Category: Lifestyle

London [United Kingdom], July 22: In a landmark moment at the House of Lords, UK Parliament, Advocate & CA Harsh Patel, Founder & Global CEO of Water & Shark, proudly represented India at the India–UK SME Leaders Meeting. The prestigious event brought together Members of Parliament, diplomats, industry leaders, and international policy advisors to explore the real-world impact of the India–UK Free Trade Agreement (FTA), signed in May 2025.

Speaking from one of the world’s most respected political institutions, Harsh Patel delivered a visionary and action-oriented speech that underscored the importance of transforming the FTA from a diplomatic document into a living engine for entrepreneurship, trust-based trade, and global cooperation.

Empowering Founders Through the FTA

Calling the FTA a “People’s Agreement,” Patel emphasized its potential to empower small businesses and first-time exporters across both nations.

“Let us not view this FTA as an end — but a beginning. A beginning of simplified trade, trusted compliance, and shared prosperity,” he declared.

He stressed that 98% of UK firms exporting to India are SMEs, while India’s 60 million MSMEs contribute nearly 30% of its GDP, making it essential that the FTA enables direct listing for Indian startups on the London Stock Exchange (AIM) and unlocks £38 billion worth of Indian public procurement for UK firms.

From zero tariffs on Indian textiles and gems to reduced duties on UK whisky and vehicles, Patel cited tangible sectoral gains that benefit entrepreneurs on both sides. He urged leaders to see this as more than tariff reduction — to see it as an entrepreneurial bridge.

“We must move beyond the ‘Free Trade Agreement’ and evolve it into a ‘Founder & Trade Agreement’ — because the real engine of economic growth is the entrepreneur,” he added.

Addressing Wealth & Talent Reverse Migration

In a bold segment of his speech, Patel drew attention to a critical shared challenge: the reverse migration of wealth and talent faced by both India and the UK.

“In the UK, a 40% inheritance tax is prompting many international families to relocate capital. In India, regulatory opacity and limited structuring flexibility are doing the same. We are not just seeing capital flight — we are seeing a shift of human capability,” Patel said.

He proposed using the FTA as a foundation for cross-border collaboration in trust law, succession planning, and legacy management, enabling both countries to retain their global citizens through clarity, fairness, and long-term security and paving way for intergenerational succession.

About Harsh Patel

Harsh Patel is a dual-qualified Advocate and Chartered Accountant, and the Founder & Global CEO of Water & Shark, a multinational legal and tax advisory firm. With a presence in the UAE, UK, India, Singapore, and the US, his firm specializes in international tax structuring, cross-border expansion, private wealth advisory, and succession law.

He has previously spoken at the European Parliament, Gulf Economic Forums, and numerous international summits — and is known for bridging legal precision with entrepreneurial vision.

With his appearance at the UK Parliament’s House of Lords, Patel once again reaffirmed his role as a strategic voice for global SMEs, wealth creators, and legal reform advocates, advancing cooperation between two of the world’s most dynamic economies.

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New Delhi [India], July 21: In a glittering spectacle of beauty, empowerment, and grace, fashion designer Saloni Malhotra has been crowned Mrs. World International 2025. Outshining over 25,000 global contestants and making it to the top 150 finalists, she finally emerged as the winner of Mrs. World International 2025 (Enchanting).

The international pageant witnessed participation from accomplished women across India, the UAE, the UK, the USA, and Australia, all competing for the coveted crown. Saloni Malhotra’s journey to the title has been a testament to her resilience and dedication. Born and brought up in Delhi, she is a successful fashion designer and entrepreneur, running her fashion studio for over a decade.

Saloni expressed her heartfelt gratitude to her parents, her husband Mohit, and her daughters, acknowledging their unwavering support throughout her inspiring journey. Grateful for the incredible support and opportunities, she extends heartfelt thanks to the organizers of Mrs. World International, Glamour Gurgaon, and the visionary duo Mrs. Barkha Nangia and Mr. Abhishek Nangia for believing in her dreams.

Beyond her professional achievements, Saloni is also celebrated for her philanthropic work, actively supporting special children and working towards the empowerment of underprivileged women by providing them vocational training and helping them achieve financial independence. “A true queen rises beyond the roles of a wife, mother, and entrepreneur. She uplifts society and serves selflessly,” she stated.

Speaking about her victory, Saloni described Mrs. World International as “not just a beauty pageant, but an esteemed platform that gives you a voice with visibility. It empowers women, shatters stereotypes, and challenges unrealistic beauty standards.”

The event was judged by a distinguished panel of celebrities from the fashion and entertainment industry, including actress Manjari Fadnnis, Mrs. Delhi NCR 2017 Namrata Senani Garg, celebrity designer Akassh K Aggarwal, television personality Lataa Saberwal, film producer and Mrs. World International 2024 winner Anuradha Lekhi Gupta, and fashion designer Rohini Sethi.

The crowning of Saloni Malhotra marks a proud moment for Delhi and serves as an inspiration for countless women who aspire to embrace their individuality while making a meaningful impact on society.

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New Delhi [India], July 21: Fatemeh Amirbeygi, popularly known as Raha, a self-made woman of resilience, elegance, and ambition, has been crowned Mrs. World Peace 2025 (Ravishing) at the prestigious Mrs. World International 2025 Season 3. Among over 150 accomplished participants from around the world, Raha secured her place in the coveted top 19 winners at the glittering finale held at The Leela Ambience, Gurugram.

Organized by the renowned Mrs. Barkha Nangia and Mr. Abhishek, the third season of Mrs. World International was a celebration of beauty, purpose, and global sisterhood — recognizing women who are not just achievers in their fields, but also torchbearers of peace and empowerment. Fatemeh Amirbeygi’s coronation as Mrs. World Peace 2025 reflects her inspiring journey from Iran to the global stage.

Born and raised in Iran, Raha has carved a unique niche for herself as a successful entrepreneur, and a visionary film producer. Her passion, grace, and drive have earned her recognition not just in her home country but internationally. Today, she stands as one of Iran’s most influential women, a proud representative of modern womanhood and cross-cultural achievement.

Currently based in India, Raha is expanding her creative horizons through Raha Films (RF) — her dynamic film production and distribution company. Under her leadership, the banner is gaining momentum in the Indian entertainment space for producing meaningful and socially impactful cinema. Her upcoming Bollywood project, “Chidaatma”, is in the pre-production phase and is already creating buzz for its unique storyline and powerful message.

Beyond the entertainment industry, Raha also runs a thriving import-export business, further exemplifying her diverse entrepreneurial skillset. Her success is rooted in hard work and self-belief, making her as a role model for women aspiring to lead on their own terms and dreams.

Winning the Mrs. World Peace 2025 title is not just a personal victory for Raha, but a testament to her commitment to peace, unity, and creative expression across borders. Her story continues to inspire — a journey driven by passion, built with purpose, and now crowned with global recognition.

As she adds another feather to her cap, Raha Amirbeygi stands tall as a symbol of what women can achieve when they lead with heart, vision, intellectual and courage.

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New Delhi [India], July 21: Ajay Vyshampayan, an award-winning author, presents his new novel, Off to the Skies. This soulful piece is dedicated to both the pilots who man the air force as well as their families and was inspired by the men and women of the Indian Air force; A true story of Patriotism, Love, and the Emotional Cost of Service.

A deeply personal account of the life of a flight serviceman of the Indian Air Force, Off to the Skies takes readers behind the scenes of the life of a man engaged in constant battle against his enemies as he soars over the clouds, yet is fighting a much harder one in the frequent absence of missed birthdays, absence of his dear wife, and the much-needed simple pleasures of day-to-day life.

Soaring on the overwhelming success of his first book Walk with Me, writer Ajay Vyshampayan says “In this ode to our Air Force, the reader is presented with a moving account of an Indian Air Force pilot, a man who is not only the soldier but the son, the father, the husband, and a man silently facing the duality of the obligation to his duty and unfulfilled promises. This is not just another ordinary war story, this is the story of each Indian family that got moulded through service.”

What Makes This Book Unmissable: 

• Bare Human Feeling – feel the inner torment faced by a pilot where he is torn between his duty to the country and the love towards his family.
• Service Life – Written in the most respectful spirits toward our heroes in the air.
• True Patriotism – Demonstrates that true heroism lies in the quietness of sacrifice.
• Universal Love Story – The story of a marriage put to the test of distance, and time yet honour-bound to each other.
• Family Drama – The untold story of military families unabatedly waiting at home.

Critiques State: 

“Ajay Vyshampayan has crafted something extraordinary – a novel that honours our armed forces while breaking your heart and mending it again.” 

“Off to the Skies will make every Indian proud and every parent grateful for those who serve.” 

About the Author 

Ajay Vyshampayan became the master storyteller by the publication of his first novel titled ‘Walk with Me’, which had an incredible appeal to the Indian readers because of its realistic emotional reach. His second novel proves his ability to see something extraordinary in the ordinary lives.

He states: “This book is my tribute to the everyday heroes in uniform – those who never ask to be remembered and yet give us everything. I wanted to tell the story not of the medals, but of the moments they miss; not just the courage in the cockpit, but the courage it takes to say goodbye to your children with a smile.”

Why Off to the Skies Matters Now 

In an age where we often forget the human cost of freedom, “Off to the Skies” reminds us that behind every uniform is a beating heart, a worried family, and dreams that extend beyond duty. It’s a book that will make readers hug their loved ones tighter and thank our service members duly.

“I wrote this book for every Air Force family I’ve met, every child who’s waited for their parent to come home from duty, every spouse who’s learned to love someone who belongs first to the country. This is their story.” – Ajay Vyshampayan

Book Details: 

• Title: Off to the Skies
• Author: Ajay Vyshampayan
• Genre: Literary Fiction / Military Drama
• Pages: 156 Pages
• Language: English
• Publisher: WhiteFalcon Publishing
• ISBN: 9349883686

Special Launch Offers: 

• Amazon Kindle: ₹150(Limited time)
• Paperback: ₹291 (17% Off)
• Free delivery across India

Get Your Copy Today 

Amazon: https://www.amazon.in/Off-Skies-Man-Behind-Uniform/dp/9349883686

Flipkart: https://www.flipkart.com/off-skies-man-behind-uniform/p/itm446d2c52dc319?q=Off%20to%20the%20Skies%20book%20

Don’t just read about heroes – feel their heartbeat. 

Media Contact: 

Ajay Vyshampayan

 ajay5378@yahoo.com

Instagram: @ajayv_0410

For interviews, review copies, book club discussions, or media appearances, contact directly. 

“Off to the Skies” – Because the greatest battles are often fought not in the sky, but in the heart.

New Delhi [India], July 18: Gallery Silver Scapes is proud to announce ‘ECHOES’, a solo exhibition by acclaimed visual artist and bestselling author Anurag Anand, to be held from 13th to 18th August 2025 at LTC, Bikaner House, New Delhi. The exhibition features a curated collection of nearly 60 soulful artworks across diverse mediums—acrylic on canvas, watercolor, charcoal, and oil on paper—that highlight Anand’s distinctive style blending abstraction and realism. Each piece invites viewers to pause, reflect, and emotionally connect with moments that are often overlooked—a glance, a hesitation, a dream left unspoken.

Anurag’s journey as an artist has been shaped by a lifelong passion for storytelling, a vibrant upbringing in India, and a natural curiosity about the world around him. Though a self-taught artist with a parallel career in the corporate world, his creative voice has evolved through experimentation and innovation, developing into a style that allows viewers to connect with his work on a deeply personal level.

My art is a compendium of my observations; life viewed from my lens. There is no pretentiousness to it. No burden of conformity or aesthetic orthodoxy. No stylistic limitations. Just plain and unbridled expression, I don’t paint for applause or intellectual validation. I paint to understand myself, to process the quiet turbulence that often goes unnamed. My canvas is where memory meets imagination where a crooked balcony, a child’s glance, or a forgotten animal becomes a carrier of story, of sentiment.

What I create often begins in chaos—personal or observational but finds clarity as the work takes form. It’s not realism, nor is it abstraction in the traditional sense. It’s instinct guided by memory. I’m less interested in categorization and more in emotional truth.

I don’t chase perfection. I chase honesty. If something feels unresolved, it stays that way. Because life is unresolved too. The layers of my work its fragments of cities and villages, of architecture and emotion mirror the contradictions we live with.” shares Anurag Anand.

His paintings are vessels for emotion, not just decorative objects. They explore the complexity and contradictions of human life, capturing fleeting moments of stillness and vulnerability with bold color palettes and evocative textures. Many of his works now form part of private collections across the globe, and his exhibitions have been hosted in prestigious art fairs and galleries throughout India.

As a bestselling author of fifteen books, including The Legend of Amrapali, To Hell and Back, and The Crimson Throne of Mahoba, Anurag brings a storyteller’s sensibility to his art, weaving thought-provoking narratives that invite viewers to pause, reflect, and connect. His writing has appeared in national publications, and he has represented his perspectives in television debates and corporate forums, seamlessly navigating the worlds of literature, business, and art.

The exhibition is curated by Vikram Mayor of Gallery Silver Scapes, who offers a compelling insight into the narrative core of ‘Echoes’: “Echoes is a deeply personal yet universally resonant journey—an artistic archaeology of memory. Anand does not paint what he sees; he paints what he remembers feeling. And in that act, he offers us a mirror—an invitation to revisit the landscapes within us that time may have blurred, but never erased.”

He adds, “The show is anchored by works like Eternal Banaras, Searching for the Divine – II, Autumn Breeze, Harmony, and Goa Sunshine each reflecting a spectrum of moods and memories filtered through Anurag’s artistic lens. What strikes me most about Anurag’s work is its emotional immediacy how effortlessly it bridges the personal and the universal. These aren’t just paintings; they are lived experiences, often rooted in memory, layered with quiet introspection and rich cultural observation.

These are not just paintings they are emotional landscapes. Each piece is an invitation to slow down and experience life as the artist sees it: through memory, instinct, and the fine details we so often overlook. In an increasingly noisy world, Anurag’s work offers something rare—a space for quiet reflection, for honest feeling, for connection. As a curator, I’ve always sought artists whose work feels rooted , not just in technique, but in lived reality, in integrity of vision.”

Whether through brush or pen, Anurag Anand’s creative mission remains the same: to inspire reflection, spark conversation, and foster a deeper understanding of the human experience.

Exhibition Details:
Title- ‘ECHOES’ a Solo exhibition by Anurag Anand
Presented by Gallery Silver Scapes
Date and Venue- 13th–18th August 2025 | LTC, Bikaner House, Delhi. The exhibition will then move to Gallery Silver Scapes, Anand Niketan, Delhi, and will also be available on its website gallerysilverscapes.com until 15th September 2025.

• Timings- 10.30 AM- 7PM
• Entry– Open to the public

‘Echoes’ is not just an exhibition—it is an introspective journey through memory and feeling, where Anurag Anand invites us to rediscover the emotional architecture of places long left behind, but never truly forgotten.

About Gallery Silver Scapes – Established in 1984 (originally as Images), Gallery Silver Scapes has grown into one of Delhi’s most discerning spaces for contemporary Indian art. Under the curatorship of Mrs. Manjula Badhwar Mayor and now her son, Vikram Mayor, the gallery has built a legacy of championing both modern masters and emerging voices with equal commitment. Known for its thoughtful curation and deep engagement with the emotional and cultural layers of Indian art, Silver Scapes is not just a gallery it is a storytelling space, where every exhibition becomes a quiet dialogue between the artist, the viewer, and the times we live in. With a keen eye for sincerity over spectacle, the gallery continues to shape conversations around art that is both personal and powerful.

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Surat (Gujarat) [India], July 17: In a stunning appreciation of Indian imagination and visual narration, Nice To Meet You, the up-and-coming star in Handcrafted Film & Creative Photography, has won two coveted global honors at the EMF Global Awards 2025 in Thailand.

Established only three years ago, the Surat-based production house is capturing attention for its filmmaking skills and emotionally charged visual storytelling. At the 12th EMF Global Awards, Nice To Meet You won:

• Silver Award for Best Director of Photography
• Bronze Award for Best Photography of the Year

These are not individual achievements, but a recognition of India’s increasing international stature as a player in the creative and experiential visual content space.

A World Stage, An Indian Voice

Conducted in Thailand, the EMF Global Awards honored the best of Wedding Photographers, Wedding Planners & other Wedding services— receiving entries from India’s best creative minds. The 2025 event was particularly competitive with a stimulating blend of new talent and industry giants.

The honours were handed over by a prestigious panel that comprised Shriji Huzur Dr. Lakshyaraj Singh Mewar of Udaipur, Bollywood stars Arjun Kapoor and Nushrratt Bharucha, and renowned musician Padma Shri Adnan Sami. Nice To Meet You was represented by founder & director Meet Desai & Creative Director Vidhi Desai— both the backbone of the company’s success and artistic integrity.

“A Moment That Will Stay Forever”

An emotional Meet Desai reflected on the achievement:

“Winning two prestigious international awards is an indescribable moment for me and my entire team. From humble beginnings in Surat to this global stage, it’s proof that passion, perseverance, and authentic storytelling truly resonate. This moment validates our creative journey and inspires us to keep pushing artistic boundaries.”

Echoing this sentiment, Vidhi Desai added:

“I am speechless, absolutely blown away and humbled. This honor fuels the passion to continue dreaming and giving my all to each frame. It’s surreal, and I’m forever thankful.

These genuine responses highlight the spirit of Nice To Meet You — an emotionally driven, human-centered brand that creates a connection based on feelings, craftsmanship, and most importantly, the human experience.

Writing Stories That Matter

Established in 2022, Nice To Meet You has rapidly become a multidisciplinary visual storytelling agency. Its portfolio includes:

• Weddings & Event Photography
• Fashion Campaigns & Editorials
• Architectural and Interior Photography
• Corporate Films & Advertisements

What distinguishes the company is its philosophy of hand-built visual storytelling — not only treating each project as a deliverable, but as a work of personal art. Whether telling the intimacy of a wedding or the architecture of a corporate brand identity, the studio brings every frame forward with emotion, consideration, and film-making precision.

A Victory for India’s Creative Future

The EMF Global win isn’t a victory for the company alone — it’s a message that Indian creative photography is experiencing a generational shift. It confirms that Indian talent isn’t just catching up to global standards but is now contributing to setting them.

The awards also are symptomatic of a trend: across the globe, clients increasingly demand personal, emotionally intelligent, and visually bold content. In this new creative economy, brands like Nice To Meet You rise as India’s cultural ambassadors.

Beyond Frames: A Philosophy of Storytelling

Above all the awards or accolades, what still characterizes Nice To Meet You is its unshakeable faith in storytelling with soul.

Their work is characterized by:

• Narrative coherence at the expense of spectacle
• Stylistic restraint with emotional resonance
• Client collaboration that is intuitive and respectful
• Visual experimentation that honors tradition but moves forward

This philosophy has inspired them to produce work that speaks to not just clients but to juries and international audiences as well.

Looking Ahead

As the company looks to continue its upward trajectory, already in place are plans for further extending its international reach through collaborations, masterclasses, and expertly curated visual art experiences. The mission is clear: to keep creating art that resonates as deeply human and to continue celebrating the beauty of form, movement, and moment.

Nice To Meet You’s achievement at the EMF Global Awards 2025 is both a culmination and a beginning — a moment of recognition and a renewed call to create with purpose, detail, and authenticity.

For India, it is yet another proud reminder that art crafted with integrity can shine across borders, languages, and formats.

Kanpur (Uttar Pradesh) [India], July 17: At the hallowed grounds of Shree Karauli Shankar Mahadev, Purvaj Mukti Dham in Kanpur, Guru Purnima 2025 was commemorated as a profoundly transformative spiritual convocation. Thousands of devotees and spiritual aspirants converged under the guidance of Poorna Guru Shri Karauli Shankar Mahadev Ji, whose presence suffused the atmosphere with clarity, discipline, and a compelling call for equilibrium, both internally and within the natural world.

This year’s Mahotsav transcended mere ceremony, emerging as a potent platform for environmental stewardship, esoteric education, and inclusive spiritual advancement.

A Year of “Nature with Balance”: Sacred Ecology as Dharma

In a landmark address, Guruji designated 2025 as the “Year of Nature Balance’’ Forging a profound connection between ecological vitality and spiritual well-being, he unveiled the “Nature With Balance” initiative. This pivotal movement calls upon each devotee to plant a minimum of 100 trees over their lifetime.

“Before becoming human, you were once vegetation. Never forget that ancient memory embedded in your DNA,’ Guruji imparted, reinforcing the sacred symbiosis between humanity and nature.

Gurudev elucidated the science of pranic relationships between humans and trees, explaining that while certain trees replenish our vital life force, others can inadvertently deplete it. Particular emphasis was placed on the Banyan tree, a species venerated in Indian tradition and scientifically recognized for its continuous emission of oxygen-rich air. This spiritual guidance was augmented by encouraging women to uphold the ancient ritual of Banyan worship, a practice substantiated by its acknowledged physiological benefits.

To amplify this message, the Darbar inaugurated a nationwide social media campaign using the hashtag #NatureWithBalance, inviting devotees to submit videos of their tree-planting activities to the Anand TV WhatsApp helpline (9277395752). Selected submissions will be showcased on Anand TV (Tata Play 1091), powerfully reinforcing widespread ecological engagement galvanised by spiritual leadership.

Unified Anushthan & Digital Spiritual Access

A new, consolidated one-day Maha-Anushthan was also introduced, meticulously designed to unify several pivotal rituals—including ancestral resolution, memory purification, and spiritual protection—into a single, cohesive package. This streamlined methodology aims to make advanced spiritual practices more accessible and manageable for devotees facing temporal or financial constraints.

In a significant move towards global outreach, online diksha (spiritual initiation) will be made available to international devotees for the first time, commencing with the next Purnima. The Darbar team will coordinate advance registration and the distribution of initiation kits.

Tantra Kriya Yoga: Exclusive Access for 2,636 Sadhaks Chosen

From a pool of 2,662 applicants, 2,636 dedicated sadhaks were selected to participate in an advanced Tantra Kriya Yoga session during the festivities. These participants engaged in high-intensity meditative sadhana under the direct tutelage of Guruji. A stern admonition was issued against the misuse of spiritual powers, with Guruji emphasizing that all rituals and vows must be contained within one’s own DNA lineage.

“Shakti remains only where Shiva resides. Without Shivtva, energy becomes a curse, not a blessing’’ he cautioned.

Mantra Diksha & Panch Mahabhut Shuddhi: Rituals Rooted in Natural Science

On July 10, a large-scale Mantra Diksha and Panch Mahabhut Shuddhi Siddhi Havan was conducted, focusing on the purification of the five elemental forces—earth, water, fire, air, and ether—within the human body. Gurudev underscored that authentic spiritual evolution is intrinsically linked to, and must commence with, both ecological and elemental purification.

Monthly “Zero Balance” Retreat Announced in Haridwar

In another pioneering announcement, the Darbar revealed a unique five-day monthly meditation retreat titled “Zero Balance” to be held at Mishri Math in Haridwar under Guruji’s personal guidance. Limited to an exclusive capacity of 200 participants, this mobile-free, confidential retreat is designed to help individuals expunge karmic baggage and achieve a state of inner equilibrium.

The retreat will be facilitated by Guruji’s senior disciple, Shri Rajiv Sinha, and prospective attendees must adhere to stringent participation protocols. The chosen location is considered energetically potent, owing to its history of profound sadhanas previously conducted at Mishri Math.

Global Access via Online Diksha

In response to numerous requests from the global community, Guruji announced the landmark launch of live online diksha (initiation) for overseas devotees. This program will commence from the next Purnima, with details available on the official website: nri.poornaguru.org.

Interested participants are required to register at least 25 days in advance to receive their diksha kits by mail, enabling them to perform the rituals concurrently with the live proceedings at the Darbar.

Publications & Media Outreach

“Sant Milan” TV Series Launched: This new series on Anand TV will feature insightful spiritual dialogues with venerated saints from across India.

“Gyan Satta” Monthly Magazine Revived: This publication, featuring Guruji’s profound writings and experiential wisdom, will be resurrected and published from Mishri Math in Haridwar.

These media platforms are strategically designed to deepen spiritual erudition and make the Darbar’s timeless teachings accessible to a broader audience.

Guruji’s Final Message: Surrender, Not Showmanship

In his powerful concluding discourse, Gurudev delivered a stirring reflection on the true essence of the spiritual path:

“Shiva is not a palace—it is a cremation ground. The authentic seeker must incinerate ego, pride, and illusion in that fire

He cautioned aspirants against fragmented trust, mere imitation, and the superficial pursuit of spiritual phenomena. The path of Tantra, he reiterated, does not begin with the acquisition of power, but with profound purification—a journey from the state of*tamas* (inertia) to the illumination of spiritual light.

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New Delhi [India], July 15: The world of marketing is undergoing a seismic shift, and it’s powered by artificial intelligence. As AI-enabled marketing tools become more intelligent and widely adopted, the very structure of marketing teams is beginning to change. Routine tasks that once required human input are now being executed faster, more accurately, and at scale by smart systems.

According to Nipun Taneja, a performance marketing veteran with over $100 million in managed ad spend, the future of marketing isn’t about replacing people but evolving how we work. With tools like Vibelets – a modular AI solution built to support real-time decisions – Taneja’s insights into where marketing is headed are grounded in both strategy and practicality.

So, what roles are most at risk? And how can marketers evolve to stay relevant?

Let’s dive into the top marketing jobs AI is poised to transform – and potentially take over – in the next five years.

The Inevitable Shift: AI in Marketing Workflows

The adoption of AI-enabled marketing tools is no longer optional. From predictive analytics to automated creatives, AI is powering decisions and execution at a speed that human marketers can’t match manually.

AI-driven marketing platforms, such as those emerging from Vibe Marketing, are capable of:

• Analysing campaign performance in real time
• Generating actionable insights in seconds
• Detecting creative fatigue before ROI is impacted
• Making on-the-fly adjustments to targeting, spend, and messaging

As this shift deepens, certain roles are becoming more reliant on AI augmentation or risk obsolescence. So, which marketing jobs are likely to be taken over, or at least heavily transformed, by AI in the next five years? Let’s take a closer look.

1. Media Buyers

Why They’re Vulnerable:
Traditional media buyers depend on dashboards, manual reporting, and gut-based decisions. But with AI tools like Vibelet’s “AI Media Buyer,” much of this is now automated. These systems optimise spend across platforms like Google, TikTok, and Taboola by monitoring real-time performance and adjusting campaigns instantly.

What AI Does Better:

• Predicts cost-per-click changes
• Shifts budgets between ad sets in milliseconds
• Identifies top-performing creatives without manual testing

Survival Tip: Media buyers must transition into strategists, using AI insights to shape broader media direction rather than focusing solely on execution.

2. Performance Analysts

Why They’re Vulnerable:
Data overload has made human analysis time-consuming and error-prone. Performance analysts often juggle Excel sheets, dashboards, and platform reports. But AI-enabled marketing tools now do this in real time.

How Vibe Marketing Is Leading the Way:
Vibelet condenses data into simple, conversational outputs. It answers questions like:

• Which ad sets have high CTR but low ROAS?
• What campaigns are draining the budget with no returns?

What AI Does Better:

• Detects anomalies 24/7
• Provides suggestions instantly
• Generates alerts without needing manual inputs

Survival Tip: Analysts should upskill in data storytelling and become internal consultants, guiding creative and strategic teams based on AI findings.

3. Ad Operations Specialists

Why This Role Is at Risk:
Ad Ops teams traditionally manage campaign setups, tagging, trafficking, and compliance across platforms. The process, while critical, is largely rule-based and highly repetitive.

How AI Is Replacing the Role:
AI-driven marketing tools can now automate:

• Campaign uploads across platforms (Google, TikTok, Meta)
• Tag validation and UTM tracking
• Troubleshooting delivery issues

With Vibelet’s Campaign Creator and AI Rule Engine, these tasks are executed seamlessly, ensuring quicker time-to-launch with minimal human input.

What Humans Can Still Do Better:
While AI handles execution, human oversight remains essential for quality assurance, integration with third-party systems, and adapting to platform-specific changes.

Adaptation Advice: Ad Ops professionals should shift focus toward automation setup, workflow optimisation, and compliance governance.

4. Campaign Managers

Why They’re Vulnerable:
Campaign managers traditionally oversee everything – timelines, reporting, pacing, and approvals. However, AI-driven marketing systems now offer comprehensive campaign orchestration, encompassing setup, monitoring, and optimization.

Enter Vibelet’s Campaign Planner:
This modular interface not only tracks campaign health but also enables real-time updates, budget shifts, and creative changes, without toggling between platforms.

What AI Does Better:

• Automates 80% of manual checklists
• Flags misalignments in targeting and budget allocation
• Recommends the next best actions

Survival Tip: Campaign managers must embrace a hybrid role – part AI operator, part creative strategist.

5. SEO Content Strategists (Basic Content Roles)

Why They’re Vulnerable:
With AI generating keyword-rich content that meets algorithmic requirements, SEO-based content creation is increasingly handled by machines. Platforms can now:

• Pull search trends
• Create optimised outlines
• Generate full-length articles in minutes

But Here’s the Catch:
Google’s new E-E-A-T principles (Experience, Expertise, Authoritativeness, Trust) still favour human-led content. Vibe Marketing leverages AI to assist, not replace, strategic content planning.

Survival Tip: Writers and strategists need to double down on expertise, thought leadership, and first-hand experience – elements AI still cannot replicate authentically.

The Human-AI Collaboration Era

Nipun Taneja is clear on one thing: the future of marketing isn’t about man vs machine; it’s about man with machine.

“Marketers aren’t becoming obsolete. They’re becoming more intelligent by letting AI handle what’s repeatable, so they can focus on what’s strategic.” – Nipun Taneja

This is where tools like Vibelet stand out. Serving as a real-time assistant enables marketers to ask questions and get immediate clarity.

The answers come not in reports, but in conversational format – just like chatting with a human colleague.

The Bottom Line

The rise of AI-driven marketing isn’t a threat; it’s an invitation to evolve. Professionals who stick to old methods will find themselves outdated. Those who learn how to collaborate with AI will become invaluable.

Nipun Taneja’s message is simple: embrace AI not as competition, but as a collaborator. The wave of automation is real, but it’s those who ride it; through tools like Vibelet and AI-enabled platforms, that will shape the future of marketing.

If you’re in media buying, copywriting, or campaign planning, now is the time to re-skill, re-strategise, and rethink your role.

The question isn’t whether AI will take over. The real question is: are you ready to work with it?

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Hyderabad (Telangana) [India], July 15: A new book, ‘The OBCs Uprising: A New Narrative on Social Justice and Political Representation’, co-authored by Principal Secretary, Public Health Engineering Dept, Madhya Pradesh, P. Narahari, IAS, and High Court advocate Pruthviraj Singh, was recently launched. This work advocates for social justice and political representation for the Other Backwards Classes (OBCs) in India, stemming from five years of intensive research and collaboration.

‘The OBCs Uprising’ was launched recently and has since received an overwhelming response from readers. Approximately 3500 copies have already been sold in the Telugu language, and there is growing interest in the English version as well. The publisher has announced that the book will soon be made available in all major bookstores across India.

The book delves deeply into the challenges faced by OBCs in the past and present. Divided into nine chapters, it covers crucial topics such as the impact of colonial policies, the evolution of reservation politics, and legal analyses of various Supreme Court verdicts and policy developments. A key feature of the book is the “OBC Manifesto,” a detailed policy charter outlining specific demands for community representation, education, and economic empowerment.

The book was launched by the ‘Mahagatha’ platform. Mahagatha believes that this book will serve as a powerful tool for social awareness and transformation, aligning with their mission to integrate Vedic wisdom with contemporary issues.

The authors have a clear vision for this work. P. Narahari stated, “This book is a culmination of five years of extensive research and collaboration, articulating our commitment to a comprehensive exploration of the OBC narrative.” Co-author Pruthviraj Singh added, “We believe this book is a call to action—a meticulously crafted tool to rectify historical injustices and envision a truly inclusive future for India.”

In related news, P. Narahari and spiritual philosopher Devrishi’s much-anticipated book, ‘Shakari – Vikramaditya’, is also set to be released soon. This book is a historical saga based on the life and valor of the great Indian emperor Vikramaditya. This book is also being published by ‘Mahagatha’ and will be available shortly.

‘The OBCs Uprising’ hopes to foster a dialogue that will lead to the creation of a more just and equitable society for all citizens in India.

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New Delhi [India], July 15: Crafted with simplicity and purpose, Dopamine brings together inspirational and virtuous tales that reflect everyday life. Each story is a gentle reminder that the most meaningful moments often arrive unannounced—and that purpose, perseverance, and quiet courage shape our true journey.

In a fast-paced world where digital gratification reigns supreme, Robbie Raay invites readers to pause, reflect, and reconnect with the simple joys of life through his book Dopamine. A heartwarming collection of short, inspirational stories, this book springs from the author’s deep-rooted love for storytelling—one that began in the serene hills of Himachal Pradesh, where he was lovingly raised by his parents alongside his elder brother in a home brimming with compassion, laughter, and values.

Now based in Delhi and balancing a full-time career with motivational lectures and storytelling workshops, Robbie has always found meaning in life’s quiet moments. Dopamine isn’t just a book—it’s a heartfelt endeavour to instil virtues in the younger generation. Drawing from snippets, anecdotes, and reflections penned since his teenage years, the stories within this collection resonate with universal themes: resilience, purpose, gratitude, and the courage to dream.

“Our next generations are smart and driven,” Robbie shares, “but while reaching for their goals, it may be worthwhile to notice the simple things in life. Life happens as we move through it, and we are the true creators of our destiny.”

Each story in Dopamine is like a gentle nudge from the universe—a reminder that life’s most significant moments often arrive unannounced, that providence favors those who persevere with quiet faith. These are not grand epics, but subtle tales where the ordinary becomes extraordinary through perspective.

As Robbie puts it, “I would be honoured if the content of my book is able to motivate even one person to strive for excellence in their lifetime.” His purpose, clearly, is not fame but impact. He encourages readers to engage, reflect, and even write to him with their thoughts at robbieraay@gmail.com, welcoming every heartfelt conversation his stories may spark.

Whether you’re a young adult seeking guidance, a dreamer navigating uncertainty, or simply someone who cherishes the beauty of life’s small wonders, Dopamine promises to be a pleasurable and meaningful read. And for Robbie, this is just the beginning—he plans to continue writing short stories that echo the profound simplicity of being human.

Now available on Amazon: https://www.amazon.in/dp/B0DPFTXHZ1

• Follow him on Instagram: @robbie.ray
• For feedback or queries, reach out at: robbieraay@gmail.com

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