Category: Lifestyle

  • IMPPA seeks FIR against FWICE for committing fraud with film workers

    The Indian Motion Picture Producers’ Association says the Federation of Western India Cine Employees is selling houses in non-existent scheme to people working in film industry

    Mumbai (Maharashtra) [India], December 07: The Indian Motion Picture Producers’ Association (IMPPA), which represents more than 6,000 members engaged in the production of films, TV serials, and entertainment programmes is seeking an FIR against the Federation of Western India Cine Employees (FWICE) for fraud.

    In a complaint with Amboli police station, IMPPA said it has come across pamphlets and advertisements on social media claiming the Federation has acquired 253-acre land at Karjat in Raigad district, and are in the process of constructing as many as 50,000 houses. FWICE has offered to sell the houses to people working in the film industry.

    IMPPA said in its complaint that as per the office of the tahsildar and executive magistrate of Karjat’s letter dated December 3, the Federation has not acquired a single inch of land.

    “FWICE office bearers are calling workers, artists, technicians, and other persons working in the film and TV industry to their office and offering them to sell the houses in the said project. They are collecting advance amounts when the fact is no land has been acquired and no such buildings are coming up. They have already duped many people by promising them houses in non-existent schemes. This is a serious offence, and we have approached police to register an FIR against FWICE office bearers involved in the fraud,” said TP Aggarwal, President IMPPA.

    “The FWICE is cheating gullible members. This is a breach of trust and playing with emotions of the workers, giving them hope when there is none,” he added.

    The IMPPA said the Federation office bearers are also trying to cheat government authorities by claiming the state and central government would pay subsidies on the purchase of the said houses.

    According to IMPPA, the Federation’s office-bearers have also been causing harassment to producers and other persons engaged in the production of films, serials, and other entertainment programmes. It said the Federation’s office bearers are facing charges of abetment to suicide and other crimes.

  • Torque Ayurveda to share a Prayer on Health & Wealth

    A hymn inspired from Atharva Veda to benefit every human life

     December 07: Covid has impacted each one of us through its multiple strains & waves in various aspects of lives, including health, wealth & a lot more. While a popular proverb states, Health is Wealth”, we know how exhausting it has been for families who have been impacted by COVID-19 or any of its strain.

    This pandemic has made us realise that Healthy living should be a part of our daily routine. Chronic diseases and long-term illnesses can be avoided by leading a healthy lifestyle. Self-esteem and self-image are aided by feeling good about yourself and taking care of your health.

     Stating this, our spokesperson from Digi Labs Media media says, “Pandemic has been exhausting for everyone health wise & financially. And since there are a lot of unanswered questions related to the new variant of COVID, which was also declared as VOC (a variant of concern), Torque Ayurveda has decided to share a prayer inspired from Atharva Veda to bless us with health for fighting the multiple versions of covid and each family to have enough money to survive.”

    The Atharva Veda is referred to be a “knowledge store of atharvas, or everyday living procedures.” The Atharvaveda is the fourth Veda, and its primary text dates from the 2nd millennium BC, during the classical Mantra period of Vedic Sanskrit, making it older than the Rigveda. The language of the Atharvaveda differs from Vedic Sanskrit.

    Torque Ayurveda is India’s leading Ayurvedic Brand &is dedicated to revolutionizing the healthcare sector with excellent products backed by stupendous R&D along with state-of-the-art technology. The firm aspires to make products that are affordable and accessible for all nationally as well as internationally. The products manufactured are absolutely safe and have no side-effects.

    Look forward to join Atharva Veda’s inspired prayers through social media platforms of Torque Ayurveda which are as follows:

    Facebook: https://www.facebook.com/torqueayurvedaofficial

    Instagram: https://www.instagram.com/torqueayurveda/

  • Pallavi Mukherjee to Help Travel and Food Industry through Popdiaries

    December 07: Pallavi Mukherjee, the sole founder and creative head working behind the scenes of Popdiaries, has brought in quite the storm in the media industry.

    All to make a break away from the stereotypes and bring a social change- Popdiaries Media Portal is definitely the IT place for anyone who’s looking for more than just gossips on the celebrity world! Hailing from the esteemed KC College, Mumbai, with a BMM degree and having had done her PGDM in Marketing and Advertising from Welingkars College Mumbai, she is indeed a woman who’s intellect knows no bounds.

    As a bootstrap company, PopDiaries had many challenges, but with Pallavi Mukherjee spearheading the whole venture, she had a  vision that her content would bring a change in the world of media, as the company focusses on a positive way of representing gossips and entertaining audience with light-hearted content. Moreover, finally, the young entrepreneur has entered the world of Food and Travel Blogging.

    Talking about this new founded initiative, Pallavi stated, “With putting my foot in travel and food niche, my only motto is to make travel content more like a video catalogue for people to see and feel the place before they make a booking for their dream vacation!”

    When asked about what will be so different on PopDiaries Media when it comes to travel and food blogging, she explained, “As a website, our take on travel and food video will be different from that of bloggers.”

    It is not an unknown fact that the food and travel industry has faced an immense loss in this pandemic, talking about the same; she states, “As currently, the hospitality industry is going through a recovery phase, we will give them our space and platform for Collab so that even if they reach 10 people, it will be somewhat valuable to them.”

    She is also helping local vendors and street shops through her page, and most of the videos have garnered a lot of views and awareness, like the one here:

    https://www.instagram.com/popdiariesfoodandtravel/reel/CXD4lIaIvkI/

    All of her immense knowledge comes across when one clicks on their social media handle or checks out their website! From their news reaching over diverse topics to giving a voice to the society in a positive attitude to aesthetically pleasing media channels and a variety of unique conceptualized interviews offered on their YouTube platforms, Popdiaries indeed is a team of hard work smart skills and intellectual minds.

    Lastly, while speaking about how far they’ve come to realize this goal, she revealed, “We have done collabs in Shimla, Kolkata, Goa, Mumbai and slowly we are taking the leap in various other places in India.”

    Keep a lookout for PopDiaries Media making leaps in the food and travel industry!

    Website: https://popdiaries.com/

    Instagram: https://instagram.com/ipopdiaries

  • Arbre: Walkthrough of the A World Nestled In Lush Greens

    December 06: It’s 2021, and the year is about to end. All of us have just started opening up to the idea of going out and finally enjoying a fully vaccinated life. The reopening of the world to us, deserves a celebration.

    When we talk about celebration, getting together with some friends, or just taking someone special out on a date, a cafe with a beautiful ambience is a go-to choice.

    If we circle back to the silver lining of staying inside for over one and a half years, we can definitely appreciate the improvement in the air quality around us.

    Along with that, we got more time to connect with our loved ones, nature, and ourselves.

    Now that everything is opening again, why not keep the good parts to us?

    We, of course, mean an outing somewhere peaceful, somewhere with nature’s ambience, somewhere you can connect with your loved ones at peace. But, where would you find such a place? Well, we have found just the right place for you. Arbre, the Restro Cafe.

    When we visited Arbre, we were mesmerized with the idea and the execution which they’ve pulled. It’s a cafe to connect you with nature. It’s a city nestled in lush greens.

    Let us take you with our experience with Arbre. With an original idea, Arbre is the only cafe that lets you connect with nature at such a magnitude in Ahmedabad.

    One of the first things we noticed while gathering our thoughts on the cafe is,

    They work on a reservation system, which is a little different from booking. It means Arbre will have a table waiting for you at the time decided by you. Cutting off the factor of waiting for your table altogether. They have a very special button on their Instagram page, a reserve button, which, if we comment, is only available to a handful of cafes or restaurants in the country. A very convenient and commendable effort indeed.

    You can directly reserve your table from their instagram profile, @arbre.cafe, or just drop them a text on Whatsapp.

    Attention to details

    When you visit a place like Arbre, you expect a rigid, no feedback system in place.

    But, it’s very different from them. The founders of the cafe are present on the grounds every single day making sure, and taking feedback from people to curate the best experience. They were not aware of the fact that we’ll be visiting their cafe to write an article. Witnessing such warm hospitality towards everyone from the founders themselves was a beautiful gesture.

    When we first stepped into Arbre, our eyes widened, we followed mellow music, and a special odor hit us. A good odor is very important to elevate your experience in any cafe, as it stimulates your senses, especially crafted mellow music playing in the cafe prepares you for the experience you’re about to embark on. Did we tell you there’s a plant Nursery, too, inside the cafe? We really loved the natural ambience.

    We believe that being close to nature stimulates our minds and keeps us happy.

    Hence, experiencing this nursery which solely and solemnly connects you with nature, was one of a kind.

    A small treat to your eyes.

    After settling down on our reserved table, we noticed something very new, very unusual yet very adorable. Some lovely ducks joined our evening, freely roaming around the space. Initially, we couldn’t believe they were real. It really becomes a small treat to your eyes. There aren’t any corners that Arbre has cut to elevate your mood and engage your senses.

    The centre table of attraction.

     With the only cafe of such natural ambience, that Arbre has built-in Ahmedabad.

    One thing that caught the twinkle in our eyes was their centre table. It’s a huge, 12+ people table built over the Lily Pond they’ve included in their lush greens.

    If you’re having a big celebration or planning something special with your loved ones, we definitely recommend you guys to gather up 12-15 people and reserve this centre table of attractions. Not only is it one of the best tables in the cafe, it will be a one of a kind experience only a handful of places are capable of offering you.

    The Restro and The Cafe

    Initially, they started with the idea of an evening in the forest, but soon, the idea of serendipitous mornings in the lush greens was created. The Cafe is functional from 11 in the morning to 5 PM in the evening and, post 7 PM they offer one of a kind, fine-dine experience. Headout to their Instagram page and reserve a table; they’ll make sure you find something amazing, amidst nature.

    Grand Piano Evenings

     We were so impressed with the place we started inquiring about what they have in store for the future of Arbre. It turns out, they’re introducing a, not so loud, Grand Piano Evenings inside the cafe. The place not only will be full of natural ambience but it will also be accompanied by a soulful, melodious music over the piano.

    They’re calling it, Grand Piano Evenings | Affairs Amidst Nature.

    They offer you an assured beautiful spot with no waiting in lines, great ambience, better food, handpicked odors, and stimulating live music, i.e. a recipe for nothing but the best. It’s true that the best comes only once in a century.  And for this one, Arbre is winning by a mile.

  • Director Jai Prakash Mishra honoured with the “Dada Saheb Phalke Icon Award Films” as the Best Director for “Good Morning EMI”

    Mumbai (Maharashtra) [India], December 4: For any director, getting the Dadasaheb Phalke Icon award Films is the most significant achievement of his life, and this award has been achieved by the youngest director, Jai Prakash Mishra.

    Mishra has also received many more awards in the past and now is the winner of Dadasaheb Phalke Icon Award Films. Jai Prakash Mishra is honoured as Best Director, Best Editor and Best Producer at “Dada Saheb Phalke Icon Award Films (DPIAF) 2021” held at Orchid Hotel, Mumbai, where many films and TV personalities too were present.

    There has been an influx of congratulations and best wishes to Jai Prakash Mishra for this award. Jai Prakash Mishra, while thanking all the audience, said, “it is a moment of great pride for me to be honoured with the name of Dadasaheb Phalke. I feel extremely happy, and a sense of responsibility has increased.”

    The famous short film “Good Morning EMI”, directed by Jai Prakash Mishra, was also awarded many National and International Awards, and now he is sensitively directing the film “Bhabhi Maa” under the banner PSJ Media Vision. It was produced by pratush sumit and Jai, whose first look came into the limelight as soon as it was launched. Jaiprakash Mishra is not only a great director but also an accomplished editor and a successful producer. Bhabhi Maa is being shot splendidly. A magnificent set for the film Bhabhi Maa has been set up in Mumbai. The hero of this film is Pratuush Mishra, while the heroines are Rani Chatterjee and Sonalika Prasad. “Bhabhi Maa”, a family drama and a major presentation of PSJ Media Vision, will be released all over India. Adorned with captivating lyrically music, it is a clean social film that will give entertainment as well as a message to the audience. Jai Prakash Mishra wants to take this film to the Cannes Film Festival.

    During the conversation with him, it came to know that two more films in the pipeline of Jai Prakash Mishra are “Meray Papa” and STF (Special Task Force). The subjects of these films are quite unique and will be made with popular Bollywood artists.

  • Aditya Om prefers characters with versatile and diverse acting

    Mumbai (Maharashtra) [India], December 03: Coming from the Telugu film industry Aditya Om is now going ahead with his career in Bollywood. Starred in almost 25 films in Telugu and directed also, Aditya Om has also directed Maasaab, which has got appreciation by critics and audience. With the astonishing performance in the films like Bandook and Alif, Aditya Om has made a special place in the hearts of the film critics and the audience. Actor Aditya Om prefers characters with versatile and diverse acting.

    Aditya Om will soon be seen as a Dalit leader in the forthcoming Hindi feature film Quota, the reservation. The trailer of the film has just been released and is creating waves all over the internet. This will be Aditya Om’s third Hindi film after the critically acclaimed films like Bandook and Alif. Quota is written and directed by Sanjivv Jaiiswwal, who earlier made Shudra and Pranam.

    Aditya Om, an actor, writer, director, and social activist, has earned a name for himself in the world with short films including “Mr. Lonely Miss Lovely,” “Maya Mobile,” and “Meri Maa ke liye.” Aditya Om’s English feature film “The Dead End,” which he wrote and directed, has won numerous accolades at International film festivals.

    Aditya Om says that audiences are ready for this kind of edgier and socially sensitive content which is reflected in the success of films like Jai Bhim.

    Aditya Om, who is a well-known actor in Telugu films, says he chooses his roles in Hindi depending on the substance and content and is not in a hurry to be seen in every project. Aditya Om is too picky about his choice. Aditya Om believes that now the era of realistic cinema has begun where the audience connects with the story and the character of the film.

    Quota also stars Anirudh Dave and Garima Kapoor. It will soon be released on major OTT platforms.

  • Nature Nuskha launches a unique product – Hair Fitness Nourishing mist for healthy hair

    New Delhi (India), December 2: With so many products in the market, it is essential to choose the right hair care product for your hair. In fact, many of your top hair concerns or problems may stem from simply using the wrong products.  Caring for your hair the right way is a significant key to health and hair growth. It is important to utilize quality hair care products to ensure your hair is as healthy as possible. Instead of going to chemically induced products, why not look back to our roots and seek the help of our nature? To tackle the problems of unhealthy hair, dandruff, and hair fall, Nature Nuskha has launched its revolutionary product, Hair Fitness Nourishing Mist, to nurture your hair back to health.

    Nature Nuskha’s Hair Fitness Nourishing Mist is a nutrient-packed hair mist, clinically proven by SRM Ayurvedic College & Hospital, Bareilly, for its efficiency and efficacy for hair fall and dandruff control. Nature Nuskha’s Hair Fitness Nourishing Mist, enriched with 6 vital hair care herbal extracts, anti-microbial ingredients, and conditioners with the goodness of onion, effectively tackles hair fall and dandruff. The mist comes in a non-sticky formula and provides all the benefits of a natural hair growth oil and serum with vital nutrients without leaving any oily, sticky or heavy residue.  It was created for those who don’t want to or can’t use oils despite facing hair fall and dandruff issues. Hair Fitness Nourishing mist not only protects your scalp from environmental pollutants but also helps in strengthening hair roots and providing luster to your hair. Additionally, it moisturizes your scalp and works as an anti-dandruff mist. The mist is made up of a chemical-free formula to give long-term benefits from natural proteins, vitamins, and anti-oxidants. Notably, it is quick and easy to use as all you need to do is spray the mist on your hair roots and shaft as it conveniently comes in a bottle with a spray pump.

    Talking about the product, Promoter of Nature Nuskha, Mr. Arvind Machhar, says, “Believing in the goodness of nature, Nature Nuskha has carefully formulated the Hair Fitness Nourishing Mist after thorough research and experiments. It is made to repair damaged hair shafts, restore sheen, and tame frizzy hair. The mist is created keeping in mind today’s busy lives. It is easy to use, gives you the benefits of both oil and serum, and allows you to flaunt your hair as you wish.”

    About Nature Nuskha:

    Nature Nuskha is an organic brand of hair care products with the belief that holistic, one-stop solutions derived from the power of nature are essential to solving modern hair problems in a fast-paced world. All the products at Nature Nuskha, be it their hair fall control oils, hair mists, or organic shampoos, are purely manufactured with herbal extracts, conditioners, and nourishing ingredients.  All products, though derived from nature, are backed by scientific research and are made in a GMP environment.

  • Surya Sarees’ Bridal Edit Captures the Emotions of Love, Faith, and Hope Epitomised By Marriage

    Surya Sarees has launched an evocative Bridal Edit that captures the emotions evoked of love, faith, and hope epitomised by marriage

    Inayat, the newest bridal edit 21-22 from the House of Surya captures, celebrates and brings alive every nuance of that journey

    New Delhi (India), December 1: Surya Sarees, a complete ethnic fashion house based in Delhi, has launched the Newest Bridal Edit of ‘Love and With Love’, which is the latest collection of bridal couture.

    The colour rich Bridal Collection of Surya Sarees is an enchanting medley of bridal glory sprawled across strikingly hued compositions. Accordingly, the music video of the collection celebrates the kind of emotions that Virginia Woolf used to evoke through her stream of consciousness style of writing.

    The collection amalgamates a vintage theatre of art with the modern grace of humility and empathy. It captures the moments of being, the ones that separate themselves from the other moments of non-being. It’s all about the powerfully heartfelt, poignant, and transcendental moments between the bride’s mother, the bride, and her brigade: the kind of moments that remain with us all our lives.

    Mr. Raghav Mittal, COO, Surya Sarees, said, ‘‘our team strives everyday to provide brides with their dream wedding look. Its a priveledge to be a part of their celebrations and memories. Inaayat exemplifies the true beauty within each bride and portrays a fun and musical celebration which is a wedding. We are thankful to our artisans and karigars especially during times when production was affected. They have helped us bring out our design ideas into reality.”

     The concept and creative direction of this video has been done by Mr. Raghav Mittal himself. Kavita Seth, an Indian singer and a profound performer of Ghazals and Sufi music, is the playback singer of the video. Her legendary voice embodies the emotion of the collection in its most nuanced realisation. As we unfold the lehengas and their enigmatic details, we also get to rejoice in a truthful rendition of the evergreen “Ude Jab Jab Zulfen Teri”— the cover song of the video. The music video is so gracefully open-ended that it liberates the viewers into visualising their emotions with marriage, love, faith, and hope.

    The Bridal Collection by Surya Sarees features the purest silk woven by the divinity-inspired craft of the artisans and upholds a unique sense of timelessness. Every piece of clothing from the collection reveals a rich blend of interconnectedness, love, and grace. The bridal collection got rooted in the richest hues of Red, Gold, Pink and White. It is subtle yet striking, trendy yet classic, unique yet familiar. Its exquisite, stunning, and gorgeous craftsmanship came into play to evoke the deepest layers of relationships that shine bright throughout a wedding – the purest of them being that of a mother and a daughter.

    About Surya Sarees

    SURYA is a complete ethnic fashion house that creates, curates, and co- creates bridal, couture and Prêt fashion focusing on Occasion Wear. Deep in the galis (streets) of Chandni Chowk since four generations, our priority is to provide a memorable wedding shopping experience for your family and friends. Surya strives at providing high quality premium fashion by making the experience more sophisticated, inclusive, and transparent. Surya believes in taking Indian traditional fashion to a global platform and uplift the value of Indian karigars (craftsmen) and weavers.

  • Navya Singh, Model and Actor Awarded Dadasaheb Phalke Award

    Mumbai (Maharashtra) [India], December 01: Navya Singh, a transgender model, and actor has been awarded Dadasheb Phalke Icon Award Film—2021 last week in Mumbai.

    Singh received the Dadashaheb Phalke award at the hands of well-known bollywood director Mukesh Bhatt at the awards function held in Mumbai.

    Navya Singh came from a very ordinary small Sikh conservative family of Bihar, from a small village called Katihar. Although she belonged to a small village but always dreamt of becoming a star on the big screen. She had a flair for modelling, dancing, singing and acting.  At the young age of 18, she came to Mumbai with the dream to star and set up her career in the modeling and film industry.

    Today, she is a famous personality in the film industry, a transgender eminent figure, an actor, an activist; she has also been a quiet impactful motivational speaker on TED. Many newcomers come to Mumbai with the dream to succeed in Bollywood. People from small towns have a dream of a star on the big screen and with a similar dream.

    Singh has been awarded thrice, once by the Media Federation of India for Best Indian Model, then by NewsMaker Achiever, which has given them the best supermodel of the year and recently she was felicitated with the most famous, prominent and prestigious award, which has been the award designed by the famous originator of the Indian Film industry, which is the Dadashaheb Phalke award.

    She was felicitated with this award by the famous Bollywood director Mukesh Bhatt.

    Navya Singh said, “I am feeling highly honoured for being awarded the Dadasheb Phalke award. I have become a role model for many, not just for my Transgender community, but for many newcomers who want to make their mark in Bollywood.”

    Singh has done several fashion shows, and that she has walked the ramp for Bombay times fashion week as a show stopper for Archana Kochar. She participated in a historic event in India, where she created history where about 11 transgender women walked the ramp and flagged the existence of equality and liberation of genders.

    Navya Singh has always been in the limelight due to her work and glamourous profile, and revolutionary milestones that she has achieved for the transgender community. She has always been an exceptional performer in the fashion, modeling and film industry but performing versatile roles as a lead female actor and model.

    She has broken all the barriers and achieved the success which most female models can’t achieve. Recently her 3 music videos were out where she was appreciated for her role, performance and glamourous look.

    Her music video udhan Chhu daro in which she worked with Arvind singh who is a famous singer of Punjab, then she worked in the next music album Samaljao, where she worked with Qasim Haider Kasim in which her acting skills were highly appreciated and recently she was seen in the music video Kudi Patola with Adit Mital, who is a pune based actor, where she was a lead actress, and her glamorous role and acting skills were not just appreciated but had several fan followings.

    Recently she has acted in a biopic film titled Pledge to Protect, which is Anson thomas true story based biopic, directed by Suresh jade. In this film, she has started her role with a sizzling item number song. The premiere and trailer of this show have been highly appreciated and loved. This film is set to release soon on the OTT platform and the big screen.

    When interviewed, Navya Singh said that her success Mantra is “never to give up, irrespective of the number of hurdles and barriers, if one is progressive towards his or her goals, success is assured”. This success mantra of Navya Singh, has got her to succeed despite the stereotypes in the film industry. She has also been very effective in working for the transgender community; she is associated with the Deepa Ardha Nareshwar.

    She has been effective work for the betterment of the transgender community from along. For the last 4 years, she is the brand ambassador of Miss Transqueen India and has contributed with her distinct persona for the transgender community and the film industry. Her parents are extremely happy and proud about her, her entire Katihar sikh community from the small village in Bihar, from where she belongs takes pride about her eminent persona and stardom and blesses her for further milestones to achieve in the bollywood industry.

  • 12 Days of Christmas Sale at MyBabyBabbles.com to commence from 1st December

    Specially curated and hand-picked luxury baby products will be available at amazing discounts during the sale

    Mumbai (Maharashtra) [India], December 01: : Children’s luxury platform My Baby Babbles (MyBabyBabbles.com) is hosting a Christmas sale you do not want to miss. Christened “12 Days of Christmas”, the sale from December 1 to 12 brings amazing discounts on the entire range of luxury baby products. The sale offers an opportunity to purchase a wide range of world-class products at unbelievable and never-before prices.

    But, here’s a word of caution against delaying the purchase of your favourite products. Be it some cool toys and games, exciting books and stationery, attractive baby bedding, must-have newborn essentials, innovative baby shower gifts, or any others you would want to buy, the specially-curated products at the award-winning website will be a part of the Christmas Sale for only a day.

    A new day will see a completely new range of products being a part of the special Christmas Sale. Saying Blink and you will miss it is hardly an exaggeration, so make sure you log on to MyBabyBabbles.com every day from December 1 to 12 and make the most of the opportunity to buy your favourite products at the most amazing prices from the comfort of your home. The website delivers the products pan India and offers gifting services too.

    MyBabyBabbles.com also houses “Santa’s Gift Shop”, where any and every product you can potentially need for a perfect Christmas is available. Be it personalised stockings, ornaments, tree skirts, Santa sacks, Christmas decorations, Christmas t-shirts onesies and pyjamas, cookie & hot chocolate activity kits, fun DIY activity boxes, and many more, MyBabyBabbles.com is a Christmas lovers paradise.

    The luxury e-retailer also offers personalisation for a range of products, making it a one-stop shop for all Christmas needs and gifting options.

    Some of the featured brands available on the MyBabyBabbles.com sale include BABYZEN, Bambo Nature, Beaba, Disney, Orchard Toys, Masilo, Skip Hop, Stephen Joseph, Stokke and dozens more.

    MyBabyBabbles.com was conceived with the idea that raising kids is hard, shopping for them shouldn’t be. Every single product sold on the website is carefully curated and hand-picked. Given the focus on innovative designs and ensuring high quality at the heart of each product, the website has emerged as the most popular and preferred one-stop for all baby products requirements over the years.