I Am Bhojpuriya

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  • FMCG veteran Satyam Manohar joins Paytm as Vice President.

    New Delhi [India], November 11: Senior FMCG professional and Ola’s top executive, Satyam Manohar, joins Paytm as Vice President. Satyam has worked at various leadership positions with FMCGs like Marico, Kellogg’s and Nivea and has several accolades to his name in business scaleup and digital transformation. In his last role, he has served as the Director of Strategy & Planning for Ola Electric for India & Global markets.

    As per his recent LinkedIn announcement: “I’m thrilled to announce that I’ve joined #Paytm as a Vice President for the EDC business. Feels great to be serving a brand that is trusted by 350 million consumers and 20 million merchants! Looking forward to creating milestones; Together in the digital financial ecosystem!! Onwards & Upwards! Always!”

    According to Global Data, the Indian mobile payments market will be worth more than $2 trillion by 2024. Paytm is India’s leading digital ecosystem for consumers and merchants and the largest payments platform in India, with a GMV of around ₹4 lakh crore in FY21. As of June 30, 2021, it offers payment services, commerce & cloud services, and financial services to 33.7 crore consumers & over 2.2 crore merchants.

    One97 Communications-owned Paytm closed its initial public offering for subscription on November 10. It is the largest-ever public issue in the history of Indian capital markets. It is expected to value One97 Communications at $20 billion (about Rs 1.5 lakh crore). The company intends to use the funds to strengthen the Paytm ecosystem, including through acquisition and retention of consumers and merchants and to provide them with greater access to technology and financial services.

  • Kingston FURY Unleashes DDR5 Performance!

    Aggressive Starting Speeds at 4800MHz

    Intel® XMP 3.0-Ready and Certified

    Qualified by World’s Leading Motherboard Manufacturers

    New Delhi, India, Nov 11:  Kingston FURY, a division of Kingston Technology, a world leader in memory products and technology solutions, revealed today it had unleashed its cutting-edge Kingston FURY™ Beast DDR5. With superior speed advancements, Plug N Playat 4800MHz1, double the banks from 16 to 32 and double the burst length from 8 to 16, Kingston FURY Beast DDR5 is ideal for gamers and enthusiasts seeking greater performance from their next-gen platforms.

    Kingston FURY Beast DDR5 arrives in sync with the launch of the Intel®Z690 Chipset and 12th Gen Intel® Core™ processors (code-named “Alder Lake-S”). It marks the first platform to utilize the new memory standard, bringing the performance and data integrity advancements of DDR5 to a global audience.

    Taking speed, capacity, and reliability even further, Kingston FURY Beast DDR5 delivers an arsenal of enhanced features like on-die ECC (ODECC) for improved stability at extreme speeds, dual 32-bit subchannels for increased efficiency, and on-module power management integrated circuit (PMIC) to provide juice where it’s needed most. When gaming at the most extreme settings, live streaming at 4K+ or pushing large animation and 3D rendering, Kingston FURY Beast DDR5 is the level-up needed while seamlessly linking style and performance.

    “We’re excited that DDR5 is finally here and that our offering is from the Kingston FURY line, ready for gamers and enthusiasts alike,” said Kingston. “We’re proud that users can build with confidence known Kingston FURY Beast DDR5 has been tested and approved by MSI®, ASUS®, ASRock®, and Gigabyte™, the world’s leading motherboard manufacturers2.”

    Additionally, Kingston FURY Beast DDR5 is Intel XMP 3.0-Ready and Certified, meaning users can expect an easy, stable, and certified overclock experience. Plus, new features allow for the creation of unique gaming experiences with two customizable profiles for speeds and timings.

    Kingston FURY Beast DDR5 is available in 16GB single modules and kits of 2, at speeds of 4800MHz and 5200MHz, backed by a limited lifetime warranty and legendary Kingston reliability. Products will be available for purchase starting from mid-to-late November, based on the delivery dates of each distributor. Please refer to Kingston India Facebook Page for more information.

    Kingston FURY Beast DDR5
    Part Number Capacity Price (INR)
    KF548C38BB-16 16GB 4800MHz Kingston FURY Beast DDR5 Single Module INR 15,300/-
    KF548C38BBK2-32 32GB 4800MHz Kingston FURY Beast DDR5 Kit of 2 INR 30,400/-
    KF552C40BB-16 16GB 5200MHz Kingston FURY Beast DDR5 Single Module INR 15,900/-
    KF552C40BBK2-32 32GB 5200MHz Kingston FURY Beast DDR5 Kit of 2 INR 31,600/-

    Kingston FURY Beast DDR5 Features and Specifications:

    • Greater starting speed performance: With an aggressive starting speed at 4800MHz, DDR5 is 50% faster than DDR4.
    • Improved stability for overclocking: On-die ECC (ODECC) helps maintain data integrity to sustain the ultimate performance while you push the limits!
    • Increased efficiency: Boosted by double the banks and burst length and two independent 32-bit subchannels, DDR5’s exceptional handling of data shines with the latest games, programs and demanding applications.
    • Intel® XMP 3.0-Ready and Certified: Advanced pre-optimized timings, speed and voltage for overclocking performance and save new user-customizable profiles utilizing a programmable PMIC.
    • Qualified by the world’s leading motherboard manufacturers2: Tested and approved so you can build and upgrade with confidence on your preferred motherboard.
    • Low-profile heat spreader: Newly designed heat spreader combines bold styling and prodigious cooling functionality.
    • Capacities:
      • Singles – 16GB
      • Kits of 2 – 32GB
    • Frequencies: 4800MHz, 5200MHz
    • Latencies: CL38, CL40
    • Voltage: 1V, 1.25V
    • Operating Temperature: 0°C-85°C
    • Dimensions: 133.35 mm x 34.9 mm x 6.62 mm

  • DBeats Provides Content Creators with a Metaverse on Blockchain

    The platform is designed to decentralize social media and democratize the process of content creation

     November 11: In order to leverage the world of streaming and content creation, DBeats has come up with a platform that gives more power to content creators and consumers. DBeats is a metaverse built on blockchain to help content creators publish their content, reach out to their audience, and earn money through a decentralized platform. The core intention behind DBeats is to provide content creators with a decentralized social media platform that makes the process of content consumption more democratic.

    The platform allows content creators across the board to showcase their work to their audience, irrespective of its nature. Users can add videos, songs, blogs, books, and content in other popular formats to DBeats to be accessed by their target audience. It also allows streamers to stream simultaneously on more than 25 different platforms, including YouTube, Twitch, Facebook, and many more. DBeats makes it possible for users to stream using their desktops, smartphones (DBeats mobile application), and digital wearable devices.

    Moreover, the blockchain-based platform allows creators to mint NFTs from the content they create. Based on their forte, users can create NFTs from their songs, videos, streams, pictures, blogs, or books showcased on DBeats. These NFTs can be purchased by users with the help of a decentralized governance token – DBEATS. All members and content creators can undertake transactions within the metaverse with the help of DBEATS.

    The platform of DBeats is created to protect and nurture the interests of independent content creators across the board. It is designed to help consumers, and creators get rid of ads and other interruptions from centralized social media platforms. The platform allows all aspects pertaining to a piece of content, including its authenticity, feasibility, popularity, and monetary value, to be governed by the members, keeping all transactions strictly between the creators and their audience.

    Rushikesh Kardile, the brain behind DBeats, believes that his new venture would bring forth a fresh perspective in the world of streaming and content creation. He says, “I have often seen content creators get distressed about the heavy-handed nature of conventional social media platforms. I have always believed that the power to accept or reject any form of content should rest solely in the hands of the consumers, with the creators being able to monetize their creations without hitting any roadblocks. With DBeats, we aim to bring a fresh wave of change where the latest technological advancements are used for the much-needed democratization of content creation and consumption.”

    Moreover, DBeats is offering an airdrop of DBEATS tokens to users with valid Metamasks joining the waiting list.

    To obtain more information about DBeats and to join the waiting list, click on the link here – https://www.dbeats.org/

  • Stylebee Fashion – Miss & Mrs. Face of Asia Pageant Finalist Shrishti Singh

    November 11: Stylebee India being a fashion house, a pageant organizer, and a digital fashion platform, it also is a platform for everyone to experience a journey of being a model and bring out the extraordinary from what is told to be ordinary by the world. Our Shows, Beauty Pageants, modelling platform, is not about your education, background, skin, size or marital status. It’s about you and only you.

    StyleBee Fashion, A glamour platform is withholding the motive of Empowering, Enlightening and Encouraging the woman at her core.

    Stylebee India believes that every woman deserves the same accolade for being special in her own way and so does not restrict her in regards to age, size and looks. Every woman is beautiful, she needs to see it for herself and not rely on anyone else to make her feel so. All she needs is to look in the mirror and notice it for herself.

    Can the world stop a woman from dreaming? Will her age or looks set her limit to explore? Would society decide what she deserves? Does her size, body determine the journey she should set for herself?

    So many questions and so many challenging situations, but a woman keeps going.

    Introducing our finalist selected post auditions for our upcoming beauty pageant “Stylebee Face of Asia”. Meet Srishti Singh, 32 years old, married and based out of the city of dreams, Mumbai; I have completed B.E. in Electronics Engineering and hold a post-graduate degree in HR management. Working as IT professional in an MNC based out of France.

    Shrishti says – I am also very passionate about modelling and a go-getter, believe in hard work. My idea behind participating in this forum is to explore my passion and to take it a step forward. I also want to help other women understand that it is important for them to follow their passion and strive for the best. By means of this platform, I also want to return back to society and the universe. And yes, I believe that the biggest helping hand is always at the end of your our own arms.

    We are inviting you to be part of our upcoming pageant, apply by sending a message on our Instagram handle stylebee.fashion :

    Stylebee Miss / Mrs. Face of Asia

    Corporate Pageant (Miss & Mrs.) – for working females

    State & city level Beauty Pageants

    Modelling Platform (we train and hire models for our inhouse & other modelling projects)

    Web-Series (for OTT & Social Media platforms)

    At stylebee India, now we offer guaranteed work opportunities for deserving participants, media coverage, modelling projects.

    Stylebee India is bringing all the gorgeous women onscreen to tell that she is strong and unbreakable. Fashion and cameras are for all. StyleBee India has set the road for you. Our Beauty Pageant, Modelling Platform, and Web-Series is for each and every woman watching and shall leave an impression to carry. Every epilogue comes from personal experiences, and the intensity behind is not something that can be ignored. There is learning shared and a voice heard.

    They are not models. Do they know how to walk the ramp or how to face cameras? All it takes is one opportunity, one step and a lot of passion. This is what Stylebee India gives you. It’s like an ignition to your dreams.

    Stylebee India Platform is for every unsung heroine who wakes up to daily tasks for her family. The unheard voice eases her feelings by telling herself, “It’s Okay, some other time”. Stay tuned and keep yourselves available for some glamour and task filled episodes made for women who are “Not Models But On A Journey To Be One”!

    On very similar lines, we have a very interesting and spiced up web series that brings together the lives of perceived to be odd women from different walks of life, who not only have survived the storms on life but danced through it as well.

    The theme revolves around the journey that has not been easy but has also showcased their strength to manoeuvre through it and take a step towards their dream world. The web series has ensured that when you look at these women, you not only see their beautiful faces but the stories they have got that is going to move and touch the heart of all. Tears, smiles, laughs, friendship and a lot of drama is in store.

    If you think you got a dream, be it anything, and you are dwelling on should I pursue it or not because of different kind of societal standards you got to match; this is for you to watch. Because in the end, all that matters is, how far can you go in challenging the struggles, getting over it and achieving whatever you want to achieve. Stylebee India is waiting for you. See you on RAMP & CAMERA. Instagram & Facebook @: stylebee.fashion !!

    https://www.instagram.com/stylebee.fashion/

    https://www.facebook.com/stylebee.fashion

  • Railways Minister Ashwini Vaishnav’s Jharsuguda Visit: Odisha BJP Secretary Tankadhar Tripathy Discusses Issues Related To District, Railways

    Bhubaneswar (Odisha) [India], November 10: During the one-day official visit of Honourable Railway Minister Shri Ashwini Vaishnav, Odisha BJP unit secretary Tankadhar Tripathy discussed several important issues pertaining to the development of Jharsuguda district as well as the pre-independence era railway station at the district headquarters town of Jharsuguda.

    The Hon’ble Minister arrived in Jharsuguda yesterday evening from New Delhi and has been back to the national capital today evening.

    During his stay at Jharsuguda, Shri Tankadhar Tripathy discussed various issues related to the Jharsuguda district.

    Mr Tripathy laid stress on the following issues:

    1- In and around Jharsuguda, there are three railway divisions, namely Bilaspur, Sambalpur and Chakardharpur.

    Hence during the discussion,  Honourable Minister agreed that all the train lines of the three divisions would be combined and controlled from the Jharsuguda junction.

    Shri Tripathy also requested Honourable Railway Minister that the Old Post Office building at Jharsuguda, built during the British Raj (1892), should be renovated and declared as a heritage building.

    Honourable Minister also took a review of Senior Officials of various Railway divisions, i.e.East Coast (ECoR), South- Eastern (SE) and South Central (SC) divisions and also Kolkota Zone GM was present at the meeting.

    All local MLAs and both Sambalpur and Bargarh MPs were also present during the important review meeting.

  • RR production announce the release of the new song Milke Na Mile Hum this December

    Mumbai (Maharashtra) [India], November 10: The Indian music industry is constantly growing and releasing interesting songs. In this festive period, the RR production is happy to announce about the upcoming music video, “Milke Na Mile Hum”. It is expected to release in December, offering sad and romantic songs.

    Tanu Srivastav’s song with the wrap of Mahak Chaudhary starrer & Tanu Srivastav music video, “Milke Na Mile Hum,” is shot in Lonavala this month; Tanu Srivastav’s song starring Mahak Chaudhary is now completed and is headed for worldwide release next month.

    Music videos are an important genre in Bollywood, and romantic songs gather a lot of love from music lovers. This song is recorded in Alka Yagnik’s studio, the lyrics are written, composed & sung by Tanu Srivastav, and the music arranged mix mastered by Taarish Prakash. The Mahak Chaudhary in the lead and is also the Producer of the song and the music video that is produced under the banner of RR Productions. The song is directed by Param Kalra, he has a past experience in working with Anurag Kashyap and is currently involved with directing a trilogy of a girl’s comedy series titled “Saala Bastard” premiering the first episode over Disney Hotstar.

    This beautiful scenic song is shot under the guidance of Salam Salih and Gaj Singh as a director of photography. Divya Gidi is the stylist and costume designer and Assisted By Sonal Rajput. Manoj Vishawakarma is the Executive Producer of the song, while Ketan Bhanushali is the associate director. Samir Singh, of Rey Parinde fame, is the co-producer as well as creative producer. Mahak Chaudhary said, “As soon as I heard the song, I fell in love with the lyrics and decided to produce it.”

    Tanu Srivastav, the writer, composer and singer of the song, expressed happiness on being featured in the song saying, “It is a great opportunity for a singer to be featured in a song and become recognised.”

    Samir Singh expressed his thanks to the entire crew and those who helped in getting the song made, including Designer Archana Kochar, Amjad Khan and Aaradhya Design and @style_easy.

    RR PRODUCTION’S has done multiple songs and music videos and is also going to release another song, “ISHQ NA HONA THA” Singer Richa Sharma, Directed By Santosh Parab, Music Director and Composed By Biplaab Dutta, Female Artist And Producer Mahak Chaudhary, Male Artist Mohd Daood Khan, Dance Choreography By Chotu Lohar and Post Production By Amit Mandal.

  • Dr. Muthumani’s, Structflix structural concepts. Pvt. Ltd provides Best Quality & Innovation in Structural Engineering

    November 10: Dr. Muthumani Krishnamurthy’s Tamil Nadu-based ISO certified company, Structflix Structural Concepts, empowers their clients with new-age structural engineering solutions for buildings, industrial and infrastructural projects. The eminent and renowned structural engineer and Indian scientist aim to become a global player in concept-based planning, integrated designing, and engineering management services.

    “We believe quality, innovation and technological superiority is the essence of every structural engineering and consultancy project,” says the founder of Structflix Structural Concepts, Dr. Muthumani Krishnamurthy.

    Hiring a structural engineer is quintessential because they can aid in a variety of tasks, from carrying out all the necessary construction calculations to determining the dimensions of the structural members to estimate the costs of a building. The main objective of a well-read and experienced structural engineer like Dr. Muthumani Krishnamurthy is to create proof of stability, as mentioned under the building law.

    Despite being a Start-up company, Structflix Structural Concepts aims to create sustainable structural engineering solutions through acknowledging and promoting technologically advanced consultancy solutions. The company plans to openly disseminate advanced and accessible structural concepts. They also plan on creating value for their customers by providing magnificently awe-inspiring futuristic designs.

    Structflix Structural Concepts has a highly proficient, experienced, versatile, and balanced workforce. The structural consultancy firm delivers consultancy services to residential buildings, industrial structures, bridges, marine structures, or any other kind of special structure. Some of their genuine and reliable structural solutions include accessible environments, architecture, building design, building envelope and façade design, building information modelling, and much more.

    The structural consultancy company is quite ahead when it comes to planning as well. Be it economic planning, environmental consulting, flood risk management, landscape architecture, master planning, smart cities, or town planning. The Kanchipuram-based company readily prioritizes planning. They believe it is one of the most important functions to help mitigate the risks to the minimum.

    “It is our core values like professional diversity, technology inclusion, environmental sustainability, international design adaptation, social equity, and economic feasibility that has helped us reach where we are today”, shares Dr. Muthumani Krishnamurthy.

    Dr. Muthumani Krishnamurthy is an eminent structural engineering personality with great expertise in earthquake resistance structures. The professional consultancy expert and owner of the Structflix Structural Concepts has served as the Chief Scientist and Head of ASTaR Lab of CSIR-SERC, Chennai. The pioneer Indian engineer and scientist have been successful in completing more than 150+ consultancy projects in his 40 plus years of experience. He was a member of various BIS (Indian Standards) committees.

    Dr. Muthumani’s professional expertise is not just limited to India. His great project delivery and service has stretched to countries like Japan, Taiwan, Germany, Yugoslavia and has miles to go. He has genuinely guided many career-oriented professionals and research scholars towards a path of inevitable professional excellence.

    Dr. Muthumani is also a prestigious member of numerous professional societies. He continuously organizes some highly educational and informative training programs to enable today’s research scholars with the right tools for success.

    Connect with Structflix Structural Concepts and Dr. Muthumani Krishnamurthy through:

    Website: www.structflix.com  Email: structflix@gmail.com

  • Trade with ADPI Acclaimed & Certified Stock Market Institute for a Better Future

    November 11: Trade with ADPI is an acclaimed Stock Market Institute in India for FII, FPI & DII based latest training to banks employees, broker’s company employees, corporate company’s employees & retail trader/investor.

    The institution marks a tremendous achievement in the short-term and long-term job-oriented, skill development Investor and traders courses.

    ​Trade with ADPI have a unique method for analysis for track FII, FPI & DII pending orders in stock levels.

    Today TADPI is recognized as one of the most prestigious and trusted names for stock market education which has grown into a prominent sector for vocational training institutions for the financial sector for stock and share market training and technical analysis training in online as well as classroom courses in India. Trade with ADPI has a strong team of stock market faculty of who are constantly abreast with industry knowledge to empower aspirants with classroom and online share trading classes through the e-learning platform.

    Trade with ADPI have a powerful student group so that every student stay updated with a live market update.

    ADPI group never follow outdated analysis trendline, option chain, breakout, breakdown strategy because this all method is very old & not working property.

    Trade with ADPI only following FII & DII pending order in-stock levels for high accuracy.

    The courses cater for all aspects of placement needs for equity dealers, relationship managers, wealth managers, financial planners, arbitrages, business development executives, technical analysts, fundamental analysts, portfolio managers and Sub brokers etc.

    Trade with ADPI welcomes international students to join and learn share market training institute to master the knowledge of stock market course at an affordable cost.

    The online stock market course by Trade with ADPI are benefitting, Sub-brokers, students looking for jobs in broking houses, Banks, insurance firms, and research houses. Students looking for admission support can talk to our counsellors.

    The Best Online Stock Market Learning Platform In India To Learn Share Trading With Accuracy, Simplicity with Confidence. Students From All Over India Benefiting from Trade with ADPI Online Courses By Learning From Their Homes. Trade with ADPI has one powerful course in various combos to meet the need of share traders, investors, job seekers who wish to join the skill-oriented programmes along with MBA, BBA, B.com, BA, or any other professional course like engineering or medical or paramedical. Trade with ADPI is the best institute where students from all over India apply, and only a few get the chance to come and get trained at the institute. Admissions in trader and investor series and job-oriented programmes are given.

    Trade with ADPI has extremely simple courses for a common man by which even a beginner can learn share trading with ease and confidence.

    Trade with ADPI is world-renowned for its Unique, Simple, Innovative & with rich experience in the stock market and training.

    Trade with ADPI Private Limited Formed by Mr Aditya Jain & Piyush Parashar having years of experience in Stock Markets.

    With a World-class dashboard equipped with the best content, assignments, notes, quizzes, blogs, PDFs, and other resources. Training by using technical indicators, oscillators, candlesticks and chart patterns to predict trends.

    Free-of-cost Combo Indicator and frequent trade opportunities and access to solid, safe and simple risk management guidelines.

    They Provide FII, FPI & DII based Latest training.

    – NSE-BSE Listed Company Employees

    – AMC Company/Firm Employees

    – Banks Employees

    – Broker Company/Firm Employees

    – Corporate Company/Firm Employees

    – Retail Trader/Investor.

    Location = Trade with ADPI Private Limited, A-21, 3rd Floor, GTC Mall, Ajmeri Gate, Jaipur, Rajasthan, India

    Get in touch: contact@tradewithadpi.com

    Toll Free 1800-274-0910

  • Hypermartindia, Bangalore based Ecom Platform is Supporting Organic Industry to sell online

    November 09: COVID19 shook the world and mankind to the core. The pandemic has raised many questions to mankind on how the survival. With lockdown implementation, markets were shut, and people were scared to go out to buy basic and daily need items. During this time, the only support what people received was from the Ecommerce Platform, which helped them to get the items at their doorstep. With the increase in demand of various items also raised one important question on the quality of food that we are using for our daily needs.  Ecommerce platforms made it easy for all of us to get things and save time and money, but at the same time, the question remains the same.

    The question is, are the products we are using in grocery, are they chemical-free, naturally grown or not? How nutrient are they? Will it help in boosting immunity? Etc., As we speak, today, we are much bothered on the quality of food we consume. Organic food and naturally grown food is good but doesn’t have a wide online marketplace from where people can order.

    At the same time, Covid 19 also resulted in many people losing jobs.  Many of them relied on their hobbies and interests, converting them to business to earn money for their day-to-day needs.  They started preparing masala powders such as Rasam powder, Sambar powder, Chutney powder and many more.  Some started manufacturing chocolates at home, some cakes.  But they all needed an eCommerce platform to reach a wider range of customers.

    That is where a group of Professionals from Bangalore thought to start an online platform that has all the features such as online search, ordering, payment and door delivery that can help the buyer and seller to come under one roof and buy it. This is how Hypermartindia came into existence.

    The Founders

    Three people with the same mindset and determination started this.

    Anantha Krishna – A veteran IT professional who worked in Wipro Technologies, Crompton Greaves, Patni Computer Services, Kirloskar Electric Company till 2007 and started own Information security, IT Service Management, and IT Governance consulting company by name Enable Excellence then onwards.  Worked in different countries – United Kingdom, USA, Canada, Japan, India, Indonesia, Sri Lanka, Kenya. Added a new interest and ventures on various large public service initiatives, one of them is an eCommerce venture www.hypermartindia.com

    LinkedIn profile is  www.linkedin.com/in/infosecandserviceexcellence

    Srinivas Bhat – A veteran in Printing services in Bengaluru from the last 30+ years, providing printing and branding services to MNCs in Bengaluru and across India.  Interested in adding a new Line of Business (LOB) and joined hands in www.hypermartindia.com.  Another successful business he is running is Abbey Valley Resorts.

    Murali Rotti – A veteran in events management in Bengaluru. Destination wedding, Theme wedding, charitable fundraising events etc

    The Differentiator

    Hypermartindia is focused on groceries such as naturally grown, naturally produced. They are serving not only created a platform to support organic foods, but they created an opportunity for all organic and naturally made product industries. The platform is serving under 13-14 categories to the customer in the Bangalore location. They are supporting the peripheral industry like a cottage industry, but the most important part is they are supporting homemade foods which are difficult to sell in open markets or online due to various rules and regulations. They are not only helping sellers to sell the product but also buyers to get the non-toxic item and keep them safe from hazardous chemically processed food that can bring various

    Do check out more on Hypermartindia.com to avail better and quality products.

  • Pratham Daayitva Foundation launches Azaadi Ka Amrit Mahotsav by introducing Action Agenda 2024

    New Delhi (India), November 09: Their goal: Bring 100 villages into the mainstream development process.  It takes an organization to create a successful, scalable and profit-making SHG’s in rural areas. Kalpana Singh and the team in Uttar Pradesh set out to build an infrastructure that promotes disruptive, differentiated thinking to solve critical social and regional issues by promoting profit-making cooperatives.

    After4-year career as a Radio Jockey, out of which she had worked at a leading media house in India, and Abroad, Kalpana decided it was time technology was made accessible and affordable enough to be used for the benefit of people at the bottom of the pyramid in Uttar Pradesh as a pilot project.

    It was 2017, and the thriving startup culture in Uttar Pradesh showed her how many people were choosing purpose over money and conventional career trajectories far earlier in life. Through a common acquaintance, she met Renowned International Urdu Critic and Author Prof. Shafey Kidwai, who, after working with organisations like BBC, The Hindu and many more being the MIC at AMU, had decided to support Pratham Daayitva Foundation to work on root cause with the help of scientific image management.

    “If you wanted large-scale financial inclusion, the development sector had to be aspirational for large numbers of people with professional, problem-solving and intellectual capabilities, and not just a place to do charitable work,” says Kalpana.

    According to her, it was a struggle to find people who had innovative and disruptive thinking in the development sector, and there was a need to build an infrastructure to enable people to startup with an SHG’s model.

    With this as the central objective, The Pratham Daayitva think tank was launched Azaadi Ka Amrit Mahotsav; it is an initiative of the Government of India to celebrate and commemorate 75 years of progressive India and the glorious history of its people, culture and achievements. Pratham Daayitva started Awards in 3 different segments to commemorate 75 years of excellence in 3 different fields, including Education, Governance and Rural Healthcare Management, in November 2021, with Sandeep Singh, Minister, Uttar Pradesh Government. What started as an idea on paper with 10 people has now evolved into a yearly award programme with close to 6non-profits in a single cohort, namely Gyanendra Mishra of Udaan Sanstha, Rashmi Anand from Aligarh Helpline, Wings Of Desire – Salim Sherwani, Human Development and Welfare Society- Anuj Chauhan, Zakir Hussain Foundation- Sajida Nadeem, Robin Hood Army-Dr Harsh Gupta.

    Kalpana wanted to “spark innovation in underserved areas”, which is why the Daayitva Foundation decided to diversify and pick a range of projects across issues like rural management, people rights, financial inclusion, skill development and governance.

    “We believe that Daayitva Foundation can pioneer a new model of development that focuses on technology, innovation, entrepreneurial energy and collaboration,” says Kalpana Singh, Founder and MD, Pratham Daayitva Foundation (PDF). The organisation has funded grass-root level projects since 2017.

    According to Kalpana, what makes them stand out is the “ability to apply a new-age Social Behavior Change Communication and rural entrepreneurial approach to the field of development, by building evidence-based solutions focused on economic empowerment and social protection, while also addressing ecosystem barriers and supporting implementation at ground level”.

    “I never thought I could make technology the centre of my approach, forget leveraging it,” she says. With strategic advice from researchers, doctors, bureaucrats, and professors we entered into a partnership with Brazil-based DigiMax, an organisation that develops digital tools to help partners document, analyse, store and share information.

    As of October 24, we had reached 18 villages in Uttar Pradesh, with 39 filed and verified SHG’s proposal and Skilling, reskilling and upskilling activities, and was in the process of organizing100activities by the end of 2022.

    Here’s the recorded video message from Sandeep Singh, Minister, Uttar Pradesh Government: – https://youtu.be/2uurUnJ1H0I