharashtra) [India], July 7: A grand talent hunt show “Shehzade Hunar Ke” has been announced by Fame & Glory Media Pvt Ltd to give a platform to artistic talents. Shehzade Hunar Ke is a national talent hunt show where the contestants can showcase their talent in the field of dance, singing, and modeling, the reality show will be telecast on television as well as OTT platforms. It is a national talent show for singing, dancing, and modeling. Sudha Chandran, actress Bina Banerjee, Vidyadhar Pathak, Rohit Fukte, and Sharyu Fukte addressed the media in the press conference organized to announce the show India’s Pop and Jazz Icon Usha Uthup interacted with media and participants through the virtual medium.

Anvi Joshi sang at the event, while Jyoti Kamble danced at the event and the ramp was walked on stage by Prati Bolkani and Gaurav Lakhani. These talented artists made the show more beautiful.

Shehzade Hunar’s one such national talent hunt show will provide contestants across 30 cities across India an opportunity to showcase their unique style and talent in singing, modeling, and dancing. At the end of the city-centric show, the top 18 performers will be selected as finalists. The selected finalists will go on to compete in the Zonal Finale and the Grand National Finale. The age group is between 3 to 13 years of age in the Junior Category and 13-25 years of age in the Senior Category. The selected participants will be given grooming and training by the professionals. The show was originally conceptualized by Vidyadhar Pathak and will be executed and managed by youth team Rohit Fukte and Sharyu Fukte.

On this occasion, Vidyadhar Pathak, MD, Fame & Glory Media Pvt Ltd said, “Shahzade Hunar Ke” is the first show that will give a massive opportunity to the contestants to showcase their talent in front of the celebrities in their city. Will provide a platform for more than a thousand families to display their talents on television.Actress Sudha Chandran said that “I will not judge the contestants, I will be their friend and groom their talent. This show will give a new platform to the talent of the artists.”Actress Bina Banerjee said, “When I was offered this show, I was very impressed with the concept of the show.” We will connect with the contestants from metros to small towns and cities.

Usha Uthup said, “Our country is an ocean of talent, it is going to be very challenging to judge in such a large number across the country. I want to say to all the artists participating in this competition are winners in themselves. just want to add that winning the show is not necessary to do playback singing in films. The purpose of the show is that you emerge as an artist.

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July 7, 2022
Heritage Girls School, Udaipur, hosted its 5th edition of the TEDxHeritageGirlsSchool, an independently organized event – Primex News Network
Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar, at the TEDx event

The theme for this year was SQUARE ONE, in keeping with the theme of Starting Afresh on a RENEWED PATH.

Udaipur (Rajasthan) [India], July 7: Heritage Girls School successfully hosted the 5th edition of TEDxHeritageGirlsSchool with an audience of about 100 attendees. The goal was to bring together bright minds to express innovative, original, and focused ideas on a wide range of subjects, to foster learning, inspire action & provoke conversations that matter.

It was a session full of bright speakers with ideas that were engaging and thought-provoking, speakers who put forth thoughts, some so simple that made you wonder how it never occurred to you. On the other hand, some ideas made you wonder how such an idea could ever take shape and come alive!

The opening ceremony had Rhythm Bahrani singing the soulful number– Imagine by John Lennon, beautifully rendered, a warm-up song that kept the audience rapt.

The first speaker was Mr. Varun Behl, MD & Co-founder of Kebabs & Curries Co. He spoke of his journey as an entrepreneur that has now culminated in having 18 outlets within eight years with seven brands in Rajasthan, an example of sheer achievement.

Speakers and the student committee

Hittesh Patel, the second speaker, was more of a performer. The audience was treated to a delightful performance along with the gripping saga of initial rejection, struggles, tears, pain and the ultimate appreciation from International artists like Anthony Lee & Mike Song. Immensely inspiring, his message to all was to create your own space even if you are rejected a few times; ultimately, you will be recognized.

The third speaker Ms. Archana Surana established vital pathways in specialized streams of Design Education. With so many young people aspiring to enter Designing as a career, her talk enthralled the students in the audience.

Heritage Girls School student Ms. Ishmeher Kaur spoke poignantly about the concerns and worries of young people passing out of school this year. Stark images on television of expatriate students being air-lifted from foreign shores post Ukraine – Russia conflict have filled students aspiring for an education overseas with fear and uncertainty. She exhorted governments to make countries safer for study and for doing business; her talk was refreshingly candid, her appeal genuine.

14-year-old Alvira Tripathi came in next. A young mountaineer who has climbed the base of Mount Everest at the age of 9, and Mount Kilimanjaro at 11, her speech reflected the challenges and trials that risk-takers inevitably face. She spoke about the need to introduce compulsory adventure into the school curriculum to keep young people engaged and encourage them to explore newer avenues of discovery.

A restless young thing, Alvira’s entrepreneurial streak led her to create a knowledge-based Board game for 7 – 14-year-olds, Know On the Go. Her social initiative on Water Aerators is helping the community save almost 4000 litres of water every day, and she feels this is just the beginning; her advice to all students is to start young and never to trust their fears, as they don’t know your strengths.

Our sixth speaker was Dr. Chinu Kwatra, a humanitarian who fights against child hunger through his NGO ROTI GHAR. Once aspiring to be in the army, he inspired us with his talk about his journey until he reached his self-motivated career path as an NGO.

Ms Vibha Kagzi came in next. She is the founder & CEO of ReachIvy.com, a leading education & student advisory. She is keen to advise students on their college selections and interests. She has published a book called “Break the MBA Code”.

The piece de resistance was undoubtedly the Guest of Honor, Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar. Philanthropist, educationist, sports patron, business Leader and six times Guinness World Records Holder. Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar of Udaipur exhorted the audience, “Don’t be so serious that you lose the essence of Life”.

The evening ended with plenty of fodder for thought! The AV room at Heritage Girls School was a bubbling cauldron of ideas waiting to be explored!
1. 3 MY FM – Chalo Aaj Kuch Acha Sunte Hain
2. YAAN Wellness Retreat- Yoga, Ayurveda & Naturopathy -EKLINGJI, UDAIPUR
3. Chaudhary Offset – Commercial printer, Gayariawas, Central Area, Udaipur
4. The Bungalow – Multi-Cuisine family restaurant- Udaipur
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July 7, 2022
Dr Divya Patidar Joshi Mrs Universe Central Asia Bags Crowns and Title with Woman Mrs Universe Inspiration Award – Primex News Network

Dr Divya Patidar Joshi

Dr. Patidar is a philosophical doctorate in social service. She has represented India internationally at Mrs Universe 2021, which was held in South Korea in June 2022 and was Crowned as Mrs Universe Central Asia 2021 with Woman Mrs Universe Inspiration Award.

July 7: Dr Divya Patidar Joshi is an Indian model, social activist, actor, singer and winner of Mrs India my identity 2018. She is trained under the guidance of Bollywood’s famous director Mukesh Chhabra. She has also been touted by the Times of India as one of the top 20 most influential women of Madhya Pradesh.

Dr. Patidar is a vegetarian and ardent social activist working for women and child development as she runs several Non-Governmental Organizations, including the Growing World Foundation and the Growing India Foundation. She is a title holder of MRS Eurasia 2019. Dr. Patidar is a philosophical doctorate in social service. She has represented India internationally at Mrs Universe 2021, which was held in South Korea in June 2022 and was Crowned as Mrs Universe Central Asia 2021 with Woman Mrs Universe Inspiration Award.

By education, she has done Masters in English literature, MA in music, and MBA in marketing and human resource. She is also trained in Hindustani Shastriya sangeet, plays the guitar, and table tennis. She also knows sewing and stitching.

She has been honoured by the former President of India, Mrs Pratibha Devi Singh Patil, former Prime Minister of India Mr Manmohan Singh, former Vice President of India Dr Hamid Ansari, Chief Minister of Madhya Pradesh Shri Shivraj Singh Chauhan for her outstanding achievement in national service scheme she then continued her journey for the Welfare of the society against menstrual taboo’s awareness programs and girl child education empowering future for the development of the country. She adopted 11 villages, making them rise in the concerned area. She has also motivated and inspired not only women and children but men facing domestic violence through her campaigns. She has endorsed many brands along with Reliance Jewels. She is a brand ambassador of the Swachh Bharat mission at Ratlam city Municipal Corporation and has done many campaigns for garbage management and a plastic-free City.

Being a role model for many, she inspired people to be passionate about their dreams. She believes in integrity and says, “there is nothing wrong in being ambitious. We must follow each and every path to fulfil our dream until and unless you should not harm anybody”. She is also listed in the general knowledge questionnaire of many competitive books like MPPSC bank, Railways and clerical exams.

She is thankful to her mother, Radha Patidar, for her Successful Journey. In her words, “I am ready to face challenges and grow more”. During the covid lockdown, she took special online campaigns and sessions for mentally depressed people while motivating them. She lost her father to Covid-19; however, she consoled herself and resumed her activities again and continued her journey of inspiring many people to follow their passion. She made her child a world record holder in extraordinary memory at just the age of 2 years. She then started a campaign and made her entire City Ratlam “city of world record holders” by Noble Book of World Records registered in the United States of America.

She is a believer in hope, and she states that “one should never stop believing in hope because miracles happen every day; thus we have always held to the hope, the belief, the conviction that there is a better life, a better world Beyond The Horizon, hope can be a powerful force maybe there’s no actual magic in it, but when you know what you hope for most and hold it like a light within you, you can make things happen almost like a magic.”

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July 7, 2022
Recession and effects on the digital marketing ecosystem – Primex News Network

Akaash Ramakrishnan, Co- Founder & COO, AdSkate

July 7: The global economy is in entering into a recession state. Recently the S&P 500, the stock market index for the top 500 performing companies in the United States, confirmed that the market is in a bear market state. The United States is currently the world’s largest economy and they are going to try the nation from slipping into a recession state. To do this the United States Federal Reserve is going to push for higher interest rates which would potentially lead different world economies into a state of pandemonium. The market has fallen for the past week straight leading to a frenzy. The S&P plummet by 21.8%. Experts are expecting people’s purchasing power to diminish over time. All of this sounds grim for the digital marketing industry.

Let us take a deeper look into how the looming global recession is going to potentially affect the digital advertising ecosystem. During the peak of the pandemic, ad-buying had increased by 38% compared to the previous year (2019) but in 2022 a deceleration in terms of ad buying is visible. A massive reason for the deceleration in advertising ad spend is because China accounts for 20% of ad spend and the ongoing war in Ukraine has had an adverse effect too. According to a recent statistic by GroupM e-commerce sales grew only by 6.7% in 2022 compared to the previous years. This has been the slowest growth rate noticed in the e-commerce industry since 2020. Additionally, GroupM predicted that consumer price inflation is going to soar upwards of 7%.

Despite these turn of events, the large agencies Zenith, MAGNA, and GroupM recently released their mid-year reports and all of them have noted an increase in their advertising spend for 2022. This provides hope to brands and advertisers of all sizes. Zenith is predicting a $33 billion increase in advertising spend across different digital platforms. Online advertising on OTT (Over-the-top) and CTV (Connected TV) is a big growth factor for a lot of agencies and brands. It is predicted that global advertising expenditure on online video advertising is to rise from $62 billion to $94 billion by 2024. The advertising industry has severely decreased its spending on TV ads this is because the younger generation is engaging more with different OTT platforms. Concurrently, advertisers find it easier to measure the success of campaigns on CTV and OTT compared to traditional TV.

Another space where advertising expenditure is set to increase is podcasting and online radio. It has been a market that has not been completely tapped into yet. MAGNA, the ad giant, claims it will be increasing its spending by 5.7% in 2022 on audio advertising. Additionally, MAGNA is forecasting its advertising revenue will grow by 9.2% in 2022. Along with CTV and OTT, out-of-home advertising is expected to grow as people are beginning to travel and spend more. In other words, brands are cramming to get their ads up on different types of OOH ads.

In India, the advertising budgets for 2022-2023 are said to increase by 20% despite inflation being around the corner. Companies like Maruti Suzuki are said to increase their advertising budgets through the remainder of the year. Large FMCG companies are increasing their pricing and passing on the cost to the consumers ensuring they are protected at all times. A number of companies in India would want to ensure that they can keep their expenses low during the inflation period.

A different aspect to also keep in mind is that all the major advertising agencies, trading desks, and global brands are at a critical junction given that Google is set to depreciate its cookie-based targeting by 2023. Audience-based targeting tools are going to be sunset and brands are on the hunt for other alternatives. Budget allocations need to be made for market testing and product fit to ensure that it will yield the best results. With the impending inflation, advertisers need to ensure that they are able to safely carry out their day-to-day operations as per normal.

Only time will tell whether brands, advertisers, and ad tech companies are able to make it through the inflation period unhinged.

By Akaash Ramakrishnan, Co-Founder & COO, AdSkate

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July 7, 2022
making a mark in the manufacturing industry for engines & spare parts – Primex News Network

July 7: One of the well-known names in selling machinery parts and engines has to be Gupta Agencies. Having started out by selling diesel engine and generator manufacturing, today the agency boasts of world-class construction machinery, diesel engine, generator sets, petrol & gasoline engines. Due to the increased demand and boom in the real estate business, the company made the switch accordingly. It also began to include other kinds of machinery and equipment parts manufacturing businesses, giving them the impetus to expand their collaboration to different sectors. Asha Goyal, the founder of Gupta Agencies, knew how to beat the competition by making a visionary investment in the trending technologies and making their products innovative as required by the customer. It is one of the reasons they have been able to sustain their position of being at the top of the manufacturing industry.

Over the years since their agency’s establishment in 1992, Asha Goyal, who is also the founder, worked very hard to ensure the agency’s capability of staking claims not only in the Indian market but also in garnering a stronghold in the overseas regions as well. The firm has pioneered its way into China, US, & UAE markets with sheer tenacity and quality assurance. The Gupta brand has gained worldwide recognition and value with increased demand for its machinery and equipment parts. Their credibility in making flawless engines and spare parts has allowed them to reach out to top brands and be their supplier for years.

Gupta agencies have focussed on keeping their customers satisfied with efficient quality management and on-time delivery. Moreover, they have a dedicated customer helpline 24/7, providing every query and support hassle-free. With a wide outreach in India, they currently have four centres in various parts of India (Hyderabad, Secunderabad, Bangalore, Kota) and three international offices. Asha Goyal has given the Gupta agency the required exposure for it to gain a wider audience and appreciation. In the year 2005, they decided to expand their reach and began exporting their machinery to various parts of the world.

In 2008, Gupta agencies were able to manufacture spare parts for RO system water purifiers and export them to other countries. Slowly and steadily, they have been accomplishing their stronghold in the engine and spare parts manufacturing industry. And this allowed them to gain customer loyalty, and their products got accepted in the market. With their foray into construction machinery in 2010, there was no looking back. Asha Goyal has always been at the forefront to ensure that Gupta agencies gained the right momentum for their brand to be recognized in seven countries of the world, which became a turning point for their business to venture into national and international brands.

When the agency first ventured into making diesel engines, they had no inkling that one day they would be the world’s leading manufacturers and surpass all other competitors. Since they believe in utmost quality, their products are ISO certified and undergo 17 parameter quality checks certification making their equipment one of the best before reaching the actual customer.

Gupta Agencies has more than 1 crore satisfied customers, and numbers are gaining day by day. The popularity of Gupta agencies has risen through social networking, which has worked in their favour, and they don’t require advertising to gain attention.

Currently, Gupta agencies have stocked up on every category ranging from the smallest part of the equipment to even the biggest construction machinery in their latest versions. A customer will find this all under one roof. With their experience in equipment manufacturing over the years, they have understood the requirements of the construction industry fully well. Gupta agencies have started manufacturing concrete mixers and lifts, which are essential for every construction site.

Gupta agency has been able to score big because of their interpersonal equation with dealers and customers. They have maintained an excellent dealer relationship, developing a bond as a partner. Their most significant asset, however, is bringing the latest technology to the fore. It enables them to stay ahead of the competition at all times.

Website: www.guptaagencies.online

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July 7, 2022
Jewelry has been adorned by people as far as time goes, and with different evolutions occurring jewelry evolved too with the time and the trends – Jina’s Jewels – Primex News Network
July 6: In the olden day, precious stones were owned and worn by both genders. Distinction in the adornment of jewelry was almost inexistent as it would portray the different images men and women had in the society. Some common jewels like brooches, chains, belt and crowns (circlet) between the men and women are posed in since forever.

But in due course of time, men’s jewelry had cascaded away due to many known and unknown trends, which soon are coming back with recency as men’s jewelry is now having a growing acceptance during this modern era.

Jewelry, like art is also a type of self-expression and it surely brings out the various elements of a personality. For men, jewelry is a statement of individual style, a symbol of one’s unique personality, it is a compliment to an outfit and it surely helps in boosting one’s confidence. Like some men stack various pieces such as rings and chains and style different metal colors to oomph a maximalist approach. Yet, there have been some pretty elegant must haves that many men must possess as a sign of well-groomed personality, some of them are sleek watches, cufflinks, brooches, rings, cuff bracelets and chains with or without pendants.

Yet often, some prefer to bring out their own statements through style, which often are always looked upon in a positive manner. For instance, an individual themed piece is worn as a statement jewelry which is a great conversation starter yet also sparks conservative look of the beholder of the jewel.

For sure, jewelry is also a great gift for men as it securely symbolizes deep respect and adornment for the person and adds to the ensemble even when worn occasionally to parties or gatherings, as it can bring a great taste of personality. Here’s what is recommended to all the men who wish to look fine and fly and elevate their looks with different types of jewelry:

Men assuredly love to have that bling around their neck but one must be heedful with the style for an elegant and a dashing look. Make sure the chain is of a careful length with or without a pendant. A pendant could follow on the theme of religious, textured, unique personal token from loved one or custom dog tags.

Men surely are loving the ice on their fingers, but rings can be a little tricky business if not matched up well. One can style up with individual rings but ensure to include pieces such as a statement revolving around signet or sovereign rings. For stacking rings up, bands are the best options out there. One can bring out a bit of a variety with their rings but ensure there is a subtle common theme each ring follows. Decorative stamping, engraved initials, diamond and gemstones are some of the great features that can be added on to the ring along with various forms, finishes and textures.

As for the studs, for the stags out there, a single gemstone stud can bring out the finest of a man of classics. Hoops with or without a dangler are an upcoming choice of favor amongst men.

One must not be afraid to pick something that catches his eye as cufflinks are one of the best buys. One can also choose cufflinks with variety of gemstones such as: tiger’s eye quartz, black onyx, chalcedony-a shade of blue, jadeite and many more for a look of luxe.

As for the bracelets, all a man has to do is choose something that he feels sets his vibes and brings out a piece of personality that will surely amp up his overall loo. Since he’s got numerous options within the metal textures, styles and metal to pick from.

So, whether a man wears his jewelry as a symbol of his own or wants to depict he’s a man of class, or even wishes to add more glamour to his overall outfit, all he has to do is keep in mind few things while styling. That is ensuring all metal colors matches on the notes of a similar tone, men have an array of finishes and styles available to pick from, metal options ranging between stainless steel, silver and/or gold.

Some jewelry styling recommendations that will surely take your outfit to a next level:
- Titanium will compliment well with a casual, your work and semi formal looks
- Rhodium plated or white metal goes well with most men’s wardrobes and is highly encouraged
- Some must-have jewelry with elements that can be incorporated: black and/or blue enamel, black and brown diamond.
Style without a question brings out more of a man, so he must not be afraid to try a little shine and elevate their look with some precious stones and metals as it confidently speaks for the man, his style and his desire.

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July 6, 2022
6000+ micro-influencers delivered 1 Lakh + New Orders for Domino’s within 9 months via DRIM Platform – Primex News Network

Direct Response Influencer Marketing (DRIM) enables a data-driven approach for working with micro-influencers on the Cost-Per-Acquisition model in India.

Bengaluru (Karnataka) [India], July 5: DRIM, undiscovered in India’s performance marketing channel, helps multiple brands to increase their consumer footfall and bring a specific and measurable change. The tool uses a data-driven approach to work with lakhs of social media micro-influencers on the Cost-Per-Action (Acquisition) model. Domino’s India, India’s largest Pizza chain, witnesses a notable rise in new consumers and reports 1.2 Lakh new orders within 9 months with the help of this tool.

With several SaaS influencer marketing players in the market, DRIM is disrupting the industry with a full-stack performance marketing SaaS solution that leverages the power of machine learning and churns data to convert them into valuable influencer marketing insights. This engagement with the Direct Response Influencer Marketing (DRIM) platform sets the stage for the new performance marketing channel – working with micro-influencers on the Cost-Per-Action.

Talking about the DRIM data-driven approach Arif Ehsan, Head of Digital Marketing at Domino’s Pizza in India, says, “DRIM launched the influencer marketing campaign very swiftly while negotiating with bloggers, onboarding them, managing publications, and handling payments. Unlike other SaaS solutions, DRIM has been operating the full-stack solution very easily without a lot of technical expertise.”

The influencer marketing industry is set to cross 2,200 crores by 2025 and is already worth over 250 crores in 2022. While D2C brands have shifted their focus to influencer marketing from conventional marketing, they have also understood that large influencers with a humongous follower base are no longer the way to go. The focus is now on nano and micro-influencers with less than 30,000 followers who are more engaged with their audience.

In partnership with several e-commerce players, food tech, fintech, and D2C brands, DRIM is solving some of the most common challenges faced by brands that are trying to leverage influencer marketing ROI and effectiveness. Fake influencers, inactive audiences, exorbitant pricing by influencers, and poor campaign execution can put a brand in a bad light, and here, DRIM plays a crucial role by providing authentic and effective channels to promote the brand.

About the Initiative: DRIM is a combination of Saas and a new approach to marketing that leverages powerful and accumulated analytics to identify the best converting segments and highest performing bloggers to produce high marketing returns for brands. This scalable marketing channel deploys a core marketing team, 500+ influencer talent managers, a project management team and a powerful algorithm that executes influencer marketing campaigns from start to end. Get in touch to know more about DRIM and how it can help increase the awareness and conversions for your brand through https://drim.one/contacts or email [email protected]

July 6, 2022
INIFD- Andheri is awarded the platinum category among 180 INIFD centres – Primex News Network

Mamta Gautam, Ashley Rebello, Anil Khosla, Vivek Gautam

Awarded by Global CEO Anil Khosla of INIFD, and Celebrity stylist Ashley Rebello chief mentor of INIFD.

Mumbai, 5th July 2022: INIFD is the most prominent design institute in the world with over 180 centres.

INIFD Andheri is a franchise of INIFD and was established in 2003. Entering its 20th successful year in the field of design education, what better way to celebrate the achievements of INIFD Andheri for exemplary performance than with an Award and to be categorized as the first Platinum centre of INIFD in the country. Ernst and Young audited 180 centres of INIFD across the world. The criteria was a strict evaluation of the infrastructure, faculties, academics, placement record, internship opportunities, exposure to various industry mentors, industrial visits and much more. INIFD-Andheri passed with flying colours placing it as No.1.

This is only possible due to the centre director Mr. VIVEK GAUTAM, who had a vision to be the best amongst all design institutes across the world. Once an international-level Badminton player, first creating champions in sports, now for the past 19 years has been creating champions in the field of Fashion and Interior design.

During the award ceremony, prestigious Alumni of INIFD Andheri were also felicitated. Designers such as Mrunal Mistry, Vivek Gupta, Viditha Raut, Bhumika Sehgal, Aditya Baid, Tanuj Sawant Hardik Heda, Hema Choudhary, Anjana Premjit and many more.

Vivek Gautam says “It was my dream to put INIFD-Andheri on the top and today it is a great feeling to receive the recognition which me and my team have been striving for. It’s been nearly 20 years since I started the institute with just 6 students and today when I see my students having established careers, I feel proud. My commitment to provide quality education to my students still stands.

INIFD-Andheri has an affiliation with Maharashtra State Board of Skill Development. It offers1/2/3 years courses in Fashion and Interior Design. INIFD-Andheri offers 100% placements and internships to all students. The Interior design course is offered in association with IIID (Institute of Interior Design). INIFD-Bandra is now a part of INIFD-Andheri management.

Facebook/Instagram- @inifdandheri

Website- www.ishaneducation.com

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July 5, 2022
Chennai-based alternative investment platform, BetterInvest, set to redefine capital diversity with revenue-based financing to OTT – Primex News Network

BetterInvest launches with a pre-seed round and 3000+ requests for early access

Chennai (India), July 5: BetterInvest, has raised a pre-seed round of USD 350K from Chennai-based angel investors, including Mr. Suresh Krishn, MD of Isha Homes and President of CREDAI, Tamil Nadu, as the lead investor. Few other notable names include Mr. Manoj Poosappan – JMD of Renaatus Projects Private Limited, and renowned Tamil actor, Mr. Kathir. With this, BetterInvest will be formally opening up to over 3000 retail investors, who have requested early access.

BetterInvest is an alternative investment platform that empowers retail investors with access to asset classes that were previously accessible to only the wealthy 1%. The Chennai-based start-up is co-founded by Pradeep V S with Mr. Sedhumanikandan, who headed Marketing and Partnerships Herotalkies prior to BetterInvest, and Sriram Anax, who previously built products at Vedantu and Clickpost.

While BetterInvest has diverse asset classes, from Private Debts to Commercial Real Estate to give wide choices to retail investors, the first asset class will be “Revenue-Based Financing (RBF)” for retail investors to invest in content that is already sold to OTT platforms such as Netflix and Amazon Prime. BetterInvest is the first brand to offer investment in content sold to OTTs as an asset class.

“India’s awareness and maturity in terms of retail investments are seeing a significant power-shift, especially post-Covid. As more of the millennials and Gen-Z seek more informed decisions on financial growth, a significant chunk of this population is becoming retail investors, now looking for avenues beyond the standard financial asset classes to invest in. This has been a key factor in adopting alternative investment spaces such as Revenue-based financing, among the younger population,” says Pradeep V S, Co-founder & CEO, BetterInvest.

In a post-covid world of content distribution and consumption, OTTs have dominated as the go-to platform for movies to monetize. With a rich experience in this space (through Herotalkies), BetterInvest understands the opportunities presented in the content and OTT industry and brings to the table industry and domain experts, who analyze, vet, and de-risk every offering.

“BetterInvest was started with the vision of ‘reimagining investing’ for retail investors and enabling them to think beyond traditional investments. We are creating a level playing field between HNIs and a common investor. Revenue-based financing for movies sold to OTTs is the first class and we will be launching a series of asset classes over the next 12 months. The current round of fundraising will mainly be used for customer acquisition and asset class expansion,” adds Pradeep.

Revenue-based financing is an alternative growth investment model, a debt instrument, where the returns on the investment are based on the company’s revenue. The potential for alternative investment has a market potential to grow to INR 1.50 lakh crores every year which is 10% of the financial savings by Indians.

“The asset classes that a High net worth individual (HNI) invests in are very different from the asset classes that a retail investor invests in. An HNI always targets ‘Alpha returns’ whereas retail investors struggle to achieve benchmark market returns. BetterInvest is breaking the barrier and solving the problem of lower returns or risky assets for many new-age small investors. Given the expanse of the ‘small investors market’, the expertise and the energy that the BetterInvest team brings to the table, I am quite confident of their growth,” says Mr. Suresh Krishn, the lead investor in BetterInvest.

According to a recent report, Retail investors’ shares in NSE listed companies reached an all-time high of 7.42%, as of March 2022, putting them in the drivers’ seat to direct the market.

About BetterInvest:

BetterInvest is an alternative investment platform that empowers retail investors with access to asset classes that were available earlier only to the HNIs. The start-up will be expanding with a series of alternative investment asset classes that will help retail investors to diversify their investment portfolio outside of the traditional asset classes such as deposits, equity, and gold, thereby enabling them to generate alpha returns.

https://betterinvest.club/

About the Founders:

Pradeep V S, Co-founder & CEO: Previously founded Herotalkies in 2014, a global Tamil OTT platform, before the entry of major OTT players in India. Scaled the business successfully across 70 countries and exited the same after acquisition by a leading OTT player (YuppTV) in 2018. Chartered Accountant and MBA from Indian School of Business (ISB).

Sedhumanikandan, Co-founder: Core team member of Herotalkies and spearheaded marketing, partnership, retention, and support teams. Brings distinctive foresight to the management of the firm. Strategically led political consulting firms at TN Assembly elections towards victory.

Sriram Anax, Co-founder: Ex- Vedantu. Experienced building products from scratch. Accelerated growth of a B2C product to a 100,000 user base. Previously founded Loot, a kids content app, and worked as a Product Manager in Logistics Intelligence platform – ClickPost.AI

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July 5, 2022
Mohit Jajoo, India’s first Developer to provide 100% Electric car charging, honoured with the Times 40 under 40 awards – Primex News Network

New Delhi [India], July 4: Jaipur-based realtor Mohit Jajoo, who is the first in India to provide electric car charging stations for over 400 cars at his luxurious residential project, was honoured with the Times 40 under 40 awards by the Times Group at an event in Westin, Gurgaon on June 30.

Mohit Jajoo, executive director and CEO of the leading real estate company in Rajasthan, Subhashish Homes, was felicitated along with other prominent personalities, including Indian Cricketer Rishabh Pant, at the Times 40 under 40 awards night in Gurgaon.

“We are the first real estate company in India to have 100 percent electric car charging provision for over 400 cars, pre-paid smart water meters, and highest per-acre water harvesting points,” said Mohit. “Our vision and mission are to make Shubhashish homes a digital-first company and enhance customer services and experience”.

Mohit, who is a serial entrepreneur, joined Shubhashish Group, which is his family business. Established in 1983 in Rajasthan, Shubhashish Group has expanded into various verticals such as wealth management, logistics, packaging and warehousing, and real estate. Mohit established Shubhashish Homes in 2020 under the guidance of his father, JK Jajoo.

A graduate in architecture from Malaviya National Institute of Technology in Jaipur, Mohit went to study abroad at the University of Oxford to excel in business and economics.

Shubhashish Homes has become a brand name in Jaipur with the launch of the Subhashish Geeta residential project under the leadership of Mohit Jajoo. The realty company has targeted sales of 2.25 lakh square feet in the current fiscal of 2022-23.

According to Mohit, the company plans to launch phase 4 of Shubhashish Geeta and looking to enter into a joint venture agreement for a land parcel in Jaipur for another residential project in the current fiscal.

A member of the executive committee of young Indians at the Confederation of Indian Industries (CII) Rajasthan chapter and chairperson of CREDAI Rajasthan and TIE, Mohit has been awarded the Young Achievers’ Award 2021, Best Emerging Entrepreneur of the Year Award in the Real Estate sector in 2022. His project Shubhashish Geeta has been recognized as the Smart Project of the Year at the 13th annual Estate Awards.

Shubhashish Homes registered 115% year-on-year growth in terms of square feet booked in 2021-22. Shubhashish Geeta project is spread on nine acres of land at Medical Hub at Mansarovar Extension in Jaipur. About 150 residents have already moved into phase 1 of the project.

“Our mission is to deliver the customers before the promised deadline, provide state-of-the-art infrastructure and amenities, a smart residential complex with quality construction,” said Mohit.

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July 4, 2022