Category: Press Release

New Delhi (India), August 24: In a noteworthy achievement, Indian para-athlete Kartikeya Goel has secured a silver medal at the 2nd Asian Para Karate Championship held in Malaysia. His remarkable performance on the global stage highlights his prowess in para karate and underscores his growing prominence in the sport.

Competing against a diverse field of participants from over 25 countries across Asia, Goel’s path to the podium was marked by tenacity and skill. Amidst fierce competition, he emerged as a symbol of resilience, overcoming challenges and demonstrating his dedication to the sport. His silver medal in the championship showcases both his abilities and the progress he has made in the para karate discipline.

This accomplishment adds to Goel’s growing list of achievements in para karate. With his consistent dedication and remarkable skill set, he has earned a well-deserved spot as a prominent figure in the sport. As India continues to make its mark in the global para sports arena, Goel’s silver medal win stands as a testament to his dedication and the nation’s growing prowess in para karate competitions.

In response to his impressive achievement, Kartikeya Goel expressed his joy and dedication, stating, “I am filled with immense happiness as I secure consecutive two silver medals for India. Due to this achievement, I am holding the 3rd rank in the World Karate Federation. This accomplishment not only reflects my personal dedication but also represents the pride and glory of our nation. Now, I am setting my sights on the upcoming Paralympics and World Karate Championship.”

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Fantasy Khiladi Launches Ludo 2.0 with New Upgraded Features

New Delhi (India), August 2: After the thrilling response to its first version, Fantasy Khiladi is excited to introduce Ludo 2.0, a decked-up version of the Online Ludo Board Game. To build a strong community for gamers around the globe, this launch offers its users the chance to win big cash bonuses and rewards. With the introduction of thrilling new features, Ludo 2.0 aims to elevate the gaming experience for players and offer exciting opportunities to win bonuses and rewards. This launch represents a significant step forward for Fantasy Khiladi and the Ludo game industry. 

“Being an all-rounder we keep a keen eye on their users in every possible aspect. They count everything top-notch, be it smooth navigation for Android and Apple users, hassle-free cash transactions, and whatnot.”_ said one of the officials, Fantasy Khiladi.

Understanding the importance of the game Ludo, the Fantasy Khiladi Ludo app has come up with different game modes, including Ludo Timer, Ludo Classic, Ludo Popular, and Ludo Crush. Each game mode has different rules. But one thing is common in all, i.e., fun and excitement. They believe in a customer-centric strategy, resulting in assisting with the best-in-class user experience and smooth navigation.

No matter what, Fantasy Khiladi is proving itself a user-oriented platform. You can earn real money not only by playing games but through their Refer and Earn Program, etc.  They are also coming up next with an integrated Affiliate Program, especially for Social Media Influencers. Keep in touch with Fantasy Khiladi to get updates. These new features are aimed at enriching the gaming experience and providing players with increased opportunities for entertainment and rewards. Fantasy Khiladi is helping the gamer community experience Ludo’s legacy with the goodness of technology.

“24/7 technical support, live chats during gameplay, 100% TDS cash backs, Lowest commission rates on winnings, instant withdrawal through UPI/Bank transfer, etc. are some of our USPs on which we are working real hard to not to lay down our users in any situation.”_said one of the officials, Fantasy Khiladi.

Players can experience the enhanced features and indulge in thrilling gameplay with a chance to win big cash prizes daily. 

Ludo 2.0 is now available for download on the Fantasy Khiladi website: www.fantasykhiladi.com 

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Ahmedabad (Gujarat) [India], July 29: The poster of 8^th edition of Ahmedabad International Literature Festival with the theme, ‘Literature and Human Development’ has been launched by Mr. Umashanker Yadav, Founder Director of the festival and Mr. Ravindra Mardia, author and founder president of ICAC Art Gallery and World Art Hub, Ahmedabad on 27^th July 2023.The the festival will be held on 24,25 and 26 November 2023 at Centre for Environment Education, Thaltej Tekra, Ahmedabad.

The theme, after due deliberations, was decided by the team of experts led by Dr. SK Nanda, IAS (Retd.) to highlight and discuss the importance and role of literature in overall development of humans from the ancient times till present day. During the discussions, special emphasis will be given on how literature has been helping in shaping the young minds for becoming more creative, sensitive and responsible citizens.

Mr Umashanker Yadav informed that in this season, to promote literature among younger generation, focused efforts are being made to have collaborations with schools, colleges, universities and literary communities. Young students are expected to participate in different roles like volunteering, managing the venue, anchoring and conducting the sessions during three days of literary celebrations. As a conscious effort to make the festival more inclusive, we always invite speakers from places, far and near; writers who write in regional languages are a special highlight as they promote the beauty and depth of literature written in various languages.

He also informed that since inception in 2016, AILF has travelled a long distance with continued successful events even during the most difficult times. Every edition has introduced fresh and innovative ideas along with the reputed speakers. This time again, around 100 speakers from all walks of life will be expressing their views on different subjects in over 25 sessions for a period of three days. Besides this, there will be many parallel activities and workshops to engage the literary enthusiasts in a meaningful way.

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Bhubaneshwar (Odisha) [India], July 12: Orissa Stevedores Limited (OSL), led by its founder father-cum-managing director (MD) Mr Mahimananda (Mahima) Mishra, has bagged two international awards in the area of “Marine Business”. 

While Mr Mahima Mishra has been adorned as a “Great Leader”, his esteemed firm OSL has been adjudged as a “Great Brand” in the area of “Marine Business”. 

The two coveted awards were given away by H.E. Mr. Jamal Bin Saif Aljarwan, Secretary General, The UAE International Investors Council, at a significant ceremony held at JW Marriott Marquis Hotel, Business Bay in Dubai yesterday (July 10, 2023). 

The gala event was jointly that of the “20th Edition of Asia-Africa Business & Social Forum (AABSF)” and the “11th Edition – World’s Greatest Brands & Leaders 2023 Asia & GCC Awards and Summit”. It was organised by AsiaOne Magazine and UWG Media Consulting PL. 

Mr MAHIMANANDA MISHRA’S PROFILE: 

The beacon of Eastern India’s business circle, Mr. Mahimananda Mishra, was born on Akshay Tritiya Day (7th May 1953), which is considered an auspicious day in India, in the historic city of Cuttack, Odisha. Mr Mishra graduated in political science and got his Masters’s Degree in Law from the prestigious M S Law College, Cuttack.

While he started his business in the logistics sector by providing manpower to the then-existing stevedores, he could foresee the potential in stevedoring. So, he established Orissa Stevedores Limited (OSL) in 1978, which reached its pinnacle by securing the No. 1 stevedore status at various seaports. Being the pioneer in this business, the set of work processes in stevedoring initiated by Mr. Mahimananda Mishra during the 1970s is still in practice, withstanding the changing environment of business and resulting in a win-win situation for all stakeholders.

During his journey of more than five decades and being a natural leader having sharp business acumen, he built a towering stevedoring enterprise and conglomerate of diverse business domains, namely Mining, Hospitality, Automobile, Energy, Trading, Owning & Operating Ports & Terminals and so on. 

With his 360-degree vision, his active participation in philanthropic activities is well acclaimed by the Government and the public alike.

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●          Former Motocross racer and motorsport enthusiast Mr. Atul Chordia, Chairman of Panchshil Realty, reaffirms his commitment to the sport and acquires the inaugural team

●          Mr Chordia secures the rights of the first team franchise of the league and proudly names it “Panchshil Racing.”

●          Team Panchshil Racing will be contending for the ultimate recognition in the inaugural season of the league commencing in October 2023

●          CEAT ISRL (Indian Supercross Racing League), established by former international racer Veer Patel from Vadodara, is poised to reach new heights of achievement.

Pune (Maharashtra) [India], July 7: CEAT Indian Supercross League has bestowed Panchshil Racing with the prestigious honour of being the league’s first team franchise for its inaugural season. Led by the Chairman of Panchshil Realty, Mr. Atul Chordia, the acquisition of this team solidifies his commitment to the sport. As the team’s home base, Pune, renowned as the mecca of Supercross racing in India, will witness Panchshil Racing’s triumphs and aspirations come to life on the grand stage.

A former racer himself, Mr. Chordia has achieved remarkable success in various national races, earning numerous accolades along the way. His deep-rooted enthusiasm and unwavering support have propelled him to be an invaluable asset to the sport. Panchshil Realty has established a formidable reputation in the real estate industry with a remarkable portfolio of pioneering projects. From introducing branded residences to the country to developing the iconic Trump Towers Pune, Panchshil has partnered with global giants to elevate the lifestyle of the city. Panchshil also brought world-class hospitality to Pune through venerated properties such as The Ritz Carlton Pune, J.W. Marriott, Marriott Suites, Doubletree by Hilton, and Oakwood Residences and has now forayed overseas to build Amari Raaya in the Maldives. Panchshil has also built Eon Free Zone, India’s first IT & IT-es SEZ, ICC Tech Park, MCCIA Trade Towers and World Trade Centre, Pune, amongst others fostering an inclusive work environment that promotes work-life balance. Through its portfolio spanning residential to office parks and retail to hospitality, Panchshil has been instrumental in reshaping Pune city’s landscape and has now ventured across the country.

Speaking on occasion, Mr. Atul Chordia, Chairman of Panchshil Realty, said, “At Panchshil Racing, we are thrilled to be the pioneering team joining the CEAT Indian Supercross Racing League. With my experience as an athlete and my deep-rooted passion for sports, we recognize the immense potential of Supercross in India. The CEAT ISRL provides us with an exceptional platform to display our commitment to the sport’s development in the country. Based in Pune, our full-fledged Supercross Race team will be managed with the utmost professionalism, adhering to the highest standards of the sport. We are determined to deliver thrilling and high-quality racing that will captivate Supercross enthusiasts nationwide. I extend my best wishes to ISRL as it sets a new benchmark in global Supercross events.”

At the momentous occasion, Veer Patel, Co-founder and Director of Supercross India Pvt. Ltd, said, “We are thrilled to welcome Mr. Chordia and Panchshil Realty as the first franchisee owner to the CEAT Indian Supercross Racing League. A well-known and respected name in India, we are confident that they will be a great addition to the league. Furthermore, the association with Panchshil Racing and the league perfectly aligns with the shared vision and mission. Atul’s rich experience and acumen in the sport will surely help the team and the league reach new heights. We take great pride in having Mr. Atul Chordia as the inaugural team owner, given his unwavering passion and patronage for Supercross over the years.”

Mr Sujith Kumar – Chairman of the Supercross Racing Commission of the FMSCI, added, “I am confident that Panchshil Racing will be a force to be reckoned with in the years to come. Led by the remarkable Mr. Atul Chordia, their team is set to etch their names in the annals of Supercross history as true trailblazers in India. With Mr Chordia’s extensive involvement in the sport, he has not only left an pride to witness their unwavering support for the sport, and I eagerly await the exhilarating feats they will accomplish in the days to come.”

The CEAT Indian Supercross Racing League, in collaboration with the Federation of Motor Sports Clubs of India (FMSCI), is a groundbreaking World’s first-ever franchise-based Supercross Racing League, bringing together riders from all over the World to compete in various formats and categories. The league is all set to revolutionize the World of motorsports in the country, bringing together adrenaline-pumping action, entertainment, glamour, and fierce competition.

The inaugural season will commence at the iconic Jawaharlal Nehru Stadium in the national capital, New Delhi, in October 2023, followed by thrilling events in prominent metro cities. From October to December 2023, fans across these cities will witness the breathtaking displays of skills, daring manoeuvres, and high-speed action that will redefine Supercross racing.

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New Delhi (India), July 6: It’s for the first time in Indian Cinema’s history that the late legendary music composer Naushad Ali Saab finds recognition in the World Book of Records for his greatest contribution to the Indian Film industry.

Naushad Ali Saab’s son Raju Naushad Ali, also a music composer, received the award from Santosh Shukla and Usmaan Khan, President World Book of Records, on Sunday.

The late Naushad Saab’s bungalow, Ashiana, witnessed extended family members and well-wishers who stopped by to laud the World Book of Records for the honour bestowed on the late legendary music composer.

“I feel elated for my late father, Naushad Saab, being recognised by the World Book Of Records for his dedicated contribution to the Indian Cinema. It is a great honour, and I thank the World Book of Records for including my father’s name in it,” says Raju Naushad Ali, who was known for his musical composition for the epic teleserial Tipu Sultan.

Santosh Shukla from the World Book of Records says, “We at the World Book Of Records took this initiative of including the late legends who not only put in their soul but sacrificed their entire life in the Indian film industry with their priceless contribution. We want to merit their family members by including their names in the World Book Of Records. By doing this, we would like our younger generation to know about the late legends’ dedication to the Indian music industry. In the next six months, you will be surprised to know one more legendary name being included in the World Book of Records. “

Speaking about Naushad Saab’s fond memories, Raju Naushad Ali reminisces about his great father speaking about an incident when the late thespian Dilip Kumar Saab complained about not getting a chance to sing in any of his films.

“During the making of Dillagi, Dilip Saab wanted to sing a song. My dad handed over the mic and asked Dilip Saab to sing while Naushad Saab played the harmonium. After a while, my dad told Dilip Saab, ‘Aap sur achha pakad lete ho, par taal nahin mila paate’ (you have a good voice, but it does not go in rhythm with the music). Dilip Saab finally gave up,” shares Raju Naushad Ali, who says the song ‘Jab pyaar kiya toh darna kya’ from Mughal-E-Azam still remains an all time hit.

“My dad got the best from Mohammad Rafi Saab, another late legendary singer. Who can forget ‘Suhaani raat dal chuki’, from the hit Dulaari,” questions Raju Naushad Ali?

President of World Book of Records, Usmaan Khan, who forayed into the Indian film industry with his musical composition for the film ‘Gabru Gang’ and later came up with musical albums like ‘Rabba Mere Rabba’ and ‘Aye Khuda’ makes a point.

“It’s for the first time in the history of the Indian film industry that a late music composer finds a mention in the World Book Of Records and is awarded for the same. I have seen actors like Amitabh Bachchan, Kapil Sharma and the late singer Lata Mangeshkar, to name a few, fond a mention in the World Book of Records. It’s a privilege to do so, “says Usmaan Khan on a concluding note.

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Paralympic Fencer Vibhas Sen and Jhatkaa.org come together for the inclusion of disability data in a national health survey

New Delhi (India), June 29: Paralympic fencer and disability rights activist, Vibhas Sen, has joined forces with Jhatkaa.org, a leading social justice advocacy organisation, to address the challenges of inadequate data collection on persons with disabilities. Together, they are calling for the inclusion of disability-related questions in the upcoming National Family Health Survey-6 (NFHS-6) conducted by the Ministry of Health and Family Welfare.

Despite the enactment of the Rights of Persons With Disabilities Act in 2016, significant gaps persist in the collection of comprehensive data on individuals with disabilities. Recognising the pressing nature of this problem, Sen says it is crucial to find a solution and bridge this data gap.

The collection of accurate data plays a pivotal role in determining the allocation of funds for welfare schemes and programmes catering to persons with disabilities. The insufficient availability of funds has a deep impact on their day-to-day lives, limiting their access to necessary support systems and hindering their full participation in society.

“Through enhanced data collection, extensive research, and effective dissemination, we can ensure equal access to public provisions and spaces for people with disabilities. Data collection can also help in eradicating stereotypes and misconceptions, identifying service gaps, and evaluating the impact of policies and programmes on the lives of people with disabilities. These help us hold governments accountable for their commitment to people with disabilities,” said Sen.

Disappointingly, NFHS-6, scheduled to commence in a month, has excluded disability-related questions from its survey. The Ministry of Health and Family Welfare’s official statement that “disability data won’t change fast” further compounds this neglect. Such exclusion perpetuates a narrow definition of disability and undermines the urgent need to address this issue.

To express his concern over this exclusion and challenge the normalisation of a limited perspective on disability, Sen has partnered with Jhatkaa.org. They are jointly demanding that the Ministry of Health and Family Welfare incorporates disability-related questions in the survey, encompassing all disabilities listed under the Rights of Persons with Disabilities Act, 2016.

Sen and Jhatkaa.org believe in equality for all and are confident that by uniting the voices of compassionate citizens, they can bring about meaningful change. In order to amplify their demands and ensure they are heard; they urge citizens to show their support by signing the petition online https://bit.ly/3pjT2f9

For more information Kindly visit the website https://jhatkaa.org/ 

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Nick Cassidy, Envision Racing, 1st position, Jake Dennis, Avalanche Andretti Formula E , 2nd position, Antonio Felix da Costa, TAG Heuer Porsche Formula E Team , 3rd position, Podium

Portland (Oregon) [USA], June 27: Envision Racing’s Nick Cassidy won an enthralling Southwire Portland E-Prix ahead of Avalanche Andretti Formula E Team driver Jake Dennis in second place, propelling the pair to the top of the world championship standings with Dennis leading Cassidy by a point. TAG Heuer Porsche’s António Félix da Costa finished third while just seven seconds split the first 17 cars at the flag.

Cassidy measured his race to perfection, starting from P10 on the grid as the 22-strong field jostled for superiority over the 32-lap race. It is the first time the ABB FIA Formula E World Championship has raced at the famed Portland International Raceway, and Formula E’s unique balancing act between energy efficiency and the outright pace came to the fore.

The strategic battle for the top spot was clear from the opening lap as positions and race leaders changed corner by corner in groups five and six wide at points, resulting in 403 passes during the race. 

Kiwi Cassidy led the way several times but got the better of da Costa, himself a race leader, on Lap 28 with the decisive move, only a few turns after the Portuguese had seized the initiative.

Cassidy first hit the front on Lap 3 while da Costa clambered through the pack from P8 to pile the pressure on the Envision Racing driver right to the flag but Cassidy held fast for a third win of Season 9.

Jake Dennis started in Julius Bär Pole Position and led the opening stages but couldn’t time his late-race charge as precisely as Cassidy, though he did manage to pass da Costa in the final lap to push the Portuguese into third. 

Going into the race, Pascal Wehrlein (TAG Heuer Porsche Formula E Team) was leading the Drivers’ standings by just one point ahead of Dennis. The German was fortunate to escape contact and come home in ninth, just inside the points at the chequered flag. Wehrlein sits in third on 136 points, trailing the leading pair of Dennis and Cassidy with 154 and 153 points, respectively.

On his 29th birthday, Mitch Evans (Jaguar TCS Racing) recovered from 20th on the grid to fourth – earning the ABB Driver of Progress Award for the most places gained in the race – and ensuring he remains in the title fight on 122 points with four races to come in Season 9.

Off the track, more than 20,000 attended the sold-out debut race for the ABB FIA Formula E World Championship in Portland. Cheerleaders from the local NBA team, the Portland Trail Blazers, entertained fans, while first-year forward for the Trail Blazers Jabari Walker also enjoyed the race. Olympic champion skier Lindsey Vonn was embedded with the Jaguar TCS Racing team and experienced a high-speed electric lap of the track. 

American rapper, singer and fashion designer Jaden Smith unveiled his own unique livery design on a Formula E GEN3 race car – the fastest, lightest, most powerful and most efficient electric race car ever built – in the Allianz Fan Village before the race.

Jaden Smith said:

“I have such a connection with Formula E. I absolutely loved coming back for my second E-Prix, even more, being able to design my own GEN3 livery. It’s such an incredible platform to express myself and my passion for innovation. Seeing it come to life was unreal. I believe we all need to give back to the world and create our own sustainable future. That’s where Formula E is leading the charge. They prove it can be done in a thrilling way which showcases innovation, technology and outrageous racing. That’s really exciting to me. I’m all in. I can’t wait to be back.”

Nick Cassidy, No. 37, Envision Racing, said:

“It’s cool. I’ve had a good run in America the last couple of years. I love racing here. That race was fun. Look it’s close. The guys we’re racing are top. Jake did an amazing job in quali. I think he was unlucky to be starting on pole – today wasn’t the race to be doing that. And António in these races is always fantastic as well. It’s close, it’s fun, it’s Formula E.

“To be fair, I saw Mitch up with me at stages, I saw Seb, I saw Sam. And we all started far back. So credit to Jaguar and credit to Envision Racing. What a car, what a powertrain.”

Jake Dennis, No. 27, Avalanche Andretti Formula E, said:

“Yeah we had a good day. I think after the flag, I was a little bit disappointed just because of the way the race panned out. It was really, really difficult. Nevertheless, we got P2. There were some really difficult overtakes to be had. There are some guys fighting for the championship and other guys with nothing to lose. A race like today is all about risk. I just had to keep my powder dry and come home with an undamaged car, and I knew I could get a good result. To come home second, I think that’s three seconds in a row now, so I want to taste the win again in Rome. But we can be happy with a race like that – 400 overtakes – to come home with 18 points is good.

“Me and Nick are really fighting for the championship. It’s just who takes the most risk. Some of those moves on António were brave, and he did a really good job there. I obviously did António right on the last lap, and I just about got through. I’m looking forward to having that race behind me now and getting to Rome where it’ll be a bit more normal, and pole will actually be a benefit.”

António Félix da Costa, No. 13, TAG Heuer Porsche Formula E Team, said:

“When I came onto the track this morning, I was not expecting the turnout from all these guys. This is big. You guys like IndyCar. You like NASCAR. To see this support for Formula E is insane, so thanks for coming out. It’s really, really cool. 

“I thought that was a great show, to be honest – there was a lot going on. For the team and for myself in the car, I thought that was the right moment to go out to the front, but it turns out Nick was just a tiny bit more clever than us today, and Jake got us there at the end as well. I’m happy. A podium is always awesome. A solid day for me and for the team today. 

“Pascal – I’m not sure what’s going on now – but he was leading the championship going into the race. The goal was always to help him. I was waiting for him to come, and if he did come, I was going to be there to try to help him win this race. But I knew if he wasn’t there, then it was my turn to try to have a go at it, and that’s what we did. Unfortunately, we came just short, but it’s ok – a podium is always cool, and it’s going to be awesome to do it here with these guys.”

Rome is the next stop in the ABB FIA Formula E World Championship with a doubleheader of races on Saturday, 15 July and Sunday, 16 July – Rounds 13 and 14 in the 16-race season – before the finale in London two weeks later. 

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New Delhi (India), June 22: Shubhangee Shelke represented team India in ICN (I Compete Natural) *International Natural Body Building* competition held in Seoul, South Korea in June 2023. She is a natural bodybuilder from Maharashtra, India, who bagged the “Ms Fitness International” title, winning the gold medal in the international bodybuilding competition.

In this competition, the best athletes were selected from all over the world. Ms Shubhangee was felicitated by the President of ICN in Seoul, South Korea.

Her fitness journey started during her B school days at Symbiosis International University with core driving forces of endless pursuit of self-betterment and motivation to explore the body’s natural potential. During the pandemic time, she decided to take her fitness game one notch higher and started preparing for a bodybuilding competition. She is a big promoter of natural, drug-free bodybuilding!

She had participated and won various titles in 6 bodybuilding competitions in the last year in regional and national championships, where most of the participants were professional athletes and senior coaches. This was her first international competition, where she won the gold medal in the Fitness Model category. 

Also, during her athlete journey, she realised that many people were under the impression that bodybuilding is a masculine game and not for women. She wanted to break that perception and create awareness about fitness and bodybuilding for everyone.

She believes with discipline and consistency, each of us can attain the desired level of fitness naturally, irrespective of age, race and ethnicity. She says, “If you believe in something wholeheartedly, you can achieve it!”

Interestingly, she also has a successful corporate career with a renowned global financial firm. She had been awarded “Top 10 Women Tech Leaders India 2023” and “Asia’s Top 100 Influential Women 2022” awards. Additionally, she is an ISAC (Information Sharing and Analysis Centre) ambassador for women in cybersecurity and is dedicated to raising awareness and being a qualified Cybercrime Intervention Officer and has assisted cybercrime victims in getting the necessary help and support. During her spare time, she loves to meditate and practice gratitude daily; it helps her to be focussed and mindful in the present moment. Apart from that, she loves reading; non-fiction and autobiographies are her favourite genre.

Balancing a full-time successful corporate career with a highly competitive bodybuilding fitness regime is definitely a challenge. To balance both fronts, a full-time demanding job and competition preparation were tricky at times; however, their drive for a better version and discipline kept her going.  Her focused approach, healthy lifestyle and belief in herself made it work through time. 

Her typical day starts with early morning workouts: 2 hrs a day, and she hits the gym 6 days a week. Post-workout, she switches gears to her corporate life. A typical workday ends late at night, and then, while winding down for bed, she chalks out the work and workout plan for the next day.

She always endeavours to give her best consistently in whatever she pursues on the professional and personal front. She is greatly influenced by the Bhagwat Geeta: as it quotes, you are only entitled to the action, never to its fruits. Her Mission 2024 target is to play more games internationally to strengthen the Team India brand globally.

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MyBranz, a dynamic and rapidly growing platform

New Delhi (India),  June 16: MyBranz, one of the rapidly growing product review and recommendation platforms for the fashion industry, has recently crossed a whopping 2500 active users, owing to an impressive 30 percent organic growth achieved within six months of product launch. Additionally, the platform has since Nov 2022 garnered over 5800 registered users who have turned to the easy-to-use interface of MyBranz to glean valuable peer insights into their perspective purchases related to clothes, skincare and beauty products.

About the brand milestone, an elated Janani Kumar, Founder & CEO of MyBranz, said, “ We at MyBranz are thrilled to have clocked this growth trajectory. The traction we have generated over the past six months attests to the value we strive to create for the consumer by understanding that in a market inundated with numerous products from diverse brands, and advertisements everywhere, the layperson needs a helping hand to navigate. Moreover, the milestone not only validates and bolsters our relentless pursuit of developing a seamless product reviewing process and review consumption process, and creating a community of honest, reliable and informed consumers but also further encourages.”

The insights of the CEO and Founder, Janani Kumar, have driven the product launch and laudable growth figures, mainly because MyBranz has made a splash amongst a diverse user base in India. The founder, a proud holder of an MBA from the U.S. with an in-depth understanding of the global markets, draws from her alma mater to tap into the needs of various demographics who have benefited from her platform, mainly due to its user-centric approach. 

The interface aside, the company’s unwavering commitment to incorporating user feedback to enhance the overall user experience is critical to MyBranz’s success. Moreover, complementing the unbiased reviews that benefit the customers, another appealing aspect of MyBranz is its series of customized product recommendations that reflect the buyers’ personality and consumption patterns and needs. 

In an age of connected devices and hyper-digitalization, the recommendations are meant to save users the trouble of browsing the vast internet landscape for viable options. Further, as a cherry atop the cake, which the reviews and recommendations are, comes the unique opportunity of unlocking exciting deals, discounts and offers the trusted MyBranz brand partners offer.

While sharing her views on brand growth, CEO Janani Kumar outlined the brand vision and shared her motivation behind founding the company. Janani reflected, “ As a company, our foremost preoccupation is to think like the consumer. Only then can one truly create something valuable. Before MyBranz came into existence, when I used to try to buy products, especially online, I often found a mismatch between the promised user experience and the real feel of the product. This problem seemed universal, thus prompting the inception of our company which boasts an unbiased platform where fellow users help each other to figure out the complex process of online shopping that today’s saturated market presents. We hope that in the future, too, we grow by manifolds, learning from the constant feedback we receive, facilitating consumers in making informed, peer-reviewed purchases.”

All in all, the growth trajectory that MyBranz has clocked attests to its superlative brand value and continual consumer-centric efforts by the company’s core team. As a result, in the coming years, the platform targets further expanding its user base, boosting user engagement, and forging more strategic brand partnerships, toward becoming one of the most trusted product review platforms and user resources globally.

For more information, please visit www.mybranz.com

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