Category: Press Release

  • [24]7.ai Wins CCW Excellence Award for BPO of the Year – Primex News Network

    [24]7.ai Wins CCW Excellence Award for BPO of the Year – Primex News Network

    Lisa Matherly – Senior Vice President, Marketing – [24]7.ai receiving the award

    San Jose, Calif. – July 9: [24]7.ai, Inc., a recognized leader in Omnichannel conversational AI and contact center services; announced today that it has received the “BPO of the Year” award at the CCW Excellence Awards in Las Vegas. The award was presented to [24]7.ai by Customer Contact Week, the largest customer event in the world.

    Hosted by Arise Virtual Solutions, the CCW Excellence Awards Gala celebrated individuals and teams committed to driving superior contact center and CX excellence on Tuesday, June 21.

    As a recipient of this award, [24]7.ai redefines the standard for strategic partnership evidenced through world-class service and exemplary efficiency. The winner is also evaluated based on their ability to:

    • Train multi-skilled agents that align with the client’s culture
    • Act as a strategic partner to clients
    • Scale operations per client needs, particularly throughout the COVID-19 pandemic
    • Drive performance through key client success metrics

    In addition to the award, [24]7.ai announced its decisive expansion into the contact center as a service (CCaaS) market. [24]7.ai’s ready-made CCaaS platform provides a mix of proven features and functions infusing conversational AI at scale with new capabilities like a new agent workspace for voice and video conversations, intelligent routing for voice and digital agents – all built by agents for agents.

    In response to this award recognition Lisa Matherly, SVP of Marketing for [24]7.ai said, “we are thrilled to be recognized by CCW. At our core, we want to make it easy for brands and consumers to connect, making this process more effective and cost-efficient. Being named BPO of the Year at the CCW Excellence awards demonstrates our promise and dedication to always strive for outperformance on all dimensions, especially in our contact center service offerings. This award is for the thousands of agents in our contact centers around the world who show up every day to deliver amazing customer experiences on behalf of our clients.”

    Learn more about [24]7.ai here.

    Follow on Twitter: @247ai and LinkedIn: https://www.linkedin.com/company/24-7-ai

    Visit on Facebook: https://www.facebook.com/247US

    [24]7.ai uses artificial intelligence, human insight, and deep vertical expertise to produce personalized, consistent, and satisfying customer experiences. The company’s advanced conversational AI platform, combined with more than 20 years of contact center operational expertise, empowers the world’s largest and most recognizable brands to deliver natural, frictionless conversations across all digital and voice channels. For more information, visit http://www.247.ai.

    [24]7™ and [24]7.ai™ are trademarks of [24]7.ai, Inc. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

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  • Mrs. Universe South Korea 2022  gets its new winner, Neelam Nanda, winning the Mrs. Universe Delicate title – Primex News Network

    Mrs. Universe South Korea 2022  gets its new winner, Neelam Nanda, winning the Mrs. Universe Delicate title – Primex News Network

    Seoul(South Korea), June 9:  Neelam Nanda Mrs. Universe North East Asia title winner graced the name of India once again on the global platform by winning the Mrs. Universe delicate title at Mrs. Universe South Korea 2022. She indeed shared a proud moment for India and brought home the crown.

    Mother of a 12-year-old daughter, Neelam Nanda edged out 110 contestants from around the world to bag the title. Every Indian is feeling proud of the win and congratulates her for the award. She has also won the title of Mrs. Maharashtra Best smiling Beauty 2021 and been a finalist in Mrs. Universe 2021 held in South Korea.

    Over the conversation with Neelam, she quoted, “I think the Mrs. Universe delicate title not only gives me the opportunity to become a role model for the Indian women around the world but also to make India proud. I always choose to motivate the women of India and want to bring change by breaking the stereotypes of what Women in India are and what they can achieve”.

    Neelam Nanda by profession is an educationalist, a subject matter expert for Pre-Primary Curriculum Content Research and Development. She is working with a reputed organization and is also a fitness enthusiast. She has around 50K followers on Instagram and her fans are so excited to see her win and make India proud.

    Talking about her personal and professional life she added, “With time I became a strong woman and understood to manage the time between work, fitness, family, and my dreams. For my daughter, I want to be a role model so she will always be inspired. I want to tell every woman of India to be strong and understand the worth of embracing your own life and beauty”

    She has been a part of many beauty pageants as a showstopper and soon will add more to her accomplishment book. Winning Mrs. Universe delicate award is definitely a big achievement for her as well as for India.

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  • The Art Of Dumpling has bagged the Most Prominent Pan Asian Cuisine Restaurant of the Year- 2022, New Delhi By Business Mint – Primex News Network

    The Art Of Dumpling has bagged the Most Prominent Pan Asian Cuisine Restaurant of the Year- 2022, New Delhi By Business Mint – Primex News Network

    July 9: Dumplings are not just ordinary cuisine. They have the ardour of solidarity and the warmth of abundance. The substantial fare, with its money-pouched appearance, not just aggravates appetizing deliciousness within your taste buds but also symbolizes prosperity and luck.

    The Art of Dumpling is the adobe of about 149 varieties of Dumplings to suit the taste of every food maniac around the globe. They call it the wisdom of togetherness, holding the filling of fortune and success. Good dumping is the fusion of raised brows and exclaimed relishes when popped in the mouthful of expectations. Dumplings are not deduced by their shape or size, but by the way, their taste is admired. TAOD understands the very essence of the perfect flavor and brings to you a plethora of tastes, complementing different moods through the varied options they provide. The fine-dine was named The Best New World Cuisine Restaurant at the BBC Food Awards 2019, and the menu has been impeccably designed by the Founder & CEO, Mr. Adipta Majumder.

    Though originally emanated from China, today the dumplings are a part of almost every culture. Continuing this cultural emergence, TAOD strives to sustain and grow the process of evolution while introducing the unexpected yet bewildering changes in the world of Dumplings. Their dumplings contain unconventional stories from around the world, with each style offering a unique sensation.

    Their menu includes a wide section of the flavoursome palate from the Chinese Wok, Indian Clay-Oven, Italian Oven, Japanese Saibashi, Thai Grata, Kahhak Creamery, and Kahhak Bakers Kitchen which are carefully curated with globally sourced ingredients that bring art into life. Winning India’s Most Popular Pan Asian Restaurant 2022 by Global Icon Awards (Brandz Magazine)is a testament of their remarkable feat. For the expansive range of 149 dumplings, they have been named as India’s Largest Variety of Dumpling Studio- MAMR Awards 2022.

    The Art of Dumpling not only exhibits extended varieties but also emphasises quality and perfectionism in service. One will find one of the best hosts in the world serving you the quality of efficiency and comfort. Hygiene is something impeccably displayed in their service and they are proud of it.

    What could be more satisfying than a plate of your favourite cuisine and an environment explicitly compelling you to enjoy and live every ounce of delight it has to offer? The Art Of Dumpling has one of the best ambiances, complimenting the unblemished ways of their anchoring. The atmosphere sets the tone and defines the table which is not just another dining out of your house but enhances the grace of your choice. The place’s veracity makes it a favourite of top food lovers and they just can’t stop admiring it!Talking about opulence is just not done when the prominence is not highlighted!

    When it comes to the ambiance, the establishment welcomes it’s patrons through its stately doors into a realm where Asia confluences in a stunning fusion of flavour and culture. The soft and soothing music transports the heart to a state of mystic serenity while complementing the art of the palate. The showpieces that liven up the space are handpicked from all around the world, and the crystal chandeliers lit up the place just about right. The warm and woody décor of the 70-seater restaurant in the heart of the capital is welcoming to customers across all age groups. The art of dumpling is truly an artistic masterpiece in every respect, as every aspect, from the minute intricacies of the coasters to the tiered windows adorning the walls of the magnificent space serving an upscale ambiance, is meticulously managed with perfection.They were awarded the ‘Restaurant with Outstanding Ambience and Interiors 2022’ by Icons of Asia and Global Empire Events for their outstanding and unique fine-dining decor.

    The Art Of Dumplings has their way of celebrating the occasions by adding to the dish, a sprinkle of shimmer.  Gold adorns excellence when it comes to commemorating your special days! The 24k Gold Culinary masterstrokes with Black Gold Dumpling, Auric Black Spaghetti Ice Cream, and Sparkling Cranberry Mocktail exhibit queenship and a royal way of living. The Art of Dumpling is the perfect fusion of class, taste, and ambience and most importantly, provides satisfaction to customers by bestowing worth to money and time. For best is available everywhere, but the hunt for excellence is rare to be found!

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  • Chandan Mouth Freshener Launches Its New Product Range of Berries, Considered Among the Healthiest Foods – Primex News Network

    Chandan Mouth Freshener Launches Its New Product Range of Berries, Considered Among the Healthiest Foods – Primex News Network

    Chandan Mouth Freshener Plans Massive Expansion

    Mumbai (Maharashtra) [India], July 9: This season, berry enthusiasts can delight their taste buds with the newest offering from Chandan Mouth Freshener. Chandan Mouth Freshener’s latest launch includes 14 mouth-watering, healthy berry and seed products that are intended to excite all your taste buds and soothe your gut.

    The best berries were used to create this carefully picked selection. Products from the berry family, such as Berry Awla, Berry Fantasy, Crispy Berry, Zestful Berry, Cranberry, Mango Berry, Berry Imli etc. Chandan Mouth Freshener has launched eight Healthy Berry products and six Healthy Seeds products like 7 Seed Super Natural Mix, Healthy Mukhwas, Herbal Mukhwas, Til Gutli, Mukhwas, Natural Mix, Chia Seeds. Each type promises to make biting into a fruit even more enjoyable.

    One of the healthiest things one can eat is berries. They are not only delicious, but they also provide remarkable health advantages. A great source of antioxidants, rich in fibre and Vitamin C, they also aid digestion.

    Mr. Pankaj K. Shah, Chairman & Managing Director of STC India Pvt. Ltd., said, “Since 1966, Chandan Mouth Freshener has been promoting healthy ways of breath-freshening through mouth fresheners which are tobacco-free and made from supreme quality material and 100% natural food colours. It also can be used as an alternative to Gutka & Paan Masala. It also has concise packs for travellers & small sachets for the HORECA and the Corporate Gifting industry. The products are premium, natural & ethnic, with 1-year shelf life. He emphasized that Chandan stand for “Swad Bhi, Swasthya Bhi.”.

    Chandan Mouth Freshener has its headquarters at Borivali and a cutting-edge manufacturing unit located at Dahisar. The Company intends to start up a second manufacturing facility in Vasai soon. The business has ISO22000 certification and USFDA registration, and its products are sold worldwide.

    Chandan Mouth Freshener has made a substantial name in the natural and healthy mouth fresheners market. With over 50 years in business, Chandan Mouth Freshener is dedicated to creating healthy foods with 100% natural food colours with the theme of “Swad Bhi, Swasthya Bhi”. Years of research have gone into creating the outstanding mouth fresheners offered by Chandan Mouth Freshener. With 250 product variations divided into 5 product categories, Chandan Mouth Freshener is regarded as the most reliable brand of Mouth Freshener, Digestives, Paan, Healthy Mixes and Confectionaries.

    Web:www.chandanmukhwas.com, Email: [email protected]

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  • TalantonCore, Led by Nikhil Jain, leaps to harness the hidden talent of Indian Artists – Primex News Network

    TalantonCore, Led by Nikhil Jain, leaps to harness the hidden talent of Indian Artists – Primex News Network

    July 9: India is home to many talented artists from all walks of life, but they are unable to record and publish their content in the media to reach a wider audience. Thanks to TalantonCore, the start-up based in Uttar Pradesh that offers a new method for promoting talented artists through its distinctive platform—SwaLay—India’s first all-in-one music and digital content distribution solution.

    TalantonCore’s founder and CEO, Nikhil Jain, founded the business to offer a unified talent platform for all artists across all genres in 2019. More than 1000 albums by more than 150 artists have been released by TalantonCore and its affiliates in the last three months. Over 100 regional record labels and music service providers across India are partners with SwaLay.

    Nikhil is an example to the younger generation of how to start a business from scratch and make it profitable. He has dedicated more than five years of his experience in the music industry to bootstrapping TalantonCore into a reputable brand.

    TalantonCore is India’s first integrated music and digital content distribution company, having grown from a start-up with no money to a profitable enterprise. “TalantonCore has the vision of being independent and offering the best solution to problems, having grown from nothing to a profitable company,” said Nikhil Jain, founder and CEO of TalantonCore.

    Nikhil claims that TalantonCore has uprooted India’s roots by providing a much-needed platform for Indian artists and by providing a single solution for all music and entertainment needs. To bring the new talent revolution to the nation, the company is making progress.

    Nikhil started his website “RoxStarIndia” at the age of 13 and entered the business world. Nikhil decided to establish a national platform to promote the talented artists in the nation after coming into contact with them early in his career. To give artists from all categories a unified national platform, he started TalantonCore in 2019.

    “I’ve always had the idea of being independent and offering the best solutions to issues. I have spent more than five years using my knowledge of music to develop a reputable brand that collaborates with the best platforms and partners in the business, such as MX Player, Prime, Hungama, and Microsoft, among others, said Nikhil.

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  • Vani Moto eyes extensive EV service, repairing network across cities – Primex News Network

    Vani Moto eyes extensive EV service, repairing network across cities – Primex News Network

    Starting from Surat, the company has established an extensive network even before opening its showroom to ensure customers face no hassles.

    The company is also appointing mechanics and garage owners as its agents and providing them with an opportunity to earn extra money.

    Surat (Gujarat) [India], July 8: The popularity of Electric Vehicles (EVs) is on the rise. Gujarat is a leader in sales of electric vehicles in the country, while in Gujarat, Surat is way ahead of other cities. To ensure EV owners can access service and repair easily, Vani Moto Private Limited has embarked on a journey to establish EV service and repairing centres in different cities. Apart from EV manufacturing and sales, Vani Moto is the only company in the country set up a network of EV service and repair centres.

    In Surat, the company has established its network and also provided special training for mechanics and garage owners.

    Sharing more details, Vani Moto’s Director Jenish Shah said, “Many companies have forayed into the EV segment due to rising interest. However, most of them are interested only in increasing sales. They set up just one or two service centres, which means vehicles do not get serviced or repaired in time, and vehicle owners have to face several hassles. We want to ensure that our customers do not face such problems, so we are rolling out an extensive service and repairing network for EVs in various cities, even before opening our showroom.”

    He informed that Vani Moto has established a network in Surat before opening its showroom. The company has also reached out to mechanics and garage owners and associated with them to ensure seamless service and repair offerings to vehicle owners.

    “We are providing them special training for servicing and repairing electric vehicles. We will also appoint them as our agents. This way, they will have an opportunity to earn extra money,” added Mr. Shah.

    For more information, please visit http://www.facebook.com/vanimotoindia

    http://www.instagram.com/vanimotoindia

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  • Women Like Her, Discovery Channel Chat-Show Series to Celebrate Female Achievers – Primex News Network

    Women Like Her, Discovery Channel Chat-Show Series to Celebrate Female Achievers – Primex News Network

    New Delhi (India), July 8: There is no doubt that the superpower in women is formulating compelling stories to exemplify the power of womanhood. And with extensive resilience and hard work, women are working passionately to create history fearlessly. Discovery Channel and TLC introduce the all-new chat-show series “Women Like Her,” hosted by television actress Shruti Seth.

    The mother, VJ, and actor take us on a ride to visualize the dreams and passion from a woman’s viewpoint. This series focuses on exceptional women who’ve not only been driving change but also focusing on uplifting society.

    The chat show “Women Like Her,” features four women from different walks of life and who have made a mark in their chosen fields. The series will delve into their journey, their challenges, and how they overcame them.

    “Women Like Her” host Shruti Seth shares how blessed and fulfilling she feels. She reveals her longing to associate with something that deliberately celebrates women along with their journey and success. Seth mentions how elated she feels after chatting with all the four incredibly inspiring guests. She also shares how immensely grateful she feels to be a part of this mind-blowing series.

    From the business world to the fashion industry, sports, media, and more, women are making their presence felt like never before. It is time that their stories are told. Check out the show promo https://youtu.be/8itGbRbzN-s

    Founder of The Moms Co. Malika Sadani is one hell of a bold and brilliant woman. She efficiently breaks the stereotypes of traditional moms confined to their homes. Sadani heads over to share her journey about the formulation of her own brand and further defines how The Moms Co. is exceptionally about motherly care. She further quoted, “When one woman comes out to tell her story there are a several others who dare to convert their dream to a reality. I hope my story is an inspiration for a few. Loved being a part of the show and reliving some of the past moments in my chat with Shruti.”

    Alankrita Shrivastava, screenwriter and filmmaker, has made some exceptionally path-breaking films until now. From Lipstick Under My Burkha, Dolly Kitty Aur Woh Chamakte Sitare, etc., her movies were a huge sucess. In this chat show, the extraordinary director shares her accolades, directorial journey, and much more. She says, “It was a lovely, fun, informal and candid chat I had with Shruti Seth. It’s important to have conversations about the varied journeys women make to follow their passion and every such conversation enables one to reflect and grow. I’m glad Discovery is doing a show like this, which can perhaps encourage women to follow their dreams.”

    Sensational fashion designer Shruti Sancheti takes us on a fashionable journey and explains how all of this happened. “It was truly an enriching and a learning experience to know about the stories of other women and working with such a dedicated, efficient, and friendly crew and look forwards further association and experiences” – Shruti Sancheti.

    Heena Sidhu, a fierce pistol shooter, talks about taking over the family legacy ahead. Being part of the conventionally masculine sport is quite challenging for Sidhu. She further explains society’s complexity when she chooses to become a national pistol shooter. “It was great working with the amazing discovery team. Everyone was very warm and welcoming. The whole environment was so warm, friendly, and unpretentious and I think that’s what made me open up my heart and share my journey and my thoughts so effortlessly. I wish all the best to the discovery team and hope to collaborate with such an amazing team again sometime in the future” said Heena Sindhu.

    Co-powered by Amazon Prime Video, in partnership with First Cry, VIP Skybags and Wakefit Mattress, and in association with Netmeds & Lifestyle, the show airs on Discovery Channel at 5:21 pm. In partnership with VIP Skybags and in association with Enamor & Lifestyle, the show airs at 6:15 pm on TLC.

    This series is a step in the right direction, and we cannot wait to watch it! Make sure you tune in to “Women Like Her” to experience the momentous paths these awe-inspiring women have walked earlier. Let’s join and celebrate these women entrepreneurs while they unfold their success stories to the whole wide world.

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  • Experience the flavour of South India in Mumbai this Monsoon – Primex News Network

    Experience the flavour of South India in Mumbai this Monsoon – Primex News Network

    July 8: Good food has the ability to transport you to your comfort zone. As the monsoons set in, so do your cravings. South Indian food is one such cuisine that provides you with the warmth and comfort you need. But where to find just the right south Indian food that hits the right notes? Look no further! This monsoon, experience the flavours of the south in Navi Mumbai. Banana Leaf is coming to Seawoods Grand Central Mall Soon!

    Experience the distinct Vegetarian south Indian flavours and tantalize your taste buds with everything Banana Leaf has to offer. With flavours inspired by Andhra, Tamil Nadu, Karnataka, and Kerala experience an array of dishes that are sure to transport you to the South.

    Starting in the year 2005, Banana Leaf, a south Indian fine-dine and coffee house, is known for 20 types of dosas and idlis that are sure to please. From gunpowder chutney to their special Rassam, they have something for everyone to enjoy and love in this monsoon weather. A rice lover’s heaven, Banana Leaf promises the wholesome southern experience without the hassle of having to travel all the way to the south of India.

    With five successful branches across Mumbai, Banana Leaf is now ready to spread the flavours of the south at their newest branch in Seawoods Grand Central Mall, Navi Mumbai. Functional throughout the week, the fine-dine restaurant is all about wholesome food that provides comfort on a gloomy day at an affordable price.

    What’s different about eating at Banana leaf, you ask? True to its name, every delicacy is served on a banana leaf, just like it should be, thereby enhancing the flavours and providing its customers with a wholesome experience. Eating on a banana leaf, an ancient practice in the south adds to the flavour of the food while also promoting health benefits of its own.

    So, if you want to enjoy everything the south has to offer in Navi Mumbai, head to our newest branch and explore the flavours of the south that are curated specially for you. Who said monsoons must be gloomy?! Add a dash of flavour to your taste buds, and have a happy rainy season!

    Banana Leaf Shop No: 3, 2nd Floor, Airspace, Seawoods Grand Central Mall, Navi Mumbai, Maharashtra 400706

    Cost for two: ₹800

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  • VEDIC MAHOTSAV Redefining World is One Vasudhaiva Kutumbakam to Live Peaceful Life With The teachings of Sanatan Dharma! – Primex News Network

    VEDIC MAHOTSAV Redefining World is One Vasudhaiva Kutumbakam to Live Peaceful Life With The teachings of Sanatan Dharma! – Primex News Network

    July 8: Global Brahman Council, Hong Kong, is celebrating a unique “Vasudhaiva Kutumbakam” festival with the theme Vedic Cultural Heritage from 1st July to 15th August 2022. The festival started with Vasudhaiva Kutumbakam day on 1st July, at India Club, Hong Kong to mark its 1st anniversary. The Vedic program began with rituals by priests Hitesh Maharaj, Vinod Maharaj, Ishwar Maharaj, and Jai Maharaj.

    The event was a great opportunity for the community to come together, meet and greet, and support each other in our common goal of celebrating and highlighting Vedic culture and Sanatan Dharm. It was even more auspicious to be able to gather on the day when the world-famous rath yatra takes place in Jagannath Puri and to offer Abhishek to their lordships Sri Sri Jagannath, Baldeva, and Subhadra Maharani along with engaging everyone in the chanting of powerful and uplifting Vedic mantras.

    Dr. Sanjay Nagarkar and Prof. Rita Vyas Nagarkar, the founders of Global Brahman Council welcomed the guests and said, “Today is a very special event being celebrated alongside the Azaadi Ka Amrit Mahotsav, the celebration of India’s 75th anniversary. We are proud to be celebrating the Vasudhaiva Kutumbakam festival to invoke the spirit of global citizenship, and to teach the young children our rich cultural values by passing the Vedic cultural heritage torch to the next generation.” During the festival, several events will take place, i.e., plantation, Sanjeevani haven at Kowloon Hindu temple, Vedic cultural heritage forum discussion among international participants, lectures series, Vedic music, and Sanskrit classes. The festival will close by showcasing a Vedic cultural heritage poster exhibition on 15th August 2022.

    To inspire the younger generation Nikhil Nagarkar gave a meaningful speech that related to many youths and their parents. Nikhil Nagarkar said, “We were born abroad so we only understand what we see. For us to be inspired by our own culture, it needs to be communicated to us in a way that we can relate to.” The second part of the program was bhajans and lectures. Mrs. Shobhana Rajesh Iyer and Anirudh Trivedi sang soulful bhajans. Shri Radhika Sharma spoke about Vedic culture and value systems. The key highlight was the attendance of younger children under 15 years of age who participated very enthusiastically in the rituals, mantra chanting, and bhajan singing.

    To demonstrate the diversity of our Vedic culture and heritage, an educational poster exhibition was showcased which allowed children to learn about India a lot. The event was followed by pure satvik food. The program was attended by Brahman families and community leaders.

    Mr. Shoan Goenka, President of Overseas Friends of BJP, Mrs. Vaneeta Sharma, Head of the Kowloon Hindu temple, Mr. Bhagwan, Mr. Ajit, Mr. Lal Daryanani, and other dignitaries attended the event. Mr. Nanu Laxman, President of India Club, Mr. Nothan Tolan, President of Kowloon Hindu Temple, and Mr. Rakesh Sharma supported the program.

    Mr. Hari Mishra, Shashikant Panday, Sarvesh Mishra, Ashu Bhargav, Rajesh Iyer, Vinay Sharma, and other community members made this unique event possible. Veena Daninghani was the MC and conducted the program smoothly.

    The concept of Vasudhaiva Kutumbukam is a step forward to inspire young Indians who are living abroad to connect with their roots as well as teach the world to live peacefully following the teachings of Sanatan Dharm. From India, we are grateful to Ruchiekka Krishnani for spreading the thoughtful content and promoting Spiritual Tourism.

    For further details email: Hong Kong: [email protected]

    India: [email protected]

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  • Choreographer Parth Sethi – Primex News Network

    Choreographer Parth Sethi – Primex News Network

    July 8: Having worked as a choreographer in films such as Satyameva Jayate, Student of the Year 2, and Saheb Biwi or Gangster 3, dancer Parth Sethi is among the most celebrated names in the Indian dancers’ circuit today. First Indian to have won the World of Dance Solo Championship among 26,000 dancers, Parth has gained credibility across the world for his detailed dancing style and teaching methodology.

    “Dancing means the world to me and I wish to only grow as a dancer by exploring new forms. Being a choreographer is not a profession, it’s my greatest passion. Dancing is like therapy and it can do wonders to one’s mental health. Considering the kind of tough times we’ve been facing for the last couple of years, I feel everyone should spend some time every day, dancing their stress away,” says Parth.

    Recalling how he made it to the World of Dance by chance and didn’t have any hope to win the coveted title, Parth shares, “I am not a competitive person. One day an email from the World of Dance announced a solo dance competition. My friends encouraged me to send in a dance clip for nomination. So I did share a clip and got selected. I flew to LA just three days before the competition and the performance is my most memorable to date because the audience participated while I danced. The audience clapped to the rhythm while I danced. Winning it among 26000 participants from across the world was truly a dream.”

    Parth is among the choreographers who are known for putting India on a global map. Founder of the artist collective CH_LK, he was the first Indian choreographer for the popular Broadway Dance Center’s showcase. Another instance of representing India globally was when Parth performed as the only dancer on stage during an AR Rahman performance at MetLife Stadium, New York during the IIFA Awards.

    Besides being a dancer, he is also growing as an artist by exploring himself as a singer-songwriter. CH_LK is looking forward to touring for gigs soon, with Parth’s original songs. “The idea is to fuse music and dance,” Parth says.

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