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September 22: Brands and retail in Electronics have changed a lot in the last 40 years. Initially, there were three major Indian brands BPL, Videocon and Onida. From 1985 to 1995; the market was also growing. Whenever there is any Monopolistic or Oligopoly situation, it allows more players to enter. There was an oligopoly situation with only BPL and Videocon, leading brand Onida was at 3rd place. In the mid-’90s, came Sony, Samsung and LG. The Global MNC brands operated and behaved like local brands and captured the market. Eventually, BPL and Videocon could not compete and lost market shares.

Again, there was an oligopoly situation when LG and Samsung, Sony, ruled the market. There was a gap in the middle and lower segments, filled by Chinese brands, Haier, TCL, MI, One plus, and various local brands. Over the period, consumer behaviour have changed. Now the Electronics products, including Mobile, IT, are sold more on ease of buying and value for money, rather than Brand loyalty.

There has been an increase in sales on online Ecom platforms. The contribution of online sales is close to 30%. However, most customers, especially in Electronics and high-value items, still wish to touch, feel, and discuss the product before buying, therefore prefer offline stores.

As per various surveys and studies, a new Hybrid model of Online and offline is ideal for the customers and sellers. Currently, only selected companies are leading in the online space, which are in the “Search online and buy online” concept, leaving a considerable gap in Search online and buy offline category. The last mile or nearby sellers is best suited to fulfill buyers’ needs of any product. In high-value critical items, the buyer can interact with nearby sellers to get the product of his/her choice in the shortest possible time.

So, there is a need/gap for an ecom platform with a differentiation. Hometech has a strong differentiation and offers an alternative or even better platform for consumers and sellers.

“hometech.in” is World’s First Click to brick, ECom platform offering, Search Online, Buy, Off-Line facility for all Electronics products.

It is designed for the benefit of Buyers and small and medium retailers of Electronic Items with a strong differentiator.

Local offline sellers can develop their showrooms online to get additional buyers, who only decide by searching online. The buyer can search for products, brands in their location and can connect with the seller by way of Audio/Video link given in the App, to get real-life experience, while being online, make their purchases.

The Company is also helping the sellers by bulk buying of the items they want to sell at competitive prices.

Hometech, established in 2003 by Ramesh Gaur, an Industry veteran, having more than 40 years’ experience in the trade, as a Pvt Ltd company. Ramesh Gaur is MD/Cofounder. Hometech has got good traction so far and getting excellent responses from buyers and sellers. 1000+ sellers from 11 states have already registered.

As per Ramesh Gaur MD and Co-Founder, “we did the research for ten years and met close to 1000 sellers and customers to understand their needs and provided all in-home tech. Hometech will also introduce post-warranty services support to give end-to-end solutions and support to buyers for all Electronics items. There are some unique and exclusive benefits on Hometech, like getting an expert opinion before buying. The buyer can see the product demo via a Video link on the App. The buyers get personalized service support and prompt delivery, and various buyer-friendly payment options, including finance and cash on delivery.”

On Home tech, the buyer gets the safest real-life buying experience of Electronics items while sitting at home, saving time & money, reducing pollution, and avoiding unnecessary damages and returns and replacement and need fulfilment in the most convenient and fastest way. Hometech plans to sign up 20000 sellers by 2025 and build a GMV of 10000 cr”. He encourages sellers to sign up on Hometech for growth and a better future and request buyers of electronic items to visit Hometech for getting the best deal on products.

Visit HomeTech now http://www.hometech.in

September 21: Serving humanity is the best way to serve God and the need for this service was never felt before as much as it was felt during Covid-19. The pandemic has been wreaking havoc on the world since it started in 2020. But, there are people who have rendered service to humanity and brought relief to the masses during these difficult times. Rajyogini Brahmakumari Yogini Didi, who is among the people committed to serving mankind. During the pandemic, her service to mankind and charitable activities were unparalleled.

Yogini Didi is Honorable Director Administration, Brahma Kumaris Global Hospital & Research Centre, Managing BSES Municipal General Hospital, from Mumbai, Maharashtra. She has received recognition from the World Book of Records’ Global Pledge Campaign for her humanitarian efforts and service to mankind during the pandemic. Member of Parliament and Bollywood actress, Hon’ble Hema Malini, and National Secretary, WBR – India, Dr. Deepak Harke, presented Yogini Didi with a Certificate of Commitment.

After she received the honor from the World Book of Records, Yogini Didi was complimented by Shri Santosh Shukla, Supreme Court, Advocate (President & CEO, World Book of Records), and the World Book of Records Central Working Committee.

She was also congratulated by, Head of World Book of Records, Europe, Wilhelm Jezler (Head WBR Europe), under whom awareness campaigns regarding the pandemic are being run in 70 nations across the world. People and organisations are honoured with a “Certificate of Commitment” to motivate them and others to work towards Covid-19 pandemic relief.

World Book of Records has expressed gratitude for the response its CSR Initiative – Mass Pledge Campaign drive has received. The drive has played a key role in motivating people across the world to join hands in the fight against COVID-19. Mr. Wilhelm Jezler of Zurich, Switzerland, has provided pioneering leadership to excite and inspire people to stay safe and educate others to remain safe all through the Covid-19 pandemic.

Yogini Didi has earlier too been felicitated for serving humanity. During an event held on December 9, 2018, In 2018, she was awarded the Prestigious 8th International Human Rights Awards’ (Ambassador for Peace-2018) ‘Bhartiya ManavaAdhikar Samman 2018.’ The event was held by the All India Council of Human Rights, Liberties and Social Justice (AICHLS). The award is presented to world peace leaders, corporate leaders, institutes, and organisations that have demonstrated remarkable leadership in the protection and promotion of human rights and serving humanity.

Mumbai, Sep 21: You cannot serve God without serving humanity, and the importance of this service was never understood more clearly before as much as it has been during Covid-19. People throughout the world are facing difficult times due to the pandemic since it started in 2020. But, there are also people who have rendered service to humanity and brought relief to the masses during these difficult times. Mr. Ajit Anantrao Pawar (Deputy Chief Minister of Maharashtra, India) is among the people committed to serving humanity. During the pandemic, he has rendered matchless service to mankind and carried out unparalleled charitable activities.

Ajit Pawar has received recognition from the World Book of Records’ Global Pledge Campaign for his humanitarian efforts and service to mankind during the pandemic. Dr. BK Deepak Harke, who serves as National Secretary, WBR – India, presented Ajit Pawar with a Certificate of Commitment.

Dr. Deepak Harke is also Meditation Instructor of Prajapita Brahmakumari Ishwariya Vishwavidyalaya. Forbes has put the spotlight on him in its new issue titled ‘Modern India’s Game Changers.’ The magazine’s new issue focuses on the work done by Dr. Harke in spreading the word about the ancient Raja Yoga of India for which he has set 174 world records.

Ajit Pawar, who has almost 30 years of experience in the field of politics, was born in Deolali Pravara, Ahmednagar district, on July 22, 1959. He is an MLA from the Pawar family’s stronghold, Baramati constituency from where he was also a Lok Sabha MP. He has been serving as Deputy Chief Minister of Maharashtra since December 30, 2019.

Ajit Pawar, who is lovingly called ‘Dada’ (meaning Big Brother) by his fans, started his political career in 1991 as Minister of State for Agriculture & Power. Ajit Pawar has also rendered service as the Deputy Chief Minister of the state between 2009 and 2014. He also served as minister of state for a number of key ministries. Serving as Trustee of Baramati Vidya Pratishthan is among the many work that Ajit Pawar has done for the country.

After he received the honor from the World Book of Records, Ajit Pawar was complimented by President, Nationalist Congress Party – NCP, Shri Sharad Pawar, Chief Minister, Maharashtra, Shri Uddhav Thackeray, Member of Parliament, Ms. Supriya Sule, Shri Santosh Shukla, Supreme Court, Advocate, President & CEO, World Book of Records, and Central Working Committee of World Book of Records.

He was also congratulated by, Head of World Book of Records, Europe, Wilhelm Jezler (Head WBR Europe), under whom awareness campaigns regarding the pandemic are being run in 70 nations across the world. People and organisations are honoured with a “Certificate of Commitment” to motivate them and others to work towards Covid-19 pandemic relief.

World Book of Records has expressed gratitude for the response its CSR Initiative – Mass Pledge Campaign drive has received. The drive has played a key role in motivating people across the world to join hands in the fight against COVID-19. Mr. Wilhelm Jezler of Zurich, Switzerland, has provided pioneering leadership to excite and inspire people to stay safe and educate others to remain safe all through the Covid-19 pandemic.

The World Book of Records is one of the most prestigious organisations in the field of international certification. Its principal mission and goal are to record, honour, list, appreciate, authenticate, and adjudicate occurrences that can be classified as world-class activities. Since its debut in 2017, it has grown to have a global presence in Europe, North America, South America, Africa, Asia, and Australia. It is worth noting that the activities and events held under the banner of WBR are only possible because of the arduous, tedious, and diligent contributions of volunteers, executives, and adjudicators from team WBR.

Bhubaneswar (Odisha) [India], September 21: As the Orissa Stevedores Limited (OSL) group, steered by its founder-cum-Managing Director (MD) Shri Mahimananda Mishra, is already a well-known name in myriad of segments of the business spectrum, the enterprising group has maximized most of its investments in the own state of Odisha.

OSL Group is going to set up its first riverine jetty in the Kendrapada district of Odisha state. The jetty is scheduled to be fully operationalized by 2022.

Shri Mahimananda Mishra, Managing Director, OSL Group, said, “We believe in the pro-industry attitude of the Odisha government under Honourable Chief Minister Sri Naveen Pattnaik. It’s a boon for all of us in this state. Hence, we maximize most of our investments in the state of Odisha.”

With an 8000-plus brigade of the workforce, OSL has pipelined many projects in Odisha like Constructing Odisha’s first riverine jetty, going in Energy segment as in Oil & Gas, building Tank Terminal, mechanization of berths, pipeline laying operations, creating Multimodal transportation and FTWZ, manufacturing of high-quality marine hoses, infrastructure like dock construction, Integrating marine domain activities under one umbrella.

Since Odisha is eyeing to be the steel hub of India, the OSL Group sees huge potential owing to the surge in the steel demand and an increase in the import and export business in the port sector.

As a major corporate house in the state, OSL Group has been helping the Odisha government during the Covid crisis through its various welfare activities. After Hon’ble Chief Minister gave a call urging people to wear masks in the COVID-19 pandemic. OSL Group distributed one lakh masks to the general public for creating awareness on the use of masks in the pandemic. OSL Group also extended logistic support in the unloading of medical oxygen cylinders in the Paradip Port, the group also carried out the Customs and Airport clearances of a special cargo flight carrying the consignment of 1300 medical grade oxygen cylinders as well as other medical consumables which were airlifted from China. OSL Group extends this support by not claiming any service charges.

Notably, during the pandemic, OSL employees have neither been divested of their jobs nor have suffered any salary cuts unlike the lots of organizations. They are still on work with a secured and guaranteed livelihood despite their counterparts in several other organizations left in the lurch during the crisis.

Surat (Gujarat) [India], September 21: HealthOxide, the largest and most preferred online store for nutraceutical products in India, has expanded its range by launching two new healthy hair and skincare products.

HealthOxide makes and sells a range of high-quality and 100% genuine nutraceutical products, including dietary supplements, protein supplements, plant proteins, whey protein supplements, herbal formulations, weight management, multivitamins, immunity boosters, and nutritional food products catering to health-conscious consumers across age groups globally.

“We launched HealthOxide in 2018 with the commitment to deliver high-quality and innovative nutraceutical products. We are thankful to our customers for placing their trust in us and making HealthOxide the preferred online store for nutraceutical products. We will continue to work towards setting new benchmarks by introducing many more unique health products,” said Jignesh Kotadiya, founder of Nutricore Biosciences, which runs HealthOxide.

Kotadiya said changes in lifestyle and eating habits in recent years have resulted in people consuming more food but less nutrition, with the problem worsening during the Covid-19 pandemic. HealthOxide’s range of products plays a vital role in making up for the resultant nutritional deficiencies.

Of the two new products, HealthOxide whole food Biotin is for healthy hair, nail, and skin. Containing carrot powder, pomegranate powder, orange peel powder, green mango powder, Himalayan pink salt, amla powder, bamboo extract, sesbania extract, and lemon powder, the whole food Biotin helps make nails and hair stronger. It prevents hair fall and hair thickening and is good for hair growth. Biotin enhances the skin glow and also prevents dark spots, dryness, acne, and wrinkles. Biotin also prevents dandruff, one of the key reasons for hair fall.

The second new product is a pure organic vegan Collagen builder for skin health. Its ingredients include acerola, acai berry, sesbania, rose petals, sea buckthorn, and bamboo, and it contains natural Vitamin C, which boosts collagen production. It rejuvenates the skin and repairs damaged skin. The amla helps in strengthening hair roots, while biotin presence helps in reducing wrinkles.