Category: Business

  • India Witnesses Its First Educational OTT Platform with the Launch of Aagam

    Aagam provides an educational streaming platform to students of all ages and studying all curriculums, helping them watch, learn, and apply with utmost ease.

    Mumbai, July 31: OTT consumers in India can rejoice with the launch of a new streaming platform that would make them expand their watchlists. Aagam is the first educational OTT platform in India broadcasting content exclusively created for imparting knowledge to learners across the country. However, this OTT platform is designed to make the viewers scratch their brains and attain knowledge while being entertained.

    The platform aims at providing education to students of all ages through meticulously crafted web series and long-form educational content. Aagam has kept the portfolio of shows and movies limited to concept-specific educational content to maintain exclusivity in the industry.

    The OTT platform sets itself apart from its peers by tying up with the state government and reputed institutions in the education industry for imparting quality education to the viewers. Further, Aagam produces content that all students can consume, irrespective of their age and curriculum.

    The educational OTT platform has joined hands with leading educational institutions to provide consumers with their knowledge’s worth. On consistently scoring well in quizzes made available on the platform, Aagam provides students with scholarships of up to ₹ 12,000 at prestigious institutions. Rohit Jain, the founder & CEO of Aagam, believes that this initiative will strike the right balance between getting educated and consuming quality content. He says, “The popularity of streaming platforms in India has skyrocketed over the last few years. While there is a large audience to consume all kinds of content, the market lacked an OTT platform exclusive for educational content. The intention behind Aagam always was to produce and provide intellectually stimulating content for kids and adults alike without getting them distracted. On watching educational videos on major platforms, it is common for users to get tempted by recommendations that are not exactly relevant to the content they are consuming. Aagam is an attempt to create a virtual ecosystem that frees the viewers from all distractions.”

    Aagam takes production very seriously when it comes to broadcasting content on the platform. Since its launch, it has invited educators, writers, and filmmakers with concepts for educational web shows and movies. Whether the contributor is willing to grow their teaching business or get their show/movie produced, Aagam helps them produce quality content at the most economical rates and provides them with all relevant resources. To enhance the quality of its offerings, the OTT platform has tied up with a renowned Bollywood production house for creating content that fires on all cylinders.

    For more information about Aagam, visit their official website aagamedu.com or download the “Aagam” app from Google Play/iOS App Store.

    About Aagam

    Aagam is an OTT platform dedicated to creating and streaming educational content. Launched on the 28th of May, 2021, Aagam’s motto of “Watch, Learn, Apply” helps students of all ages consume educational content on the platform, connect with dedicated experts to enhance their knowledge, and assess the same by taking exams and quizzes on the topics learned. The OTT platform rewards the most consistent students with monthly scholarships and certificates. Aagam allows educators from across the country to get listed on the platform for reaching out to their audience.

  • Kingston Technology boosts server performance of Italy’s leading Data Centre company, Aruba.it

    Mumbai, July 31: Kingston Technology, a world leader of memory products and technology solutions, partnered with Europe’s leading Data Centre operator, Aruba.it to support their technological requirements and to enable them to continue offering the best-in-class hosting & mailing services to their ever-growing customer base. Kingston’s Data Center SSDs and Server DRAMs are being used to bring out the most compelling performance for Aruba.it.

    Aruba was founded in 1994 and is now a leading company in Italy for data center, web hosting, email, certified email, and domain registration services. Aruba has three data centers in Italy – two in Arezzo and Italy’s biggest technological campus near Milan, plus one coming soon in Rome – one in the Czech Republic and data centers partner infrastructure in France, UK, Germany, and Poland.

    Talking about the services provided by Kingston Technology, Mr. Diego Parasecoli, Manager of the Technical Operations Division of Aruba.it said, “We are able to use Kingston as part of our proposition because they match our customer’s requirements for quality and reliability. Our future goals are to continue maintaining the expansion and the growth of our services. Kingston is helping us do this by producing reliable memory and SSDs that utilize the hardware architecture that major producers (OEMs) are continuing to develop and bring onto the market.”

    Giving the best service to their customers is one of the most important aims for Aruba. They depend on the high level of support and flexibility from their hardware suppliers. It is key for Aruba to have a reliable memory manufacturer who they count on as an expert in their field. A partner that has extensive product knowledge, 24-7 technical support services, high-quality products, and fundamental for Aruba is the quick response service levels. Reliability and compatibility aspects are fundamental for their DC performance, but the most critical aspect is the scalability this allows them to respond to the needs and requirements of their clients on demand.

    “Kingston Technology is pleased to have partnered with Aruba for over 10 years. They are a well-established Data Centre brand across Europe. We have worked closely with Aruba over the years to ensure that we can support their technological requirements to enable them to continue offering the best-in-class hosting & mailing services to their ever-growing customer base.” said Kingston.

    In 2018 Aruba managed over 2 million domains, more than 7 million email accounts, 5 million PEC accounts, more than 130,000 physical and virtual servers. They looked after around 5 million customers offering hosting services, public and private cloud services, housing and collocation services, dedicated servers, digital signatures, digital preservation, e-billing, certified email, SSL certificates, and smart cards.

    Kingston can be found on:

    Facebook: https://www.facebook.com/KingstonIndia/

    YouTube: http://www.youtube.com/user/KingstonAPAC

  • A better way to fund your higher education in top global universities, colleges, or institutions only through YuGrow

    Bengaluru (Karnataka) [India], July 31: The cost of education in India is rising much faster than inflation, with most parents spending more than half their take-home pay on their children’s education, extra co-curricular activities, placing a significant burden on their family budget. It is estimated with the current scenario that the average cost of an MBA degree will be around 50-60 Lakhs (INR) until the year 2025, while the cost for an engineering degree will be around 25-30 Lakhs (INR) till the year 2025.

    With the impact of a rising inflation rate, the price tag associated with higher education is often a hefty one. Millions of Indian students face similar challenges in life. Unfortunately, the Covid-19 pandemic is making life even tougher for them with loss of family incomes, instability, and lack of future directions.

    YuGrow wants every meritorious, promising student to have the opportunity to learn and grow, be it through higher education or by securing a career in technology. Financial constraints must never be the reason for abandoning colleges and universities and accepting less in life than their true potential. The company offers a new approach to financial assistance for students in partnerships with global educational trusts and foundations.

    A new approach to funding higher education and career-building

    Private educational trusts and foundations, every year, offer financial aid worth millions of US Dollars as part of their social responsibility programs to meritorious but financially constrained students. YuGrow offers tech-enabled programs that plug the gap between deserving students and philanthropic organisations. Currently, the company has two unique programs – YuLearn & YuWork. These programs scale the process to secure financial aid to millions of students following its approach.

    YuLearn – Empowering Students To Become Scholars

    The focus of the YuLearn program is to advance the collective impact of scholarship providers and the scholarships they award. It is for the students willing to further their higher education in their choice of subjects and institutions. This scholarship test program follows the successful model established by the National Talent Search Exam (NTSE) of NCERT, India. Essentially, it motivates, evaluates, monitors talented and promising students, and helps trusts and foundations to administer scholarships and financial aid to selected meritorious candidates. Unlike others in the industry, this program does not cost tuition fees or charges before and after the scholarship. Students, irrespective of their past performance and limitations, can take the talent assessment test regularly conducted to secure funding to further their education. Financial supports are offered solely based on the scores on the scholarship test and are given directly to the candidate.

    YuWork – Shaping Future Talent

    This program is for all graduates and final year students (be it any stream or any percentage or any experience) who want to kick start their tech career. The demand for people skilled in emerging technologies is rapidly increasing worldwide. After passing the YuWork entrance test, students get an opportunity to a sponsored job-guaranteed upskilling training in emerging technologies. The FREE training involves live classes, industry projects, personal mentoring, and mock interviews to prepare students for the tech industry. Post completion of the training, the candidate is referred to most of the top companies based on their performance. YuWork has mentors from Google, Microsoft, Uber, etc. who will help the candidates to crack placements of top-notch companies.

    About YuGrow

    YuGrow is a social enterprise business that cares deeply about the state of education globally. The sole objective of the company is to EMPOWER & TRANSFORM students showing future promises. Being true to its social ambitions, the company does not charge money or tuition fees from already financially constrained students and their families, except a small registration fee. Its partnerships with various educational trusts and foundations make the programs viable.

    Scholarship tests and entrance tests to sponsored tech training programs are being conducted regularly. Please visit https://yugrow.org and check the upcoming scholarship programs.

  • Vieroots Launches Curcumin Latte, For Fighting Chronic Inflammation

    Bengaluru (Karnataka) [India], July 31: Vieroots Wellness Solutions, the innovative health-tech startup founded a year back, has launched a breakthrough formulation against Chronic Inflammation, which is increasingly being recognized by medical research as the common and root cause of various lifestyle diseases.

    Vieroots’ Founder, Sajeev Nair, a renowned biohacker, wellness evangelist, and bestselling author, said, “This is the first time that two of the most potent natural anti-inflammatory compounds – Curcumin of 95% purity & MCT Oil – have been combined to form a powerful yet safe formulation to strike at the root cause of lifestyle diseases like obesity, diabetes, hypertension, cardiovascular diseases, cancers, etc.”

    Researchers at Vieroots had worked for over 2 years to come up with this unique formulation, Curcumin Latte, which is doubly powerful and effective as it is a  2-in-1 formula that delivers Anti-Inflammatory and Anti-Oxidant effects in one easy to use the product.

    Vieroots Co-Founder & CEO Aditya Narayan said, “Our advanced technology has converted MCT Oil to powder form and also made Curcumin partially water-soluble so that you can make a delicious health beverage from its convenient sachet presentation. “

    The product is based on the emerging medical consensus that, unlike earlier thought, most lifestyle diseases have a common root and pathway, which is Systemic Chronic Inflammation (SCI). Explains Dr. Biju KS, Senior Medical Officer at Vieroots, “Whether it is cancer, heart disease, diabetes, digestive disorders, autoimmune disease, arthritis, or Alzheimer’s, it all starts with inflammation at the cellular level.”

    This discovery is called ‘The Inflammation Theory of Disease’ in medical research. While several factors can contribute to the development of inflammation, the main factor is an unhealthy diet. But says, Sajeev Nair, “Fortunately, it is also the easiest factor to correct, by avoiding inflammatory foods and including anti-inflammatory foods.”

    While many natural foods like fruits & vegetables have anti-inflammatory properties, certain natural compounds stand out for their exceptional efficacy in keeping chronic inflammation at bay or in control. Explains Sajeev Nair, “There are only certain natural compounds that are therapeutic-class molecules against chronic inflammation, and which are also safe for daily use.”

    However, simply ingesting the most commercially available Curcumin supplements & MCT Oil may not deliver the desired benefits in fighting systemic chronic inflammation. This is because of shortfalls in purity, dosage, and bioavailability.

    Vieroots has now filled this gap in the nutraceuticals market with Curcumin Latte. The company which formulates only scientifically validated supplements has designed this product to best harness the anti-inflammatory power of these proven compounds.

    Curcumin, which is the most important bioactive compound in turmeric, is arguably one of the most studied plant compounds because of its numerous health benefits. Multiple research studies at Western universities have identified the countless benefits of Curcumin against many lifestyle diseases which are mediated through its anti-inflammatory and antioxidant activity.

    MCT Oil is derived from Coconut Oil but is quite different from it due to the density of MCTs or Medium Chain Triglycerides. MCT Oil can jumpstart your body’s fat-burning processes, and that is why MCT-rich foods are the centerpieces of the recently popular ketogenic or ‘keto’ diet. However, to reap the full benefits of MCTs, you need to take the MCT-rich MCT Oil itself.

    VierootsCurcumin Latte ensures the bioavailability of Curcumin through the presence of Piperine (derived from black pepper) and MCT Oil, as Curcumin is best absorbed and utilized by the body along with fat.

  • Changing lives – the DirghAayuSetu App

    An app with unique services and facilities to access your doctors anytime, while on the go!

    July 30: Always working for the betterment of the medical services and the society at large, AICL has recently launched the DirghAayuSetu App and added another feather to its cap. This state-of-the-art futuristic application helps to create a better ecosystem for consumers to access the best healthcare providers, keep track of their health and improve their overall well-being.

    We believe in a world with minimal paperwork inspired by technology-driven updated digital medical records to facilitate better, quicker, and more efficient treatment.

    The primary focus of DirghAayuSetu is to help you effectively manage your and your family’s medical records methodically, with the seamless option of using devices like your smartphones from the comfort of your homes. This state-of-the-art digital healthcare platform allows you contactless interaction with your preferred doctors, enabled through our video consultancy platform. Additionally, you can also share your medical records with any of our wide array of empanelled doctors on the platform or even share the same with medical practitioners outside the platform via digital platforms like e-mail, SMS, or WhatsApp.

    The DirghAayuSetu Health Card will enable medical professionals to access your critical medical records in an emergency, thereby saving critical time when it matters the most.

    Enjoy the advantages:

    • View your medical history as a timeline.
    • Just take photos to add the prescription or medical report
    • Provide doctors the access to your specific medical reports.
    • Take a second opinion by sharing the documents outside DirghAayuSetu.
    • Chat or video call with doctors during any emergency.
    • Book appointments with your preferred doctors as well as indulge in high-quality video consultations from your smartphone.
    • Share your profile with your family members and allow them to access your medical records from anywhere in the world.
    • Create and manage accounts for your kids and parents with your own number.
    • Monitor the progress of family members by reviewing their reports.
    • Be environmentally conscious by saying no to redundant paperwork.

    Toll-Free – 18002678881 for more info visit at https://dirghaayusetu.com/

  • Sunhearrt Group & Ajanta Oreva Group create History by Forming JV for India’s Biggest Vitrified Tiles Plant

    Samakhiyali (Gujarat), July 30: Tiles have become an integral part of every home, every office, and every space that you can imagine as tiles make an enormous impact and the way your interiors look. The Indian Tile industry ranks in the Top 3 in the World in Tile manufacturing and grows at a steady 15 percent per annum. Sunshine Tiles Company Pvt. Ltd., a well-established and popular company in India, owns the “Sunhearrt brand”. And the astounding journey that the latter has had, Sunhearrt has become the 6TH youngest brand in the Indian ceramic industry today. Sunhearrt brand’s product portfolio is very diverse and with products being manufactured entirely in India. The brand is, in fact, synonymous with “Make in India” and the “Vocal for Local” initiative of the PM’s vision. Sunhearrt has maintained its position as the number one exporter in the Indian ceramic industry for consecutive five (5) years and proudly donned the status of the first three-star export house in India. And it is the quality assurance and product innovations that, the products of Sunhearrt brand companies, last year’s annual turnover has crossed the target of Rs. 639 crore, even in the current pandemic situation and overall slowdown.

    Mr Bhudarbhai & Mr. Jaysukhbhai

    Mr. Bhudar Bhai– Chairman Sunhearrt Group shares, “It is a proud moment for all of us, and this decision is important, to match up to the demand of the international markets. This collaboration is a testimony to the saying, “United We Stand”, and thus, with this joint venture with Ajanta Oreva Group Lead by Mr. Jaysukh Bhai Bhalodia and our mammoth plant at Samakhiyali, Gujarat; we are beginning our new journey to create history in the Indian Tile Industry.”

    Salient features of the Plant and some key highlights are:

    • A separate legal entity will be formed as Sunshine Vitrious Tiles P Ltd, which sells its product under the brand name of Sunhearrt brand.
    • The plant will be operational as the first largest plant in the Indian ceramic industry in a total area of 99 acres.
    • The plant will use the latest machinery to produce 51,000 square meters of glazed vitrified tiles per day.
    • A total of three production lines will be fitted in the plant periodically, the first of which will be operational in a period of six months from today.
    • The plant will have a total investment of Rs 270 crore in a phased manner and is expected to generate annual revenue of Rs 399 crore.
    • The main objective of setting up this plant will be to cater to the export market.
    • This plant will provide employment to the people, directly and indirectly, as per the estimates shown below. Several members belonging to the families of those people will get their livelihood through this plant.

    This plant will provide direct employment to over 750 people, including around 576 labourers, 100 semi-qualified staff, 50 qualified staff, and 24 office staff and professional talents.

    Indirect benefits include:

    Goods – To meet the production demand of this plant, every supplier of raw materials, consumables, and the utilities required by the plant will be developed, which will indirectly provide jobs to many people.

    Services: In order to meet the demand for production of this plant, agencies will be developed to provide services such as transport, banking, etc., to the plant, which will indirectly provide jobs to many people.

    The plant will contribute to India’s GDP by way of GST & Forex inflow.

    Thus, keeping the dream of our Hon’ble Prime Minister, Shri Narendrabhai Modi, to build India through the paramount motto of ‘Sabka Saath – Sabka Vikas’ in mind, the Sunhearrt Group has embarked upon the path of development. With this vision in mind for the future, we are determined to move forward in a way that takes care of the development of all our stakeholders. Shri Bhudar bhai further added that “Sunhearrt Group” will make phase-wise Investment in Tiles, Sanitaryware and Bathware. The company target to achieve Rs. 1000 crore turnover in next 3 year and Rs.1500 crore turnover in next 5 year.

  • Futre Store Launches India’s Exclusive AI Technology Robo for Children

    Pune, July 30: Futre Store powered by V.C.U. Business Solutions Private Limited launches an integrated robot for children. The mini quick-witted robot, Talkbo Mini, empowers children from kindergarten to high school with substantial communication and general knowledge competency.

    The language-developing robot’s focal point is on devising children for the future millennial world. This is the breakthrough, the parents need for their children; yet another constructive companion to discourage unnecessary usage of smartphones and television which creates the dopamine effect.  All the content imparted by the exceptional robot is taken up from Jolly Kingdom’s language courses to interact and avoid the feeling of loneliness.

    From expanding children’s interpersonal skills to instilling Trinity English language and grammar, Talkbo Mini can aid your child to master reading and vocabulary. It also focuses on educating phonetics for the right pronunciation, developing number, and alphabet writing skills. The robot is multi-lingual. It can effortlessly understand Chinese, Mandarin, and English.

    Talkbo Mini is equipped with an inbuilt sensor. The sensor assists the robot to smoothly watch images and interact accordingly. The voice of this exceptional robot as well as its display is mounted on the robot’s helmet. You can have a conversation with Talkbo mini just by saying, “Hi”. It seeks to illuminate them to think with more reason and logic. For this purpose, the robot hosts constructive Q/A sessions, discussion, and sing-along sessions.

    Talkbo Mini’s finest feature is the premier robot’s eyes. His compassionate and intricately designed eyes are fully interactive. All the activities are done through the robot’s incredible eyes. They will persuade children to learn and communicate faster.

    The robot aims to develop a phenomenal personality and mindset from a very young age. It encrypts and protects child’s data safely. It promotes feelings of companionship, vivacious learning style, and does much more as they get along.

    Talkbo Mini won the “Outstanding AI System Award” back in 2019. It was accredited as the award winner of Hongkong Digital Brand. It makes the ultimate companion for children between 3 to 12 years of age. With advanced AI technology software, it makes the absolute cost-effective solution.

    The CEO of Futre Store, Mr. Riyaz, has always been brainstormed by technology. From AI, Machine Learning, to Cyber Security, he has been persuaded to research further by its innovative framework. Shortly, after completing his Masters in Information System Management from the US, he stepped his foot in the business.

    The visionary entrepreneur started his IT Company in Dubai. His growing interest in AI technology persuaded him to launch futuristic products. Then, one thing led to another, and finally, he launched the Futre Store. With a hopeful aim, his company launched an array of unique and revolutionary products. And Talkbo Mini is just a single glimpse of their true potential.

    V.C.U. Business Solutions Pvt. Ltd. is a famous global business solutions company that serves clients in India, United States, Muscat, Dubai, and Doha. Futre Store has been consistent in launching top-notch products. They have cool LED T-shirts, LED Caps, trending party gadgets along with smart wearables. You can get these wearables for a price as low as ₹999 in the special 999 section.

    Futre Store also has a wide range of water-resistant and waterproof products. Some of their best-selling products include neckbands, ear pods, and bulldog-shaped speakers amongst other devices. If you are looking for rain-proof products that will best suit your adventurous lifestyle, you will find them here.

    Talkbo Mini tops the list of best-selling items when it comes to Futre Store. If you desire your child to flourish with strong roots; if you want them to grasp concepts faster and acknowledge them with more clarity; then, exclusive AI Robot, Talkbo Minican be your positive intent’s one-stop solution. Talkbo Mini is exclusively available in India through the Futre Store.

    Check out the products on their website: https://futre.store/

  • Gizmore Launches Smartwatch GIZFIT 910 with built-in speaker and handsfree calling and expands its fitness devices range.

    New Delhi, July 28:  Gizmore, India’s leading smart accessories & audio brand has launched the latest addition to its smartwatch segment – GIZFIT 910. This masterpiece comes with Full Touch HD Resolution with a built-in speaker for Bluetooth calling and music.  Apart from keeping you connected and entertained, this device works as your personal health coach by keeping a track of your important health parameters like Blood Oxygen SpO2 levels, heart rate, etc.  It looks premium with its bold metallic body, unlimited faces, IP68 water resistance feature, and much more.  With a long battery life and multi-sports mode, it is a go-to device for those who love to keep themselves fit. The biggest USP of this product is the calling function via speakerphone which is very convenient while on the go and music plays on the watch which is comfortable while driving and at home.  Another USP is the GPS tracking VIA app which is very convenient and required while running or cycling.

    Product Highlights:

    Product Name

    GIZFIT 910 – Smart Watch

    Product Features

    1.3’’ IPS full touch display

    BT Handsfree calling

    Dynamic Health Tracking

    Working time: Up to 3 days (15 days without calling function)

    IP68 water resistance

    Metallic premium dial

    Health tracker – SpO2 & Heart Rate, Sleep Monitor

    Multi-sports mode

    In-built speaker

    Magnetic Charger

    100+ Watch faces

    Interchangeable straps

    Long lasting battery

    1 Year Limited Warranty

    Inaugural Offer (INR)

    Rs 4299 in offline and online (MRP Rs 5999/-)

    Speaking on this new launch, Mr. Sanjay Kalirona, CEO-Gizmore said “We are happy to bring yet another fitness watch with advanced features yet killer pricing. Our fitness range has been well accepted by Indian Consumers in the past and we are forever committed to up the game every time we bring a new product in the category.  It’s a complete package in itself and we are confident of it being a huge hit.’

    About Gizmore: Gizmore a leading accessories brand in India specializes in accessories under all categories- Home, Mobile, Laptop, IoT, Audio, and Fitness among others. Gizmore has its roots in ZAZZ Technologies Pvt. Ltd. The company is continuously moving forward with a mission to bring smart accessories, audio, fitness, and lifestyle products accessible and within the reach of everyone. It has now gained a Pan – India Reach having its presence at 10000  offline stores 500 + LFR stores, covering more than 150 towns and available both online and offline.  Zazz Technologies, the parent company of Gizmore is ISO 9001: 2015 QMS Certified Company.

    Recently the brand has tied up with Indian Cricket by taking on-ground visibility for T20 – India Vs Srilanka Series.  The company also sponsored Mrs India Worldwide recently and got hugely noticed.

    For more information, kindly visit www.gizmore.in

    Facebook / Instragram / Twitter – @GizmoreIndia

  • Ankita Goyal receives the Startup Women Entrepreneur of the Year Award.

    Surat, July 29: Ankita Goyal, Co-founder of Fashionova Design Studio LLP & Institute of Design and Technology (IDT), has been awarded the Startup Women Entrepreneur of the Year award by the South Gujarat Chamber of Commerce- SGCCI.

    Ankita firmly believes that academics and industry need to go hand in hand for a thriving career in Design in today’s age. As a result of her impressive business acumen, IDT and Fashionova both have gained national and international recognition for their innovation in the field of Design.

    IDT has also gained the appreciation of Prime Minister Narendra Modi through acknowledgment in Mann ki Baat. Former Textile Minister Smriti Irani has personally appreciated it on multiple occasions.

    Ankita Goyal, Co-founder, Fashionova Design Studio LLP & Institute of Design and Technology

    Ankita Goyal was also selected for the Women Startup Program, launched by NSRCEL at IIM Bangalore and supported by Goldman Sachs, some of the most prestigious organisations worldwide.

    IDT has become a prominent name in the fashion industry with more than ten centres across India and constant appearances in leading fashion events internationally. Its affiliations with leading fashion schools in Dubai and Italy make it an attractive choice for Fashion aspirants.

    Ankita Goyal also says, ” We started Fashionova with an aim to provide a platform for young designers to enter the industry and directly meet with the industry experts which also helps the Industrialists to get a large pool of creative minds under one roof. This makes an apt combination between IDT & Fashionova to bridge the gap between aspiring designers and the industry.”

  • Generic Pharmasec Ltd. Successfully Executes an Order from Reliance Group

    Jamnagar/Surat (Gujarat) [India], July 29:  In line with the Company’s strategy to extend Point of Care Diagnostic footprint by focusing on Channel and Dealers network and thereby enhancing its sales turnover, BSE listed M/s Generic Pharmasec Limited (BSE: 531592) has successfully executed order from Reliance Group for upgrading Point of Care Diagnostics by installing Abbot Point of Care I-Stat Blood Analysers at their group hospitals namely, Sir H. N. Reliance Hospital at Mumbai, Reliance Foundation Hospital at Jamnagar, Reliance Industries Hospitals at Bharuch and Surat.

    The Company is in dialogue with Reliance Group for further orders and implementation for their Group hospitals at various other locations.

    Earlier, the company had also entered into an agreement with Abbott Point of Care (APOC) Inc, the medical & diagnostics devices division of Abbott, the world’s 8th largest Pharma Company, for the distribution, marketing, and promotion of the entire range of products by APOC in India.

    The agreement would increase the annual diagnostic tests supplied by Generic Pharmasec Limited by more than two-fold to upwards of 1 million tests annually. It would also improve the Product Margin on the Abbott Point of Care products by Generic Pharmasec by 2.5% which is almost 50% higher than current margins.

    Generic Pharmasec Limited would focus on creating high-value propositions for all hospitals in India for all their Critical Diagnostic Requirements. To Increase the footprint in the country & improve access to Critical Diagnostic Solutions in Tier-2 & Tier-3 towns, Generic Pharmasec Limited would appoint 15 new sub-distributors over the course of the next 24 months in such identified towns across the country.

    The Company aims to increase i-STAT devices penetration by at least 1,000 additional hospital set-ups in the next 24 months by creating long-term strategies for Marketing & Promotion with this unique partnership with Abbott Point of Care Inc.

    Incorporated in 1992, Generic Pharmasec Limited started as a manufacturer and trader of organic and inorganic chemicals, dyes, and pigments. Since 2018, the Company is engaged in the business of buying, selling, and distributing all kinds of pharmaceutical, medicinal, and medicated preparations. The company has decided to shift its core competence to the lucrative medical and diagnostics device segment. Headquartered in Mumbai, the company plans to rapidly expand to all the four major metros within the next 12 months and increase its product portfolio under the said segment over the period of time.