Category: Press Release

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New Delhi [India], February 07: Rajiv Sharma says, “The Bhagavad Gita is the ultimate guide to wisdom and leadership, and serves as the foundation for modern success literature—including principles found in Neuro-Linguistic Programming (NLP), personal development, and leadership coaching. Many of today’s most influential success frameworks, including those by Napoleon Hill, Tony Robbins, Stephen Covey, and NLP pioneers, echo the teachings of the Gita in profound ways.”

The NLP approach of Rajiv Sharma distinguishes itself because he applies the Gita’s teachings to guide leaders in their decisions and develop business strategies. His innovative methodology provides corporate leaders, executives, and entrepreneurs with the tools needed to achieve clarity and confidence and strengthen resilience in the current business environment. Professional success and business growth become possible through Sharma’s fusion of NLP technology with traditional Indian philosophies, which he provides to career-oriented professionals.

Rajiv Sharma has invested three and a half decades in professional life, during which he has educated and guided over 800,000 specialists from 52 different nations. His MARK model has transformed industrial sales enablement, leadership development, and career advancement for businesses around the world through the Mindset, Action, Repetition, Knowledge framework. Through his specialized knowledge base, Rajiv Sharma has driven positive changes across IT, banking, real estate, and manufacturing, alongside other sectors that have influenced professionals from 52 countries.

Rajiv Sharma expressed great appreciation for his position as a Top 10 NLP Global Guru through these rankings. “This achievement strengthens my dedication to providing people with effective mindset transformations through NLP principles combined with Bhagavad Gita wisdom.” The tools Rajiv Sharma teaches will transform the way people handle career change, business growth, and leadership development.

Rajiv Sharma has combined his activities as a coach and trainer with his writing career through his best-selling books Make a MARK in Life and AI-Powered Sales Success, as well as the new LeadForth: 90 Days with a Leadership Coach. Presently, he is dedicating his time to finishing his new release titled LeadForth: 90 Days with a Leadership Coach, which explores Neuro-Responsive Leadership developments. Through his writings, he provides operational guidance to practitioners who want to prosper in their careers.

Through his NLP-powered Career Acceleration Program, Rajiv Sharma invites India-based as well as international professionals to become part of his next cohort. This specially curated group functions as a training ground to teach job preparation competencies, career development methods, and Bhagavad Gita-based leadership principles. Through mentorship meetings between participants, Rajiv Sharma, and other industry leaders, participants will obtain helpful insights that propel their professional progress.

The growing need for leadership effectiveness and professional advancement makes Rajiv Sharma’s teaching a useful guide to success. His approach to merging time-tested wisdom with contemporary methods has already reshaped numerous lives while he instructs and writes for the leadership development of tomorrow’s professionals.

To learn more about Rajiv Sharma’s upcoming programs and insights, visit www.NLPLimited.com  or follow him on LinkedIn and YouTube.

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Bengaluru (Karnataka) [India], February 07: Kennametal India Limited (KIL) reported its second quarter FY25 results (ended December 31, 2024), with sales increasing year over year, while Profit Before Tax (PBT) was 3% lower over the same quarter last year.

Sales were ₹ 2870 Mn, 6% higher as compared to ₹ 2708 Mn in the same quarter last fiscal year. Profit Before Tax (PBT) was ₹ 324 Mn, 3% lower as compared to ₹ 334 Mn in the same quarter last fiscal year. Despite signs of softening in the Indian economic environment, especially the Transportation sector, overall sales were strong from both the Hard Metals and Machine Tools segments.

Commenting on the results, Vijaykrishnan Venkatesan, Managing Director, KIL said,

“While our topline grew amidst a slowing momentum in the industry, we witnessed a marginal decline in profitability over a strong base, mainly due to product mix. We continue to focus on volume growth across segments by enhancing customer value through complete solutions, innovative products and on time delivery support.”

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New Delhi [India], February 07: Karan Handa, a University Dropout, Attracts Attention with Extraordinary Achievement- It is his first job for him which is a base salary of $230,000 a year plus a bonus in which he could sit and code sitting in his apartment in India, working from India. Shared on X (formely twitter) Karan:

This post quickly went viral, bringing lots of attention to Karan’s inspiring journey. He left college and joined the 100xDevs program, where he found himself surrounded by like-minded individuals working towards the same goal. What truly drew him in was the access to Harkirat Singh, someone who had already cracked similar high-paying offers. It has sparked up a conversation of how skill-based learning and not-so-traditional education pathways can lead people to success, especially in the tech industry.

What Exactly is 100xDevs and How Are They Changing the Game?

Founded by Harkirat Singh, 100xDevs is not your run-of-the-mill coding bootcamp. The platform is for students who want to fast-track their careers in tech by learning real-world skills. The program, initially launched as an offline training initiative priced at just ₹50,000, focuses on practical coding education rather than theoretical knowledge. It has attracted students from various backgrounds, including dropouts and tier-2 and tier-3 college students.

Out of the 44 students who enrolled in the first batch, 80% received multiple job offers, and several landed up in global tech companies. The highlight? Two students bagged a 50L per year package, just months into completing the program.

The success doesn’t end there. Many 100xDevs students have landed fully-sponsored O1 visas and secured high-paying roles at top tech companies in the United States—something that has become almost unattainable for many traditional graduates.

The Secret Sauce: Real-World Skills Over Traditional Education

100xDevs differs from other educational establishments as it only focuses on skills that currently enjoy immense demand within the tech world. Instead of clinging to ancient syllabuses, the curriculum adapts to meet the changing needs of tech giants, from full-stack development to machine learning. This approach empowers students with practical knowledge and hands-on experience that employers are clamoring for. This direct focus on building skills has led to 100xDevs graduates performing exceptionally well.

A New Vision for Education: Introducing 100xDevs’ Own College

Given the success, 100xDevs is now taking their initiative to the next level. They are planning to launch a new-age college, offering a 4-year computer science program that will award students a B.Tech degree. This institution will replicate the success of the existing program by focusing on practical learning rather than traditional theory. Their objective is to prepare students for the rapidly changing tech landscape and give them skills to succeed in the global workforce.

The Future of Education: Skills Matter More Than Degrees

100xDevs proves that in terms of landing lucrative jobs in tech, skills beat the degree. Even though traditional degrees from these prestigious institutions were always on top and given more importance, 100xDevs is making it clear that if one has the right training and mentorship, he can do just as well, if not better.

For students who are looking for the best affordable courses for high-paying jobs, 100xDevs is becoming the first choice. It doesn’t matter whether you’re a dropout or a student from a tier-2 or tier-3 college; 100xDevs offers a proven path to success.

Want to learn more about how 100xDevs can change your future? Check out the following links:

• Super30 Launch: Watch the launch video here
• Learn More About the 100xDevs Program: Check out the program overview here: https://youtu.be/-eDkV9yMBF0?feature=shared

The future of education is here, and it’s skill-based.

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New Delhi [India], February 06: A heartwarming story is emerging from the small city of Patna, Bihar. Three friends are daring to dream big, armed with nothing but their passion, technology, and an unwavering belief in their vision. Their company, BookNow, is not just another ticketing platform—it’s a mission to solve the pain points that have plagued the industry for years.

The Birth of BookNow: A Dream Rooted in Struggle

The story of BookNow begins with its founder, Deepak Arya, a master’s graduate from IIT Patna. Deepak’s journey is one of resilience and determination. During his college days in 2017, he ran a website selling conference and event tickets. It was here that he first experienced the frustrations of clients and users—poor technology, inefficient demand-supply management, and a lack of innovation.

However, life had other plans. In 2019, Deepak had to sell his website due to financial struggles in his family. After graduating, he joined IT companies and MNCs, gaining valuable experience but never losing sight of his dream. In 2024, he decided to return to his roots in Patna, a city often overlooked due to its lack of infrastructure and support.

With the help of his college friends, Shubham and Navin, Deepak reignited his vision. Together, they embarked on a journey to create something extraordinary. Despite the odds, their dedication and hard work have brought them to the brink of launching BookNow, a platform that promises to redefine the ticketing experience.

What Makes BookNow Different?

BookNow isn’t just another app—it’s a solution-driven platform designed with the user in mind. The team has revealed some unique features that set it apart from the competition:

1. AI-Powered Pricing:
   BookNow uses advanced AI technology to analyze booking trends and demand for movies and shows based on location. This means you’ll never have to overpay for a movie that’s underperforming in your area. The platform ensures you get the best price for the best experience.
2. Right Audience, Right Time, Right Price:
   Imagine planning a family movie night, only to find that ticket prices are sky-high. With BookNow, you’ll receive timely notifications offering discounts for the same show. Why pay more when you can enjoy the same experience for less?
3. Pre-Book with Confidence:
   Missed out on tickets for a blockbuster movie because the theater was houseful? BookNow introduces a game-changing feature: pay a minimal, refundable amount to pre-book your tickets. No matter how crowded the theater is, your seats are guaranteed.
4. Explore Your City:
   Want to discover events and activities happening around you but don’t know where to start? BookNow’s location-based markers will guide you to the right place at the right time, ensuring you never miss out on the fun.

A Dream Worth Fighting For

For Deepak, Shubham, and Navin, BookNow is more than just a business—it’s a testament to their belief in innovation, inclusivity, and the power of dreams. While the giants of the industry focus on profits, these three friends are focused on solving real problems and creating a seamless experience for users.

As BookNow prepares to go live, the team is hopeful but grounded. They know the road ahead is challenging, but their story is a reminder that with passion, perseverance, and a little bit of heart, even the smallest players can make a big impact.

So, the next time you book a ticket, remember the story of BookNow—a dream born in the heart of Patna, fueled by the struggles of its founders, and built to make your life a little easier. Because sometimes, the best ideas don’t come from boardrooms; they come from the streets, the struggles, and the hearts of those who dare to dream.

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New Delhi [India], February 06: Singapore based technology company Linklogis International which offers export financing solution globally announced today the key leadership appointments on strategic roles to enhance its capabilities to better serve the trade corridors among India, USA and UK. Priyesh Ranjan who has vast experience in leading trade financing and Fintech business will head India operation for Linklogis International. Prior to this, Priyesh Ranjan was Senior Director, Sales & Partnership at Stenn Technologies and Vice President at Paytm.  Joining Priyesh are Sumit Bhateja as Director Global Marketing, along with Sachin Chaturvedi, Abhishek Thorat and Kshitij Patni to lead sales and business development in the region.  The leadership team with their deep global experience will focus on promoting and developing techno-business export financing ecosystem to enable companies to address liquidity challenges and strengthen global competitiveness.

India’s fast growing export market holds a great significance for Linklogis International to expand its business operation in the region. The company is projecting to gain substantial market share by offering state-of-art technology platform which will enable Indian business and entrepreneurs to meet their export financing challenges.

Mr Charles Song, Founder & Chairman, Linklogis International said: “These appointments will strengthen the growth ambition and reinforce Linklogis role as the go-to-business and technology partner for our clients in India, USA and UK.  Further, these appointments will strengthen Linklogis top leadership team with the focus to optimize its supply chain and export finance business globally. Over the next few years, Linklogis International will aim to play a crucial role in driving India’s export economy. We will offer seamless and customised trade finance solutions to merchants in India and facilitate their entry into new markets by providing financial services to buyers and exporters”, he added.

As India has transitioned to being an industrial economy, exports play a crucial role in the overall growth. India’s strategy to achieve the US$ 2 trillion target by 2030 revolves around adapting a versatile approach that involves government policy initiatives, infrastructure enhancement and a focus on the key sectors that drive these exports.

About Linklogis International

Linklogis is the world’s leading supply chain finance technology solution provider aiming to redefine and transform supply chain finance through technology and innovation. Our cloud-native solutions optimize the payment cycle of supply chain transactions, digitalise the entire workflow of supply chain finance, and enhance transparency and connectivity in the supply chain finance ecosystem, thereby supporting the real economy. Linklogis is listed in the Hong Kong Stock Exchange as the first listed China supply chain finance technology SaaS enterprise.

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Chandigarh [India], February 05: Jamaica Craft Cafe, the renowned coffee chain with successful operations in Thailand and Philippines, has marked its entry into the Indian market with the launch of its first outlet at Motia Guildford Square, Zirakpur. This significant expansion brings the chain’s distinctive coffee culture and culinary expertise to the rapidly growing Chandigarh Tricity region.

The new establishment spans an impressive 6000 square feet at Motia Guildford Square, making it one of the largest coffee destinations in the area. The spacious venue showcases the brand’s signature aesthetic, offering customers an immersive cafe experience in a contemporary setting. Located at Guildford Square, a premium commercial development, this flagship outlet represents Jamaica Craft Cafe’s commitment to establishing a strong presence in India’s evolving coffee market.

LC Mittal, Director of Motia Builders Group, commented, “We are proud to host Jamaica Craft Cafe’s first Indian outlet at Motia Guildford Square, Zirakpur. Their decision to launch here underscores our development’s position as a premier destination for international brands. This addition significantly enriches our lifestyle offerings and provides our community with a world-class coffee experience.”

Jamaica Craft Cafe is known for its innovative approach to coffee culture, offering an extensive menu featuring specialty coffee beverages, artisanal foods, and unique fusion dishes that have earned loyal followings in Thailand and Philippines. The new outlet incorporates the brand’s latest design philosophy and modern amenities, creating an inviting atmosphere for coffee enthusiasts and casual diners alike.

The strategic location on PR7 International Airport Road ensures excellent accessibility for residents of Zirakpur, Mohali, and surrounding areas, positioning Jamaica Craft Cafe to serve the region’s growing demand for premium coffee experiences. This expansion marks the beginning of the brand’s ambitious plans for the Indian market.

Visit Jamaica Craft Cafe at Motia Guildford Square, PR7 International Airport Road, Zirakpur, to experience the unique blend of international coffee culture and hospitality that has made it a favorite across Southeast Asia.

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New Delhi [India], February 5: As a busy professional, you work hard to achieve your career goals, which sometimes feel far away. Dealing with work and personal life can be tough, but an online MBA can help bridge the gap. This innovative program offers flexibility, allowing you to study at your own pace and fit learning effortlessly into your schedule. It provides a high-quality education that equips you with the skills and confidence you need to advance your career. With an online MBA, you can achieve your goals without disrupting your life.

It’s not just our perspective—Google Trends data supports this growing interest. Google Trends is a powerful tool for analyzing search patterns, clearly highlighting what people value. We have seen a 42% increase in Online MBA searches in just the last 30 days.

As Online MBA interest continues to surge globally, one thing is clear—the future of business education is digital, and professionals who adapt early will lead the way. Here’s how an Online MBA is helpful for working professionals:

• Professional Success: Business professionals have increasingly shown an interest in both “MBA for promotion” and “executive MBA benefits” search terms as evidence they understand how this degree leads to leadership opportunities and increased salaries.

• Skill Improvement: Evidence from search trends indicates that students seek business strategy courses and financial management online programs because they value practical knowledge areas such as strategic planning and marketing principles and financial expertise.

• Professional Connections: “Online MBA networking” is a trending query, demonstrating the importance of building professional connections with fellow students, faculty, and industry experts. MOC programs integrate virtual networking opportunities to help students grow their professional circles worldwide creating networking opportunities for them that traditional classrooms can’t match.

• Smart Spending: The public interest in discovering affordable MBA options has grown because students seek economical educational paths. Students can smartly spend on internet-based MBAs through MOC because these programs charge students lower tuition rates than their standard campus counterparts.

• Flexible Scheduling: More professionals are searching for “part-time MBA for working professionals”this highlights the urgent need for adaptable learning options. Online MBA students choose their own start dates, set their own study pace, and balance coursework with their careers and personal lives.

As per the data and research by MOC (My online college) below are some of the MBA specializations which are bringing change and better opportunity among working professionals.

1. Online MBA in Marketing: Learn strategies to build brand value, drive customer engagement, and develop innovative marketing campaigns in a competitive digital landscape.

2. Online MBA in Finance: Gain expertise in financial management, investment strategies, and risk assessment to excel in the dynamic world of corporate finance and banking.

3. Online MBA in Cyber Security: Equip yourself with the skills to safeguard digital infrastructures, manage cyber threats, and lead security initiatives in the digital age.

4. Online MBA in AI: Explore the integration of artificial intelligence in business, learning to leverage AI tools for data-driven decision-making and innovation.

5. Online MBA in Data Science and AI: Master the art of data analysis and AI-driven insights to solve complex business problems and make informed strategic decisions.

6. Online MBA in HRM: Develop expertise in human resource management, focusing on talent acquisition, employee development, and organizational leadership.

7. Online MBA in Pharmaceutical Management: Specialize in the pharmaceutical industry, learning to manage operations, marketing, and regulations in this critical healthcare sector.

Amongst these the top searched specializations are Online MBA in Finance and Online MBA in Marketing.

Here’s How MyOnlineCollege is Shaping the Future of Online MBA

As one of India’s leading online education search portals, MyOnlineCollege is a source of trusted online educational programs from over 50 UGC-DEB-, NAAC A ++, AICTE approved Indian universities in India. This platform enables students to find and secure admission into accredited distance education courses by providing complete listings, comparison and end-to-end assistance. An extensive learning portfolio together with strategic connections provides digital education access to all learners through over 500 available courses.

For more information, visit https://myonlinecollege.in/.

Kartar Kaur

• Marketing Consultant & Founder
• Namdhari Consultancy Service LLP
• www.ncsbharat.com

Kartar Kaur is an engineer-turned-marketer who hails from a small town in Himachal. With over 8 years of experience, she is currently consulting brands worldwide. Kartar specializes in content planning, strategy development, market research, and managing online platforms. She has worked with a range of clients, from olympic players like Savita Punia, Captain of the Indian Women’s Hockey Team, to celebrities like Kartar Cheema, Gabbar Sangroor, handling their digital campaigns. Notable brands in her portfolio include Radio Mirchi, Samsung, and Chitkara University, AIPL , HFN etc. Kartar is passionate about empowering professionals to build their personal brand digitally & also help Women Entrepreneurs to grow their business through her workshops. She has been a guest faculty at Chitkara School of Business.

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New Delhi [India], February 05: As the world evolves, certain individuals emerge as visionaries, disruptors, and leaders. These top 10 personalities from diverse fields—entrepreneurship, fitness, digital finance, entertainment, wellness, and media—are shaping industries, inspiring millions, and redefining what it means to lead in the modern age.

1. Ranveer Allahbadia: Redefining Content Creation and EntrepreneurshipRanveer Allahbadia, better known as BeerBiceps, is a trailblazer in the world of digital content and entrepreneurship. As the co-founder of Monk Entertainment, Level Supermind, Raaaz India, and BeerBiceps Skillhouse, Ranveer has built an empire that supports content creators, brands, and individuals in exploring their potential. His popular podcast, The Ranveer Show on Spotify, is a treasure trove of deep conversations with leading figures from various industries, ranging from business moguls to spiritual leaders.

Beyond podcasting, Ranveer’s YouTube channel delivers diverse content on fitness, fashion, finance, motivation, and self-development, inspiring millions of viewers worldwide. Through BeerBiceps Skillhouse, he is empowering the next generation of podcasters, demonstrating the transformative power of authentic storytelling.

Contribution: Teaching podcasting through BeerBiceps Skillhouse.

2. Yash Vardhan Swami: Revolutionizing Health and FitnessYash Vardhan Swami, the founder of TrainedByYVS, is at the forefront of fitness innovation, combining physical wellness with mental health. His unique approach focuses on sustainable lifestyles and mindset transformation, making fitness accessible and achievable for people from all walks of life.

Having mentored over 200 fitness coaches, Yash has created a ripple effect in the industry, empowering professionals to make a difference. His goal of impacting one million lives by 2025 is fueled by his dedication to science-backed fitness solutions, helping individuals achieve long-term health and happiness.

3. Arun Pandit: A Modern Visionary in Astrology and NumerologyArun Pandit, widely recognized as Astro Arun Pandit, is a Gold Medalist astrologer who has revolutionized traditional practices by integrating them with modern scientific approaches. Pandit’s expertise spans astrology, numerology, and Vastu, offering innovative solutions to contemporary challenges. His dedication to preserving ancient sciences while adapting them for modern audiences has earned him a global following.

Beyond his work in astrology, Pandit is a philanthropist, using his platform to support various social causes. His entrepreneurial journey is driven by a vision to make these ancient practices accessible and practical, empowering individuals to harness their potential.

Contribution: Teaching courses like Vastu, Astrology, and Numerology.

4. Honey Singh: A Global Music IconHoney Singh, known as Yo Yo Honey Singh, has redefined the music scene by blending Punjabi rhythms with contemporary beats. His journey from a session musician to a Bollywood sensation has made him an international star. His hits like Angreji Beat and Lungi Dance have dominated the music charts, earning him a place in global pop culture.

Despite facing personal challenges, including health issues and a publicized case, Singh remains a resilient figure, using his platform to raise awareness about mental health. As of 2025, he continues to be a dominant force in the music world, blending traditional and modern styles, and cementing his legacy as a cultural ambassador.

5. Jeet Shah: The Digital Marketing EducatorJeet Shah’s rise from a food delivery executive to a successful entrepreneur is a testament to his grit and determination. As the founder of Simpex School Private Limited, Jeet has trained over 100,000 individuals in digital marketing, providing them with tools to build successful careers.

Jeet’s educational initiatives extend beyond the classroom, with his YouTube channel and book, Coaching King, serving as valuable resources for aspiring entrepreneurs. His commitment to making digital skills accessible has positioned him as a leader in India’s growing digital economy.

6. Samay Raina: The Chess EntertainerSamay Raina has redefined chess as a mainstream entertainment form. His live streams featuring international grandmasters have brought the game closer to millions, making it fun and engaging for younger audiences.

Beyond chess, Samay’s comedy shows and online presence showcase his versatility as an entertainer. His ability to blend intellectual pursuits with humor has made him a unique figure in the entertainment industry, paving the way for a new genre of content.

7. Deepinder Goyal: Revolutionizing the Food Industry with ZomatoDeepinder Goyal, the visionary founder and CEO of Zomato, has transformed the food delivery landscape not just in India but globally. Under his leadership, Zomato has become a household name, offering innovative solutions like hyperlocal delivery and subscription-based dining services.

Goyal’s focus on sustainability has led to initiatives aimed at reducing food waste and promoting eco-friendly packaging. His customer-first approach and relentless drive for innovation have positioned Zomato as a pioneer in the food tech industry.

8. Smitaa Nair: Smitaa Nair’s journey is a powerful testament to perseverance and resilience. From battling personal struggles to founding Phoenix Vision Strategies, she has empowered over 90,000 people across 14 countries. With 15+ years of experience in business coaching, sales, and mindset development.

Smitaa helps entrepreneurs and startups break barriers and achieve success. Her story, shaped by overcoming depression and societal expectations, fuels her passion for guiding others. Through personalized coaching, workshops, and her book The Whole Pie, she continues to inspire transformation, teaching individuals to embrace a holistic approach to success and reach their full potential.

9. Hariram Rinwa: Reviving Ayurveda for Modern AudiencesHariram Rinwa, the founder of Ayubal Wellness and Ashpveda, is redefining Ayurveda with a modern twist. His entrepreneurial journey began in Rajasthan, where he combined traditional Ayurvedic knowledge with innovative practices to create premium health and wellness solutions.

Rinwa’s dedication to quality and authenticity has earned his brands a loyal customer base, both in India and abroad. His mission to make Ayurveda relevant for contemporary lifestyles is a shining example of how ancient wisdom can address modern challenges.

10. Sameer Satyarth: A Young Visionary in Public RelationsSameer Satyarth, the founder of Fox Wing Media LLP, began his entrepreneurial journey at just 14. Today, he is one of India’s top certified public relations professionals, offering services across 195+ countries. His company specializes in branding and media strategies, setting new benchmarks in the PR industry.

Sameer’s innovative approach to public relations has earned him widespread recognition. His dedication to excellence and his ability to adapt to the evolving needs of the digital age make him a force to be reckoned with in 2025.

These trailblazers exemplify the qualities of resilience, innovation, and leadership. As they continue to break barriers and inspire millions, their stories serve as a reminder that the future belongs to those who dare to dream big.

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New Delhi [India], February 05: In a world where digital interaction shapes user decisions, the fusion of User Experience (UX) design and persuasive strategies is redefining the way we connect with technology. Recognising the pressing need for expertise at this intersection of design and psychology, the Indian Institute of Technology (IIT) Delhi has announced admissions to the second cohort of its Advanced Certification Programme in Persuasive UX Strategy. This programme equips learners with the tools to craft innovative and impactful digital interfaces that captivate and effectively guide user behaviour.

The demand for exceptional UX design is soaring, driven by India’s digital and e-commerce revolution. With the UX services market projected to surge from USD 3.5 billion in 2023 to USD 32.95 billion by 2030, at an astonishing CAGR of 37.8%, businesses are investing heavily in innovative interfaces to capture user attention. India’s burgeoning e-commerce sector, anticipated to reach $325 billion by 2030, coupled with the rapid adoption of digital payments (expected to double to $7 trillion by 2030), underscores the critical role of UX in shaping consumer behaviour and driving business growth.

Speaking on the programme’s announcement, Professor Jyoti Kumar, Head, Department of Design IIT Delhi, said, “The Advanced Certification Programme in Persuasive UX Strategy bridges the gap between technology and human psychology, empowering learners to create designs that are both functional and transformative. They will gain a deep understanding of user behaviour, enabling them to design interfaces that not only attract attention but also drive meaningful user interactions. Learners will emerge with market-relevant skills, ready to meet the growing industry demand for strategic UX professionals.”

This six-month intensive programme provides over 240 hours of blended learning, seamlessly integrating business acumen with creative design thinking. Learners will master psychological persuasion techniques, use data analysis to optimise UX strategies and apply their knowledge in practical, real-world scenarios. The curriculum emphasises hands-on learning, including capstone projects and proficiency with industry-standard tools such as Figma, Maze, iMotions, Nvivo and Optimal Workshop.

The course features 20 meticulously curated modules covering diverse topics such as Usability, UX and CX, Role of UX in Product and Service Design, Creating UX Strategies from Research Data, Designing User Interfaces Aligned with Persuasive Strategies, Measuring ROI from UX Strategies, Cultural and Legal Considerations in UX Design, UX Processes for AR/VR and MR, Advanced UX Testing Methods Using Eye Trackers, EEG and GSR, among others. This programme is tailored for professionals aiming to excel in roles like UX Strategist, UX Designer, Product Designer, UX Researcher and Content Strategist.

Delivered through LIVE interactive sessions in a Direct-to-Device (D2D) format, the programme also includes 2 to 5 days of campus immersion at IIT Delhi, providing them with a first-hand experience of the institution’s world-class research environment. Learners will benefit from expert guest lectures, practical assignments designed to build a robust portfolio and a prestigious Completion Certificate from IIT Delhi, a testament to their expertise in persuasive UX strategy.

About Indian Institute of Technology Delhi: 

Indian Institute of Technology Delhi is one of the 23 IITs created to be Centres of Excellence for training, research and development in science, engineering, and technology in India. Established as the College of Engineering in 1961, the Institute was later declared an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.

IIT Delhi has been ranked consistently in the top 5 management institutes and rank 1 institute in Research and Professional Practice as per NIRF 2022 and NIRF 2021 Management Category rankings.

Continuing Education Programme (CEP), IIT Delhi

Executive education is a vital need for companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs in the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD, enabling Virtual & Interactive learning for Driving Youth Advancement @IITD for Indian as well as international participants.

These programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international levels with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.

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