Category: Lifestyle

  • Making each moment grand, and each company a brand – Primex News Network

    Making each moment grand, and each company a brand – Primex News Network

    BeetRRuz is successfully filling the publicity gaps between brands and their audience

    May 6: One small step for man is a giant leap for mankind. In the past year from its baby steps to the big hits, BeetRRuz has made its mark in reshaping the world of Brands. Within one year of establishment, BeetRRuz has created landmarks to look at and achieved milestones to cherish. With 50+ projects diverse in scale, operations and style the company came out unbeatable at the time of the pandemic.

    When big ventures and established companies were in peril, BeetRRuz sprouted to not only compete in growth but also provide shade and nurture brands with its PR and Advertising tactics that were needed the most. When we asked the founder about a remarkable moment in this year-long journey, she was overjoyed to share how within months after competing BeetRRuz started getting National and International level opportunities. Also for a long time, she has managed all the projects unassisted, as a one-person army.

    The founder and pillar of BeetRRuz, Ms Himaani Chetaan is a pioneer with experience of over a decade in PR and Marketing. Her strategic approach and business sense have earned good clients and have even managed to have repeat clientele within this short period. Himaani proudly speaks about her company’s aesthetics abbreviated in her brand BRR – Being social, Reliable and Relentless Improvement respectively.

    A look at the company’s profile is all it takes to justify the BRR brand values. The social connection has single-handedly earned long-term relations built on credibility. The brand has emerged as an influential networking space between the Consumers and Service providers with its steadfastness. The scalability is a result of believing that the Best is Unachievable, this results in the team constantly brainstorming and ideating improvements making it better each passing day. These principles have led BeetRRuz to where it stands today.

    The idea of BeetRRuz is more than a catchy name, it is derived from the vegetable named Beetroot. Again, not just a catchy name but a symbolisation of Beetroot’s passionate and bold hue and immense health benefits. A message that this brand stands for is the well being of its client’s brand. BeetRRuz aspires to showcase its clientele as thought leaders shaping the modern world by amplifying their ideas and story.

    It is emerging as a trusted partner in providing platforms that not only speak about you but also manage to show you in the best light possible. It takes more than a platform though, it takes the right platform! By holding contracts at different media houses, Digital platforms like ANI, India today, Midday etc, Print and Electronic magazines like Forbes India etc, Influencers and Celebrities BeetRRuz make sure that their client’s time is valued.

    Providing Associate and Marketing partnerships for events, and arranging celebrities for your promotions is another feat offered by BeetRRuz. It is no wonder how time drifts but in the making of success each passing moment counts and is accounted for, each obstacle is an opportunity to learn, and each fall is another chance to rise higher and better. In one year of BeetRRuz with its stressful to happy moments, connection to delivering for a client it has travelled miles in this short duration. But to have come this far, to only come this far is a far cry for BeetRRuz as the founder herself states, it is just the beginning!

  • Making each moment grand, and each company a brand

    Making each moment grand, and each company a brand

    Read Time:2 Minute, 55 Second

    BeetRRuz is successfully filling the publicity gaps between brands and their audience

    May 6: One small step for man is a giant leap for mankind. In the past year from its baby steps to the big hits, BeetRRuz has made its mark in reshaping the world of Brands. Within one year of establishment, BeetRRuz has created landmarks to look at and achieved milestones to cherish. With 50+ projects diverse in scale, operations and style the company came out unbeatable at the time of the pandemic.

    When big ventures and established companies were in peril, BeetRRuz sprouted to not only compete in growth but also provide shade and nurture brands with its PR and Advertising tactics that were needed the most. When we asked the founder about a remarkable moment in this year-long journey, she was overjoyed to share how within months after competing BeetRRuz started getting National and International level opportunities. Also for a long time, she has managed all the projects unassisted, as a one-person army.

    The founder and pillar of BeetRRuz, Ms Himaani Chetaan is a pioneer with experience of over a decade in PR and Marketing. Her strategic approach and business sense have earned good clients and have even managed to have repeat clientele within this short period. Himaani proudly speaks about her company’s aesthetics abbreviated in her brand BRR – Being social, Reliable and Relentless Improvement respectively.

    A look at the company’s profile is all it takes to justify the BRR brand values. The social connection has single-handedly earned long-term relations built on credibility. The brand has emerged as an influential networking space between the Consumers and Service providers with its steadfastness. The scalability is a result of believing that the Best is Unachievable, this results in the team constantly brainstorming and ideating improvements making it better each passing day. These principles have led BeetRRuz to where it stands today.

    The idea of BeetRRuz is more than a catchy name, it is derived from the vegetable named Beetroot. Again, not just a catchy name but a symbolisation of Beetroot’s passionate and bold hue and immense health benefits. A message that this brand stands for is the well being of its client’s brand. BeetRRuz aspires to showcase its clientele as thought leaders shaping the modern world by amplifying their ideas and story.

    It is emerging as a trusted partner in providing platforms that not only speak about you but also manage to show you in the best light possible. It takes more than a platform though, it takes the right platform! By holding contracts at different media houses, Digital platforms like ANI, India today, Midday etc, Print and Electronic magazines like Forbes India etc, Influencers and Celebrities BeetRRuz make sure that their client’s time is valued.

    Providing Associate and Marketing partnerships for events, and arranging celebrities for your promotions is another feat offered by BeetRRuz. It is no wonder how time drifts but in the making of success each passing moment counts and is accounted for, each obstacle is an opportunity to learn, and each fall is another chance to rise higher and better. In one year of BeetRRuz with its stressful to happy moments, connection to delivering for a client it has travelled miles in this short duration. But to have come this far, to only come this far is a far cry for BeetRRuz as the founder herself states, it is just the beginning!

    The post Making each moment grand, and each company a brand appeared first on Republic News Today.

  • The Nykaa Summer Super Saver Days Are Here!

    The Nykaa Summer Super Saver Days Are Here!

    Read Time:3 Minute, 48 Second

    – Sale begins on 3rd May at 4pm – mark your calendar & download the Nykaa app now-

    New Delhi (India), May 6: Nykaa, the country’s leading beauty and lifestyle destination, is here with its much-awaited Summer Super Saver Days, an exciting beauty affair with the best offers, deals and discounts. It’s time to stock up on beauty favourites and finally purchase those products you’ve been hiding away in your cart as your favourite brands offer irresistible deals only on Nykaa. You can now buy that beautiful bronzer, add another nude lipstick to your bag or grab that highlighter that will make you the star of every picture at your upcoming summer getaway!

    Choose from luxury hits Benefit, Charlotte Tilbury, Huda Beauty, Kiehl’s, MAC, Pixi, and favourites from Dot & Key, Kay Beauty, L’Oréal Paris, Lakmé, Maybelline, Nykaa Cosmetics, Nykaa Naturals, Neutrogena, and Plum among others. From popular beauty to shower staples, hair care must-haves, fragrances, beauty tools, wellness saviours, to flash sales, we will make sure you are spoilt for choice! We’re breaking down every detail of the sale –

    Nykaa Insider: This edition you’ll have a little help from a special someone, the ever-popular Kareema Barry! She’s going to be the Nykaa Insider – a familiar face who will act as your virtual friend, sharing all the best discounts, sales tricks, and events. Consider her your closest confidant, giving you all the gossip right from inside the Nykaa offices!

    Watch & Buy: Watching and shopping has never been more fun! We have a whole roster of live sessions planned with the most fun faces, to keep you hooked and booked! Help Dolly Singh reveal discounts on more on 20 Brands on 5th May or watch Erika Packard and Deep Pathare in a hilariously competitive game night as they release best of sale deals on 8th May. The more you watch, the more deals will pop up on your screen.

    Influencer curated stores and shelfie – Always wanted to peak into the beauty vanity of your favourite influencers? You can now shop from entire virtual stories and shelves, specially curated by the likes of Jovita George, Ritika Amru, Muskaan Chanchkani, Riya Jain, Saachi Bhasin, and Stantanu, as they share their absolute essentials.

    Irresistible deals (and little something extra): Beyond the gamut of skincare, makeup and haircare, there’s a lot more on offer. Deals on tech tools from Braun, Dyson, PMD beauty, VEGA; delicious fragrances from Bath & Body Works, Dior, Jo Malone London, Kayali, and Victoria’s Secret. Because more is always better, you can get bonus products when you shop from Bobbi Brown, Clinique, Estee Lauder, Huda Beauty, MAC, Pixi, and Smashbox.

    Price drops: Who doesn’t love surprises? And even better if those surprises help you catch bigger discounts! We can’t reveal anymore but can assure you that there will be a few times during the Nykaa Summer Super Saver Days where prices drop even more.

    We know the adrenaline rush that comes with big sales, so to help you plan your shopping a little better, you can create your wish list before the sale goes live with Nykaa’s Pink Box located on the top-right of your app, next to your bag. Prices of the top brands and products will be revealed pre-sale so that you don’t need to wait for the last moment to discover the big discounts, combos, and deals. Get clicking and download the Nykaa app now.

    Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms and was recently named one of TIME’s 100 most influential companies of 2022. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion and Nykaa Man. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers 4,078 brands and over 3.1 million product SKUs through its website and mobile applications as of August 31, 2021. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers. Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts.

    The post The Nykaa Summer Super Saver Days Are Here! appeared first on Republic News Today.

  • Recode Studios Added Lip Crayon Lipstick Collection on Public Demand – Primex News Network

    Recode Studios Added Lip Crayon Lipstick Collection on Public Demand – Primex News Network

    May 5: Recode Studios has announced the new collection of Matte Lip Crayon Lipstick to the e-commerce outlet with vivacious colors and shades. Body:

    Recently, Recode Studios has launched the new matte lip crayon lipstick with several shades and designs considering the customers’ demands. Well, Recode has a variety of lipsticks including gloss, liner, mask, balm, and liquid lipstick.

    Today, most actresses and high-profile celebrities prefer to use matte lip crayon lipstick to get a gorgeous red carpet look as it looks shiner and doesn’t melt easily. The crayon lipstick may remind you of your young days when you loved to play with the crayon colors. Today, the innovation has gone far and invented a solution for all make-up lover ladies to beautify their lips with crayon lipstick. It takes just a fraction of a second to apply to your lips, even without the mirror. Do you know the fun doubles? The crayon lipstick technology works both as lipstick and lip pencil.

    Recode Matte Lip Crayon is soft and that’s why, no need for an extra layer to put on. This is one of the primary reasons for securing the rank in the top 5 selling products on the list.

    Available in a Variety of Shades and Shapes to Make Look Gorgeous
    Recode Studios has added various shapes and colors to its collections and is now available on its online store. Have a look at the below shades.

    Recode Matte Lip Crayon SunBurn

    Recode Matte Lip Girls Night Out

    Recode Matte Lip Thirsty Thursday

    Recode Matte Lip Saturday Night

    Recode Matte Lip Sun Downer

    Recode Matte Lip Tomorrow Land

    Recode Matte Lip Summer Fest

    And more in vivid colors and shades.

    On the occasion of launching the long-lasting lip care solution, Mr. Bansal – the founder of Recode Studios said “I always thought that something is missing in my store that may enhance the look of lips and so launched the new make-up product for lip care.”

    Matte Lip Crayon Lipstick is not like an ordinary lipstick and so applying is not ordinary too. To know the step on how to apply lipstick that enhances the look, you need to go through the website.

    Why Matte Lip Crayon Lipstick is Best for Lips?
    When it comes to getting a fuss-free, effortless and gorgeous lipstick, Matte Lip Crayon aces the race. The recent addition of Matte Lip Crayon in the make-up market is creating lots of buzz among lovers.

    Stays Last Longer than normal ones: The Lip crayon is combined with lipstick, lip liner, and lip balm. Your lipstick will not be fussed even after having a heavy meal.

    Much smoother than others: the lipstick is made of elements including shea butter & Vitamin E and so, the heavily pigmented lipstick stays smooth on your lips.

    No Need for Sharpener: Unlike others, no need to sharpen the top point frequently. You just need to twist the bottom part and that’s it.

    Inexpensive: Yes, it is inexpensive and starts from just INR 595 with a discount.
    To get the shine matte look, Recode Matte Lip Crayon is the best in India and is suitable for all kinds of skin types and also good for dark-skinned beauties.

    About Recode Studios:

    Recode Studios (shop.recodestudios.com) is a group of cosmetic and skincare experts who are dedicated and designated to make a mark in the beauty and make-up industry. Since its inception, the core mission is to fulfill the need for premier quality products to make-up lovers and boost the confidence of beautiful women. The company believes in delivering 100% authentic products including makeup, skin care, hair care, & personal care.

  • 4 Artistic Ways To Transform Your Interiors From Drab To Fab Within Seconds – Primex News Network

    4 Artistic Ways To Transform Your Interiors From Drab To Fab Within Seconds – Primex News Network

    May 5: Designing a space can be time-consuming, whether you’re doing it yourself or have hired an interior designer. One is always on the lookout for unique materials that are aesthetically pleasing and highly durable, but coming across them in time can be a challenge. Krishika Shah, the Founder of Evolve India – a Mumbai-based surface design studio brings to you four interesting ways to decorate your space uniquely and give it a beautiful makeover.

    1. Add A Luxe Accent With Liquid Metal Finishes

    Looking to add a touch of glamour to your space? Liquid metal finishes are your best bet. With this new-age material, textured designs in metal have become synonymous with all things glitz and glam. An easy way to give your living space a royal look or craft an eclectic bar unit is to use liquid metal designs. These finishes are available in panel formats for quick installations or you can simply use the material to achieve seamless textured wall finishes in patterns that complement your theme. Liquid metal finishes are best used as highlighter areas in living rooms, bathrooms, bar counters, or as cabinet shutters in your bedrooms.

    1. Design Contemporary Walls With Textured Concrete Finishes

    Cozy homes that resemble the personality of the homeowner never go out of style. And if you’re looking for clean and low-maintenance wall designs, the wall-to-floor concrete look is for you. This is a great way to design a coherent space that is easy on the eye and yet retains the natural movement of the material adding a soft depth to the space. More durable than paint, decorative concrete finishes are unmatched in their stylish raw aesthetic. Use them on larger areas like living room walls, balconies, patios, and facades. You can get decorative concrete finishes in the form of panels, precast sanitary ware, decor as well as material kits for application by your contractor.

    1. Achieve An Earthy Look With Corten Steel Finishes

    Earthy interiors are a timeless design trend. Exposed brick walls, wooden cladding, and terracotta tiles are a great way to get outdoors, indoors. Another great material to work with is corten steel finishes. Often used to craft exteriors, this rustic finish has now been greatly appreciated as an indoor finishing material. Make sure you look out for corten steel rustic finishes that do not bleed, to ensure that you don’t have to worry about maintenance.

    1. Give Your Walls A Mini-Makeover With Artisanal Wall Arts

    Empty walls are filled with numerous design opportunities. And one of the quickest ways to spruce things up is hanging wall arts. Adding a handcrafted texture wall art can help you make a simple, yet an edgy statement that can transform the look and feel of your home within minutes. It will also help you create a unique focal point and add a personal touch to your room design without you having to invest much time or effort.

    Pro Tip – Pick the current size for it to have the desired impact!

  • 4 Artistic Ways To Transform Your Interiors From Drab To Fab Within Seconds

    4 Artistic Ways To Transform Your Interiors From Drab To Fab Within Seconds

    Read Time:2 Minute, 32 Second

    May 5: Designing a space can be time-consuming, whether you’re doing it yourself or have hired an interior designer. One is always on the lookout for unique materials that are aesthetically pleasing and highly durable, but coming across them in time can be a challenge. Krishika Shah, the Founder of Evolve India – a Mumbai-based surface design studio brings to you four interesting ways to decorate your space uniquely and give it a beautiful makeover.

    1. Add A Luxe Accent With Liquid Metal Finishes

    Looking to add a touch of glamour to your space? Liquid metal finishes are your best bet. With this new-age material, textured designs in metal have become synonymous with all things glitz and glam. An easy way to give your living space a royal look or craft an eclectic bar unit is to use liquid metal designs. These finishes are available in panel formats for quick installations or you can simply use the material to achieve seamless textured wall finishes in patterns that complement your theme. Liquid metal finishes are best used as highlighter areas in living rooms, bathrooms, bar counters, or as cabinet shutters in your bedrooms.

    1. Design Contemporary Walls With Textured Concrete Finishes

    Cozy homes that resemble the personality of the homeowner never go out of style. And if you’re looking for clean and low-maintenance wall designs, the wall-to-floor concrete look is for you. This is a great way to design a coherent space that is easy on the eye and yet retains the natural movement of the material adding a soft depth to the space. More durable than paint, decorative concrete finishes are unmatched in their stylish raw aesthetic. Use them on larger areas like living room walls, balconies, patios, and facades. You can get decorative concrete finishes in the form of panels, precast sanitary ware, decor as well as material kits for application by your contractor.

    1. Achieve An Earthy Look With Corten Steel Finishes

    Earthy interiors are a timeless design trend. Exposed brick walls, wooden cladding, and terracotta tiles are a great way to get outdoors, indoors. Another great material to work with is corten steel finishes. Often used to craft exteriors, this rustic finish has now been greatly appreciated as an indoor finishing material. Make sure you look out for corten steel rustic finishes that do not bleed, to ensure that you don’t have to worry about maintenance.

    1. Give Your Walls A Mini-Makeover With Artisanal Wall Arts

    Empty walls are filled with numerous design opportunities. And one of the quickest ways to spruce things up is hanging wall arts. Adding a handcrafted texture wall art can help you make a simple, yet an edgy statement that can transform the look and feel of your home within minutes. It will also help you create a unique focal point and add a personal touch to your room design without you having to invest much time or effort.

    Pro Tip – Pick the current size for it to have the desired impact!

    The post 4 Artistic Ways To Transform Your Interiors From Drab To Fab Within Seconds appeared first on Republic News Today.

  • Recode Studios Added Lip Crayon Lipstick Collection on Public Demand

    Recode Studios Added Lip Crayon Lipstick Collection on Public Demand

    Read Time:3 Minute, 6 Second

    May 5: Recode Studios has announced the new collection of Matte Lip Crayon Lipstick to the e-commerce outlet with vivacious colors and shades. Body:

    Recently, Recode Studios has launched the new matte lip crayon lipstick with several shades and designs considering the customers’ demands. Well, Recode has a variety of lipsticks including gloss, liner, mask, balm, and liquid lipstick.

    Today, most actresses and high-profile celebrities prefer to use matte lip crayon lipstick to get a gorgeous red carpet look as it looks shiner and doesn’t melt easily. The crayon lipstick may remind you of your young days when you loved to play with the crayon colors. Today, the innovation has gone far and invented a solution for all make-up lover ladies to beautify their lips with crayon lipstick. It takes just a fraction of a second to apply to your lips, even without the mirror. Do you know the fun doubles? The crayon lipstick technology works both as lipstick and lip pencil.

    Recode Matte Lip Crayon is soft and that’s why, no need for an extra layer to put on. This is one of the primary reasons for securing the rank in the top 5 selling products on the list.

    Available in a Variety of Shades and Shapes to Make Look Gorgeous
    Recode Studios has added various shapes and colors to its collections and is now available on its online store. Have a look at the below shades.

    Recode Matte Lip Crayon SunBurn

    Recode Matte Lip Girls Night Out

    Recode Matte Lip Thirsty Thursday

    Recode Matte Lip Saturday Night

    Recode Matte Lip Sun Downer

    Recode Matte Lip Tomorrow Land

    Recode Matte Lip Summer Fest

    And more in vivid colors and shades.

    On the occasion of launching the long-lasting lip care solution, Mr. Bansal – the founder of Recode Studios said “I always thought that something is missing in my store that may enhance the look of lips and so launched the new make-up product for lip care.”

    Matte Lip Crayon Lipstick is not like an ordinary lipstick and so applying is not ordinary too. To know the step on how to apply lipstick that enhances the look, you need to go through the website.

    Why Matte Lip Crayon Lipstick is Best for Lips?
    When it comes to getting a fuss-free, effortless and gorgeous lipstick, Matte Lip Crayon aces the race. The recent addition of Matte Lip Crayon in the make-up market is creating lots of buzz among lovers.

    Stays Last Longer than normal ones: The Lip crayon is combined with lipstick, lip liner, and lip balm. Your lipstick will not be fussed even after having a heavy meal.

    Much smoother than others: the lipstick is made of elements including shea butter & Vitamin E and so, the heavily pigmented lipstick stays smooth on your lips.

    No Need for Sharpener: Unlike others, no need to sharpen the top point frequently. You just need to twist the bottom part and that’s it.

    Inexpensive: Yes, it is inexpensive and starts from just INR 595 with a discount.
    To get the shine matte look, Recode Matte Lip Crayon is the best in India and is suitable for all kinds of skin types and also good for dark-skinned beauties.

    About Recode Studios:

    Recode Studios (shop.recodestudios.com) is a group of cosmetic and skincare experts who are dedicated and designated to make a mark in the beauty and make-up industry. Since its inception, the core mission is to fulfill the need for premier quality products to make-up lovers and boost the confidence of beautiful women. The company believes in delivering 100% authentic products including makeup, skin care, hair care, & personal care.

    The post Recode Studios Added Lip Crayon Lipstick Collection on Public Demand appeared first on Republic News Today.

  • Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day – Primex News Network

    Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day – Primex News Network

    Bengaluru (Karnataka) [India], May 4: Melorra, (www.melorra.com ), one of India’s largest D2C brands, undertook a first of its kind survey called ‘Gold 2.0’ to understand the changing preferences of Indians when it comes to buying gold jewellery. The survey was released ahead of Akshaya Tritiya and was conducted amongst men and women from 30+ cities in India. About 46% of the sample size comprised people in the 20-29 years age group and 41% in the 30-39 years category.

    While gold jewellery is pure love for most Indians, the survey brought out great insights into how and why millennials are buying their gold. A clear picture that emerged is that buying gold is still associated with culture and festivities as evidenced by the 61% who buy jewellery on occasions such as Diwali, Akshaya Tritiya and Dhanteras.

    At the same time, more than 90% consumers are of the opinion that they would prefer to buy trendier, fashionable and uniquely designed gold jewellery to be worn every day over the conventional chunky pieces that dazzle only in the dark depths of lockers. In fact, almost 3 out of 4 (close to 73%) respondents said that they missed out wearing their gold jewellery simply because they had forgotten to take it out of the lockers.

    Speaking about this, Saroja Yeramilli, Founder and CEO, of Melorra, said, “Even the pandemic hasn’t dimmed India’s love for gold jewellery. However, there is a clear cultural and perception shift among the younger generations of gold jewellery buyers. They see lightweight gold jewellery as a style statement and a form of self-reward. Women are earning and going to work, and as their roles have evolved, the desire to transform their wardrobe including the jewellery stashed in the lockers has also become stronger. These aspirations are uniquely intertwined with traditions like buying gold jewellery on Akshaya Tritiya. We are witnessing a consistent surge in demand especially from metros, Tier 1 and Tier 2 cities. We want to ensure that what is auspicious today, becomes fashionable every day!”

    Quality including BIS-Hallmarking stood out as the most important consideration for people while purchasing gold jewellery followed by the uniqueness of the designs. Price point continues to be another key factor with more than 76% people seeking gold jewellery priced under INR 50K. As gold prices soar, people are looking for affordable and lightweight yet trendy options.

    Despite the rising prices and inflation, about 89% of Indians had bought gold jewellery for themselves before they entered their 30s. More than half of them are already wearing their gold on a daily basis and most others will follow suit if they get the right kind of lightweight gold jewellery options. Apparently, for modern Indians, bling is best when not laid to rest in a locker.

    The survey found how people desire to get the ‘touch and feel’ of gold jewellery before buying it. This is where brands like Melorra offer a market winning combination in the Indian context in the form of harmonized retail. The company ensures that fashionable gold jewellery is available wherever the customer is.

    Melorra offers lightweight and affordable jewellery (majority of fashionable gold jewellery demand coming from 20-50k price range). This way, they are ensuring that people can dazzle their Instagram feed and also make a style statement everyday through their exquisite gold jewellery. Only 10% prefer to buy in the 70k to 1 lakh range.

    Melorra currently has a physical presence in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida with the total number of stores standing at 11. The brand will also be expanding its retail footprints throughout India in the next few years. So far, Melorra has delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that buying gold jewellery for occasions like Akshaya Tritiya is not just auspicious today, but fashionable every day!

  • Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day

    Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day

    Read Time:3 Minute, 26 Second

    Bengaluru (Karnataka) [India], May 4: Melorra, (www.melorra.com ), one of India’s largest D2C brands, undertook a first of its kind survey called ‘Gold 2.0’ to understand the changing preferences of Indians when it comes to buying gold jewellery. The survey was released ahead of Akshaya Tritiya and was conducted amongst men and women from 30+ cities in India. About 46% of the sample size comprised people in the 20-29 years age group and 41% in the 30-39 years category.

    While gold jewellery is pure love for most Indians, the survey brought out great insights into how and why millennials are buying their gold. A clear picture that emerged is that buying gold is still associated with culture and festivities as evidenced by the 61% who buy jewellery on occasions such as Diwali, Akshaya Tritiya and Dhanteras.

    At the same time, more than 90% consumers are of the opinion that they would prefer to buy trendier, fashionable and uniquely designed gold jewellery to be worn every day over the conventional chunky pieces that dazzle only in the dark depths of lockers. In fact, almost 3 out of 4 (close to 73%) respondents said that they missed out wearing their gold jewellery simply because they had forgotten to take it out of the lockers.

    Speaking about this, Saroja Yeramilli, Founder and CEO, of Melorra, said, “Even the pandemic hasn’t dimmed India’s love for gold jewellery. However, there is a clear cultural and perception shift among the younger generations of gold jewellery buyers. They see lightweight gold jewellery as a style statement and a form of self-reward. Women are earning and going to work, and as their roles have evolved, the desire to transform their wardrobe including the jewellery stashed in the lockers has also become stronger. These aspirations are uniquely intertwined with traditions like buying gold jewellery on Akshaya Tritiya. We are witnessing a consistent surge in demand especially from metros, Tier 1 and Tier 2 cities. We want to ensure that what is auspicious today, becomes fashionable every day!”

    Quality including BIS-Hallmarking stood out as the most important consideration for people while purchasing gold jewellery followed by the uniqueness of the designs. Price point continues to be another key factor with more than 76% people seeking gold jewellery priced under INR 50K. As gold prices soar, people are looking for affordable and lightweight yet trendy options.

    Despite the rising prices and inflation, about 89% of Indians had bought gold jewellery for themselves before they entered their 30s. More than half of them are already wearing their gold on a daily basis and most others will follow suit if they get the right kind of lightweight gold jewellery options. Apparently, for modern Indians, bling is best when not laid to rest in a locker.

    The survey found how people desire to get the ‘touch and feel’ of gold jewellery before buying it. This is where brands like Melorra offer a market winning combination in the Indian context in the form of harmonized retail. The company ensures that fashionable gold jewellery is available wherever the customer is.

    Melorra offers lightweight and affordable jewellery (majority of fashionable gold jewellery demand coming from 20-50k price range). This way, they are ensuring that people can dazzle their Instagram feed and also make a style statement everyday through their exquisite gold jewellery. Only 10% prefer to buy in the 70k to 1 lakh range.

    Melorra currently has a physical presence in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida with the total number of stores standing at 11. The brand will also be expanding its retail footprints throughout India in the next few years. So far, Melorra has delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that buying gold jewellery for occasions like Akshaya Tritiya is not just auspicious today, but fashionable every day!

    The post Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day appeared first on Republic News Today.

  • EtchCraft Emporium Ruling the World of Customized and Personalized Accessories

    EtchCraft Emporium Ruling the World of Customized and Personalized Accessories

    Read Time:3 Minute, 8 Second

    May 4: EtchCraftEmporium.in is an online shopping portal created to help you access the best in-car accessories and gain total control of your shopping experience. They want you to have a hassle-free time while picking out your goods, so they’ve made sure that all products on display can be purchased per piece or mixed and matched with other goods so that product combinations are also possible!

    Their business is located in Delhi, India. They have been selling various consumer products offline since 2001. Since 2016 they’ve been carrying out domestic and international shipments through their website at EtchcraftEmporium.in, which has been well received by users who wish to order from abroad or elsewhere in India. Their top priority remains providing customers with quality products at competitive prices and they ensure great customer service too by answering any questions that may arise about the company’s profile or existing listings.

    Their team has more than 20 people working with you to manage your orders, find the best prices and provide you with the products that will make your life easier.

    Etchcraft Emporium is committed to helping you represent yourself on your belongings. They focus on the experience of personalisation so that you can exemplify yourself on whatever items you prefer. Each item is made to be an extension of who you already are.

    Fulfilling the Need of Personalized Jewellery

    At EtchCraft Emporium, they have a diverse collection of customized jewellery. You can get personalized cuboid pendants for men and women necklaces, eternal pendant, and shape of ring pendant, orb pendant, initial pendant, classic ring, minimal ring, brute ring, Evil eye bracelet, baby bracelet, brute bracelet, signature bracelet, couple pendant, couple bracelets, zodiac bracelet, leaf pendant, personalized choker necklace and, silver kada from here as well.

    Personalized Watches with Elegance

    EtchCraft Emporium includes your name on the dial, making it a unique and personalized piece of jewellery that nobody else will ever have.

    The watchmakers at their workshop incorporate advanced watchmaking techniques into their creations. They make use of Japanese quartz movement, mineral glass, and stainless steel 316L in their designs.

    Our watches are covered by a 2-year warranty. In the rare event that you experience defects in manufacturing, the company will replace any damaged components and reset the warranty to begin from zero again. Each and every watch features an individualized serial code which can be verified through our registration program on our website.

    Personalized Keychains of Premium Quality

    EtchCraft Emporium’s personalized keychain will be your savior when it comes to organizing and keeping your keys intact at all times. The key chain is made of premium quality materials that look stylish on your keys.

    Wouldn’t it be nice not to dread digging around your bag or purse for your keys or losing them down the side of the couch? If you’re tired of misplacing your keys, then this cute customizable keychain is just what you need! EtchCraft Emporium offers many different types of handy office accessories that will help to make working with various aspects of your business easier during each day. These accessories are affordable as well.

    EtchCraft Emporium your Savior for Personalized Gifting too…..

    Personalization is the ultimate sign of love. It’s what makes a gift stand out and more memorable than ever before! That’s why you should be sure to personalize your gift when the time comes to give it away – adding a unique touch to something that can change lives forever. The EtchCraft Emporium is here to help with any customizing needs you may have! With our team of expert engravers, we are able to create beautiful customized gifts for our customers according to their every request.

    The post EtchCraft Emporium Ruling the World of Customized and Personalized Accessories appeared first on Republic News Today.