Category: Business

New Delhi [India], May 9: For Geeta Bachaspati, travel isn’t just about snapping photos in front of iconic landmarks. It’s about peeling back the layers, venturing beyond the tourist facade, and truly experiencing the cultural kaleidoscope that each destination offers. This deep-seated love for immersive travel experiences is the driving force behind AdventureBond, a Bangalore-based travel agency that curates bespoke holidays designed to transform travelers from passive observers into active participants in the cultural narrative.

AdventureBond caters to a distinct niche – the curious explorer who craves more than postcard-perfect landscapes and luxurious accommodations. Their clientele yearns for a deeper connection with the cultures they visit. They want to savor the explosion of flavors in local cuisine, witness the pulsating energy of vibrant festivals, and immerse themselves in the rich tapestry of customs that define a place.

“We’re not in the business of selling generic travel packages,” clarifies Geeta, an “intrapreneur” who brings a unique blend of corporate experience and entrepreneurial spirit. “We create transformative experiences. We empower travelers to become storytellers, not just tourists.”

The secret sauce behind AdventureBond’s success lies in the meticulous crafting of their itineraries. They meticulously research and curate unique experiences that go beyond the well-trodden tourist trail. Imagine yourself whisked away to a serene tea ceremony in Japan, where the gentle clinking of porcelain cups and the delicate aroma of matcha transport you to a world of tranquility. Or perhaps you find yourself in Indonesia, learning the ancient art of batik dyeing, your hands working in harmony with the local artisan to create a piece of wearable art steeped in cultural significance. Maybe South America beckons, and you’re swept up in the electrifying energy of a local festival, surrounded by the pulsating rhythm of music and the vibrant colors of traditional costumes. AdventureBond doesn’t just show you these experiences; they ensure you become an integral part of them.

This unwavering commitment to immersive travel has resonated with a growing community of happy clients.   AdventureBond fosters a loyal clientele who return year after year, eager to delve into new cultures with the company’s expert guidance.  Testimonials paint a picture of unforgettable journeys – from learning the art of pasta making in a cozy Italian nonna’s kitchen to volunteering at a wildlife sanctuary in South Africa, each experience fostering a deeper connection with the world and its people.

The future of AdventureBond is as vibrant and diverse as the cultures they showcase. The company has ambitious plans to expand its offerings, encompassing a wider range of destinations, unique accommodations that reflect the local character, and carefully curated experiences designed to cater to a variety of interests.  Imagine staying in a traditional riad in the heart of a bustling Moroccan medina, or glamping under the star-studded sky of the Namibian desert. The possibilities are endless.

AdventureBond stands out by offering a seamless and intuitive online booking platform for hassle-free reservations. This caters to the luxury traveler seeking immersive cultural experiences, breathtaking views, and personalized itineraries – all at an affordable price point.

Geeta Bachaspati’s vision, however, extends far beyond meticulously crafted itineraries and exotic destinations. She aspires to make AdventureBond synonymous with transformative travel, a company that unlocks the doors to a world of cultural discovery.   With her infectious passion and unwavering dedication at the helm, AdventureBond is poised to redefine the very essence of travel, transforming it from a fleeting vacation into an unforgettable journey of exploration, connection, and self-discovery.

Her infectious passion and unwavering dedication are poised to redefine travel itself, transforming it from a fleeting vacation into an unforgettable journey of exploration, connection, and self-discovery.

A vivid travel enthusiast, Geeta’s love for exploring new cultures and delving deeper into their essence fueled the creation of AdventureBond. Through this travel agency, she provides a platform for others to live their travel dreams and create lasting memories.

AdventureBond targets adventure seekers who crave exploration, wherever their hearts may lead them. The company offers a rich and aesthetic travel experience that caters to a budget-conscious audience.

Geeta believes travel is more than just ticking destinations off a list. It’s a chance to reconnect with you, discover hidden passions, and return home with a renewed perspective. Visit their website at https://adventurebond.com/ and start planning your adventure of self-discovery!

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Ahmedabad (Gujarat) [India], May 9:  Amnex Infotechnologies and Mastercard have decided to collaborate to build payment acceptance solutions in the urban mobility space to make transit quicker and more convenient. This collaboration reflects the mutual commitment of the two companies to co-build new-age transit solutions in more than 20 cities in India (starting with 2 pilot implementations), Middle East, and other locations.

This collaboration reflects the mutual commitment of the two companies to co-build new-age transit solutions across India starting with pilot implementations in two states in India, Middle East, and other locations.

Mobility as an industry is estimated to be valued at USD 11 billion in India, with bus transit having the largest share in it. Large amounts of payments in the industry are still dominated by cash. In line with the government’s vision of building a ‘Cashless India’, Amnex and Mastercard would be jointly working in the mobility space to enable payment acceptance solutions that would encourage use of digital modes of payment for various modes of transit starting with in-bus payments.

Amnex is a future-first solutions enterprise committed to solving real-world challenges across high-impact sectors. With over 10 years of experience, the company has been successful in building and implementing projects across key areas, such as Smart Cities, Energy and Utility, and Manufacturing.  It has particularly excelled in delivering solutions for large projects covering Smart Cities, Agriculture, Public Transport, and Traffic Management across India.

“This collaboration with Mastercard aligns perfectly with our vision to drive innovation and transform industries, starting from India and then expanding globally. Our focus on leveraging technology to create seamless solutions for Smart Cities and Transit Systems will revolutionize the way people commute and transact. This association underscores our commitment to advancing digital payments and contributing to the realization of a ‘Cashless India’,” said Aneri Patel, Co-Founder & Director, Amnex.

Mastercard is a key player in open loop payments, a payment system that provides consumers with a seamless transaction experience while using public transport services. The company is committed to making riders’ journey simpler, quicker, and more efficient across all modes of transportation.

“With countries heavily investing in infrastructure and transport systems to make their cities smarter, it’s imperative for the private sector to complement these efforts by enabling smart mobility solutions. Mastercard is delighted to collaborate with Amnex as this association will reduce consumers’ reliance on cash for payments while making commuting simpler, quicker, and more efficient for them across all modes of transportation,” said Sushil Jadhav, Vice President & Head – Acceptance and Platforms at Mastercard.

About – Amnex Infotechnologies

Amnex Infotechnologies, a tech powerhouse ignites a revolution in India. We are not just a company; we are 700+ passionate minds conducting a symphony of cutting-edge solutions.

Our expertise: Orchestrating the future through IoT, Automation, Machine learning, Artificial Intelligence, Remote sensing, Mobility solutions, GIS solutions, and Smart city solutions. We transform Highways, streamline traffic, illuminate cities, and redefine public transport – all crafted with indigenous brilliance.

Our impact: We break down industry barriers. From agriculture and mining to smart cities, our impact goes global. Our B2G approach drives nationwide transformations, while our solutions resonate on an international scale. See the power of innovation at work: we manage over 14,500 buses across Gujarat and Bangalore through mobility projects; we introduced the benefits of modern farming to more than 58,66,000 farmers; unlocking growth in remote areas and revolutionizing sectors like logistics, agriculture, mining, transport, and ports.

What makes us unique: It’s not just the tech. It’s the mosaic of talent that fuels Amnex. We invite you to explore our digital haven (amnex.com) and witness the convergence of innovation and excellence.

Amnex: Where we don’t chase the future, we create it. Join us in bridging the rural-urban divide. We harness technology for good, accelerating the arrival of a better world.

Amnex Infotechnologies – Connected World where Intelligence is Natural –

https://www.youtube.com/watch?v=kb2uK9ypPjY

Amnex Infotechnologies – See the future in the power of industry 4.0 –

https://www.youtube.com/watch?v=HD63NAQ01qU

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Jaipur (Rajasthan) [India], May 9: Archana Surana, a dynamic entrepreneur and the founder and director of Arch College of Design and Business Jaipur, recently captivated audiences at a JITO Connect event with her profound insights on innovation and collaboration in entrepreneurship.

The event, held at the esteemed Rajasthan International Centre as part of “Rajasthan Odyssey 4,” featured Surana as the keynote speaker. With a focus on the theme “Obstacles to Opportunity,” Surana shared strategies for success, emphasizing the importance of adaptability, creativity, and collaborative relationships in navigating the challenges of the entrepreneurial journey.

Surana’s engaging discourse resonated with attendees, inspiring them to embrace change and view obstacles as stepping stones to growth and innovation. Her wealth of experience and entrepreneurial acumen provided invaluable guidance to both aspiring and seasoned entrepreneurs, empowering them to chart their paths with confidence and resilience.

Joined by esteemed co-panelists Abhishek Raniwala, Anirudh Kala, Rajendra Sethia, and Vikas Jain, Archana Surana led a thought-provoking discussion that catalyzed introspection and ideation among participants. The event served as a platform for networking and knowledge exchange, fostering a culture of collaboration and mutual support within the entrepreneurial community.

JITO Connect remains committed to nurturing entrepreneurship and innovation, and events like these underscore its dedication to providing meaningful opportunities for growth and development in the entrepreneurial ecosystem.

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Kalamandir unveils brand campaign for Rishta lab-grown diamond jewellery

Surat (Gujarat) [India], May 9: Kalamandir Jewellers, India’s premier jewellery chain, has announced the launch of its latest brand campaign starring the exceptionally talented and stylish actress, Shruti Haasan.

The centrepiece of the campaign is Kalamandir Jewellers’ Rishta Diamonds, made with lab-grown diamonds, promising uncompromising quality, purity, and sustainability. The campaign showcases Kalamandir Jewellers’ commitment to elegance, sustainability, and conscious luxury, epitomised by Shruti Haasan’s grace and charm. As Kalamandir Jewellers’ brand ambassador, Shruti Haasan reflects the timeless beauty and modern sophistication the brand stands for.

Milan Shah, Director of Kalamandir Jewellers, said, “We are delighted to unveil our new campaign starring Shruti Haasan. Her unparalleled talent and distinctive style perfectly complement our brand. With this campaign, we aim to create awareness about lab-grown diamonds, which are becoming very popular, both in India and globally. We are redefining luxury by offering our customers exquisite lab-grown diamonds that are not only stunning but also environmentally responsible.”

Speaking about the campaign, Shruti Haasan said, “It is my pleasure to be associated with Kalamandir Jewellers, a brand that shares my values of authenticity and innovation. The Rishta Lab-Grown Diamonds perfectly showcase the beauty of ethical luxury, and I am proud to be a part of this journey towards conscious and responsible glamour.”

Rishta Lab-Grown Diamonds represent a shift towards sustainable luxury, offering today’s modern customers the opportunity to indulge in exquisite jewellery crafted with responsibly sourced materials. Each diamond is 100% certified and comes with a lifetime buyback guarantee, ensuring both quality and peace of mind for jewellery buyers.

Kalamandir Jewellers invites patrons to explore the stunning Rishta Diamonds featuring Shruti Haasan and elevate their style with confidence and responsibility. Kalamandir Jewellers, which had humble beginnings at a 200 sq ft store in Kosamba town of Surat district in 1986, has emerged as one of India’s leading jewellery chains with showrooms in showrooms across Mumbai, Ahmedabad, Surat, Vapi, Bharuch, and Kosamba and at the airport in Surat, Chennai, Varanasi, Udaipur, and Vadodara.

Rajkot (Gujarat) [India], May 9:   At the youthful age of 29, Jay Ukani has already made an indelible mark as the Director of Ban Labs. His leadership is characterised by a bold vision that has seen the company expand from its Ayurvedic heritage to a diverse array of sectors, including Nutraceuticals, Health & Hygiene care, Personal care and fragrances, Stationery, and Apparel. This strategic diversification is not just about business growth; it’s a commitment to India’s self-reliance and economic prosperity, ensuring that Ban Labs’ products reach every household in India and make a significant impact on the global market.

Under Jay’s guidance, Ban Labs has transformed into a global conglomerate with a presence in over 45 countries. His innovative approach has led to the company’s expansion through its original focus on Fast-Moving Consumer Goods (FMCG) to include Energy, Petroleum, and Pharmaceuticals. With a clear mindset of ‘Make for India’, Jay’s strategy is to deliver quality and value while nurturing the Indian identity on the world stage. 

As an angel investor, Jay’s portfolio boasts over 146 startups across diverse fields such as Science and Engineering, Sports, and Food and Beverage, including the promising startup Fitspire. His keen eye for potential has helped numerous startups find their footing on the global stage.

Jay’s latest venture sees him joining “The Lions’ Den,” an investment show on the Reliance Jio platform, as a ‘Lion’. This platform offers entrepreneurs the opportunity to pitch their business ideas to a panel of investors known as ‘Lions’. Jay’s participation in the show is a natural extension of his investment strategy, providing him with a fresh stream of innovative business ideas and the opportunity to mentor budding entrepreneurs.

His dedication to community improvement is evident in his efforts to foster a self-reliant (‘Aatmanirbhar’) community through Ban Labs. His initiatives include providing scholarships and enhancing local infrastructure to improve access to education and healthcare. His role extends into his active participation in various charitable organisations, emphasising his values of giving back to the community.

Jay Ukani’s story is one of a progressive leader with an entrepreneurial spirit who continues to infuse Ban Labs with his passion for innovation and community care. He is an inspiration, promising to propel the company and the business community to even greater heights.

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New Delhi (India), May 9: Media Dekho Services Pvt. Ltd. One the trusted PR and advertising company in India, has been honored with the Times Business Award for Excellence in PR and Advertising Services for National and International Brands. The prestigious award is a recognition of the company’s commitment to delivering quality services and outstanding performance in PR, Public relation and advertising service.

Media Dekho is a PR Agency has been serving a diversified client base including both national and international businesses. The company’s innovative and customized approach to Press releases and advertising has helped clients achieve their business goals and maximize their ROI.

With its team of experienced and talented professionals, Media Dekho can deliver services across multiple domains including Digital PR , print Media magazine advertsing, TV advertising, and out-of-home advertising.

The Times Business Award for Excellence in PR and Advertising Services for National and International Brands is one of the most sought-after awards in the industry. It recognizes companies and individuals who have demonstrated excellence in their respective fields and contributed towards the growth of the industry. The award ceremony is attended by dignitaries, industry experts, and business leaders from across the country, and winning it is a matter of great pride and prestige.

Times Business Award –North 2024 is an initiative, OMS Team A Division of A Times of India Group company. The recipients were felicitated by Mr. Suniel Shetty, a renowned Bollywood film actor, Film Producer.

Upon receiving the award, the Founder of MediaDekho.com  Mr. Atul khampariya  said, “We are honored to receive the Times Business Award for Excellence in PR and Advertising Services for National and International Brands. This award is a testament to our commitment to providing our clients with innovative and comprehensive PR and advertising solutions. We would like to thank our clients for their trust and support, and our employees for their hard work and dedication.”

Media Dekho has become a prominent player in the PR and advertising industry The company has constantly evolved and adapted to changing market trends while retaining its focus on delivering high-quality services to clients.

The Times Business Award for Excellence in PR and Advertising Services for National and International Brands is a recognition of Media Dekho’s efforts towards providing value to clients. The company’s services range from brand building, media relations, Public relation, and crisis management, to advertising, event management, and press release distribution.

MediaDekho.com is considered one of the best PR Agency in India, the top Press release distribution agency in Delhi /NCR /Noida, and One the best PR agencies for Global brands in India, the Best PR agency in India for Magazine advertising, Trusted PR Agency for international clients.

Media Dekho understands the importance of public relations and advertising in shaping brand reputation and driving business growth. Its team of experts works closely with clients to understand their unique requirements and devise customized solutions that align with their business goals.

Media Dekho’s commitment to excellence has helped it win the trust of clients across industries. Its focus on innovation and creativity has also enabled it to win several other awards and recognitions in the industry. Earlier Media Dekho has been featured by Silicon India magazine for Top 10 Best PR Advertising companies in India,

Overall, winning the Times Business Award for Excellence in PR and Advertising Services for National and International Brands is a significant achievement for Media Dekho. It is a recognition of the company’s relentless pursuit of excellence and its unwavering commitment to serving clients with the best services possible. The award also serves as a motivation for the company to continue its journey towards even greater heights in the days to come.

MediaDekho.com is a platform for offering various solutions in Press release services in India, Content Marketing & branding, TV Advertising  Airport OOH Options, and inflight & Business magazine advertising with the registered name  of company Media Dekho Services Private Limited an ISO 9001-2015 certified company in India.

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Mumbai (Maharashtra) [India], May 9: Mr. Sachidanand Upadhyay, Managing Director of Lord’s Mark Industries Limited, a distinguished company known for its diverse portfolio, was honoured with the Most Inspirational Leader Award at The Indian Brand & Leadership Conclave 2024 under the theme ‘Navigating Tomorrow: Leadership, Innovation, and Sustainability’. The prestigious ceremony took place at the Hyatt Centric Candolim in Goa where industry leaders and achievers were recognized for their outstanding contributions.

Mr. Manav Teli, Executive Director of Lords Mark Industries Limited, received the prestigious award in the presence of distinguished dignitaries. Among them were Sameep Shastri, Chairman of the Indian Institute of Governance & Leadership, Co-Founder & President of the Confederation of Young Leaders, and Vice Chairman of the BRICS Chamber of Commerce & Industry. Additionally, renowned Bollywood singer Shibani Kashyap and Siddhesh Pathre, Principal Partner at The Brand Story, graced the occasion with their presence.

Commenting on the occasion, Mr. Sachidanand Upadhyay, Managing Director, Lord’s Mark Industries Limited said, “I am deeply humbled and grateful to receive the Most Inspirational Leader Award at The Indian Brand & Leadership Conclave 2024. This recognition is a testament to the dedication and hard work of the entire team at Lord’s Mark Industries Limited. I believe that true leadership is not just about achieving success but also about inspiring others to reach their full potential. I am committed to continuing to lead with integrity, innovation, and sustainability. At Lord’s Mark Industries, we remain steadfast in our commitment to innovation and quality, driven by the trust of our stakeholders. We are inspired to forge ahead, creating enduring value and leading by example in the business landscape”

“This honour reaffirms our dedication to pioneering solutions across diversified businesses. The award is a reflection of the collective efforts of everyone at Lord’s Mark Industries Limited who strive for excellence every day while being inspired from our esteemed Managing Director. I am proud to be a part of a company that prioritizes leadership, innovation, and sustainability, and I look forward to contributing to our continued success.”  added, Mr. Manav Teli, Executive Director of Lord’s Mark Industries Limited 

The company currently has five companies: Lords Med, Lord’s Mark Insurance Broking Services Pvt Limited, Lord’s Mark Biotech, Lords Mark Microbiotech and Lords Automative Private Limited, with verticals in renewable energy products and paper. Lord’s Mark Industries will continue to innovate and grow while maintaining the highest standards of quality and excellence. Growth through diversification has been the cornerstone of success at Lord’s.

About Lord’s Mark Industries Ltd:

Incorporated in 1998, Lord’s Mark Industries Ltd. (Lord’s) has made impressive growth starting from paper to LED to Renewable energy and making grand in the medical diagnostic industry. Lord’s and its subsidiaries have made a mark in Electric Vehicle, Genome Testing, Vitamin Industry and Healthcare. Growth through diversification has become the trend setter and has been the cornerstone of success at Lord’s.

Website – https://lordsmark.com/

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New Delhi (India), May 8: Toshiba, Japan’s No.1 TV brand and a pioneer in consumer electronics, today announced the launch of its all-new C450ME QLED TV. Equipped with the state-of-the-art REGZA Engine ZR, delivering unprecedented picture quality, and the Regza Power Audio for an outstanding sound experience. This model exemplifies the philosophy of “Essential Beauty” with its elegant design finely tuned and designed in Japan. The C450ME caters to sophisticated viewers with luxurious ultra-thin bezels and a slim design that seamlessly merges into any living space. With Dolby Vision-Atmos enhancing the viewing experience, the Toshiba QLED TV offers a perfect blend of cutting-edge technology and competitive pricing. Available now on leading e-commerce platforms starting at an attractive price of INR 26,999, this TV makes premium technology accessible to a broader audience.

“In today’s fast-paced world, consumers deserve a home entertainment experience that seamlessly integrates into their lives,” said Mr. Steven Li, MD of Toshiba Televisions. “Our new Toshiba QLED TV is designed to do just that.  We’ve gone beyond picture quality to deliver stunning visuals, smooth motion for gamers, and immersive sound that transports you to the heart of the action.  With user-centric features and competitive pricing, this launch makes premium technology accessible to everyone, allowing them to enjoy their favorite content in a whole new way.”

Toshiba’s new C450ME TV offers a stunning viewing experience across three distinct sizes, catering to diverse home entertainment needs. It makes a bold statement with its sleek, ultra-thin bezel design that minimizes distractions and creates a near borderless viewing experience. The premium stand adds a touch of luxury and ensures stability, while the minimalist aesthetic complements any modern living space.

Additionally, Toshiba Television, as the official TV partner of Euro Cup 2024 in Germany, reaffirms its commitment to delivering top-notch entertainment experiences to fans worldwide, blending cutting-edge technology with the passion of sports.

Immersive Viewing Experience: A Feast for the Senses

REGZA Engine ZR: Powered by the REGZA Engine ZR, Toshiba TV’s proprietary technology, this TV unlocks the full potential of 4K resolution. Scenes come to life with remarkable clarity and depth, offering an unparalleled viewing experience.

Quantum Dot Color – Vibrant and Lifelike: With Quantum Dot Color technology, Toshiba TV delivers a spectrum of colors that is both vibrant and true to life. From subtle nuances to vivid hues, every detail is enhanced, creating a viewing experience that is as immersive as it is captivating.

Dolby Vision and HDR 10+ Decoding: Immerse yourself in stunning visuals and rich, immersive sound with Dolby Vision and HDR 10+ Decoding. From the deepest blacks to the brightest whites, every scene is brought to life with breathtaking realism, making every moment unforgettable.

REGZA Power Audio: Experience unparalleled sound with REGZA Power Audio. Dolby Audio, Dolby Atmos, and DTSX technologies deliver crisp, clear, and perfectly balanced sound, immersing you in the heart of the action.

Engineered for Excellence: Powerful Performance for Every User

AI 4K Upscaling – Upscale Your Contents to Near-4K Reality: Toshiba TV’s AI-powered 4K upscaling technology ensures that even non-4K content looks stunning. By intelligently analyzing and enhancing each frame, every scene is brought to life with remarkable clarity and detail.

Game Mode: Experience gaming like never before with Game Mode. This mode offers optimised rendering capabilities and minimal input lag, ensuring every game feels true to life, pulling you deeper into the action. In addition to supporting gaming features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and eARC, Game Mode delivers breathtaking reality and excitement, making the gaming experience truly unforgettable.

VIDAA – Simplified Content Access with Integrated Voice Assistants: VIDAA simplifies content access effortlessly. Whether users are streaming shows or commanding their TV with built-in voice assistants like Alexa and VIDAA Voice, VIDAA ensures a seamless and intuitive experience. Renowned for its ease, speed, and security, the VIDAA operating system offers a wide array of global and local entertainment options, including Netflix, Prime Video, Apple TV, YouTube, Disney+Hotstar, JIO Cinema, Zee5, and more.

Connectivity: With HDMI, Bluetooth, Dual Band 2.4G+5G, and USB Media Player options, this TV offers versatile connectivity options, allowing you to enjoy your favorite content from any device with ease.

Toshiba TV’s commitment to excellence is evident through rigorous quality tests, ensuring that each TV withstands 1200+ performance tests, 3000 km of transportation testing, 1000+ times 1200mm drop tests, and extreme temperature endurance from -30°C to 60°C.

Price and Availability

During the initial launch period, customers can take advantage of special introductory prices. The 55-inch 55C450ME will be offered at Rs. 37,999, the 50-inch 50C450ME will be priced at Rs. 32,999, and the 43-inch 43C450ME will retail at Rs. 26,999.

The 43-inch and 50-inch models will be available starting May 7th, 2024, with the 55-inch model to follow soon after.

Exclusive Launch Offer:

Experience unparalleled entertainment with the exclusive Amazon and Flipkart offer from Toshiba TV! From May 7th to May 31st, 2024, customers who buy now will receive a one-year premium subscription to Disney+ Hotstar worth Rs 1499/-, along with a Jio Cinema family premium subscription worth Rs 1788/-. Dive into a world of endless entertainment and convenience with Hisense. Don’t miss out, buy today!

Amazon Buy link

Flipkart Buy link

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Dr. Nikhilesh Das, M.B.B.S., M.S. (Orthopaedics), Consultant Orthopaedics, Peerless Hospital & BK Roy Research Center

New Delhi (India), May 8: AI is increasingly being integrated into various aspects of healthcare, including orthopaedic surgeries like knee replacements, Hip Replacement and Shoulder Replacement surgeries. While AI isn’t performing surgeries autonomously, it’s playing significant roles in preoperative planning, intraoperative guidance, and postoperative care.

Total knee replacement is done for irreversible damage to the cartilage of the knee joints leading to pain and progressive deformity. This alters the mechanical/physiologic alignment of the limbs. 

In total knee replacement the alignment of the limbs is corrected and damaged joint surface is resurfaced with the help of conventional instruments taking reference from the patients’ bony landmarks. 

Over the years, doctors started getting better at alignment with improved instruments. Achieving the perfect alignment improves the longevity of the implanted joint and function of the joint.

The aim of the surgery is to restore the mechanical alignment of the patient’s limb. HoloLens assisted cloud based system is an augmented reality system where a CT scan of the patients diseased joint and limb is done . A computer programcreated by ARTHRO 3D helps in calculating the appropriate alignment of that patient. When the surgeon is operating the HoloLens allows the surgeon to validate the cutswith superimposed bone models over the limb and achieve the desired alignment. 

For the First time in Eastern India, Peerless Hospital introduces the Humanoid Robotics. Since August 2023 Peerless have done 61 Total Knee Replacement, 5 Total Hip Replacement and 2 Shoulder Replacements till date. HoloLens is a CT scan based augmented reality AI assisted technology which enables surgeons to achieve accurate 3D plan, with execution and validation of the bony cuts. This technology powered by Microsoft helps in achieving personalized alignment with the freedom to use the implant best suited for that particular patient. Robotic surgery on the other hand allows only specific implants that match that particular robotic make. Humanoid Robotics allows the surgeon the intra operative capacity vision of the whole limb during surgery.  Since Humanoid Robotics is AI dependent it allows surgeons complete control in 3D planning and appropriate execution and customization thereby reducing computational errors to give the best patient solution.

The augmented reality helps to achieve the desired perfection with an aim towards improved function and longevity of the replaced joint.

Take away advantages for the patients-

Preoperative Planning: AI algorithms can analyse medical images like MRI or CT scans to provide detailed insights into a patient’s anatomy. This helps surgeons to plan the procedure more accurately, determining the optimal placement of implants and predicting potential challenges during surgery.

Intraoperative Guidance: During surgery, AI-powered navigation systems can assist surgeons in real-time by providing augmented reality overlays of the patient’s anatomy onto the surgical field. This helps them to precisely position instruments and implants, leading to more accurate outcomes. Customised implants and patient specific implants can be used. The time required for the surgery is less as compared to Robotic Surgery. The cost of the operation is patient friendly with equal or better precision than Robotic Surgery.

Postoperative Care: AI algorithms can analyse data from wearable devices or remote monitoring systems to track a patient’s recovery progress. By continuously monitoring parameters like gait, range of motion, and pain levels, AI can alert healthcare providers to any signs of complications early on, enabling timely intervention.

Overall, integrating AI into total joint replacement surgeries has the potential to improve outcomes, enhance surgical precision, and streamline postoperative care, ultimately benefiting patients and healthcare providers alike. However, it’s important to note that human expertise and judgment remain critical throughout the entire surgical process.

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New Delhi (India), May 8: The Aguttes auction house will offer at auction a piece of world football history on June 6th, 2024: Diego Maradona’s Adidas Golden Ball trophy (1960 – 2020) awarded to the best player of the Mexico ‘86 World Cup. This is the most important individual distinction awarded to Maradona for a tournament in which he captained Argentina to World Cup victory, scored the ‘Goal of the Century’ and the infamous ‘Hand of God’ goal against England in the politically charged quarter-final encounter.

Jorge Burruchaga, Argentinian teammate of Diego Maradona and scorer of the winning goal at the 1986 World Cup says, “At that 1986 World Cup, Diego shone like never before or since in his career; it was his monument. We knew we had the best player in the world, there was no doubt about it, we knew it for a fact.”

“My favourite recollection of this World Cup is the second goal he scored against England, which remains the most beautiful in history for me because you must consider the state of the pitch, the altitude, the context between the two countries, and what he managed to do… He breezed past six players… It was divine. On that day, he created a lasting legacy for all Argentinian sportsmen and women, not just footballers, showing just how much, you have to fight to be worthy of wearing the Argentine jersey.”

Diego Armando Maradona was named “Player of the 20th Century” by FIFA, along with Pelé, and this trophy symbolizes his greatest achievement and his greatest ever goal.

Since the 1982 FIFA World Cup, the Adidas Golden Ball has rewarded the best player of the tournament, and thus constitutes one of the most prestigious individual distinctions in the world of football.

Maradona received the Adidas Golden Ball trophy at Lido (Paris, France) on November 13, 1986, as the best player of the World Cup. A unique piece in the history of football, this award given to the most emblematic player of this sport, alongside Pelé, constitutes a first in the art market: no Adidas Golden Ball trophy has been presented at auction, until today. The FIFA Museum (Zurich, Switzerland) preserves the Adidas Golden Ball from 1990.

While the Adidas Golden Ball changes design at each World Cup, the 1986 trophy uses the designs of the official Adidas “Azteca” ball used for this World Cup in Mexico.

At a recent auction, the shirt worn by Diego Maradona during the 1986 World Cup match against England, was sold for a reported figure in region of $7 million. It was sold by former England player Steve Hodge who exchanged shirts with Maradona after the classic world Cup match with Maradona scoring the ‘Hand of God’ goal and the ‘Goal of the Century.’ The Adidas Golden Ball trophy encompasses and marks all of that history.

François Thierry, sports expert for Aguttes Auction House says “Used far too often wrongly, the word “legend” fits Diego Maradona perfectly. He is to football what Muhammad Ali is to boxing or Michael Jordan to basketball, an icon who goes far beyond the boundaries of his sport. He is certainly one of the most human athletes we have ever known, with his strengths and weaknesses. The golden kid “El Pibe de Oro” (The Golden

Boy) also nicknamed “the God of football”, is a special case in the history of world football, a raw and instinctive talent, in a career punctuated by strokes of brilliance with both success and excess. The history of football with a capital H is closely linked to that of Maradona.”

Adidas Golden Ball trophy – copyright AGUTTES Auction House – Yann Vernerie

For further information, please visit: https://www.aguttes.com/trophee-adidas-golden-ball-de-diego-maradona

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