Category: Business

  • Ongoing Conflict in West Asia- A matter of serious concern for MMF exporters –  Shri  Shaleen Toshniwal , Chairman, MATEXIL

    Ongoing Conflict in West Asia- A matter of serious concern for MMF exporters –  Shri  Shaleen Toshniwal , Chairman, MATEXIL

    Shaleen Toshniwal, Chairman – MATEXIL

    Mumbai (Maharashtra) [India], April 06: Expressing deep concern over the escalating geopolitical tensions in West Asia, Shri  Shaleen Toshniwal, Chairman, MATEXIL (Manmade and Technical Textiles Export Promotion Council), stated that the ongoing conflict involving the US, Israel, and Iran is severely impacting India’s manmade fibre (MMF) and technical textiles exports.

    “The continuing conflict in West Asia is a matter of serious concern for exporters. The sharp rise in crude oil prices is directly impacting the cost of key raw materials such as manmade fibres, thereby putting immense pressure on the entire value chain,” said Shri  Toshniwal.

    As of late March 2026, the polyester chain   – from the upstream to the downstream industry – is  experiencing a severe  price escalation, primarily driven by a massive spike in global crude oil prices following the escalation of conflicts in the Middle East (specifically involving strikes in Iran and the closure of the Strait of Hormuz) , pointed out Shri Toshniwal.

    “While the prices of raw materials have gone up sharply,  customers are not in a position to absorb the full increase in costs. As a result, we are witnessing a ‘wait and watch’ approach, with many spinners and weavers holding on to inventories,” pointed out Shri Toshniwal .

    Additionally, the steep increase in freight costs including War Risk Surcharge charged by the Shipping Companies, increase in insurance premiums  and subdued demand in major markets  due to inflationary pressures created by rising oil prices  and cautious consumer spending have aggravated the problems faced by the exporters , according to the Chairman , MATEXIL. 

    According to Shri  Toshniwal “even if the situation improves in the new future , it will take considerable time  for the prices of manmade fibre  raw-materials to stabilize and come back to the pre- February 28 level”.

    While acknowledging that external factors are beyond control, Shri Toshniwal urged industry stakeholders to respond with maturity and cooperation to deal with this difficult  situation and to avoid opportunistic  pricing .

    Shri Shaleen Toshniwal thanked the Government  for announcing various relief measures under the EPM ( Export Promotion Mission ).

    He also expressed his confidence  that  trade agreements signed by India with 38 countries will lead to greater market access and increase in exports in the days to come .

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Is Shiprocket Reliable for eCommerce Businesses in India? A Detailed Performance Review (2026)

    Is Shiprocket Reliable for eCommerce Businesses in India? A Detailed Performance Review (2026)

    New Delhi [India], April 07: For Indian e-commerce, delivery reliability is essential. It drives customer satisfaction, repeat purchases, and profits. One failed delivery costs more than just logistics fees; it risks future orders.

    Most small and mid-sized sellers pick a single courier and absorb losses when it falls short. This approach becomes riskier and more costly as the business scales.

    Shiprocket and other aggregators solve this by combining multiple couriers, automating allocation, and expanding reach. This spreads risk instead of concentrating it.

    But how reliable is Shiprocket in practice? This review measures its real-world performance on key factors for growing e-commerce businesses.

    What Reliability Actually Means in eCommerce Logistics

    Logistics reliability is multi-dimensional, a sum of performance across several key areas.

    On-time delivery drives repeat business. Accurate delivery dates manage customer expectations. High RTO rates cut into margins. Clear tracking reduces support costs. Effective issue resolution preserves business relationships.

    Here’s how Shiprocket measures up across these dimensions.

    Multi-Courier Network

    Shiprocket’s core strength is its multi-courier network, over 42 partners selected by cost, performance, and serviceability.

    For D2C brands, this reduces dependency risk and creates competitive pressure among couriers, an advantage that single-courier setups lack.

    The trade-off: performance still depends on the assigned courier. Shiprocket covers 19,000+ pin codes, reaching Tier-2 and Tier-3 markets where single couriers often fall short.

    For brands selling beyond metros, this wide reach is crucial. Shiprocket’s decade-built network connects Jaipur-based sellers to buyers in Siliguri, Tiruppur, and Morbi.

    However, delivery times in remote areas still depend on local infrastructure beyond Shiprocket’s control.

    Courier Allocation and Automation

    Manual courier selection is slow and often uninformed. Shiprocket’s automated allocation uses real-time data, destination, and shipment details to optimise choices.

    Sellers make fewer manual decisions and achieve more consistent allocations when the underlying data is current and accurate.

    Tracking and Post-Purchase Communication

    Shiprocket offers real-time tracking and proactive customer notifications, reducing support needs and post-purchase costs for high-volume sellers.

    For D2C brands, post-purchase communication is a valuable touchpoint. Shiprocket’s system automates timely updates, saving brands time and effort.

    Tracking accuracy varies with how promptly couriers update statuses.

    RTO Management and COD Operations

    Cash on delivery (COD) dominates in India, especially outside metros. High COD means high RTO risk—20–25% RTO rates can erase profits. Shiprocket’s NDR tools, such as automated follow-ups and rescheduling, help reduce undelivered returns, though they don’t fully solve the COD challenge.

    Where Shiprocket Works Best

    Shiprocket best fits small, mid-sized and large sellers lacking logistics teams, D2C brands expanding nationally, and COD-heavy operations that need RTO management.

    Businesses that need tight control or highly specialised logistics may find aggregators less suitable.

    Where This Leaves Sellers

    Shiprocket, serving over 4 lakh merchants and 19,000+ pin codes, is better suited for scaling Indian e-commerce than single-courier models.

    It can’t control weather, infrastructure, or peak courier loads. But Shiprocket reduces risk, improves allocation, and offers tools to manage failures.

    For most growing Indian eCommerce businesses, that’s a meaningful upgrade over the alternatives available.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • PlastiWorld 2026 Concludes with 800+ MoUs, Accelerating India’s Push Toward $50 Billion Export Target

    PlastiWorld 2026 Concludes with 800+ MoUs, Accelerating India’s Push Toward $50 Billion Export Target

    Mumbai (Maharashtra) [India], April 07: PlastiWorld 2026, organized by AIPMA (All India Plastics Manufacturers Association) in partnership with FIEO (Federation of Indian Export Organizations), concluded successfully in Mumbai, reinforcing its role as a high-impact, export-focused global sourcing platform for plastic finished goods. 

    Held from 23rd to 25th March, the three-day export-focused exhibition generated approximately ₹60 crore in concluded business, facilitated 4,000+ pre-scheduled B2B meetings, and led to the signing of 800+ MoUs between Indian manufacturers and international buyers.Designed as a structured bridge between Indian MSMEs and verified global buyers, PlastiWorld 2026 addressed a key gap in conventional trade fairs by enabling result-oriented business matchmaking.

    Held over three days at Mumbai’s Jio World Convention Centre, the event witnessed strong international participation despite global trade uncertainties: 

    • 210+ international buyers from 47 countries identified to attend
    • Participation from leading retail brands including Reliance Retail and IKEA
    • 50+ institutional buyers and sourcing agents
    • 100+ exhibitors showcasing export-ready products

    The event opened with a high profile inaugural ceremony attended by dignitaries from government bodies, trade organizations, and industry leaders. The ceremony underscored India’s growing export ambitions, policy support, and manufacturing strength, setting a confident tone for the exhibition.

    PlastiWorld 2026featured a diverse range of finished plastic products across key sectors including household goods, packaging, sports and leisure, stationery, infrastructure, and sustainable materials. The exhibition floor saw strong engagement, with exhibitors reporting meaningful inquiries and high-quality buyer interactions. 

    A key highlight of the event was its highly structured B2B matchmaking program – Pre-scheduled meetings ensured focused discussions, enabling Indian manufacturers to connect directly with verified global buyers and sourcing agents. This significantly reduced market entry barriers and helped build both immediate and long-term export pipelines.

    Alongside business meetings, curated knowledge sessions brought together policymakers, export experts, and industry leaders. Discussions focused on India’s export roadmap, global trade opportunities, sustainability, and value-added manufacturing (providing actionable insights for exporters aiming to scale globally)

    A significant milestone of PlastiWorld 2026 was the signing of two MoUs between AIPMA, FIEO, and the India New Zealand Business Council (INZBC), aimed at boosting bilateral trade, strengthening industry linkages, and unlocking new cross-border opportunities.PlastiWorld 2026 reflects the impact of focused industry collaboration in promoting India as a reliable global sourcing destination for plastic finished goods. 

    Reflecting on the impact of focused industry collaboration at the event, AIPMA Chairman & President Mr. Arvind Mehta said – “The scale of participation, the volume of structured B2B meetings, and the business outcomes achieved at Plastiworld 2026 reflect the strength and export-readiness of India’s plastics sector. This platform is playing a pivotal role accelerating India’s journey towards becoming a global sourcing hub.” 

    With global trade in plastic finished products valued at approximately USD 1.3 trillion and India’s current exports at around USD 12.5 billion (less than 1%), AIPMA has set an ambitious target to grow exports fourfold to USD 50 billion in the next three years. PlastiWorld serves as a critical platform in achieving this vision.  

    About PlastiWorld: 

    PlastiWorld is India’s premier global trade exhibition for plastic finished products, organised by the All India Plastics Manufacturers Association (AIPMA). It connects international, pre-screened buyers with India’s export-ready manufacturers, supporting focused sourcing, partnerships, and export growth.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • The Goldilocks Phase: Is India’s Economic Sweet Spot Finally Here?

    The Goldilocks Phase: Is India’s Economic Sweet Spot Finally Here?

    New Delhi [India], April 07: A steady hand at the wheel: how India is quietly balancing growth, inflation, and global uncertainty without hitting the brakes

    There’s something oddly calm about India right now. Not quite, definitely not that, but steady. Grounded. Like a train moving fast but not rattling off its tracks.

    And honestly, in a world that feels like it’s constantly one headline away from chaos, that steadiness matters more than we admit.

    So yeah, as April kicks in and the Reserve Bank of India gears up for its policy announcement, this doesn’t feel like just another routine update. It feels… intentional. Almost like someone’s actually thinking long-term for once.

    Growth, but the kind you can actually feel

    Let’s start with the obvious. Growth.

    A projected 7.4% GDP for FY26 isn’t just a number you throw into a PDF and forget. It’s a signal. A pretty loud one, actually. Because while a lot of economies are dragging their feet—or worse, quietly slipping backward India’s still pushing ahead. Not perfectly, sure. But with momentum.

    And where’s that coming from? Not one place.

    It’s in the everyday stuff. People are spending again. Rural demand picking up—finally. I was in a Tier-2 town a few months back (don’t ask me why, long story), and you could literally feel the difference compared to last year. Shops busier. Conversations less… cautious.

    Then there’s investment. For the longest time, private players were just watching from the sidelines, waiting for the government to do the heavy lifting. Now? They’re slowly stepping in. Capacity utilization’s up, factories are humming a bit louder, and companies are, yes, cautiously but actually, putting money to work.

    Trade’s another quiet win. Those India-EU and India-US deals? They’re not flashy right now, but give them time. These things compound. Slowly, then suddenly.

    Why steady interest rates might be the real story

    But here’s the part people really care about. Interest rates.

    Or more specifically, EMIs.

    And look, this is where the RBI’s playing it smart. Holding the repo rate at 5.25% might not sound exciting. It’s not supposed to be. Stability rarely is.

    But if you’ve got a home loan, or you’re running a small business where every percentage point kinda hurts, this matters. A lot.

    Because predictability? That’s underrated. You can plan around it. Build around it. Sleep better because of it.

    And then there’s that MSME move, collateral-free loans bumped up to ₹20 lakh. That’s not just policy talk. That’s someone, somewhere, deciding they can finally expand their workshop or hire two more people without risking their entire life savings.

    It’s small. But it’s not small.

    Handling inflation without hitting the panic button

    Now, the tricky bit. Inflation. Or more precisely, imported inflation.

    Oil above $100. West Asia tensions are doing their usual thing. The kind of stuff that’s completely out of India’s control, and yet somehow always ends up affecting the price of your morning chai.

    But here’s where it gets interesting.

    Instead of panicking, and central banks do panic sometimes, the RBI is treating it like what it is: a supply-side issue. Not something you crush with aggressive rate hikes and hope for the best.

    They’re managing the rupee carefully. Not dramatically, just… carefully. Enough to avoid wild swings. Enough to keep things boring. And boring, in currency markets, is actually great.

    Meanwhile, domestically? Inflation’s behaving. Core numbers are stable. Food prices, fingers crossed, should stay in check with a decent Rabi harvest.

    And those GST collections crossing ₹2 lakh crore? That’s not just a brag stat. It gives the government room to absorb shocks without passing everything onto consumers.

    So yeah, it’s not perfect. But it’s under control. Mostly.

    The long game: beyond just one policy cycle

    Somewhere in all of this is the bigger picture. The “Viksit Bharat 2047” idea. And I know these long-term visions can feel a bit… distant. Almost abstract.

    But then you look at the pieces.

    A central bank that’s not overreacting.
    An economy that’s still growing when others aren’t.
    Policies that, for once, seem aligned instead of working at cross purposes.

    And you start to think, okay, maybe this isn’t just talk.

    Maybe India really is shifting from reacting to global trends… to shaping its own path. Bit by bit.

    Anyway, stepping back.

    What we’re seeing right now isn’t dramatic. No big shocks. No surprise moves. And that’s exactly the point.

    It’s controlled. Deliberate. Almost… boring.

    But in a world addicted to volatility, boring might just be the biggest flex.

    And if this balance holds growth on one side, stability on the other—then yeah, this “Goldilocks” phase people keep talking about? It might actually be real.

    Or at least, real enough to matter.

    PNN BUSINESS

  • FundVice Acquires a Delhi based production House led By Kunal Sharma, Launches RoughCut Labs as Its Full-Spectrum Creative and Marketing Arm

    FundVice Acquires a Delhi based production House led By Kunal Sharma, Launches RoughCut Labs as Its Full-Spectrum Creative and Marketing Arm

    Noida (Uttar Pradesh) [India], April 07: FundVice Group, the integrated management consulting and enterprise transformation firm, today announced the acquisition of Production house, the creative and talent management agency founded and led by Kunal Sharma. The agency has been rebranded as RoughCut Labs and will operate as FundVice’s dedicated creative, marketing, and brand execution arm. Kunal Sharma joins the FundVice leadership team as Creative Director.

    The acquisition marks a decisive expansion of the FundVice ecosystem. Since its founding in 2018, FundVice has built an integrated platform spanning management consulting, M&A advisory, fractional CFO services, enterprise transformation, and finance infrastructure. With RoughCut Labs, the group now adds deep creative execution capability — photography, filmmaking, brand strategy, packaging design, UI/UX, digital marketing, event production, talent management, and intellectual property development — giving clients access to strategic and creative firepower under a single roof.

    Production house, under Kunal Sharma’s leadership, built a formidable track record over 13+ years in the fashion, entertainment, and brand ecosystem. The agency’s portfolio spans collaborations with international brands and leading designers, high-fashion editorial and commercial photography, cinematic brand films, large-scale event production including fashion weeks, brand activations for names like Coca-Cola, Pravaig, Cosmopolitan, DLF, McDonald’s, Tanishq, Reliance Brands, Jack Daniel’s, and Schweppes, and high-impact influencer marketing campaigns. This depth of creative execution, now combined with FundVice’s strategic and financial infrastructure, positions RoughCut Labs to deliver creative work that is not just visually compelling but commercially rigorous and strategically anchored.

    “When I founded FundVice in 2018, the vision was always to build an ecosystem — not a single practice. Every business we advise eventually needs creative execution: a brand identity, a campaign, a launch. Until now, that was a capability we referred out. With Kunal and RoughCut Labs, creative excellence is now native to the FundVice platform. This acquisition means our clients get strategy, capital, compliance, talent, technology, and creative — all with shared accountability and a single point of governance.”— Heena Arora Agarwal, Founder & Managing Partner, FundVice Group

    “I built Production house on the belief that creative work should move markets, not just win awards. But I kept hitting the same wall — great creative needs strategic context, financial discipline, and operational backbone to deliver real impact. FundVice is the only platform I’ve seen that brings all of that together. Joining forces means RoughCut Labs can now deliver creative that is strategy-led, data-informed, and built for outcomes. For our clients and our team, this changes everything.”— Kunal Sharma, Creative Director, FundVice Group

    Strategic Rationale

    The acquisition is driven by three core strategic imperatives:

    • Closing the ecosystem gap: FundVice clients — from startups raising their first round to enterprises executing post-merger integrations — consistently require creative and marketing execution. RoughCut Labs eliminates the need for external agencies, ensuring tighter alignment between business strategy and brand expression.
    • Deepening cross-sell and integrated delivery: With RoughCut Labs in the fold, the group can now deliver end-to-end engagements where business strategy and creative execution are governed under one platform — eliminating the friction and misalignment that comes from managing separate advisory and agency relationships.
    • Acquiring proven creative leadership: Kunal Sharma’s 13+ years of hands-on experience across fashion, film, events, and marketing — working with brands like Coca-Cola, DLF, Cosmopolitan, and Pravaig — brings a caliber of creative leadership that would take years to build organically.

    RoughCut Labs: Service Portfolio

    Under the FundVice umbrella, RoughCut Labs will offer the full spectrum of creative and marketing services:

    • Brand strategy, visual identity, and logo design
    • Photography: brand campaigns, product, events, portraiture, and editorial
    • Filmmaking: commercial brand films, corporate films, music videos, documentaries, and social content
    • Packaging design: structural, label, surface design, and mock-ups
    • UI/UX design: apps, websites, wireframing, prototyping, and usability optimization
    • Digital and social media: strategy, content creation, performance marketing, influencer collaborations, and analytics
    • Marketing and planning: market research, positioning, campaign architecture, and on-ground execution
    • Events and talent: corporate events, fashion shows, live experiences, and celebrity management
    • Intellectual property: original concept development, brand properties, and IP monetization

    FundVice Group Leadership Team

    Following the acquisition, the FundVice Group core management team comprises:

    • Heena Arora Agarwal — Founder & Managing Partner
    • Ritin Agarwal — Managing Partner
    • Sumit Agarwal — Director – Consulting
    • Kunal Sharma — Creative Director

    About FundVice Group

    Founded in 2018 by Heena Arora Agarwal, FundVice Group is an integrated value creation engine that partners with promoters, boards, and CXOs to embed strategy, finance, and execution into the enterprise’s core. The group operates across India, USA, Canada, the UK, Middle East, and Southeast Asia with 60+ consultants and advisors, 800+ investor relationships, and a proven track record spanning $500M USD in cost optimization, $50M USD in capital raised, and 500+ businesses analysed across multiple specialized verticals.

    Media Contact

    FundVice Group  |  corporate@fundvice.in  |  https://www.fundvice.in/

    +91-78-380-90083  |  +91-92-113-03004

    UG 007, Tower-1, Assotech Business Cresterra, Sector 135, Noida, Uttar Pradesh 201304

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Dhruv Consultancy Services Empanelled with India Exim Bank for DPR, TEV, PFR and LIE Services

    Dhruv Consultancy Services Empanelled with India Exim Bank for DPR, TEV, PFR and LIE Services

    New Delhi [India], April 07: Dhruv Consultancy Services Limited. (DCSL) (BSE – 541302 | NSE – DHRUV), one of India’s established infrastructure consultancy firms, is pleased to announce that has been empanelled with the Export-Import Bank of India (India Exim Bank) to deliver a comprehensive suite of technical consultancy services across the Roads & Highways sector.

    Scope of Empanelment

    The empanelment, effective April 2, 2026, enables the Company to undertake a wide range of assignments, including:

    • Preparation and vetting of Techno-Economic Viability (TEV) Reports, Project Feasibility Reports (PFR), and Detailed Project Reports (DPR)

    • Acting as Lender’s Independent Engineer (LIE) for project monitoring, ensuring technical compliance and progress oversight.

    The empanelment also authorizes the company to undertake DPR preparation and feasibility vetting for loan appraisal purposes, strengthening its role in institutionally funded infrastructure projects.

    In addition, the empanelment also covers broader advisory capabilities such as socio-economic impact assessment (SEIA) and procurement expertise, enabling the Company to support projects from evaluation to implementation.

    The Company meets stringent eligibility criteria, having executed at least three assignments across DPR/TEV preparation, vetting, and LIE services, including one in India, with the empanelment valid for up to three years, enabling participation in project-specific assignments. 

    This development marks a significant milestone in the Company’s growth journey, strengthening its association with a premier financial institution and reinforcing its credentials as a trusted partner across the infrastructure lifecycle from project conceptualization and evaluation to execution monitoring.

    Strategic Significance

    • Market Expansion: This empanelment opens doors for LIE services in both domestic and international markets, with the segment estimated at approximately ₹100 Crs per annum, positioning the Company to capture an estimated ~25% share of this high-value advisory space over the next three years.

    • Operational Efficiency: The associated workstreams can be efficiently executed through optimal utilization of existing head office resources and professional manpower, ensuring scalability without significant cost additions and creating potential for enhanced profitability.

    • Full Lifecycle Presence: With capabilities spanning project preparation (DPR, TEV, PFR) to project monitoring (LIE), the Company is well-positioned to deliver end-to-end support across the infrastructure project lifecycle.

    • Financial Integration: The empanelment creates opportunities to engage in projects backed by institutional financing, strengthening the Company’s technical credibility and deepening its integration within the infrastructure financing ecosystem.

    Commenting on the development, Mrs. Tanvi Dandawate Auti, Managing Director, stated, “We are pleased to be empanelled with India Exim Bank for a comprehensive range of consultancy services. This empanelment reinforces our technical capabilities and domain expertise across the infrastructure lifecycle, from project planning to execution monitoring.

    It also opens up new opportunities to collaborate on infrastructure projects supported by institutional financing, further strengthening our presence in the Roads & Highways sector. We remain committed to delivering high-quality, data-driven consultancy services aligned with industry standards and client expectations.”

    Disclaimer: This article is for informational purposes only and does not constitute financial advice.

  • The Conviction to Lead: How Aditya Jangid Scaled AdCounty Media into a Global Powerhouse

    The Conviction to Lead: How Aditya Jangid Scaled AdCounty Media into a Global Powerhouse

    New Delhi [India], April 06: In the ever-changing world of digital advertising, it’s not just about being trendy; it’s about having the audacity to change the trend itself. Under the guidance of Founder Aditya Jangid, AdCounty Media has transformed from a young startup to a global AdTech giant.

    A Foundation Built on Conviction

    While many entrepreneurs are waiting for that “lightbulb moment,” Aditya Jangid’s entrepreneurial story has been one of preparation. Before AdCounty Media, Jangid took almost two years to study the industry, find the best talent, and build the company’s foundation.

    This helped him take the risk of quitting a secure job at TCS. For Jangid, it was not a question of hope; it was a question of conviction.

    “Everyone said move fast. I chose to move with purpose, we weren’t building an agency, we were building a legacy.”– Aditya Jangid

    The Architecture of Leadership

    AdCounty’s meteoric growth is fueled by a synergy of specialized leadership. While Aditya Jangid provides the overarching vision, execution is a collaborative effort.

    Innovation and technology are led by Chandan Garg (MD-Tech) and Imran Khan Niazi (CTO). Strategy and revenue are spearheaded by Kumar Saurav (Co-Founder and CSO) and Delphin Varghese (Co-Founder and CRO). Financial discipline is managed by Abbhinav Rajendra Jain (Co-Founder and CFO).

    Supported by board advisorsSanchit Sanga and Gaurav Dikshit, the leadership team ensures that every technological leap is backed by sound global strategy.

    The July 2025 Milestone: Going Public

    The ultimate test for AdCounty’s model was put to the test in July 2025 with its IPO. While most companies tend to lose focus in the transition from a private to a publicly listed firm, AdCounty’s Jangid team chose to focus even more on execution.

    The market was very enthusiastic about AdCounty’s IPO. It was heavily oversubscribed, which goes to show that investors had immense faith in AdCounty as a brand and a global entity.

    “The IPO was not a finish line for us; it was a launchpad. It was a validation of our belief that transparency and results are the only currencies that matter in the world market.” – Aditya Jangid

    The Road Ahead: Redefining the Ecosystem

    The future of AdCounty Media is built on the philosophy of “Human Centric Tech,” which is all about leveraging the power of advanced AI-based technology with a keen understanding of the human mind to not just play in the marketplace, but to rewrite the rules of engagement.

    Aditya Jangid’s AdCounty Media is once again proving the adage that in the world of AdTech, the most powerful algorithm is a vision, precision, and attention to detail.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Indian Law Has a New Kind of Problem. Amit Thukral Has Been Solving It for 25 Years

    Indian Law Has a New Kind of Problem. Amit Thukral Has Been Solving It for 25 Years

    New Delhi [India], April 06: Amit Thukral has navigated satellite wars, billion-dollar biotech battles, and the unwritten rules of Indian regulatory law. Now, as a senior partner at Commercial Law Chambers, he’s building something bigger than a practice – a blueprint for what strategic legal counsel looks like in the age of AI.

    There is a specific kind of lawyer that courts don’t produce and law schools can’t fully teach the kind who walks into a room where no rule yet exists and walks out having shaped one. Amit Thukral is that kind of lawyer. With over 25 years of practice spanning agri-biotech, pharmaceuticals, media, and technology, Amit has spent the better part of three decades not just interpreting the law, but making sense of it in real time often before the ink has dried on any precedent.

    Now a senior partner at Commercial Law Chambers (CLC), Amit is channelling that depth of experience into building one of the country’s most formidable platforms for high-consequence legal work. In an exclusive conversation, he reflects on the journey, the philosophy, and what he believes the profession is yet to fully understand about itself.

    “The law was being built in real time”, when asked about the defining moment of his career, Amit pushes back thoughtfully, characteristically on the premise. “I’d call it a defining phase rather than a single moment,” he says. He points to his years handling first-generation regulatory issues in satellite broadcasting most notably at Tata Sky and later in life sciences, at Monsanto, where questions around biotechnology, pricing, and biodiversity were “unprecedented and carried systemic implications.”

    “We were not just interpreting regulation, we were actively shaping it through engagement with regulators and courts,” he recalls. It was there, at the frontier of what law was and what it hadn’t yet become, that Amit crystallised his core identity: not a legal interpreter, but someone who creates clarity in ambiguity. That evolution from reading law to building it continues to define how he practises today.

    “In complex environments, clarity is not found – it is created.”

    Three roles, one 360-degree view, what separates Amit from many of his contemporaries is the arc of roles he has inhabited: in-house leadership, external advisory, and now a growth-oriented position at CLC. Each seat, he says, handed him a fundamentally different lens. “In-house, you learn accountability, you own outcomes, not just opinions. As external counsel, you bring depth and objectivity. In leadership roles, you understand value creation and stakeholder alignment.”

    The synthesis of all three legal accuracy, commercial practicality, and strategic foresight is what he describes as the gold standard of great counsel, and the standard he holds himself to. It is not merely an aspiration. He has personally managed over 300 active litigations at one stage, led global legal and compliance teams, negotiated complex cross-border transactions, and engaged directly with regulators and policymakers. His approach, as a result, is never to treat problems in silos but as multi-dimensional challenges requiring resolution, not just analysis.

    The pattern-recognition advantage, working across agri-biotech, pharmaceuticals, media, and technology, has given Amit something few lawyers possess, the ability to see regulatory patterns before they fully emerge. “While industries differ, regulatory patterns and risk behaviours often repeat,” he explains. The compliance intensity and scrutiny that life sciences have historically faced, for instance, is now arriving in full force for technology, AI, and data ecosystems. Having lived through the life sciences cycle, Amit says he can see exactly what is coming and help businesses stay ahead of the curve rather than scramble to react.

    This is not incidental. Amit describes it as a deliberate approach: anticipating regulatory direction, identifying stress points early, and positioning clients ahead of the next wave. “I’ve seen it before. I know what’s coming,” he says with the calm confidence of someone who has been right before.

    One of the more underappreciated aspects of Amit’s practice is his deep institutional literacy, the hard-won understanding of how decisions are actually shaped within courts, regulators, and policy forums, not just how they are formally announced. Having appeared before the Supreme Court, engaged with sector regulators, and contributed to policy discussions at the highest levels, he has observed first-hand how legal arguments interact with economic, political, and social considerations in real institutional settings.

    “For clients, this translates into better strategy, sharper positioning, and more predictable outcomes,” he says. In complex disputes or regulatory engagements, knowing the formal law is necessary, but knowing how the institution in front of you actually thinks is often what determines whether you win.

    Amit’s decision to join Commercial Law Chambers was, by his own account, a deliberate choice of platform over prestige. The firm, he says, represents “a convergence of deep domain expertise and high-stakes problem solving particularly in life sciences, TMT, and disputes.” At this stage of his career, he was looking for somewhere he could not only practise but actively build integrating advisory, disputes, and growth into a cohesive offering.

    CLC, as Amit describes it, is uniquely positioned to handle complex, high-consequence matters where legal, regulatory, and commercial considerations intersect, including regulatory and tax disputes, cross-border transactions, competition issues, and emerging challenges in healthcare, technology, and AI. The firm’s agility in handling such mandates, rather than the scale of a larger institution, is precisely what attracted him.

    Looking ahead, Amit sees the firm deepening its capabilities over the next three to five years in technology-led regulatory advisory, cross-border disputes, and integrated risk management particularly as businesses navigate an increasingly AI-driven and globally interconnected environment. “The direction is clear,” he says. “The question is how fast you build towards it.”

    The USD 650 million proof point – When asked for his signature achievement, Amit doesn’t hesitate. The Lupin Japan divestment valued at approximately USD 650 million, stands as the clearest illustration of the kind of work he does best. What made it exceptional was not its scale alone, but the multi-jurisdictional complexity and stakeholder alignment it demanded, all executed under tight timelines.

    “It brought together regulatory, transactional, and strategic elements simultaneously,” he reflects. “Precision, coordination, and sound judgment all at once.” It is the kind of mandate that exposes whether a lawyer is truly operating as a strategic partner or merely as a technical functionary. Amit, clearly, was the former.

    Three words clients would use to describe him: strategic, dependable, insightful. He adds a fourth – composed. “In high-pressure situations, clarity of thought and calm execution are often what clients value most.”

    The quiet power of good legal work, there is something Amit believes is consistently underappreciated about his field and he raises it with the conviction of someone who has seen the misperception cause real damage. Regulatory and commercial law, he argues, is far too often viewed through the lens of restriction or compliance alone. The constructive role it plays in enabling innovation, protecting long-term value, and ensuring sustainable growth goes almost entirely unreported.

    “The best legal work often happens quietly,” he says. “Structuring outcomes, resolving conflicts, enabling businesses to move forward with confidence.” The headlines go to the courtroom dramas. The work that actually keeps businesses alive and growing rarely gets one. It is, perhaps, the profession’s most significant blind spot and one Amit is quietly working to correct through the very nature of his practice.

    What sets Amit apart isn’t only professional range it is a parallel body of work that few would expect from a senior commercial lawyer. His initiative, Quantum State of Mind, is a project rooted in systems thinking, awareness, and human resilience. It involves community initiatives that hold space for individuals navigating mental health challenges, support for an active online community, and volunteering with teams such as the Burning Man ecosystem.

    He is clear that it is distinct from his legal practice but equally clear about how deeply it informs it. “It strengthens my ability to deal with high-stakes conflict and decision-making,” he explains. Approaching complexity with clarity, empathy, and the capacity to engage with uncertainty without losing balance these are not peripheral qualities for Amit. In the kind of work he does, they are central. “In many ways,” he says, “it’s the work that makes all the other work possible.”

    When Amit began his career, lawyers were largely seen as risk mitigators valuable, but reactive. Today, they are expected to be business partners and strategic advisors. But Amit believes the transformation has further to go, and faster, than most in the profession acknowledge.

    The next decade, he says, will require lawyers who genuinely understand technology, artificial intelligence, data ecosystems, ESG frameworks, and global regulatory convergence not superficially, but deeply enough to lead on them. “The role is evolving from interpretation to anticipation and integration,” he says. The lawyers who thrive will not be those who can react quickest to what has happened but those who can see what is coming and help their clients prepare for it.

    For those considering working with him, Amit’s message is characteristically direct: “I do my best work in complex, high-stakes, and often unprecedented situations where clarity is limited, and outcomes matter.” He brings what he calls a resolution-driven mindset combining legal depth with commercial understanding and stakeholder alignment. He values relationships that are trust-based, collaborative, and built for the long term. Not engagements where he dispenses advice and steps back, but partnerships where he is genuinely invested in navigating complexity alongside his clients.

    In an era where legal advice is increasingly commoditised and AI is beginning to automate the routine, Amit Thukral represents a genuinely rare proposition: a lawyer who brings not just knowledge, but judgment, institutional understanding, and the quiet confidence of someone who has helped write rules before they existed. That, in the end, is not a service. It is a strategic advantage.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • No Cash, No Backup: Is India’s Highway Infrastructure Ready for a Digital-Only Future?

    No Cash, No Backup: Is India’s Highway Infrastructure Ready for a Digital-Only Future?

    New Delhi [India], April 06: Let’s be honest, this isn’t really about toll booths.

    On the surface, India’s move to 100% digital toll payments from April 10, 2026, looks like a simple operational tweak. No cash. Only FASTag or UPI. Faster lanes, less congestion, smoother travel. That’s the headline.

    But if you zoom out just a little, you start seeing something else entirely.

    This is infrastructure thinking. Behavioral engineering. Quiet, deliberate system design.

    What we’re witnessing here is the construction of an invisible architecture, one that reshapes how millions of people behave without ever announcing it.

    And that’s where it gets interesting.

    For years, digital tolling in India was optional in spirit, even if mandatory on paper. FASTag existed, lanes were marked, incentives were nudged… but cash still lingered as a fallback. A safety net. A psychological comfort.

    Now that fallback is gone.

    And that changes everything.

    Because the moment you remove choice, you remove hesitation. There’s no “I’ll recharge later” or “I’ll just pay cash today.” You adapt, because you have to. Not dramatically. Not loudly. Just… quietly.

    This is classic nudge theory, but pushed one step further.

    Not a suggestion. Not even a strong incentive. It’s a forced default.

    And strangely, that’s often when behavior truly shifts.

    But let’s talk about what this really unlocks beyond convenience.

    A frictionless toll system isn’t just about saving a few minutes at a highway plaza. It’s about optimizing an entire layer of the economy that most people don’t even think about.

    Every unnecessary stop at a toll booth burns fuel. Every queue adds idle time. Multiply that across millions of vehicles, trucks, buses, and private cars every single day.

    The numbers get… uncomfortable.

    So when you remove cash handling, reduce stoppage time, and create a near-continuous flow of traffic, you’re not just improving user experience. You’re cutting inefficiencies at scale. Fuel savings. Time savings. Logistics efficiency.

    Real money. Quietly saved.

    And not in small amounts.

    Then comes the part where policymakers don’t always say out loud the data dividend.

    Every digital toll transaction creates a clean, timestamped, geo-tagged data point. Who traveled where? When. How often. At what cost?

    Individually, it’s just a toll payment.

    Collectively? It’s a living map of economic movement.

    Freight corridors. Urban spillovers. Seasonal migration patterns. Logistics bottlenecks. You can start to see the economy in motion, not just estimate it.

    And that kind of visibility changes how decisions get made.

    Infrastructure planning becomes sharper. Revenue leakage shrinks. Fiscal forecasting improves. Even enforcement becomes more precise.

    It’s not just digitization. It’s datafication.

    But this is where the conversation needs to stay grounded: systems like this aren’t risk-free.

    In fact, they introduce a different kind of vulnerability.

    When you build a fully digital layer over something as critical as national highways, you’re essentially saying: the backend must not fail. Not occasionally. Not “most of the time.” It has to work. Consistently.

    Because when it doesn’t, the failure isn’t isolated.

    A scanner glitch isn’t just a minor inconvenience. It’s a traffic jam. A payment delay isn’t just a failed transaction. It’s a stalled lane with 20 vehicles waiting behind it.

    And this is where systemic resilience becomes the real test.

    Can the infrastructure handle peak loads? Patchy networks? Edge-case failures? Rural connectivity gaps?

    Because digital systems don’t fail gracefully. They fail abruptly.

    And while all this macro-level transformation is happening, the human layer remains… uneven.

    Take the truck driver. Long routes. Tight margins. Irregular connectivity. For him, this shift isn’t just about convenience, it’s about reliability. If the system works, it saves him time and fuel. If it doesn’t, it costs him both.

    Or the senior citizen driving occasionally, maybe less comfortable with apps, recharges, and digital flows. For them, this isn’t seamless progress. It’s an adaptation under mild pressure.

    And that tension between system efficiency and human readiness is real.

    Often overlooked. But real.

    Still, transitions like this tend to follow a pattern.

    First, resistance. Then the adjustment. Then normalization.

    And eventually, invisibility.

    Think about it. A few years ago, digital payments felt like an effort. Today, they’re instinctive. You don’t think before scanning a QR code. You just do it.

    Tolling is heading the same way.

    So yes, from April 10, you won’t be able to pay cash at toll plazas anymore.

    But that’s just the visible change.

    The real story is what sits beneath it: a system quietly aligning incentives, shaping behavior, capturing data, and optimizing movement at scale.

    No big announcements. No dramatic overhaul.

    Just a small rule.

    That changes everything

    PNN BUSINESS

  • How Saheel Properties “Mother of All Deals” Is Different From Other Industry Offers

    How Saheel Properties “Mother of All Deals” Is Different From Other Industry Offers

    Pune(Maharashtra) [India], April 06:Pune’s real estate market is no stranger to festive offers, seasonal discounts and promotional schemes designed to attract homebuyers. However, most of these offers tend to follow a predictable pattern, limited-period benefits, conditional rewards, or scratch-and-win formats where only a few lucky participants receive high-value prizes. In this landscape,Saheel Properties’ “Mother of All Deals” emerges as a truly differentiated and customer-focused offer that redefines what a real estate offer can be.

    What sets Mother of All Deals apart right from the outset is its assured value proposition. Unlike conventional industry offers, where buyers are given scratch cards or entered into lucky draws with uncertain outcomes, Mother of All Deals ensures that every participant receives guaranteed gifts worth up to ₹4 – 5 lakhs. This is a significant departure from the norm, where most participants walk away with minimal benefits while only a handful win big-ticket rewards. By guaranteeing substantial value for every homebuyer, Mother of All Deals eliminates uncertainty and builds immediate trust.

    In traditional offers, the excitement often revolves around the possibility of winning, but that excitement can quickly turn into disappointment for the majority who do not receive meaningful rewards. Mother of All Deals, on the other hand, transforms the experience into one where everyone is a winner. The assured gifts ensure that every buyer feels valued and rewarded for their decision, making the homebuying journey more satisfying and memorable.

    Every participant receives assured benefits through a Scratch & Win experience, ensuring that each homebuyer wins a guaranteed reward. These include aspirational prizes such as the Tata Punch EV, Royal Enfield Super Meteor 650 motorcycles, international travel vouchers worth ₹4 lakh, furniture vouchers worth ₹5 lakh, electronics vouchers worth ₹4 lakh and gold vouchers worth ₹5 lakh. This combination of certainty and excitement is rare in the real estate sector and significantly enhances the overall appeal of the offer.

    The scale of Mother of All Deals further distinguishes it from other industry offers. With rewards worth an impressive ₹7.87 crore, the offer is not just a promotional activity but a large-scale celebration of homeownership across Pune. The offer, running from March 11, 2026 to April 19, 2026, has already witnessed an overwhelming response, with rewards worth up to ₹5 crore distributed to homebuyers so far, further reinforcing its credibility and strong market acceptance. Encouraged by this tremendous response, the total reward pool may be extended up to ₹10 crore, making the offer even more impactful. Most developers focus on short-term incentives or limited benefits, whereas Saheel Properties has created a comprehensive and high-value offering that resonates with a wide range of buyers.

    Transparency is another key factor that makes Mother of All Deals stand out. In many real estate promotions, buyers often encounter complex terms and conditions, hidden clauses, or restrictive eligibility criteria. Mother of All Deals, however, is designed to be straightforward and inclusive. Every eligible homebuyer participates and every participant receives tangible benefits. This clarity not only simplifies decision-making but also strengthens customer confidence in the brand.

    Moreover, Mother of All Deals reflects a deep understanding of evolving homebuyer aspirations. Today’s buyers are not just investing in a property; they are seeking a lifestyle upgrade. By offering rewards that cater to mobility, travel, home interiors, technology and long-term value like gold, the offer aligns perfectly with modern expectations. It enhances the emotional and experiential aspect of buying a home, going beyond purely financial incentives.

    Ultimately, what makes “Mother of All Deals” truly different is its commitment to fairness, inclusivity and guaranteed rewards for every participant, rather than selective benefits for a few. It shifts the focus from luck-based outcomes to assured value, while still retaining the thrill of winning premium prizes.

    In a competitive and evolving real estate market, Mother of All Deals sets a new benchmark, one where every homebuyer is rewarded, every purchase feels celebrated and the journey of owning a home becomes as exciting as the destination itself.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.