Category: Press Release

New Delhi [India], August 24: In the ever-evolving digital marketing landscape, a new force is reshaping the industry’s foundations: Generative AI (Gen AI). This groundbreaking technology is not just another fleeting trend but a transformative tool redefining how marketers conceptualise, create, and execute campaigns. As we stand on the cusp of a new era in marketing technology, the integration of Gen AI brings both unprecedented opportunities and complex challenges. From hyper-personalized content creation to AI-driven ad targeting and virtual assistants, Gen AI is opening up new frontiers of possibility and efficiency. However, this power comes with a responsibility that cannot be ignored.

In this in-depth interview with Hariom Seth, Founder of Tagglabs, we delve into the heart of this AI-driven revolution in marketing. We explore the emerging trends boosting efficiency and effectiveness in marketing strategies while also addressing the ethical considerations and potential risks associated with over-reliance on AI. As marketers navigate this new terrain, they must balance the allure of automation and data-driven decision-making with the irreplaceable value of human creativity and ethical considerations. This discussion aims to equip marketers with invaluable insights and practical advice on harnessing the power of Gen AI responsibly, ensuring they remain at the forefront of innovation while maintaining the human touch crucial for authentic brand connections.

1. What are the emerging trends and opportunities in the field of Gen AI marketing?

Marketers are leveraging AI in nearly all stages of their workflow. From creating content to predicting the campaign’s performance, AI has helped automate manual tasks. AI’s ability to parse large data sets brings higher efficiency and personalisation.

• AI improves ad targeting by suggesting the best ways to tweak the message and deliver better results. Programmatic advertising helps advertisers show ads and, therefore, spend money only on potential customers visiting a platform based on the data provided via a data management platform (DMP). Therefore, delivering hyper-personalized content.
• Marketers extensively use AI tools for image/ video and text generation. Tools like Midjourney, pika, Bing, and even Canva help marketers generate images, while tools like Rytr and Quillbot help generate copy for their campaigns
• AI-based chatbots and virtual assistants—Since they are available 24/7, they can provide immediate assistance addressing the marketer’s queries. They are usually trained on large amounts of data and work using natural language processing technology. They can generate case studies and statistics in a matter of seconds, thus saving the marketer’s time in research.

2. How can marketers prepare for the future of AI-driven marketing?

Marketers must accept their fate and learn to collaborate with AI to build unique campaigns. Therefore, they must update themselves with the latest AI tools in the market and practice using them. They will also have to collect data and partner with data scientists and AI engineers to develop and implement AI-driven marketing strategies. Trends also suggest that AI-driven prompt customer service leads to higher customer satisfaction. It also allows human agents to save time and work on more complex projects. AI is being thoroughly able to identify real from fake influencers. Influencer network analysis maps out factors such as follower interaction rates, engagement quality, and content relevance, ensuring that businesses connect with real and relevant influencers that are best suited for their target audience.

3. What are the potential risks and challenges associated with over-reliance on Gen AI in marketing?

The biggest risk posed by the over-reliance on Gen AI is the loss of natural human creativity. Marketers may refrain from using their minds to generate original ideas and rely heavily on AI, producing known or mediocre results that might not help a campaign. AI is fantastic for automating certain manual work, but not all of it. Humans should mostly do idea generation and only be augmented by AI. AI chatbots are fast and efficient in providing case studies on successful campaigns in one go, saving ample time for the marketer. They can quickly learn about the best global practices; however, they will have to use their minds to customise them to benefit their campaigns. AI, therefore, is great for improving efficiency and saving time but does not replace the hard work and practice required for innovative thinking.

4. How can marketers ensure that Gen AI is used ethically and responsibly?

Data breaches can lead to misuse of personal data, causing harm to individuals and damaging the reputation of businesses. The best practices a marketer must follow while dealing with a large chunk of personal data is to do the following:

• Annonymise the data
• Encrypt the data
• Regularly audit security protocols

Marketers must focus on building models that are ‘fair,’ i.e., constrained by law, philosophy and social science. They must also be transparent with the content they present and about the use of AI content. They must inform their users about how and why their data will be used and update their AI systems according to the latest ethical standards.

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New Delhi [India], August 24: Mintage, a leader in the corporate gifting industry, is thrilled to announce the launch of its new line of stainless steel utensils for the upcoming festive season. This innovative product range, proudly manufactured in India, underscores their commitment to sustainability and quality.

With the increasing demand for environmentally conscious products, Mintage is taking a significant step towards reducing plastic waste and promoting a healthier lifestyle. Their latest collection of Stainless Steel Cookware, Tableware, Thermoware, Kitchenware, Cutlery, and water bottles combines durability, reusability, and 100% recyclability with elegant design, making it the ideal corporate gifting range for companies that value their employees and the environment. This collection also serves as a memorable gift for weddings.

Key Features of Mintage’s Stainless Steel Houseware:

• Eco-Friendly: Made from high-quality, food-grade stainless steel, these utensils are a sustainable alternative to single-use plastic.
• Durable and Long-Lasting: Engineered for longevity, the stainless steel utensils are resistant to rust and corrosion, ensuring they can be used for years.
• Customizable: Companies can personalize the products with their logos and brand colors, making them an ideal promotional gift.
• Health-Conscious: Stainless steel is an excellent material for food contact products due to its non-toxic properties and absence of harmful chemicals found in traditional plastics.
• Lifetime Warranty: The company proudly offers a lifetime warranty against manufacturing defects and cracking of stainless steel on the entire range of products.
• “We are excited to introduce our new Corporate Gifting Collection that aligns perfectly with our mission to provide high-quality, eco-friendly products,” said Mr. Rajeev Bansal, CEO of Mintage Steels. “These Gifting collections are not only a great way for companies to show appreciation to their employees and clients but also a step towards a more sustainable future.”

Mintage has always been dedicated to innovation and customer satisfaction. With the launch of these corporate gifting products, we continue to uphold our values while responding to the growing environmental concerns of today’s world.

About Mintage Steel: Founded in 1985, Mintage Steel has been a trusted name in the corporate gifting industry for stainless steel houseware / kitchenware, offering a wide range of premium products tailored to meet the unique needs of businesses. Their commitment to quality, innovation, and customer service has made them a preferred choice for corporate gifts across India.

For more information about Mintage Steel Home and corporate gifting products, visit www.mintagesteel.com or contact at 18008901404 (toll-free) or info@mintagesteel.com.

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New Delhi [India], August 24: e’clat, a leader in luxury skincare, proudly announces the launch of its latest innovation, e’clat Regenta, specifically designed for women over 50. This advanced skincare product is set to redefine beauty for mature skin, offering a potent blend of ingredients that address the unique skincare needs of women in this age group.

e’clat Regenta: Redefining Skincare for Women Over 50

e’clat Regenta is more than just a skincare product; it’s a comprehensive solution tailored for mature skin. As women age, their skin requires targeted care to maintain its health and radiance. e’clat Regenta is infused with powerful ingredients like EGF (Epidermal Growth Factor), Matrixyl, Retinol, Niacinamide, Hyaluronic Acid, and Ceramide. This proven blend works to reduce fine lines, boost collagen, enhance skin elasticity, and deeply hydrate, ensuring that women over 50 can enjoy a youthful, glowing complexion.

“We are excited to introduce e’clat Regenta to the Indian market,” said Deepank Gupta, CEO of e’clat. “This product is specifically formulated to address the needs of women over 50, who deserve skincare that not only meets but exceeds their expectations. e’clat Regenta is our commitment to helping women embrace their age with confidence and beauty.”

Key Ingredients and Benefits of e’clat Regenta

e’clat Regenta stands out due to its powerful combination of ingredients that work synergistically to rejuvenate and protect mature skin:

– EGF (Epidermal Growth Factor): Stimulates cell renewal, helping to repair and rejuvenate aging skin.

– Matrixyl: A potent peptide that promotes collagen production, reducing the appearance of deep wrinkles.

– Retinol: Accelerates skin cell turnover, improving texture and smoothing fine lines.

– Niacinamide: Enhances skin elasticity, evens out skin tone, and strengthens the skin barrier.

– Hyaluronic Acid: Provides deep hydration, keeping the skin plump and reducing the appearance of dryness.

– Ceramide: Reinforce the skin’s natural barrier, protecting against environmental damage and locking in moisture.

Tailored for the Needs of Mature Skin

e’clat Regenta is designed with the specific needs of women over 50 in mind. As the skin matures, it becomes more prone to dryness, loss of elasticity, and deep-set wrinkles. e’clat Regenta’s rich yet lightweight formula is non-greasy and quickly absorbed, making it ideal for daily use. This product is perfect for maintaining skin health and vitality, even as it naturally ages.

Availability and Pricing

e’clat Regenta is now available online via the official e’clat website and major e-commerce platforms. The product is priced at INR 1250, ensuring that premium skincare is accessible to women who value quality and results.

One can avail of a 20 % discount with coupon code mom20

About e’clat

e’clat is a globally recognized skincare brand known for its dedication to quality, innovation, and customer satisfaction. With a focus on developing products that cater to the diverse needs of different skin types and age groups, e’clat continues to be a trusted name in luxury skincare. After Vitamin C and Fadeout, The launch of e’clat Regenta in India underscores the brand’s commitment to offering effective, luxurious skincare solutions for women over 50.

For more information,

visit www.eclatsuperior.com or

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FAQs About e’clat Regenta

1. Why is e’clat Regenta specifically designed for women over 50?

e’clat Regenta is formulated with ingredients that address the specific challenges of mature skin, such as deep wrinkles, loss of elasticity, and dryness. It provides targeted care to help maintain a youthful appearance and skin health as women age.

2. How does e’clat Regenta benefit mature skin?

e’clat Regenta combines EGF, Matrixyl, Retinol, Niacinamide, Hyaluronic Acid, and Ceramide to deeply hydrate, boost collagen production, smooth wrinkles, and enhance skin elasticity, all essential for maintaining youthful, vibrant skin in women over 50.

3. Can e’clat Regenta be used on sensitive skin?

Yes, e’clat Regenta is formulated to be gentle and effective on all skin types, including sensitive skin. The inclusion of ceramide helps strengthen the skin’s natural barrier, reducing the risk of irritation.

4. How soon can I expect to see results with e’clat Regenta?

Most users notice improvements in skin hydration and texture within the first few weeks of consistent use. Significant anti-aging benefits, such as reduced fine lines and improved elasticity, typically become evident after 4-6 weeks of regular application.

5. Where can I purchase e’clat Regenta?

e’clat Regenta is available at major skin clinics across India and online through the official e’clat store, Amazon, Flipkart & Myntra.

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New Delhi [India], August 24:  *Wokingham, UK – [15 August 2024]:*The recent Bhagwat Katha led by Shri Pundrik Goswami Maharaj at Sindlesham Court, Wokingham, concluded on a note of spiritual harmony and divine wisdom this month. The seven-day event marked a significant occasion, graced by the presence of UK Members of Parliament and other dignitaries, all gathering to seek blessings and immerse themselves in the profound teachings of the ‘The Bhagwat Katha.’

It was A National Event of Spiritual Significance

The Katha commenced with a message from the Prime Minister of the United Kingdom, Keir Starmer, who sent a letter of appreciation and recognition of the event’s role in fostering spiritual harmony and cultural unity across the UK. This acknowledgement from the highest level of government set the tone for a week full of spiritual exploration and community bonding.

On the second day, the event witnessed the presence of Olivia Bailey, MP for Reading West and Mid Berkshire. Her visit emphasised the support of local leadership for cultural and spiritual initiatives that promote community cohesion and understanding. The event gained prominence with the attendance of Clive Jones, MP for Wokingham, on the third day, alongside Brad and Chetna, the noted community figures whose participation underscored the relevance of spiritual guidance in promoting peace and unity within the community.

As the week progressed, the Katha attracted more attention from notable leaders, including Yuan Yong, MP for Earley and Woodley, who attended on the fourth day, accompanied by some community leaders Varinder Singh, Nagi Nagella, Vikram Singh, and Michael O’Conor. Yuan Yong’s personal visit to seek blessings from Shri Pundrik Maharaj Ji highlighted the growing influence of Maharaj Ji’s teachings across diverse communities in the UK.

Friday’s proceedings were graced by Rajesh Singh and his family, including his young son, along with Rohit Ahlawat, Sam Akhtar, and Peter Harper, adding to the collective reverence and spiritual energy of the gathering. On Saturday, prominent leaders, including Vijay Singh (Conservative Harrow East DCP), Sushil Dohkwal, Arti Gidwani Ji, and Barkha Sharma, attended, reflecting the event’s wide-ranging significance across different spheres of leadership.

Memorable Interaction

One of the highlights was when Shri Pundrik Goswami Maharaj accepted an invitation from Shri Anil Agarwal, the famous businessman, to visit him. This visit symbolised a deep connection between spiritual and business leadership, as Maharaj Ji offered blessings to the Agarwal family. The meeting was poignant, underscoring the mutual respect and shared values between spiritual and business communities.

A Concluding Note of Unity and Devotion

The Bhagwat Katha culminated on the seventh day with a harmonious gathering of all attendees. The event left a lasting impression of spiritual enlightenment, bringing together leaders, dignitaries, and community members on a shared path of faith and devotion. The successful conclusion of the Katha reinforced the timeless messages of dharma and seva, bridging communities and strengthening cultural ties within the UK.

As the event concluded, it left behind a legacy of unity, spiritual growth, and cultural exchange, resonating with the universal values cherished by all.

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New Delhi [India], August 24: Ashish Sahasrabuddhe, originally from Pune, is a self-made man with humble beginnings. His talent in fields like art and communication has left those around him spellbound by his versatility as a human being. Despite his abilities, Ashish often found himself overshadowed in a city like Pune, where he didn’t find the opportunities that excite him, or at least the ones he hoped to upscale his innate talents.

He completed his education in a Marathi Medium school and had limited English skills. In his initial exposure to the field, he faced initial challenges in learning the intricacies of computer programming languages. Rather than succumbing to disappointment, Ashish refused to give up. While everyone around him pursued traditional careers like CA or CWA, he chose to follow his passion for computers. He never followed the crowd and stayed true to what he loved, whether learning to play the Tabla or enjoying the traditional Marathi dholki. However, despite his efforts, on many occasions, he was replaced by someone better at the last minute; he felt overshadowed and under-appreciated by the crowd around him.

Ashish Sahasrabuddhe, Director of THINK GRAND FILMS and Marvel9 pvt ltd, notes on his journey “My confidence kept me moving forward on my path, although I felt that something somewhere was missing, and my potential was stagnating, as I wasn’t able to achieve everything I had aimed for so far in my life; I decided to step up to the challenge and left my comfort zone, by moving to Hyderabad, where I tested my mettle in new technologies. From there, job opportunities took me to the UK, America, and the Middle East, where corporate life, with its exceptional challenges, taught me precious lessons. My confidence, English-speaking skills, and other abilities were honed, tested and improved significantly.”

Eventually, an opportunity arose that brought Ashish to Sydney. Here, he settled down with his job, family, and home, finding a city that offered Pune’s cool climate, San Francisco’s work culture, and an excellent work-life balance. However, his desire to do something in the arts remained. Learning from past experiences, Ashish decided to take matters into his own hands and began working on film projects independently.

Ashish’s journey was not a solo endeavour. His wife, Poonam Sahasrabuddhe, who had her own successful acting career, played a significant role in their creative partnership. From 2001 to 2004, she acted in various Marathi and Hindi television shows, including “Damini,” “Sambandh” (SAB TV), “Aflatoon” (SAB TV), “Popat Zala Re” (ETV Marathi), “Chaar Diwas Sasuche” (ETV Marathi), “Samantar” (ETV Marathi), “Yeh Dil Kya Kare” (Zee TV), “Kirdaar” (ETV Urdu), “Bandini” (Doordarshan), and “Don’t Worry Ho Jaega” (Sahara TV). She was also nominated for the Best Anchor award by Maharashtra Times for “Popat Zala Re.” Her experience and insights have been invaluable in Ashish’s filmmaking journey, making her an integral part of their shared creative pursuits.

In 2016-17, Ashish created an English film titled *”Just One More Day,”* which taught him a great deal about filmmaking. Following this, he produced numerous user videos and rap videos, refining his skills along the way. The concept of *”Arrived in Australia”* emerged from his interest in connecting new entrepreneurs in Australia with the Marathi community through interviews, helping them expand their reach.

During the COVID-19 lockdown, when traditional filming was impossible, Ashish came up with the idea of creating a web series using mobile phones and remote directions. He wrote a script and involved several artists from Sydney, Melbourne, and Perth to create the first web series called *”Oh My Friends.”* This experience boosted his confidence, leading him to create another web series about his first job experience in Australia, titled *”Oh My Job.”*

Ashish states, “I always wanted to do something in Marathi, and after the lockdown lifted in 2021, I started my ideation process to make a film in my mother tongue, Marathi. I created my first ever Marathi-dominant 50-minute short film called “Ghar Impossible,”* involving actors and a cast of many rich backgrounds and ethnicities, based on various events in the Australian market.”

With the new-gained confidence that even Marathi is an amazing medium to propagate the messages he wants to reach his audience through his films, he gained the determination to make his first-ever full-length feature Marathi film (1 hour, 13 minutes) in Sydney, Australia, titled, *’ The Filmmaker’*. Taking on the responsibilities of concept creation, scriptwriting, and direction, Ashish completed the project with Indian, Chinese, and Australian actors residing in Sydney. Ashish brought this film to life without any commercial backing and relying solely on his savings.

The storyline of “The Filmmaker” is deeply rooted in reality. It portrays the commoner’s challenges when venturing into the film industry—how people mock and deceive you and how even friends might fail to help or pull you down. These aspects resonate with filmmakers and anyone endeavouring to start their own business.

The film won the Best Writer award at the Marathi International Film Festival in New Jersey, USA, and Best Experimental Film at the CAFE IRANI CHAII INTERNATIONAL FILM FESTIVAL in Mumbai. English-speaking audiences appreciated it, and thanks to English subtitles, viewers in Australia could easily understand it.

• Ashish Sahasrabuddhe’s humble beginnings in Pune.
• His bold decision to leave Pune and explore opportunities across the globe, eventually settling in Sydney.
• The beginning of his filmmaking journey with the creation of the English film “Just One More Day”.
• Being a proud Marathi, Ashish’s determination to make a Marathi feature film, resulting in the creation of “The Filmmaker” in Sydney.
• To challenge more yet another film in Hindi title “Socially Suna Hai” recently released in Cinemas with overwhelming response from public.
• The pivotal role of his wife, a former actor, in their shared creative journey, bringing her own acting experience to the table.
• Recognition of “The Filmmaker” with awards and nominations at international film festivals.
• Ashish’s continued passion for filmmaking, with new projects in the pipeline, expanding his creative horizons in Sydney.

Ashish has now created a six-episode series focusing on men’s struggles and societal expectations in English Hindi. Recently he Directed a Hindi Film and released it in Cinema halls. Being on an altogether new trajectory, he worked 3-4 months tirelessly day and night to make it ready to be shown in the Cinema halls. This time, he wrote the screenplay and background score. This film release has put him at the next level of appreciation in the public’s eye. The astounding response made first-time viewers re-watch the film. Following this, Ashish plans to work on more film projects, including another Hindi film, for which he has already written the script, and plans to begin casting and filming soon, all set to be made in Sydney, Australia.

Reflecting on his journey, Ashish is proud of what he has accomplished. From being an ambition-filled person in Pune to achieving his dreams and becoming a producer, writer, editor, and director in Sydney, Ashish Sahasrabuddhe’s story is a testament to perseverance and passion. Despite all his achievements, he still considers himself just a mundane person, continuing to pursue his dreams with the same determination that brought him to where he is today.

Follow for casting, updates on films–

Instagram: Ash. Live. Sydney

YouTube: Ash. Live. Sydney

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Mumbai (Maharashtra) [India], August 24: The MSME sector in Maharashtra is all set for a digital boost through a novel initiative by the Confederation of Indian Industry. CII’s Digital Saksham program is working to bridge the gap between digital technologies and micro enterprises with its pioneering Project Digital Saksham supported by Master card. The project is providing trainings in 13 States and over 55 industrial clusters. 

Digital Saksham, an ambitious project of CII in partnership with Mastercard Centre for Inclusive Growth, is playing a transformative role in Maharashtra to equip entrepreneurs across the state with essential digital tools and skill sets, fostering growth, sustainability, and global competitiveness. Mr. Sameer Gupta, Chairman, CII National MSME Council and Chairman and Managing Director, Jakson Group, said, “ The impact of Digital Saksham in Maharashtra has been substantial, with the program reaching out to 10,000 MSMEs, providing training to 4,000 businesses, and achieving an adoption rate of 3,000 enterprises. This success is reflected in numerous inspiring stories across various sectors. Trainers from across Maharashtra have come on board to optimise training and development across the state in Marathi to help the micro and nano enterprises in digital transformation in the local language for deep grassroots penetration and empowerment.”

There are plenty such success stories in the state already, Mr Gupta added. In Nashik, the food processing sector is undergoing a remarkable digital transformation, shifting from traditional practices to virtual marketplaces. Local entrepreneurs are leveraging digital platforms to showcase their products, connect with consumers across India, and streamline operations, preserving Nashik’s culinary heritage while opening new avenues for growth and innovation. 

Similarly, Pune’s textile industry is experiencing a digital renaissance, seamlessly blending traditional craftsmanship with cutting-edge technology. Artisans and manufacturers are adopting digital tools to revolutionize design, production, and marketing processes, positioning the city as a hub for innovative textile solutions.

Mumbai’s retail landscape has also been undergoing a significant shift as local shops embrace digital storefronts, enabling them to reach customers far beyond their physical locations and compete on a global stage. 

Meanwhile in Aurangabad, a retail revolution is unfolding as businesses adopt e-commerce platforms, digital payment solutions, and social media marketing, preserving the city’s cultural heritage while positioning its retail sector for sustainable growth in the digital era.

Sanjeev Ghongade, owner of MicroIndia, and Tatyarao Pese of Shree Shanaishwas Engineering have revolutionized their manufacturing processes. Abhijit Gole, a Chartered Accountant, has digitized his financial services, while Kishor Prabhu of Thumb Print has transformed his printing business. In the hospitality sector, Sunil Mhatre of Mhatre Restaurant has embraced digital marketing and online ordering systems. The tourism industry has seen innovations from Arun Fadke of Ashwin Tours and Mahesh Bapat of Harishareshwar Boat, who now offer online bookings and virtual tours. Anil Khargaonkar, proprietor of 360 Degree Architect, has integrated 3D modeling and virtual reality into his architectural services. These success stories, among many others, demonstrate how the Digital Saksham program is enabling businesses across Maharashtra to leverage digital tools for growth and efficiency.

The initiative’s collaborative approach has fostered synergies among stakeholders, facilitating knowledge-sharing, skill development, and the adoption of best practices. As Maharashtra continues to ride high on its industrial growth trajectory, CII’s Digital Saksham project stands as a catalyst, empowering entrepreneurs, preserving heritage, and propelling the state toward a digitally driven, sustainable, and prosperous future. The Project is acting as an important bridge to connect micro-enterprises with state schemes for MSMEs and encourage them to register on Udyam and GeM.

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New Delhi [India], August 23: Magnus Motors unveiled the much-anticipated Citroën Basalt SUV Coupe in Ahmedabad on Sunday. The event attracted car enthusiasts eager to witness the fusion of elegance and ruggedness that defines the Citroën Basalt.

Launched in India on August 9, the Citroën Basalt SUV Coupe represents a revolutionary blend of a coupe’s sleek, sporty appeal and an SUV’s practicality and ruggedness. This innovative model is set to redefine driving experiences with its well-balanced silhouette, spacious interiors and superior comfort, positioning itself as an ideal choice for urban commutes and off-road adventures.

Sankalp Joisar, Director of Magnus Motors, said, “The Citroën Basalt SUV Coupe is not just a car, but a statement of style and versatility. We are thrilled to bring this exciting model to Ahmedabad. The Basalt exudes energy and elegance, with a beautiful blend of athleticism and sophistication, and perfectly embodies Citroën’s commitment to delivering vehicles that offer strong character and an unparalleled onboard experience.”

The Citroën Basalt stands out with its bold and dynamic design. It combines the SUV’s robust front end with a coupe-like rear, creating a harmonious blend of energy and sophistication. Its high ground clearance, upright front end, widened wings, protective shields and powerful engine options ensure it is as capable on rugged terrain as on city roads. The vehicle’s name reflects volcanic rock’s robust and serene qualities, demonstrating durability and reliability.

Mann Joisar, Director of Magnus Motors, said, “The Basalt SUV Coupe embodies modern automotive design, where aesthetics meet functionality. Its unique blend of sporty elegance and SUV practicality will resonate with discerning customers who seek both performance and style. At Magnus Motors, we are committed to offering our customers vehicles that exceed their expectations, and the Basalt is a fine example of that promise.”

The Citroën Basalt SUV Coupe has advanced safety features, including six airbags, Electronic Stability Control, a rear parking camera, and a tyre pressure monitoring system, ensuring a secure driving experience. Its spacious interior, inspired by the design of a 5-door saloon, offers both comfort and versatility, promising a relaxed and confident driving experience even in challenging conditions and making it an ideal choice for families and adventure enthusiasts alike.

The Citroën Basalt SUV Coupe has three variants – You, Plus and Max – catering to different preferences and needs. It is available in five monotone body colours and two dual-tone body colours. With its robust build and advanced features, the Citroën Basalt SUV Coupe is poised to significantly impact the Indian automotive market.

Magnus Motors has established itself as a symbol of automotive brilliance in the region. The launch of the Citroën Basalt SUV Coupe showcases its dedication to bringing its customers the best in automotive technology. Magnus Motors continues to set new standards with its holistic services and customer-centric approach.

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Kishangarh (Rajasthan) [India], August 22: RMS Stonex stands out as a premier destination for imported and exotic marble in India, offering an impressive range of premium-quality stones. Established in 1978 by the visionary Mr. Mahesh Chand Ladha and now led by Mr. Rohit Ladha and Mr. Rahul Ladha, the company has become a leading name in the marble industry. Located in the renowned Marble City of Kishangarh, Rajasthan, RMS Stonex excels in manufacturing, importing, exporting, and wholesaling a diverse selection of both Italian and Indian marbles.

With over 45 years of experience, RMS Stonex has built a strong reputation for its exceptional range of Italian marble (Statuario, Michelangelo, Calacatta, Cararra marble). Known for its timeless beauty and superior quality, Italian marble is highly sought after for luxury interiors. The company offers an array of Italian marble options, including stunning varieties of white marble, beige marble, and grey marble, each known for its unique veining and polished finish. These marbles are perfect for enhancing the elegance of flooring, countertops, and wall features in residential and commercial spaces.

In addition to Italian marble, RMS Stonex is a prominent supplier of imported marble. Their collection features exquisite exotic marble that adds a touch of sophistication and uniqueness to any project. Among their offerings is the distinctive Onyx marble, with its striking patterns and colors that make it a standout choice for high-end interiors.

The company also provides a wide selection of Indian marble, including the famous Makrana white marble, which is celebrated for its quality and durability. This marble has been used in some of the most iconic buildings in India, including the Taj Mahal. Alongside Makrana, RMS Stonex offers a variety of other Indian marbles, including rich beige and elegant grey marbles, each chosen for their beauty and suitability for different applications.

RMS Stonex’s expertise extends beyond marble to include travertine, another popular choice for both indoor and outdoor use. This natural stone, with its distinctive texture and versatile appearance, is perfect for creating unique and stylish spaces.

As a leader in the marble industry, RMS Stonex combines tradition with modern technology. Their advanced facilities and extensive network ensure that they can provide high-quality marble solutions to clients across India and beyond. Whether you’re looking for the opulence of Italian marble, the charm of exotic marble, or the reliability of Indian marble, RMS Stonex is your trusted source for the finest stones.

With a legacy of excellence and a commitment to quality, RMS Stonex remains dedicated to delivering top-notch marble products that meet the highest standards. Their extensive experience and broad range of offerings make them the go-to destination for all your marble needs, whether you’re an architect, interior designer, builder, or homeowner.

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Bangalore (Karnataka) August 22: In a world still reeling from the effects of the COVID-19 pandemic, the World Health Organization (WHO) ‘s declaration of monkeypox as an international health emergency has ignited fresh concerns. As a Consultant Pediatrician and Medical Director at Ovum Hospital, Bangalore, it is imperative to educate and inform the public about the seriousness of this viral outbreak, its implications for global health, and the steps necessary to mitigate its spread.

What is Monkeypox?

Monkeypox is a rare viral disease caused by the monkeypox virus, a member of the Orthopoxvirus genus, which also includes the variola virus (the cause of smallpox) and vaccinia virus (used in the smallpox vaccine). Although it was first identified in laboratory monkeys in 1958, the virus is believed to primarily infect rodents, with occasional spillover to humans. The first human case was recorded in 1970 in the Democratic Republic of Congo.

Historically, monkeypox has been confined to central and western African countries, where it is endemic. However, recent outbreaks in non-endemic countries have raised alarms, leading to WHO’s declaration of a Public Health Emergency of International Concern (PHEIC) in 2024.

Symptoms and Transmission

The symptoms of monkeypox resemble those of smallpox but are generally milder. The incubation period typically ranges from 5 to 21 days. Initial symptoms include fever, headache, muscle aches, backache, swollen lymph nodes, chills, and exhaustion. Within a few days of the onset of fever, a rash develops, often beginning on the face and spreading to other body parts, including the palms and soles. The rash progresses from macules to papules, vesicles, pustules, and finally, crusts that fall off.

Monkeypox can be transmitted from animals to humans through direct contact with blood, bodily fluids, or cutaneous or mucosal lesions of infected animals. Human-to-human transmission occurs primarily through respiratory droplets, direct contact with infected bodily fluids or lesion material, and indirect contact through contaminated materials like bedding or clothing.

Global Spread and WHO’s Declaration

The global spread of monkeypox in recent months, particularly in non-endemic regions like Europe, North America, and Asia, has been a significant cause for concern. Unlike previous outbreaks, this spread is not confined to specific populations or regions, making it a potential global threat.

WHO’s declaration of monkeypox as a global health emergency underscores the urgent need for a coordinated international response. This declaration, the highest alert level under international health regulations, is a call to action for governments, healthcare providers, and communities worldwide.

Implications for Public Health

The designation of monkeypox as a global health emergency highlights several critical public health challenges:

1.       Surveillance and Detection: There is an urgent need to enhance surveillance systems to detect cases early and accurately. Early detection is crucial for containing outbreaks and preventing further spread.
2.       Vaccination and Immunization: While smallpox vaccines are known to offer some protection against monkeypox, more research and development of specific vaccines for monkeypox are needed. Healthcare systems must prioritize the vaccination of high-risk groups, including healthcare workers and close contacts of infected individuals.
3.       Public Awareness and Education: Misinformation and panic can exacerbate the spread of the virus. Clear, accurate, and timely information must be disseminated to the public, emphasizing the importance of personal hygiene, safe practices, and early medical consultation in case of symptoms.
4.       Global Coordination: The global nature of the outbreak necessitates a coordinated international response. Governments and international health organisations must collaborate to effectively share data, resources, and strategies to combat the virus.

The Role of Healthcare Providers

Healthcare providers, particularly those in paediatrics and community health, are vital in managing the outbreak. Vigilance in recognising symptoms, prompt isolation of suspected cases, and adherence to infection control protocols are essential to curbing the spread of the virus.

Moreover, paediatricians must be particularly attentive to the potential impact of monkeypox on children. Although the disease is generally milder in children than in adults, the risk of severe complications exists, especially in those with underlying health conditions. Ensuring that parents and caregivers are well-informed about the symptoms and preventive measures is critical.

Conclusion

The declaration of monkeypox as an international health emergency serves as a stark reminder that infectious diseases remain a constant threat to global health. As the world continues to navigate this new challenge, staying vigilant, informed, and proactive is essential.

At Ovum Hospital, Bangalore, we are committed to protecting our patients and the community from this emerging threat. Healthcare providers, governments, and the public must work together to contain the spread of monkeypox and minimize its impact on communities worldwide. By staying informed and prepared, we can protect our most vulnerable populations, especially children, from the potentially devastating effects of this emerging health threat.

In these uncertain times, knowledge and preparedness are our best defences against the evolving landscape of infectious diseases. Let us heed the warnings and take the necessary steps to safeguard global health, ensuring a safer and healthier future for all.

New Delhi (India), August 22: Sunpure announced a milestone in its ongoing intellectual property mission. Sunpure has received a patent grant for Curcuminoids Complex AKTIV C5 (CURCUBOOST®) with enhanced bioavailable penta active components of Turmeric.

“We are thrilled to receive this patent, highlighting our commitment to innovation.  This patent (CURCUBOOST®) grant is a significant milestone for Sunpure Research Incubation Centre (SRIC), Sunpure Extracts Private Limited, and we look forward to bringing more such innovative health solutions and ingredients to our customers”, says Mr. Amit Srivastava (GM), Sunpure.

The application for the Invention of the Curcumin C5 AKTIV complex—CURCUBOOST® —was accepted in 2019, and after addressing various queries, it was granted in 2024. This patent will be in force until 2039.

The present invention envisioned chemical composition modification of the active molecules of Turmeric to use Curcuminoids with better Bioavailability and increased efficacy by using two additional ingredients: Turmeric Merone and Polysaccharides along with Curcuminoids, says Mr. Singh, Principal Scientist, SRIC (Sunpure Research Incubation Centre).

SRIC scientists work tirelessly to discover and develop standardised natural extracts that provide an alternative therapy for emerging nutritional and health requirements worldwide. This patent grant recognises the pioneering work accomplished in the IP domain by the SEPL Team.

This will benefit formulators economically, as using less CURCUBOOST will increase bioavailability, and enhanced absorption will lead to better efficacy.

“With its seamless application across various delivery mechanisms, this achievement reaffirms our dedication to pioneering technological integration of Ayurveda and modern science that redefine novel solutions. Our initiatives showcase our proactive commitment to environmental sustainability using whole biomass”, says Mr Saurabh Sharma (VP) of Sunpure.

The award recognises and celebrates Sunpure’s IP portfolio, which has embraced IP generation and protection to fuel economic growth and contribute to the country’s economic progress.

Sunpure has GMP certification and an Ayurvedic license from AYUSH.

About Sunpure Extracts Private Limited (SEPL)

Sunpure Extracts Private Limited (SEPL) has natural extract production facilities in UP and Uttarakhand and exports natural ingredients to over 32 countries. SEPL is globally known for B2B brands like AshwaBoost®, CurcuBoost®, SPIRUproteen®, MORIMAXproteen®, ZingiNatPure®, BOSWpure®, WKB20K®, TetraBeauty® FENUTEIN®, and CENTpure®. The company has successfully filed 14 US DMFs with the US FDA for a range of natural extracts and Botanicals and has applied for 4 patents. SEPL serves companies in the nutraceuticals, food supplements, pharma, personal care, flavour, and fragrance segments.

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