I Am Bhojpuriya

Category: Business

  • Linktree Enters Web3 with New NFT – Primex News Network

    Linktree Enters Web3 with New NFT – Primex News Network

    Linktree launches new Web3 features to continue to empower creators

    New Delhi (India), May 18: Linktree, the link-in-bio category leader enabling creators to streamline their online identity and monetise their following, today announced a new set of NFT features for creators in the Web3 space. Linktree users can seamlessly showcase NFTs and build a community around ownership, adding more value to creators across the digital universe.

    While Web3 remains at a nascent stage, it offers creators tremendous power through new models of patronage, future investment and ownership. With the introduction of the new NFT capabilities, Linktree is solidifying its commitment to empower the creator community by enabling new ways for creators to monetise their craft and curate a digital identity.

    These features mark the first steps in a key partnership between Linktree and OpenSea, the world’s largest NFT marketplace. Following Linktree’s recent $110M USD raise, the business is focusing on introducing new revenue streams and creating further value for creators and brands. With a significant and continuously growing creator base with a strong affinity for Web3, Linktree is excited to empower these individuals to showcase, curate, and grow these digital offerings.

    Linktree’s Web3 features include:

    ● NFT Gallery Link: The NFT Gallery link allows Linktree users to showcase NFTs right on their Linktree. Creators can add the URL of an OpenSea collection to generate a preview, and have the option of connecting their Metamask wallets to verify ownership of the collection. Alternatively, creators can connect their Metamask wallets and pick up to six owned NFTs to display them in the NFT gallery. Visitors can then click through to OpenSea to view and purchase the available NFTs.

    ● NFT Profile Image and Background: By connecting their wallet, creators can use their NFTs as their profile images or backgrounds on their Linktree. Verified NFTs will be displayed in a hexagonal frame to make them stand apart as profile images, and backgrounds will have a verification badge at the bottom of the creator’s Linktree. Visitors can then click to find out more about the NFT on Linktree. Linktree is leveraging OpenSea and Metamask to power this verification.

    ● NFT Lock: NFT creators can lock their links using a smart contract address. Only visitors who own NFTs from a particular collection can unlock the link by connecting their wallets to prove ownership. This feature allows creators to make the distribution of benefits easier, thus making it more worthwhile to own an NFT from their collection.

    Alex Zaccaria, co-founder and CEO of LInktree, shared: “Web3 and the power of blockchain has granted creators exciting ways to monetise their passions and build their community. As the creator ecosystem migrates towards this new iteration of the internet, Linktree is excited to provide a home for creators to aggregate their digital assets and showcase what’s important to them.”

    “Linktree is hyper-focused on empowering all creators through partnerships & integrations with the platforms they rely on to grow and monetise,” says Nick Rizzuto, Head of Partnerships & Innovation at Linktree. “Millions of people have chosen Linktree as their ‘digital home’ to bring together what’s most important to them, and so we wanted to give users a tangible means to display their digital art. OpenSea has been at the forefront of introducing the world to NFTs and is already widely popular on Linktree, so they were a natural partner to help power this functionality.”

    Ryan Foutty, VP of Business Development at OpenSea adds “The new Linktree x OpenSea integration allows users to prominently display the work they’ve created or proudly collected, now just one click away on Linktree. We know many NFT creators and collectors already use Linktree to link to their collections on OpenSea, and we’re excited that the Linktree integration makes NFT displays that much more seamless and engaging.”

    Linktree is dedicated to supporting diversity, equity, and inclusion as it continues to empower creators around the world. To amplify this mission, Linktree has purchased a ‘World of Women Galaxy’ from the ‘World of Women’ collective, which is a community who are taking action to increase diversity in the NFT space, educate and onboard the next generation of creators, and promote equal opportunities for all . Linktree is also committed to maintaining its climate positive status by continuing to invest in green projects as it adds more Web3 features.

    As one of the top 300 most popular website destinations globally, with over 1.2 billion monthly views, Linktree continues to prioritise the needs of creators, consumers and brands.

    About Linktree
    Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.

    In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilised by more than 24 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.

  • Ourea’s Journey from primordial Greek myths to a successful Branding company with the specialist – Anooja Bashir – Primex News Network

    Ourea’s Journey from primordial Greek myths to a successful Branding company with the specialist – Anooja Bashir – Primex News Network

    May 18: With the advent of the new age technologies like Internet of things, artificial intelligence, Machine Learning blockchains and more, the world of business and marketing has seen a drastic change in their approaches and outcomes.  The Idea of design thinking along with new age technologies have completely transformed how businesses interact with the needs of their clientele. But with the changing trends this has made the market highly competitive and saturated. Amongst these Ourea, a business consultancy firm is a breath of fresh air, rising above the challenging circumstances of the pandemic they have been able to help various brands understand and cope with the highly competitive market structure through their fresh ideas, top notch strategic marketing approach and hyper personalised branding solutions.  Ourea is a brand of hope, a brand of ambition, a brand of teamwork. They flaunt their strength that lies in its versatile design-centric approach blended with tech-savvy implementations. The perfect mix of experts with more than two decades of experience in the industry teamed up with passionate youngsters to bring out the best in them, to deliver the best for their clients.

    What makes this venture stand out?

    They aim to position the startups, SMEs, SMB, and MSMEs in this competitive market instead of running campaigns blindly. The ultimate goal is achieved through a well-balanced marketing, design, content, and technological approach that enables businesses to capture the attention of their target audience.

    The Founder, Anooja Bashir herself, is an experienced marketing strategist and a brand custodian. A customer-driven marketing expert with more than 20 + years of corporate experience in multichannel marketing and customer experience strategies helping brands elevate awareness, and engagement, and delivering exponential sales conversions along with managing clients from diverse fields.

    Entrepreneurs like her firmly believe that a thorough competitive SWOT analysis is required to curate a marketing plan tailored just for customers. This also helps in evaluating the current stand of the venture and where it needs to be taken. The unique model they have created with a prompt 360 business service support via branding, designing, digital marketing, web and app development along with IT support gives them an extensive competitive advantage.

    Delivering over 100 brands so far belonging to extensively diverse segments, Ourea has served several satisfied enterprise clients throughout their journey! Their efficient team has also been a great aid to a few startups that even subsequently got themselves featured in Shark Tank India Season 1!

    Anooja and her Co-founder Vinod joined hands to develop some “no less than revolutionary” plans for Kerala startups to bring the deserved and adequate attention and visibility. From designing the unthinkable to taking a technologically driven approach, they put their heart and soul into your brand’s success. Ourea plans to be with you till you reach the peaks of success and contribute their major role to building a brand for you, from scratch to zenith. If you wish to add that flavour of success and life-changing innovation to the rollercoaster ride of your business journey and make it worth your while, they are undoubtedly and indeed the right choice.

    They propose strategies to your brand with the time and precision it demands, along with optimum efficiency and dedication. Everything they do is a result of a deep and careful analysis of your target market, competition, customers, potential audience, and basically every small or big stakeholder of your firm.

    With the changing era and the sudden turmoil of the pandemic there has been a significant impact on each one of our lives, particularly employees, because their abilities and skillets needed to be enhanced in some way or other. This requirement came in because it suddenly, yet largely, was regarded as inadequate to match the new working setup, to the rapid changes in working style and environment. Only rare skills were assumed worth the limited funds of companies.

    LIKES, i.e., Learning Innovative Key Employability Skills, is one such initiative by Ms Bashir, which focuses on training the graduates, professionals, and women entrepreneurs for two months to make them industry-ready, the perfect move at the perfect time!

    Here, the training is not undertaken by just anyone from the industry, but by only the Industry Experts. The cynosure of LIKES is that post the training, the participants are assured of a job using Ourea’s network, with utmost faith and sincerity.

    Ms Anooja Bashir is also the Co-founder and CMO of Flexi Cloud- a managed cloud hosting company. This specific area is a complete business solution provider to start-ups & organizations, again a need for the industry. She also runs an ed-tech platform called LIKES, and a social entrepreneurship saga called Anooja Initiatives that actively takes part in helping the underprivileged with a societal welfare goal of social commitment.

    With Ourea, you will always be able to advance to a higher level, no matter how high or low in the graph you already are. Using latest SEO techniques to provide your brand with widespread visibility in the online social sphere, to attract the correct audience, Ourea employs the most visually appealing designs and videos. They narrate your story in the most exquisite way, hence justifying why they visibly stand out in the crowd and make sure, their clients do so too!

    Likewise, they understand the importance of a freshly optimized website and critically compose each component, be it videos, designs, or content and hence provide the best quality services to cater to the requirements. They never lag behind to ensure that you fetch the desired engagement from the target audience and are capable of preaching your brand values among the new users.

    Ourea is not an ordinary firm with sugar-coated promises; they are backed by results and pleasant client experiences. They aim to be the wings to your dreams by providing creative solutions to all your problems and helping the target audience put faith in your brand. Ourea respects and strives to maintain a global atmosphere where they value and encourage diversity. Being righteous along with preciseness is the ultimate goal that they constantly strive to achieve.

  • Runaya Group certified as The Great Place to Work® in 2022 – Primex News Network

    We are taking a step toward building Trust, a high-Performance Culture organization

    Mumbai (Maharashtra) [India], May 18: Runaya Group, one of India’s fastest-growing manufacturing start-ups has been accredited as a Great Place to Work-Certified in India. ‘Leadership from Within’ has always been  the growth philosophy at Runaya Group, which is now the testimony of how the organization always  strives to achieve the most-valued leadership practices for the growth of its valuable employees. The accolade follows the organization’s “people-first” philosophy. Runaya has a structured procedure to recognize and nurture the best performers and develop the Leaders for the future, not only for the respective business but for the entire group of companies.

    According to Naivedya Agarwal, CEO & CO-Founder, Runaya Group, “We are honored to be certified as a “Great Place to Work”. We have always believed in building and cultivating a people-first culture organization. This is a very big boost to our growth journey. This validates our effort to initiate a culture that intensifies the potential of our employees, based on the strong foundation of equality and rewarding the right talents.”

    Speaking about the achievement, Group HR Head Ms. Sujata Mohanty said, “This certificate from The Great Place to Work® is proof of the inclusive and employee-friendly work culture that Runaya group offers. This milestone sets the company apart from other start-ups by setting an example for them through its ‘people-first approach. As a start-up, this achievement will further boost our confidence to take regular initiatives to promote a more inclusive and balanced work culture among our employees.”

    Runaya Group feels elated to be certified as a Great Place to Work-Certified. This certification credits the organization’s goal towards creating a trustworthy and non-discriminatory environment, and owing to the employees and its management, Runaya Group has been able to achieve the abovementioned goal. As a result, the entire process has boosted the company’s productivity and engagement within the organization.

    Over the years, Runaya Group has introduced several path-breaking policies, practices, and initiatives for various segments of the workforce. The Company has been constantly revolutionizing and innovative people practices in the realms of hiring, engagement, diversity & inclusion, rewards & recognition, employee relations, security, and career & development. Being a manufacturing start-up the company has been pioneering worker welfare schemes even during the pandemic and introduced the Agile Working Model in 2020.

    In the manufacturing start-up space in India, the company has been pioneering a few of India’s best  employee growth and welfare policies and initiatives like the Leadership Growth Program, Talent  Review Council, Parents Connect, R Connect, Fostering innovation and creativity, Runaya Unit  Mancom, An Open Door Policy, Non-discriminatory recruitment policy, and practices. Runaya Group has also introduced schemes such “Long Term Incentive Plan” for 100% of our employees which is very unique and rare in the country. This path-breaking design has made the scheme robust with an objective to place greater emphasis on superior individual performance while keeping all employees accountable for business delivery and ensuring greater wealth creation opportunities. Employees see better career opportunities with such kind of unique and rewarding schemes in place. Apart from Health Insurance Policy, WFH Policy, Jobs for Partner Policy & many others.

    Every year, more than 10,000 organizations from over 60 countries partner with the Great Place to  Work®️ Institute for assessment, benchmarking, and planning actions to strengthen their workplace  culture. Great Place to Work®️ Institute’s methodology is recognized as a rigorous and objective work culture assessment process. It is considered the gold standard in identifying and recognizing great workplace cultures.

    About Runaya:

    Runaya’s vision is to deploy cutting-edge technology to enable innovation, sustainability, and efficiency improvement in the natural resources industry. Founded by Naivedya and Annanya Agarwal (sons of Vedanta Limited Vice-Chairman Navin Agarwal), the key focus is on executing projects that enable a circular economy and promote the concept of waste to wealth. In addition to ground support products, Runaya’s portfolio includes sustainability solutions for the aluminium industry, minor metals recovery; gas atomized metallurgical powders, and other semi-finished products for the telecommunication cable and steel industries.

  • In a World First, Yokogawa and JSR Use AI to Autonomously Control a Chemical Plant for 35 Consecutive Days – Primex News Network

    In a World First, Yokogawa and JSR Use AI to Autonomously Control a Chemical Plant for 35 Consecutive Days – Primex News Network

    – Putting into practical use a next-generation control technology that takes into account quality, yield, energy-saving, and sudden disturbances-

    Bangalore (Karnataka) [India], May 18: Yokogawa Electric Corporation and JSR Corporation announce the successful conclusion of a field test in which AI was used to autonomously run a chemical plant for 35 days, a world first. This test confirmed that reinforcement learning AI can be safely applied in an actual plant and demonstrated that this technology can control operations that have been beyond the capabilities of existing control methods (PID control/APC) and have up to now necessitated the manual operation of control valves based on the judgements of plant personnel. The initiative described here was selected for the 2020 Projects for the Promotion of Advanced Industrial Safety subsidy program of the Japanese Ministry of Economy, Trade and Industry.

    Control in the process industries spans a broad range of fields, from oil refining and petrochemicals to high-performance chemicals, fiber, steel, pharmaceuticals, foodstuffs, and water. All of these entail chemical reactions and other elements that require an extremely high level of reliability.

    In this field test, the AI solution successfully dealt with the complex conditions needed to ensure product quality and maintain liquids in the distillation column at an appropriate level while making maximum possible use of waste heat as a heat source. In so doing it stabilized quality, achieved high yield, and saved energy. While rain, snow, and other weather conditions were significant factors that could disrupt the control state by causing sudden changes in the atmospheric temperature, the products that were produced met rigorous standards and have since been shipped. Furthermore, as only good quality products were created, fuel, labor, time, and other losses that occur when off-spec products are produced were all eliminated.

    The AI used in this control experiment, the Factorial Kernel Dynamic Policy Programming (FKDPP) protocol, was jointly developed by Yokogawa and the Nara Institute of Science and Technology (NAIST) in 2018, and was recognized at an IEEE International Conference on Automation Science and Engineering as being the first reinforcement learning-based AI in the world that can be utilized in plant management. Through initiatives including the successful conduct of a control training system experiment in 2019, and an experiment in April 2020 that used a simulator to recreate an entire plant, Yokogawa has confirmed the potential of this autonomous control AI and advanced it from a theory to a technology suitable for practical use. It can be used in areas where automation previously was not possible with conventional control methods (PID control and APC), and its strengths include being able to deal with conflicting targets such as the need for both high quality and energy savings. Given the numerous complex physical and chemical phenomena that impact operations in actual plants, there are still many situations where veteran operators must step in and exercise control. Even when operations are automated using PID control and APC, highly experienced operators have to halt automated control and change configuration and output values when, for example, a sudden change occurs in atmospheric temperature due to rainfall or some other weather event. This is a common issue at many companies’ plants. Regarding the transition to industrial autonomy, a very significant challenge has been instituting autonomous control in situations where until now manual intervention has been essential and doing so with as little effort as possible while also ensuring a high level of safety. The results of this test suggest that this collaboration between Yokogawa and JSR has opened a path forward in resolving this longstanding issue.

    Yokogawa welcomes customers who are interested in these initiatives globally. The company aims to swiftly provide products and solutions that lead to the realization of industrial autonomy.

    JSR believes that this demonstration shows AI’s potential for addressing challenges that previously could not be resolved at chemical plants and will investigate its application to other processes and plants with the aim of achieving further improvements in productivity. Going forward, the two companies will continue to work together and investigate ways of using AI in plants.

    Sajiv Nath, MD, Yokogawa India, talking about the innovation comments, “Yokogawa has always been pioneers of innovation helping companies and societies to become sustainable and adopt and leverage new technology. In one such application and for the first time in the World. Yokogawa and JSR used AI (Artificial Intelligence) to autonomously control a chemical plant for 35 consecutive days. It has never happened before and we feel we will be revolutionising the way manufacturing will evolve in the future. Indian Industry has always been in the forefront of adopting newer ways and means to make the process more and more productive. Companies are extremely concerned about process safety and environmental issues. I see a high level of enthusiasm among Indian customers to understand the usage, benefits, and challenges of adopting Industrial Autonomy. This AI technology enabled by the FKDPP algorithm will change the way for Indian manufacturing in the future. Being versatile in nature, this specific FKDPP-based AI technology can be implemented in a broad range of industry segments. I strongly believe we in Yokogawa will foster a new era in Indian manufacturing and will help the Indian economy to grow and become sustainable. This will be in line with the new Indian perspective of helping Indian manufacturing grow in the midterm to the long term and help make Atma Nirbhar Bharat a reality.”

    Dr. Hiraoki Kanokogi, General Manager, Yokogawa Products Headquarters, Yokogawa Electric Corporation, shares, “The biggest takeaway from this field test was that we can ensure safe autonomous control with AI that improves productivity and reduces cost and time loss. In the industrial AI sector, the vast majority of AI is what we call “problem analysis AI.” This kind of AI analyses the data that is provided to detect anomalies for predictive maintenance, predict quality, or determine the cause of issues. It is generally used to support human decision making. In this case with the chemical plant, we are talking about “autonomous control AI,” which actually searches for the optimal control model by itself, and then implements that. We are certainly looking to work with customers on field trials for other processes and applications to confirm the versatility and robustness of our AI algorithm FKDPP, and demonstrate the value in terms of the profitability and sustainability benefits it can deliver.”

    Takamitsu Matsubara, associate professor at NAIST, remarked, “I am very glad to hear that this field test was successful. Data analysis and machine learning are now being applied to chemical plant operations, but technology that can be used in autonomous control and the optimization of operations has not been fully ready until now. The reinforcement learning AI FKDPP algorithm was jointly developed by Yokogawa and NAIST in 2018 to realize autonomous control in chemical plants. Despite having to refer to a large number of sensors and control valves, the AI can generate a robust control policy in a limited number of learning trials. These features helped to improve the efficiency of the development process and led to the achievement of autonomous control for a long period of 840 hours during the field test. I think this very difficult achievement of autonomous control in an actual distillation column and the fact that the level of practical application has been raised to the point where the entire production process and safety are integrated into one system have great significance for the entire industry. I look forward to seeing what happens next with this technology.”

  • Biz365 is now Shopivana- Unveils New Corporate Brand and Logo – Primex News Network

    Biz365 is now Shopivana- Unveils New Corporate Brand and Logo – Primex News Network

    Jaipur (Rajasthan) [India], May 18: With a vision of connecting more with its existing user base and extending its market, recently Biz365 has unveiled a new name and new logo as a part of its extensive rebranding initiative after getting its Pre-Series A fund from Innovana Thinklabs Limited.

    “This rebranding of Shopivana is a major step forward towards aligning itself with the accelerating digital market. It is also a unique opportunity to establish Shopivana as a household name and provide a convenient platform for SMEs to digitize their businesses.”

    Biz365, India’s first own eCommerce Website building platform has announced its extensive rebranding effort in response to accelerated company growth and recent investment from Innovana ThinkLabs. At the core of this rebranding lies a change of the brand name to Shopivana and an update in the corporate logo.

    In the past year, Shopivana has established itself as the emerging platform in the eCommerce business segment by helping small to medium businesses go online and assisting them in accelerating their online growth.

    To date, Shopivana has helped 12K+ businesses to get their first website in order to boost their online presence. This growth reflects the increasing recognition of the website builder platform amongst large and small businesses. Unlike the other competitors in the market, Shopivana focuses on providing extensive services to the customers to build and manage their websites.

    “This rebranding of Shopivana is a major step forward towards aligning itself with the accelerating digital market. It is also a unique opportunity for us to establish Shopivana as a household name and provide a convenient platform for SMEs to digitalize their businesses,” said Navaldeep Singh, the Co-founder of Biz365 Tech Pvt Ltd. He further added, “With this rebranding, we aim to evolve our market position and become synonymous with the technology powering this digital age.”

    The name Shopivana is deeply related to the term ‘ECommerce Nirvana’. This ideology is illustrated in the company’s commitment to serving the businesses and helping them grow in this age of digitalization without getting into the technical hassle. Shopivana aims to deliver the best services to build eCommerce and brand showcasing websites and become a one-stop solution to all the business needs of its customers.

    About Shopivana

    Shopivana is a platform that offers an easy way to create stunning websites with affordable rates and high-quality professional results. It aims at providing premium services to freelancers, home businesses, startups, and MSMEs to start, manage and grow their business online across mobile and web with just a few clicks.

    Shopivana offers many features to help run businesses with ease. They include an easy-to-use shop theme, various payment gateways, and analytics tools for both customers and products.

  • Biz365 is now Shopivana- Unveils New Corporate Brand and Logo

    Biz365 is now Shopivana- Unveils New Corporate Brand and Logo

    Read Time:2 Minute, 16 Second

    Jaipur (Rajasthan) [India], May 18: With a vision of connecting more with its existing user base and extending its market, recently Biz365 has unveiled a new name and new logo as a part of its extensive rebranding initiative after getting its Pre-Series A fund from Innovana Thinklabs Limited.

    “This rebranding of Shopivana is a major step forward towards aligning itself with the accelerating digital market. It is also a unique opportunity to establish Shopivana as a household name and provide a convenient platform for SMEs to digitize their businesses.”

    Biz365, India’s first own eCommerce Website building platform has announced its extensive rebranding effort in response to accelerated company growth and recent investment from Innovana ThinkLabs. At the core of this rebranding lies a change of the brand name to Shopivana and an update in the corporate logo.

    In the past year, Shopivana has established itself as the emerging platform in the eCommerce business segment by helping small to medium businesses go online and assisting them in accelerating their online growth.

    To date, Shopivana has helped 12K+ businesses to get their first website in order to boost their online presence. This growth reflects the increasing recognition of the website builder platform amongst large and small businesses. Unlike the other competitors in the market, Shopivana focuses on providing extensive services to the customers to build and manage their websites.

    “This rebranding of Shopivana is a major step forward towards aligning itself with the accelerating digital market. It is also a unique opportunity for us to establish Shopivana as a household name and provide a convenient platform for SMEs to digitalize their businesses,” said Navaldeep Singh, the Co-founder of Biz365 Tech Pvt Ltd. He further added, “With this rebranding, we aim to evolve our market position and become synonymous with the technology powering this digital age.”

    The name Shopivana is deeply related to the term ‘ECommerce Nirvana’. This ideology is illustrated in the company’s commitment to serving the businesses and helping them grow in this age of digitalization without getting into the technical hassle. Shopivana aims to deliver the best services to build eCommerce and brand showcasing websites and become a one-stop solution to all the business needs of its customers.

    About Shopivana

    Shopivana is a platform that offers an easy way to create stunning websites with affordable rates and high-quality professional results. It aims at providing premium services to freelancers, home businesses, startups, and MSMEs to start, manage and grow their business online across mobile and web with just a few clicks.

    Shopivana offers many features to help run businesses with ease. They include an easy-to-use shop theme, various payment gateways, and analytics tools for both customers and products.

    About Post Author


    RNT Reporter


    dhaval.rntoday@gmail.com

    https://republicnewstoday.com

    The post Biz365 is now Shopivana- Unveils New Corporate Brand and Logo appeared first on Republic News Today.

  • In a World First, Yokogawa and JSR Use AI to Autonomously Control a Chemical Plant for 35 Consecutive Days

    In a World First, Yokogawa and JSR Use AI to Autonomously Control a Chemical Plant for 35 Consecutive Days

    Read Time:6 Minute, 18 Second

    – Putting into practical use a next-generation control technology that takes into account quality, yield, energy-saving, and sudden disturbances-

    Bangalore (Karnataka) [India], May 18: Yokogawa Electric Corporation and JSR Corporation announce the successful conclusion of a field test in which AI was used to autonomously run a chemical plant for 35 days, a world first. This test confirmed that reinforcement learning AI can be safely applied in an actual plant and demonstrated that this technology can control operations that have been beyond the capabilities of existing control methods (PID control/APC) and have up to now necessitated the manual operation of control valves based on the judgements of plant personnel. The initiative described here was selected for the 2020 Projects for the Promotion of Advanced Industrial Safety subsidy program of the Japanese Ministry of Economy, Trade and Industry.

    Control in the process industries spans a broad range of fields, from oil refining and petrochemicals to high-performance chemicals, fiber, steel, pharmaceuticals, foodstuffs, and water. All of these entail chemical reactions and other elements that require an extremely high level of reliability.

    In this field test, the AI solution successfully dealt with the complex conditions needed to ensure product quality and maintain liquids in the distillation column at an appropriate level while making maximum possible use of waste heat as a heat source. In so doing it stabilized quality, achieved high yield, and saved energy. While rain, snow, and other weather conditions were significant factors that could disrupt the control state by causing sudden changes in the atmospheric temperature, the products that were produced met rigorous standards and have since been shipped. Furthermore, as only good quality products were created, fuel, labor, time, and other losses that occur when off-spec products are produced were all eliminated.

    The AI used in this control experiment, the Factorial Kernel Dynamic Policy Programming (FKDPP) protocol, was jointly developed by Yokogawa and the Nara Institute of Science and Technology (NAIST) in 2018, and was recognized at an IEEE International Conference on Automation Science and Engineering as being the first reinforcement learning-based AI in the world that can be utilized in plant management. Through initiatives including the successful conduct of a control training system experiment in 2019, and an experiment in April 2020 that used a simulator to recreate an entire plant, Yokogawa has confirmed the potential of this autonomous control AI and advanced it from a theory to a technology suitable for practical use. It can be used in areas where automation previously was not possible with conventional control methods (PID control and APC), and its strengths include being able to deal with conflicting targets such as the need for both high quality and energy savings. Given the numerous complex physical and chemical phenomena that impact operations in actual plants, there are still many situations where veteran operators must step in and exercise control. Even when operations are automated using PID control and APC, highly experienced operators have to halt automated control and change configuration and output values when, for example, a sudden change occurs in atmospheric temperature due to rainfall or some other weather event. This is a common issue at many companies’ plants. Regarding the transition to industrial autonomy, a very significant challenge has been instituting autonomous control in situations where until now manual intervention has been essential and doing so with as little effort as possible while also ensuring a high level of safety. The results of this test suggest that this collaboration between Yokogawa and JSR has opened a path forward in resolving this longstanding issue.

    Yokogawa welcomes customers who are interested in these initiatives globally. The company aims to swiftly provide products and solutions that lead to the realization of industrial autonomy.

    JSR believes that this demonstration shows AI’s potential for addressing challenges that previously could not be resolved at chemical plants and will investigate its application to other processes and plants with the aim of achieving further improvements in productivity. Going forward, the two companies will continue to work together and investigate ways of using AI in plants.

    Sajiv Nath, MD, Yokogawa India, talking about the innovation comments, “Yokogawa has always been pioneers of innovation helping companies and societies to become sustainable and adopt and leverage new technology. In one such application and for the first time in the World. Yokogawa and JSR used AI (Artificial Intelligence) to autonomously control a chemical plant for 35 consecutive days. It has never happened before and we feel we will be revolutionising the way manufacturing will evolve in the future. Indian Industry has always been in the forefront of adopting newer ways and means to make the process more and more productive. Companies are extremely concerned about process safety and environmental issues. I see a high level of enthusiasm among Indian customers to understand the usage, benefits, and challenges of adopting Industrial Autonomy. This AI technology enabled by the FKDPP algorithm will change the way for Indian manufacturing in the future. Being versatile in nature, this specific FKDPP-based AI technology can be implemented in a broad range of industry segments. I strongly believe we in Yokogawa will foster a new era in Indian manufacturing and will help the Indian economy to grow and become sustainable. This will be in line with the new Indian perspective of helping Indian manufacturing grow in the midterm to the long term and help make Atma Nirbhar Bharat a reality.”

    Dr. Hiraoki Kanokogi, General Manager, Yokogawa Products Headquarters, Yokogawa Electric Corporation, shares, “The biggest takeaway from this field test was that we can ensure safe autonomous control with AI that improves productivity and reduces cost and time loss. In the industrial AI sector, the vast majority of AI is what we call “problem analysis AI.” This kind of AI analyses the data that is provided to detect anomalies for predictive maintenance, predict quality, or determine the cause of issues. It is generally used to support human decision making. In this case with the chemical plant, we are talking about “autonomous control AI,” which actually searches for the optimal control model by itself, and then implements that. We are certainly looking to work with customers on field trials for other processes and applications to confirm the versatility and robustness of our AI algorithm FKDPP, and demonstrate the value in terms of the profitability and sustainability benefits it can deliver.”

    Takamitsu Matsubara, associate professor at NAIST, remarked, “I am very glad to hear that this field test was successful. Data analysis and machine learning are now being applied to chemical plant operations, but technology that can be used in autonomous control and the optimization of operations has not been fully ready until now. The reinforcement learning AI FKDPP algorithm was jointly developed by Yokogawa and NAIST in 2018 to realize autonomous control in chemical plants. Despite having to refer to a large number of sensors and control valves, the AI can generate a robust control policy in a limited number of learning trials. These features helped to improve the efficiency of the development process and led to the achievement of autonomous control for a long period of 840 hours during the field test. I think this very difficult achievement of autonomous control in an actual distillation column and the fact that the level of practical application has been raised to the point where the entire production process and safety are integrated into one system have great significance for the entire industry. I look forward to seeing what happens next with this technology.”

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  • Runaya Group certified as The Great Place to Work® in 2022

    Read Time:3 Minute, 33 Second

    We are taking a step toward building Trust, a high-Performance Culture organization

    Mumbai (Maharashtra) [India], May 18: Runaya Group, one of India’s fastest-growing manufacturing start-ups has been accredited as a Great Place to Work-Certified in India. ‘Leadership from Within’ has always been  the growth philosophy at Runaya Group, which is now the testimony of how the organization always  strives to achieve the most-valued leadership practices for the growth of its valuable employees. The accolade follows the organization’s “people-first” philosophy. Runaya has a structured procedure to recognize and nurture the best performers and develop the Leaders for the future, not only for the respective business but for the entire group of companies.

    According to Naivedya Agarwal, CEO & CO-Founder, Runaya Group, “We are honored to be certified as a “Great Place to Work”. We have always believed in building and cultivating a people-first culture organization. This is a very big boost to our growth journey. This validates our effort to initiate a culture that intensifies the potential of our employees, based on the strong foundation of equality and rewarding the right talents.”

    Speaking about the achievement, Group HR Head Ms. Sujata Mohanty said, “This certificate from The Great Place to Work® is proof of the inclusive and employee-friendly work culture that Runaya group offers. This milestone sets the company apart from other start-ups by setting an example for them through its ‘people-first approach. As a start-up, this achievement will further boost our confidence to take regular initiatives to promote a more inclusive and balanced work culture among our employees.”

    Runaya Group feels elated to be certified as a Great Place to Work-Certified. This certification credits the organization’s goal towards creating a trustworthy and non-discriminatory environment, and owing to the employees and its management, Runaya Group has been able to achieve the abovementioned goal. As a result, the entire process has boosted the company’s productivity and engagement within the organization.

    Over the years, Runaya Group has introduced several path-breaking policies, practices, and initiatives for various segments of the workforce. The Company has been constantly revolutionizing and innovative people practices in the realms of hiring, engagement, diversity & inclusion, rewards & recognition, employee relations, security, and career & development. Being a manufacturing start-up the company has been pioneering worker welfare schemes even during the pandemic and introduced the Agile Working Model in 2020.

    In the manufacturing start-up space in India, the company has been pioneering a few of India’s best  employee growth and welfare policies and initiatives like the Leadership Growth Program, Talent  Review Council, Parents Connect, R Connect, Fostering innovation and creativity, Runaya Unit  Mancom, An Open Door Policy, Non-discriminatory recruitment policy, and practices. Runaya Group has also introduced schemes such “Long Term Incentive Plan” for 100% of our employees which is very unique and rare in the country. This path-breaking design has made the scheme robust with an objective to place greater emphasis on superior individual performance while keeping all employees accountable for business delivery and ensuring greater wealth creation opportunities. Employees see better career opportunities with such kind of unique and rewarding schemes in place. Apart from Health Insurance Policy, WFH Policy, Jobs for Partner Policy & many others.

    Every year, more than 10,000 organizations from over 60 countries partner with the Great Place to  Work®️ Institute for assessment, benchmarking, and planning actions to strengthen their workplace  culture. Great Place to Work®️ Institute’s methodology is recognized as a rigorous and objective work culture assessment process. It is considered the gold standard in identifying and recognizing great workplace cultures.

    About Runaya:

    Runaya’s vision is to deploy cutting-edge technology to enable innovation, sustainability, and efficiency improvement in the natural resources industry. Founded by Naivedya and Annanya Agarwal (sons of Vedanta Limited Vice-Chairman Navin Agarwal), the key focus is on executing projects that enable a circular economy and promote the concept of waste to wealth. In addition to ground support products, Runaya’s portfolio includes sustainability solutions for the aluminium industry, minor metals recovery; gas atomized metallurgical powders, and other semi-finished products for the telecommunication cable and steel industries.

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  • Ourea’s Journey from primordial Greek myths to a successful Branding company with the specialist – Anooja Bashir

    Ourea’s Journey from primordial Greek myths to a successful Branding company with the specialist – Anooja Bashir

    Read Time:5 Minute, 7 Second

    May 18: With the advent of the new age technologies like Internet of things, artificial intelligence, Machine Learning blockchains and more, the world of business and marketing has seen a drastic change in their approaches and outcomes.  The Idea of design thinking along with new age technologies have completely transformed how businesses interact with the needs of their clientele. But with the changing trends this has made the market highly competitive and saturated. Amongst these Ourea, a business consultancy firm is a breath of fresh air, rising above the challenging circumstances of the pandemic they have been able to help various brands understand and cope with the highly competitive market structure through their fresh ideas, top notch strategic marketing approach and hyper personalised branding solutions.  Ourea is a brand of hope, a brand of ambition, a brand of teamwork. They flaunt their strength that lies in its versatile design-centric approach blended with tech-savvy implementations. The perfect mix of experts with more than two decades of experience in the industry teamed up with passionate youngsters to bring out the best in them, to deliver the best for their clients.

    What makes this venture stand out?

    They aim to position the startups, SMEs, SMB, and MSMEs in this competitive market instead of running campaigns blindly. The ultimate goal is achieved through a well-balanced marketing, design, content, and technological approach that enables businesses to capture the attention of their target audience.

    The Founder, Anooja Bashir herself, is an experienced marketing strategist and a brand custodian. A customer-driven marketing expert with more than 20 + years of corporate experience in multichannel marketing and customer experience strategies helping brands elevate awareness, and engagement, and delivering exponential sales conversions along with managing clients from diverse fields.

    Entrepreneurs like her firmly believe that a thorough competitive SWOT analysis is required to curate a marketing plan tailored just for customers. This also helps in evaluating the current stand of the venture and where it needs to be taken. The unique model they have created with a prompt 360 business service support via branding, designing, digital marketing, web and app development along with IT support gives them an extensive competitive advantage.

    Delivering over 100 brands so far belonging to extensively diverse segments, Ourea has served several satisfied enterprise clients throughout their journey! Their efficient team has also been a great aid to a few startups that even subsequently got themselves featured in Shark Tank India Season 1!

    Anooja and her Co-founder Vinod joined hands to develop some “no less than revolutionary” plans for Kerala startups to bring the deserved and adequate attention and visibility. From designing the unthinkable to taking a technologically driven approach, they put their heart and soul into your brand’s success. Ourea plans to be with you till you reach the peaks of success and contribute their major role to building a brand for you, from scratch to zenith. If you wish to add that flavour of success and life-changing innovation to the rollercoaster ride of your business journey and make it worth your while, they are undoubtedly and indeed the right choice.

    They propose strategies to your brand with the time and precision it demands, along with optimum efficiency and dedication. Everything they do is a result of a deep and careful analysis of your target market, competition, customers, potential audience, and basically every small or big stakeholder of your firm.

    With the changing era and the sudden turmoil of the pandemic there has been a significant impact on each one of our lives, particularly employees, because their abilities and skillets needed to be enhanced in some way or other. This requirement came in because it suddenly, yet largely, was regarded as inadequate to match the new working setup, to the rapid changes in working style and environment. Only rare skills were assumed worth the limited funds of companies.

    LIKES, i.e., Learning Innovative Key Employability Skills, is one such initiative by Ms Bashir, which focuses on training the graduates, professionals, and women entrepreneurs for two months to make them industry-ready, the perfect move at the perfect time!

    Here, the training is not undertaken by just anyone from the industry, but by only the Industry Experts. The cynosure of LIKES is that post the training, the participants are assured of a job using Ourea’s network, with utmost faith and sincerity.

    Ms Anooja Bashir is also the Co-founder and CMO of Flexi Cloud- a managed cloud hosting company. This specific area is a complete business solution provider to start-ups & organizations, again a need for the industry. She also runs an ed-tech platform called LIKES, and a social entrepreneurship saga called Anooja Initiatives that actively takes part in helping the underprivileged with a societal welfare goal of social commitment.

    With Ourea, you will always be able to advance to a higher level, no matter how high or low in the graph you already are. Using latest SEO techniques to provide your brand with widespread visibility in the online social sphere, to attract the correct audience, Ourea employs the most visually appealing designs and videos. They narrate your story in the most exquisite way, hence justifying why they visibly stand out in the crowd and make sure, their clients do so too!

    Likewise, they understand the importance of a freshly optimized website and critically compose each component, be it videos, designs, or content and hence provide the best quality services to cater to the requirements. They never lag behind to ensure that you fetch the desired engagement from the target audience and are capable of preaching your brand values among the new users.

    Ourea is not an ordinary firm with sugar-coated promises; they are backed by results and pleasant client experiences. They aim to be the wings to your dreams by providing creative solutions to all your problems and helping the target audience put faith in your brand. Ourea respects and strives to maintain a global atmosphere where they value and encourage diversity. Being righteous along with preciseness is the ultimate goal that they constantly strive to achieve.

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  • Linktree Enters Web3 with New NFT

    Linktree Enters Web3 with New NFT

    Read Time:4 Minute, 22 Second

    Linktree launches new Web3 features to continue to empower creators

    New Delhi (India), May 18: Linktree, the link-in-bio category leader enabling creators to streamline their online identity and monetise their following, today announced a new set of NFT features for creators in the Web3 space. Linktree users can seamlessly showcase NFTs and build a community around ownership, adding more value to creators across the digital universe.

    While Web3 remains at a nascent stage, it offers creators tremendous power through new models of patronage, future investment and ownership. With the introduction of the new NFT capabilities, Linktree is solidifying its commitment to empower the creator community by enabling new ways for creators to monetise their craft and curate a digital identity.

    These features mark the first steps in a key partnership between Linktree and OpenSea, the world’s largest NFT marketplace. Following Linktree’s recent $110M USD raise, the business is focusing on introducing new revenue streams and creating further value for creators and brands. With a significant and continuously growing creator base with a strong affinity for Web3, Linktree is excited to empower these individuals to showcase, curate, and grow these digital offerings.

    Linktree’s Web3 features include:

    ● NFT Gallery Link: The NFT Gallery link allows Linktree users to showcase NFTs right on their Linktree. Creators can add the URL of an OpenSea collection to generate a preview, and have the option of connecting their Metamask wallets to verify ownership of the collection. Alternatively, creators can connect their Metamask wallets and pick up to six owned NFTs to display them in the NFT gallery. Visitors can then click through to OpenSea to view and purchase the available NFTs.

    ● NFT Profile Image and Background: By connecting their wallet, creators can use their NFTs as their profile images or backgrounds on their Linktree. Verified NFTs will be displayed in a hexagonal frame to make them stand apart as profile images, and backgrounds will have a verification badge at the bottom of the creator’s Linktree. Visitors can then click to find out more about the NFT on Linktree. Linktree is leveraging OpenSea and Metamask to power this verification.

    ● NFT Lock: NFT creators can lock their links using a smart contract address. Only visitors who own NFTs from a particular collection can unlock the link by connecting their wallets to prove ownership. This feature allows creators to make the distribution of benefits easier, thus making it more worthwhile to own an NFT from their collection.

    Alex Zaccaria, co-founder and CEO of LInktree, shared: “Web3 and the power of blockchain has granted creators exciting ways to monetise their passions and build their community. As the creator ecosystem migrates towards this new iteration of the internet, Linktree is excited to provide a home for creators to aggregate their digital assets and showcase what’s important to them.”

    “Linktree is hyper-focused on empowering all creators through partnerships & integrations with the platforms they rely on to grow and monetise,” says Nick Rizzuto, Head of Partnerships & Innovation at Linktree. “Millions of people have chosen Linktree as their ‘digital home’ to bring together what’s most important to them, and so we wanted to give users a tangible means to display their digital art. OpenSea has been at the forefront of introducing the world to NFTs and is already widely popular on Linktree, so they were a natural partner to help power this functionality.”

    Ryan Foutty, VP of Business Development at OpenSea adds “The new Linktree x OpenSea integration allows users to prominently display the work they’ve created or proudly collected, now just one click away on Linktree. We know many NFT creators and collectors already use Linktree to link to their collections on OpenSea, and we’re excited that the Linktree integration makes NFT displays that much more seamless and engaging.”

    Linktree is dedicated to supporting diversity, equity, and inclusion as it continues to empower creators around the world. To amplify this mission, Linktree has purchased a ‘World of Women Galaxy’ from the ‘World of Women’ collective, which is a community who are taking action to increase diversity in the NFT space, educate and onboard the next generation of creators, and promote equal opportunities for all . Linktree is also committed to maintaining its climate positive status by continuing to invest in green projects as it adds more Web3 features.

    As one of the top 300 most popular website destinations globally, with over 1.2 billion monthly views, Linktree continues to prioritise the needs of creators, consumers and brands.

    About Linktree
    Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.

    In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilised by more than 24 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.

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