Category: Business

New Delhi [India], July 26: Spice Grill Flame (SGF) India, braved the pandemic and how! SGF recently launched new outlets, increased hiring, and supported its employees.

Launched in 2015 as a single outlet, SGF has successfully run outlets in most of the major cities today, with 6 newly opened branches within the last 2 months. While others struggled to stay afloat and laid off staff, SGF managed to increase work capacity and pitched in towards recovery of the economy by generating employment. It was SGF’s top priority to get all the staff fully vaccinated and all outlets sanitized regularly and effectively. Ensuring covid19 protocols are followed and all precautions are taken has further enabled the organisation to work efficiently.

This has been possible because of a versatile menu with over 100 dishes, quality staffing, great service, and delicious vegetarian food. The development of meat substitutes in the form of quality soy products has been the cherry on top ensuring health and taste during the pandemic.

The 6 newly opened outlets are situated in Sonipat (Haryana), Kundli (Haryana), Hisar (Haryana), Karnal (Haryana), Kalkaji (New Delhi), and Lajpat Nagar (New Delhi). 2 more branches are coming soon in Bareilly (UP) and Jhajjar (Haryana). Each outlet has employed a minimum of 6-7 people as staff members.

The association briefed that the quality of service and welfare of the staff is of prime importance to the firm. SGF aims to make lip-smacking delicacies accessible, available, and affordable to all foodies out there. At the same time, ensuring sanitation and safety is essential and non-negotiable for the organization. The firm has launched discounts and deals for vaccinated individuals in order to encourage everyone to get vaccinated and as a contribution to the fight against coronavirus.

“The aim is to not just sustain but to maintain: the quality, the goals, and the success streak. We are optimistic and hopeful about the future, while we remain prepared to face any unforeseen adversity” Mr. Kewal Ahuja, founder, Spice Grill Flame.

Launched in 2015 by Kewal Ahuja, Spice Grill Flame (SGF), SGF is every foodie’s dream come true. The SGF team’s firm belief in their tagline, “One cannot think well, love well, sleep well if one has not dined well,” is truly visible and as a result, they are the best players in the vegetarian food market not only based on taste and quality but also affordability. With more than 54 outlets spread across the country, SGF is soon to become a household name.

To manufacture and supply critical aviation components for some of Boeing’s most advanced products.

Will enable skill development and job opportunities in advanced manufacturing and precision engineering in Telangana

Hyderabad (Telangana) [India], July 26: AZAD Engineering has won a contract from Boeing to manufacture and supply critical aviation components and parts for the global aerospace company’s products. The contract will also enable AZAD Engineering to reinforce its efficiency, reliability and deliver greater value to its customers.

“We are proud to work with Boeing. The contract is a testament to our commitment to quality, precision, and collaborative culture. Without a doubt, the cooperation between AZAD Engineering and Boeing is a milestone in the growing aerospace ecosystem in Telangana,” said Rakesh Chopdar, Owner and Managing Director, AZAD Engineering.

AZAD Engineering has the capability to manufacture complex and super-critical components and machined parts for the turbine and aerospace industry. AZAD’s technology enhancements over the years and continuous culture of quality and industrial safety have made it a trusted partner for customers across the globe. AZAD will begin delivering the critical components including hydraulic and mechanical fittings to Boeing from Q1 2022.

“This is an important step in our commitment to the government of India’s Atmanirbhar Bharat vision. As a company with over seven decades of presence in India, Boeing continues to support the development of indigenous aerospace and defense capabilities in the country,” said Ashwani Bhargava, Director, Supply Chain Management, Boeing India.

Industrial partnerships augment capabilities and skill development and lead to identifying new ways to drive innovation. Recently, Azad Engineering announced its plan to set up a second manufacturing facility in Hyderabad with an investment of $80 million over the next 36 months. This will develop a precision engineering cluster, creating job opportunities for highly skilled people in Telangana to leverage and grow the existing aerospace ecosystem.

About AZAD Engineering

Established in 2008 by first-generation entrepreneur Rakesh Chopdar, Azad Engineering is a world-class manufacturer of highly engineered, complex, and supercritical rotating components for niche turbine and aerospace industry used for Power Generation and Aircraft OEMs. Years of combined experience and relentless pursuit of economical solutions to complex and critical manufacturing challenges have positioned Azad as an industry leader with a clear monopoly in India & catering to the world, Azad is still the ONLY qualified rotating component manufacturer in India for several high-end technology turbines to many OEM’s. Azad over the last few years has focused on securing qualifications and today stands qualified for all models and frames for its client base making it the only qualified partner for its product line from India. A typical qualification process lead time is typically 3-3.5 years for a new entrant, Azad’s focus on qualification has not hindered their healthy CAGR growth of 15% since its inception.

Azad, an end-to-end solution provider, has established itself as a one-stop partner for reputed global power generation & Aerospace OEMs. The company expects to deepen its relationship as a preferred partner and continue to enjoy the flagship position with a new facility coming up over the next 18 months.

Earlier in the month of June’21, Azad Engineering had successfully closed its first round of funding of USD 20 Mn from DMI Finance Pvt. Ltd, a Non-Banking Finance Company (“NBFC”) founded in 2008 whose core businesses include wholesale finance.

With a mission to put India on the global radar, Azad Engineering has challenged the current mindset around manufacturing in India to establish India as a one-stop world-class facility & is keen to be the torchbearer of Indian specialized manufacturing for all the end-to-end needs of a global OEM. He envisions transforming the entire manufacturing industry using digital manufacturing and Industrial AI, right from the design process and production floor to the supply chain and administration.

Mumbai (Maharashtra) [India], July 24: Bloomers has come up with amazing news for makeup enthusiasts in India. This can be safely termed as a revolution in the space of drugstore brands. They are launching an indie brand, Colours Cosmetics that will serve the customers through local pharmacies and marts. This looks like a promising avenue for makeup lovers because the brand aims to offer a wide range of products encompassing everything from foundations to lipsticks.

They aim to bust the misconception that drug store makeup is low in price and inferior in quality.

The estimated value of the cosmetic market in India was USD 13191.23 Million in FY2020. However, many people are still not comfortable splurging exorbitant amounts on luxury brands. Rightly so; when you can get similar results and quality in drugstore brands, it is only wise to choose affordability over the luxury tag. What is more? These brands are easily available at your local pharmacy and supermarkets.

However, it is often a challenge to determine which brands offer great value in addition to the attractive price tag. Most makeup consumers are on the hunt for a drugstore brand that prioritizes the needs of the customers and offers quality similar to high-end brands. Despite the existence of multiple cosmetic brands, there is a gap in the market. Only a few brands can cater to the needs of the industry. If industry experts are to be believed, the launch of Colours Cosmetics may help bridge this gap.

Moreover, Colours cosmetics is already creating a buzz with its selection of high quality, well-researched and effective beauty ingredients. These ingredients are gentle to the skin and work to improve its quality. The manufacturers have taken all skin tones into account and come up with a shade card that includes almost all hues from the colour wheel. Now that is a brand that the cosmetic industry needs. High-quality products, gentle ingredients, superior effects, affordable prices, and an inclusive approach.

Rumors have been doing rounds that their social media handles are flooding with messages enquiring about the next product drop. Well, whenever that will be, we hope it exceeds the expectations users have pinned on them. It is time for us to wait and watch if this will be the next revolution in the beauty industry.

Mumbai (Maharashtra) [India], July 24: AIF is a privately pooled investment vehicle that collects money from private investors, and usually includes private equity, hedge fund, venture capital, angel fund, etc. Investors who want to diversify their portfolio can choose Alternative Investment Fund to grow their wealth. Traditionally, alternative asset classes have been dominated by institutional investors, family offices, and ultra-high net worth individuals (UHNIs), but of late many more have shown their interest in the segment as it has shown its trajectory growth.

AIFs make for lucrative investments and many a time its returns are mindboggling with over 100x.Covid-19 has also invariably changed the investment patterns. An increase has been witnessed in allocations to alternative investments. According to the latest data available with market regulator SEBI, the cumulative net investments made by AIFs at the end of March 2021 stood at Rs 2-lakh crore against Rs 1.53-lakh crore at the end of the previous fiscal.AIF’s can be great portfolio diversifiers and help mitigate risks, generate passive income as they offer safer yields, and to some extent tax-efficient.

Darwin Platform Group of Companies under the visionary Leadership of Mr. Ajay Harinath Singh, Chairman (In Pic.), a lineage of Lava (Son of Lord Rama) with massive interest in the areas of Retail, Infrastructure, Logistics, IT, Refineries, Shipping, Automobile, Mining, Power and Pharma along with Mr. Munindra Kumar, DG CCI India and with the active participation of retired senior-most bureaucrats and Industry veterans from a varied background like World Bank, Digital Transformation, Financial Inclusion, Agritech, G2C, etc. launched  AIF (Alternative Investment Fund) called DEURASIA to take the vision of Hon. PM Modi’s vision of enabling Startups in various sectors and contribute toward the 5 Trillion USD economy.

DG, CCI India, retired senior-most bureaucrats and Industry veterans will contribute only to raising the Fund through AIF with the active participation of Financial Institutions, UHNI, Family Offices, Sovereign Fund, Multilateral Agencies, Government Agencies, and IFC.

The raised amount will be invested into Startups with specific sectors – Retail, Fintech, Agritech, Logistics, Digital Transformation, and Healthtech besides other path-breaking ideas.  The expected investment is expected to yield over 10x return and the investment committee will ensure the investment will be path-breaking for the overall socio-economic development in the sectors.

The global startup economy remains large, creating nearly $3 trillion in value, a figure on par with the GDP of a G7 economy. Seven out of the top 10 largest companies in the world are in technology — the highest concentration of any industry sector among the top global companies and 2019 saw close to $300 billion in venture capital investments around the world.  India is home to the third-largest Startup ecosystem and over 54 Unicorns.

Incubators and Accelerators (I/A) played an important role in this growth by mentoring start-up founders, nurturing ideas, providing technical support, helping them generate funds, and acquiring new customers. The Group is collaborating and initiating over 15 Incubators and Accelerators in this financial year making it one of the most varied portfolios in the country as it sync with our vision of opportunities for all.

Indian startups raised $7.8 billion in the first four months of 2021

Global investors see growing opportunities in the country’s startup scene. The nation of 1.4 billion people has seen the rapid adoption of smartphones in recent years, the explosive growth of inexpensive internet services, and a new generation of ambitious entrepreneurs. Looking to empower over 5 Lakhs Farmers through IT-driven initiatives and Market linkages with Logistics enablement, the group is making inroads in the sector to tap its potential besides over 10000 retail outlets creating over lakhs of employment.

Covid19 has desperately made us think for the affordable Healthcare system in countries catering to the remotest part and giving access to the technology-driven affordable Healthcare with best-in-class features drawn from the various part of the globe and integrated for the local access and advantage. Group is already into the pharma segment and moving leap and bound to be the global leader in the sector.

Under the CSR activities, the group contribution is widely accepted by Industry veterans, Governments, and People at large as it syncs with the group vision of sharing knowledge and wealth.

New Delhi [India], July 24: At a time when more people are learning about crypto assets and investing in them, clear regulatory guidelines around virtual currencies will boost investor sentiment, said industry experts.

“At Zebpay, we have seen over five times increase (year-on-year) in the number of users from last years. This is despite the lack of clear regulation around crypto,” said Avinash Shekhar. Co-CEO at ZebPay.

“Innovations are happening around crypto worldwide. India has the potential to take a leading role and build the next trillion-dollar companies. Banking support and clear regulations can accelerate this process and let domestic entrepreneurs play a leading role in the development of this technology,” he said.

Crypto exchange WazirX witnessed 18,900% growth in volume ever since the Supreme Court quashed the banking ban in March 2020. It currently clocks a monthly volume of $6.2 billion with a user of over six million, showed data from the company.

“With approximately 1.5 crore Indians holding crypto assets, crypto is still in the early stage of the technology breakout,” said Nischal Shetty, CEO, and founder at WazirX. “Today’s crypto valuations are based on the fact that crypto has only 3% of the internet population. There’s a huge number of people waiting to enter this space.”

On the prevailing regulatory uncertainties and lack of regulatory framework, Siddhart Acharya, a leading litigating lawyer practicing in the Supreme Court of India, Delhi high court, and Delhi district courts, said, India has a massive talent pool and blockchain and cryptocurrency can be regulated while functioning seamlessly only when the regulators have a bullish approach on the potential on the crypto.

On the recent developments, Siddhart Acharya said. The Reserve Bank of India came up with a clarification dates May 3, 2021, titled “Customer Due Diligence for transactions in Virtual Currencies” in order to classify its stand on the infamous circular of 6^th April 2021 which was declared ultra-vires by the Hon’ble Supreme Court in Internet and Mobile Association v/s Reserve Bank of India case.

“It was clarified that banks can no longer cite the circular on virtual currencies in case of their refusal to offer such products to customers and that the lenders must adhere to local rules, which are quite exclusionary,” said Siddhart Acharya. “The Central Bank, in its circular dated 6^th April 2018, had prohibited banks from dealing in cryptocurrencies or offering related services to customers. The legality of cryptocurrency is an aspect which needs to be carefully understood as there is a difference between being banned and unregulated.”

Companies dealing in virtual currencies are seeing a large influx of users that are not just trying out trading but also exploring bitcoin SIP, other products, trying decentralized products, researching more about tokens, according to Gaurav Dahake, founder & CEO at Bitbns.

“We expect clear guidelines from regulators which would help the investor sentiment get better as they would feel protected. The regulatory agencies have been forthcoming and studying how other countries are doing it,” said Gaurav Dahake.

The way forward, said Siddhart Acharya, is that “There is a need for banks and financial institutions to be more agile and understand the requirements of the market.
The banks must lend support to the virtual currencies and adopt transparent and efficacious ways to conduct their due diligence. The notification n no way is a signal that the regulatory agency would exercise leniency towards the virtual currency and not much can be gathered from it but there is definitely an indication that it would consider reassessing the situation and potentially recommend constituting a new study group to formulate further strategies,”

For more details: https://sjain.io/

New Delhi [India], July 22: With the first, second, and now speculations of the third wave of the pandemic hitting on our doors, the businesses have no option but to function digitally for survival. And the most important aspect of a strong digital presence is CONTENT.

Content has always been the KING, and under no circumstances, it is going to pass on the rule to any other technique. Content marketing strategies have been evolving with time and change is the law of nature. It is always the survival of the fittest and if you want to survive, you need to keep updating and evolving.

“The building, its infrastructure, and design might keep changing; however, the base remains the same. Similarly, the way how content is being used may keep evolving, however, the importance of content remain constant,” says Prakash Mishra, Founder, and CEO of Drive Digital and DigiHunts Academy. The term “New Wave” may seem daunting, not particularly in this case. With “New normal” establishing our daily routines, Prakash Mishra gives insights about the next wave of content marketing strategy 2021.

Why You Need a New Content Marketing Strategy

The next wave of content marketing strategy is all about creating an agile strategy. Your strategy should be able to make smart and fast moves, produce a high level of content, publish it when, where, and how it is required. The post-pandemic marketing period focuses on the change in consumer behaviour. The rule – “Be where your customer is” has mended a little. The new rule is – “Be where your customer is and give what they need.”

Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, talks about why you need a new content marketing strategy in 2021.

1.    Build Communities:

With the focus on personalised marketing in the post-pandemic era, building a community with the help of your content is going to take your business to next level. Even with limited resources, building content communities can help expand your reach.

2.    Live Webinars and Videos:

With events taking the virtual form, the best way to share your content and create brand awareness is going live on social media channels, sharing videos, and organising live webinars. It is a good way of educating the audience about your company, share emotional experiences with them, hear their needs and build a personalised relation with your audience.

3.    Improve Content Experience:

Just like the user experience on the website, it is important to provide a good content experience as well. Imagine what impact it will leave on the audience if the moment they land on your blog page and they are hit by pop-ups, ads and they leave. The point here is, the user experience with the content is as important as how the content is interacting with the audience.

4.    Use AI-Powered Content:

The rise of AI content has been in the talks for quite some time now. Content strategists are using AI-based tools like Contentyze, API GPT-3 to create powerful and optimized content. These tools analyse the data, create captions and summaries, and also write up full content. AI-powered content is the next big thing and you should start planning from now to reap its benefits in the future.

Include these trends in your content marketing strategy for 2021 to stay a step ahead of your competitors and be the fittest to survive in the already saturated world,” says Prakash Mishra.

Banaskantha (Gujarat) [India], July 22: Banas Dairy, a lifeline of cattle farmers and farmers of Banaskantha district, is accelerating towards its development journey at rocket speed by achieving a turnover of Rs 12,982 Crore in the year 2020-21. The business of this dairy is better than some other companies like Zomato, Swiggy, cab service aggregator Ola spread across the country but still not able to generate similar turnover. On the contrary, inspire of Banas dairy being located in just a single district of Gujarat and associated with about 4,50,000 families engaged in animal husbandry, is still able to better them. The annual turnover of Banas Dairy was more than Rs 9,808 Crore in 2018-19, which increased to more than Rs 12970 Crore in 2019-20. Banas Dairy has achieved an annual turnover of more than 12,982 crores in the current year i.e. 2020-21 thereby surpassing all its previous own records. The turnover of the dairy in the year 2013-14 was Rs 4,687 Crore which has increased to more than 12,982 crores in the year 2019-201. Moreover, this year Banas Dairy has broken its own record of last year by processing 67.96 lakh liters of milk daily.

The Turnover of last 3 years

• 2018-19: More than 9,808 Crore
• 2019-20: More than 12,970 Crore
• 2020-21: More than 12,982 Crore

The annual turnover figures of Banas Dairy are increasing every year at a fast pace. Due to the hard work of the shepherds of the district and efficient administration of Banas Dairy, they are progressing and the milk producers of the district are moving towards becoming financially viable. Last year was full of challenges due to the Covid pandemic and farmers and shepherds in the district had to face many difficulties in their daily life but through efficient administration, Banas Dairy doubled the income of the cattle farmers by giving the best price of milk to the cattle owners aiding their development. The annual turnover figures of Banas Dairy indicate the fact that Banas Dairy is moving towards creating a new unparalleled history in its growth journey.

Check out more information about it at https://www.facebook.com/ShankarChaudharyBJP/videos/1556102568058428

Mumbai (Maharashtra) [India], July 22: Established in 2004, Mumbai-based Riyo Advertising, which stands for Reliable, Innovative, Young, and Optimistic, has successfully completed 17 years in the business of press Advertising and has emerged as one of the Premier Advertising Agencies in the country. On this special occasion, Riyo advertising gives heartfelt Thanks to all and especially to their Clients and adds Digital Public Relations service in its portfolio.

So far, Riyo Advertising has provided a whole bouquet of Newspaper Advertising Services and has allowed clients to Book Newspaper Ads instantly across categories such as Real estate, Recruitment, Automobile, Business, Obituary Remembrance, Thanksgiving, Public Legal Notices, DRT, Insolvency Notices, etc. The agency’s wide network allowed it to deliver publishing solutions in over 200 English and vernacular newspapers across India.

Riyo’s Instant and reliable services have helped them in working with many corporates using print media to promote their brand in rural and urban markets. The agency’s clientele includes MSME, Industries & Organisations, Listed companies, Startups, Entrepreneurs, Educational Organisations, Chartered Accountants, Advocates, Builders, Developers and Realtors, Co-operative Organisations, Health care Companies, Pharma Industry, leading Research Firms, Marque private companies, and government entities.

Narendra Bhanushali, CEO, Riyo Advertising, explains that “After completing studies in Mass Media, my goal was to get into the business of advertising wherein catering service as per customer’s need and interest will be the key priority instead of only focusing upon earning profit. We started with a small, rented office with one computer in the year 2004 and since then, even after going through many ups and downs, because of our principals and these loyal clients, Riyo continues to grow with success even after 17 long years. Our cordial relationship and timely payment with the publication houses has helped us to get good discounts which are still passed on to our loyal clients. A million thanks to all our amazing clients, it was due to their continued support and trust in our firm; without which it would have been difficult for us to move ahead successfully. The journey has been amazing overall. It has helped us to gain rich experience along with market insights.”

Apart from print media, promoting products and services through online media is the need of the hour. Considering market requirements, we are now planning to expand services through digital public relations activity in which we will help our clients to reach the target group in a better and cost-effective way. Public Relations exercise in terms of space cost ratio is far cheaper than advertising and yields immeasurable credibility. This will support our client’s business to strengthen more on the online and print media and grow higher in the coming times.” He added.

“Today we have a good setup, 360-degree business running facilities where all the operations can be done with ease for employees and create seamless client benefits business growth plan, so they grow consistently with our advertising and public relations services. We are planning to provide cost-effective Digital Press Media Releases, Arranging Interviews of CEO, Vice President in selected Online / Offline Mediums, Covering Product Launches, Corporate Events & Trade Shows.” Mr. Bhanushali further added.

For more information, kindly visit: www.riyoadvertising.com

New Delhi [India], July 21: The name, Neel David Katwal, rose to prominence when its bearer became the first Nepali internationally acclaimed hairstylist. He even bagged a world record in 2008 after successfully delivering perfect haircuts to five women in just 25 minutes, all the while being blindfolded. However, the road that led this name to such popularity and fame, hasn’t been a smooth one at all.

Neel lived in a small village called Laxmipur in Jhapa, Nepal. As a boy, he was a dreamer who aspired to become a fashion designer someday. After his 12th, he tried hard to pursue his studies in fashion design abroad. But fate had other plans for him. His application for a visa was turned down seven times. Despite such hindrances, the boy didn’t lose hope. It was certainly divine intervention that led him to a British citizen, David Vinall. The man’s heart went out to the young boy’s plight. It was with his help and under his guidance that Neel got to study fashion design at IIFT, South Delhi. Sometime later, quite surprisingly, Neel shifted his focus towards hairstyling, something he had never dreamt about. Then there was no turning back.

Neel trained in Thailand, London, and learned from an Oscar-winning make-up artist, Christine Blundell. Soon afterward, he wished to start his career in his homeland, Nepal. However, he was faced with a severe challenge as there was no unisex salon run by Nepalis at that time. Emerging victorious once again, Neel launched the first outlet of his own salon in a small, 250 sq ft enclosure in a mall in Kathmandu on the 9th of June 2006. It also happened to be his godfather, David Vinall’s birthday. The Salon was inaugurated by a renowned Nepali actress, Bipana Thapa.

Neel David’s salon, which started off as a mere 250 sq ft outlet, has flourished intensely over the years to become an international brand, in Nepal and India, today. In 2008, Neel launched his first salon in India in Siliguri, West Bengal. The brand’s fame has grown ever since, leading to a chain of more than 50 salons operating under its name. It has numerous projects lined up for future ventures in Hyderabad, Jammu, Pune, and even in China. At a minimum investment of 25-45 lakhs, Neel David’s Franchise offers the establishment of varied models of salons ranging from 700-3000 sq ft in terms of area.

As his vision expanded, Neel launched the Neel David’s International Academy to educate students, transforming them into professional hairstylists and beauty & make-up artists. There are around 10 academies currently functional under the brand name. Numerous passouts from the academy have found themselves esteemed jobs in India, Nepal, Dubai, Qatar, Bahrain, Australia, London, the USA, Portugal, Bhutan, and so on. Some of them even own salons and academies. In the month of November, this year, Neel David’s International Academy will announce franchises all over India offering opportunities to establish academies at a minimum investment of 15-35 lakhs in areas ranging from 800-2500 sq ft. Besides all his business ventures, Neel David endeavours to work for the welfare of society. He reaches out to countless underprivileged youth every year, providing them with free training and secures job placements. He is going to launch The Neel David Foundation in 2022, which will train 100-200 such students in hair, beauty, and make-up annually in Nepal and India. Neel David’s International Academy has recently collaborated with Maiti Nepal, one of the largest organizations in the country founded by CNN awardee Mrs. Anuradha Koirala, to work towards the empowerment of girls and women alike. At present, Neel David’s Salon and Academy has been successfully providing employment for more than 1000 people and aims to recruit over 5000 men and women by 2025.

Business Mint recognized the efforts put in by Neel David. The jury was highly impressed by his unique ideas and decided to present him with the Inspiring Hairstylist of the Year – 2021 Award.

Founded by brothers Anmol and Alancrit Bohre, the firm is set to expand its offerings to six by launching three more electric scooters till Diwali.

Bhopal (Madhya Pradesh) [India], July 20: Bhopal-based Enigma Automobiles, a leading manufacturer of electric scooters, is poised for its next phase of growth as it launches new models to capitalize on the growing awareness and adoption of electric vehicles in the country.

Enigma Automobiles, which accounts for 30% of the electric vehicle market in its home base of Bhopal, ended the financial year 2020-21 with a turnover of Rs. 5 crores and is eyeing to triple it to Rs. 15 crores this year.

“We are seeing a growing acceptance of electric scooters across sections of users as an environment-friendly and cost-effective means of travel within cities. We are on track to close this financial year with revenue of Rs. 15 crores,” said Anmol Bohre, founder, Enigma Automobiles.

The firm is planning to expand beyond Bhopal to other cities in Madhya Pradesh in the coming months. It presently offers three models of electric scooters – Crink, GT-450, and Ambier – and has plans to launch three high-speed scooters before Diwali. While the immediate focus continues to be on Madhya Pradesh, Enigma also has plans to expand to other states in the near future.

Anmol, a computer engineer by profession, founded Enigma Automobiles along with his brother Alancrit in 2015. The spirit to do something about India’s dependence on oil imports, as well as fatally high pollution levels across several Indian cities, is what led the two brothers to foray into the business of electric scooters.

“The initial days were tough. Two youngsters talking about setting up an electric vehicle company, and that too in an agrarian state like Madhya Pradesh wasn’t the most convincing proposition for investors or customers. It was a daunting task to educate people about electric vehicles in those days,” recalled Anmol.