Category: Videos

HiDoc Dr. and the Institute of Medicine & Law join hands to promote the Dr. Archana Sharma MedLegal HelpDesk – Primex News Network
New Delhi (India), June 27: The suicide of a gynaecologist Dr. Archana Sharma in Rajasthan earlier this year shook the conscience of not only the medical fraternity but of the entire nation. Charged with a case of murder (instead of medical negligence) and unaware of her legal rights, Dr. Sharma took this extreme step after an FIR was lodged against her to avoid harassment from the police and others.

The incident, as usual, created quite uproar for some time, especially among the medical fraternity but failed to take any firm steps to avoid a repeat of the same. Most doctors across the nation are unaware of the relevant laws, especially the unique protection provided by the Hon’ble Supreme Court in criminal cases.

The Institute of Medicine and Law (IML) launched the Dr. Archana Sharma MedLegal HelpDesk service on 8th May 2022, together with a few national medical societies, to address this important issue. The helpdesk aims to provide legal aid and advice to healthcare professionals threatened with criminal action by the police. It will also educate doctors about their legal rights in such cases. IML will also train volunteers (doctors) under the ‘Train-The-Trainer’ program who could, in turn, conduct more training sessions and awareness programs among their peers. The institute is offering all these services free of cost as a tribute to this country’s honest & hard-working medical fraternity. IML has also urged other medical societies, pharma companies, media, and organizations, especially from the healthcare industry, to come forward and be a part of this initiative.

HiDoc Dr., the country’s number one doctors’ networking platform, has joined hands with IML for this noble cause. “We welcome and support the great initiative of the MedLegal Helpdesk. Unfortunately, many doctors are unaware of the laws and the legal protection they are eligible for. In 2005, the Supreme Court, in the landmark judgment in Jacob Mathews v/s State of Punjab, had provided specific protection to doctors in criminal proceedings, irrespective of whether they are initiated in the police station or courts,” says Varun Gadia, COO, HiDoc Dr. “The medical fraternity has always been in the forefront serving and caring for people. Yet, they are also the ones to face the ruthless side. We strive for the betterment of this community and will stand by any initiative that safeguards the rights of our doctors,” he adds.

The Dr. Archana Sharma MedLegal HelpDesk aims to tackle this issue in three ways:
1. Legal Aid and Service
Lawyers from the Supreme Court shall offer advice and consultation to doctors facing criminal actions. They may also speak to the police if needed. The legal team would immediately reach out to the aggrieved doctor to ensure minimum harassment.

The lawyers would also help the aggrieved doctors in filing a ‘contempt petition’ before the Supreme Court in cases where the police action is contrary to or inconsistent with the directions given in the Jacob Mathews case.
1. Webinars for Medical Societies/Hospitals/Medical Colleges/Doctors’ Groups
To create awareness and educate the doctors about the concerned law, IML will organize webinars in medical societies, hospitals, medical colleges, or other doctors’ groups.
1. Doctor-Volunteers (Train-the-trainer)
IML will train volunteer doctors who would, in turn, spread awareness through training sessions amongst their peers. IML would provide content, judgments, slide decks, commonly asked questions, and other reference material on this subject. Every effort will be made to keep the trainers updated on the changes in law, judgments, and relevant information.

As an esteemed partner, Hidoc Dr. will be providing all the above services on its platform to its huge network of healthcare professionals. The company plans to start with the webinars and would also be appointing a contact person with a dedicated number who can be called by any aggrieved doctor threatened with police action. HiDoc Dr. would also conduct training sessions for the healthcare professionals under the train-the-trainer program.

One can avail of any of these services by sending a mail at [email protected] or call on the toll-free number – 1800-202-5091

For more details, visit https://legalhelpdesk.hidoc.co

We at HiDoc Dr. are proud to be associated with The Dr. Archana Sharma MedLegal HelpDesk and stand by our community today and always.

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June 27, 2022
New talk show on nutrition ‘Healthy Tales’ co-created with Zoconut, to be aired on Zee Café HD – Primex News Network

Mumbai (Maharashtra) [India], June 27: The first-of-its-kind show on health and nutrition is soon coming on television. The show titled “Healthy Tales”, hosted by renowned nutritionist Sahiba Bharadwaj is a talk show where health experts from across the country come to share their stories and reveal simple health tips. The show is being produced by C1 Productions Private Limited, which has produced over 500 TV shows and is being co-created with Zoconut, a leading software company specialising in healthcare solutions.

“Healthy Tales” Television show will bridge the gap between the common people and the most respected health experts in the field of nutrition and good health,” said Zoconut founders Paras Garg and Manya Madan. “Healthy Tales was created to provide a common man with the benefit of consultations with health experts.” The project was discussed with us and quickly became a reality.”

The Healthy Tales show is produced by C1 Productions, which is well-known for its television show Leaders Today, which has gained popularity among viewers. The show is hosted by expert nutritionist Sahiba Bhardwaj. Sahiba is a Nutritionist & Nutrition Educator with a Masters in Nutrition Science & Policy from the renowned TUFTS University in the USA. She has appeared on many channels like Republic TV, CNBC and panel discussions during Bharat Nutrition Week, where she has spoken on various nutrition topics. She has been invited for webinars by Delhi Capitals Cricket Academy, Yuvraj Singh’s Cancer Foundation and numerous corporate firms.

Experts such as Swati Chaurasia and Harshika Patel, franchise owners of Pilates Studio by Namrata Purohit, Dharemendra Kumar from Grin Health Singapore Pte Ltd, Amanat Kagzi of Fit Mantra fame, Gaurav Sahu from Farmnics, Amit Shah of From Monday fame, Nupuur Patil from Nupuur Patil Fitness, Anjali Dange and Naveen Arun from the famous Starlite nutrition centre, Yajush Khosla and Mohit Tyagi from Kyssa Farms, Rohit Chattopadhyay and Bala Krishna Reddy Dabbedi from FITTR, famous Ryan Fernando and Tania Suganthan from Qua Nutrition etc., will be hosted as the speakers on the Healthy Tales show.

“Zoconut is a fast-emerging name both as a startup and as a revolutionary software product being used the world over by various nutritionists and dieticians, as well as health experts and thus was a natural choice for us when we were looking for co-creators for the show,” said Mr. Rajesh Kapoor, the director of C1 Productions who has been instrumental in creating every aspect of the show.

Zoconut recently launched a health awareness campaign to dispel many myths about a proper and appropriate diet for boosting immunity and staying fit for life, as well as to bring forth many health experts who have been doing a fantastic job in managing people’s health post covid, and to help people manage their routine in the most efficient way possible by using Zoconut.

C1 Productions is bringing a series of new shows this year aimed at promoting success stories in various fields that can motivate the country’s youth. Healthy Tales is one of those many shows. You can watch the show on Sundays at 11 am starting 26th June.

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June 27, 2022
Ajay’s Takeaway Food turns over 100 people into successful entrepreneurs and creates 450 jobs in Gujarat – Primex News Network

The Solanki brothers aim to open 500+ franchisee-owned stores by 2025 generating employment to over 2500 people

Surat (Gujarat) [India], June 27: Over 100 entrepreneurs from different parts of Gujarat have become ‘Aatmanirbhar’ (self-dependent) and they are giving employment to more than 450 people. Thanks to Ajay’s Takeaway Food, Gujarat’s fastest-growing Quick Service Restaurant (QSR) chain from Navsari town for opening a record number of 111 franchise outlets across Gujarat in the two years post-pandemic.

Ajay’s Takeaway Food (https://ajays.co.in/ ) is the brainchild of the two Gujarati brothers–Ajay Solanki and his elder brother Jaideep Solanki. Ajay’s started with a single outlet in Navsari in 2014 and has now expanded to 111 franchise (https://ajays.co.in/franchisee.php ) locations. Surat, Navsari, Valsad, Vapi, Daman, Silvasa, Ankleshwar, Bharuch, Anand, and Vadodara are just a few of the cities where Ajay’s has opened outlets.

Ajay’s Takeaway Food has become popular in Gujarat for its Cold Coffee, Burgers and Desi Pizzas.

The Solanki brothers aim to open 500+ franchisee-owned stores by 2025 with one mission- Serving Good Quality Food at Affordable rates and access to all through their Franchise that empowers the youth to become entrepreneurs and generate employment and great profits.

Recently, on 10th June 2022, Ajay’s Founder – Director Ajay Solanki had a chance to meet Honorable Prime Minister Shree Narendra Modi during his recent visit to Chikhli in Navsari district. (https://youtu.be/YSqdBIyxwVE ) PM Modi appreciated the efforts of Ajay’s Takeaway Food in generating employment for over 450 people and making more than 100 entrepreneurs Aatma-Nirbhar.

“It was a memorable moment for me to meet our PM, Modiji. Ajay’s Takeaway Food provides a unique opportunity for individuals to become an entrepreneur through our franchise model. This makes us move towards our vision of Serving Good Quality food at affordable rates to the Common Man of India,” said Ajay Solanki, founder-director of Ajay’s Takeaway food. (https://www.linkedin.com/in/ajayvsolanki/ )

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June 27, 2022
Salasar Techno engineering board gives nod to fund raising of Rs 200 cr – Primex News Network

New Delhi (India), June 27: The board of the engineering company on Wednesday approved raising upto Rs 200 crore via multiple fund raising options and enhancing borrowing limits to Rs 700 crore.

The company’s board approved raising upto Rs 200 crore through allotment of equity shares by way of a preferential allotment and/or through qualified institutional placements (QIPs), foreign currency convertible bond (FCCB), American Depositary Receipts (ADRs), global depository receipt (GDRs) issues, or allotment of shares to the existing shareholders on right basis, or in any combination thereof, in one or more tranches.

The board decided to appoint various intermediaries, merchant bankers, advisors, legal counsel etc, and constitute a board’s fund-raising committee for proposed fund raising program.

Further, the board also approved enhancement of borrowing limits from Rs 500 crore to Rs 700 crore.

The company said the shareholders’ approval for the same will be taken by way of passing resolutions through postal ballot.

Salasar Techno Engineering Limited is also going to turn ex-split stock in this week. The board of directors of the company has fixed 28th June 2022 as record date for stock subdivision. The company board has already recommended stock split in 10:1 ratio after which its existing face value will change from ₹10 per equity share to Re 1 per equity share.

Salasar Techno Engineering is a provider of customized steel fabrication and infrastructure solutions in India.

On a consolidated basis, the company reported a 0.4% rise in net sales to Rs 212.28 crore in Q4 FY22 over Q4 FY21.

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June 27, 2022
Anaiya Naroola spellbinds people as a 16-year-old author of her book “Anu Didi’s Monthly Visitor.” – Primex News Network

June 27: With her children’s book that she has published with BlueRose Publishers, the New Delhi girl has tried to de-stigmatize menstruation as a taboo subject and create more awareness about it, among others.

The world has been a witness to the rise of so many talented beings working across different sectors, trying to make their mark in their chosen niches. But how many times have we heard about youngsters and teenagers making their mark and moving their way to the top in their fields? It is so wonderful to know more about young girls paving their path to success by working around ideas and doing things that aim to add more value to the lives of others. We couldn’t help but notice the rise of one such incredible soul, a 16-year-old girl named AnaiyaNaroola, who wrote the book “Anu Didi’s Monthly Visitor” (https://www.amazon.in/dp/9356283079?ref=myi_title_dp).

Anaiya Naroola is a New Delhi young talent and a student from Delhi Public School R.K. Puram. However, she credits her grandparents’ home in Uttarakhand, which has been her childhood paradise, for helping her learn and making her fall in love with the joy of family, food, and the attitude of giving and helping those in need. Speaking about her much-talked-about and recently published book Anu Didi’s Monthly Visitor, Anaiya Naroola highlights that it is a children’s book that aims to de-stigmatize menstruation as a taboo subject and tries to spread awareness of its reality as well as develop menstrual hygiene practices.

Her book is a genuine effort to increase awareness around menstruation and reduce the stigma attached to it and also tries to inspire conversations around it to normalize it across diverse demographic groups. She hopes the readers understand that the “monthly visitor” is not something to be ashamed of or feel embarrassed about. When asked what inspired her to write this book, Anaiya Naroola says that spending summers at her grandparents’ place and one of her encounters with a family living on a farm and their children’s plight changed her outlook on many things in life and encouraged her to do something that could spread more awareness.

“Being a woman, I’ve often seen such stigmas around menstruation. And it was a delight seeing that Anaiya has written something so beautiful about something that is natural and relatable to the female audience. It was a pleasure working with such a young and creative-minded author.” said Khushboo Kaushik, CEO of BlueRose Publishers.

Anaiya Naroola now plans to continue writing more about the adventures of Anu Didi and Aum and would love to explore further the art of poetry and cookbooks. She is currently working on a children’s nutrition awareness program. She is helping society and spreading awareness in every way she can and she plans to do it throughout her life.

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June 27, 2022
How Irusu Introduced Virtual Reality To India – Primex News Network
June 25: Incorporated in 2014, Irusu Technologies is a pioneer in VR and AR technologies and is one of the first movers in this space.

Being the first VR manufacturing company in India, Irusu strongly believes in Research and Development, with constant innovation in Virtual Reality and Augmented Reality.

We develop customized solutions for corporations on their VR and AR needs, both on hardware and software parts.

IRUSU’S ACHIEVEMENTS SO FAR INCLUDE:
- First VR company in India to launch its own Google cardboard VR headset.
- First VR Company in India to be used in real estate by commonfloor.com( Retina )
- First Sports-related VR App developed in India for Star Sports Pro Kabaddi.
- A leading provider of customized branded VR headsets for top brands in India.
- Pioneer in providing the latest Virtual Reality headsets with the newest technology, ever-evolving in the fields of VR.
- India’s one of the first comprehensive VR Apps libraries, “Irusu VR Zone” on Google Play store, Irusu VR Cinema Pro App, which is the top 50 paid apps on play store and on Appstore, Irusu Human Anatomy in MR that got selected for Apple Accelerator and many more new metaverse projects in the pipeline.
Clients list

We have worked with more than 100+ top corporate companies across India and the world.

Recognized By:-
1. Start UP India
2. Thub
3. Part of GeM Portal
4. Google WWGC
5. Telangana government Startup Ecosystem
About products and sales

We offer VR headsets to clients in retail and B2B through online and offline sales. Irusu is the best seller on Amazon and Flipkart in the VR headsets category. Irusu has a wide range of Virtual Reality headsets collections.

Types of VR Headsets:-

Mobile-based VR Headsets

Standalone VR Headsets

Oculus Quest 2, HTC Vive Pro 2 Full kit, Microsoft Hololens 2, HP reverb and many more.

About services
1. XR Hardware
Irusu is the largest D2C VR brand in India and has a strong B2B clientele.
1. XR Lab setup
By combining hardware and XR Applications, we are building learning concepts for Universities, Setting up hardware XR Labs (centre of Excellence ), and providing relevant course structure on utilizing the entire Lab facilities.
1. XR ( AR/VR/MR ) Solutions
We develop and provide XR applications and solutions.

Some of our Works and POCs include:
1. Irusu Human Anatomy
2.Irusu VR Cinema Player
1. Irusu Block
2. Irusu MetaCampus
3. VR Gaming Zone Franchise
Irusu VR Zone is a Virtual reality gaming zone franchise network, the first of its kind in the market. With new gaming concepts and a Minimalistic setup process, we provide franchisee models with a high potential to grab the audience’s attention.
1. Corporate gifting
Irusu provides the customization option on the VR headsets for corporate clients.

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June 25, 2022
KalonGens becomes the first private organization to make NON-PARTICIPANT CERTIFICATE mandatory for all current and future employees against Violent Protest & Vandalism – Primex News Network

June 25: KalonGens have implemented a NON-PARTICIPANT CERTIFICATE for the first time, which has made KalonGens the first corporate entity to use the NON-PARTICIPANT CERTIFICATE.

A property is vandalized if it is destroyed or damaged in a way that defaces, tarnishes, or otherwise diminishes its value. Public or private property is damaged or defaced by vandalism. In addition to damaging or destroying objects that are important to people, vandalism can also negatively impact their quality of life. It is paid for directly and indirectly by business owners and, of course, citizens of the country. Through higher prices, businesses and the government shift vandalism and security costs to customers and the citizens.

Violent protests took place in numerous states across India over the Central government’s Agnipath armed forces recruitment scheme or Gyanvapi Masjid Case, during which the disruption of trains and roads was caused, stone-pelting to the security forces or normal ordinary civilians.

With the ongoing protests becoming violent in the states of Bihar, Uttar Pradesh, Delhi, Telangana, Himachal Pradesh, Uttarakhand, and Punjab, KalonGens has launched the NON-PARTICIPANT CERTIFICATE for the prevention of vandalism and violent protest in India. This initiative’s main objective is to ensure that KalonGens can hire the right people, not the criminals who believe in vandalizing government properties or violence.

Business owners must maintain constant vigilance and a consistent approach to prevent vandalism or violent protest. According to this certification, KalonGens’s employees will be not part of violent protests or vandalism. They would require every new employee to submit a local police verification declaring that they were not part of vandalism. Thus, helping the company clean up vandalism, stone pelting, and violent protest from the society.

Keshav Singh, the Founder and Chief Executive at KalonGens, says, “Someone vandalizing your country can be both frustrating and frightening. This violates the citizens’ sense of security and leaves them feeling helpless to stop it from happening. But our new NON-PARTICIPANT CERTIFICATE will enable us to assess our prospective employees in advance for vandalism and violent protest and create a society which believes in non-violence.”

Former Boxer and a 50m Rifle Shooter, Keshav Singh further adds, “As a result of the expenses associated with cleaning and repairing the vandalized property, vandalism can also have real consequences for society’s well-being. There is no problem protesting as long as it is peaceful, without violence and vandalism. I completely condemn these sickening scenes of looting, stone pelting, vandalism, thieving, and people attacking police forces. This is pure criminality, and it should be confronted”.

As the first corporate to take up the NON-PARTICIPANT CERTIFICATE for vandalism and violent protest, KalonGens has established new standards for all operational and upcoming corporates in India. As most violent protestors and vandalizes are youngsters as per recent statistics, the global community-wide issue can be best dealt with proactive measures such as this mandatory document.

KalonGens, a global HR and Staffing company based in Lewes, Delaware, the United States, with offshore offices in India, helps local businesses, international businesses, and professionals achieve advanced business success through talent-driven solutions. The organization is a premier provider of temp-to-hire, direct-hire, and executive search services. It also has a specialized division that provides IT and speciality staffing services. Reach out to them for premier staffing, career advice, human resource, and recruitment services today.

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June 25, 2022
Muldooneys Paris launches French luxury handbags inspired by Warrior Goddess Meenakshi; Now Powered by NFT Technology – Primex News Network

Meenakshi Potli bag by Muldooney’s Paris

The ‘Made-in-France’ bags are inspired by the incredible story of Warrior Goddess Meenakshi, from the ancient city of Madurai in Tamil Nadu, India. The ultra-luxe handbags come with twin ownership — in hand and on NFT. The unique hologram keys embedded in each bag will enable the buyer to connect with the Parisian Atelier in real-time whilst her bag is being made.

Muldooneys’ ultra-luxury handbags and leather goods are making a comeback after a hiatus of about ten years. The ‘Made-in-France’ bags are inspired by the incredible story of Warrior Goddess Meenakshi, from the ancient city of Madurai in Tamil Nadu, India. The design of every series is inspired by history and legend. The product story is inspired by Meenakshi, the Warrior Goddess from the ancient land of Madurai in Tamil Nadu, South India, and is a destined cosmic love story.

Muldooneys Paris launches June 2022, with all the sophisticated signature stamps of elegance, rarity, intelligence and futurism of its founder-designer, Marlene P. Naicker, who first launched the brand in 2005.

The front panels of the Meenakshi potli bags are decorated with a total of two hundred hand-embroidered flowers and nearly four thousand Swarovski crystal gemstones, and the precious sun and moon elements have been crafted using the centuries-old “technique de bijouterie: la Fonte a cire perdue,” which is traditionally used for precision jewellery making.

For the first time in the world of luxe fashion, a unique hologram key is embedded in the physical bag, which can be activated only when paired with its digital NFT twin minted for the 600 limited edition designs. Thus, the consumer will remain connected with their Parisian atelier in real-time whilst the bags are made to order.

The shape of the bag takes inspiration from the traditional Indian “potli bags” and will have colour variants. The colour inspiration of Indian pink, paparadscha, ruby and fuchsia is taken from the many jewels the Nayaka Dynasty is said to have had in their treasury and the vibrant flowers of Madurai (carnations, marigolds, jasmine and roses).

Naicker, who has blended the traditional forms of French savoir-faire craftsmanship with the beauty of blockchain, the strength of smart pockets, and the newness of NFTs, believes in pushing the boundaries of innovation to create a transformed biosphere of resplendent fashion and design.

Muldooneys pledges to give a part of the royalties from the trademark of Muldooneys towards the restoration and preservation of the great cosmic centre for ancient arts and culture at the Meenakshi Amman Temple and Thirumalai Nayaka Mahal.

“The ever-changing world of luxury consumers demands that we weave a connection of safety, truth, rarity, and elegance.” We, at Muldooneys, are raising the bar and doing away with age-old conventions. “Our customer is at the heart and soul of our avant-garde supply chain, and we are responsibly providing her with real-time private access during every step of the French craftsmanship design she buys,” says Marlene P. Naicker.

About Muldooneys:

Marlene Pathmavathie Naicker founded Muldooneys in 2005. After a hiatus, the luxury leather goods brand is reviving by using innovative technology in its supply chain and the metaverse to connect with its customers. It is headed by its CEO and Founder, Marlene P. Naicker, and Chief Technology Officer and Managing Partner, Tim Hilgenstoehler.

To find out more, please visit www.muldooneys.com

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June 25, 2022
Rowel Star- The new shining Star of the Rajasthan Music Industry – Primex News Network

The Rajasthani music industry is going leaps and bounds, celebrating the new singing star Afjor Khan aka Rowel Star. This new generation of Rajasthani singers is making headlines for his outstanding singing style and making the world shake legs with his unique Rajasthani songs.

June 25: The Rajasthani music industry is going leaps and bounds, celebrating the new singing star Afjor Khan aka Rowel Star. This new generation of Rajasthani singers is making headlines for his outstanding singing style and making the world shake legs with his unique Rajasthani songs.

Afjor Khan, popularly known as Rowel Star on Social Media, has created a sensation in the Rajasthani music world with his mesmerizing voice and affective tone. “I am an ardent fan of Guru Randhawa and take his inspiration for my songs. I want to create some unique mix of folk songs with blending hip-hop and wanted to give something new to the music world, says Rowel Star.” He recently gave his voice to two new songs, “Tera Shoot” & “Nahiyo Jeena”, making the Rajasthani cultures a step ahead in this ever-evolving music world. The shoot of these songs has recently been completed in Dubai and will be out very soon to rock the floors!

About his upcoming projects, Rowel Star will be seen sharing the floors with renowned Rajasthani Singer Sumsa Supari. They together have shot the song recently in Dubai in various amazing locations. The song will be out soon and published on the YouTube channel Sumsa Supari Films.

Rowel Star’s songs, Maro Sajaniyo, Bannasa ke Mijaj, and Jai Jasol Maa album are the most popular and trending, creating a sensation on his YouTube channel and blessing him with millions of views and subscribers.

Born and raised in a small village in the Panawara district of Barmer, Rajasthan, Afjor has been fascinated by the music culture since he was five. He was sent to his maternal house at Sindhari for schooling. During his school days, he sang songs and attracted many ears listening to his soulful voice. His teacher once gave him a chance to sing a song on Republic Day, which grabbed praise from the entire school.

It was the year 2007 when Afjor Khan won the hearts of millions for singing the famous Rajasthani song of those days, “Maharana Pratap”, which rolled out tears from listeners’ eyes. His soulful voice created a huge impact on people’s minds. Afjor won the gift price of Rs.1500/- for his singing.

After the impressive response to his performance, there was no looking back for Afjor Khan, and his journey of becoming Rowel Star has kick-started!

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June 25, 2022
aastey, India’s first sustainable size-inclusive brand, launches its first brand film – Primex News Network

June 25: aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of the sassy summer collection and the new unique logo.

The brand film is a lookbook that showcases aastey’s products, values, hopes and beliefs. It portrays the message of being active, moving, and taking an interest in your physical health while enjoying life’s mundane moments. The new logo represents the aastey tribe. It symbolises arms coming together, which refers to the aastey tribe coming together as a community.

Our newest drop is the extreme werk it set – the advanced version of our bestseller – the werk set. It comprises a sports bra and leggings, comes in five fresh colours, and has better functionalities. The sports bra has a firm hold and can be your go-to wear for low to high-impact activities. On the other hand, the leggings are high-waisted, have four pockets, and the crotch gusset and flatlock seams give one a sleeker look. Apart from the activewear and co-ord sets, the other offerings from aastey are the tic tac cycling shorts, live bold joggers, live t, gender fluid jacket, and pizzativity hoodies.

The new collection is moulded around precious childhood elements like cotton candy, tic-tac, and the true sense of freedom we had as kids. It is a blend of themes of nostalgia, reminiscence, and belongingness felt in childhood.

Talking about the brand film, Jeevika Tyagi, Co-Founder and CEO of aastey, said, “Our last werk it set was a bestseller, and our tribe’s reaction was enough to convince us for an advanced version. Currently, the new extreme werk it, set in five colours, is doing great, and i’m happy reading the reviews! I think, as a brand, it is important to understand the consumer need and act accordingly, and at aastey, our tribe will always come first!” Kanupriya Mundhra, Co-Founder and COO of aastey, said, “The pandemic was an eye opener for us. It gave us time to reflect and be grateful for all we have. Many of us tapped into our inner child and did things we did as a child – our new collection theme. It brings back the child within us with happy hues and designs that will encourage you to be fearless, stay confident, and move flexibly.”

aastey believes in the phrase live sustainably, and it is our dedicated effort to reduce our carbon footprint to protect the environment. We are working towards creating a closed-loop cycle for all our products and aim to be completely sustainable by 2023.

Campaign link: https://www.youtube.com/watch?v=uShbOv7ZwFI

About aastey:

aastey is India’s first sustainable size-inclusive athleisure brand with a vision to create a Community that prioritises sustainability by using eco-friendly, sustainable fabrics with cutting-edge designs. As a brand, we believe in living at your own pace, no matter who you are or your destination. It’s all about enjoying the journey and #liveaastey.

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June 25, 2022