I Am Bhojpuriya

Category: Press Release

  • Rotary District 3141 Commences the Year with a 25 Lakh Fruit Tree Plantation Project by Rotary District Governor Rajendra Agarwal

    Seen during the inauguration of GML, from left to right: Rtn. Dipesh Thakur, President –RcPalghar, Rtn. Rakesh Mishra, Chief Coordinator of Palghar Project,  Rtn. Mayank Gandhi, Project Partner from NGO Global ParliPalghar, DG Rajendra Agarwal, Rtn. Akshay G. Mehta, Avenue Chair and Rtn. SnehaPathak, Past President – Rc Queen’s Necklace

    Mumbai (Maharashtra) [India], July 15: A Dream Project of 25 lakh fruit tree plantation has been taken up by Rotary District 3141 under the leadership of Rotary District Governor (DG) Rajendra Agarwal in the Rotary Year 2021-22, which began from 1st July 2021.

    On July 4, 2021the fruit tree plantation project was inaugurated at Wada (Dist. Palghar). DG Rajendra Agarwal and project partner Mayank Gandhi, Hon. Rotarian from Rc Bombay West were the Chief Guests. The event was attended by over 150 Rotarians and family members from Mumbai and Palghar areas. Rotarians from Palghar District BhagwanPatil and Dipesh Thakur have been working on this project and coordinating with all the farmers for the last six months.

    The event started with a detailed overview of the project being given by Avenue Chair Akkshay G Mehta. He also shared how this project can become the base for multiple other projects that Rotary Clubs can take on in the future, such as in the areas of Education, Health, Nutrition, etc. He reminded the audience of the target of getting each Rotarian to sponsor at least 1 acre of fruit tree plantations, RC Sobo committed to sponsoring 108 acres on the spot.

    This was followed by the motivating address by Chief Guest Mayank Gandhi sharing his passion for Changing India for the better.

    Finally, DG Rajendra Agarwal took center stage and shared his passion& dream for the project and how it will also support the 7th Area of Focus for Rotary – Environment.

    This was followed by the inauguration of the solar pump (sponsored by RC Bombay West) at a very scenic spot in Wada. Next to the Solar pump in Wada was the farm where the Sapling Plantation event took place.

    The Fruit Tree Plantation project has multiple benefits:

    * The income of farmers goes up by a minimum of five to six times. Farmers and in turn villages become prosperous.

    * The pain of displacement from their own homes, moving to urban areas, and living in slums is avoided.

    * Other industries like making jams, juices, etc are made possible.

    * Export opportunities can also be explored.

    The Fruit Tree Plantation Project was a joint project of Rotary District 3141 and Global Parli, Palghar. The Lead Club to the project was Rc Queen’s Necklace, Mumbai.

    The Supporting Clubs for the project were Rc Boisar – Tarapur, Rc Palghar, Rc Manor & Rc Wada. Lunch was sponsored by Rc Mumbai Harmony.

    www.rotarydist3141.org.in

  • Bushra Mahdi appointed as the Brand Ambassador for Tetra Pay International in the GCC and MENA region

    • Bushra Mahdi is appointed as the brand ambassador for Tetra Pay International INC for the countries in the GCC and the MENA alliance of nations.
    • Leading Instagram influencer, Bushra has over 299 thousand followers on her Instagram page making her a youth icon
    • She is also the founder of Red Films, owing to her passion for cinema and her knack of giving back to society.

    Mumbai (Maharashtra) [India], July 10: Tetra Pay International INC proudly presents Bushra Mahdi as the brand ambassador to represent the GCC and MENA countries. Bushra is one of the most well-known influencers on Instagram having an extensive follower base of more than 299,000 followers. Bushra has worked extensively with several of UAE’s esteemed organisations which includes the ministry of Interiors and Security Media of Abu Dhabi. Bushra has played several key successful roles in both executive leadership and business ownership. Bushra is currently hailed as a leading influencer in the Lifestyle, Fitness and Health niche, making for a strong face to represent Tetra Pay International and its newly introduced TPAY tokens.

    A keen film buff, Bushra has always been inspired by films and believes it has the power to transport the viewers in a different reality, making for a much inspirational platform. To give back to society, she also established Red Films. With the aim of delivering value by the means of a product, service, event, showcase, profile documentary or narrative, Red Films has strived to provide the right story in the right way to fulfil the ultimate goal of being heard and understood. This strive has been harvested by Tetra Pay International INC to give a new dimension and perspective to its TPAY tokens.

    Bushra will play a key role in the brand’s campaigns with Tetra Pay announcing that the association marks the beginning of a significant relationship for Tetra Pay as it looks forward to reinforcing its brand identity in the key sectors. Also, the new partnership will allow the users to better engage and see more relevant content from Bushra’s page.

    Currently conducting IEOs, TPAY tokens stand to be a multiutility cryptocurrency from the brains of CEO Highphill Mathews. TPAY tokens are built on the base of the BEP 20 BNB blockchain protocol which gives the TPAY token similar advantages and features to its parent token. The sustainability of the tokens is entrusted to renowned global business entities that audit and verify the transactions to ensure complete security and transparency at all times. With TPAY tokens, users can now make a multitude of transactions to any part of the world without involving any intermediaries to cut down any excess charges and fees on the transactions. And with the modern economy being greatly receptive to cryptocurrencies in general, several industries have started to accept cryptocurrencies as a legal form of payment.

    Owning to the huge growth of the cryptocurrency industry in recent times, it only seemed the logical step to associate with influencers to get in tune with the millennials. With Bushra at the helm of Tetra Pay International, TPAY tokens are sure to be the next big revolution in the cryptocurrency industry.

    To get more information, Visit on – https://tpaytoken.io/

  • Samurai eSports rakes Rs. 1 million prize money, Rs. 5 million in brand deals within four months

    Mumbai (Maharashtra) [India], July 7: Mumbai-based Samurai eSports, a young company taking baby steps in the world of gaming, has got off to a dream start. The company, founded with the vision of creating successful teams across various gaming formats, has raked in Rs. 1 million in prize money and Rs. 5 million via brand deals in just four months since it came into existence.

    The eGaming industry, though not new in India, was off to a relatively slow start in India, but it received a massive boost because of the COVID-19 pandemic as it forced millions of people indoors for several months. India ranks 16th in the global eSports landscape with annual revenue of an estimated Rs. 1.17 billion, but it is way behind the industry’s size in countries like China, the US, Japan, Korea, etc. Still, looking at the country’s demographics and a largely young population, the eSports segment is on the verge of a breakout and enter a phase of exponential growth.

    The company’s team emerged the winner in the SKWAD Valorant Open, Lenovo Intel Valorant Open, and Gameon Valorant Tournament, and the Esportz Premier Series Qualifier #3. The team secured the second position in the Rooter Rise of Legends Tri-Nation Tournament involving India, Sri Lanka, and Bangladesh, the Yuvin Community Cup Season 3, and SKWAD Invitational Season 2. Samurai eSports finished third in the Lethal Esports Invitational Season 1, AORUS x AMD Pro Series Valorant, and Penta Esports Valorant Invitational.

    In addition to the prize money, Samurai eSports has also notched up nearly Rs. 5 million as brand revenue. The phenomenal performance has placed Samurai eSports in the top three earners among gaming companies in the country in this period.

    “The team comprises some excellent gamers and has performed beyond expectations. We are confident the team will continue to improve its performance and come up with even better results in the coming tournaments,” says Samurai eSports founder Atif Kazi, who is also known as Samurai.

    As eGaming grows further, the company aims to open new avenues and offer fresh opportunities to aspiring gamers. The company’s focus is on scouting for good players and training them to help them ace their play. Another noteworthy development at Samurai eSports is the inclusion of former TSM Entity and TSM FTX player Sid Joshi. Sid is known as an esports manager with a golden touch, and his association is expected to help the company create new records and achievements.

    “We have bootstrapped this company and invested time and energy to find the right gaming talent to build a robust production team. The team is now helping us build notable teams across various eGaming formats nationally and internationally,’ says Premal Mehta aka TrAnZ, CEO, Samurai eSports.

    Some of the noted players onboard Samurai eSports include Shobith Rai aka TbOne, Nishaant Williams aka Willy, Kaashvi Hiranandani aka Kaash, Mahek Syed aka Mizo, Simar Sethi aka Psy, and Karan Mhaswadkar aka Excali.

  • Samurai eSports rakes Rs. 1 million prize money, Rs. 5 million in brand deals in four months

    Mumbai (Maharashtra) [India], July 7: Mumbai-based Samurai eSports, a young company taking baby steps in the world of gaming, has got off to a dream start. The company, founded with the vision of creating successful teams across various gaming formats, has raked in Rs. 1 million in prize money and Rs. 5 million via brand deals in just four months since it came into existence.

    The eGaming industry, though not new in India, was off to a relatively slow start in India, but it received a massive boost because of the COVID-19 pandemic as it forced millions of people indoors for several months. India ranks 16th in the global eSports landscape with annual revenue of an estimated Rs. 1.17 billion, but it is way behind the industry’s size in countries like China, the US, Japan, Korea, etc. Still, looking at the country’s demographics and a largely young population, the eSports segment is on the verge of a breakout and enter a phase of exponential growth.

    The company’s team emerged the winner in the SKWAD Valorant Open, Lenovo Intel Valorant Open, and Gameon Valorant Tournament, and the Esportz Premier Series Qualifier #3.

    The team secured the second position in the Rooter Rise of Legends Tri-Nation Tournament involving India, Sri Lanka, and Bangladesh, the Yuvin Community Cup Season 3, and SKWAD Invitational Season 2.

    Samurai eSports finished third in the Lethal Esports Invitational Season 1, AORUS x AMD Pro Series Valorant, and Penta Esports Valorant Invitational.

    In addition to the prize money, Samurai eSports has also notched up nearly Rs. 4 million as brand revenue. The phenomenal performance has placed Samurai eSports in the top three earners among gaming companies in the country in this period.

    “The team comprises some excellent gamers and has performed beyond expectations. We are confident the team will continue to improve its performance and come up with even better results in the coming tournaments,” says Samurai eSports founder Atif Kazi, who is also known as Samurai.

    As eGaming grows further, the company aims to open new avenues and offer fresh opportunities to aspiring gamers. The company’s focus is on scouting for good players and training them to help them ace their play.

    Another noteworthy development at Samurai eSports is the inclusion of former TSM Entity and TSM FTX player Sid Joshi. Sid is known as an esports manager with a golden touch, and his association is expected to help the company create new records and achievements.

    “We have bootstrapped this company and invested time and energy to find the right gaming talent to build a robust production team. The team is now helping us build notable teams across various eGaming formats nationally and internationally,’ says Premal Mehta aka TrAnZ, CEO, Samurai eSports.

    Some of the noted players onboard Samurai eSports include Shobith Rai aka TbOne, Nishaant Williams aka Willy, Kaashvi Hiranandani aka Kaash, Mahek Syed aka Mizo, Simar Sethi aka Psy, and Karan Mhaswadkar aka Excali.

  • Another absolute beauty by K Raheja Corp Homes – Twin Villas in West Pune

    Mumbai (Maharashtra) [India], June 30: K Raheja Corp Homes is one of the most revered names in the real estate industry. Over the past few decades, the brand has been monumental in shaping Pune’s skyline and has delivered quite a few iconic landmarks. And now, K Raheja Corp Homes gifts West Pune a benchmark of exclusivity with its spacious 3 & 3.5 twin villas development – Orion at Raheja Viva.

    Before we talk about a plethora of amazing features Raheja Orion takes pride in, let’s first see how Raheja Viva has captured the heart of West Pune.

    Set amid the magnificent Sahyadri ranges, the scenic environs of Raheja Viva make you fall in love at the first sight. And it’s not just the acres of green and vast open spaces we are talking about. The development has an amazing set of over 2400 trees, over 60 unique species of birds, 3 degrees cooler temperature, and 94% cleaner and fresh air just reminds you of the golden old days when everything was absolutely pure and serene. While Raheja Viva floors you with its natural beauty, it also ensures you take your lifestyle a few notches higher with its wide range of lavish amenities.

    What more does Orion at Raheja Viva has to offer then, you may ask. And you will be enthralled to know, there’s indeed a lot more. Apart from an elegantly designed structure,  flawless execution of meticulous planning, and opulent interior spaces, this twin villa development will be adorned with an array of thoughtful features that will not only impress you but will effortlessly place you right ahead of the league as well.

    Let’s take a glance at a few of the amazing features here –

    • Low density living with just 26 exclusive villas – Raheja Orion inherits one of the most amazing features of Raheja Viva – a clutter-free lifestyle. So that you enjoy the bliss of exclusivity and bask in a world that’s all about you.
    • Better AQI Index – The air here is 94% cleaner* as compared to other city pockets. Isn’t that wonderful? Especially when fitness and good health are the need of the hour.
    •  Floor-to-ceiling height of over 11 ft. (3.35 sq. mts.) – Every aspect here spells sheer opulence and invites admiration.
    • Spacious Private garden – Reiterate your love for nature, make way for heartfelt conversations with your loved ones, and give your mind space it so deserves. And as you may have realized already, this is indeed a rare offering in today’s time.
    •  Sprawling terraces along with super-spacious balconies – These spaces invite you to view nature in its most beautiful form and admire sunsets that captivate your imagination with its enchanting hues.
    • An unmatched world of leisure – Orion at Raheja Viva is studded with an array of world-class, ready-to-use indulgences, which also include a lavish clubhouse*.
    • 47% less noise decibel levels* – Now this is something every city dweller has been craving, for a long time. Escape the chaos and come home to a world where you can strike a conversation with your soul, talk with the whispering winds, and embrace solitude in its purest form.

    How to reach Orion at Raheja Viva –

    Strategically situated close to the bustling Chandni Chowk, the development gives you as many as 6 hassle-free routes to choose from. Every route offers you quick connectivity to the city’s prime destinations, conveniences, and allows you to spend less time on the commute and more with your loved ones.

    If you wish to know more about these exclusive twin villas at Raheja Orion by K Raheja Corp Homes and stand out from the rest, visit: www.krahejacorphomes.com

  • Believers Church Medical College Hospital ties up with Vieroots for EPLIMO Personalized Lifestyle Management

    Thiruvalla (Kerala) [India], June 30:  Believers Church Medical College Hospital, Thiruvalla, Kerala, has become the first multi-specialty hospital in India to offer the EPLIMO Personalized Lifestyle Management solution pioneered in India by Vieroots Wellness Solutions, a health-tech startup that was launched last year amid the pandemic’s first wave.

    Vieroots was founded by the Pioneer of Indian BioHacking Dr. Sajeev Nair, a renowned wellness evangelist, biohacker, lifestyle coach, and wellness author. His recent bestseller, ‘The Making of a Superhuman’ familiarized this part of the planet with cutting-edge innovations in wellness like biohacking and personalized epigenetic lifestyle modifications.

    Believers Church Medical College Hospital (BCMCH) was founded in 2014 and is a sprawling 743-bedded hospital with several specialities and super-specialities. Noted for offering the latest medical technologies in cardiology, nephrology, oncology, transplantation, and more, this NABH accredited hospital has now become the first multi-speciality hospital to offer EPLIMO Personalized Lifestyle Management from Vieroots.

    For Vieroots, this is all about entering the mainstream healthcare community. Speaking after the launch of this tie-up at the BCMCH campus on Friday, Vieroots CEO Aditya Narayan said this is the first in a string of such tie-ups being planned with leading hospitals across India.

    Today’s launch was attended by leaders from both sides including BCMCH Manager, Rev. Fr. Sijo Pandapallil; Director & CEO, Dr. George ChandyMatteethra; Dr. Geomcy George, Special Executive Officer; and a professional team from Vieroots led by its CEO Aditya Narayan and Director & COO, Sajeev VP.

    Ten doctors at BCMCH became the first EPLIMO clients there, and a permanent EPLIMO Desk was launched at the hospital for this novel solution that geno-metabolically finds chances for 200 lifestyle diseases and keeps them at bay through personalized lifestyle changes.

    Lifestyle diseases get their name from the simple fact that they are often triggered by lifestyle factors like overeating, inactivity, sleep loss, stress, pollution, smoking, alcohol, etc. Even when there are underlying genetic factors behind almost all such diseases, the trigger is often a faulty lifestyle that causes metabolic disorders that aggravate these lifestyle diseases.

    There are over 200 such common lifestyle diseases like diabetes, high blood pressure, cardiovascular diseases, cancer, dementia, COPD, Alzheimer’s, Parkinson’s, etc, which are the biggest killers every year. In fact, each of the Top 3 killers – Diabetes, Cardiovascular Diseases & Cancer, takes more lives than Covid-19 annually.

    If faulty lifestyles are the triggers, it is only common sense that comprehensive lifestyle modifications can prevent the genetic triggers from getting pulled. This has been not just an assumption but a scientifically validated truth from numerous studies. While the medical community is well aware of this, including lifestyle modifications is not part of a hospital’s core activity as their hands are already full with treating people who have already developed such diseases.

    In the developed world, especially in recent years, hospitals have started delivering lifestyle modification counselling and services also, as medical insurance companies cover lifestyle modifications too. Medical insurers there do even more, like the highly effective weight loss incentive, in which a special discount is provided on insurance renewal if the client loses 7-10% of weight a year. It will take time for such ideas to be implemented in India. With this tie-up, Vieroots has initiated a new dimension of World Class Health care in India.

    Meanwhile, Vieroots on its own had pioneered Personalized Lifestyle Management in India last year by launching EPLIMO, which runs genetic and metabolic assessments of each client to detect geno-metabolic chances for developing any of the hundreds of lifestyle diseases, and suggests Personalized Lifestyle Management spanning diet, nutrition, supplements, exercise, yoga, meditation, stress management, etc to keep such lifestyle diseases at bay. This next-generation technology which is available in only a handful of developed countries will be available from Believers Church Medical College Hospital from now on.

  • Community Engagement is Essential to Promote Vaccination

    Awareness is the key to defeat COVID-19

    New Delhi [India], June 29: As India is recording daily huge drops in the number of active cases; the fear of the third wave is still inevitable. It is a noble idea to get the whole country vaccinated as soon as possible and secure the whole nation against unprecedented circumstances.

    Following a surge in infections that killed hundreds of thousands, NGO groups are spreading the word about receiving COVID-19 shots to India’s poor and old, and transporting some to vaccination centers in rickshaws and cabs.

    The Gunjan Foundation, which provides free education and humanitarian work to underprivileged and orphaned children, has concentrated its efforts on poorer neighborhoods, where many people lack even basic knowledge about immunizations, according to the organization.

    “We found out that a whole lot of people above 60 weren’t even aware that they could vaccinate and protect themselves. To promote awareness we have been sharing links related to vaccination drive through our social media so they know how and where to get vaccinated,” Founder and MD, Gunjan Foundation, Sushma Singhvi said.

    “The Central government has begun the free vaccination for all campaign for every Indian and I believe the biggest beneficiary of this phase of India’s vaccination drive shall be the poor, the middle class, and the youth of the country. I request every citizen of India to get vaccinated. Together we will defeat Covid-19. We have been counselling parents of the children of our school to get the vaccination; we are in talks with the local RWA and plan to let them use our school premises as a Vaccination Centre. We have ensured that our personal and official staff faces no difficulty in getting their jabs,” she added further.

    Sawan Karan Giri

    Moreover, prominent celebrities and influencers in the entertainment and sports industries, including singers and athletes, have already received their first corona vaccination shots. Sawan Karan Giri, a singer from Bihar, received his first dose of the vaccine and shared photos from the vaccination centre with his admirers, urging them to be vaccinated as well. Despite the fact that his account was hacked and he had to deal with the consequences, he believes that all public figures may use social media to steer their particular communities in the path towards vaccination. Karan has millions of fans on social media, and he is spreading the word about the need of being vaccinated and staying protected from the deadly coronavirus. @sawankarangiriofficial is Karan’s new Facebook page.

    Karan’s most common form of community participation is organising vaccination awareness camps, as well as visiting vaccination centres to motivate and thank people for choosing to be vaccinated. Other celebrities too are teaming up with non-profit organisations to help COVID19 patients and cure them, with a focus on those who are hesitant to obtain the vaccine. A door-to-door COVID-19 vaccination campaign is not practicable, according to the government, due to the risk of contamination and wastage. As a result, it plays an essential part to use social media to encourage people to be vaccinated.

  • “Shuddhi Ayurveda” focuses on the holistic improvement of human health

    Zirakpur (Punjab) [India], June 30: The medicating effects of Ayurveda have been well known over the decades. It has been one of the most effective medical alternatives that originated in the Indian subcontinent and slowly moved to the world for its healing power. However with time, as several new contemporaries have come to the market, Ayurveda has suffered several setbacks from the audience. Thus, the founder of the Ayurveda brand Shuddhi Ayurveda, Guru Manish has urged a high-end committee to reorganize and promote India’s own medicinal herbs, which have been the ‘cure’ when several other remedies have failed.

    Guru Manish Ji founded Shuddhi Ayurveda years ago with an aim to giving aid to people through natural medicine. Just like the meaning of the word “Shuddhi ” is organic or pure, it is claimed that all the products of this Ayurveda brand are made with such natural ingredients. Old therapies were studied for years and the medical potions were restored before the creation of this brand. Shuddhi Ayurveda is an ISO 22000 approved brand and has also all the relevant certifications from FSSAI, FDA along WHO-GMP. The brand also suggests that its aim is not only to keep the body physically fit or away from physical diseases by fighting and detoxifying unwanted elements but it has a greater holistic approach to it. Shuddhi Ayurveda’s purpose is to keep the body, mind, and soul in peace by applying the essence of the ancient Vedic methodologies. Another reason for the company to use shudh (organic and natural) products is the development of the body’s power of adaptability without any side effects. The founder of Shuddhi Ayurveda also says that natural products have been designed through a comprehensive procedure that will give the users a good “ayu” (life expectancy) through Veda (natural sciences).

    The human body gets easily exposed to a variety of germs, pollution, and other viruses. With the right advice and right use of these ayurvedic products, a proper and disciplined lifestyle can be easily maintained. Shuddhi Ayurveda believes that the brand has the ability to detoxify the human body by flushing out remnants from all its organs. It has well researched and Ayush-approved medicines that are proven to be beneficial for immuno-power and also to act as a formidable shield against different diseases. According to the founder, thus a judicious mix of Ayurveda, yoga, and naturopathy has the required propensity to keep ailments at bay by strengthening the natural immunity of the human body to fight pathogens.

    Shuddhi Ayurveda has more than 160 clinics across India with the corporate headquarters located near Chandigarh in Zirakpur, Punjab.  Guru Manish aims to spread his work more across the country, as many people these days are prone to various artificial and malicious remedies which have only harmed them. He thus wants people to know and educate about the goodness of Ayurveda. Besides, the ayurvedic products are also cost-effective and are affordable. These are all the many reasons that Shuddhi Ayurveda founder Guru Manish has called for the organisation of this committee. He believes it should be a collective effort that should be implemented for public wellness.

  • Online shopping platform ‘Jyo Shop’ dominates the global markets with its old school hand-embroidered products

    Mumbai (Maharashtra) [India], June 30: The different brands from different industries demand modern timelessness in terms of art and creativity. However, nothing beats the essence of preserving a country’s heritage and taking it on a global level. Bringing the ancient heritage of India with its exclusive hand-embroidered products, the online shopping brand ‘Jyo Shop’ has designed various fashion accessories and apparel that are a treat to everyone’s eyes. The founder of Jyo Shop, Jyoti Das, is an alumnus of the National Institute of Fashion Technology.

    Jyoti has also learned Gemmology from Belgium. The online shopping portal is a reflection of her artwork that has got an aesthetically universal appeal from one and all. With some of the finest designs, the products designed by the artisans are kept in mind with the persona of a woman coming from different walks of life. The exquisite fashion brand has the vision to create a global market of ancient hand-made and sustainable products for women.

    After conquering the market in India, ‘Jyo Shop’ has eventually taken itself on a global scale. The outlets of the brand are located in different destinations of the world including Monaco, Cannes, Paris, and Milan. With its quirky and creative designs, ‘Jyo Shop’ is creating a rage on an international level. A majority of the pieces and designs are timeless, and the artwork says it all. In simple words, the artisans working for the company are redefining what vintage exactly looks like in this modern era.

    Today the fashion brand has more than 200 artisans who are working towards bringing the best designs of ancient India. Moreover, the eco-friendly products have got higher sales in some parts of Europe and the USA. Staying in the race with the time, ‘Jyo Shop’ has been coming up with a limited-edition collection for its clients. Besides its collection of shawls and scarfs during the occasion of Father’s Day, the brand recently unveiled Corsica Dress, Summer Harmony Set, Alaina Swing Dress, Multi bead Cuff, and various other accessories. To have a glance at the beautiful collection, one can find it on its official website www.jyoshop.com.

  • Cygni Energy and Attero Join Hands for Responsible Recycling Of Lithium Batteries

    New Delhi [India], June 30: In line with the vision that the essence of circular economy is to redefine the way we consider growth, Cygni Energy has now joined hands with Attero, a leader in responsible recycling, for their Lithium battery recycling. The recycling of EV and ESS batteries helps in the conservation of natural resources and prevents pollution. It also saves energy spent on refining virgin materials and reduces greenhouse gas emissions.   The Li-Ion battery in the energy storage and EV market in India is expected to be over 50GWh in the next 5 years. The company aims at creating awareness amongst the users and encourage them to dispose of the used batteries responsibly.

    Speaking on the occasion, Venkat Rajaraman, Chief Executive Officer, Cygni Energy, said, “At Cygni, we are rethinking energy with game-changing battery technologies. We believe our Energy Storage systems will be a key part of the future of transportation and the electric grid.  Cygni has so far powered over 75MWh of ESS batteries and over 10,000 EVs through its Li-Ion batteries.  This partnership with Attero is aimed at reusing and recycling the EV and ESS Li-ion batteries after their end-of-life thereby ensuring sustainable handling of those materials”

    Nitin Gupta, Attero’s Chief Executive Officer, said, “Attero with its globally patented Li-Ion battery recycling technologies is proud to partner with Cygni, a leader in energy storage, to ensure that end of life batteries generated by Cygni and its customers are recycled in the most environmentally friendly & sustainable manner. This partnership will go a long way in ensuring that critical battery materials like Cobalt & Lithium are extracted through Attero’s globally best Urban Mining technologies and enable a robust circular economy in India. We are delighted to join hands with Cygni.”

    “As Electric Vehicles emerge, the usage of Li-Ion batteries will explode. It will be catastrophic if these batteries are thrown away into waste after their usage. Recycling will help India recover the materials like Lithium, Cobalt, Manganese, and Nickel, used in these batteries as India has very little of these. I am glad that Cygni, a leading manufacturer of Li-Ion Batteries and Attero, one of the best in near-effluent free Li-Ion battery cycling have tied up. They need to ensure that every battery is recycled after usage” said Professor Ashok Jhunjhunwala, Institute Professor at IIT Madras who is advising both the companies.

    About Cygni Energy

    Cygni is India’s leading storage technology company with cutting-edge expertise in EV batteries and Energy Storage. It is focused on building alternative energy storage solutions for EVs (2W and 3W) and ensuring mass adoption of Li-ion batteries across Automotive and Energy Storage platforms.  Incubated at IIT Madras, Cygni is also a thought leader in DC architecture which is proliferating from Microgrids to Electric Vehicles and Energy Storage. It holds multiple patents in this space and has won several global accolades.

    About Attero

    Attero is a NASA-recognized urban mining pioneer with the ability to generate carbon credits by recycling and the only company across the globe to extract all metals (including electrolytes) at high purity levels and high recovery efficiency. It recovers more than 98% of all metals including cobalt, lithium, nickel, graphite, and manganese alongside others. The company follows a zero-waste approach and a completely closed-loop process, wherein it extracts metals with extremely high purity including electrolytic cobalt and pharmaceutical grade Li2Co3. Attero has the largest and most advanced waste recycling facility in India and holds more than 30 global patents for its technologies.