Category: Business

New Delhi [India], March 29: The Indian toy industry is a vibrant and rapidly growing business, but it is also one of the most regulated industries, particularly in terms of safety and quality. This requires overcoming challenges in terms of innovation, hard work, and unrelenting commitment to compliance. For Kitoy, a pioneer in foam toys, greatness in product safety and educational content has been a driving interest.

The Entrepreneurial Journey

Kitoy’s founding is a story of innovation and determination. Founders Kartik Jain and Shishir Pawar were brainstorming the concept as they prepared for their master’s at SP Jain in Dubai. They pitched the concept of fusing toy-making and sustainability—recycling foam to produce eco-friendly, safe, and innovative toys—during a startup competition.

The highly supportive reaction to their concept gave them the energy to implement it. Kitoy was launched in less than one year, and it filled an enormous void in the Indian toy market. The co-founders felt the paucity of good quality, non-toxic, and educational foam toys and their desire to make a difference in the way children play resulted in a business that embodies safety, learning, and sustainability.

Adherence to Safety and Quality

BIS certification placed stringent requirements on Indian toy makers. Kitoy stepped up to the challenge by maintaining the highest possible safety standards in all its EVA foam toys. The firm strictly adhered to testing guidelines, collaborated with certified testing centers, and continued to enhance manufacturing processes to accommodate evolving regulations. Through the usage of non-toxic materials and rigorous quality audits, Kitoy has gained the trust of parents, educators, and retailers.

Innovative and Interactive Products

The key to Kitoy’s success is its dedication to creating toys that are learning and play tools. Its best-known product is the “Weigh N Play” math balance game, a tool that educates children on addition and subtraction using interactive play. This revolutionary toy has been well-loved by parents and teachers alike for combining learning and play in a perfect way.

Aside from “Weigh N Play,” Kitoy has launched a series of foam toys, such as sword and shield sets, playmats, and India world map puzzles. The items have fascinated parents and children alike for their safety, durability, and interactivity. Emphasizing creativity and mental growth, Kitoy keeps transforming play into an engaging learning experience.

A Sustainable Vision

Environmental sustainability is the business philosophy of Kitoy. While EVA foam is recyclable by nature, Kitoy has gone one step further by reducing waste during production and recycling the leftover material into new toys. This green approach is a reaction to the increasing demand for green toys and is an additional guarantee of ethical production by the company.

The toy industry is fast shifting towards STEM and sensory toys, and Kitoy is looking at the potential of foam toys in the emerging market. With the focus on sustainability, the company is looking to use more environmentally friendly materials and develop robust recycling programs in the future.
Vision for the Future

Within the next five years, Kitoy hopes to be a household name in India, and its name synonymous with learning, safety, and creative foam toys. Kitoy hopes to also expand its product lines, increase its market share, and continue to be the market leader in terms of safety and sustainability. “We want Kitoy to be the first name that comes to parents’ minds when they are looking for toys that not only entertain but also learn and grow,” states the founder.

Guidelines for Prospective Toy Manufacturers

For anyone interested in entering the toy industry, Kitoy’s tale is a lesson. The entrepreneur’s own advice is simple but powerful: prioritize innovation. Rather than imitating other individuals’ products, young entrepreneurs must attempt to produce toys that are safer, more educational, and more innovative.

“Compete, but do something worthwhile,” he exhorts. Emphasizing quality, regulatory compliance, and innovation, creative toy makers can carve out a niche for themselves in this competitive but rewarding business.

Conclusion

Kitoy’s story is an illustration of how kids’ play, kids’ learning, and sustainability can be blended together to create meaningful products for children. From shattering regulatory hurdles to spearheading green practices, the organization has set a benchmark in the Indian toy industry. With its firm focus on safety, learning, and sustainability, Kitoy is shaping a future where toys are not only a tool for play, but for learning, growth, and environmental care.

To learn more about Kitoy, visit their website at kitoycreations.com or follow them on Instagram at @kitoy_creations

You can explore and purchase Kitoy products on Amazon

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Mumbai/ Amaravati (AP) [India], March 28: ArcelorMittal Nippon Steel India (AM/NS India) today announced the beginning of the acquisition of a land parcel in Anakapalli district, Andhra Pradesh, as part of its plans to set up a state-of-the-art integrated steel plant in Rajayapeta. The initial payment for acquiring the land has been made, and possession is expected soon, paving the way for the company to commence work on the greenfield project.

With proposed initial capacity of 7.3 MTPA, the project reinforces AM/NS India’s commitment to contributing to India’s national ambition to reach 300 MTPA crude steel capacity by 2030 and strengthening domestic manufacturing in line with the ‘Atmanirbhar Bharat’ initiative.

Hon’ble Chief Minister of Andhra Pradesh Shri N. Chandrababu Naidu, said, “We welcome ArcelorMittal Nippon Steel India to Andhra Pradesh and are committed to providing all requisite support to ensure its success. This mega steel plant will not only create substantial employment opportunities but also foster socio-economic development for the communities and beyond. This project aligns with our vision of transforming Andhra Pradesh into a leading industrial hub.”

Mr. Lakshmi Mittal, Executive Chairman, ArcelorMittal, said: “This investment in Andhra Pradesh deepens and broadens our presence in Indian steelmaking and takes us all closer to Viksit Bharat. This is a proud moment for all at AM/NS India, and Andhra Pradesh; together we hope to make a meaningful addition to India’s growing stature as a pre-eminent force in global manufacturing.

Mr. Aditya Mittal, Chairman, ArcelorMittal Nippon Steel India and CEO, ArcelorMittal, said, “Our investment today is the first step in an exciting plan to build a world-class steel plant in Andhra Pradesh that strengthens our contribution to India’s long-term steel manufacturing ambitions. We thank the Government of Andhra Pradesh for its steadfast leadership and shared commitment to a project that will create jobs and sustainable economic and societal value for local communities, the state and India.”

Highlights:

• Reinforces commitment to support nation’s crude steel capacity goal of 300 MTPA by 2030
• Land possession expected soon, to pave the way to commence work on the greenfield project

Chairman of the task force for generating 20 Lakh jobs in AP & Hon’ble Minister of IT & HRD Shri Nara Lokesh welcomed the move and reiterated commitment of Government of Andhra Pradesh to speed of doing business and facilitating AM/NS’s entry into the state of Andhra Pradesh.

Mr. Takahiro Mori, Representative Director, Vice Chairman and Executive Vice President, Nippon Steel and Member, Board of Directors, ArcelorMittal Nippon Steel India, said: “AM/NS India’s proposed plant in Andhra Pradesh illustrates our unstinting ambition to grow Indian steelmaking capacity to support the country’s development. We are grateful to the Government of Andhra Pradesh for its support and commit ourselves to realising this project in a responsible way that strengthens the local economy and elevates India as a significant global steel manufacturing hub.”

AM/NS India is continuously pursuing growth opportunities nationwide, deepening its footprint and driving infrastructure development for the country. Its expansion to 15 MTPA from the current 9 MTPA at its flagship plant in Hazira, Gujarat, is progressing well. In Odisha where the company already has a significant presence, plans are underway to set up an integrated steel plant.

ABOUT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS India):

ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations. A leading integrated flat carbon steel producer in India, the company has a crude steel capacity of 9 million tonnes per annum with state-of-the-art downstream facilities. It produces a fully diversified range of flat steel products, including value-added steel, and has a pellet capacity of 20 million tonnes.

Follow Us: www.amns.in | Facebook: @AMNSIndia | Twitter: @AMNSIndia | LinkedIn: @amnsindia

Navi Mumbai (Maharashtra) [India], March 27: Parasnath Speciality Clinic, a leading healthcare provider focused on specialized medical treatments, is set to embark on an ambitious expansion journey under the leadership of Mr. Shripad Upasani. A seasoned business leader with over a decade of experience in driving organizational growth and sales excellence, Mr. Upasani has now taken the helm at Parasnath Speciality Clinic with a transformative vision.

Founded by Dr. Bhalchandra Mahamuni and Dr. Soniya Mahamuni, Parasnath Speciality Clinic has been a trusted name in non-surgical, holistic treatments for over 13 years. Now, with Mr. Shripad Upasani stepping in as Director and CEO, the organization is poised for a new era of expansion and innovation.

Having previously served as the CEO of Madhavbaug Heart and Diabetes Care Clinics and Hospitals and D.Y. Patil Vidyapeeth, Mr. Upasani played a pivotal role in scaling the organization from 103 clinics in 2 states to over 350 clinics across 12 states, leading to a remarkable revenue growth from ₹24 crore to ₹200 crore. He also spearheaded Madhavbaug’s transition into a publicly listed entity, solidifying its financial stability and long-term sustainability.

At Parasnath Speciality Clinic, he is now setting his sights on another transformative milestone: establishing 100 clinics by the next financial year and achieving ₹100 crore in turnover. The initial expansion phase will focus on Maharashtra, with a strategic plan to extend operations across Pan India. Additionally, the organization aims to treat 1.2 lakh patients, reinforcing its commitment to accessible and specialized healthcare solutions.

“Healthcare is not just about treatment—it’s about accessibility, trust, and long-term patient outcomes. At Parasnath Speciality Clinic, our vision is to redefine specialty care by expanding our reach while maintaining a strong focus on quality and innovation. With an ambitious roadmap ahead, I look forward to driving impactful change with our whole team and making a difference in countless lives,” said Mr. Shripad.

With his proven expertise in scaling businesses, fostering high-performance teams, and executing sustainable growth strategies, Parasnath Speciality Clinic is all set to enter a new era of healthcare excellence.

About Parasnath Speciality Clinic

In India, the prevalence of joint pain and musculoskeletal disorders is skyrocketing, affecting over 210 million people, with knee osteoarthritis alone impacting nearly 15% of the adult population. With a rapidly aging demographic and increasing lifestyle-induced ailments, the demand for specialized, non-surgical pain management solutions has never been higher. According to the Indian Journal of Orthopaedics, cases of osteoarthritis are expected to double by 2030, emphasizing the urgent need for holistic and long-term relief methods.

For a decade, Parasnath Speciality Clinic has been at the forefront of researching and developing highly effective treatment protocols, blending modern science with ancient wisdom. Operating across various parts of Maharashtra, the clinic has successfully benefited over 2 lakh patients, delivering customized, non-surgical, and holistic healing solutions.

With 11 clinics already operational, Parasnath Speciality Clinic provides relief to over 5,000 patients monthly. It specializes in joint pain management through a unique blend of therapies that purify the body and restore joint vitality. The clinic also offers specialized treatments for Sciatica, Spine, Knee, Arthritis, Gout, and Rheumatism.

The clinic’s core philosophy is built around:

• Non-Surgical & Steroid-Free Treatments

• Holistic & Customized Healing Approaches

• Root-Cause Diagnosis & Long-Term Relief

With scientifically backed protocols and a vision to make specialty healthcare more accessible, Parasnath Speciality Clinic is committed to transforming lives through evidence-based, natural healing techniques.

For more information, please visit: https://parasnathclinics.com/

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New Delhi [India], March 27: Accosis, a trailblazer in fintech innovation, is proud to unveil Accosis Payouts, a game-changing solution that enables businesses to make instant payments to vendors, employees, and customers. Designed to optimize financial operations, Accosis Payouts empowers businesses with real-time transactions, high success rates, and automated reconciliation, enhancing overall financial efficiency.

Whether it’s vendor payments, customer refunds, salary disbursements, or loan payouts, Accosis Payouts offers a versatile platform that supports multiple payment methods, including bank transfers, UPI, and digital wallets—ensuring seamless access and ease of use across industries.

One of the standout features of Accosis Payouts is its seamless API integration, which automates bulk transactions, eliminating the need for manual intervention. With instant payouts and faster processing times, businesses can significantly improve cash flow management. Real-time tracking and analytics also offer enhanced control, allowing businesses to monitor their finances effortlessly.

As India’s digital economy accelerates, Accosis recognizes the increasing demand for instant payout solutions. “Timely payments are crucial for business success,” said a company representative. “With Accosis Payouts, we’re transforming financial transactions by making them faster, safer, and more efficient.”

With built-in safeguards, such as advanced security protocols and end-to-end encryption, Accosis Payouts ensures that transactions are protected and reliable, minimizing payment failures and automating reconciliation for accurate fund settlements.

The launch of Accosis Payouts is a significant step in transforming digital payments in India. As Accosis continues to expand its fintech solutions, it aims to revolutionize business transactions—making payouts smarter, faster, and more secure. Be part of this innovation—Sign up today and experience seamless payouts!

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Mumbai (Maharashtra) [India], March 27: ArcelorMittal Nippon Steel India (AM/NS India) has commissioned its first scrap processing facility at its Khopoli manufacturing site in Maharashtra, with an annual capacity of 120 kilo tonnes per annum (KTPA). The Khopoli unit is the first of four scrap processing units being developed by AM/NS India nationally as part of a ₹350 crore investment programme to meet the growing demand for high-quality scrap for its steel production and strengthen domestic scrap supply chains.

India’s scrap supply chain is currently highly fragmented, with materials passing through multiple intermediaries – from local scrap collectors to scrapyards – before reaching the consumption points. This complex process inflates costs, diminishes material quality and adds little value across the chain. By processing scrap at its own facilities, AM/NS India is enhancing material quality and yield while reducing conversion and logistics costs, all while formalising the scrap industry.

The commissioning of the Khopoli unit and the larger rollout follows a successful pilot project to process scrap at scale, important to meet the rising demand for recycled steels across AM/NS India’s wide customer base, including automotive manufacturers and ship fleet operators.

Government initiatives such as the Vehicle Scrappage Policy (2021), Extended Producer Responsibility (EPR) norms – set to take effect in April 2025 – and the Green Steel Taxonomy are also expected to boost domestic scrap availability. AM/NS India’s growing scrap processing capacity will support national efforts to strengthen domestic scrap availability and supply chain efficiency.

Akshaya Gujral, Executive Director of Downstream Operations at ArcelorMittal Nippon Steel India (AM/NS India), said, “India aims to increase the share of scrap metal in steel production to 50% by 2047. The steel sector has an important role in developing the infrastructure and ecosystem to support this ambition. Our Khopoli unit, and others that will come on stream this year, will support the formalisation of the domestic scrap industry, service growing customer demand for recycled steels, and contribute to India’s sustainability goals.”

As part of a decarbonisation roadmap set out in its inaugural Climate Action Report in 2024, AM/NS India aims to increase scrap mix in steelmaking capacity to over 10% by 2030 (from 3-5% today). The company is strategically integrating high-quality scrap into its production, with 65% of its existing steelmaking capacity operating on the gas-based Direct Reduced Iron (DRI) – Electric Arc Furnace (EAF) route, a process particularly well-suited for utilising processed scrap.

ABOUT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS India):

ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations. A leading integrated flat carbon steel producer in India, the company has a crude steel capacity of 9 million tonnes per annum with state-of-the-art downstream facilities. It produces a fully diversified range of flat steel products, including value-added steel, and has a pellet capacity of 20 million tonnes.

Follow Us: www.amns.in | Facebook: @AMNSIndia | Twitter: @AMNSIndia | LinkedIn: @amnsindia

New Delhi [India], March 27: Dexian India has announced a significant investment in AgriTech, marking a transformative step in empowering Indian farmers with cutting-edge digital solutions. The move positions Dexian India as a key player in revolutionizing India’s agricultural landscape through AI-powered platforms and data-driven insights.

Pioneering Digital Transformation with BIHAN

Dexian India’s flagship initiative, BIHAN, has played a pivotal role in digitizing Bihar’s state-wide farming operations, enabling the government to make policy decisions based on real-time data. The platform addresses long-standing challenges such as cumbersome offline data collection, limited market information, and inefficient resource management. With 9100+ registered users across 47,943 villages, BIHAN integrates 70+ external datasets to provide actionable insights on government schemes, market prices, and agri-assets mapping.

BIHAN streamlines Data Collection, Monitoring & Managing Resources across 10+ divisions, providing Smart Visualization of synchronized data from 47,943 villages. The platform offers Access to wider Market and Price Information by monitoring 100 markets, along with Mapping of agri-asset structures with Geo Coordinates. Enhanced decision-making is driven by 100+ Dashboards & Data Reports and Extensible APIs for seamless data integration.

The platform’s AgmarkNet 2.0 initiative has facilitated the digital transformation of 4,000+ mandis, reducing the influence of middlemen and ensuring fair pricing mechanisms, thereby promoting transparency and equitable market access.

Integration with State and National Systems

BIHAN’s data is integrated with critical government systems, including:

• AGMARKNET, Ministry of Agriculture and Farmers Welfare, Government of India
• Cooperative Department, Government of Bihar
• Planning and Development Department, Government of Bihar
• Bihar Krishi, Government of Bihar

This extensive integration enables real-time data sharing, fostering better governance and policy implementation at both the state and national levels.

AI-Powered Personalized Advisory Platform

Further strengthening its commitment to agricultural innovation, Dexian India has introduced the Agriculture Information Exchange Platform (AIEP), powered by dynAg. This GenAI-powered platform uses IVRS systems that speak the farmer’s language, providing dynamic, personalized advisories to smallholder farmers. Supporting regional languages like Bhojpuri, Maithili, and Magadhi, AIEP currently serves over 1200 active farmers, with 88% positive feedback on AI-generated responses. The platform helps farmers make informed decisions on crop selection, pest management, and government schemes.

Driving Inclusive and Sustainable Agriculture

Dexian India’s investment aligns with the Government of India’s vision for inclusive agricultural development. By adopting Digital Public Good principles, Dexian India ensures that its solutions are accessible, scalable, and transparent. The platforms have optimized resource utilization and facilitated the distribution of government subsidies, creating a more equitable agricultural ecosystem. The Hari Chadar Seed Scheme under BIHAN has successfully eliminated 5% of non-compliant applicants, ensuring that subsidies reach only deserving farmers.

A Vision for the Future

Commenting on the investment, Venkat Lakshminarasimha, Head of Solutions for India and the Middle East at Dexian India, said, “Dexian India is committed to empowering India’s farming communities through innovative digital solutions. Our investment in AgriTech reflects our dedication to driving sustainable growth and creating a data-driven agricultural ecosystem that uplifts farmers and strengthens the nation’s agricultural backbone.”

Dexian India’s continued investment in next-generation technologies like AI, cloud computing, and data analytics positions the company as a frontrunner in shaping the future of Indian agriculture.

About Dexian India: Founded in 1994, Dexian brings 30+ years of expertise with a global presence in 70+ locations and 10,000+ employees, generating over $1 billion in revenue. We prioritize a customer-centric approach, fostering strategic partnerships for mutual success. Trusted by 250+ Fortune 500 companies across industries, we specialize in IT consulting, solution sales, and Global Capability Centers (GCCs). As a leader in AgriTech, we help retail and agricultural enterprises optimize IT, enhance efficiency, and improve security. Our talent engagement and innovative IT solutions ensure we exceed expectations, safeguarding and advancing your technology and agricultural investments.

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New Delhi [India], March 27: Jaipur-based commercial real estate firm AccuSpace, through one of its SPVs (special purpose vehicle), has entered the Delhi-NCR market with the acquisition of a 30,000 sq. ft. Grade A office space from a Singapore-based fund on NH8 in Gurugram. This move is part of the company’s broader expansion strategy as it establishes a presence in Tier-1 cities beyond its home market in Rajasthan.

AccuSpace’s newly acquired space is strategically located along the NH8 corridor, a prime business district that hosts leading corporations, including Google and Air India’s North India HQ. The property has already attracted marquee tenants, including a leading automaker and an international retail brand, further solidifying AccuSpace’s standing in the commercial real estate leasing sector. With an AAA-rated tenant portfolio and long-term lock-in agreements, AccuSpace strengthens its position and credibility with banking and financial institutions.

Mr. Mukesh Choudhary, Managing Director of AccuSpace, shared his perspective on the acquisition: “This is a milestone moment for AccuSpace. Entering Delhi-NCR with an asset of this calibre aligns with our vision of expanding into high-growth markets. Partnering with esteemed tenants of global standing validates our commitment to delivering world-class commercial real estate solutions. This acquisition sets the stage for our continued growth in Tier-1 markets.”

Strategically positioned on NH8, one of the most prominent business corridors in the region, the newly acquired space offers unparalleled connectivity, premium infrastructure, and access to a high-value corporate ecosystem. The company specializes in investment-grade commercial real estate, including built-to-suit (BTS) developments, premium office spaces, and high-quality warehousing solutions. Its latest foray into Delhi-NCR signals strong future growth as it solidifies its presence in India’s most dynamic real estate markets.

The real estate market in Delhi-NCR continues to witness strong demand for premium office spaces. With this acquisition, AccuSpace expands its asset base while contributing to the region’s evolving commercial real estate landscape, offering state-of-the-art infrastructure to global and domestic enterprises.

About AccuSpace

AccuSpace is a leading commercial real estate firm specializing in premium office spaces, built-to-suit (BTS) facilities, and state-of-the-art warehouses. 100% occupancy, it serves many blue-chip tenants across Jaipur, Delhi-NCR. A group company of BSM Developers, AccuSpace is committed to innovation, sustainability, and strategic expansion into high-growth markets.

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New Delhi [India], March 26: Gurugram-based FTL aggregator platform TrucksUp has partnered with HDFC Bank, one of India’s leading financiers, to offer a comprehensive range of financing solutions for truck owners. This collaboration will enable customers to avail loans for new trucks, used trucks, and refinancing options, all at competitive interest rates and flexible EMI structures.

Through this partnership, TrucksUp will support customers by streamlining the loan process, handling documentation, and ensuring hassle-free loan disbursement. This initiative is a significant step towards improving financial accessibility and reducing turnaround time (TAT) for truck buyers.

TrucksHub: A Transparent Marketplace for Used Trucks

As part Trucksup’s initiative, TrucksHub, the industry’s premier marketplace for used trucks, offers a structured and transparent buying and selling experience in India’s highly fragmented used truck market. Customers can request financing based on their budget and loan requirements, making the platform a one-stop destination for purchasing, selling, and exchanging trucks.

Commenting on the partnership, Mr. Sarthak Elwadhi, Co-founder, TrucksUp, stated

“Our partnership with HDFC Bank is aimed at helping truck owners, small fleet operators, and drivers secure loans with ease. Since purchasing a truck is a major investment, access to finance is crucial. TrucksUp simplifies this by connecting customers with top financial partners, offering attractive interest rates and convenient loan options.”

Driving Financial Inclusion & Business Growth

The TrucksUp-HDFC Bank collaboration aligns with TrucksUp’s vision of transforming the trucking industry by helping drivers progress towards truck ownership, echoing the platform’s philosophy of “Chaalak se Malik”. With HDFC Bank’s financial expertise and TrucksUp’s vast network, this partnership will empower truck owners, optimize operational efficiency, and enhance financial inclusion across India.

By integrating vehicle selection and financing on a single platform, TrucksUp simplifies the truck-buying journey, offering a seamless experience for customers seeking hassle-free loans and ownership solutions. With HDFC Bank’s extensive reach, this initiative ensures enhanced accessibility, helping truck owners scale their businesses with ease.

Mr. Wahid Raza, Business Head – VAS, TrucksUp, emphasized the platform’s commitment to digital accessibility and efficiency, saying:

“With an easy digital loan application process, we are significantly reducing turnaround time (TAT) and ensuring seamless financing solutions for our customers. This will help truck buyers secure funding faster and more efficiently, allowing them to focus on business growth

Strengthening India’s Logistics Sector & Supporting NLP

TrucksUp’s vision aligns with the National Logistics Policy (NLP), which focuses on building a technology-driven, cost-effective logistics ecosystem. Through structured financing solutions, transparent vehicle transactions, and digital loan processing, TrucksUp is actively contributing to NLP’s objectives:

✅ Reducing Logistics Costs – Helping truck owners purchase vehicles efficiently, optimizing fleet utilization, and lowering operational expenses.
✅ Enhancing Digital Integration – A seamless digital-first loan application process ensures easy and fast financing.
✅ Improving Supply Chain Efficiency – By connecting truck owners with trusted financiers like HDFC Bank, TrucksUp enables smoother vehicle acquisition, reducing delivery delays and enhancing overall logistics efficiency.

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New Delhi [India], March 24: Tasva, the wedding wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani – has unveiled its spectacular flagship store in the heart of Pune. Spanning 2400 sq ft in the prestigious MG Road area, the new store reinforces Tasva’s commitment to delivering luxury and elegance through meticulously crafted garments and a unique shopping experience.

The grand opening was graced by Bollywood celebrity, Vijay Varma, alongside Mr Ashish Mukul, Brand Head, Tasva. More than just a retail space, the Pune store is an experience. Designed to resonate with the evolving tastes of India’s cosmopolitan man. With its blend of heritage-inspired aesthetics and contemporary sophistication, the store reflects Tasva’s vision of redefining modern Indian menswear.

The store showcases Tasva’s festive collection featuring stunning kurta sets and bundis, with vibrant screen prints and modern silhouettes adding a fresh twist to traditional attire. Meanwhile, the wedding collection offers luxurious sherwanis, achkans, indo-western and bandhgalas, crafted from opulent fabrics and detailed with intricate embroidery work. 

“We wanted our flagship store in Pune to embody the essence of Tasva – a seamless blend of style, tradition, and craftsmanship,” said Ashish Mukul, Brand Head, Tasva. “Every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering our clients a unique Tasva experience.” With highly trained stylists offering personalized advice and assistance, the Pune store ensures an unmatched retail experience.

Renowned designer Tarun Tahiliani, the creative force behind Tasva, shared his thoughts on the launch: “At Tasva, we have reimagined Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire. Every garment is meticulously crafted to provide a sharp, refined silhouette while ensuring effortless movement and comfort. Indian wear has long been associated with grandeur, but we believe it should also offer impeccable ease—so men can celebrate their special moments with confidence and grace. Pune has always appreciated fine craftsmanship, and we are excited to bring Tasva’s signature sophistication to the city”

Expressing his excitement about the launch, Vijay Varma said, “I have spent two incredible years as a college student in Pune, and being here for this launch feels like a full-circle moment.” Sharing his personal experience with Tasva, he added, “I’ve worn Tasva multiple times, and what truly stands out to me is how effortlessly light and comfortable the garments are, without compromising on elegance. That’s exactly what’s needed for weddings and special occasions—something that looks regal yet feels easy to wear. Pune has always been a city that appreciates great craftsmanship, and I’m excited to present Tasva to the people here.”

With a growing presence in major cities across India, Tasva continues to set new benchmarks in premium ethnic menswear, offering garments that celebrate tradition, craftsmanship, and modern sophistication. Whether it’s a wedding or a special occasion—special days deserve a Tasva!

Store Address: – Tasva, Near Vasupujya Swami Maharaj Temple, 658 Sachapir Street, MG Road, Camp, Pune, Maharashtra 411001

Timings: 11:00am – 9:00 daily 

Also, available on www.tasva.com

About Tasva  

Tasva, a wedding and occasion wear brand for the modern Indian man, is a brand launched by ABFRL in collaboration with ace couturier Tarun Tahiliani. Tasva is dedicated to offering classy and comfortable Indian wear. With a strong emphasis on craftsmanship and contemporary style, Tasva is redefining Indian wear for the modern man. The brand offers an extensive range of kurtas, kurta bundi sets, sherwanis, Indo-western outfits, footwear, and accessories. The brand’s exquisite products are available at exclusive Tasva stores across India and online at www.Tasva.com   

About Aditya Birla Fashion and Retail Limited  

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March 31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.   

The Company has a network of 4,664 stores across approximately 37,205 multi-brand outlets with 9,563 point of sales in department stores across India (as on 31st March 2024).   

It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailers.   

Company’s international Brands portfolio includes – The Collective, Amongst India’s largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette.   

The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.   

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market.   

The Company in Sept 2023 completed the acquisition of 51% stake in TCNS Clothing Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel company that designs, markets and retails portfolio of women’s branded apparel across brands W, Aurelia, Wishful, Elleven & Folksong.

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