I Am Bhojpuriya

Tag: Bollywood

  • Red Chief Brand Welcomes Bollywood Star Ayushmann Khurrana as Its New Brand Ambassador

    Red Chief Brand Welcomes Bollywood Star Ayushmann Khurrana as Its New Brand Ambassador

    New Delhi [India], January 30: Red Chief, one of India’s leading homegrown footwear brands, has announced the appointment of iconic Bollywood star Ayushmann Khurrana as its new brand ambassador. The association aims to deepen the brand’s connect with aspirational, style-conscious consumers across metros, tier 1, 2 and 3 cities.

    Mr. Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd, said: “In Ayushmann Khurrana, we have found a partner who truly embodies the spirit of Red Chief – authentic, committed and constantly pushing boundaries while staying deeply rooted. His pan-India appeal across all age groups makes him the perfect face for our next phase of growth. With this association, we aim to strengthen our brand affinity, sharpen our youth connect, and communicate our renewed focus on our formal leather, casual leather, sports shoes and sneakers range.”

    Mr. Parth Gyanchandani, Executive Director, Leayan Global Pvt. Ltd, said: “I see Ayushmann Khurrana as the perfect strategic fit for our brand. He embodies the authenticity, youth appeal and fashion quotient we want to represent our brand with. Going forward, we want to make Red Chief a lifestyle statement for the younger audience, and we are actively working towards this through our newer additions in sports shoes and sneakers range as well. We are also focusing more on product innovation, comfort technologies, lighter constructions and contemporary design language to appeal to younger consumers.”

    “I am delighted to partner with Red Chief, a brand that has demonstrated sustained growth and a strong presence over the years. What drew me to this association is Red Chief’s deep Indian roots and its commitment to empowering people through its diverse range of footwear. I relate strongly to this journey. Together, we aim to inspire consumers to walk their own path with confidence, comfort and style. – Said Ayushmann Khurrana

    Rahul Sharma, Sr. General Manager – Marketing, shared: “This partnership with Ayushmann will be brought alive through an integrated 360-degree campaign across digital, TV, print, outdoor and visibility across all consumer touchpoints. The first campaign featuring Ayushmann Khurrana is scheduled to launch soon and will showcase Red Chief’s latest collection designed for today’s multi-dimensional, always-on-the-move consumer. Thereafter, Many more brand campaigns have been planned back-to-back for the next few seasons.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Jimmy Asija Showed His Presence at Decode Air Bar – Owned by Narendra Pahuja for the Promotions of MeraFauji Calling

    New Delhi [India], May 12: Delhi & NCR surely would have heard of the famous restro-bar, Decode Air Bar, situated in sector 29, Gurugram. The air bar is owned by none other than the renowned businessmen Narendra Pahuja, who has set up this place like his own baby. He left no stone unturned in equipping this place with all the possible facilities, right from delicious food, aesthetic décor, beautiful ambiance, and great music.

    Decode air bar becomes the hub of all sorts of events, be it a birthday or anniversary party, office party, date night dinner or lunch, hang out place for college people, perfect Saturday clubbing night, or used for various promotions. The USP of Decode Air Bar is that every day is a new day for the place, and Narendra Pahuja has made sure to celebrate each day with something different and unique.

    7th March – Pre-Women’s Day Celebration & Promotion Day for Jimmy Asija

    8th March 2021 embarked as a very important day as the world celebrates ‘Women’s Day. Seeing the history of Decode Bar, there was surely something special planned for the day, and it was called ‘Pre-Women’s Day Special.’ On the same day, Jimmy Asija and his team were present in Decode Air Bar to promote their movie MeraFauji Calling.

    With Jimmy Asija, the entire team, and the crew of MeraFauji Calling, the pre-women’s day celebration becomes extra special at Decode Air Bar.

    Jimmy Asija Popular Producer of Bollywood Films & Web Series

    Jimmy Asija is a very old and renowned name in the movie industry. He is a famous producer who has produced multiple movies, series, etc. Jimmy Asija, was the presenter and bankroller of the movie “MeraFauji Calling” released this year only.

    MeraFauji Calling movie has received immense love and support from the audience due to its brilliant storyline. The movie is surrounded by a life of a soldier and his family. This is a real-life story inspired by the Pulwama attack, one of the most horrendous attacks that Indian soldiers witness in 2019.

    The story of MeraFauji Calling reflects the struggles that a soldier goes through to fight for his country, but what his family goes through, especially if he gives up his life for the nation. Sharman Joshi is the lead actor of the movie, who is shown as an army officer who loses his life in the Pulwama attack. After the attack, his daughter could not accept the loss and suffered from post-traumatic stress disorder (PTSD).

    On the overall front, MeraFauji Calling is an emotional, meaningful, and full of empathy movie which shows the reality and the bravery of our soldiers!

    Promotional Day at Decode Air Bar

    At Decode Air Bar, Jimmy Asija and his team enjoyed the celebrations, which included many games, dance, music, lucky draws, etc.

    Narendra Pahuja always keeps his place open for many promotions throughout the year and personally makes sure to make his guests feel comfortable.