Category: Press Release

  • JSP Motors Launches ‘Speedy Wheelz’ – Bengaluru’s first pre-owned luxury car showroom – Primex News Network

    JSP Motors Launches ‘Speedy Wheelz’ – Bengaluru’s first pre-owned luxury car showroom – Primex News Network

    Bangalore (Karnataka) [India], March 30: Leading auto firm JSP Motors recently announced the launch of ‘Speedy Wheelz’, a first-of-its-kind pre-owned luxury car showroom in Bengaluru. Spread across 8000 sq ft, Speedy Wheelz prides itself as Bengaluru’s first elite showroom for pre-owned luxury vehicles; and aims to be a one-stop destination for pre-owned luxury vehicles providing buying, selling, servicing, detailing, insurance, car modification, and much more, all under a single roof.

    Speaking on the launch of Speedy Wheelz, Ms. Sivapriya, Managing Director of JSP Motors, said, “We are very excited to have launched our first-ever showroom for Speedy Wheelz here in Bengaluru. The idea behind this showroom was to provide customers with the experience of a hassle-free way to buy pre-loved cars. And with Speedy Wheelz, we believe we have created one of the most accessible pre-owned luxury car buying & selling experiences in Bangalore.”

    Mr Ravindra Ballal, Head of Operations, said, “Through this new showroom, we aim to deliver premium luxury vehicles at the foremost competitive costs, all in a truthful, relaxed, and trustworthy atmosphere. Our trained and friendly team of professionals are dedicated to providing our customers with best-in-class service quality to ensure that their experience of purchasing their dream vehicle is made a memorable one.”

    The vehicles displayed and sold at the Speedy Wheelz showroom undergo a series of mechanical, bodywork, interior, and electrical inspections at 300+ multi-point checks, thorough multiple-level quality checks, and a full on-road test. This ensures customers the peace of mind they’d require while purchasing a car.

    “Luxury pre-owned cars are scientifically evaluated and sourced from direct sellers who wish to sell their Pre-loved vehicles. The technical team’s service history records and a detailed performance analysis ensures a thorough screening of incoming cars. Our experienced bespoke automotive consultants at Speedy Wheelz will ensure that customers have detailed information to smoothen and purchase experience. Our best-in-class car detail experts help you customize your car to your taste and liking,” Said Mr Lithin Kumar, Business Head at Speedy Wheelz.

    The showroom was inaugurated in the august presence of numerous dignitaries, including Kannada film actor – Karthik Jayaram; Sujatha Akshaya – media personality and actor; Film Stunt Director – Jolly Bastian, Amith Jolly Bastian, Film actor; PMP, and Lean Six Sigma Black Belt – Anu Babu; Dr. Bhoomika Horkeri – night solo rider, and car rallyist; Pooja Bajaj – a Motorcyclist and Tedx Speaker; Prathibha R – President of Karnataka Women Photographer’s Welfare Association; Stella Machado – a photo-artist and entrepreneur; and Sharika – a seventh-grade young photographer having won numerous international awards.

    Anitha Rosalin, Rakesh C S, Gopakumar from Divine Desires, the Channel Partners for Speedy Wheelz were also present at the launch.

    Speedy Wheelz is a venture of JSP Motors, a reputed brand dealing in the automobile sales sector for over a decade. Over the years, the trust and confidence of hundreds of car buyers have been the driving force for JSP to venture into the premium and niche space of premium pre-owned cars in Bangalore.

    For more information, please call 091489 99971 / 8590001090 or visit: http://www.speedywheelz.com/

    Address: Hosur Road, Srinivasa Nagar, AECS Layout, Singasandra, Bangalore 560068

  • ShortGun – India’s answer to Meta? – Primex News Network

    ShortGun – India’s answer to Meta? – Primex News Network

    Jeet Chandan & Vidhit Mehta of Shortgun

    March 30: ‘The best way to predict the future is to create it’ said Peter Drucker and it is this quote that Mumbai-based serial entrepreneur Jeet Chandan lives by. Jeet is the founder of a Startup Investment & Consulting Firm ‘Entremax’ which helps startups to build digital brands and also gives opportunities for venture funding. Apart from these two the other ventures this young entrepreneur has are Bizdateup – a business networking platform, Internkhoj – an intern hiring platform, and Vipani – a paper trading simulator.

    Jeet has been working on the final stages of his next venture ‘ShortGun’, with cofounder Vidhit Mehta. ShortGun is a platform that will lay the groundwork for a path to the metaverse. The platform is all set to begin commercial operations from May 2022. Commenting on the occasion Mr. Chandan said “We are excited to present a one-of-a-kind platform that may revolutionize the way users transact with cryptocurrency. Vidhit, me, and the entire team have worked very hard towards it. We would be launching our token, Shortcoin, which will be used to conduct all transactions on our site. The buyer will purchase a low-cost NFT and will be able to access the platform – which will feature various levels of interactive gaming and learning experiences. The more the users play the more tokens they earn. But this is not it – the best part is that these tokens could be redeemed and we will make an announcement soon about the details.”

    Ever since Facebook Inc renamed itself to Meta, ‘metaverse’ has become a buzzword across the globe and has caught the fascination of many bigwigs. The world is fast warming up to the idea of a virtual world representing the real world. It is a seamless combination of the physical and the virtual world and uses technologies like artificial intelligence, virtual reality, augmented reality, 3D imaging, and blockchain among others. “There is no doubt that Metaverse is the future. Early adopters to the technology have already made huge money and are case studies now. We believe education and convenience will bring forward more people to try and use digital currency and assets. It is all about perception. If people get an option to shop for regular stuff like fashion, food, and other consumables they would be more than willing to come forth and be a part of the metaverse. I strongly believe that people will like the varied advantages and offers that we have designed as a platform” said an excited Jeet Chandan as he signed off for the moment.

  • The Team of Acadza Talks about Using Modern Technology in the EdTech Venture and More in an Insightful Interview – Primex News Network

    The Team of Acadza Talks about Using Modern Technology in the EdTech Venture and More in an Insightful Interview – Primex News Network

    The company provides JEE/NEET aspirants with live coaching and automated tools to help them with their preparations

     March 30: Acadza, a promising EdTech startup, provides JEE/NEET aspirants with end-to-end coaching and multiple digital tools to help them prepare for the prestigious examinations. Founded by Anshul Singhal, the company aims at using technologies like AI and machine learning to leverage the learning experience of the students. Given the nickname of Dost, different digital tools built by the EdTech venture cater to the different aspects of preparing for examinations.

    In a recent interview, a few members of the Acadza team answered questions about the use of technology in building the platform, the benefits offered to the students, and what makes Acadza stand out from the clutter. The panel answering the interview questions comprised Mr Alok Kumar, the CTO of the company and two of the teachers associated with the venture – Mr Madhukar Sharma and Mr Vikas Kumar.

    Here are some of the questions answered by the team of Acadza:

    How is Acadza solving the issues faced by students, educators, and institutes as an EdTech venture?

     As an EdTech venture, Acadza helps students prepare for the highly sought-after JEE/NEET examinations with the help of a centralized digital platform. It prevents students from referring to multiple resources and reaching out to their teachers through multiple platforms. The Prime Course offered by us covers boards as well as JEE/NEET examinations.

    Acadza focuses on providing students and educators with a 360-degree view of the courses covered and the progress made by every user. The EdTech venture is designed to streamline the courses taught and lessons revised by students on a single unified platform.

    Can you explain the concept of hand-holding students with Acadza?

    Hand-holding of students refers to providing every student with personalized assistance that goes beyond live coaching. Acadza stays with the students throughout their journeys of preparing for JEE/NEET, helping them identify their issues and resolve them in the best way possible.

    Hand-holding of students makes Acadza a complete package in itself as it combines live caching with digital tools for practising the concepts taught by the mentors who will help the students throughout their journey towards success.

    How does Acadza help students keep track of their backlogs?

    Acadza helps students keep track of their backlogs and clear them with the help of the Backlog Remover Dost. This tool helps students catch up with the chapters they missed out on and get on the same page with everyone else. All a user needs to do is select a specific chapter they need to study and the tool will ask different questions regarding the time they can allot for the concerned chapter, the preferred mode of learning (theory/videos), and more. Based on the answers provided by the students, the tool prepares a personalized plan to help them remove their backlog.

    How does Acadza help students reinforce their strengths and deal with their weaknesses?

    During JEE and NEET preparation, students undergo a good deal of hardships and anxiety. It’s a journey of 2+ years where students develop certain strengths and weaknesses. Acadza helps and guides the students to leverage their strengths in terms of strategic skills and topics of interest. The platform ensures that the students are able to give their best performance. Every student benefits under the guidance of our expert faculty team that comprises mentors who have given single-digit and double-digit AIRs in IIT JEE and NEET, 4500+ video lectures, live classes, and an unlimited bank of assignments.

    Acadza also helps students deal with their weaknesses in terms of getting clarification on lesser-known topics, clearing the backlog, reducing exam stress, etc. This can be a huge hurdle in the journey of a student and can adversely affect their IIT JEE or NEET rank. Acadza allows students to watch motivational and strategy-building videos created by our skilled educators to motivate them when they are down and out.

    What was the core intention behind setting up a venture like Acadza?

    The education system in the country is very intense and competitive. While this is good for the productivity of students to some extent, it may become overwhelming in no time. When it comes to competitive examinations like JEE and NEET, aspirants often have a hard time balancing the live coaching provided to them and the revision that needs to be done at home. The last thing a student would want is to find themselves trapped in piles of notes, backlogs, and the courses to be covered on time.

    Acadza is founded to streamline the manner in which students prepare for competitive examinations like JEE and NEET. Our vision is to minimize the burden on the shoulders of the students and guide them every step of the way, during their live coaching sessions and as they revise at home.

    How do you make sure that Acadza facilitates imparting quality education?

    All our courses, modules, tests, and sessions are handpicked and designed by some of the best professors and education experts working in the sector. The teachers associated with us possess years of experience and have been successful in producing rank-holding students across the board. Teachers like Professor Ritu Agarwal and Vikash Singh have been instrumental making education wholesome for the students associated with us.

    Such expertise of teachers, combined with seamless EdTech support allows Acadza to impart quality education to the users. At the end of the day, no one understands a student better than a teacher!

  • Sehdev Packers and Movers has become India’s leading relocation service provider company – Primex News Network

    Sehdev Packers and Movers has become India’s leading relocation service provider company – Primex News Network

    March 30: Are you looking to relocate your house, move your bike to another destination, shifting of commercial space, car, etc.? If yes then you are in the right place to discover India’s best company, Sehdev Packer and Movers in the relocation services, offering packing and moving solutions for the last one-and-a-half-decade.

    With a highly professional and experienced team, Sehdev Packers and Movers has become a name to reckon with in the fast-moving relocation services in India. Furthermore, the company knows this industry and can efficiently transport all your things

    Sehdev’s tagline is ‘Aapke Safar Ka Saathi Taaki Aap Suffer Na Kar Sako’ (Your moving partner so that you don’t have to suffer while shifting).

    Sehdev Packers and Movers is committed to making the relocation experience a great one. With a dedication to customer service, the company helps its customers to move with ease.

    “If you are looking for relocation, our moving experts can help keep your belongings safe and secure. We have expertise specifically in the services such as land freight forwarding, warehousing, shipping, and transportation. We have our services of household packing and moving spread all over India, in the cities like Gurgaon, Bangalore, and Pune. Chennai, Kolkata, Hyderabad, Delhi, and Mumbai” said a company spokesperson.

    The USP of Sehdev Movers and Packers is that they work relentlessly to improve their services and make them more effective and comfortable and offer them at a cheaper cost compared to their competitors.

    The company was established in Hyderabad in 2006 having the corporate office in Delhi and Gurgaon NCR. The company has offices in major cities across the country including Chennai, Bangalore, Mumbai, Pune, Ahmedabad, Jaipur, and Kolkata.

    The company received its government trademark registration in 2020. The quality management system is ISO certified.  The company has received all required government certifications including MSME, GST, Shops and Establishment, Starup India and Central Vigilance Commission (CVC).

    He added, “Our development is built on a strong foundation of growth over time of competent and customer-satisfactory services. Since our foundation, we have maintained the ideals of progress. Our perseverance and continuous effort have positioned us as the market’s leading and unrivaled firm in the packing and moving sector. Despite our modest beginnings, we have consistently expanded across all of our categories.”

    Sehdev Packer is the first in the country to offer facilities for storage and warehousing to those who want to go out of the country or visit other countries for office work. Such people could store their goods and belongings at the storage and warehouse facility of the company including household goods, commercial goods, bikes, cars, etc.

    The company strictly adheres to international standards of quality and safety and offers hassle-free premium quality services like household goods relocation service, cargo transportation services, household goods packaging services, domestic cargo services, commercial goods transportation, industrial transportation, and packaging services anywhere in India.

    Not just home relocation, air cargo, intercity relocation, warehousing service, cargo service, bike relocation, packing, and moving services, the company offers additional and exceptional services in corporate and international relocation sectors. The customers can choose from a wide range of criteria to fulfill their relocation requirements with the company’s customized plans.

    Apart from this, the company boasts of a team of specialized relocation managers, transit personnel, packing, and unloading personnel in their packers and movers crew. They will be there with the customers every step of the way to guarantee a seamless and secure shift. All of the stuff is properly wrapped and safely transported to your new location.

    There is a specially trained crew for office shifting. The company has more than 20 vehicles to guarantee the protection and trustworthiness of commodities with high-quality packaging using modern techniques.

    According to the company, there are many service providers in the market, but it is just a difficult matter of finding one that is both appropriate and affordable. There are several decent companies and moving search portals out there, but none of them are focused and specialist ones are not good enough. Sehdev Movers is working hard to give a 100% exceptional user experience that will assist customers in getting the finest solution for all the shifting requirements.

    “We believe that once you compare the prices and services of our packers and movers with our competition, you will find our service quality, competitive price, and ongoing expertise the choice for all your moving needs. With our fleet of vehicles and professional team, we are proud to become the fastest-growing movers and packers company in India” said the company spokesperson.

    Why Choose Sehdev Movers?

    The company has an experienced crew of packers and movers to manage all of your moving needs. They are easily accessible 24 hours a day and seven days a week to help people with their moving service requirements. The company guarantees the safety of the items, cost-effectiveness, and faster transportation. If you want to get any assistance regarding the packing and moving service, simply give us a call, and one of our specialists will get back to you and answer your questions. Get Your Relocation Quote within 15 mins.

    https://www.sehdevpackers.com/certificates

  • The Next Big Thing In Kebab Industry – Primex News Network

    The Next Big Thing In Kebab Industry – Primex News Network

    New Delhi (India), March 30: Mogul Kitchen manufactures authentic traditional taste frozen kebabs with a higher level of hygiene. The company manufactures the best quality frozen kebabs at their unit situated in Ghaziabad, UP in India. Mogul Kitchen is rolling out some scrumptious products by maintaining their original taste. The products sold in Mogul Kitchen’s retail packaging are Chicken Galawati Kebab, Chicken Seekh Kebab, Chicken Pop Corn, Chicken Boti Kebab, Chicken Malai Boti, Chicken Shami Kebab, Chicken Burger Patty, Chicken Kofta (Meatball), Chicken Sausage, Chicken Salami.

    In the words of Mogul Kitchen’s Director, Mr. Iftakhar Nadime, “We use state-of-art machinery and unique approach to manufacture frozen kebabs. Our staff follows strict hygiene practices and maintains the traditional taste by following strict industry-grade practices. Our institutional packs of kebabs and snacks are available for renowned food giants and popular multi-star hotels. People can buy our wide range of products available through our company’s retail packs at reasonable prices.”

    Mogul Kitchen believes that manufacturing the right kebabs and snacks can only add to the culinary taste of the Mughlai food. Aromatic spices also work great with the right type of edible items. The company focuses on providing that authentic Mughlai taste to the central Asian cuisines cooked in most households.

    The non-veg items produced with authentic recipes help in smooth digestion and reduce any chances of acidity or other digestive issues. Regarding the manufacturing of frozen kebabs and snacks, Mogul Kitchen is very strict about the product’s hygiene, uniformity, quality, and maintaining the traditional taste by blending traditional methods and modern technology.

    The company sources pure and fresh ingredients directly from the producers to manufacture the frozen kebabs and other snacks. Mogul Kitchen uses the right and safe packaging to pack the frozen products. The product’s shelf life is six months, and it is achieved by following hygienic practices and using the no-hands approach.

    Mogul Kitchen believes in providing the products of best quality with the best taste at great prices. Moreover, the company has a team of skilled professionals and workers who take care of the manufacturing process and packaging process from beginning to end. The experts and chefs working at the company make sure that their authentic taste is retained when the kebabs are processed.

    During the pandemic, the company followed the COVID-19 protocols strictly to make sure their employees are safe, and the highest standard of product safety is maintained. Before packaging the products, the company pays attention to carrying out the quality check at every step until the final packaging. People can follow Mogul Kitchen’s social handles to get details about prices and new offers.

    Mogul Kitchen is a frozen kebab manufacturing company that traditionally maintains the quality of its products. The company provides institutional-packs and retail packs for Chicken Galawati Kebab, Chicken Seekh Kebab, Chicken Pop Corn, Chicken Boti Kebab, Chicken MalaiBoti, Chicken Shami Kebab, Chicken Burger Patty, Chicken Kofta (Meatball), Chicken Sausage, Chicken Salami, etc.

  • Inauguration of SSIPL Dealership Outlet at Ahmedabad, Gujarat – Primex News Network

    Inauguration of SSIPL Dealership Outlet at Ahmedabad, Gujarat – Primex News Network

    SCHWING Stetter India Pvt Ltd M Sezhiyan, National Head CE Business, PN Krishna Kumar, Director, V G Sakthi Kumar, Managing Director, Dealer: Shreenathji Infra Equipments, Vibhor Parikh, Dealer Principal

    March 30: SCHWING Stetter India, a 100% subsidiary of the Schwing Group of companies GmbH, Germany, was incorporated in 1998. We are the pioneer of Concrete Construction equipment manufacturers in India, catering to the customers with world-class concreting equipment.

    SCHWING Stetter India has introduced path-breaking products in the Indian concrete industry and leading the Indian concrete equipment industry since 1998.

    Schwing Stetter, India’s No.1 concrete Equipment Company in partnership with world No.3 construction & mining equipment company XCMG introduced world-class – Construction, Road and Mining equipments for the Indian market.

    To market & support the Construction equipment range, Schwing Stetter is appointing dealers throughout India. As part of the dealer network, SSIPL appointed M/s Shreenathji Infra Equipments, a prominent business house based @ Ahmedabad, to represent the South & North parts of Gujarat State.  This is the first dealership facility in Gujarat State under SSIPL’s 3-S dealership footprint.

    This is SSIPL’s First dealership facility in Gujarat State and the state-of-the-art 3-S Dealership facility was inaugurated by its Managing Director, Mr. V. G. Sakthikumar, along with Mr. Vibhor Parikh, Dealer Principal, on 28.03.2022 at Ahmedabad. Director-XCMG Business/SSIPL, Mr.P N Krishnakumar, commenced the first sale from the facility.  The function was also attended by Mr. M. Sezhiyan, National Head-XCMG CE Business, Mr. Pankaj Chawla, Regional Manager-Western India and other senior executives from SSIPL.

  • How FI-MEN, a technology, is helping in mobilising finance for EVs in India – Primex News Network

    How FI-MEN, a technology, is helping in mobilising finance for EVs in India – Primex News Network

    By Ashok Mittal, CEO, Prest Loans, Brajendra, CEO, Finayo, Bakesh, COO, Yogesh CAO, Kamal CTO, Sanjay Mentor.

    New Delhi (India), March 29: India is inching toward becoming a fully Electric Vehicle (EV) nation by 2030 with optimistic sales figures and the unveiling of a host of new models by automobile manufacturers.

    According to a recent report by research firm JMK Research and Analytics, the consolidated sales of EVs in the country clocked 50,000 units in December last year, registering a 240 per cent Year Over Year (YoY) growth compared to December 2020.

    With the Omicron lead wave subsiding coupled with declining technology costs, EV shipment figures in India are expected to continue to reach new heights in the coming months. The segment’s growth will also be fueled by the emergence of new disruptive business models aimed toward the common objective of driving EV adoption in the country.

    While initiatives such as the Faster Adoption and Manufacturing of Electric Vehicles (FAME) Phase II scheme, which boasts a budget of Rs 10,000 crore to offer subsidies to EV buyers across different segments, are in place, the need of the hour is to provide hasslefree, customised financing options to consumers.

    According to a recent report by the country’s apex public policy think tank, NITI Ayog, financial institutions would have to lend an estimated Rs 40,000 crores by 2025 and Rs 3.7 lakh crores by 2030 to drive the adoption of EVs among the masses.

    Banks and NBFCs are also reluctant to finance EVs owing to associated business models and asset risks and the nascency of the EV sector. Also, in some cases, where financing is available, a significant chunk of EV buyers do not align with the loan terms (high-interest rates, lower tenures) compared to ICE vehicles.

    How startups like FINAYO are transforming the lending space

    In such a scenario, revolutionary startups like FINAYO, which leverage cutting-edge technologies including AI and Machine Learning, are paving the way to mitigate the financial bottlenecks in the country’s EV segment.

    According to Mr Brajendra Singh Tomar, founder and CEO of FINAYO, different NBFCs prefer to finance other EV models ranging from two-wheelers to SUVs to commercial vehicles, and FINAYO aims to bring all under one umbrella to cater to a larger pool of EV buyers in the country.

    Mr Tomar also opines that the impressive Fi-Men solution, which offers a range of loan offers to consumers from different financial institutions with just the QR code scan, is a win-win proposition for the OEMs, lenders and customers.

    Leveraging trendsetting technologies, FINAYO’S team has ensured that the platform offers customised financing options based on both the EVs and the credit history of EV buyers. The platform utilises the state of the art Asset Business Rule Engine and Lender Business Rule Engine in that regard. With this, Banks and NBFCs garner a bird’s eye view on the spending behaviour of consumers to furnish them with convincing loan offers in a matter of minutes.

    Prest Loans aims to collaborate with FINAYO to offload the tedious and complex customer risk and asset assessment process for a swift and convenient buying experience for potential EV buyers. In our strategic collaboration, we would also like FINAYO to cover the untapped EV markets in the country to accomplish India’s 2030 EV objective jointly.

    Founder & CEO of Prest Loans, an RBI registered NBFC, Ashok Mittal, is an industry veteran with over three decades of experience in Banking and Financial Services. He has also been a prominent speaker during the seminars of prestigious organisations like FICCI, Assocham, PHD Chamber of commerce, Elets etc., representing the industry. His views are widely covered in print and electronic media.

    https://www.linkedin.com/company/finayotech

    https://finayo.club/

  • Meet Apurav Degan, Recognized Short Film Actor Who Brings Film Characters to Life – Primex News Network

    Meet Apurav Degan, Recognized Short Film Actor Who Brings Film Characters to Life – Primex News Network

    March 30: Raipur-based short film award-winning actor, Apurav Degan has been empowering audiences across the country with his exemplary acting skills for quite a while now. From working in film genres such as comedy, thriller to social issues, he is a versatile actor loved by the audiences.

    “I believe that a good artist is someone that does not simply act in front of his audience, but gives life to a character in a real sense”, shares the rising short-film actor, Apurav Degan.

    Apurav Degan’s character “Dau” from the film, “Dream A Lesson” was liked by the audiences a lot. Apart from Dau, his character in the film, “Swami Muralitharan” has also received a lot of applause from all the viewers.

    The “Best Actor Award” winner, Apurav Degan, was fond of acting since his schooltime days. He extensively participated in the drama during the annual fest of his school. He has completed his education in the field that he is most passionate about, acting and cinematography. He has done a 3-year course in cinema production and acting from the AAFT University of Media and Arts, Raipur.

    During the upsurge of the coronavirus pandemic, colleges were shut down and online classes were on the rise. It was during this time that Apurav join Hands with some of his classmates and his Elder Sister Dr.Akansha working in the medical college, from Form Sai Aasra Films Entertainment channel on YouTube. They all came together and finally launched their Sai Aasra Films Entertainment YouTube Channel.

    Apurav Degan and his friends made a lot of short films based on comedy, thriller, and social issues. They also made some devotional songs dedicated to Shri Sai Baba and posted them on this YouTube channel. As their YouTube channel’s popularity gained momentum, many of these short films gained applause and were widely used in online festivals.

    Born in a reputed Punjabi Brahmin family in the Chhattisgarh state, Apurav Degan’s passions and interests were considered far from normal in his family. While his grandfather, Late Dr. JK Degan was a well-known homeopath physician in the state. His mother, father, and elder sister are also dedicated specialists in the medical field.

    Apurav Degan’s father, Dr. Rajesh Degan is an acclaimed and well-versed ear, nose, throat, and other diseases specialist doctor in the state of Chhattisgarh. His mother, Dr. Sangeeta Degan is a specialist doctor for anesthesia. Both his parents are also senior officers at a high post in the Government of Chhattisgarh. His elder sister, Dr. Akansha is also working in the medical college.

    Everyone in Apurav’s family aspired him to become a doctor. Although Apurav passed the SSC exam in BioScience, his passion and love for acting convinced him that acting was what he wanted to do over everything else. So, even though his family wanted him to enrol in a medical college, his heart and mind resided in the acting world. Today, his immense passion for acting and his hard work in the field has helped him bag many awards and also make a name for himself in the industry.

  • How color impacts your purchase decisions? – Primex News Network

    How color impacts your purchase decisions? – Primex News Network

    March 30: No matter how much people give credit to their purchase decisions based on their strictly selective choice, independent of any condition, color of a product or a brand greatly influences consumer buying decisions. Colors have the power to evoke emotional responses in people. Not only this, colors convey the essence of a certain product or a brand. Moreover, human brain prefers the stuff that is easily seeable, understandable, and invokes positive feelings. Not only the product purchasing but also the timing of purchase is influenced by the colors that brands use to create a sense of urgency. For example, red color is associated with urgency, excitement and movement.  Red is also the color that stimulates appetitive thus triggering our dopamine response. That’s why, brands use big red logos for introducing clearance sales and discounted deals in order to attract people to call to action. Impulsive buying is also triggered by red color, states an article written by daily mail.

    Knowing about the color spectrum can render market practitioners better equip to make smart decisions about the visual elements of their products, brands or website logos. For example, blue color is universally accepted to be a color of peace, calmness, rational decision-making, trust and credibility. Blue is widely used in formal settings; however, it is never seen to be used where urgency and unsound decision making is required. On the other hand, red color, sharp as it is, increases heart rate, creates passion and fervor and sets the tone for urgency. The logos of McDonalds’ and coca-cola use red hues to catch attention and cause immediate decision-making. Green, the color of nature develops purity, calmness and wards off depression and stress. Marketers use this color to make customers feel at ease. Yellow grabs attention and orange creates feelings of excitement, joy and creates urgency. Tara Hornor, a creative content expert, elucidates the importance of right color combinations to invoke the feelings in targeted customers’ right according to how marketers want it. That is because customers perceive colors as associated with positive or negative traits. A combination of red, orange and yellow is said to create a warm aura that appeals more to impulse buyers. Likewise, a combination of light blue, navy and pink results into a calm and well-thought-out decision making in buyers who prefer budget friendly products. Nevertheless, if a product or a brand found unappealing or aesthetically unpleasing, the customers or traffic would diminish in no time. There are scholars like Akshat Jain, Research Scholar, Indian Institute of Technology Delhi, working on this area.

    Aesthetics and color play an important role in consumer attraction to a specific brand. Poor aesthetics and color may render a brand completely unattractive for customers thus setting the tone for business success or failure. According to KISS metrics, a popular web analytic startup, 93% of consumers get affected by the color while purchasing a product. Moreover, recognition of a brand is also associated with brand color. Color psychology “affects behaviors and perceptions” states Gregory Ciotti in an article published online. It creates an impression in the minds of buyers either positive or negative. Color psychology also ensures the predictability or uncertainty of consumers’ preference of a certain brand or a product. According to a survey, 85% of consumers buy product due to its color. The importance of color can be deduced from the fact that even without a single word, colors convey messages of freshness, youth, peace, anger and other advantageous factors.

    Brand needs to break through the competitive market to gain consideration and more importantly – customers. Recognition of a brand highly depends upon the color associated with a specific brand. Product color or product packaging can ignite the interest of customers. A research article The role of Package color in Consumer Purchase Consideration and Choice finds out that in retail store designs, blue color is well liked and preferable by the customers than the red one. The study also uncovers that any highly saturated color, such as red, is exciting and arousing for customers. Inevitably then, the relationship between marketing tricks and our sense of sight is so well-woven that it is the reason for great industry achievements and successes.

    Although the choice and liking of a color can be highly subjective, nevertheless, certain colors can be preferred by a people of certain age groups. Older adults mostly prefer unsaturated and unstriking color combinations while younger adults prefer bright and striking shades that make them look fervor and full of energy. Likewise, females prefer bolder color while male prefer sober shades. These preferred color choices can be taken into consideration by marketers to make appropriate color schemes in order to maximize sells to potential customers. To conclude, colors influence the personality of a brand. Therefore, it is inevitable to match the colors with brands or products to portray the kind of personality or aura that marketers want, which in turn, can set their business for success.

    “This article has been written by Akshat Jain, Research Scholar, Indian Institute of Technology Delhi. Scholar is a graduate from BITS Pilani and pursuing his research studies in the field of Psychology and Neuroscience.”

    Profile landing page link:

    https://www.instagram.com/jainakshatofficial/

    https://twitter.com/writer_akshat

     

  • NPC Announces Best All In One Printers for Businesses in 2022 – Primex News Network

    NPC Announces Best All In One Printers for Businesses in 2022 – Primex News Network

    NPC’s offering of first in class All In One printers

    India, March 29: National Printing Centre (NPC) LLC announces the best All In One printer for scanning, copying and printing documents and photos in 2022. Being one of the leading office equipment companies in the Middle East, NPC understands that All In One printer come in various sizes, capabilities and price ranges. After thorough research of the best AIO Printers in the market, NPC has compiled a list of the top AIO printers that best fit the printing needs of businesses in 2022.

    Mr. Aldo Abi Aad, General Manager at National Printing Centre LLC, said, “For the convenience of everyday users, we have simplified the challenge of selecting the right printer based on various functionalities like printing & copying speed, scanning resolution, wireless connectivity (Wi-Fi), Fax & Email capabilities, ink/toner replacement costs, automatic document feeder, etc. We have handily categorized our list so that you can zero in on the best All-In-One printer that meets your personal or office needs.”

    Best InkJet AIO Printer: Epson WorkForce Pro WF-C579RDTWF

    With a speed of 24 ppm, Epson WorkForce Pro WF-C579RDTWF can deliver roughly 3,000 pages per month and scan in sharp and vibrant 1,200 x 2,400 dpi resolution. Along with built-in security, it also offers connectivity and sharing functionality with the printer and scanner via a USB cable, wired Ethernet, or Wi-Fi networking.

    Best Color Laser AIO Printer: HP LaserJet Pro M479fdw

    Designed for higher capacity printing needs, the HP Color LaserJet M479fdw offers full-colour printing, a flatbed scanner, fax, and a photocopier with two-sided printing. This all-in-one printer has a built-in, 4.3-inch touchscreen display, wireless printing capabilities, Wi-Fi and Bluetooth wireless connectivity as well as USB / Ethernet wired connectivity.

    Best AIO Printer for Photos & Graphics: Canon Pixma TR8620

    The Canon Pixma TR8620 is the best inkjet printer for printing excellent-quality photos with good detail and vibrant, decently accurate colours. It uses five ink cartridges, with two types of black: one for documents (pigment-based) and the other for glossy photo prints (dye-based). It has other multifunctional printing features as well like a duplexer for two-sided printing, a flatbed scanner with a good scan resolution, an ADF, built-in fax and the ability to print directly from SD cards.

    Best AIO Printer for a Small Office: Epson ecoTank Pro L15180

    Epson ecoTank Pro L15180 is a robust multifunction printer with a 25 ppm print speed, a 5,000 page monthly duty cycle, a higher-than-average scanning resolution (1,200 x 1,200 dpi), low-cost colour prints, high-capacity ADF, and full-duplex printing. It is the perfect combination of paper handling capabilities, high-grade features and affordability for small offices.

    Best Overall: Epson WorkForce Pro WF-C878RDTWFC

    For the best all-rounder machine, NPC recommends the Epson WorkForce Pro WF-C878RDTWFC. It is an A3/A4 capable machine with a recommended monthly printing capacity of up to 10,000 pages per month, 25 ppm print speed in B&W and 24ppm in colour and it can churn out pages in super sharp 4800 x 1200 dpi resolution. It also has a built-in colour scanner with scan to email functionality, a built-in fax module, and a Wi-Fi card that would be a good fit in virtually any office environment.

    Established in 1969 by the late Mr. Adel Abi Aad, NPC is one of the leading players in the Office Automation industry. With a combined staff of over 50 professionals and a client base of over 3,000 satisfied customers, NPC sells, services and supports Faxes, Photocopiers, Scanners, Printers, Multifunctional Printers, Wide Format Printers, Large Format Printers, Finishing Equipment and IT Solutions from world-renowned brands such as Epson, Rowe, Samsung, HP and Canon among others.

    For more information about National Printing Centre (NPC) LLC and its complete range of products and services, call +971-4-2545074, email: [email protected]