Category: Business

New Delhi [India], October 8: A wedding is more than an event—it’s an intimate collection of emotions, memories, and fleeting moments that deserve to be immortalised. Shaadista specializes in luxury wedding photography and cinematic videography, turning each celebration into a timeless visual story. Every frame captures the beauty, warmth, and authenticity that make each couple’s journey unique.

With an ever-growing portfolio of over 500 weddings and ceremonies, Shaadista has earned a reputation for elegance, artistry, and emotional depth. From intimate family functions to grand multi-day celebrations, every story told through Shaadista’s lens feels personal, heartfelt, and everlasting.

Capturing Emotion Through Art

At the heart of Shaadista lies a simple yet powerful belief — emotion is everything. Beyond conventional poses and orchestrated scenes, the team focuses on real human connection: a quiet glance, a burst of laughter, the tears of joy shared by loved ones. Each photograph and cinematic sequence is designed to preserve the truth and tenderness of those moments, allowing couples to relive their day exactly as it felt.

Shaadista’s photographers and cinematographers combine storytelling instincts with technical mastery. The result is a signature Shaadista style—refined, cinematic, and emotionally resonant.

Personalised Wedding Storytelling

Shaadista, a portfolio brand of Jeheranium, draws on a broader creative foundation that spans media, music, and storytelling. This ecosystem allows Shaadista to merge artistic excellence with emotional depth, delivering weddings that feel both cinematic and personal.

Every couple’s journey is treated as a one-of-a-kind story. From the first consultation to the final delivery, Shaadista ensures that each film and photograph reflects the couple’s individuality. It’s not just about documenting moments—it’s about crafting memories that feel alive, personal, and timeless.

Services Designed to Capture Every Moment

Shaadista offers a complete suite of creative services that redefine luxury wedding documentation:

• Wedding Photography – Artistic and candid frames that celebrate love, style, and detail.
• Wedding Videography – Cinematic storytelling through high-definition visuals and rich sound design.
• Pre-Wedding Shoots – Curated sessions that capture chemistry and character before the big day.
• Destination Weddings – Expertly executed photography and videography that adapt seamlessly to diverse cultures and settings.

Each project is crafted with care, ensuring that visual beauty is balanced with emotional storytelling. For Shaadista, true luxury lies not in extravagance but in authenticity and depth.

Artistry Meets Technology

Behind every emotional frame lies impeccable craftsmanship. Shaadista employs cutting-edge technology — from drones to advanced color grading and audio design — to deliver a cinematic experience of international quality. Every detail, from lighting to composition, is handled with precision while preserving the organic charm of real emotions.

The post-production process emphasises authentic enhancement over artificial alteration. Every film and image feels polished yet real, allowing the natural warmth of the moment to shine through.

Crafting Timeless Memories

Every Shaadista project is treated as a legacy in motion. The team’s mission is to turn fleeting wedding moments into timeless works of art. Whether through a still photograph that holds emotion in silence or a cinematic film that moves the heart, Shaadista ensures that each story is preserved beautifully and truthfully.

In every frame, Shaadista captures not just how a wedding looked—but how it felt.

Vision Behind the Brand

Guided by the principles of creativity and emotion, Shaadista embodies the philosophy of its parent house, Jeheranium. The brand’s approach to weddings combines artistic precision with heartfelt storytelling, creating experiences that feel deeply personal and timeless.

The creative vision flows from Jishant Malik, artist and entrepreneur, and founder of Jeheranium. His philosophy blends intellect, artistry, and emotion, shaping Shaadista into a wedding brand that prioritises elegance, authenticity, and emotional resonance.

Head Office: 5th Floor, Wing-A, Statesman House, Barakhamba Rd, Connaught Lane, Barakhamba, New Delhi – 110001
Website: www.shaadista.com
Parent Brand: www.jeheranium.com
Instagram: instagram.com/shaadistaofficial

Shaadista – A Portfolio Brand of Jeheranium
Because your love deserves to be remembered beautifully.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Jaipur (Rajasthan) [India], October 7: KRN Heat Exchanger and Refrigeration Limited (NSE – KRN | BSE – 544263), One of the prominent manufacturers and exporters of aluminium/copper fins, copper tube heat exchangers, water coils, and condenser and evaporator coils, today announced a significant step in its expansion journey.

Its wholly owned subsidiary, KRN HVAC Products Private Limited, has signed a Business Transfer Agreement (BTA) with Sphere Refrigeration Systems Private Limited (SRSPL) to acquire its Bus Air-Conditioning division.

Under this agreement, KRN HVAC will take over all operations, assets, and employees associated with SRSPL’s Bus Air-Conditioning business. Upon completion, the division will be fully integrated into KRN HVAC’s operations, expanding the company’s product portfolio across the transport and mobility cooling segment and contributing to the company’s growth in revenue, profitability, and market reach in the coming years.

Strengthening the Growth Platform

• This acquisition marks an important milestone in KRN’s strategy to build a diversified HVAC business portfolio catering to industrial, commercial, and mobility applications.

• The Bus Air-Conditioning segment represents a growing opportunity area, driven by increasing demand for passenger comfort, energy efficiency, and sustainable cooling technologies in India’s rapidly modernizing transportation sector.

• By integrating SRSPL’s proven expertise in bus climate control systems with KRN’s robust manufacturing capabilities and engineering know-how, the company aims to unlock strong synergies in design, production, and distribution.

About the Promoters of Sphere Refrigeration Systems Pvt. Ltd.

Mr. Sandeep Singh, Founder and Director of Sphere, brings more than 25 years of experience in Auto HVAC and refrigeration. With a diploma in Automobile Engineering and a post-graduate qualification in Business Administration, he has led sales and service operations across the Asia-Pacific region and previously held key roles at Ford India and Spheros Motherson. His leadership has been central to Sphere’s growth, combining technical expertise with strong business vision and customer focus.

Mr. Pramod Verma, Director and founding member of Sphere, holds a degree in Mechanical Engineering and an Executive Master’s in International Business. With over 30 years of experience in HVAC and refrigeration, he has worked with industry leaders such as Cryopump, Blue Star, Caryaire, and Spheros Motherson. His strength lies in blending technical depth with strategic business acumen, contributing to sustainable and globally competitive growth.

Mr. Sukhdev Singh, is a seasoned technocrat with over 36 years of experience in the HVAC and refrigeration industry. A graduate in Automobile Engineering, he has held leadership roles across renowned organizations such as Sanden, Spheros, Zanotti, and Bergstrom. As one of the founding members of Sphere, he has been instrumental in driving design innovation, production excellence, and strategic business development in the bus and automotive air-conditioning space.

Together, these three industry veterans have built Sphere Refrigeration into a respected name in the automotive HVAC segment, known for its technical excellence, quality standards, and innovation-driven culture.

Comment on development Mr. Santosh Kumar, Chairman & Managing Director of KRN Heat Exchanger and Refrigeration Limited said, “This acquisition marks an important step in KRN’s continued growth and diversification. The addition of Sphere’s Bus Air-Conditioning business strengthens our presence in the automotive HVAC segment and supports our goal of becoming a complete solutions provider across industries.

We warmly welcome the Sphere team, led by Mr. Sandeep Singh, Mr. Pramod Verma, and Mr. Sukhdev Singh, whose expertise and commitment to innovation align perfectly with our long-term vision. Together, we look forward to building greater value, scale, and technological leadership in the HVAC domain.”

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Noida (Uttar Pradesh) [India], October 7: Vatika Business Centre (VBC), India’s premium provider of serviced offices and co-working spaces, has announced the launch of its newest centre at Bhutani Cyber Park in Noida’s Sector 62. Spread across 28,500 sq. ft., the facility is strategically located near the metro station, offering businesses unmatched accessibility and convenience.

The new centre reflects VBC’s commitment to creating modern, flexible, and fully serviced workspaces that cater to the evolving needs of start-ups, enterprises, and global corporations alike. With thoughtfully designed interiors, scalable office options, and premium amenities, the Noida centre provides a vibrant environment for productivity and collaboration.

Speaking on the launch, Shashank, CEO, Vatika Business Centre, said: “Noida is rapidly emerging as a key IT and business hub, and Sector 62 is at the heart of this growth. Our latest centre underlines VBC’s vision to provide best-in-class workspaces that combine flexibility, design, and convenience, helping businesses thrive in an ever-changing market. We appreciate the collaboration with the Assets Xperts team in delivering a fully furnished, plug-and-play workspace that reflects our design vision and operational standards. Their expertise ensured a seamless execution, allowing us to create a world-class facility for our clients.”

Commenting on the collaboration, John Thomas, Managing Director of Assets Xperts, added: “ Fitout costs are heavy on any flex business, and the huge CAPEX requirement at every centre makes it tough for its business growth and expansion. As Asset Managers, we at Assets Xperts ensure a perfect solution for such space occupiers and provide fully furnished space built to suit for the flex operator or any other conventional office space seekers. I am thankful to the VBC team for trusting us and for working alongside us in making this beautiful facility a reality.

With 15 centres across 8 major cities, including Delhi NCR, Mumbai, Pune, Hyderabad, Chennai, and Bengaluru, Vatika Business Centre today manages over 0.4 million sq. ft. of space and 4,000+ seats. Since its inception in 2004, VBC has been trusted by more than 200 corporates for its premium fit-outs, ergonomic designs, and commitment to client satisfaction.

This expansion strengthens Vatika Business Centre’s position as one of the leading players in India’s fast-growing co-working industry, and marks another step in its ambitious growth journey.

About Vatika Business Centre: Vatika Business Centre (VBC) offers premium serviced offices, co-working spaces, meeting rooms, and virtual offices. With over 20 years of expertise, VBC provides flexible and fully managed workspace solutions tailored to the needs of modern businesses.

About Assets Xperts: Assets Xperts is a new-age Asset Management Company which specialises in commercial real estate. Having managed some exclusive office spaces across NCR, the company is a go-to place for any corporate/tenant for their customised office requirements. The Indian co-working sector continues to witness robust expansion as enterprises, startups, and even large corporations increasingly opt for managed office solutions over conventional leases. With the co-working industry valued at USD 1.94 billion in 2024 and expected to grow at a CAGR of 7.4%, India is quickly becoming one of the most dynamic coworking markets globally, projected to reach USD 3 billion by 2030.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], October 6: When international students come to the U.S., their attention often centers on adjusting to academics and navigating cultural differences, making entrepreneurship seem out of reach. For Ramya Tulasi Dega and her co-founder Swetha Maadugula, both from Hyderabad, Telangana, who were pursuing their master of sciences in Entrepreneurial Leadership from Texas A&M University, their journey as immigrant students became the inspiration for creating a nonprofit focused on wellness and mental health.

In 2023, they launched Healing Circle USA, a nonprofit born from lived experience and the urgent need to provide mental health resources for students and young professionals. As immigrant founders, they understood the cultural stigma surrounding mental health and the additional challenges international students face — isolation, stress, and lack of accessible support.

Their story challenges the narrative of what it means to be an international student. Rather than being passive participants in their education, they stepped forward as changemakers, proving that young people, even in unfamiliar environments, can build organizations that serve thousands.

Since its inception, Healing Circle USA has reached and impacted countless young people across the U.S. and globally and has positively impacted more than 2000 young people directly through their wellness services. The organization has been recognized in the Roam College Weekly Newsletter, which reaches over 1,900 subscribers and more than 26,500 international students worldwide, highlighting the profound influence of its programs. Through workshops, wellness events, community-building initiatives, and advocacy campaigns. Healing Circle USA has been selected as an Aggie founder’s project for MGMT 680: Business & Corporate Strategy and MGMT 466: Strategic Management courses at Mays Business School, Texas A&M University. Healing Circle empowers students and young professionals to prioritize mental health, cultivate resilience, and embrace holistic well-being.

The founders, Ramya Tulasi Dega and Swetha Maadugula, have also expanded Healing Circle’s impact through participation in the Eforall Business Accelerator Program, gaining critical skills in scaling social ventures. Additionally, the organization was recognized as one of 15 changemaking projects worldwide under the MindForward Program by UNLEASH and RIVET, reflecting its global potential and innovative approach to youth mental health and wellness.

Healing Circle USA’s growth reflects the resilience of its founders and their lived experiences in the mental health field. Through campus workshops, strategic partnerships, and community events, they are breaking down barriers and making wellness inclusive. Their journey is a reminder that immigrant stories are not just about survival — they are also about leading with purpose, creating impact, and shaping the future of mental health advocacy.

Healing Circle USA Instagram page: https://www.instagram.com/healingcircleusa/

Ramya Instagram page: https://www.instagram.com/ramyatulasi.co/

Ramya LinkedIn page: https://www.linkedin.com/in/ramya-tulasi/

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Mumbai (Maharashtra) [India], October 7: India’s Premier 3D Graphy Engineering & Medical Expo returns at the prestigious Indian Institute of Science (IISc), Bengaluru, bringing together industry leaders, government bodies, academic institutions, innovators, and start-ups driving the evolution of 3D technology in India. The 5th edition of 3D GEM will be held on 9–10 October 2025 at the J. N. Tata Auditorium, IISc, Bengaluru, serving as a pan-sector platform for 3D solutions in engineering, industrial manufacturing, aerospace, energy, medical, dental, and research domains.

With the theme “Democratising 3D Technology through Education & Research to Benefit All”, 3D GEM aims to accelerate adoption of 3D solutions across medical, dental, industrial, and research sectors, enabling localised, cost-effective, and scalable innovations for India.

With backing from leading industry associations and government bodies, including the Ministry of Electronics & Information Technology (MeitY), Government of India, as an Associate Government Partner, 3D GEM promotes indigenous manufacturing, frugal innovation, and Make in India initiatives.

Key sponsors and partners include:

• STPL 3D – an indigenous 3D printer manufacturer recognised by MeitY, supporting Make in India initiatives across sectors
• Orthotech India – offering “Head to Toe” customised 3D printing solutions for healthcare
• Hexagon and Autodesk – global leaders in 3D software and simulation

The event will host 18 exhibitors and expects over 568 delegates from hospitals, academia, industry, and start-ups, creating a high-impact knowledge and networking platform.

Event Highlights

• Live Demonstrations & Exhibits: 3D applications across surgery, dental, orthopaedics, prosthetics, aerospace, energy, and industrial prototyping.
• Workshops: Certification, simulation, and lab setup training for institutions, MSMEs, and start-ups.
• Dedicated Tracks: Tailored sessions for medical colleges, hospitals, industrial organisations, educators, and innovators.
• Panel Discussions: Focused on healthcare innovation, engineering,  industrial adoption, additive manufacturing, 3D simulation, and frugal innovation.
• Networking Sessions: Connecting innovators, policymakers, and practitioners to accelerate scalable 3D adoption

“India doesn’t need to catch up to global 3D benchmarks; we can define our own by creating scalable, frugal, and high-impact innovations,” said Dr. Shibu John, Founder & CEO, 3D Graphy LLP and Secretary General, 3DPERA.

Distinguished Keynote & Speakers Line-up

The Bengaluru edition features an esteemed panel of industry, academic, and government leaders:

• Dr. Sankha Dip Das, Scientist, MeitY – Keynote Speaker
• Dr. Kishora Shetty, Associate Technical Fellow, Boeing
• Dr. A. Manjunath, Scientist “G”, DRDO GTRE
• Mr. Sathisha C.H, Senior Scientist, GE Aerospace Research
• Dr. T Ram Prabhu, Joint Director, CEMILAC, DRDO
• Dr. Satyam Suwas, Dean, Mechanical Sciences, IISc Bengaluru
• Dr. Girish Rao, General Secretary, Association of Oral and Maxillofacial Surgeons of India
• Dr. Govindaiah Yatheesh, President, AHPI Karnataka, Vice President & Unit Head, Apollo Hospitals
• Mr. Sushant Banerjee, Vice President, Orthopaedic Implant Manufacturers Association, Founder, Orthotech India
• Dr. Sonal Asthana, Lead Consultant HPB & Liver Transplant Surgery
• Dr. Mahesh Kappanayil, Professor, Paediatrics & Paediatric Cardiology, Amrita Hospital, Kochi

3D Graphy LLP offers an end-to-end 3D ecosystem — from awareness, training, lab setup, consulting, to platform creation. Through initiatives like 3D GEM, the organisation connects innovators, educators, and implementers to scale 3D adoption beyond metro cities, impacting medical, dental, industrial, academic, and MSME sectors across India.

Event Details:
October 9–10, 2025
J. N. Tata Auditorium, IISc, Bengaluru
www.3dgraphy.in/3d-gem

About 3D Graphy LLP
Since its inception, 3D Graphy LLP has been focused on democratising access to 3D printing, scanning, simulation, AR/VR, and visualization technologies in India. With a multi-sector approach spanning medical, dental, industrial, research, and academic domains, the organisation drives capacity building, consulting, and ecosystem development, empowering innovators and industry to leverage 3D technology at scale.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Srinagar (Jammu & Kashmir) [India], October 6: Sarveshwar Foods Limited (SFL | BSE: 543688 | INE324X01026), one of India’s leading agro and organic FMCG companies, today announced the securing of a significant export order worth ₹ 266 million from Delaware, USA’s Agri Services & Trade LLP, Singapore, through its Wholly Owned Subsidiary Green Point Pte. Ltd, Singapore.

This marks the third significant export order received by the Company for exports over the past two months. The cumulative value of the earlier two export orders stands at ₹960 million, taking the total export order value to ₹1,226 million (INR One Thousand Two Hundred Twenty-Six Million only) within this short span.

These developments reaffirm the Company’s growing global presence and the consistent demand for its high-quality rice and agri-based products in international markets. The execution of these orders is expected to be completed in a phased manner over the next few months and will contribute meaningfully to the Company’s revenue and profitability.

The Company remains committed to further strengthening its export business and delivering long-term value to all stakeholders.

Expanding Global Presence

The new order demonstrates Sarveshwar Foods’ rising strength in overseas markets and reinforces its position as a trusted partner for global buyers. With a heritage of over 130 years and a commitment to quality and sustainability, the Company continues to deepen its international footprint.

Trusted Quality Standards

Sarveshwar Foods’ credibility in global markets is supported by international certifications such as ISO 22000:2018, USFDA, BRC, Kosher, NPPO USA & China, and NOP-USDA Organic. Its diverse product portfolio across branded and organic categories is well accepted by consumers worldwide who value authenticity and responsible sourcing.

Sustained Growth Momentum

This latest achievement follows the recently secured ₹ 266 million international contracts. The Company has a consistent growth trajectory, a strengthened financial base, and a clear focus on becoming a renowned name in the food and FMCG sector

Commenting on the development, Mrs. Seema Rani, Director- International Business, Sarveshwar Foods Limited, said: “We are pleased to announce this export order from USA’s Agri Services & Trade LLP, which further strengthens our international business. The continued confidence of global partners reflects the trust we have built through consistent quality, reliability, and long-term commitment.

As demand for authentic Indian food products grows worldwide, we see this as an opportunity to expand our reach and deepen our presence in key overseas markets. Our focus remains on sustaining this momentum, strengthening relationships with international partners, and driving the continued growth of Sarveshwar Foods as a renowned name in the food and FMCG sector.”

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

New Delhi [India], October 6: Tourism Finance Corporation of India Limited (“TFCIL”) is pleased to announce that its Board of Directors, at its meeting held on October 6, 2025, has accorded in-principle approval to enter into an exclusive term sheet with Cosmea Investment Holdco Private Limited (CIHL) for the proposed acquisition of 100% shareholding of Cosmea Investment Private Limited (CIPL), together with its specified wholly owned subsidiaries, step-down subsidiaries, and trusts (“Target Company”).

The transaction will be executed through a dedicated special-purpose vehicle (SPV) or affiliate of TFCIL to be incorporated for this purpose.

The Target Company has established a strong presence across diverse financial services verticals, including:

• Stock Broking & Commodity Trading
• Wealth & Portfolio Management
• Investment Advisory & Distribution Services
• Alternate Investment Funds (AIF)
• Asset Reconstruction and Recovery

Strategic Significance for TFCIL

This proposed acquisition represents a transformational leap in TFCIL’s long-term strategy to evolve into a full-spectrum financial powerhouse. By integrating Cosmea’s ecosystem, TFCIL is positioning itself to capture opportunities across India’s rapidly expanding financial landscape — from lending and wealth management to alternative investments and asset reconstruction.

“TFCIL is entering a new era of scale, strength, and strategic depth,” said a senior company person.

“This acquisition underscores our intent to build a diversified, high-growth financial platform that competes at the top tier of India’s financial-services space. We are not just expanding — we are transforming.”

Next Steps

The proposed transaction is subject to customary due diligence, execution of definitive agreements, and necessary regulatory approvals. TFCIL will continue to make disclosures in accordance with applicable laws as material developments occur.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Ahmedabad (Gujarat) [India], October 6: Jay Ambe Supermarkets Limited (BSE – 544514), one of the fastest growing organised retail chains in Gujarat, continues to expand its footprint with a mega 9,500 square foot store in the Mansa city, Gujarat, under its brand name ‘City Square Mart’.  Company has recently completed its Rs. 18.45 crore public issue and is listed on the BSE SME Exchange on 17^th September 2025.

Highlights:-

• The new City Square Mart in Mansa is 9,500 sq. ft. and will offer over 20,000 products. The store aims to serve Mansa City and 40+ nearby villages.
• The company received an overwhelming response for its Rs. 18.45 crore IPO, listed on the BSE SME in September 2025.
• The company operates 17 stores across Gujarat
• For FY25, company reported total income of Rs. 47.40 crore with Y-o-Y growth of 41%. Net profit increased 77.4% Y-o-Y to Rs. 2.75 crore in FY25.

Conceptualised as a one-stop haven for the entire family, the store brings together an extraordinary variety under one roof from FMCG, groceries, dairy, and frozen products to apparel, footwear, crockery, household essentials, toys, and handcrafted items. Boasting over 20,000 products and an everyday minimum 6% discount, City Square Mart promises to transform the way residents of Mansa and more than 40 surrounding villages shop, delivering unmatched convenience, value and choice in a single vibrant space.

Mr Jignesh Patel, Managing Director, Jay Ambe Supermarkets Ltd, said, “The store promises to redefine the shopping experience for residents of Mansa and nearby villages. Mansa City holds huge potential, and this store embodies our commitment to offer a wide choice, consistent value and a seamless shopping experience for everyone. Set to open before Diwali, this store is strategically timed to capture the festive season—arguably the largest retail opportunity of the year. It aims to drive sales, amplify brand visibility, and establish a strong footprint in Mansa City and its 40+ neighboring villages in Mansa Taluka, Gujarat. Notably, it will also be the first and largest organised retail store in Mansa City.”

The public issue of the company had received an overwhelming response from the market and was subscribed over 64 times, with the Retail investor segment receiving bids for over 71 times, and the HNI segment received bids for 110 times. Company’ share price is currently trading at Rs. 163 per share, 108% rise to issue price of Rs. 78 per share.

Incorporated in 2020, Jay Ambe Supermarkets Limited is engaged in the business of trading of FMCG material, grocery, Home Textile, Home Décor, Cloths, or Apparels, Toys, Gift Articles, Footwear and other household items, via supermarkets. The company operates retail marts through a franchise model, allowing franchisees to sell products under its brand name in exchange for an initial fee and annual licensing fees. City Square Mart, a brand of Jay Ambe Supermarkets Private Limited, started in August 2018 in Kudasan, Gandhinagar. In six years, it expanded to 17 stores across Gujarat.

For the year ended March 2025, company reported total income of Rs. 47.40 crore, a rise of 41% as compared to the total income of Rs. 33.41 crore reported in FY24. Net Profit of the company for FY25 was Rs. 2.75 crore, 77.4% higher as compared to net profit of Rs. 1.55 crore reported in FY24. As of March 2025 company reported healthy Return on Equity and Return on Capital Employed, which stood at 26.07% and 24.12% respectively.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

New Delhi [India], October 6: Actress and entrepreneur Mouni Roy has been named brand ambassador for Ivana Jewels, a lab-grown diamond jewellery brand. To mark the partnership, Ivana has released its first television commercial with the campaign line “See it. Wear it. Believe it,” focusing on style, confidence, and self-expression.

The film avoids technical claims around lab-grown diamonds and instead highlights aspects like design, individuality, and the personal joy of jewellery. Shot in a behind-the-scenes format, it shows Mouni Roy rejecting scripted lines and urging viewers to “see for yourself,” emphasising Ivana’s design approach.

Ayushi Jindal, co-founder of Ivana Jewels, said: “MouniRoy represents the modern woman who values authenticity and individuality, which are also the values at the heart of Ivana Jewels. With this campaign, we want to focus on what matters to customers: jewellery that feels personal and is easy to wear. Mouni’s journey from television to films reflects the confidence and style our brand stands for, making her the right choice as we expand across India.”

The association is aimed at younger jewellery buyers who prioritise individuality over tradition. With Mouni as the face of the campaign, Ivana hopes to balance glamour with authenticity and connect with both aspirational and everyday consumers.

Ivana Jewels, based in Surat, is expanding its presence across India with a wider product range and more personalised services. The brand is targeting modern consumers adopting lab-grown diamonds as a sustainable, design-driven choice.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.