Category: Lifestyle

Mumbai (Maharashtra) [India], January 21:  The 5th Bollywood Maha Arogya Shivir 2026 was successfully organized on January 18, 2026, at Chitrakoot Ground, Andheri West, Mumbai, in the presence of chief guest renowned actress Shilpa Shetty, guest of honor Tusshar Kapoor, Rotary Club’s Dr. Manish Motwani, and Dr. Dharmendra Kumar, Chairman of Doctor 365 and DRVA Charitable Trust. Guests included Mr. Biranchi Das (Director Personal SECL), Nr. Swapnil Dhar (Managing Director,SBI Foundation), Mr. Sanjay Prakash (Former MD, SBI Foundation), Manoj Agarwal (CMD, BCCL), Mr. M.K. Ramaiya (DIRECOR HR &PERSONAL BCCL), Mr. Gyaneshwar Patil (MP, Khandwa, Madhya Pradesh), actress Upasana Singh, Naresh Malhotra (Chairman, Prime Focus), actors Deepak Parashar, Dilip Sen, and Sangeeta Tiwari. The event was supported by Vishal Singh, Annu Singh, fashion designer Archana Kochhar, Mahesh Manwani, B.N. Tiwari, Amit Doshi, Dr. Dilip Pawar, Dr. Govind Reddy, Dr. Subhash, Harish Choksi, Mahendra Poddar (Chitrakoot Ground),  Ms Yogita Borkar, Mr. Ani Bhushan and Dr. Anil Pande. All guests were honored with bouquets. The program began with the lighting of the lamp.

Thousands of people benefited from the 5th Bollywood Maha Arogya Shivir, receiving services such as general health checkups, wheelchair distribution, eye examinations and distribution of spectacles, blood tests, dental care, ENT, general surgery, gynecology, urology, dermatology, cancer screening, children’s health checkups, X-rays, BMD, BMI, mammography, medicines, and 5 lakh health cards. The camp was supported by doctors and paramedical teams from premium hospitals in Mumbai. 56,000 patients benefited from this free medical camp, 1200 wheelchairs were distributed, and 13,000 eye examinations and spectacles were provided. Medicines worth Rs. 2.5 crore were distributed. 58 surgical patients were identified. 13,000 diabetes tests and 21,000 blood tests were conducted, along with 200 mammography, 525 ECGs, and 900 BMD tests. This was made possible with the cooperation of over 800 doctors, more than 1100 paramedical staff, and 300 volunteers.

Dr. Dharmendra Kumar stated that they have been organizing this special health camp for people associated with the film industry for the past five years. People from the media and their families also benefit from this initiative. We express our gratitude to all the guests, including the chief guest, Shilpa Shetty.

The guests praised Dr. Dharmendra Kumar’s efforts. His organization has also set a world record for conducting the most free mega medical camps.

The DRVA Charitable Trust has been operating for the past 15 years. The trust’s chairman, Dr. Dharmendra Kumar, aims to continue working together towards a healthy, empowered, and progressive society.

It is noteworthy that under Dr. Dharmendra Kumar’s guidance, a total of 9781 medical camps have been organized, benefiting 19.6 million patients.  Over 1.1 million sickle cell tests were conducted, and 22,000 patients received treatment. 1.2 million TB patients were screened and provided with medication, and 80,000 TB patients received nutrition kits. 300,000 people had their eyes examined, and 180,000 pairs of glasses were distributed. 92,000 wheelchairs were distributed, and a total of 11,000 surgeries have been performed to date.

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Building a PC for video editing in 2026 isn’t about chasing trends or guessing what might work. The best PC specs for video editing are already known, argued over, tested, and quietly settled by people who edit for a living and don’t have time to romanticise hardware. If you’re serious about a video editing PC build, the reality is blunt: the wrong choices slow you down every single day, and the right ones disappear into the background, which is exactly what professional PC specs for video editing are supposed to do.

The CPU question is already settled

People still act like choosing a CPU for video editing is some kind of philosophical exercise. It isn’t. Current-generation, high-core CPUs win. Intel Core i9 14th generation or AMD Ryzen 9 Zen 5. That’s the tier. Anything older might run Premiere Pro, DaVinci Resolve, or After Effects, sure, but running isn’t the job. Scrubbing dense 4K timelines, exporting without babysitting, stacking effects without consequences — that’s the job. CPU headroom isn’t flexing. It’s damage control for modern video editing workflows.

RAM stops being theoretical very quickly

Sixteen gigabytes is denial. Thirty-two is survival. Sixty-four is where the video editing PC stops judging you. DDR5, matched sticks, respectable speeds. This isn’t about chasing benchmark charts; it’s about avoiding that subtle lag where playback hesitates just enough to knock you out of rhythm. People argue about RAM online because RAM is expensive and arguing is free. That’s the whole story.

Storage determines whether the system feels real

Fast NVMe storage for the operating system and cache. Another fast drive for active media. Not one drive doing everything. Not “I’ll upgrade later.” Editing video on slow or crowded storage feels like pulling footage through wet cement. You can do it, but you’ll resent the work for reasons you won’t immediately identify. And backups aren’t optional. SSDs fail quietly, usually right after you relax and think you’re safe.

The GPU hype versus the GPU reality

Yes, the GPU matters for video editing. No, the biggest graphics card isn’t automatically the best choice. RTX 4070 is the floor. RTX 4080 is comfortable. RTX 4090 is brute force. VRAM matters more than raw benchmark scores. Driver stability matters more than both. A powerful GPU that crashes is worse than a slower one that doesn’t. This is where spec sheets stop being useful and experience takes over.

Heat ruins performance without announcing itself

Modern CPUs run hot. When cooling is inadequate, performance doesn’t collapse dramatically — it erodes. Exports stretch longer. Timeline playback gets less confident. You start blaming software updates, codecs, bad luck. It’s none of that. It’s heat. Proper cooling and airflow aren’t upgrades for a video editing PC; they’re prerequisites.

Power supplies only matter when they fail

A bad power supply creates problems that feel personal. Random crashes. Corrupt renders. Errors that disappear the moment you try to explain them. This is not where you save money. Ever. A reliable, over-spec’d PSU keeps everything else honest and invisible, which is exactly what you want in a professional editing machine.

Your monitor teaches you how to edit

If your monitor lies, your instincts adapt to the lie. You’ll overcorrect color, crush shadows, blow highlights, and never quite understand why your videos look wrong everywhere else. You don’t need perfection. You need accuracy. A color-accurate display for video editing isn’t optional if you care about consistent results. Anything less trains bad habits that take years to undo.

Cases and expansion reveal experience

Cheap cases waste time. Tight motherboards limit you later. Editing software grows heavier. Video files get larger. What feels generous today will feel cramped sooner than you expect. This isn’t pessimism. It’s pattern recognition from watching the same PC build mistakes repeat themselves.

Building a PC for video editing isn’t an adventure or a puzzle. It’s preventative work. You’re removing friction from future projects you haven’t started yet. If the machine disappears while you’re editing — no stutters, no drama, no surprises — you built it correctly. If you’re constantly aware of it, you didn’t.

Lifestyle

Mumbai (Maharashtra) [India], January 21: Once upon a time, a Dutch oven was a thing you inherited, not desired. It sat in the corner of a kitchen like a dependable but unphotogenic relative—useful, uncomplaining, and absolutely not trending. Fast-forward to 2026, and that same hulking pot is now centre-stage: colour-coordinated, algorithm-approved, and casually flexed on kitchen counters like a badge of domestic credibility.

Somewhere between climate anxiety, burnout culture, and the collective rediscovery of soup, Dutch ovens stopped being cookware and started being cultural artefacts. Not loudly. Not dramatically. Just… inevitably.

And yes, there’s something faintly absurd about a 6-kg cast-iron vessel becoming a lifestyle statement. But here we are.

From Survival Tool To Social Signal

The Dutch oven’s backstory is not glamorous. Its origins trace back to 17th-century Europe, where cast iron cooking pots were prized for durability and heat retention—features that mattered more than aesthetics when people cooked to survive, not to style a reel.

For centuries, the formula remained unchanged: thick walls, enamel coating (later innovation), and the quiet promise that whatever you put inside would eventually become edible, if not impressive.

Then modern kitchens happened. Open shelving happened. Instagram happened. And suddenly, cookware was no longer allowed to hide.

What changed wasn’t the pot. It was the audience.

When Kitchens Became Personal Branding

The pandemic years rewired domestic spaces. Kitchens became offices, therapy rooms, content studios, and occasionally, actual kitchens. Cooking wasn’t just nourishment—it was ritual, control, and sometimes, escapism.

Enter the Dutch oven:

• Heavy enough to feel serious

• Timeless enough to feel ethical

• Expensive enough to feel intentional

For Gen Z and millennials, especially urban renters and first-time homeowners, the pot symbolised something deeper than stew. It whispered: I care. I slow down. I own at least one thing that will outlive me.

Minimalist kitchens suddenly needed an anchor. The Dutch oven volunteered.

Design Object Disguised As Utility

Manufacturers noticed. Colours became mood boards. Shapes softened. Limited editions dropped with the subtle aggression of streetwear launches.

Earthy sage. Muted terracotta. Coastal blue. Suddenly, the Dutch oven wasn’t just heat-resistant—it was algorithm-friendly.

Design schools might not teach this, but lifestyle marketing figured it out quickly:
If it looks good on a countertop, it will sell better than something that hides in a drawer.

Sustainability, But Make It Aesthetic

One of the strongest arguments for Dutch ovens is longevity. A well-made cast iron pot can last decades—sometimes generations. In an era of fast furniture and disposable appliances, that matters.

But let’s not pretend it’s all virtue.

Yes, it’s sustainable in theory.
No, it’s not cheap.
And yes, mining, enamel production, and global shipping still exist.

The sustainability narrative works because it aligns neatly with optics. Owning one durable item feels better than confronting systemic overconsumption. The Dutch oven offers a manageable form of environmental participation—buy once, feel responsible, move on.

Sarcastic? A little. Untrue? Not really.

The Comfort Food Renaissance

Design alone didn’t resurrect the Dutch oven. Food culture did.

Slow cooking returned just as fast living lost its charm. Long-simmered broths, no-knead bread, one-pot meals—all perfectly suited to cast iron’s strengths.

The irony? These recipes are old. The documentation is new.

What used to be passed down through family kitchens is now captioned, filtered, and posted. The Dutch oven became the visual shorthand for “real cooking” in a digital age obsessed with proof.

Internal Link Suggestion: Read: Why Slow Food Is Winning In A Fast Content Economy

The Price Of Aesthetic Authenticity

Now for the inconvenient part.

Premium Dutch ovens are expensive. Sometimes unjustifiably so. Prices can range from reasonable to borderline theatrical, depending on branding, country of manufacture, and how poetic the product description feels.

For many young consumers, this creates a contradiction:

• Cookware marketed as everyday

• Priced like a luxury accessory

The result? A quiet class divide in kitchen culture. The pot meant to symbolise warmth and inclusivity occasionally ends up gatekeeping the very nostalgia it sells.

And cheaper alternatives? They exist—but they don’t trend the same way. Algorithms have taste. And taste, it turns out, is selective.

Pros And Cons At A Glance

Pros

• Long lifespan and durability

• Excellent heat retention and versatility

• Strong aesthetic and resale value

• Aligns with slow living and mindful cooking trends

Cons

• High upfront cost

• Heavy and impractical for some users

• Sustainability narrative is often oversimplified

• Trend-driven pricing inflates accessibility gap

Social Media Didn’t Invent It—But It Amplified It

The Dutch oven didn’t go viral overnight. It simmered into relevance.

It appears casually in the background of cooking videos. It sits confidently beside ceramic bowls and linen aprons. It doesn’t scream for attention. Which, ironically, is exactly why it gets it.

In a digital world drowning in novelty, permanence feels rebellious.

And nothing says permanence like a pot that weighs as much as your unresolved emotional baggage.

The Emotional Economics Of Heirloom Objects

There’s a deeper psychology at play here.

Younger generations—priced out of real estate, stability, and predictable futures—are investing emotionally in objects that feel permanent. If you can’t own land, you can own something that acts like it might be inherited.

The Dutch oven promises continuity. It’s not just cookware. It’s a narrative device.

I may not know where I’ll live in five years, but this pot will still cook.

That matters.

Where The Trend May Crack

Trends always overheat eventually.

Already, signs of saturation are visible:

• Too many colours, not enough restraint

• Influencer fatigue

• A shift toward lighter, modular cookware for smaller homes

The Dutch oven won’t disappear—but its design-moment dominance may cool. It will return to what it does best: quietly existing, occasionally admired, rarely replaced.

Which, frankly, is a better legacy than most trends get.

The Final Stir

The Dutch oven didn’t chase relevance. It waited.

In a culture obsessed with speed, that patience reads as sophistication. In a market addicted to novelty, repetition feels radical. And in kitchens designed as much for cameras as for cooking, authenticity—real or curated—still sells.

Is it just a pot? Yes.
Is it more than a pot? Also yes.

And if that sounds ridiculous, remember: culture has always been built on ordinary objects carrying extraordinary meaning. Sometimes it’s a crown. Sometimes it’s a car. And sometimes, it’s a very heavy, very photogenic piece of cast iron.

PNN Lifestyle

Detailed Comparison, Real-World Riding Review, Price Breakdown, and Which Adventure Bike Actually Makes Sense

You look at price first because that’s unavoidable. The Himalayan 450 sits higher on the invoice. You pay more upfront. On paper that seems like a disadvantage. The reality is you pay for a bigger tank, a more developed chassis, a brand with deeper service reach, and parts that actually exist in third-tier towns. This is not romance. This is travel math. The Yezdi Adventure is cheaper, yes—but you trade certainty for a lower sticker. In cities it barely matters. In real distance, it does.

Engine & Performance

Himalayan 450:

• What you get: torque that never spikes, power you can predict in dust, gravel, pavement.

• Price factor: you pay extra for that broad, tractable powerband.

• Con: no fireworks. Overtaking takes patience.

Yezdi Adventure:

• What you get: punchier feel, eager midrange that feels quicker in short bursts.

• Price factor: cheaper engine package, less refinement.

• Con: sharp throttle means you’re always managing vibration and heat.

Clutch & Gearbox

Himalayan:

• You get a light, progressive clutch. Gearbox is functional, not slick.

• On-road price value: you spend less mental energy crawling through traffic or slow trails.

• Con: shifts are not precision-machine smooth.

Yezdi:

• You get crisper shifts, heavier clutch.

• Lower price means less refinement in leverage and modulation.

• Con: harder to modulate in slow, technical sections.

Chassis & Stability

Himalayan:

• You get planted straight-line behavior. Works over broken surfaces.

• Price here buys stability and predictable compliance.

• Con: slower direction changes on twisty tar.

Yezdi:

• You get sharper turn-in. On clean roads it feels more agile.

• Lower price compromises settle-down composure on uneven surfaces.

• Con: you’re always correcting.

Suspension

Himalayan:

• Pros: compliant, absorbs rubble, predictable response.

• Price buys comfort over long days.

• Con: gives little feedback for aggressive riding.

Yezdi:

• Pros: firmer, feels controlled on smooth roads.

• Price factor: cheaper damping tech, so sharp feedback on bad surfaces.

• Con: endurance fatigue starts early.

Braking

Himalayan:

• Pros: progressive, easy to modulate off-road.

• Price investment buys confidence under varied traction.

• Con: weak initial bite at speed.

Yezdi:

• Pros: stronger bite on road.

• Price reduces refinement in modulation.

• Con: demands precision off road.

Ergonomics & Comfort

Himalayan:

• You get neutral posture, wide bars, seat that won’t fight you after hours.

• Price is partly for that long-distance thoughtfulness.

• Con: seat is firm, not cushy.

Yezdi:

• You get a compact, sporty feel.

• Price buys style and initial comfort.

• Con: comfort fades over extended stints.

Heat & Vibration

Himalayan:

• Pros: managed heat, low vibration.

• Price buys internal balancing and smoother mounts.

• Con: engine feels muted to enthusiasts.

Yezdi:

• Pros: alive feel.

• Price means more heat transmission and buzz.

• Con: fatigue over hours.

Fuel Range & Ownership

Himalayan:

• Large tank, better mileage.

• Price includes parts network deeper in small towns.

• Con: you pay more now for less worry later.

Yezdi:

• Smaller tank; range acceptable but tight on long runs.

• Price lower, but parts and service reach are still growing.

• Con: long trip logistics require planning.

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This isn’t a choice between nice things. It’s a ledger of trade-offs you’ll feel in your hands and hips. The Himalayan costs more because it gives you less to fight with on real distance. The Yezdi costs less but gives you more to manage as you ride. That’s the real price equation, and it’s the only one that matters once you’re on the road.

Lifestyle

Bengaluru (Karnataka) [India], January 21: KRAFTON India has announced a new redeem code release for BATTLEGROUNDS MOBILE INDIA (BGMI) players, introducing the Cobalt Storm Backpack. The latest drop adds another standout cosmetic to the game, continuing BGMI’s ongoing reward initiative aimed at enhancing player customization through limited-time official codes.

• 59 official redeem codes released to unlock exclusive in-game rewards
• BGMI players can redeem codes only via BGMI’s official website at www.battlegroundsmobileindia.com/redeem

Redeem codes are valid until 28^th February 2026 and can be redeemed only on BGMI’s official channels.

Redeem Codes:

HUZCZTQ8WWGNKF47

HUZDZ9PTKWK8BD8U

HUZEZJJMWB3PFCTT

HUZFZ59KU95SNB4C

HUZGZQ95W8KDT4GA

HUZHZUWBX5RRMK3H

HUZIZ6KW6UEPFTAQ

HUZJZV5T7KJWXSBR

HUZKZ6GEW9TUDCW3

HUZLZUEWC64747MC

HUZMZ3K7QM9J9EBP

HUZNZM3B9FTWWX7U

HUZOZW4SCKSUDMVD

HUZPZDS4W76UCS4N

HUZQZDD7MAVJXTUX

HUZRZDN8KBW95FGJ

HUZVZWWPX5QSRBD4

HUZTZGMGTNAFTTSP

HUZUZ6SFV77XVWU5

HUZBAZ9HTH7N6SSR

HUZBBZKA49T6W96V

HUZBCZN7MTP3VRP5

HUZBDZSTAQN5XWEN

HUZBEZX57N3H9JBC

HUZBFZMCC7PGPR9U

HUZBGZ7WP9PDD9RT

HUZBHZK5NUSJ4NRS

HUZBIZW6RQCTQCSR

HUZBJZ8DFCBTED3P

HUZBKZMWC63PXH4R

HUZBLZ4BX35CTPB4

HUZBMZ7GP4MX5BRP

HUZBNZAB5WRFC8CC

HUZBOZJ5NKDXVB5D

HUZBPZG3DNGGK8SS

HUZBQZQUX8HQKHSB

HUZBRZXPHRUMD7DP

HUZBVZVHDQ966RNB

HUZBTZ9DFKN77N6Q

HUZBUZ3JGCAWT93D

HUZCAZPD4FPMUKSW

HUZCBZCBDT7MVFG4

HUZCCZXTU57MFWSF

HUZCDZDN4U57AEEC

HUZCEZHTM4DN7U8J

HUZCFZC5QUWT9D5U

HUZCGZC3559T9RGR

HUZCHZGGV7XQQWN8

HUZCIZRWBXTWNW9U

HUZCJZKQG7TDGDVU

HUZCKZJGDQX8RATA

HUZCLZ8U7WFN8QG9

HUZCMZ8WNDVEDTC6

HUZCNZUPNMPHTJU3

HUZCOZTGQFPWN675

HUZCPZGSK3569EFD

HUZCQZAHA6XMUVPK

HUZCRZRMX3AQJTR4

HUZCVZHUG7GMHBV7

Steps to redeem:

Players can follow these simple steps to claim their rewards:

• Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
• Step 2: Enter your Character ID
• Step 3: Enter the Redemption Code
• Step 4: Enter the verification/ Captcha code → A message will confirm “Code redeemed successfully”
• Step 5: The reward will be delivered via in-game mail

Rules to Remember:

• A maximum of 10 users can redeem each code on a first come first served basis
• A user cannot redeem a code twice
• Users must claim their rewards via in-game mail within 7 days or the mail will expire
• If a player is among the first 10 users to redeem the code, a message will confirm “Code redeemed successfully”. Otherwise, users will see “Code expired” or a similar message
• Each user account can redeem only one code per day
• Redeem codes cannot be used via guest accounts
• Rewards must be claimed within 30 days from receiving the in-game mail

For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/]

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Mumbai (Maharashtra) [India], January 21: Luxury has always flirted with permanence, even when pretending to be seasonal. Runway collections vanish in months, trends expire faster than invitations, and yet the promise of luxury has always been about something lasting — legacy, lineage, and the quiet assurance that you’ve arrived. Elie Saab’s entry into India through branded residences feels less like a business expansion and more like a confession: fashion no longer wants to hang in your wardrobe; it wants to live with you.

This is not a sudden pivot. It’s a carefully timed escalation.

As global lifestyle brands increasingly move from selling aspiration to engineering environments, India — with its swelling cohort of ultra-high-net-worth individuals and culturally fluent luxury consumers — has become impossible to ignore. Elie Saab’s decision to anchor its aesthetic in Indian real estate is not merely about square footage. It’s about identity acquiring an address.

And yes, about marble, chandeliers, and the luxury of never having to explain your taste.

Luxury’s Quiet Realisation: Clothing Was Never Enough

Luxury fashion once thrived on scarcity. Limited editions, invite-only shows, whispered exclusivity. But the modern luxury consumer has evolved — or perhaps matured — into someone who seeks coherence across life, not fragments of indulgence.

What you wear, where you live, how you host, how you retreat — all of it is now part of a single narrative.

Branded residences are the logical extension of this mindset. They promise:

• Design continuity

• Lifestyle symbolism

• A sense of belonging to a global aesthetic club

Elie Saab isn’t selling homes. It’s selling permanence wrapped in Parisian poise and Middle Eastern opulence, tailored carefully for Indian sensibilities.

India Was Always On The Mood Board

India’s luxury real estate market has been steadily transforming over the last decade. Demand for premium residences has risen sharply in metro cities and emerging luxury corridors, driven by:

• Generational wealth consolidation

• Entrepreneurial liquidity events

• Return of global Indians seeking familiarity with finesse

Branded residences, once seen as indulgent novelties, are now status shorthand. They communicate discernment without explanation.

Elie Saab’s India entry signals that the market has reached a point where global fashion houses trust Indian buyers not just to purchase couture — but to inhabit it.

That’s a different level of confidence.

From Runway Drama To Residential Discipline

Translating couture aesthetics into livable spaces is not as effortless as press releases suggest. A gown can be dramatic. A home must be functional. The challenge for Elie Saab lies in restraint — knowing when to soften signature flamboyance into everyday elegance.

Early details suggest interiors that balance:

• Signature detailing without visual fatigue

• Neutral palettes punctuated by statement elements

• Luxury that whispers instead of performing

This matters. Indian luxury consumers are increasingly allergic to excess masquerading as taste.

A chandelier can impress. Living with it every day is a different negotiation.

The PR Brilliance — And The Risk Beneath It

From a branding perspective, the move is impeccable. It positions Elie Saab not as a fashion house chasing relevance, but as a lifestyle architect shaping lived experience.

The positives are obvious:

• Enhanced brand longevity

• Deeper emotional engagement with consumers

• Entry into a high-margin, low-churn asset class

But luxury real estate is not forgiving.

The Risks Include:

• Brand dilution if execution falters

• Market sensitivity to economic cycles

• Overreliance on aspirational pricing in a value-aware market

Indian buyers may love labels, but they are pragmatic when it comes to real estate. Design alone does not justify premiums anymore. Location, delivery timelines, maintenance standards, and long-term resale value matter — obsessively.

Fashion brands entering this space are discovering that trust here is slower, quieter, and harder-earned.

Lifestyle Identity Now Comes With Maintenance Charges

One uncomfortable truth about branded residences is that lifestyle branding doesn’t end at possession. It continues monthly through service quality, upkeep, and community experience.

Luxury buyers are no longer impressed by brochures. They want:

• Consistency post-handover

• Service standards that age well

• A living experience that doesn’t decline after the first year

This is where many branded residences globally stumble. The brand name attracts attention; operational discipline sustains reputation.

Elie Saab’s challenge in India won’t be selling homes. It will ensure that the lived reality matches the mythology.

The Cultural Undercurrent No One Is Saying Aloud

There’s also a subtle cultural shift embedded in this move. Luxury in India is becoming less about display and more about belonging — to a global design language, a shared aesthetic literacy, a quieter confidence.

Owning an Elie Saab residence isn’t about impressing guests. It’s about reassuring oneself.

That’s a powerful emotional lever — and a dangerous one if misused.

The Economics Of Aspiration

Industry estimates place branded luxury residences at a significant premium over comparable non-branded properties — often ranging between 20–40%, depending on location and services. Development costs rise accordingly, driven by bespoke design elements, imported materials, and brand licensing fees.

These homes are not meant for speculative flipping. They are designed for:

• Long-term ownership

• Portfolio diversification

• Emotional return on investment

This aligns neatly with India’s new luxury buyer profile: less impulsive, more strategic, still indulgent — but selectively so.

Is This The Future Of Fashion Houses?

Almost certainly. Fashion brands entering hospitality, residences, and experiential living are not abandoning fashion. They are future-proofing relevance.

Clothes age. Homes endure.

For Elie Saab, India represents both opportunity and examination. Success here will quietly validate its transformation from fashion house to lifestyle institution. Failure will be remembered longer than a bad season.

Final Thought: Luxury Isn’t Moving In — It’s Settling Down

Elie Saab’s India debut in branded residences isn’t about expansion. It’s about anchoring identity in a market that understands legacy deeply.

This isn’t fashion flirting with real estate.
This is fashion admitting it wants to stay.

And in a world obsessed with movement, permanence might just be the most luxurious statement of all.

PNN Lifestyle

Mumbai (Maharashtra) [India], January 6: Real estate developer and entrepreneur Mr Anand Giri has emerged as a significant contributor to the affordable housing landscape in the Mumbai Metropolitan Region (MMR), with a focused presence in the fast-growing suburban corridors of Vasai, Virar, and Nala Sopara. His initiatives are centred on expanding access to formal housing while supporting sustainable regional growth.

Mr Giri leads multiple real estate developments aimed at delivering legally compliant, quality, and affordable residential solutions, particularly for communities that have traditionally remained excluded from the formal property market. His projects are designed to enable home ownership for low-income families and residents transitioning from informal settlements, thereby fostering long-term social and economic stability.

A strong social vision underpins his work. Mr Giri has consistently advocated inclusive urban development, emphasising the urgent need to provide dignified housing options for families living in slums across Mumbai. He has also actively positioned the Vasai–Virar–Nala Sopara belt as a promising residential and investment destination, highlighting its improving infrastructure, connectivity, and long-term growth potential.

Affordability remains a cornerstone of his business philosophy. In a market often marked by high entry barriers, Mr Giri has introduced housing opportunities at highly accessible price points, with legally sanctioned flats offered at starting prices as low as ₹16 lakh, subject to eligibility and documentation norms. Transparency in transactions, including clearly defined pricing structures and loan eligibility processes, is a key differentiator of his approach.

Beyond housing development, Mr Giri’s ventures have made a meaningful impact on the local economy. His growing business ecosystem supports an estimated 500 to 600 individuals, encompassing internal teams and an extensive network of channel partners, thereby generating sustained employment and livelihood opportunities across the region.

Overall, Mr Anand Giri is recognised as a socially driven entrepreneur whose work reflects a balanced commitment to affordable housing delivery, economic empowerment, and inclusive regional development within Mumbai’s extended suburban landscape.

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Mumbai (Maharashtra) [India], January 17: When most marriage counsellors talk about their expertise, they cite degrees, certifications, and years of practice. But ask Anitha Manickam, recently recognised as an Iconic Relationship & Marriage Coach, what shaped her approach to healing relationships, and she’ll take you back to a twelve-year-old girl in a Tamil Nadu village who simply knew how to listen.

In an era where relationship coaching has become an increasingly sought-after profession, Anitha’s story stands out—not just for her fifteen years of successful practice, but for how her personal journey of transformation became the very foundation of her professional calling. Her recognition comes at a time when marriage counselling is shedding its stigma in India, with more couples seeking help to navigate the complexities of modern relationships.

A Childhood Rooted in Silence and Sensitivity

The irony of Anitha’s childhood couldn’t be more striking. Born into a large joint family where everyone—on both her mother’s and father’s side—was a teacher, she grew up surrounded by educators and advisors. Yet, in a house full of voices offering guidance and instruction, she felt profoundly alone.

“Everyone around me had something to teach, something to correct, but nobody was listening,” she reflects.

In that vacuum, she made a quiet resolution that would define her life’s work:

“I will listen.”

That resolution manifested early. By the time she was twelve or thirteen, something unusual began happening. People started coming to her, not seeking advice or solutions, but simply to share their stories. She listened without the impulse to judge or fix, seeing each narrative as just that—a story. She loved stories, and this gift of holding space for others felt, even to her young mind, divinely ordained.

What she didn’t realise then was that this intuitive ability would become the cornerstone of a career that would touch hundreds of lives.

Education, Identity, and the Loss of Instinct

After graduation, Anitha pursued what seemed like a natural extension of her inclination—she studied pastoral care and counselling as part of mission studies in college. But formal education brought an unexpected consequence. The techniques and methodologies she learned began to overshadow the pure, instinctive listener she had been. The gift was getting buried under the weight of learned responses and professional frameworks.

Marriage as the Turning Point

Marriage changed everything.

Moving to Mumbai as a young bride, Anitha found herself in a city that stood in stark contrast to her village upbringing, married to a man who, like her family, was in the teaching field. But observing her husband’s work became a turning point. As she watched him create possibilities for people through his teaching, something dormant within her began to reawaken.

The listener of her youth was returning—this time with maturity, lived experience, and depth.

The Birth of Oomang Counselling Centre

The year 2009 marked a pivotal moment when Anitha and her husband opened Oomang Counselling Centre.

Initially conducting workshops for schools, teachers, students, and parents, Anitha found validation in the feedback from parents who noticed tangible differences in their children. Her teaching extended to colleges, but alongside her professional growth, she was also becoming a student—of her husband’s research in Human Design and of Ontology through their involvement with Landmark Education.

The study of being and existence fundamentally reshaped how she understood human relationships.

Academic Excellence and Social Commitment

Driven by a commitment to social impact, Anitha immersed herself in women empowerment and gender sensitisation, writing research papers and presenting at conferences. She eventually taught Master’s courses in Emotional Intelligence and Coaching at Mumbai University, building impressive academic credentials.

But her most profound education was unfolding elsewhere.

Marriage: The Deepest Classroom

When conflicts arose with her husband, Anitha made an unconventional choice. Instead of applying traditional resolution methods, she chose radical honesty and deep inquiry into the nature of partnership itself.

What she discovered was revelatory.

Every struggle, every question, every concern she faced in her marriage began appearing—almost identically—in the couples who sought her counsel. Her challenges weren’t unique; they were universal. More importantly, the solutions she forged for herself became pathways for others.

This realisation transformed her practice.

Core Philosophy: Truths from Fifteen Years of Practice

Fifteen years of marriage counselling have distilled certain truths that Anitha now brings to every session. Chief among them is the concept of “joint ownership”—the recognition that marriage creates something greater than the sum of two individuals, and both partners must acknowledge each other’s contribution to this shared creation.

She teaches that choice always exists in a relationship, and the fundamental question isn’t about perfection but about priority:

“Do you value what you’re building together more than your individual grievances?”

She states plainly:

“There is no perfect human and no perfect couple.”

Her philosophy is both pragmatic and profound, perhaps best captured in her observation:

“Marriage is a journey from attraction to acceptance.”

A truth born not from academic theory, but from lived experience.

Recognition Beyond Achievement

Today, Anitha Manickam’s recognition as an Iconic Relationship & Marriage Coach acknowledges more than professional success. It honours a journey that began with a lonely child in a Tamil Nadu village who chose to listen, continued through a young woman who nearly lost that gift to formal education, and culminated in a practitioner who rediscovered her authentic voice through the challenges of her own marriage.

She brings to her work a rare blend of intuitive wisdom, academic rigour, and hard-won personal insight.

In a field often dominated by theoretical frameworks and clinical distance, Anitha’s approach remains refreshingly human. She doesn’t just counsel couples—she witnesses their stories without judgment, creates space for radical honesty, and helps them uncover possibility within difficulty.

From a small village to Mumbai’s metropolitan landscape, from a twelve-year-old listener to an iconic coach, her journey mirrors the transformation she facilitates in others:

from isolation to connection,
from conflict to understanding,
from suppression to authentic expression.

Perhaps that is the truest measure of her success—she became the listener her younger self needed, and in doing so, became the guide countless couples were searching for.

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Mumbai (Maharashtra) [India], January 20: For years, travel was marketed like a competitive sport. The more stamps on your passport, the more enviable your life appeared. Airports became backdrops, destinations became trophies, and experiences were reduced to captions written mid-boarding call. Somewhere along the way, travel stopped asking why and focused obsessively on where.

2026, inconveniently for that narrative, has other plans.

The language of travel is changing — not loudly, not dramatically, but decisively. Travellers are no longer chasing itineraries designed for applause. They are curating journeys that mirror their values, emotional bandwidth, and increasingly limited tolerance for chaos disguised as adventure. This is not wanderlust dying. This is wanderlust maturing.

And yes, it’s slightly judging you for that “12 countries in 10 days” spreadsheet.

When Travel Stopped Performing And Started Meaning Something

The shift didn’t arrive overnight. It was gestating quietly through burnout culture, digital fatigue, climate anxiety, and the collective realisation that being exhausted in a beautiful place is still being exhausted.

In 2026, travel has pivoted from spectacle to intention.

People are choosing:

• Shorter, richer journeys over extended logistical marathons

• Cultural immersion over checklist sightseeing

• Wellness and restoration over adrenaline-for-adrenaline’s sake

This isn’t minimalism. It’s discernment.

Travelers are asking better questions now:
Will this change how I live when I return?
Will this slow me down rather than speed me up?
Will this feel like mine, or like something I’m supposed to want?

The answers are shaping an entirely new itinerant economy.

The Rise Of The Micro-Journey Economy

Long vacations aren’t extinct — they’re just no longer the default fantasy.

Micro-trips, often lasting three to five days, are becoming the preferred format. Not because people have less curiosity, but because they have less tolerance for disruption masquerading as indulgence.

These shorter journeys focus on:

• One town instead of five cities

• One culture instead of a sampler platter

• One purpose instead of a forced narrative arc

The irony? These trips often cost more per day than traditional vacations. But travellers are willing to pay for coherence, comfort, and clarity.

Time, not money, has become the luxury currency.

Slow Travel Is No Longer A Trend — It’s A Correction

Once dismissed as niche or impractical, slow itinerant has crossed into the mainstream. Staying longer in fewer places isn’t framed as “doing less” anymore. It’s framed as understanding more.

This includes:

• Train journeys replacing short-haul flights

• Walkable neighborhoods over car-centric tourism

• Rentals that prioritise local interaction over hotel anonymity

The appeal isn’t romantic nostalgia. It’s psychological sustainability.

Travellers don’t want to return home needing a vacation from their vacation.

Wellness Travel Moves Beyond Spa Clichés

Health-focused travel used to mean luxury spas, green juices, and guilt-inducing yoga schedules. In 2026, wellness itinerant looks far more practical — and far less performative.

Today’s wellness journeys emphasise:

• Sleep restoration

• Nervous system regulation

• Digital detox without moral superiority

• Preventive health, not aesthetic transformation

This isn’t about becoming a better version of yourself. It’s about becoming a functional one.

Interestingly, many travellers now prefer understated wellness retreats over opulent resorts. Comfort matters. Excess does not.

Cultural Immersion Without The Savior Complex

One of the more encouraging evolutions is how cultural immersion is being reframed.

Travellers are moving away from voyeuristic experiences toward participation that respects boundaries. Cooking with locals instead of photographing them. Learning context instead of extracting stories. Listening without narrating.

There’s less interest in “authenticity” as a buzzword and more interest in reciprocity.

The experience is no longer about being changed by a place. It’s about not damaging it.

The Business Of Meaningful Travel Is Booming — Quietly

Despite global economic caution, itinerant spending remains resilient. Industry observers note that while volume may fluctuate, value per traveller continues to rise. People are travelling less frequently but spending more intentionally.

This has reshaped how destinations market themselves:

• Fewer mass campaigns, more niche storytelling

• Experiences over attractions

• Local partnerships over generic itineraries

The global itinerant economy remains a multi-trillion-dollar ecosystem, but its growth in 2026 isn’t driven by scale — it’s driven by selectivity.

The Digital Paradox: Less Sharing, More Remembering

Another subtle shift? People are documenting less — at least publicly.

Private albums, delayed posting, and selective sharing are replacing real-time broadcasting. The memory is becoming more important than the metric.

Ironically, this has made travel feel more luxurious. Not everything needs to be witnessed.

Presence is the new premium feature.

The Downsides Nobody Is Romanticising

This evolution isn’t without complications.

Access Inequality
Meaningful itinerant often costs more, unintentionally turning intention into a privilege.

Over-Tourism Still Exists
Some “slow travel” destinations are becoming crowded precisely because they promise serenity.

Greenwashing Risks
Not all purpose-driven travel is actually responsible — some just learned better vocabulary.

Decision Fatigue
When every trip must align with your values, planning becomes a stressor in itself.

Intentionality, like anything else, can be over-optimised into exhaustion.

Why This Shift Feels Permanent

This isn’t a trend driven by influencers or algorithms. It’s driven by lived experience. By people who returned from hyper-packed trips feeling oddly empty. By travellers who realised that motion is not the same as meaning.

The 2026 traveller is no less curious. They’re just less interested in proving it.

It has stopped being about escape and started being about alignment — with values, energy levels, relationships, and reality itself.

And frankly, it was overdue.

Final Thought: Travel Isn’t Smaller — It’s Sharper

The future of itinerancy isn’t quieter because people care less. It’s quieter because they care more selectively.

2026 doesn’t promise fewer journeys. It promises better ones. Journeys that linger after unpacking. Journeys that don’t require explanation. Journeys that don’t collapse the moment you return to your inbox.

The bucket list isn’t cancelled.
It’s just being rewritten — in pencil, not ink.

PNN Lifestyle

Bengaluru (Karnataka) [India], January 19: RudraTree Rudraksha & Gemstones, a Bengaluru-based heritage institution specialising in Rudraksha, Navaratna gemstones, and natural crystals, marks 104 years of uninterrupted legacy, tracing its origins to 1923. The organisation today operates through two retail stores and two wholesale facilities in Bengaluru, continuing a family-led tradition that blends Vedic wisdom with global gemological standards.

Sacred Origins and the Birth of a Legacy (1920–1923)

The roots of RudraTree date back to 1920, when Shanmuga Sundaram Pillai was commissioned by the Tirupati Balaji Temple to source 108 Tenmukhi Rudrakshas—a rare and spiritually demanding task that took three years to complete.

Recognising the absence of dependable and ethical sourcing in sacred materials, he established RudraTree in Bengaluru in 1923, laying the foundation for an institution built on trust and authenticity.

Temple Patronage and Early Trust (1923–1950s)

The first RudraTree outlet was opened in Chitpeth, Bengaluru, dedicated exclusively to Rudrakshas. By 1943, the organisation had become a primary supplier of Rudrakshas to major temples and ashrams across South India, earning widespread recognition for purity and reliability.

In 1952, RudraTree became an Associate Member of the Gemological Association of Great Britain, signalling its early commitment to scientific gemology alongside traditional practices.

Expansion into Navaratna and Global Gemstones (1956–1970s)

RudraTree entered the retail Rudraksha segment in 1956, followed by its expansion into the gemstone business as a wholesaler in 1957.

By 1963, it had established itself in retail gemstones, supplying to leading international jewellery brands.

The organisation developed deep expertise in the Navaratna gemstones—

Ruby (Manik), Pearl (Moti), Coral (Moonga), Emerald (Panna), Yellow Sapphire (Pukhraj), Diamond (Heera), Blue Sapphire (Neelam), Hessonite (Gomed), and Cat’s Eye (Lehsunia)—each selected based on origin, treatment, clarity, and astrological relevance.

In 1974, RudraTree was recognised as a leading gemstone supplier to the world’s Top 100 jewellery brands.

A defining milestone followed in 1975, when it commenced government-approved mining operations in Sri Lanka for Blue Bead Gems and Diamonds, establishing a rare direct-source model.

Mines-to-You & Tree-to-You Philosophy

RudraTree’s sourcing culture is anchored in two guiding principles:

“Mines-to-You” for gemstones and “Tree-to-You” for Rudrakshas.

This approach ensures direct procurement from mines, farms, and primary trading regions, reducing intermediaries and preserving authenticity.

Rudraksha Lineage and Sacred Varieties

The organisation offers an extensive range of Rudrakshas from One Mukhi to Fourteen Mukhi, along with rare sacred forms such as Gauri Shankar Rudraksha, Ganesha Rudraksha, Trijuti Rudraksha, and Garbha Gauri Rudraksha. These are sourced through long-standing associations with Nepal and Himalayan Rudraksha regions.

Crystals and Natural Stones

RudraTree also works with a wide spectrum of natural crystals, including Clear Quartz (Sphatik), Rose Quartz, Amethyst, Citrine, Smoky Quartz, Green Aventurine, Tiger’s Eye, Lapis Lazuli, Black Tourmaline, Carnelian, Moonstone, Sunstone, and other traditional crystal varieties used in spiritual and wellness practices.

Bengaluru Presence and Institutional Growth (1978–2000s)

The company expanded its physical presence in Bengaluru with the opening of its second gemstone retail store in Sahakar nagar in 1978.

Today, RudraTree operates two retail stores serving individual customers and two wholesale stores catering to jewellers, astrologers, and institutional buyers, reinforcing Bengaluru as its operational hub.

Further strengthening its credibility, RudraTree became an Associate Member of the Gemological Institute of America (GIA) in 1984 and an Alumni Member of the International Gemological Institute (IGI) in 1988.

International Footprint and the Modern Era (2014–Present)

The organisation expanded internationally with a Bangkok branch in 2014, followed by a presence in Hong Kong in 2022, strengthening access to global gemstone markets.

In 2023, RudraTree commemorated 100 years of legacy, entering its second century with a continued focus on heritage, transparency, and ethical sourcing.

A Living Institution

After more than a century, RudraTree remains a rare example of a legacy institution that has successfully bridged spiritual responsibility, gemological science, and global trade. Its 104-year journey stands as a testament to continuity, trust, and tradition in an evolving gemstone industry.

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