Tag: Business

  • Tata Projects Selected as EPC Partner for SAF One’s Sustainable Aviation Fuel Project

    Tata Projects Selected as EPC Partner for SAF One’s Sustainable Aviation Fuel Project

    Mumbai (Maharashtra) [India], January 20: Tata Projects Limited, one of India’s leading technology-led engineering, procurement and construction (EPC) companies and a key part of the Tata Group, has been selected by SAF One Energy Management Limited as its EPC partner for a HEFA-based (Hydroprocessed Esters and Fatty Acids) Sustainable Aviation Fuel (SAF) project in the Middle East.

    Advancing the transition to low-carbon aviation, the project will convert used cooking oil (UCO) and other waste oils and fats into SAF, playing a pivotal role in regional and global decarbonization by enabling the production of low-carbon aviation fuel and reducing dependence on conventional fossil-based jet fuel. It also marks an important milestone in SAF One’s plans to develop a global portfolio of Sustainable Aviation Fuel facilities, including one in India.

    As an EPC partnerTata Projects will deliver an integrated, scalable project solution, leveraging its approach of standardised designsadvanced construction methodologies, and optimised modular execution strategies. This approach is aimed at improving schedule predictability, optimising capital efficiency, and enabling faster replication of SAF facilities across multiple geographies.

    The project configuration integrates globally proven process technologies for feedstock pre-treatment and hydroprocessing, ensuring flexibility across multiple waste-based feedstocks and compliance with ASTM D7566 international SAF specifications. Tata Projects’ role encompasses overall project integration, constructability-driven design development, and execution readiness for a first-of-its-kind SAF facility in the region.

    Commenting on the development, Rajiv Menon, President & COO – Energy & Industrial Business, Tata Projects Limited, said,

    “Sustainable Aviation Fuel represents one of the most immediate and scalable levers for aviation decarbonization. Our collaboration with SAF One reflects a shared focus on creating repeatable, efficient, and execution-ready SAF infrastructure. By combining standardized design philosophies with modular construction and disciplined project delivery, we aim to enable faster deployment of SAF projects globally.”

    Deepak Munganahalli, Co-founder and CEO of SAF One, added,

    “We are pleased to partner with Tata Projects for this SAF project. Their experience in delivering complex energy infrastructure under a fixed-price, lump-sum turnkey EPC model, together with a strong focus on safety, constructability, and standardization, aligns well with SAF One’s ‘design once, build many’ approach as we progress a scalable pipeline of SAF projects across regions.”

    This partnership reinforces Tata Projects’ position as a partner of choice for energy transition projects, supporting clients with scalable delivery models that balance sustainability objectives with execution certainty. Tata Projects and SAF One are also advancing discussions on a Sustainable Aviation Fuel project in India, underscoring a shared commitment to building resilient, future-ready SAF infrastructure in high-growth aviation markets.

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  • Neelam Stainless Steel Wins ‘The Honest and Authentic Brand 2025’ Award

    Neelam Stainless Steel Wins ‘The Honest and Authentic Brand 2025’ Award

    Mumbai (Maharashtra) [India], January 17: Neelam Stainless Steel, a trusted name in Indian kitchens since 1972, has been honoured with ‘The Honest and Authentic Brand 2025’ award at a ceremony hosted by Bright Outdoor Media Ltd.

    The event was graced by esteemed personalities, including Dr Niranjan Hiranandani, Managing Director of Hiranandani Group, along with actors Neel Nitin Mukesh, Shekar Suman, and Ashish Chanchlani.

    For over fifty years, Neelam has been more than just a name in stainless steel kitchenware; it has been a part of Indian homes and traditions. The journey began with a simple vision: to create kitchenware sets that last, serve, and bring people together.

    Significant milestones include being the first brand to establish a dedicated identity for stainless steel in India and introducing innovative products such as premium Salem Steel, complete dinner sets, and travel sets.

    Every day, Neelam’s products witness countless moments of love and togetherness, making them an integral part of family life. In many households, Neelam is not just a brand; it’s a cherished tradition that holds the flavours of at least three generations of family recipes and the comfort of home.

    “Our commitment to sustainability and adaptability has been our guiding principle,” said Vishal Dedhia, Managing Director of Neelam Stainless Steel, in response to receiving the award.

    “This recognition inspires us to continue our legacy of providing kitchenware that supports families, homes, and lifestyles, and celebrates the spirit of togetherness. At Neelam, we honour the women who are the backbone of our culture, ensuring that our products are functional and serve as a source of love and care in their kitchens.”

    Neelam Stainless Steel

    Neelam Stainless Steel is built on strong values of honesty, trust, quality, and excellence, making it a symbol of love, care, and togetherness. As the brand rejoices in this recognition, it remains dedicated to innovating kitchen solutions that resonate with the evolving tastes and aspirations of today’s households.

    For more information about Neelam Stainless Steel and its products, please visit: https://neelamsteel.com/

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  • Ashapuri Gold Ornament Limited Receives ₹29 Cr Orders at IIJS Bharat Signature 2026

    Ashapuri Gold Ornament Limited Receives ₹29 Cr Orders at IIJS Bharat Signature 2026

    Ahmedabad (Gujarat) [India], January 20: Ashapuri Gold Ornament Limited (BSE – 542579)— One of India’s leading B2B jewellerymanufacturers, has announced the receipt of orders aggregating to approximately ₹29 Cr at the recently concluded India International JewelleryShow (IIJS Bharat Signature) 2026 held in Mumbai.

    The orders, received from prominent regional and national jewellery retail chains along with leading BigBox jewellers, pertain to the supply of gold jewellery, with execution scheduled within 60 days.

    The 18th edition of IIJS Bharat Signature 2026 brought together the global gem and jewellery community and attracted over 25,000 trade visitors from more than 800 Indian cities and 60+ countries.

    The order inflow reinforces Ashapuri Gold Ornament Limited’s strong presence in the B2B jewellery manufacturing segment and its ability to cater to organised jewellery retailers.

    Commenting on the order win, Mr. Jenik D. Soni, CEO of Ashapuri Gold Ornament Limited, said: “The response at IIJS Bharat Signature 2026 reflects the strong relationships we have built with organised jewellery retailers and validates our design capabilities and manufacturing scale.

    Participation in marquee industry platforms continues to strengthen engagement with large-format retailers, while the resulting order momentum provides execution visibility and supports our focus on timely delivery and operational excellence.”

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  • PhonePe IPO Clears SEBI, Fintech Heavyweight Gears Up for Market Debut

    PhonePe IPO Clears SEBI, Fintech Heavyweight Gears Up for Market Debut

    Mumbai (Maharashtra) [India], January 20: This one matters. PhonePe, India’s largest digital payments platform, has quietly crossed a critical regulatory hurdle. SEBI has approved its IPO plans, pushing the fintech giant closer to a blockbuster market debut.

    PhonePe has received approval from the Securities and Exchange Board of India for its initial public offering, according to sources familiar with the matter. The approval follows the company’s confidential filing in September, a route increasingly favoured by large firms that prefer to test regulatory waters away from public glare.

    The move signals that India’s most dominant UPI player is preparing to step into the public markets at a moment when investor appetite is running hot.

    Walmart, which backs PhonePe through its majority ownership, is expected to partially offload its stake during the IPO. Microsoft and Tiger Global are also likely to sell a portion of their holdings, according to the same sources. None of the investors have publicly commented yet, and PhonePe has stayed silent so far. That silence is strategic, not accidental.

    India’s primary markets are enjoying one of their strongest runs on record. Fundraising volumes touched historic highs in 2025, driven by strong retail participation, improving corporate earnings, and a renewed belief in India’s long-term growth story. PhonePe’s IPO lands squarely in this sweet spot.

    Founded in 2015, PhonePe has grown from a simple payments app into the backbone of India’s everyday digital commerce. At last count, it controlled more than 45 percent of UPI transaction volume, making it the single largest player on the country’s real-time payments network.

    To put that scale in perspective, PhonePe processed 9.8 billion transactions in August alone. Total UPI transactions for the month stood at 21.6 billion, according to data from the National Payments Corporation of India. That’s not market leadership. That’s market gravity.

    The app boasts over 600 million registered users and supports payment solutions for nearly 50 million merchants. From kirana stores in Ahmedabad to high-end retailers in Bengaluru, PhonePe QR codes are everywhere. It’s no longer just a fintech brand. It’s infrastructure.

    Financially, PhonePe is showing signs of discipline, even if profitability remains a work in progress. In regulatory filings ahead of the IPO, the company reported that its losses narrowed to 17.2 billion rupees for the year ended March 2025. A year earlier, losses stood at 19.96 billion rupees.

    That direction matters. Investors are no longer chasing growth at any cost. They want scale, yes, but they also want a credible path to sustainability. PhonePe seems to be getting the message.

    The broader context strengthens the case. India’s digital payments ecosystem has matured rapidly, driven by government-backed UPI rails, smartphone penetration, and behavioural shifts accelerated by the pandemic. PhonePe has ridden that wave better than anyone else.

    Still, the IPO will test public market sentiment toward fintech business models that rely heavily on transaction volume rather than fat margins. That’s where execution, pricing discipline, and narrative will matter.

    For Walmart, the IPO represents an opportunity to unlock value from one of its most successful India bets. For Indian markets, it’s another signal that homegrown tech champions are ready to be judged on global standards.

    For everyday users, it’s simpler. The app you use to pay for chai is about to face the scrutiny of Dalal Street.

    Read More

  • Patel Retail Limited Secures INR 25 Crore Export Order

    Patel Retail Limited Secures INR 25 Crore Export Order

    Mumbai (Maharashtra) [India], January 20: Patel Retail Limited (BSE: 544487 | NSE: PATELRMART) Patel Retail Limited has secure export order worth ₹25 crore. reinforcing its strong presence in global markets. The orders span across regions including, UK, Italy,UAE, Saudi Arabia & other countries underscoring the company’s expanding international presence and the growing global demand for its high-quality products.

    These consignments will be processed at Patel Retail’s state-ofthe-art facilities in Ambernath, Thane, Mumbai, Maharashtra and Gujarat, ensuring strict adherence to global quality standards. The order book is not only significant in value but also comprises repeat orders from long-term clients, reflecting the deep trust and consistent satisfaction of international partners with Patel Retail’s offerings. PATEL RETAIL LIMITED TRUST & TOGETHERNESS With exports to over 35+ countries worldwide

    About Patel Retail Limited:

    Patel Retail Limited is a leading name in value-driven retail and integrated food processing in India. Headquartered in Ambernath, Mumbai with operations across MMRDA region, the company combines modern retail formats with backward integration in agri-processing to ensure quality, cost efficiency, and supply reliability. It also extends its reach through a mobile application that connects customers to their nearest store and offers free home delivery.

    Patel Retail has built a strong portfolio of products through its in-house brands – Indian Chaska for spices and flavourings, Patel Fresh for pulses, nuts, and dry fruits, and Patel Essential for household and cleaning products. Supported by food processing units in Dudhai, Gujarat, and facility in Ambarnath MIDC, along with a current network of 48 stores, the company maintains strict quality and safety standards while delivering value across its product categories.

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  • OPPO Reno 15 Series 5G Sees Strong Market Response in Tamil Nadu

    OPPO Reno 15 Series 5G Sees Strong Market Response in Tamil Nadu

    Chennai (Tamil Nadu) [India], January 20: Premium smartphone brand OPPO has reported a strong and encouraging response across Tamil Nadu for its recently launched Reno 15 Series 5G, underscoring growing consumer interest in camera-focused premium smartphones.

    Now available across retail outlets and online platforms, the Reno 15 Series 5G includes the OPPO Reno 15 5GOPPO Reno 15 Pro 5G, and OPPO Reno 15 Pro Mini 5G, offering users multiple choices based on performance needs, design preferences, and form factor.

    The series has gained notable traction among young consumers, photography enthusiasts, and content creators, particularly in key urban and semi-urban markets across Tamil Nadu.

    Strong Launch Momentum Across the State

    During the launch period, OPPO witnessed significant traction in Tamil Nadu, with a visible rise in customer enquiries, increased store walk-ins, and healthy purchase conversions for the Reno 15 Series 5G.

    According to the OPPO Tamil Nadu team, this response reflects a growing preference among consumers for premium smartphones that combine advanced camera technology, smooth performance, and refined design.

    Advanced AI Camera Technology at the Core

    The OPPO Reno 15 Series 5G is built around the brand’s latest AI Portrait Camera technology, aimed at delivering a professional-grade photography and videography experience across all variants.

    OPPO Reno 15-PNN

    Key features of the lineup include a 200MP Ultra-Clear Main Camera50MP 3.5X Telephoto Camera4K 60fps HDR Ultra-Steady Video RecordingAI Portrait Camera with AI Portrait Glow, and the Click. Arrange. Popout. AI editing feature. The series runs on ColorOS 16, offering a smart and smooth user experience.

    While the Reno 15 5G provides a balanced combination of performance and imaging, the Reno 15 Pro 5G brings enhanced flagship-level capabilities. The Reno 15 Pro Mini 5G, meanwhile, delivers a premium experience in a compact and pocket-friendly form factor.

    Cinema Launch at PVR Palazzo Creates Immersive Brand Experience

    Building on the positive market response, OPPO recently hosted a special Cinema Launch Event at PVR Palazzo in Chennai as part of its Reno 15 Series campaign.

    The event featured a special cinema show exclusively for pre-booked customers, where the Reno 15 Series 5G’s camera performance, AI portrait features, and video recording capabilities were showcased on the big screen through a detailed product walkthrough.

    To enhance the experience, attendees were provided with food and snacks during the event, along with curated special gifts as a token of appreciation, creating a premium and engaging environment for customers.

    As part of the event, customers were also given an exclusive preview of the Tamil movie Parasakthi, bringing together technology and entertainment in a cinema-led brand experience.

    Designed for Modern Lifestyles

    With its premium design language and modern finish, the OPPO Reno 15 Series 5G has been developed to meet the evolving needs of social media users, travel photographers, lifestyle enthusiasts, and content creators.
    The lineup continues to receive positive feedback for its balance of aesthetics, performance, and camera innovation.

    Attractive Offers for Consumers in Tamil Nadu

    Available in the market since January 13, the OPPO Reno 15 Series 5G is currently offered with multiple consumer benefits, including:

    • Up to 10% instant cashback
    • Zero down payment options for up to 15 months
    • ₹2,000 OPPO upgrade or exchange bonus
    • Six-month one-time screen replacement warranty

    Strengthening OPPO’s Presence in Tamil Nadu

    With a strong focus on AI-powered portrait photography200MP ultra-clear imaging, and smooth overall performance, the OPPO Reno 15 Series 5G continues to record steady sales growth and rising consumer interest across Tamil Nadu, further strengthening OPPO’s presence in the premium smartphone segment.

    For the latest updates, product information, and announcements, Offers, readers can follow OPPO Tamil Nadu on the following platforms:

    •WhatsApp: https://bit.ly/oppotnwhatsapp

    •Instagram: https://bit.ly/oppotninstagram

    •YouTube:  https://bit.ly/oppotnyoutube

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  • Next-Gen Visionaries 2026: Entrepreneurs Building the Future

    Next-Gen Visionaries 2026: Entrepreneurs Building the Future

    Mumbai (Maharashtra) [India], January 19: Next-Gen Visionaries 2026 celebrates bold entrepreneurs shaping innovation, driving impact, and building the future of business, leadership, and global transformation.

    1. Anaisha Vijayvergia

    Anaisha Vijayvergia is a multi-talented 9-year-old prodigy from Mumbai who has won over 100 national and international awards for dance, storytelling, and speech. She has been recognised by the India Book of Records, World Book of Records (London), International Book of Records, and Global Child Prodigy Awards.

    Recently, she received the prestigious Dr A.P.J. Abdul Kalam Bharat Puraskar and was named “Youngest Icon of India” by Times Applaud Group. A Maharashtra Government awardee, Anaisha, is a Kathak aspirant passionate about spreading Indian dance globally and creating moral-based stories for future publication.

    2. Dr Dinesh Gupta – President, Sekawati Group of Companies

    Dr Dinesh Gupta, President of the Sekawati Group of Companies, is widely known as the “Bagman of India”, a title awarded by Forbes magazine and Prime Minister Narendra Modi for his environmental contributions.

    For over 30 years, he has championed sustainable cotton bags as alternatives to single-use plastic. Using 100% organic cotton, his biodegradable and durable bags promote long-term reuse. He has produced over 200 million eco-friendly bags, potentially a world record, preventing trillions of plastic bags from polluting the planet. His initiatives also empower women through home-based employment and create a nationwide environmental impact.

    3. Mr Jitender Chawla – CEO, SMEBIZZ

    Jitender Chawla, CEO of SMEBIZZ, is a seasoned expert in lead generation, branding, sales, and business growth strategies. Passionate about brand building and marketing, he empowers entrepreneurs to achieve measurable growth.

    His vision focuses on scaling businesses through branding, PR, and marketing initiatives, believing that strong brands inspire trust, drive sales, and create lasting impact. He is committed to helping individuals and organisations build powerful identities and sustainable success through strategy, innovation, clarity, consistency, execution, and leadership.

    4. Krishna P. Khetle – Director, Chef KK Hospitality Pvt. Ltd.

    Krishna P. Khetle, popularly known as Chef KK, is a visionary chef, entrepreneur, media personality, and brand architect in the F&B industry. With 23+ years of experience, he has launched 75+ successful restaurants across India and globally.

    Starting his journey in 2001 as a Commis III, he founded KK Hospitality in 2017 and built brands like Spice Laundry, 1 BHK, Luuma House, Nama Goa, Groove House by Hitchki (Dubai), and Mazza Budapest. His ventures span India, Dubai, Qatar, Singapore, Thailand, and Budapest. A recipient of Chef Entrepreneur of the Year, Times Icon, and Celebrity Chef of the Year 2025, he blends culinary excellence with brand innovation while mentoring future talent.

    5. Prof. Dr K.S. Rana – Vice Chancellor, University of Technology, Jaipur

    Prof. Dr K.S. Rana is a renowned educationist who has served as Vice-Chancellor in six state universities, driving transformative reforms in higher education. He earned India’s first D.Sc. in Environmental Science and holds honorary LL.D. (UK) and D.Litt. (New York).

    An author of 26 books with 332 research and popular papers, he has received 42 national and 32 international awards. He has also advised three former Prime Ministers, shaping environmental governance, policy-making, and societal upliftment.

    6. Mr. Mangal Shing Rathod – Founder, Sevajal

    Mr. Mangal Shing Rathod, founder of Sevajal, is redefining the premium bottled water segment with a brand rooted in purity, purpose, and patriotism. Sevajal delivers crisp, clean hydration through stringent quality standards and modern purification processes.

    Inspired by pristine mountain springs, reflected in its mountain-peak logo, Sevajal focuses on natural, refreshing water. What sets the brand apart is its strong social commitment10% of profits are dedicated to supporting families of India’s armed forces, blending entrepreneurship with nation-building.

    7. Dr. Rohit Seth

    A perfumer, mentor, and leader, Dr. Rohit Seth represents the 77-year-old legacy brand Schimmer Fragrances, owned by Seth Brothers (Perfumers) Pvt. Ltd.

    He is an expert in creating exclusive fragrance formulations and transforming fragrance companies into established brands. He has served as President of Sugandh Vyapaar Sangh and former President of the Fragrances & Flavours Association of India.

    His accolades include the Young Entrepreneur Award, National Business Icon (2022), and Mentor of the Year (2023) at the Dr. A.P.J. Abdul Kalam Inspiration Awards.

    8. Dr. Sujata Singhi

    Dr. Sujata Singhi is an ISO-certified professional and renowned researcher in Sound Medicine with 25 years of experience. A Corporate Wellness Expert, TEDx and international keynote speaker, bestselling author, and awardee, she has published research in international medical journals.

    She has spoken at forums including the International Cardiology Conference, Dubai, and the International Oncology Conference, Singapore. Through Sound Medicine and Spiritual Sciences, she has transformed 500,000 lives, received 500 awards, holds two World Records and nine Indian Records, and has been conferred five Doctorates and two D.Litt. degrees. Her book, Power of Sound, was praised by India’s President.

    9. Yajat Kumar – Executive Member, Labour Laws Institute

    Yajat Kumar is an Executive Member of the Labour Laws Institute with a wide knowledge of Indian Labour Codes and Employment Laws. He has written numerous articles and blog posts for reputable online and offline journals.

    Following the legacy of his late grandfather, Sh. H. L. Kumar has been a speaker at seminars on Labour Laws, Labour Codes, and the POSH Act, conducted by Labour Law Reporter, Labour Laws Institute, and leading MNCs.

    10. Biswanath Gouda – DNB Surgery, FALS (Paris), FIHPBA (Paris), MPH (USA)

    Biswanath Gouda is a Consultant in Gastro-Intestinal, HPB, and Bariatric Surgery, with laparoscopic expertise in gastrointestinal surgery for digestive disorders, including stomach, intestine, and colon cancers, as well as liver, gallbladder, and pancreas surgeries.

    He is ardent in performing weight-loss and bariatric procedures for obese patients with metabolic or uncontrolled diabetes. He has multiple publications in national and international scientific forums and is the Founder-Director of Lakeview Healthcare (Bandra & Shivaji Park), providing affordable ICU care to the needy.

    Hospital Attachments:
    Lilavati Hospital | Holy Family Hospital, Bandra | Gleneagles Hospital, Parel | St. Elizabeth’s Hospital

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  • (RE)Introducing Mr. TRU: truTRTL Reinforces Its Promise of True Value with a Mascot and a Manufacturing-First Mindset

    (RE)Introducing Mr. TRU: truTRTL Reinforces Its Promise of True Value with a Mascot and a Manufacturing-First Mindset

    New Delhi [India], January 20: In an era where the home and kitchen appliance market is crowded with flashy claims, limited-time discounts, and feature-heavy messaging, truTRTL is choosing a quieter, more deliberate path. With the reintroduction of its brand mascot, Mr. TRU, the brand reiterates a philosophy it has stood by since inception: No big claims. Just true value.

    truTRTL, a growing home and kitchen appliance brand, has anchored its identity around one simple principle—products should do what they are meant to do, consistently, safely, and at a price that makes sense. Mr. TRU, inspired by the turtle, becomes the embodiment of this belief. A timeless symbol of wisdom, patience, and steady progress, the mascot serves as a reminder that the best choices are rarely rushed and that long-term value matters more than short-term excitement.

    Q: truTRTL has reintroduced its brand mascot, Mr. TRU. What does this represent for the brand?
    Mr. TRU represents the philosophy that truTRTL has always believed in—true value over noise. Inspired by the turtle, he symbolizes wisdom, patience, and steady progress. In a market full of exaggerated claims and rushed buying decisions, Mr. TRU is a reminder that good choices are thoughtful and long-term. He stands for calm, clarity, and reliability, values that are deeply embedded in how we design, price, and support our products.

    Q: The brand speaks strongly about “no big claims, just true value.” What does that mean in practical terms?
    For us, it means resisting the temptation to overpromise. We don’t claim luxury, and we don’t inflate performance metrics to look better on paper. True value is about delivering products that work consistently in real-life conditions. It’s the balance of convenience, safety, durability, and service—all at a fair price. If a product does its job well every day, over years of use, that’s real value.

    Q: How does truTRTL define value beyond pricing?
    Price is only one part of the equation. Value comes from how a product fits into daily life. Before launching any product, we ask three core questions: Who will use it? How often will it be used? And what should never go wrong? These questions guide decisions around materials, safety components, feature selection, and design. We prioritize stronger materials where needed, safer components over cheaper options, and features that genuinely help customers rather than just look impressive in marketing.

    Q: What kind of customers are truTRTL products designed for?
    Our products are designed for everyday living. That includes households, hostel rooms, rented homes, and first-time buyers. These customers want appliances that are reliable, easy to use, and low on maintenance. From kettles and air fryers to fans and essential kitchen appliances, convenience and safety are non-negotiable. We’re not building aspirational luxury products—we’re building dependable tools for daily use.

    Q: Many brands rely heavily on discounts to attract customers. How does truTRTL approach pricing?
    We believe honest pricing builds long-term trust. Instead of cutting corners on quality to reduce costs, we focus on reducing inefficiencies across our supply chain, logistics, and inventory management. This allows us to offer competitively priced products without compromising on safety or durability. Customers should feel they’ve received more than what they paid for—not because of discounts, but because the product genuinely delivers.

    Q: Service is often overlooked in the appliances category. How important is it for truTRTL?
    Service is a critical part of our value proposition. A product doesn’t end at the point of sale. We’ve invested in customer support systems that allow faster responses and quicker resolutions across phone, email, website, and WhatsApp. Our focus is simple—when issues arise, we address them efficiently and transparently. A smooth post-purchase experience is essential to building trust.

    Q: As Co-founder and Director of Collaborations and Manufacturing, what does your role at truTRTL involve?
    My role is to ensure that what we promise as a brand is delivered at the product level. This includes overseeing manufacturing operations, building strategic collaborations, and maintaining quality and consistency across our portfolio. Manufacturing is where brand trust is actually built. If manufacturing decisions are right, many downstream problems simply don’t occur.

    Q: You come from a second-generation manufacturing background. How has that shaped your approach?
    Growing up in a manufacturing environment teaches you discipline, patience, and accountability. You learn early that shortcuts always show up eventually—either in product failures or customer dissatisfaction. That mindset has stayed with me. At truTRTL, we focus on building products that perform consistently over time, not just on day one.

    Q: What has been one of your most significant professional achievements so far?
    Scaling manufacturing and distribution simultaneously has been a major milestone. We currently manage a monthly throughput of around 1.5 lakh units while building a pan-India distribution network covering over 15,000 pin codes and 5,000 retail outlets. Achieving scale without compromising quality reinforced our belief that strong systems and execution make sustainable growth possible.

    Q: The home appliances market is highly competitive and fast-changing. How does truTRTL stay relevant?
    We stay closely connected to customer feedback and real usage patterns. Our product decisions are driven by how people actually use appliances, not by trends alone. Being proactive rather than reactive helps us introduce products that are contemporary yet practical. Relevance, for us, comes from usefulness, not novelty.

    Q: truTRTL places strong emphasis on the idea of “true value.” What does that mean to you personally?
    True value is about balance. It’s not just about being affordable, and it’s not about being premium either. It’s the combination of quality, safety, durability, and service at a fair price. As a manufacturer, I believe value is created when a product delivers reliably without creating friction for the customer at any stage of ownership.

    Q: What role does manufacturing play in building customer trust?
    Manufacturing determines almost everything the customer experiences later. Material choices, safety components, assembly precision—these decisions directly affect performance and longevity. When manufacturing is done right, service issues reduce and trust builds naturally. It’s the foundation of any credible brand.

    Q: What is your long-term manufacturing vision for truTRTL?
    Over the next five years, we aim to build or collaborate with manufacturing capacities capable of producing up to 2.5 million units per month across multiple appliance categories. This supports our long-term growth ambitions and aligns with our commitment to Make in India, not just for domestic consumption but also for global markets.

    Q: Why is the 18–22 age group an important focus for the brand?
    This is often when people make their first independent purchase decisions. If we deliver strong value at that stage, we earn trust early. The idea is to grow with the customer over time, remaining relevant as their needs and purchasing power evolve.

    Q: How do you see truTRTL standing out as customers move toward higher-ticket purchases?
    Consistency builds credibility. If a customer has had a positive experience with an entry-level product, they are far more likely to trust the brand when making a larger purchase later. Loyalty is earned through repeated, reliable experiences.

    Q: Beyond business, what keeps you grounded?
    Spending time with family helps maintain balance. I also enjoy playing cricket regularly—it keeps me active and focused. Staying grounded is important when you’re building something for the long term.

    Q: You’re also involved in social causes. Why is this important to you?
    Being part of a business ecosystem comes with responsibility. Our association with a blind school supporting over 300 children is very close to our hearts. It’s important to contribute in ways that create real impact beyond business outcomes.

    As truTRTL reintroduces Mr. TRU, the message is clear: trust is not built through loud promises, but through consistent action. With thoughtful manufacturing, honest pricing, and dependable service, truTRTL continues to focus on what truly matters—delivering value that holds up over time. Please Visit for More Information : https://trutrtl.com/?srsltid=AfmBOorMHfvseZCglLtLzQXMeqE_GFuFMuHGe9PDfhyOuYItz4FcuqGd

     

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  • Hyderabad Based BeSpoke AI Stylist Uses Fashion AI to Solve Personalisation Challenges in Fashion Retail

    Hyderabad Based BeSpoke AI Stylist Uses Fashion AI to Solve Personalisation Challenges in Fashion Retail

    Hyderabad (Telangana) [India], January 19: Hyderabad-based BeSpoke AI Stylist Pvt Ltd, founded in 2025 by Neeraj Bansal, is building an artificial intelligence-powered fashion discovery and personal styling platform designed to improve how consumers discover, evaluate, and purchase apparel online. As fashion ecommerce continues to scale, shoppers increasingly struggle with relevance, fit, and styling confidence, leading to high return rates and poor discovery outcomes. Leveraging advances in fashion AI and personalisation, BeSpoke AI Stylist is positioning itself as an AI stylist and virtual stylist that shifts online fashion from product-led browsing to styling-led decision making.

    Unlike conventional ecommerce platforms that rely on large catalogues and generic recommendation engines, BeSpoke AI Stylist functions as a digital personal stylist and fashion assistant. The platform analyses individual preferences, lifestyle context, body type indicators, budget, occasion, and a user’s existing closet to curate complete outfit recommendations rather than isolated products. This makes BeSpoke AI Stylist both an intelligent outfit planner and closet organiser, helping users plan what to wear while enabling brands to reach the right audience without competing primarily on discounts or ad spend. The experience is delivered through a consumer-facing style app built for daily decision-making.

    The company’s technology and infrastructure strategy has received validation through its inclusion in several global startup ecosystems, including the NVIDIA Inception Program, AWS Startup Program, Google Startup Program, and the MongoDB Startup Program. Participation in these ecosystems supports the company’s AI model training workflows, data processing capabilities, and platform scalability, reflecting growing confidence from global technology providers in its intelligence-driven consumer experience approach.

    Founder and Chief Executive Officer Neeraj Bansal said the platform is focused on solving fundamental decision-making problems in fashion rather than adding another shopping interface. “Fashion platforms have digitised inventory well, but they have not changed how people actually decide what to wear. We are building an AI fashion system that understands a user’s closet, context, and preferences, and explains why something works. That clarity turns shopping into a confident decision instead of trial and error,” he said.

    Beyond consumer experience, BeSpoke AI Stylist is also addressing long-standing operational challenges in fashion retail, particularly high return rates and inefficient customer targeting. By embedding styling logic, usage context, and fit indicators into its recommendation models, the platform acts as a wardrobe organiser, outfit planner, and virtual stylist in one system, improving alignment between customer expectations and delivered products. This supports better unit economics for brands while reducing friction across the post purchase journey.

    The company is currently focused on strengthening its AI fashion personalisation models and expanding partnerships with fashion brands, while maintaining a quality-first rollout strategy. As fashion commerce continues to move toward experience-led and data-informed platforms, BeSpoke AI Stylist is positioning itself as an intelligent discovery layer and fashion assistant that complements existing retail channels and offers a more personalised and efficient path from inspiration to purchase.

    BeSpoke AI Stylist is currently available on mobile platforms.

     

    To download the app, visit:

    iOS: https://apps.apple.com/in/app/bespoke-ai-stylist/id6747891768

    Android: https://play.google.com/store/apps/details?id=com.bespoke.aistylist&hl=en_IN

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  • EQ India recognised as the No. 2 Top Employer for 2026 in India

    EQ India recognised as the No. 2 Top Employer for 2026 in India

    Bengaluru (Karnataka) [India], January 19: Today, EQ India, the India GIC of Equiniti (EQ), a fintech connecting the future of capital, communications, and governance, is pleased to announce it has been recognised as a Top Employer in India for 2026 by Top Employers Institute. The Certification, which placed EQ India second nationally, demonstrates the GIC’s ability to create a high-performing workplace through data-driven people strategies, independent validation, and a clear focus on practices that drive business performance, employee engagement, and growth.

    Speaking about the recognition, Adam Mesh, Chief People Officer, EQ, said: “EQ India has emerged as an engine of innovation and value-creation within our global organisation, representing a third of our workforce. I commend our India leadership for building people frameworks that blend global best practices with India-specific insights, creating an inclusive environment where employees are supported to achieve their career ambitions. This culture energises our teams and has earned EQ India its well-deserved #2 Top Employer recognition for 2026.”

    Active in 131 countries/regions, Top Employers Institute is the global authority in HR certification, benchmarking, and advisory. Its Programme certifies organisations based on the results of its HR Best Practices Survey which covers six domains including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, and Wellbeing.

    Anand Ramakrishnan, Managing Director, EQ India, noted: “Even as we drive a demanding global transformation agenda, we have remained firmly focused on putting people first. This commitment to individualised development, valuing differences, and enabling robust feedback mechanisms amid accelerated growth has earned EQ India recognition as the #2 Top Employer nationally in 2026. I congratulate the team on this achievement.”

    Top Employers Institute CEO Adrian Seligman commented: “Achieving a Country Top Employer Certification for 2026 reflects EQ India’s dedication to building an outstanding workplace that enables sustained business performance. Their strong alignment between people strategy and organisational goals, combined with a commitment to continuous improvement, demonstrates the impact of their transformative practices. We are proud to recognise EQ India for their meaningful contribution to a better world of work in India.”

    In 2025, the Programme certified and recognised nearly 2,500 Top Employers in 131 countries/regions, positively impacting over 14million employees globally.

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