I Am Bhojpuriya

Category: Press Release

  • Kingston introduces new form factors to the exemplary Kingston KC600 family

    Now KC600 comes in both 2.5” and mSATA form factors using SATA Rev 3.0 interface with backward compatibility

    Price starting from INR 4300/-; Available in capacities up to 2TB.

     Mumbai (Maharashtra) [India], June 24: Kingston Technology, a world leader in memory products and technology solutions, today introduced the new form factors of the legendary Kingston KC600 SSD to take ahead the legacy of the compelling product. The Kingston KC600 SSD family now comes in both 2.5” and mSATA form factors using SATA Rev 3.0 interface with backward compatibility. It is also available in a bundle kit which provides everything one needs for a smooth and easy desktop and notebook installation and upgrade.

    Kingston KC600 is a full capacity SSD designed to provide remarkable performance and optimized to deliver functional system responsiveness with incredible boot, loading, and transfer times. TheKC600 utilizes the latest 3D TLC NAND technology while supporting a full security suite that includes AES 256-bit hardware encryption, TCG Opal, and eDrive. Now one can protect and secure the data with Kingston’s self-encrypting drive. It features read/write speeds up to 550/520MB/s1 to efficiently store your data up to 2TB2.

    Commenting on the new launch, Mr. Tejashwar Singh, India Sales Head, Kingston Technology, said “We are thrilled to introduce new variants to the exemplary Kingston KC600 SSD family. The new additions will ensure a compelling performance, and remarkable boot, transfer, and loading times. It is perfect for anyone looking for an upgrade or seamless performance in the current scenario for work from home in India. All our products embody our philosophy of ‘Kingston Is With You’, and we will continue coming up with products which are essential for our user’s journey throughout their lives.”

    In 2020, Kingston shipped over 20M SSDs globally, according to analyst firm Forward Insights. The recent launch further demonstrates Kingston’s commitment to creating the industry’s most thoroughly tested and complete range of SSD solutions, from first-time users to prosumers to data center customers. To provide a compelling and versatile experience, Kingston consistently has come up with memory as well as storage solutions across mainstream (entry), high-performance (mid), and extreme gaming (high) segments. For more information visit: kingston.com.

    Kingston KC600 SSD series is available across Kingston’s retail partners pan India and the e-commerce partners -TataCliq and Amazon.in starting INR 4300/- onwards.

  • eduVelocity Global: Overseas education consultancy guides students to best-fit universities abroad despite Covid-19 challenges

    New Delhi [India], June 26: While the ongoing Covid-19 pandemic has uprooted major business sectors in the country, genuine providers who assist overseas student applicants appear to still be thriving. Indian students continue to express their desire to pursue their “study abroad” dreams both at the undergraduate and master’s levels despite (or perhaps because of) the Covid-related challenges for the past year and a half. Surprisingly, many of them have continued to add exciting academic and co-curricular accomplishments to their resume, even in these times of unprecedented challenges, in order to ensure that they are competitive as applicants to their best-ranked programs and universities in their fields of choice.

    As an overseas education consultancy, with a 100 percent track record of success, eduVelocity has offices in Delhi and Chandigarh but works with students from across India and the world including California, Toronto, Penang, Singapore, Italy, Dubai, and elsewhere. With a collective experience of 50+ years, the entity aims to help young, bright, and talented undergraduate and graduate students find — and receive admissions and scholarship offers from — their best-fit programs at renowned universities across more than 16 different countries in order to fully realise their potential to make a difference within their chosen fields and communities.

    From engineers and computer enthusiasts to economists, industrial and graphic designers, psychologists, fashion designers and marketers, creative writers, lawyers, musicians, and so on… EV’s Class of 2021 includes undergraduate and postgraduate students with extremely diverse interest areas and backgrounds, personalities, and personal aspirations about shaping global careers for themselves. For almost 7 years now, under the leadership of Mr. Vinu Warrier who possesses more than 25 years of experience in the field of overseas education, eduVelocity has been successful in fetching excellent offers and scholarships for various programs from top-ranked universities.  Mr. Warrier was recently awarded the Best Education Counselor in 2020 at the International Education Awards (virtual), organized by KitesKraft Productions (@iesa 2020) for his outstanding work with and mentorship of students and his team.

    “I cannot think of a more meaningful way of spending our time than in helping bright talented young students finding good homes across the globe where they may fully realize their potential to make a difference in the world. I am so very proud of our Class of 2021, who have worked so hard, despite the extraordinary challenges posed by the pandemic, to secure such amazing results” said Mr.Vinu Warrier, Founder & Managing Partner, eduVelocity Global. 

    This year, even as the pandemic continues to rage, EV will graduate 102 students; 79 undergraduate and 23 postgraduate students who are waiting to enter top-notch universities abroad. The students have bagged 584 admissions offers and scholarships worth USD 5638133 (INR 392249260) from universities across India, USA, UK, Canada, Australia, France, Hong Kong, Italy, Ireland, The Netherlands, New Zealand, Spain, Sweden, Switzerland, and Germany.

    Beyond assisting in the overall admissions procedure, the various counseling services at EV enhance students’ personalities. Despite the pandemic, profile building for the EV’s Class of 2021 was successfully completed through virtual MUNs, such online events as eduVelocity Global Business Challenge (a social entrepreneurship competition), job shadowing and internship experiences, various research projects and paper publications, Massive Open Online Courses, webinars, international third party collaborations and knowledge sessions for prospective students overseas.

    The recently held eduVelocity Global Business Challenge 2021 was conducted using virtual interactions for the different rounds. High schoolers were encouraged to showcase their entrepreneurial minds and develop their knowledge and experience of enterprise. Consisting of 16 teams, the event had students competing for the top spot with innovative and sustainable business ideas along with a positive social and environmental benefit.

  • B612 adds ‘Create your own filter’ to their tools for innovation

    Influencers and users can create their own filters for “free”

     

    Mumbai (Maharashtra) [India], June 25: B612, one of the best all-in-one camera apps, has added a new feature to its arsenal of creative tools called ‘Create your own filter’. This feature allows users and influencers to create their profiles and customise filters based on their preferences. Users can create and share their filters on their profiles. Let us call users who create their own filters “Creators”. Once creators create their filters/effects they can share those with other users. Users can also follow their favourite influencers; they can also like their favourite filters in order to find those quickly for future use. The trending filters/effects (or most liked filters/effects) will be featured in “Hot Tab”. This is a whole new world of creativity and the best part is that this feature is completely free.

    Due to its theme designed exclusively for Indian audiences, B612 has been concocting highly successful filters. Users will have more creative freedom with this function, as they may build anything from a cute cartoon character to an arty graphics filter. Other amusing components in the game include a cartoon, AR stickers, bling, a hilarious frame, and makeup categories. They can adjust the tone of their content to their liking in order to capture that picture-perfect moment to share with friends and family. The unique editing features make it suitable for users of all genders and ages.
    About B612

    B612 is an all-in-one camera app that satisfies all camera needs of users and allows users to take photos in various styles, besides recording videos and creating digital graffiti. Equipped with a wide range of editing tools and built-in AR applications, it has unique features, such as various filters, makeup, beauty, trendy stickers (1500+), tools to make videos (stories, vlog, videos, bounce, etc), editing (professional editing), various ready to use editing templates, tools to make their filters or effects, tools to create music videos/short videos & more.

    About SNOW Corp

    SNOW Corp founded in 2015, is a software developing company that develops and distributes software products. The company has launched 10+ apps in various industries like the camera industry. The company produces video software, photo software, photo retouching software, and other software products and has its presence worldwide. SNOW Corp. considers India as an important market and it entered India with its B612 app around 2016.

  • Celebrating “International Creativity Day” with Pancham Da’s Music

    Raipur (Chhattisgarh) [India], June 24: Eminent futurist Dr. Jawahar Surisetti celebrates International Creativity Day on 27th June with 10000 school and college students teaching creativity for life through the music of RD Burman.

    On the occasion of the 82nd birth anniversary of RD Burman, fondly called Pancham Da, Dr. JawaharSurisetti has a series of creativity lessons for youth illustrated by the innovations in music by Pancham Da. Live on the Facebook page and YouTube channel of Dr. Jawahar Surisetti, the series of 5 creativity lessons will interact with experts who have understood, analysed, and researched the phenomenon called Pancham. RD Burman is synonymous in India as one of the most creative music directors of all time and is acclaimed worldwide for his innovations in sounds and unusual instruments for creating phenomenal music. Such is the addiction to his music that even after 40 years of his music and even after two and half decades of his death, his music is still the most heard and remixed music in the current generation.

    Dr. Jawahar enumerates that creativity is one of the 21st-century skills mentioned in the National Education Policy (NEP2020) which will increase employability and entrepreneurship skills in youth. He also feels that music is one of the most loved and effective ways to teach creativity. And who is better than the maverick music director Pancham Da’s work to illustrate the life lessons in creativity. Dr. Jawahar has more than 1433 talks worldwide to large audiences. He has earlier done a series called “Management Matinee,” which used Bollywood movie scenes for business lessons in the premier institutions like IIMs.

    From the eve of Pancham Da’s birthday, which is the late evening of 26th June running into 27th June, “Creativity Lessons with Pancham” will have Dr. Jawahar Surisetti with the likes of Brahmanand Singh, the creator of the award-winning movie ‘Pancham Unmixed’, Chaitanya Padukone, the Phalke awardee film journalist who spent 10 years with Pancham watching him closely, Madhav Ajagaonkar popularly called Maddy, an acclaimed music director who is an avid researcher of Pancham’s music, Akul Raval, the percussionist with 105 innovations to his name inspired by Pancham and Prashant Das, a self-taught flutist who has released a book on 50 Burman songs with notations.

    About Dr Jawahar Surisetti

    Dr. Jawahar Surisetti is a TED speaker, Advisor to the Government, and an innovator who has been awarded the NYT Da Vinci Innovator Award and has been listed by leading daily Indian Express as one of the top Indians to watch out for in the list that includes Yogi Adityanath, Kamal Hassan and Anirudh Ravichander.

    Watch the live event on the links below:

    Facebook: https://www.facebook.com/dr.jawahar

    YouTube: https://youtube.com/channel/UC_lxeLNJNzCnQ3jy2rsCy9w

  • Pendown Press launched a new health book “4-Hour Rapid Fat Loss Method”

    The motive behind Dr. Priti Nanda Sibal’s book is to serve humanity in a sincere way

    New Delhi [India], June 24: An exciting new launch by Pendown Press is all set to revolutionize the way people view health and fitness. The “4-hour Rapid Fat Loss Method” by Dr.Priti Nanda Sibal is a life-altering offering meant for all those desirous of living a joyous and vibrantly energetic life through a fit and healthy body.

    This book lets its readers into a simple but often overlooked secret that they can enjoy life only when they are entirely fit and that extra fat is the main culprit that de-shapes their body and keeps it from being healthy.

    “4-Hour Rapid Fat Loss Method” is practically beneficial because the author has addressed the root causes of obesity and given the readers easy-to-use strategies and diet plans to attain their optimal fat percentage. The book is unique because it teaches readers how to attain this goal and shares practices to maintain and sustain the same throughout their lifetime to live a fat-free, healthy, and vigorous life.

    Dr.Priti Nanda Sibal, the author of 4-Hour Rapid Fat Loss Method, has said, “Only if you are healthy, you can enjoy beautiful moments with your family and friends and have meaningful relationships throughout life and only if you have health, can you earn and enjoy money, but vice versa is not possible.”Therefore she has authored this book with the sincere desire of serving humankind.

    Mr. Dinesh Verma, Founder, Pendown Press, while stressing the importance and need for this book, says that “Obesity is an issue with which a good number of people are struggling. They keep running from here to there to get rid of it but without any results. Therefore the book ‘4-Hour Rapid Fat Loss Method’ will serve as a boon for the people who are desirous of living a happy and energetic life through a fat-free and healthy body.”

    The author, Dr. Priti Nanda Sibal, MBBS (USA), is a medical doctor by profession with expertise in Functional Medicine. Thus all her submissions in this book are based on her practical knowledge and vast experience of the subject.

    Pendown Press is committed to helping humanity by spreading the vital message of this book far and wide to the maximum number of readers possible to have a lasting impact on their lives and help them live a healthy life by shedding their excess weight.

    About Pendown Press:

    Pendown Press is an independent publishing house functioning under the dynamic leadership of Dinesh Verma, the publisher of this Life-altering book mentioned above.  Besides being a publisher, he is an eminent author, publishing coach, and social worker of repute. Some of his books have been selected by the Government of India to be displayed at various International Book Fairs globally. Being a compassionate and ambitious publishing coach, he is engaged in transforming the lives of millions of people by inspiring them to convert their thoughts into books. Recognizing his meritorious works, he has been conferred with several awards and is often appreciated with heartfelt testimonials from people whose lives he continues to impact.

  • Kingston introduces new form factors to the exemplary Kingston KC600 family

    Now KC600 comes in both 2.5” and mSATA form factors using SATA Rev 3.0 interface with backward compatibility

    Price starting from INR 4300/-; Available in capacities up to 2TB.

     Mumbai (Maharashtra) [India], June 24: Kingston Technology, a world leader in memory products and technology solutions, today introduced the new form factors of the legendary Kingston KC600 SSD to take ahead the legacy of the compelling product. The Kingston KC600 SSD family now comes in both 2.5” and mSATA form factors using SATA Rev 3.0 interface with backward compatibility. It is also available in a bundle kit which provides everything one needs for a smooth and easy desktop and notebook installation and upgrade.

    Kingston KC600 is a full capacity SSD designed to provide remarkable performance and optimized to deliver functional system responsiveness with incredible boot, loading, and transfer times. TheKC600 utilizes the latest 3D TLC NAND technology while supporting a full security suite that includes AES 256-bit hardware encryption, TCG Opal, and eDrive. Now one can protect and secure the data with Kingston’s self-encrypting drive. It features read/write speeds up to 550/520MB/s1 to efficiently store your data up to 2TB2.

    Commenting on the new launch, Mr. Tejashwar Singh, India Sales Head, Kingston Technology, said “We are thrilled to introduce new variants to the exemplary Kingston KC600 SSD family. The new additions will ensure a compelling performance, and remarkable boot, transfer, and loading times. It is perfect for anyone looking for an upgrade or seamless performance in the current scenario for work from home in India. All our products embody our philosophy of ‘Kingston Is With You’, and we will continue coming up with products which are essential for our user’s journey throughout their lives.”

    In 2020, Kingston shipped over 20M SSDs globally, according to analyst firm Forward Insights. The recent launch further demonstrates Kingston’s commitment to creating the industry’s most thoroughly tested and complete range of SSD solutions, from first-time users to prosumers to data center customers. To provide a compelling and versatile experience, Kingston consistently has come up with memory as well as storage solutions across mainstream (entry), high-performance (mid), and extreme gaming (high) segments. For more information visit: kingston.com.

    Kingston KC600 SSD series is available across Kingston’s retail partners pan India and the e-commerce partners -TataCliq and Amazon.in starting INR 4300/- onwards.

  • BALCO embraces smart technologies to combat COVID-19 and boost productivity

    Balco Nagar Korba (Chhatisgarh) [India], May 11: Bharat Aluminium Company (BALCO), India’s iconic aluminium producer, has been one of the first companies in India to explore the field of smart technologies in its manufacturing set up to monitor assets and processes and have real-time analytics. Currently, amid the pandemic also, the company has deployed a smart combination of high-end technology and indigenous innovations to ensure the health and safety of employees while maintaining continuity of business operations. BALCO believes in being an innovation driver.

    Speaking on BALCO’s vision and manufacturing prowess Mr. Abhijit Pati, CEO and Director, BALCO, said, “The safety and security of our people and assets are of paramount importance to us. BALCO has been one of the early adopters in India to explore the field of smart technologies in its operational set-up. These investments and skills further bolster the culture of safety and productivity that we have meticulously fostered across the organization. These technologies are standing us in good stead in the wake of COVID-19. We are ensuring a future-ready organization that can sustain production against all odds for a self-reliant India.”

    For integrating smart automation in its plant operations and to cease any manual intervention, BALCO has set up end to end Digital Dashboards for real-time data and trend monitoring of Power Plant operations, ensuring digitalization of the entire process. The digital dashboard is a key driver which gives access to historical data & digitized reports and reduces downtime time, enables quick decision making and analysis without manual intervention. BALCO has also completed the integration of control rooms of the Coal Handling Plant of 540 MW and 1200 MW power plants and has established a Centralized Control Room to avoid hampering of operations in case of any emergency due to the pandemic.

    BALCO embraces smart technologies to combat COVID-19 and boost productivity

    To bolster its security system BALCO has integrated various technological advancements into its security operations which have proven to be transformational in ensuring the safety of people and asset during the pandemic. BALCO has launched an automated and highly sophisticated Centralised Security Operations Centre (CSOC) which has several cutting-edge security solutions ranging from edge-based security analytics for incident detection and response to effective management of security resources on the ground, besides enablement of intelligence collection. Deployment of CSOC enables BALCO’s Security, Traffic Safety, and Supply Chain Security functions to leverage digital intelligence and data insights for better and agile decision making.

    Mr. Deepak Sharma, Safety Officer, RK Transport and Construction (RKTC), BALCO’s logistics partner for coal handling said, “With the integration of digitalization in the traffic management system, the truck movement has become safer and swifter and there are no congestions in traffic. This initiative has brought down the downtime of vehicle movement and has increased productivity.”

    Also, to mitigate the risk of unauthorized entry due to the temporary stopping of Bio-metric entry to curb any transmission of COVID-19, BALCO has added a new feature in its Security application- Sentinel which passively fetches data from the ‘ID Card’ based through ‘NFC technology’. The application enables the user to check the real-time status (Active/In-Active/Blacklisted) of ID cards. An auto-generated email is triggered to CSOC on daily basis consisting of data of the number of ID card checked, a list of Officers who have physically checked the ID card, and generating exception reports.

    Amid the pandemic, BALCO is ensuring proper care of employees, their families, and business partners who have been affected by COVID-19. A 24*7 helpdesk has been set up by BALCO to provide support and answer queries of the community members and provide ambulance services to the people in need. The medical team has been providing daily information to patients via teleconsultation including information about medicine intake, healthy lifestyle, and symptoms. To implement social distancing at the hospital, a home delivery service of medicines for current and retired BALCO employees is being executed.

  • ISSAR Pharma Announces Out-Licensing of Its Peptide-Based NCEs

    ISSAR Pharma, the only company in India which focuses on the research and development of New Chemical Entities (NCE), is licensing out its NCEs based on peptide technology, opening opportunities for fruitful partnerships.

    Hyderabad (Telangana) [India], April 29: ISSAR Pharmaceuticals, the Pioneer in Peptide Technology and peptide drug innovation, has decided to license out their peptide-based New Chemical Entities (NCEs), with pre-IND filing and US Patent. The potential collaboration would help ISSAR Pharmaceuticals in their goal to design and deliver novel peptide-based drugs for various unmet healthcare needs of the population and making them affordable and accessible for better health outcomes.

    ISSAR Pharmaceuticals exclusively focuses on peptide technology-based research and development of New Chemical Entities (NCE) for various unmet medical needs to improve the quality of life. ISSAR uses Solid-phase peptide synthesis as the technology of choice and has the capability to synthesize custom peptides, API peptides, and cosmetic peptides at all scales within a short duration. With an emphasis on quality, safety, and innovation, ISSAR has demonstrated the ability to move products from conceptualisation to commercialisation of peptide molecules at all stages. ISSAR has several patents for potential life-changing peptide molecules lined up in their development pipeline targeting therapeutic areas such as oncology, dermatology, gastroenterology, and diseases of bones and joints.

    “We take pride in being India’s first-ever company to conduct phase-1 clinical trials and launch the first-ever indigenous peptide drug, Melgain in the market for the treatment of Vitiligo in 2004”, informs Mr. Ramakrishna Reddy Isanaka, the founder of ISSAR. ISSAR’s

    FDA- compliant state-of-the-art manufacturing facility of 62000 sq. ft., is purely into peptide manufacturing technology, located in Genome Valley, Hyderabad, India. In addition to its experience in R&D, ISSAR is equipped with the most advanced and automatic technology with expertise in the synthesis and purification of peptides, producing the highest standards of purity of up to 99.5% by continued process optimization.

    With over 25 years of experience and a prime focus in Research and Development, ISSAR’s dedicated team of experts is proud to have developed India’s first-ever peptide molecule, Melgain for the treatment of Vitiligo in 2004, which is now introduced as Novoskin® with improved properties and effectiveness. ISSAR’s commitment has also led to the development of their second New Chemical Entity called Xylentra, which is the first-ever peptide drug in the world for the treatment of burn wounds and microbial infections.

    ISSAR developed molecules for prevalent conditions in the Western world such as Inflammatory Bowel Diseases (IBD), Psoriasis, and Sepsis. Recently, an NCE for the treatment of burn wounds (Xylentra) was licensed to Viatris, formerly known as Mylan Laboratories, the USA in 2020.

    ISSAR Pharmaceuticals was founded by Mr. Ramakrishna Reddy Isanaka in 1995 with a vision to be a global leader in peptide drug discovery for improving patients’ quality of life. Before starting ISSAR Pharmaceutical, Mr.Isanaka was the promoter and director of Shantha Biotechnics in the 1980s, at a time when Biotechnology was new to India.

    His efforts in research and development led to the advancement of ISSAR Pharma as the first-ever company in India to conduct Phase-I Clinical Trials in the year 1995. Today, he has over 25 years of experience in the development of NCEs with 2 successfully commercialized products, 7 plus patents to his credit, and over 6 commercially viable products under development.

    https://issar.co.in/

  • Vertex Global Services Expands Its Operations into Nepal Nepal is the fifth country where Vertex Global Services Operates

    New Delhi [India], April 27 : Vertex Global Services, World’s 19th most innovative company announced its expansion into Nepal after being present in the US, UK, India & the Philippines with more than 700 employees.

    Vertex will be tying up with various global banks to up-skill the youth of Nepal and generate employment for more than 10,000 Nepalese in the next 5 years. Vertex is also launching BPM services in Nepal with the help of various government bodies.

    E-learning implementation in the education of Nepal can play a vital role in the improvement of the current education system of Nepal and aid in increasing the literacy rate of Nepal.

    “Back in 2016, We started Vertex with 2 people from a small garage in Miami, today we have grown to 700+ employees spread across 4 countries and now entering Nepal as our 5th location. We trust Vertex as the platform to connect aspiring Nepali students with premier education and connecting them along with the world through Digital education” said Mr. Gagan Arora, CEO & Founder – Vertex Global Services

    The company has expanded its business roots with Vertex Digital Academy eLearning and BPO/BPM with a unique solution that can bridge the gap between learners and instructors. Vertex Global Services has appointed Mr. Sanjai Agarwal as Managing Director for Vertex Nepal who carries more than 30 years of industry experience and Mr. R Ashok Kumar as their Chief Advisor in Nepal carrying more than 35 years of experience in various government ministries.

    Vertex Digital Academy aspires to make education accessible to everyone. It is not just an e-learning platform but an interactive community of learners and coaches with a fruitful exchange of knowledge and skill-based learning across the country via highly experienced Education Experts.

     “We are excited and optimistic about our operations in Nepal and are working to up-skill the best passionate and talented students which will lead to the overall growth of the country. We believe that skills development Training is important for leading the competitive advantage. The world is operating fast and rapidly transforming. New technologies are soon going to proliferate most industries, escalating the work processes and consumer expectations. To keep up with the competition, companies need to start up-skilling their staff now, so they’re still relevant tomorrow. Choosing the right soft skills training platform is key to the attainment of realistic goals and make the youth job-ready”- said Mr. Gagan Arora

    Further down the line, the company allows learners to connect with professional experts and optimize their knowledge experiences for the future. The youngsters can connect experts; parents can buy the full experience for them. It’s a rational way to find a global audience — corporates prepared to spend on up-skilling employees. The Academy has developed the core content aspect of the service.

    Mr. Vikas Arora (CFO/ Co-Founder, Vertex Global Services) said: Entering the market with this key differentiator ” Digital Education” Vertex Digital Academy will help learners to quickly equip themselves with a variety of more than hundreds of soft skill courses and make themselves job-ready for future opportunities.

    Vertex Global Services:

    NASSCOM accredited, Vertex Global Services is one of the leading Business Optimization Solutions providers globally- Ranked 19th amongst 50 most innovative companies across the globe.

    Vertex is acknowledged globally for its extensive portfolio of services such as Managed Services, HRO, Performance marketing, AI & Digital ed-tech platform, a strong commitment to sustainability and culture.

    Honored as the Best Place to Work, Vertex leverages the change to create value and shared success for its customers, people, shareholders, partners, and communities.

    As the Most Innovative Tech Company in India, Vertex’s protocol is to scale for clients by embedding customer service as a prerogative into its business workflows.

    Tags: VertexGlobalServices, DigitalEducation, MostInnovativeTechCompanyinIndia

  • In urban India, 50 million people in 15 cities have no access to safe, affordable drinking water: Report

    Clear looking water could be deceptive and detrimental to health: Warn Experts

    New Delhi [India], April 24: Healthy drinking water is very important for good health. A safe water supply ensures the health of a country, yet it is woefully under-prioritised, globally. And in India, it’s at the lowest echelon. In urban India, 50 million people in 15 cities have no access to safe, affordable drinking water, reveals a UNICEF, India report. [1]

    Healthy drinking water is arguably one of the essential commodities, which plays a pivotal role in ensuring good health as it helps channelise the metabolic processes of the body. More so, in the current COVID scenario, water helps stay healthy because proper hydration works as an important factor, helping your body fight the COVID virus. Test your water regularly for pathogens to ensure that the water you are drinking is safe.

    Know Your Water

    • The Source of water and how it is treated is very important to understand
    • Water pipelines to your homes must be well maintained
    • Local storage like over-head water tanks, water coolers, RO filters must be cleaned regularly to avoid contamination
    • The water you drink must contain the right minerals to maintain body balance

    Speaking on the essence of knowing healthy water, Ms. Manjari Chandra, Consultant Nutritional Medicine, said, “Amid the scarcity of water, it is very important to know about the purity of water available for consumption. It is often seen that people usually check if the water is clear while drinking. If it looks clean, they assume that it is safe to drink. But this is often not the case. Water looking clean might not always be safe for drinking.”

    Adding further, Ms. Chandra said, “Healthy drinking water is very important for good health. But unhealthy water that the majority of urban Indians drink to survive due to the lack of knowledge about healthy water, is equally detrimental to health. Therefore, it is quintessential for everyone especially those who are living in urban India to know whether the water they consume is healthy or not because the sources, it comes from and the way it is treated, determine its purity and safety for consumption.”

    Drinking water comes from a variety of sources including public water systems, private wells, or bottled water. However, in urban India, the majority of the population resides in private households wherein privately owned and operated sources of drinking water, such as wells, cisterns, and springs are available. But people hardly know how the water they consume reaches them. How it is contaminated during the treatment and supply stages etc.

    “The density of population in urban India is quite high and so is the scarcity of safe drinking water. Therefore, the majority of the population consumes water from privately owned water sources. In such a situation, knowing the way drinking water reaches them, turns very important considering its safety and purity. Usually, due to the hectic schedule, people living in urban India don’t notice the discrepancy in the water pipelines of their own houses, which more often causes water contamination. So, it is obligatory for an individual to have a close eye on its maintenance. There are other sources of contamination that people usually don’t pay heed to such as the water tank placed on their roofs if not cleaned at regular intervals contaminates the water stored in it,” says Dr. Prof. Sanjay Rai, Professor, Dept. of Community Medicine, AIIMS, President, IPHA.

    “Also, in urban India, Reverse Osmosis (RO) is one of the most effective water treatment processes being practised and widely used for water purification by the majority of the population. It is generally used for home water treatment to remove salts, chemical toxins, organic contaminants, dyes, pesticides, and microbes. In this process, the raw water is forced (with pressure) through a dense membrane filter that prevents the passing of impurities. Although, the Reverse Osmosis process has certain benefits such as it does not produce or use any harmful chemicals, yet water consumed after the treatment through the RO process is devoid of useful minerals. Unless minerals are added back, the RO water could have harmful effects on health. Therefore, it is very important that the water you drink must contain the right minerals to maintain the balance of the body,” added, Dr. Rai.

    In India, access to treated piped water continues to be inadequate for the majority of the population. Water from major sources like tube wells and hand pumps is also found to be unsafe as they are known to be carriers of waterborne diseases. While people blame unhygienic food for most of the ailments, waterborne diseases such as cholera, acute diarrhoeal diseases, typhoid, and viral hepatitis have caused 10,738 deaths, over the last five years since 2017. Of this, acute diarrhoeal diseases have caused maximum deaths followed by viral hepatitis, typhoid, and cholera. [2]

    References:

    [1] https://www.unicef.org/india/what-we-do/water-sanitation-hygiene

    [2] https://www.indiawaterportal.org/article/everything-you-want-know-about-drinking-wate