Category: Press Release

Gurgaon (Haryana) [India], September 12: IndieVisual, India’s premier tech-first video production company, has delivered over 1,000 videos for 150 clients, establishing itself as a core partner for enterprises navigating the rising demand for always-on, multi-format content. 

As brands invest heavily in digital channels, the traditional model of ad-hoc video shoots and scattered vendor networks is proving unsustainable. IndieVisual is introducing a new operating model: a systematised, tech-first video production service that blends a distributed creator network with a proprietary technology platform to deliver video at speed and scale. 

At the center of this approach is Xped.Studio, IndieVisual’s in-house production OS. The platform manages everything from scripting and scheduling to revisions and delivery, which will enable enterprises to run dozens of projects in parallel across geographies and formats. For companies under pressure to deliver consistent, localized, and high-quality content, this infrastructure offers a scalable alternative to traditional agencies. 

“Our growth is driven by a clear shift in the market,” said Vineet Khunger, Co-founder of IndieVisual. “Enterprises don’t just need one video campaign. They need an engine that can deliver continuous, multi-format storytelling across markets. That is the infrastructure we are building.” 

With creator collaborations spanning 40+ cities and clients including Philips, Usha, Thyrocare, and HomeLane, IndieVisual has emerged as a trusted partner for brands seeking both speed and predictability in their video pipelines. 

Co-founder Prashanth Naik noted: “The TV ad mega-campaign era is gone, where an enterprise would spend six months and a couple of crores planning every video. One shoot today needs to fuel reels, explainers, long-form content, and regional cuts. We designed our system to make that kind of scalability practical, without the inefficiencies that usually burden production.” 

Co-founder Prashant Pavithran emphasized the enterprise value: “Large organizations demand process-driven consistency, speed, scale, and simplicity. That is exactly what our team and system enables.” 

As IndieVisual builds more capabilities into its AI-powered video production system, Xped, it is positioning itself not just as a creative services provider but as a foundational layer of infrastructure for the modern content economy. 

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New Delhi [India], September 13: IMS Proschool, an initiative of IMS (established in 1977 and ranked the 4th most trusted education brand in the AC Nielsen & Brand Equity Survey), has reaffirmed its position as the leading destination for Accounting, Finance, and Business Analytics education in India. With over two decades of experience in mentoring students, IMS Proschool continues to deliver globally recognized certifications, industry-focused training, and transparent placement assistance. Backed by 100+ expert tutors, 17 centers across India, and a record of 50,000+ students upskilled, Proschool has become synonymous with trust and quality in professional education.

Future-Ready Courses at Proschool

IMS Proschool offers programs tailored for the most in-demand career paths:

• Finance: CFA, CFP, Investment Banking Operations, Financial Modeling
• Accounting: ACCA, US CMA, CIMA, CPA, IFRS
• Business & Analytics: Business Analytics, Marketing Analytics

Students often search for Proschool CFA or Proschool ACCA, reinforcing the institute’s reputation as a leader in professional finance and accounting certifications.

Why IMS Proschool is #1 for Finance and Accounting Education

• Legacy of Trust: Part of IMS, building careers since 1977.
• Global Certifications: Affiliated with CIMA, ACCA, FPSB India, and other international bodies.
• Expert Faculty: 100+ industry professionals delivering active, application-based learning.
• Proven Success: Over 25,000 students trained and placed in leading organizations.
• Transparent Placements: Students can view real data of placements
• Career Support: Resume building, mock interviews, curated job matching, and mentorship.
• Flexible Learning: Options for classroom, online, and hybrid training to suit every learner.

Continuing on its tradition of introducing cutting edge program, IMS Proschool has launched creditized programs for the first time in India. Now when you study for international certification programs like CFA, CFP, ACCA or skill enhancement programs like Financial Modeling or Business Analytics, you have the options of gaining government approved certification with academic credits. These academic credits will reflect in students’ digilocker and can be exchanged to earn advanced degrees like MBA. So the student can earn degrees without studying separately.

Speaking on the announcement, IMS Proschool said:

“We are excited to bring dual benefits to our students. They can now earn international certifications as well as government approved qualifications when they study at IMS Proschool. This is a unique value that Proschool has been able to create after the flexibility was introduced through the NCrF under the National Education Policy 2020”

About IMS Proschool

IMS Proschool Pvt. Ltd is one of India’s leading institutions for career-focused professional education. Proschool is recognized for pioneering active learning and delivering courses that combine academic rigor with practical application. The institute also works with corporates and government initiatives under the PPP model to bridge India’s skill gap in finance, accounting, business, and analytics.

For more information and enrolment:
Website: https://www.proschoolonline.com
Email: info@proschoolonline.com

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Mumbai (Maharashtra) [India], September 13: Shivani Sharma, a pioneer in revolutionising artisanal foods, is now set to expand her footprint in the Middle East, with a specific focus on the Dubai market. Her brand – Maison Gourmestan is beloved by celebrity clientele and health-minded gourmet food enthusiasts alike. Under Shivani’s astute leadership, the brand has come to be hailed for the ingenuity and care with which it has elevated millets into an accessible and coveted pantry staple across the board.

Starting out with a widely appreciated cloud kitchen, Shivani went on to transform the way gourmet food is perceived in the subcontinent with the launch of Maison Gourmestan. Her emphasis on locally grown ingredients that are carefully sourced from conscious farmers, combined with refined global techniques, has struck a chord with urban audiences seeking a more responsible way to consume the foods they may have encountered during their travels abroad. As an alumna of Le Cordon Bleu London, Shivani has elevated eating to a fine art, while also championing her passion for making nutrition-packed foods accessible to a wider audience.

Through the course of the Dubai chapter of her journey, Shivani will be foraying into several new formats, including QSRs, food trucks and FMCG products. Notably, she is eager to change the perception of FMCG foods by adding an element of freshness without compromising on convenience. Accordingly, Maison Gourmestan eschews preservative-reliant products that typically have longer shelf lives for simple, wholesome and conscious alternatives that will proudly find a place in every home. Through these endeavours, Shivani aspires to transform millet-based products into kitchen essentials that gourmet food lovers will reach for, time and again.

Shivani’s expansion is especially well-timed considering Dubai’s growing prominence as a clean-eating hub. As per numbers released by Data Bridge Market Research, the UAE health and wellness food market was valued at USD 16.51 billion in 2024, with a projected compound annual growth rate (CAGR) of 11.74 per cent between 2024 and 2032. Additionally, the global whole millet market is estimated to be worth ~USD 38,900 million, while the packaged millet foods segment has a market size of ~USD 42 million. The growth of this sector is imminent, as indicated by an urgent need for quick, clean, and versatile meal options in India, as well as growing awareness about millets due to intolerances and mindful eating choices. Quite befittingly, Maison Gourmestan has been an early adopter of millets, driven by the wide array of health benefits they offer, as well as the positive impact of their cultivation on the planet.

“The Dubai market is ripe for exploration for us, as a brand, as consumers here are eager to explore and discover new ways to elevate their eating habits. Maison Gourmestan stands at the intersection of gourmet foods and conscious and environmentally responsible consumption, which the Middle East has rarely encountered. For us, this presents an incredible opportunity and an invigorating challenge to introduce our products to them, while also refining our offerings to better suit this market’s tastes and sensibilities. With the outpouring of love and support we’ve received in India, we are certain of winning over the Dubai market as well with our open and yet consistent mindset and our passion for always going beyond our customers’ ask,” Shivani said.

The Maison Gourmestan banner will kick off with a first-of-its-kind millet batter and will soon encompass fresh new offerings and innovative formats. This expansion marks the beginning of the next evolution of Shivani’s journey and the furthering of her vision of bringing nourishing, millet-based artisanal food products to every kitchen and every household.

About Maison Gourmestan – Maison Gourmestan is the creation of Shivani Sharma, a visionary chefprenuer who is on a mission to revolutionise the way we approach food. The venture draws from Shivani’s own formal training at Le Cordon Bleu in London, her keen desire to elevate everyday foods into gourmet experiences, as well as her passion for transforming millets into kitchen staples. Starting out with a well-received cloud kitchen in 2016, Maison Gourmestan is well on its way to becoming a household name among conscious consumers, who prioritise fresh, wholesome and transparent brands. Shivani’s ability to perceive a palpable gap in the market when it came to products that fuse convenience and accessibility with innovation, wellness and creativity has driven Maison Gourmestan to offer outstanding products that have a strong celebrity following. Following the brand’s roaring debut in Mumbai, it is now poised to make a sparkling debut in the Dubai market with a concise yet thoughtful assortment of products.

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Rajkot (Gujarat) [India], September 12: In an era where cybersecurity threats are growing every day, the need for skilled ethical hackers has never been greater. Based in Rajkot, Gujarat, Cyber Protectors – Institute of Ethical Hacking & Security is on a mission to train and empower the next generation of cybersecurity professionals who will protect India’s digital future.

Cyber Protectors offers world-class training programs in:

• Certified Ethical Hacker (CEH) Training
• Vulnerability Assessment & Penetration Testing (VAPT)
• Digital Forensics & Cyber Crime Investigation
• Malware Analysis & Incident Response
• Cybersecurity Awareness Programs for schools, colleges, and corporates

Led by Dr. Naresh Makavana (CEI – EC-Council Certified Instructor, CEH, CHFI, CCIO), Cyber Protectors focuses on hands-on practical learning with real-world labs, live hacking demonstrations, and capture-the-flag (CTF) challenges that prepare students for global careers.

Many students from Cyber Protectors have gone on to achieve international certifications, work as security researchers, and even set records — such as Jainil Jotani, the world’s youngest CEH certified by EC-Council.

With a vision to make Rajkot a cybersecurity hub, Cyber Protectors collaborates with universities, police departments, and industry leaders to promote ethical hacking training and build a cyber-aware society.

Enroll today to become a certified ethical hacker and start your career in cybersecurity, penetration testing, and digital forensics.

Contact:
Website: www.cyberprotectors.info

Email: info@cyberprotectors.info

Phone: +91-9104820109

Location: Rajkot, Gujarat

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New Delhi [India], September 12: Gurucharan Singh Gandhi is the CHRO at Vodafone Idea and an experienced HR leader. He has over 24 years of experience in marquee companies like Aditya Birla Fashion, Aditya Birla Capital, and Max Life. His latest book, Careerathon, published by Leadstart is a must-read! Gandhi is known for his national bestseller novel, Kabeer in Korporates. This time, he has returned with a novel take on navigating the tumultuous journey of career growth.

In Careerathon, Gurucharan Singh Gandhi presents his personal insight and professional acumen. The daily routine of working professionals is explored in-depth in this book. From role fatigue and tough bosses, growth plateaus and the fear of being left behind, Gandhi has structured the book into 21 chapters, each representing a kilometre in a half-marathon. There are powerful metaphors in the book which are based on Gandhi’s own experience of running in more than 50 half marathons.

“I have written this book not just to give readers easy hacks,” says Gandhi. “It’s about how each of us can evolve; personally, intellectually, and professionally. Careers and running both demand resilience, control, and listening to your inner self.”

Careerathon is a contemplative and relatable novel, focusing on the reality of careers as a journey of self-discovery and not a linear climb to success.

The book can be purchased at leading bookstores and on online platforms.

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Bangalore (Karnataka) [India], September 11: In today’s interconnected world, financial leadership demands more than technical skill. It calls for a global mindset, ethical grounding, and the ability to adapt to rapidly evolving business landscapes. For Indian accountants and commerce graduates, the United States Certified Public Accountant Course offered by Miles Education has emerged as the defining credential that bridges local expertise with global opportunities.

Why the World Looks to CPAs

The CPA qualification is often described as the gold standard of accounting. It equips professionals to excel in areas such as auditing, taxation, financial reporting, compliance, and strategic decision-making. For employers—whether Big 4 firms, multinational corporations, or domestic giants—the CPA is a mark of credibility and competence.

What makes this credential especially attractive for Indian professionals is its international portability. With a CPA, you’re not just prepared for opportunities at home—you’re ready for a global career that spans continents.

CPA Online Courses: Making Global Learning Accessible

Traditionally, access to CPA training felt limited and complex. Today, digital platforms have changed that narrative. CPA online courses are designed to bring the world’s most respected accounting credential within reach of Indian students, no matter where they are located.

These courses provide flexibility, allowing aspirants to balance preparation with work or academic commitments. From recorded video lectures and live faculty sessions to practice exams and simulations, online learning ensures aspirants can study on their own schedule without compromising quality.

Miles Education has gone a step further by blending digital tools with personal mentorship. This hybrid approach ensures that students don’t just learn concepts—they master them with confidence.

CPA Course Fees: An Investment in a Global Future

Pursuing the CPA requires commitment not just in effort but also financially. CPA Course Fees vary depending on exam registrations, evaluation, study resources, and licensing processes. While the cost may seem significant, it is best understood as an investment with exponential returns.

Consider this: CPAs earn 30–40% more than non-credentialed peers. In India, average salaries are upwards of ₹10 lakhs annually, while in global markets like the United States, professionals command packages worth ₹50 lakhs and above. The ROI on this investment is not measured merely in numbers—it is reflected in the professional recognition, credibility, and career acceleration that the credential brings.

CPA Course in India: The Growing Demand

The rising presence of Big 4 firms and multinational companies in India has fueled a surge in demand for globally certified accountants. The CPA course in India provides a direct pathway for professionals to qualify without leaving the country.

Exam centers across major Indian cities ensure accessibility, while the availability of continuous testing windows allows aspirants to complete the program within 12–18 months. Whether you’re a fresh commerce graduate or a seasoned finance professional, the CPA offers a structured route to strengthen your profile in both Indian and international job markets.

Miles U.S. Pathway: A Revolution in Preparation

For most students, the challenge is not the exam itself but navigating eligibility, licensing, and preparation with clarity. This is where Miles Education has built its reputation. Through the Miles U.S. Pathway, the institute offers a comprehensive ecosystem that takes aspirants from the first step of eligibility evaluation to final licensing and placement.

Here’s why it has become the preferred choice:

• World-Class Mentorship: Direct learning from Varun Jain, CPA, CMA, Harvard B-School alumnus, and global faculty.
• End-to-End Support: Guidance on state board selection, exam registration, and license application.
• Career Acceleration: Exclusive tie-ups with 220+ MNCs in India and 350+ firms in the U.S.
• Holistic Resources: Mock exams, simulations, and real-world case studies.

This isn’t coaching—it’s a complete career pathway designed for global success.

Why Now Is the Time

The accounting profession is undergoing rapid transformation. Automation, AI, and evolving global regulations are reshaping expectations. Employers are no longer seeking accountants who can simply maintain records; they want professionals who can analyze, interpret, and guide strategy at a global scale.

For Indian aspirants, the moment couldn’t be better. With multinational companies expanding in India and global opportunities opening up abroad, the demand for CPAs is skyrocketing. The US CPA Course, delivered through Miles Education’s unique ecosystem, ensures that candidates are equipped to seize this moment.

The Way Forward

The CPA is not just another qualification—it is a career-defining achievement. With Miles Education, aspirants are not left to figure out the journey on their own; they are guided step by step, mentored by global experts, and connected to opportunities that span industries and geographies.

For every ambitious accountant in India, the message is clear: this is your chance to rise, lead, and succeed on the world stage.

Miles Education and the US CPA Course: Your passport to global success.

Contact: +91 90049 34566
Website: www.mileseducation.com

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Bangalore (Karnataka) [India], September 11: In today’s fast-evolving financial landscape, organizations worldwide are in constant pursuit of trusted advisors who can deliver sharp financial insights, ensure compliance, and guide strategic growth. For ambitious finance professionals and commerce graduates, this demand translates into one opportunity that towers above all others—the Certified Public Accountant credential. Globally respected and synonymous with expertise, the CPA license is issued by the American Institute of Certified Public Accountants (AICPA) and represents the highest standard in accounting.

When it comes to building a truly international career, pursuing a US CPA is not just an option—it is a transformative decision that reshapes your professional journey. And in India, there is one name that has created the most impactful CPA ecosystem, empowering thousands of professionals to achieve their global accounting dreams—Miles Education.

Why CPA Is the Gold Standard in Accounting

The CPA credential isn’t merely an academic milestone—it is a career accelerator. It qualifies you to work across accounting, auditing, taxation, and finance roles in the United States and other leading financial markets. Its global recognition makes it a direct pathway into prestigious firms, including the Big 4 and top multinational corporations.

The benefits of a CPA course extend far beyond recognition. CPAs are often seen as future-ready leaders, earning 30–40% higher salaries compared to their non-CPA counterparts. In India, CPAs secure roles at Big 4s, MNCs, and leading Indian corporates with an average annual salary of ₹10 lakhs+, while in the United States, CPAs are welcomed with opportunities averaging ₹50 lakhs+. Moreover, with the STEM OPT advantage, Indian CPAs can work in the U.S. for up to three years, making it a truly global career investment.

Inside the CPA Journey

To earn the CPA credential, candidates must pass four exams across 12–18 months, covering:

• Auditing & Attestation (AUD): Audit processes, evidence, and ethics
• Financial Accounting & Reporting (FAR): U.S. GAAP, financial statements, consolidations

• Regulation (REG): U.S. taxation, business law, ethics
• Discipline of Choice (BAR, ISC, or TCP): Analytics, information systems, or tax planning

The exams are computer-based, available year-round, and held across test centers in India, the U.S., and other global locations. This flexibility ensures that aspirants can balance their professional lives while pursuing CPA success.

The Miles Advantage: Not Just Coaching, But an Ecosystem

While the CPA credential sets you apart, the journey to achieving it can feel daunting. That’s where Miles Education makes all the difference. With over 80% of CPAs in India being Miles alumni, the institution has built not just a program, but an end-to-end CPA ecosystem that transforms students into global professionals.

Here’s what makes Miles the #1 CPA institute in India:

• Learn From the Best: Mentorship from Varun Jain, CPA, CMA, Harvard B-School alumnus, who has guided 70,000+ students worldwide.
• Global Faculty Access: Learn from 100+ educators and industry leaders across finance, law, auditing, and taxation.
• Personalized Guidance: From eligibility evaluation to license application, Miles provides one-on-one support at every stage.
• Ultimate Resource Toolkit: Video lectures, practice questions, simulations, and mentoring designed for 20 hours of study per week.
• Career Success Pathways: Placement partnerships with 220+ MNCs in India and 350+ accounting firms in the U.S.

But the real differentiator is the ecosystem. With alumni networks, global mentors, and ongoing access to learning resources, Miles ensures that your career success doesn’t stop at passing the CPA exam—it’s only the beginning.

CPA Eligibility Simplified

For Indian aspirants, meeting CPA eligibility requirements can often be confusing due to differences in credit hours. A B.Com degree typically falls short of the 150-credit requirement needed for licensure. Miles Education addresses this gap with a custom credit evaluation and bridge solution, ensuring that every Indian candidate can meet both exam and license requirements seamlessly.

Why Now Is the Time to Enroll

The global finance and accounting industry is undergoing rapid transformation, with advanced analytics, technology adoption, and regulatory complexities shaping the future of the profession. A CPA equips you with the credibility and confidence to thrive in this environment.

What’s more, the timeline is achievable: four exams across 12 months, even while working full-time. Imagine earning the highest global accounting credential in just a year, and stepping into opportunities that span continents.

With the financial world relying on CPAs as ethical guardians and strategic advisors, there has never been a better time to invest in this journey.

Miles CPA: Redefining Accounting Careers

Miles is more than a CPA online coaching provider—it is a career enabler. Whether you are in Delhi, Kochi, Ahmedabad, Mumbai, or any other city in India, Miles’ hybrid learning model ensures you receive world-class guidance wherever you are.

And once you qualify, the support doesn’t end. With a free three-year subscription to Miles Masterclass (worth $1,200), alumni continue to upskill with global experts, ensuring long-term relevance in their careers.

Final Word

The CPA isn’t just another credential—it’s a life-changing passport to global opportunities, financial success, and professional respect. With Miles Education by your side, you’re not just preparing for an exam; you’re preparing for a global career, backed by mentorship, placement support, and a thriving alumni network.

For every ambitious accountant dreaming of a global future, the message is clear: CPA with Miles is your gateway to success.

Website: www.mileseducation.com

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Bengaluru (Karnataka) [India], September 11: The finance world thrives on trust, precision, and expertise. In an era where borders blur and businesses operate across continents, one credential stands tall as the undisputed benchmark of accounting excellence—Certified Public Accountant (CPA). Widely recognized as the highest global accounting qualification, the CPA license is issued by the American Institute of Certified Public Accountants (AICPA) and respected across financial markets worldwide. For ambitious professionals in India, the call is clear: step into the global league of accountants, and Miles Education is making that leap smoother, faster, and smarter.

The Power of CPA in Today’s Global Economy

In a landscape where businesses demand both technical mastery and ethical clarity, the CPA delivers unmatched credibility. It’s more than a credential; it’s a career passport, granting entry into premier roles across auditing, taxation, consulting, and corporate finance. Whether you aspire to work in the United States or unlock high-impact opportunities in India, a CPA qualification places you ahead of the curve.

A single fact underlines its appeal: CPAs earn on average 30–40% more than non-CPAs. Add to that the ability to work at Big 4 firms, multinational corporations, and cutting-edge startups, and it’s easy to see why this credential has become the gold standard. In India alone, the average CPA salary is upwards of ₹10 lakhs annually, while in the United States, professionals command packages worth ₹50 lakhs and more.

From Aspiration to Reality: Why Indian Students Are Choosing Miles

For thousands of aspirants, pursuing a CPA once seemed out of reach. Complex eligibility requirements, lack of guidance, and unfamiliarity with the U.S. examination structure held back talented graduates and professionals. That is precisely where Miles Education stepped in.

By creating the most robust CPA institute ecosystem, Miles redefined preparation. From eligibility evaluations to license application support, from mentoring to placement pathways, Miles ensures that candidates aren’t just trained to pass exams—they are groomed to thrive in global careers.

No surprise then that over 80% of CPAs in India today are Miles alumni. This isn’t just success; it’s a movement that has changed the very face of accounting education in the country.

Inside the CPA Pathway: A Structured Global Journey

The CPA exam consists of four sections—three core and one discipline:

• Auditing & Attestation (AUD) – Audit process, ethics, internal controls, reporting
• Financial Accounting & Reporting (FAR) – U.S. GAAP, consolidations, financials
• Regulation (REG) – U.S. taxation, business law, ethics
• Discipline of Choice (BAR/ISC/TCP) – Business analysis, systems, or tax planning

The program is designed to be rigorous yet achievable. With continuous testing windows and exam centers across India, candidates can complete their journey within 12–18 months, all while balancing professional commitments. That’s the advantage of a streamlined global credential designed for ambitious professionals.

Mr. Varun Jain Speaks: The Miles Edge

Mr. Varun Jain, CEO of Miles Education, reflects on the mission that drives the institute forward:

“At Miles, we don’t see CPA as just an exam. We see it as the gateway for Indian talent to take its rightful place on the global accounting stage. Our vision is simple—equip every aspirant with the knowledge, mentorship, and ecosystem required not only to pass but to excel, to lead, and to inspire. That’s why we have built what we proudly call the world’s favourite CPA learning community.”

His words highlight the Miles difference: a commitment not just to teaching, but to transforming lives.

Why Miles Stands Apart

What makes Miles the leader in CPA education is its ecosystem model:

• Learn from the Best: Direct mentorship by Varun Jain himself, a CPA, CMA, and Harvard Business School alumnus.
• Global Faculty Access: Engage with 100+ world-class educators, mentors, and industry experts.
• Personalized Guidance: Step-by-step support for state board selection, application, and licensing.
• Resource Toolkit: Video lectures, simulations, mock exams, and practice modules tailored to real-world requirements.
• Career Acceleration: Exclusive partnerships with 220+ MNCs in India and 350+ accounting firms in the U.S.
• It’s a formula that ensures Miles students don’t just pass—they lead.

Why Now? The Global Timing Couldn’t Be Better

The finance profession is in the midst of a digital transformation—artificial intelligence, analytics, and automation are rewriting traditional rules. Organizations need professionals who can combine technical brilliance with global awareness. A US CPA credential positions you at that intersection.

In India, demand for CPAs is exploding, with Big 4s and global capability centers competing for talent. In the U.S., the STEM OPT advantage allows Indian CPAs to work for three years post-qualification. For young professionals, the timing couldn’t be more perfect.

Miles: The #1 CPA USA in India

Across major cities—Bengaluru, Delhi, Mumbai, Kochi, Hyderabad, and beyond—Miles has created an accessible network of offices, supported by a powerful app-based platform. Whether you’re looking for classroom training or hybrid options, the Miles ecosystem ensures that learning is always within your reach.

And once you’ve crossed the finish line, the support continues. Free masterclasses, alumni networks, and career mentoring keep you relevant in a rapidly changing world.

CPA with Miles: CPA with Miles: Transform your CPA admission into a global success story.

Contact: +91 90049 34566

Website: www.mileseducation.com

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Riyadh, Saudi Arabia, September 8: Saudi Arabia officially launched the World Cricket Festival (WCF) 2025, its most ambitious sporting and cultural initiative yet. The launch ceremony, hosted at the Radisson Blu Hotel in Riyadh, gathered senior officials, international sporting figures, and industry leaders to unveil the vision behind the landmark event.

Riyadh – Saudi Arabia’s investment in cricket is part of a wider Vision 2030 strategy to establish the Kingdom as a global hub for sport and entertainment. Significant resources are being directed toward diversifying the economy, engaging youth, and attracting international events. Alongside football, Formula 1, boxing, and tennis, cricket is now a priority — reflecting both its global reach and its strong connection to the Kingdom’s expatriate community.

Saudi Arabia is preparing for its biggest cricket moment yet. In November 2025, the Kingdom will host the World Cricket Festival (WCF) in Jeddah — a first-of-its-kind four-day spectacle that combines international cricket with concerts, cultural showcases, and family entertainment.

The Cricket Investment Company (CIC), the commercial arm of the Saudi Arabia Cricket Federation (SACF), has been established to accelerate the development and commercialization of cricket in the Kingdom. CIC will work hand-in-hand with strategic partners like Infinix Holding Ltd to grow the game from the grassroots level, expand participation, and build pathways for local talent to strengthen the national team.

Aligned with Vision 2030, CIC’s mission extends beyond commercial value—it seeks to enhance the quality of life, foster community engagement, and position Saudi Arabia as a rising destination for cricket. As an enabler and strategic partner, CIC is committed to unlocking the sport’s potential while ensuring it leaves a lasting social and cultural impact across the Kingdom.

HRH Prince Saud Bin Meshal Al-Saud, Chairman of SACF, welcomed the partnership:

“The partnership aligns with our core objectives as a federation. We are working on developing the game at its grassroots levels by creating opportunities, a professional set-up, and a better quality of life for everyone involved in the sport in Saudi Arabia. It is a natural alliance with Vision 2030”

The festival’s centerpiece will be the F2 Double Wicket World Cup, featuring 10 international teams in a unique two-player format. Matches will be fast and unpredictable, with innovations such as the Super Sub rule and the Fireball over, designed to create dramatic highlights for live fans and global streaming audiences. By night, the event will transform into a music and cultural festival with headline performers, making WCF a full “day-and-night” experience.

Financially, WCF is projected to generate SAR 51.6 million in its debut year, with long-term valuation targets beyond SAR 150 million by 2028. More than a tournament, it positions Saudi Arabia as a new home for world cricket — uniting sport, culture, and commerce on a scale the Kingdom has never seen before.

The partnership between Infinix Holding Ltd and CIC is not limited to the World Cricket Festival. Over the next 18 months, a slate of flagship franchise-based leagues will roll out across Saudi Arabia and the wider GCC, creating a year-round calendar of professional and community events:

1. F2: Double Wicket World Cup – Launching at WCF in November 2025, with 10 international teams.
2. TX Arabia (10 Over Cricket) – A high-energy 10-over league designed for younger audiences and festival appeal.
3. SCPL (Saudi Corporate Premier League) – Cricket tailored for corporations and business houses, blending competition with business networking.
4. F20: ﺲ�اﻟﺘﺄﺳ (Foundation Day Cup) – Returning in early 2026 for its second season as Saudi Arabia’s national T20 tournament.
5. GPL (Gulf Premier League – Soft Ball Edition) – A mass-participation soft-ball league designed to capture the Gulf’s huge recreational cricket community.

Together, these initiatives form a year-round cricket program — from grassroots participation to global festivals — ensuring Saudi Arabia is not just hosting one-off spectacles but building a sustainable cricket industry.

Infinix Holding Ltd, through TurboCat Solutions, delivered its first success in February 2025 with the Saudi Foundation Day Cup, in collaboration with Axis United Trading Co. The nine-day T20 tournament was the Kingdom’s first large-scale cricket event, streamed live worldwide and featuring international stars. It proved that cricket can succeed in Saudi Arabia as both a sport and an entertainment product.

Infinix Holding Ltd, led by CEO Waqqas Alvi, built its cricket journey on FIREOX, an activewear and sports equipment brand with a global footprint. Established in 2018, FIREOX has since become a trusted name in performance sportswear, now shipping to 56 countries worldwide. Since 2022, FIREOX has also been the official kit provider of the Saudi national cricket team, cementing its role at the heart of the Kingdom’s cricket story. The brand equips leading teams in Saudi Arabia and Doha, while continuing to expand across the GCC.

From this base, Infinix Holding Ltd is creating a broader cricket economy. Its initiatives include FIRE Set Go (fan engagement and ticketing), CricArabia (regional cricket media), and #BeTheNext (talent discovery) — programs designed to connect grassroots players with professional pathways and global events.

“FIREOX began as a bold idea and has become a global brand,” said Waqqas Alvi, CEO of Infinix Holding Ltd. “From outfitting the Saudi national team to reaching athletes in more than 50 countries, FIREOX is proof that Saudi-led brands can compete globally. Now, with our events and digital platforms, we’re taking the same ambition to cricket itself — building not just a sport, but a movement.”

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Mumbai (Maharashtra) [India], September 10: Cupid Limited (BSE – 530843, NSE – CUPID) – Cupid Limited has signed a Term Sheet to acquire a strategic stake in the fragrance brand ‘Mansam’. The investment is done through a fund structure managed by GII Investment Management Limited.

This investment further strengthens Cupid Limited’s roadmap of expanding its international footprint while tapping into new, consumer-driven growth avenues. It marks a milestone in Cupid’s evolution from a healthcare-focused enterprise to a diversified global brand, aligning with emerging lifestyle and luxury consumption trends in one of the world’s fastest-growing regions.

Mansam – Redefining Arabian Luxury Perfumery 

Founded in 2022, Mansam has quickly emerged as Saudi Arabia’s luxury fragrance brand, built on a bold vision of combining authentic Arabian heritage with global sophistication. Positioned as a premium fragrance house, Mansam seeks to capture both regional and international markets with a portfolio that celebrates Arabian culture, heritage, and craftsmanship while meeting global standards of luxury.

A High-Potential Industry

The global fragrance industry, valued at $60 billion+, is witnessing steady growth driven by rising demand for premium and niche products. Within this, the Kingdom of Saudi Arabia’s perfume market alone stands at $6.2 billion, of which luxury perfumes contribute over $2 billion.

Despite the dominance of luxury perfumes in the region, shelves are largely stocked with foreign labels, leaving authentic Arabian luxury perfumery as a compelling whitespace opportunity. Mansam is strategically positioned to fill this gap by offering products that resonate with local preferences while appealing to international connoisseurs.

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